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The rise of Digital Challengers How digitization can become the next growth engine for Central and Eastern Europe The rise of Digital Challengers 1 The rise of Digital Challengers How digitization can become the next growth engine for Central and Eastern Europe Jurica Novak Marcin Purta Tomasz Marciniak Karol Ignatowicz Kacper Rozenbaum Kasper Yearwood About McKinsey & Company We are a global management consulting firm that serves a broad mix of private, public, and social sector institutions. We help our clients About McKinsey make significant and lasting improvements to their performance and realize their most important goals. We have built on nearly in Central Europe a century of experience and added a wide range of new skills and capabilities to create a firm that is uniquely equipped McKinsey & Company opened its first to this task. For example, our colleagues in McKinsey offices in Central and Eastern Europe in Digital & Analytics work together with clients to drive the early 1990s, soon after the momentous technology-enabled transformations. By combining democratic changes in the region. McKinsey the latest innovations with deep industry, functional, played an active role in the region’s economic and technological expertise, we help clients cap- rebirth, working with leading business organiza- ture value from data and succeed in the digital tions, governments, and nonprofits. With offices in age. We are home to thousands of the world’s Belgrade, Bucharest, Budapest, Kyiv, Prague, Warsaw, most talented professionals across the fields and Zagreb, we serve clients across a wide range of of digital, analytics, and design. Our cross- industries, including banking and insurance, retail, heavy functional teams enable clients to rein- industry, and high tech, media, and telecom.
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