MMA India 2019 - Awards List S.No Category Entry Name Advertiser Brand Submittor Agency Lead/ Agency Additional Agency Gold Silver Bronze GOLD 1 Brand Awareness Kerela Is Open Samsonite India Autumn Grey 1 2 Lead Generation / Direct Response / Conversion Mind Your Language Racold WATConsult 1 3 Product/ Services Launch When Women Joined Hands To Break Social Shackles Meesho Affle 1 4 Promotion The "Big Billion Days" Powered by Mastercard Mastercard Flipkart Ads 1 5 Social Impact/ Not for Profit The Adaptive Data Lighthouse 2.0 Lifebuoy Mindshare India 1 6 Cross Media The Missing 'I' Tata Chemicals Madison Media 1 7 Cross Media Integration Mobilising young India to take an informed decision in Google Search Essence Global 1 Elections 2019 8 Mobile Gaming, Gamification & E-Sports Chota Bheem Ready for Mosquitoes GoodKnight Mindshare India 1 9 Mobile App Advertising When Women Joined Hands To Break Social Shackles Meesho Affle 1 10 Programmatic Grofers Housefull Sale Grofers PivotRoots 1 11 Mobile Social #JumpForHealth III Aditya Birla Health Insurance Mindshare India 1 12 Best Use of Branded Content in OTT Originals Where The Heart is Asain Paints Corporate Madison Media 1 13 Best Use of Branded Content in OTT Originals Quaker Oats - Insight to Impact Quaker Oats Mindshare India 1 14 Best Use of Vernacular Language in Mobile Advertising Engagement In A Media Dark Market - 81% Delivered Horlicks Mindshare India 1 15 Innovation Voice-enabled banner to search for your style Amazon India Interactive Avenues 1 16 Location Based Services or Targeting Say Hello To Virtual Beauty Consultant Bobbi Brown Affle Isobar 1 17 Mobile Video Breaking the Internet with Swag and How! Pepsi Mindshare India 1 18 Mobile Audio Engagement In A Media Dark Market - 81% Delivered Horlicks Mindshare India 1 19 Best Brand Experiences in Mobile Rich Media Tanishq Goes Real to Virtual to woo consumers Tanishq Ventes Avenues 22 Feet Tribal Worlwide 1 20 Most Engaging Mobile Creative Sprite - Summer ka best idea! Sprite India Interactive Avenues 1 Internet of Things - Products in Market & Incubation / 21 Kuch Apna Sa Godrej Nest Madison Media 1 Innovation Stage SILVER 1 Brand Awareness The Adaptive Data Lighthouse 2.0 Lifebuoy Mindshare world 1 2 Lead Generation / Direct Response / Conversion When Women Joined Hands to Break Social Shackles Meesho Affle 1 3 Product/Services Launch Clean The Air Asian Paints Royale Atmos Madison Media 1 4 Promotion India Opens The Bottle Of Refreshment With Sprite Sprite Affle Interactive Avenues 1 5 Social Impact/ Not for Profit Saving lives with Platelet Donation Godrej Hit Mindshare India 1 6 Cross Media When you save a photo, you save a story Google Photos Essence Global 1 7 Cross Mobile Integration HDFC Bank - Happy Hours HDFC Bank Publicis Media - Performics India 1 8 Mobile App Advertising AirtelThanks - a unique thanks to Airtel users Airtel Essence Global 1 9 Programmatic Cold and Flu Predictor Otrivin Mindshare India 1 10 Innovation Thums Up Campaign Thums Up SilverPush Interactive Avenues 1 11 Location Based Services or Targeting Saving lives with Platelet Donation Godrej Hit Mindshare India 1 12 Mobile Video With great pranks comes great responsibility Kingfisher Mindshare India JWT 1 13 Mobile Audio The Adaptive Data Lighthouse 2.0 Lifebuoy Mindshare India 1 LG gets mobile consumers ThinQTM-ing with augmented LG 14 Best Brand Experiences in Mobile Rich media reality InMobi 1
BRONZE Too Yumm! Takes over the IPL with a simple message of 1 Brand Awareness Too Yumm! Interactive Avenues 1 'Eat Baked!' 2 Lead Generation/Direct Response/Conversion The "Big Billion Days" Powered by Mastercard Mastercard Flipkart Ads 1 3 Product/Service Launch Bas Phoonk Hi Toh Marni Hai MTV India Madison Media 1 4 Promotion Godrej Properties Godrej Properties POKKT 1 Awakening the parents towards Compassion not Mirinda 5 Social Impact/Not for Profit Comparison Mindshare India 1 6 Cross Media Breaking the Internet with Swag and How! Pepsi Mindshare India 1 7 Cross Mobile Integration The Missing 'I' Tata Chemicals Madison Media 1 8 Mobile Gaming, Gamification & E-Sports Bas Phoonk Hi Toh Marni Hai MTV India Madison Media 1 Too Yumm! introduces a new league of cricketers for Too Yumm! 9 Mobile Gaming, Gamification & E-Sports with Karare Strikers Interactive Avenues 1 MMA India 2019 - Awards List S.No Category Entry Name Advertiser Brand Submittor Agency Lead/ Agency Additional Agency Gold Silver Bronze 10 Mobile App Advertising Phone se loan 3 min mein Indiabulls Madison Media 1 HDFC Bank - EasyEMI 11 Programmatic HDFC Bank Publicis Media - Performics India 1 American Tourister goes all the way on social media to American Tourister 12 Mobile Social become Hard to Let Go Interactive Avenues 1 Clean The Air 13 Location Based Services or Targeting Asian Paints Royale Atmos Madison Media 1 Idea 4G - Power of LIVE Video 14 Mobile Video Vodafone Idea Limited Mindshare India mCanvas 1 JioSaavn: Kahaani Express 15 Mobile Audio HDFC Life JioSaavn 1 JioSaavn: Calling The Shots 16 Mobile Audio Amazon Prime JioSaavn 1 Idea 4G - Power of LIVE Video 17 Most Engaging Mobile Creative Vodafone Idea Limited Mindshare India mCanvas 1
Best in show When Women Joined Hands To Break Social Shackles
Marketer of the Year Hindustan Unilever Limited
Agency of the Year Mindshare India
Enabling Technology Company of the Year Affle
Brand of the year Meesho
Publisher of the Year Hotstar