Christmas Gold Lotto City Hall Customer: Light Spectacular Brisbane Marketing Case Study Location: Brisbane, Australia Industry/Market: Large-scale live event Requirements: • Superior projection mapping quality • Rich, dynamic and detailed imaging • High flexibility and efficiency Summary: The Electric Canvas was commissioned by Brisbane Marketing to create and deliver a projection mapping show onto the façade of Brisbane City Hall for two weeks during the Christmas season. A total of 16 Christie Roadster S+20K projectors were deployed for this event. Photo courtesy of Brisbane Marketing Products: • Christie Roadster S+20K (16) Results: The reliability of the Christie Roadster Series projectors was a key element in the success of these shows. Both the Christmas has always been a magical and engaging “son et lumière” show client and The Electric Canvas were experience for Brisbanites with a featuring projection mapped content extremely pleased with the performance myriad of exciting events taking place onto the façade and clock tower of City of the Christie products, noting that the throughout the City and South Bank. Hall. Known as the Gold Lotto City Hall brightness and clarity of the projection was excellent. The annual “Christmas in the City” Light Spectacular, it is a shining jewel in campaign is the largest free Christmas the crown of the Christmas program. program in Australia, with the area around the Queen Street Mall and King The event is the brainchild of Brisbane George Square receiving around 70,000 Marketing - the economic development pedestrian visitors each day. board of Brisbane City Council - aimed at developing a new spectacular element The much-loved Christmas parade for the City’s Christmas celebrations winds its way through the streets of the by way of a projection mapping show Brisbane central business district and onto the façade of Brisbane City Hall. culminates with a traditional pantomime The Electric Canvas, well known for its in King George Square, home to the experience and expertise in large scale magnificent Brisbane City Hall. Since events, was tasked with the creation and 2013, Christie’s valued Australian partner, delivery of this significant event for three The Electric Canvas, has created a fun consecutive years. In a move to create more excitement for the event, a holding state was created to illuminate the building before and between shows, incorporating elements of animation. These included cameo appearances by characters from the main show as well as messages and show times. Christie projectors to the forefront Describing Brisbane City Hall as a “challenging building to map”, Milne highlights the majestic colonnades spanning its façade and an iconic clock tower reaching some 90 metres high. In order to cover the entire building and “Although we had previously projected The projection towers were designed two sides of the clock tower, 16 Christie onto the central portico of Brisbane City to provide flexible and quick access Roadster S+20K 3DLP® projectors Hall, we had always aspired to project options for servicing the equipment were deployed, which covered a total onto the entire façade of the monument,” housed within. Hot air exhaust, ventilation projection area of 2,000 square metres. shares Peter Milne, Managing Director, and cooling considerations were also The Electric Canvas. “It was therefore a incorporated into the structures. A “Our meticulous attention to detail in great honor to be entrusted with bringing 1,000-litre water tank built into the base of the maintenance and preparation of our Brisbane’s ‘grande dame’ to life.” each tower provided the ballast necessary equipment, coupled with the reliability to render the structures mechanically stable and safe. of the Christie projectors, minimizes the “As with almost all of our architectural risk of unforeseen technical problems. In mapping projects, we commenced with a addition, pre-emptive daily system checks “From a creative point of view, we worked preliminary survey of King George Square allow us to perform any necessary on-site closely with Brisbane Marketing to using our 3D laser total-station,” explains maintenance to ensure a smooth running develop a concept and script that closely Milne. “A rudimentary but accurate show every night,” says Milne. aligned with the key messages and CAD model of the site was developed themes of the City’s Christmas program. for the preparation of a projection Our focus was to present Christmas “Apart from challenges out of our control, study and overlay, devised to maximize through the eyes of children and the like adverse weather conditions, we coverage of the façade and minimize site world of toys,” Milne explains. generally experience very few unforeseen obstruction.” problems during set up. Our ‘measure twice, cut once’ philosophy allows us “We created an adaptation of the classic to pre-empt as many potential on site After confirming the general equipment Nutcracker story featuring some of the setbacks as possible.” and infrastructure layout, The Electric main characters from the ballet with a Canvas team conducted a detailed custom soundtrack that echoed themes architectural survey to accurately capture from the original Tchaikovsky score. Each The King George Square site, however, the intricacies of the façade and allow Christmas, our heroes were to return wasn’t without its challenges. The the creation of templates for content in a new and exciting chapter of an Square is the culmination point of the development. They eventually decided to overarching narrative throughout the three Christmas Parade and the site of the divide the projection array amongst four years of the project,” he adds. The 2015 pantomime stage. It is also the site of the separate compact structures clad with show is the culmination of the beloved City’s 20-metre tall Christmas tree and marine-grade structural plywood. Nutcracker trilogy that began in 2013. Christmas twilight markets. Christie Roadster S+20K 3DLP projector In view of this, Milne remarks how the adding: “The brightness and clarity of every member of our team learns projection layout needed to take all of the projection was excellent, as was the something with each production, allowing these other structures into account and animation and soundtrack.” us to constantly evolve and improve our ensure that they would not obstruct the craft,” says Milne. projection in any way. In fact, Brisbane Marketing was so pleased with the results and Congratulating The Electric Canvas team “The four compact projection towers overwhelming turnout for the Gold Lotto for a job well done, Michael Bosworth, were strategically placed around the City Hall Light Spectacular that they General Manager, Christie Australia, Square and a combination of cable trays, decided to engage The Electric Canvas to comments: “Peter and his team are catenaries and underground cabling plan and deliver the Christmas projections well-known for deploying a variety using storm water drains were planned to in 2016 as well. of projection technologies carefully keep the site extremely neat and safe for chosen for the specific application and challenges. We are very pleased that they the public. I’m pleased to note that the The accolade is a huge morale boost and have chosen our rugged and reliable reliability of our Christie Roadster fleet brought great satisfaction to the team. Roadster Series projectors for this major is a key element in the success of these “We are delighted with the outcome. project over the past three years, and are shows and, in general, we are extremely It is always rewarding for us to produce thrilled that our projectors have constantly pleased with the performance of Christie’s shows that not only satisfy our clients and delivered bright and vivid images that products,” he says. their objectives, but also give the public add excitement and festive cheer to an unforgettable experience that allows Brisbane during the Christmas period.” “We and our sponsor, Gold Lotto, were them to view their city in a different way. extremely happy with the results provided With every project we undertake, we Contact Christie by The Electric Canvas,” says Andrew come away with a little more experience Contact us today to find out how Hopkins, Precinct Development Events and knowledge at the end of each one. your organization can benefit from Christie Manager, Brisbane Marketing, while Whether technical, logistical or creative, solutions. 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All brand names and product names are trademarks, registered trademarks or tradenames of their respective holders. Christie Digital Systems Canada Inc.’s management system is registered to ISO 9001 and ISO 14001. Performance specifications are typical. Due to constant research, specifications are subject to change without notice. App Story November 2015.