Nord, the Nerd?
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www.mymobileindia.com AUGUST 2020 Rs 100 ® @MyMobileMag @mymobilemag YOUR GATEWAY TO THE WORLD OF MOBILITY NORD, THE NERD? Market Insight Smartphone Shipments Slip Face to Face Truecaller, Chingari, Mitron TV and Trell Feature The Evolution of Mobile Games! Tested Vivo X50, Oppo Find X2, Vivo TWS Neo, Oppo Enco W11 and many more... FIRSTCALL s expected, the smartphone shipments declined by 51% YoY to just over 18 million units in Q2 this year in India, according to A the latest research from Counterpoint. The EDITORIAL nationwide lockdown imposed by the Government of Pankaj Mohindroo | Editor-in-Chief India to combat COVID-19 resulted in zero shipments Haider Ali Khan | Deputy Editor during April. However, the market is starting to return to normal. In June 2020, Indian smartphone Ramesh Kumar Raja | Assistant Editor shipments registered a mild decline of 0.3% YoY, Vivek Singh Chauhan | Correspondent thanks to the pent-up demand as well as a push from brands. Due to concerns over potential COVID-19 infection, consumers prefer contactless purchasing and Pahi Mehra | Correspondent online channels. Smartphone brands are also recognizing this trend by pushing more inventories to online channels. Xiaomi has been successful in retaining the DESIGN top spot with 29% market share, followed by Samsung at 26 per cent and Vivo Ajit Kumar Parashar | Sr. Graphic Designer getting 17 per cent buyers. Editor’s Page Editor’s India is a home to more than 400 million feature phone users and the feature phone market was the worst affected segment as it declined by a massive 68% MARKETING YoY in Q2 2020 as consumers in this highly cost-sensitive segment tried to save Puja Mohindroo | Manager - Business money by reducing discretionary purchases. In the near-to-mid term, this could Sandeep Kumar | Sr. Manager – Marketing actually boost the used and refurbished mobile phone market that mobile phone plants were shut for more than seven weeks contributed majorly to this decline. Reliance Jio has also planned its move by inviting the likes of Facebook, Intel, OPERATIONS Qualcomm and Google to invest in its Jio Platforms to work on more self-reliant or Deepak Kohli | Sr. Manager – Accounts Aatmanirbhar India. Jio is expected to launch its own branded smartphones and wallet by Diwali 2020 or probably in the beginning of the 2021. If it happens, this would be a game-changer for the mobile industry. As Reliance Jio has already CIRCULATION disrupted the ailing telecom sector since its launch it is bound to reshape the B. G. Mathur | Manager- Production & Circulation mobile market dynamics in India which is largely dominated by Chinese players. Jio had also announced its 2G-mukt slogan which means that the India’s largest conglomerate may no longer focus on Jio Phones which are 2G-based handsets. ADVISORY BOARD Jio is not only targeting the internet based services but through its wide network Bejon Misra and reach it aims to capatalise on the underserved markets in Tier 3 and Tier Rajan Mathews 4 towns, small kiranas, and MSMEs. Jio has started projects like grocery and S.D. Saxena e-commerce app, JioMart, mixed reality headset Jio Glass, JioMeet, Jio Health Subhash Chandra Club, a platform that provides end-to-end healthcare services, and Jio TV+, a Sunil Dutt platform aiming to aggregate all streaming platforms like Netflix and YouTube, Sonu Bhasin it is only a matter of time before Reliance captures the huge growing segment of Uvaraj Natarajan consumer market in India. With growth of digital landscape across various avenues right from retail to healthcare, the company is set to give tough competition to GET IN TOUCH rivals be it domestic or international. Known for its disruptive ideas and business Editorial : [email protected] models, Reliance Jio continues to capture Bharti Airtel and Vodafone Idea user Marketing : [email protected] base and enjoys almost one-thirds of total telecom market share in India. Circulation : [email protected] Meanwhile, Government continues its app-ban policy and has extended it to Phone : 011—46206161 Fax : 011—41520637 the ‘Lite’ version or the Clone apps. Happy Independence Day and Happy Reading! n Edited, published, printed and owned by Pankaj Mohindroo, Published from 203, Kanchenjunga Building | 18, Barakhamba Road | Connaught Place | New Delhi-110001. Printed at HT Media Ltd. Plot No. 8, Udyog Vihar, Greater Noida, Uttar Pradesh - 201306 The publishers regret that they cannot accept liability for errors and omissions contained in this publication, however caused. The opinions and the views contained in this publication are not necessarily those of the publishers. Readers are advised to Pankaj Mohindroo Follow Us: seek specialist advice before acting on information contained in EDITOR-IN-CHIEF Facebook this publication, which is provided for general use and may