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PROVEN RESULTS

When you’re choosing a company to market and sell your high-end property, one of the main factors to consider is proven results.

Since the launch of the division in 2008, we have closed over 3,600 luxury transactions representing over $13.5 billion in sales. Here is a selection of the magnificent homes our luxury professionals successfully represented.

Rancho Santa Fe Covenant Pacific Palisades Laguna Beach Hollywood Hills Last listed at $7,950,000 Last listed at $6,995,000 Last listed at $7,500,000 Last listed at $5,995,000

La Jolla Carpenteria Rancho Santa Fe Bayshores / Newport Beach Last listed at $12,250,000 Last listed at $22,500,000 Last listed at $6,000,000 Last listed at $7,250,000

Laguna Beach Hancock Park Coronado Montecito Last listed at $4,200,000 Last listed at $4,495,000 Last listed at $12,000,000 Last listed at at $7,500,000

Montecito Beverly Hills Encino Sunset Strip Last listed at $15,300,000 Last listed at $4,900,000 Last listed at $4,895,000 Last listed at $9,995,000 TARGETED LUXURY MARKET RESEARCH

We devote intense attention to researching market activity and trends in upscale areas across Southern California to benefit our clients.

Geographic origin of buyers We constantly seek out the most effective ways of bringing our spectacular properties to the attention of affluent buyers.

Our marketing strategy is shaped by where our buyers come from. We analyze the origin of our buyers in every marketplace each quarter, then target our approach accordingly.

The results of our 2013 study offer insight into where prospective buyers of high-end real estate in Southern California are from.

Market trends Santa Barbara Orange County 28% Same County 68% Same County Our monthly report, Market Analytics, goes beyond a simple 41% California 16% California snapshot of market activity in an area. It helps us determine 27% 9% United States 4% International 7% International patterns and trends that may influence the buying decisions of our clients. Los Angeles San Diego 89% Same County 57% Same County The report includes a straightforward graphic representation of 2% California 20% California 3% United States 14% United States the defining statistics of a particular marketplace. It also provides 6% International 9% International historical perspective in graphs that track trends over the last 24 months and sales history over the past three years. LEVERAGE INSIDE CONNECTIONS

The market for upper-tier properties is small, exclusive and global. We know how to reach it.

Well-established connections are essential in successfully marketing a luxury property. We maintain updated contact lists of active luxury agents in Southern California, across the country and around the world, and work with them to locate qualified buyers, wherever they may be.

Our lists include:

• Top luxury agents from other • High net worth individuals in key feeder firms nationwide markets across the country • International brokers serving • Contacts from our worldwide financial and high-end markets relocation divisions • Southern California Luxury • Local top-producing agents Properties Specialists SWEEPING ONLINE EXPOSURE

The vast majority of home buyers start their search on the Internet. Our proven strategy is designed to get your home in front of the largest online audience of affluent buyers.

When you list your property with us, we’ll send an Luxury home buyers will also be able to view your email announcement to our proprietary lists of the property on hundreds finest luxury real estate brokers in Southern California, of other key real estate across the nation and around the world to let them destinations, including: know your home has come on the market. • wsj.com Wall Street Journal

• berkshirehathawayhs.com

• luxuryrealestate.com We’ll also include your property in our digital luxury • frontdoor.com magazine, the exclusive showcase for our most • yahoo.com exceptional new-on-the-market properties. This publication is delivered to our proprietary lists and • trulia.com featured on luxsocal.com, bhhscalifornia.com and major • zillow.com social networking sites. • realtor.com

• bhhscalifornia.com

• dreamhomesmagazine.com

Because affluent buyers only want to be shown extraordinary homes, we single out prestigious listings like yours for our exclusive luxury properties website, luxsocal.com. The site is linked to bhhscalifornia.com, a major destination visited by prospective buyers luxsocal.com worldwide. GLOBAL CONNECTIONS

To bring your property to the attention of international buyers, Berkshire Hathaway HomeServices California Properties maintains relationships with a collection of the finest luxury real estate brokers in the world.

As a member of “Who’s Who in Luxury Real Estate,” we are affiliated with brokers in more than 60 countries worldwide. Your property will be advertised on the network’s international luxury property website, www.luxuryrealestate.com.

