BOUNCE RATE – Percentage of People Who Visit Any One Page of Your Website, and Leave Keyword and Often Found Near Your Primary Without Visiting Another Page

MARKETING AND DESIGN

SEO TERMS

301 REDIRECT - Permanent redirect that DUPLICATE CONTENT – Penalty assessed by informs search engines the page they are search engines when separate pages within trying to access has permanently changed its your website contain the same or very similar address. Rankings from the previous page content; or if you have copied content from should be transferred to the new address. another website.

404 SERVER CODE - Not Found or 404 INTERNAL LINK - Link from one page to error message is a standard response another on the same website (i.e. link from code indicating that the client was able to your homepage to your products page). Best communicate with a given server, but the Practice: intuitive internal links help Google server could not find what was requested. understand your navigation and improve the Message is most frequently seen when pages user experience. are moved/removed but redirects are not put in place. INDEXED PAGES - Pages of your website that are stored by search engines. ALT TAG - Part of the HTML attribute of the IMG tag. The alt tag/attribute is the text KEYWORDS - Single words or phrases of displayed if an image does not load (e.g. file importance for a given page or website. missing). Google can’t see what the actual Score, expressed as image presents, but it can read the alt tag. Alt KEYWORD DENSITY - a percentage, representing the frequency a tags are the best way to tell Google what your specific phrase appears in a piece of text. To images are “saying”. calculate: divide the number of times your keyword appears by the total number of words ANCHOR TEXT - Every link consists of two main elements: the web address and the in a piece of text, multiplied by 100. anchor text. The anchor text works as the link Practice of taking a to the web address. KEYWORD STUFFING - word or a phrase and frequently repeating it, to the point where the text no longer looks BACKLINKS - Link placed on another website that points to your site. Backlinks are a very natural, to increase the keyword density of important SEO factor. Acquiring backlinks with your desired phrase. Keyword stuffing has a relevant anchor texts is one of the best ways negative SEO effect. to improving your search engine rankings. LATENT SEMANTIC INDEXING (LSI) - Keywords that are similar to your primary BOUNCE RATE – Percentage of people who visit any one page of your website, and leave keyword and often found near your primary without visiting another page. keyword in the natural language. Process of getting backlinks CANONICAL TAG - HTML link element that LINK BUILDING - lets webmasters inform search engines they to your page and one of the most important have used the same content as another page, ranking factors. but are doing so to share the information and Network of websites that link to not to influence ranking. When a search engine LINK FARM - each other for the sole purpose of increasing sees this tag, it does not penalize the site for rankings. An old tactic that is penalized. duplicate content.

LINK JUICE - SEO term referring to the equity ORGANIC SEARCH RESULTS (NATURAL passed to a site via internal or external links. SEARCH RESULTS) - Search engine results High authority, high traffic sites provide more below the paid advertisements. These results link juice and positively affect your rankings are displayed based on the relevance to the more, than low authority, low traffic sites. search performed. The more link juice your site has, the more positively search engines will value it. ROBOTS.TXT - File that notifies search engines which areas your site are restricted and should LOCAL BUSINESS LISTINGS - Search engine not be crawled, and which areas should be. results that appear next to maps at the top of the page on locally targeted searches. Business SERP (SEARCH ENGINE RESULTS PAGE) - may submit requests or claim existing local Page displayed when you search for a keyword business listings if a search engine has already on Google or another search engine. added the company to its results. SPIDER (CRAWLER, BOT, ROBOT) - Special piece of software that browses the web, looking LONG TAIL KEYWORD - Uncommon or infrequently searched keyword, typically for new sites, sending the data back to the with three or more words in the phrase. It’s search engine to be indexed and ranked. important to target long tail keywords, as Title that appears in search engine they are lower difficulty and often have more TITLE TAG - results pages and the first piece of information qualified searchers. search engines analyze - a very important SEO factor. META DESCRIPTION - Short page description displayed in a search engine’s results page. Usually seen as a file (sitemap. Meta descriptions are not direct ranking XML SITEMAP - xml), it provides search engines a map of the factors, but can improve your click-thru rate different URLs in your site, and helps Google because they act as an advertisement for your index your site. search result.

NATURAL LINKS - Links your page has naturally acquired. Example: a post that goes viral on Twitter and the shares, re-tweets, and links are natural links.

OFF-PAGE SEO – Strategy to improve your search rankings that are not done directly on your page. The main element of off-page SEO is link building.

ON-PAGE SEO - Activities you do on your page to improve its rankings. Includes: tuning the HTML structure, improving title tags and descriptions, improving site load times, checking keyword usage and density, improving internal linking structure.