Minneapolis-St. Paul Millennials are listening To 96.7 Pride Radio
Sour ce: Oct -Nov-Dec 2015 Nielsen Audio, Minneapolis-St. Paul Metro, Persons 6+, AQH Audience Composition, M-Su 6 a-12m 68 Pride Artists
Katy Perry Sam Smith Madonna Adam Lambert Lady Gaga
69 Station Info
FORMAT: Electronic Dance Music WHERE TO LISTEN: iHeartRadio Mobile, iHeart.com, 96.7 FM, 107.9 HD-3
CALL LETTERS: KQQL-HD3 SLOGAN: The Pulse of LGBT Twin Cities
ARTISTS: Sam Smith, Katy Perry, Zedd, Nick Jonas, Rihanna, Adam Lambert, Madonna, Lady Gaga, Calvin Harris, Kelly Clarkson, Britney Spears
TARGET DEMO: Adults 25-54; 50% Male, 50% Female TARGET COVERAGE AREA: 494 to 694 loop
WEBSITE: 967prideradio.com PERSONALITIES: MONDAY-FRIDAY: 6am-10am Ricky, 10am-2pm Delana, 2pm-6pm Houston, 6pm-10pm Pacey, 10pm-2am Christie SATURDAY: 6a-12n Ricky, 12n-6p Houston, 6p-12m Christie SUNDAY: 6a-12n Delana, 12n-6pm Pacey, 6p-12m Josser
70 Pride Radio 96.7 Audience Statistics
Over 67% of listeners are More than 90% of listeners One third of listeners have $50-75K college educated are employed household incomes
Sour ce: Oct -Nov-Dec 2015 Nielsen Audio, Minneapolis-St. Paul Metro, A18+ Weekly Cume Persons, M-Su 6 a-12m 71 Pride 96.7 is Engaged
1,606 4,622 5,172 1,293 406 website uniques page views iHeartRadio uniques Facebook likes Twitter Followers
72 Station Info
COVERAGE AREA
73 What is Pride Radio?
The new 96.7 Pride Radio is the only FM radio station in the country with programming devoted to local Lesbian, Gay, Bisexual and Transgender (LGBT) listeners and allies.
74 Why Pride Radio
The station’s on-air programming will include an emphasis on local community news, plus several music and entertainment shows throughout the day with popular on- air personalities. 96.7 Pride Radio will also feature special mixes, exclusive on-air interviews and localized online content.
75 Why Minneapolis-St. Paul?
• According to US Census, Minneapolis has the fourth-highest gay population, 12.5 percent, of major cities. • In 2011, Ranked the Gayest City in America. That's according to the Advocate, the national gay news magazine based in Los Angeles.
76 The Power of Personality ON AIR PERSONALITIES DRIVE INFLUENCE, INTEREST & TRUST With on-air personalities having connections that feel like friendships, it’s not surprising that most listeners value and trust their opinions.
64% 64% 57%
“I am interested in “I value their opinions “I would trust them.” their opinion.” and perspectives.” Source: USC Report 2013, N=1,520 iHeartMedia, Power of Personality 2014 | Radha Subr am any am , EVP, Research, Insights & Analytics 106 The Power of Personality LISTENERS TRUST DJ’S ENDORSEMENT OF BRANDS Recommendations by on-air personalities are assumed to be based on personal experience, making them feel more like a friends’ recommendations. 56% 51% 49%
DJs use recommended brands, I trust brands, products and DJ recommendation increases my perceived products and services services my DJ recommends value of brands, products and services Source: USC Report 2013, N=1,520 iHeartMedia, Power of Personality 2014 | Radha Subr am any am , EVP, Research, Insights & Analytics 107 The Power of Personality MORE THAN ANY OTHER FORM OF ADVERTISING ENDORSEMENTS ARE LIKE RECOMMENDATIONS FROM A FRIEND DJ endorsements even outpace sponsored Facebook posts that lie side by side with friend commentary. 118 114 109 105 98 94
Are Like a Friend’s Recommendation Index Relative to Average DJ Sponsored 30-60 second TV Sponsored Tweet Product message endorsements Facebook post radio ad commercials on Twitter on email
Source: USC Report 2013, N=1,520 iHeartMedia, Power of Personality 2014 | Radha Subr am any am , EVP, Research, Insights & Analytics 108 Pride Personalities
Ricky Delana Houston Pacey Williams Weekdays 6a-10a Weekdays 10a-2p Weekdays 2p-6p Weekdays 6p-10p
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