LuxuryRealEstate.com Key countries visiting LuxuryRealEstate.com

• The world’s largest database of for-sale luxury United States Sweden properties from around the world Canada Brazil • “Best of the Web” and “Forbes Favorite” by Forbes magazine for several years United Kingdom India

• Ranked #1 luxury real estate site by Australia China The Luxury Institute LLC Italy Philippines • Webby Award honoree Germany Japan • Over 54,000 active listings France Thailand • 58 countries with active listings Spain Hong Kong • More than 4 million page views per month Mexico

*Total visiting countries: 209

*Source: Google Analytics UNCOMMON LUXURY EXPERTISE

Representing an exceptional property requires a highly experienced professional with unsurpassed skills, connections and resources.

Your Luxury Properties Specialist is among a select circle of 230 agents with outstanding records of performance in the luxury property field.

These experts do vast amounts of business in Southern California’s most exclusive communities and have forged strong relationships within the high-end real estate market. They draw on those inside connections every day to bring buyers and sellers of exceptional real estate together.

The Luxury Properties Division is highly collaborative. Members meet regularly to network, and frequently call on each other’s skills, experience and connections to price their listings and bring them to the attention of upper-echelon buyers around the world. THE POWER OF BERKSHIRE HATHAWAY HOMESERVICES CALIFORNIA PROPERTIES

Thousands of home sellers have learned that Berkshire Hathaway HomeServices California Properties surrounds its clients in a total experience unmatched anywhere. Your real estate professional is committed to enhancing that signature experience… and its rewarding results.

The success of Berkshire Hathaway HomeServices California Properties:

• More than $12 billion in annual sales volume

• More than 14,000 transactions last year

• One of the top two brokerages in the nation

• Nearly 3,000 sales associates in more than 60 offices collaborate to locate the best buyers and properties for their clients. QUALITY COORDINATED SERVICES FOR A SMOOTH EXPERIENCE

Surveys have repeatedly shown that buyers and sellers prefer and benefit from centralized closing services. Timely coordination among these ser- vice providers is the key to meeting contractual deadlines and closings.

HomeServices Lending Pickford Escrow and The Escrow Firm Our mortgage lending partner, HomeServices Berkshire Hathaway HomeServices California Lending of California, provides a vast menu of Properties is proud to partner with two of the home financing products and services under most distinguished full-service escrow companies one roof to ensure a convenient and quick loan in the state: Pickford Escrow and the Escrow process. They are knowledgeable in purchase Firm. Their reputations for experience, stability, and refinance products, including conforming and dedicated customer service ensure your and jumbo options, as well as investment transaction is safe at each step of the process. properties and vacation homes. California Title Company HomeServices Insurance As an industry leader and one of the largest Protect your home and your possessions with independently owned underwritten title homeowners insurance. Homeowners insurance companies in the United States, California Title provides financial protection for borrowers Company works to eliminate risk and prevent who share a vested interest in real property. loss caused by defects in the title before a HomeServices Insurance can provide you sale closes. Their team of local experts is with the competitively priced insurance you knowledgeable in your area and can help need to protect your home and possessions. during the real estate transaction process.

First American Home Buyers Protection HomeServices Disclosure Reports Corporation Designed to assist all parties in a real estate As a leader in the home warranty industry, First transaction by communicating required American Home Warranty has provided over 1 disclosure information quickly and economically. million homeowners with high quality service HomeServices Disclosure Reports has provided since 1984. Rated “A-” (Excellent) by A.M. Best, accurate, concise, and user-friendly Natural Hazard “A3” (Prime-2) by Moody’s, and “A” (Unsurpassed) Disclosures in the state of California since 1999. by Demotech, Inc. REV.05/15 - #140834 LUX REV.05/15 ELITE ALLIANCES

The market for upper-tier properties is small, exclusive and global.

As members of the distinguished Luxury Collection network, Berkshire Hathaway HomeServices California Properties agents are linked to offices in the nation’s leading upscale markets. They use these impeccable connections to cross-promote distinctive properties and share information on affluent buyers.

Our high-end network includes offices in:

Atlanta Del Mar Miami Santa Barbara Beverly Hills Encino Montecito Santa Monica Boca Raton Greenwich Newport Beach Santa Ynez Boston Honolulu Pacific Palisades Seattle Brentwood Jackson Hole Pasadena Southampton Calabasas La Jolla Point Loma Vail Charleston Laguna Beach Princeton Vancouver Chicago Las Vegas Rancho Santa Fe Washington, D.C. Coronado Malibu San Francisco Dallas Manhattan San Marino

The pool of buyers for exceptional estates is small and difficult to reach. Your agent has inside access to these exclusive circles nationwide. WORLDPROPERTIES.COM

These days, your buyers could be anywhere in the world.