not facebook.com/mymobilemag be appropriate for the reader’s particular circumstances. The ownership of trademarks is acknowledged. Twitter twitter.com/MyMobileMag Volume XV, Issue VII, AUGUST 2020 04 | AUGUST 2020 MYMOBILE CONTENTS 24 28 32 40 Corporate Communications, and CEO, Truke Style Notes Truecaller 09 NEWSBITS 32 Sumit Ghosh – Co-Founder In FOCUS 13 BIG NEWS and Chief Product Officer, 34 Prevalence of open OS in Chingari smartphones has greatly facilitated inclusion of 16 JUST IN 36 Shivank Agarwal – Co-Founder vernacular languages: ICEA Get a close look at new and CEO, Mitron TV smartphones now in the 40 Ban on TikTok creating way for market 38 Pulkit Agarwal – Co-Founder, Indian short video platforms Trell 24 LEAD STORY 48 Muneer Ahmed – Business Burn Test Nord, the Nerd? Head, ViewSonic India 42 VIVO X50 44 OPPO FIND X2 MARKET INSIGHT 52 Robin Ghose - Business Development Manager (Profes 28 Smartphone Shipments Slip 45 VIVO TWS NEO sional and Consumer), 61 Quad-Camera Handsets To Audio-Technica India 46 OPPO ENCO W11 Push CIS Sensors Sales 54 Amol Roy – Founder, The CONSUMER Shutter Cast FACE TO FACE InSIGHT 30 Hitesh Raj Bhagat – Director, 68 Pankaj Upadhayay – Founder 51 Long Battery Life, Fast- 06 | AUGUST 2020 MYMOBILE CONTENTS Charging Matter Most For India– Teja Gudluru, Founder speakers to Smart TVs and Consumers and CEO, UDo-now.com smartbands 58 Mobile Speeds Rise Quickly Post-Lockdown 62 FEATURE 106 VANTAGE POINT 60 News Apps Witness Explosive The Evolution of Mobile Wi-Fi 6: A much needed Growth in 2020 Games! technology to cater to future contingency – John Dong, Director, Tenda India BY INVITATION 69 APPTASTIC Sense.bio 56 Technology and healthcare can work together in a 71 MY GUIDE post-pandemic world – Ruchir The most comprehensive Mehra, CEO and Co-Founder, feature and price list of mobile What's Inside What's Remedo devices 66 Mobile apps accelerating digital transformation in 93 ADD ONS The latest and the best of gadgets and accessories, from 62 71 earphones and Bluetooth 58 51 56 66 69 Total number of pages = 108 MYMOBILE NEWSBITS Google to launch low-cost smartphones in around to reach the back panel. On the number of new patents that were under the India to enable feature phone users shift back, there is a second display that starts display and electronic equipment title. to smartphone just millimeters from where the front one The description reveals a new display ends. There’s only one physical key (power technology and an electronic device. button) and a secondary mic at the top, What’s interesting is that the display is whereas the bottom houses the speaker, flexible, with multiple layers.T he flexible primary mic, and USB Type-C port. Earlier, display will be connected to a protective the company also patented a new dual- layer through a type of adhesive. If the display smartphone with quad rear reports are to be believed, the display is cameras set-up. made of three parts, with the first and Internet major Google recently announced second being protective layers that its plans to launch low-cost smartphones Apple’s developers in India focusing on surround the third layer that is the flexible in India so that feature phone users can design, using native tech display. The emphasis on display protection become smartphone users. Caesar is likely to provide a solution to the issue Up What’s Sengupta, GM & VP of Payments and Next that the current generation of flexible Billion Users at Google, addressing the displays faces, which are easier to damage virtual Google for India 2020 event said than conventional screens. that the company has tied up with several hardware manufacturers that can provide Nokia to launch multiple smartphones in low-cost Android phones. He added that late Q3 or early Q4 the company will launch high-quality Apple’s app developers in India are HMD Global is reportedly working on Android phones at reasonable price so that increasingly building native apps with the more people can have access to the recognition that their customers value the internet. Among several other plans that better performance and functionalities the company revealed during its virtual that come with it. According to reports, the conference, Google also announced that it company’s App Accelerator in Bengaluru has formed a new partnership with CBSE, has also changed its approach to cater to Skill Education and Training. “By the end these more evolved needs. Ola, Paytm, of 2020, we will enable over 1 million Redbus, MakeMyTrip, Sharechat, Oyo, teachers in 22,000 schools across India BigBasket, Hotstar have all gone native, to deliver blended learning that combines and it’s said to be enabling many of them multiple Nokia smartphone launches in the classroom approach with online to improve customer retention rates and different categories. A lot of rumors have learning, using free tools like G Suite for revenue.