To reach them, we’ll showcase your home on Worldproperties.com, powered by Proxio. Searchable in nineteen languages, the site is a prime destination for home seekers from 139 countries across the globe – and a crossroads for more than 800,000 real estate professionals worldwide.

Top countries visiting www.worldproperties.com

United States Spain France

Canada Brazil China

United Kingdom India Italy

Mexico THE CHARITABLE FOUNDATION AGENT COMMUNITY OUTREACH

At Berkshire Hathaway HomeServices California Properties, we know our clients are investing not only in homes, but in the quality of life that surrounds them. That’s why we contribute part of every commission to The Charitable Foundation.

TreePeople Inc. The Sunshine Kids Foundation

Guide Dogs of America Coastal Beach Cleanup with the Surfrider Foundation

Since its inception, our foundation has provided hundreds of grants totaling some $4 million to local organizations that promote health, education, community and environment. We also actively volunteer our own time and talents to the causes we support.

For a list of our beneficiaries, or to request grant funds, visit foundation.bhhscalifornia.com. CREATING DEMAND A STRATEGIC APPROACH

Anyone can find a buyer for your home. The challenge is to create the kind of demand for your property that attracts more buyers and gets you the best outcome. That requires a careful mix of strategies, including: • Intensive local and national networking

• Aggressive print exposure

• Expansive online exposure

• Custom direct mail advertising and marketing materials

Your agent will draw on these strategies to create a custom property marketing plan designed to get you optimum results. Then we’ll orchestrate every detail to ensure a successful close.

It takes a skillful combination of marketing techniques to direct maximum attention to your home. Your agent will devise a custom plan designed to bring qualified buyers to your door. ATTRACTING BUYERS A MULTI-CHANNEL APPROACH

Home buyers once searched the newspaper for properties. Now, 87% of them start their search on the Internet.* And they don’t stop at one or two websites — they explore a whole range of online real estate destinations.

To get your property extensive exposure and attract multiple competitive buyers, your Berkshire Hathaway HomeServices California Properties agent will make sure your home is seen on all the key sites.

Aol.com FrontDoor (HGTV) Monterey County Herald Trulia.com Arizona Republic HotPads.com MSN U.S. News and World Report BHHSCalifornia.com Homefinder.com NewYorkTimes.com Wall St. Journal BerkshireHathawayhs.com Homes.com OCRegister.com Washington Post Chicago Tribune Kiplinger Oodle.com Yahoo Real Estate Contra Costa Times LATimes.com Realtor.com Zillow.com Cyberhomes.com LuxuryRegistry.com Relocation.com Desert Sun Mercury News San Francisco Chronicle eRealInvestor.com Miami Herald SignonSanDiego.com ONLINE POWERHOUSE WWW.BHHSCALIFORNIA.COM

To capture the interest of buyers looking for properties in Southern California and the Central Coast, your agent will promote your home on BHHSCalifornia.com.

Every month BHHSCalifornia.com attracts thousands of unique visitors from local, national and over 90 international locations.* Our fast, user-friendly site gives visitors a wealth of important listing data. They can also sign up to be alerted about open houses, new photos, status and price changes, and listing activity.

Mobile access reaches buyers on the go

Now buyers can find your home on bhhscalifornia.com no matter where they are — by accessing it on their mobile device. Buyers who are looking for homes in your neighborhood will find your property as they use their smartphone to search homes for sale and open houses within your city or zip code.

The Berkshire Hathaway HomeServices mobile app helps buyers find their perfect home. Intuitive features like custom search, GPS location and maps with driving directions, make it easy to find any type of home. Plus, the exclusive HomeScan feature uses your phones camera and GPS for an augmented reality tour of available homes.

When scanned into a smart phone, this unique barcode takes you directly to bhhscalifornia.com Try it!

Need to download a QR Reader app? Just search for “QR Reader.” REALTOR.COM SHOWCASE MEMBERSHIP

Berkshire Hathaway HomeServices California Properties is a Showcase Member of realtor.com. Showcase membership gives us a range of powerful, exclusive tools for making your home stand out from the crowd on this high-traffic site. They include:

• Gold Showcase banner on your listing • Up to 36 color photos • Two to three minutes of full motion video • All phone and email leads sent directly to your agent • Homeseekers can schedule showings right from your listing • Custom headline and description of your home on Search Results and Listing Details pages • Open House alerts to drive traffic to your home • Reports on viewer visits to your listing we can share with you

We look forward to leveraging our company’s Showcase Membership in realtor.com to see that your home catches buyers’ eyes first and fast! EXTENSIVE ONLINE PROMOTION OF YOUR PROPERTY

Your listing will be broadcast to the following websites:

AOL Real Estate Crossville Chronicle Homes and Land Modesto Bee ABC Cumberland Times News Homes.com Monterey County Herald Ad Express & Daily Iowe- Cyberhomes Homesbook.com Montgomery Advertiser gian Daily Record HomesDatabase.com (MRIS Montgomery Herald Allied News Daily Tribune MLS Site) Morehead News Americus Times Recorder DataSphere (formerly Sec- Homewinks Moulton Advertiser Anchorage Daily News ondSpace) HotPads.com Mt. Vernon Register News Andover Townsman Decatur Daily Idaho Statesman My Home Renter Argus Leader Derry News / Weekender InvestorLoft MyREALTY.com Asbury Park Press Detroit Free Press Iowa City Press-Citizen MySpace Eagle Gazette Ithaca Journal National Quick Sale Austin Home Search Jacksonville Daily Progress Baltimore Sun Journal and Courier New York Post Bangor Daily News El Paso Times Killeen Daily Herald New York Times Batesville Herald-Tribune Enid News & Eagle Kiplinger New York Times Regional Battle Creek Enquirer eRealInvestor.com Knoxville Journal Express Group Belleville News-Democrat Express (Washington Post) News Herald Bellingham Herald Facebook KOMO News News-Journal Bluefield Daily Telegraph Farm Talk KTVB Bradenton Herald Florida Press Association LakeHomesUSA.com North Jefferson News Burlington Free Press Florida Today LandWatch Northern Nevada Regional Cedar Creek Pilot Fort Collins Coloradoan Lansing State Journal MLS FreedomSoft Las Cruces Sun-News Oakland Tribune Chicago Tribune FrontDoor Laurel Leader-Call Observer & Eccentric Chickasha Express Star Ft. Gibson Times Ledger-Enquirer Newspapers Chillicothe Gazette Gainesville Daily Register Lexington Herald-Leader OceanHomesUSA.com Citizen-Times Livingston Daily Press & Olive Hill Times Argus OpenHouse.com Classified Ad Network GoHoming Local.com OpenHouses.com (CNHI-CAN) Goshen News Lockport Union-Sun & OpenHousesInc.com Cleburne Times Review Grand Traverse Herald Journal Orlando Sentinel Grayson Journal Enquirer LoopNet Oshkosh Northwestern CLRSearch.com Great Falls Tribune Los Angeles Times Ottumwa Daily Courier Comcast Green Bay Press-Gazette luxsocal.com (qualifying Pacific Daily News Commerce Journal listings) Palestine Herald-Press Commercial Appeal Greenup News-Times Luxury Registry Palladium-Item Commercial News Greenville Herald Banner Lycos Classifieds Pauls Valley Daily Democrat Hartshorne Sun Maine Homes Pegasus News Contra Costa Times Hattiesburg American Mankato Free Press Pella Chronicle Cooperstown Crier Hendricks County Flyer Marshfield News-Herald Pensacola News Journal Cordele Dispatch Herald Times Reporter McAlester News-Capital Picayune Item Home Magazine McCreary County Record Pilot Media Coshocton Tribune Home News Tribune Media General Poughkeepsie Journal Courier News Home on the Tube Military.com Press & Sun-Bulletin Courier-Post HomeAway Real Estate Press of Atlantic City Cox Media Homefinder.com Mlive Princeton Times

*Sites subject to change EXTENSIVE ONLINE PROMOTION OF YOUR PROPERTY (CONTINUED)

PropBot.com The American The Sun Chronicle Property Shark The Argus The Journal News The Sun Herald PropertyPursuit.com The Arizona Republic The Journal-Register The Sun News Prudential.com The Bakersfield Californian The Kansas City Star The Telegraph PrudentialCal.com The Baxter Bulletin The Land The Tennessean Pryor Daily Times The Beaufort Gazette The Leaf-Chronicle Realtor.com The Californian The Times RealtyTrac The Charlotte Observer The Leeds News The Times Herald Relify.com The Cincinnati Enquirer The Marion Star The Town Talk Relocation.com The Clarion-Ledger The Mayo Free Press The Tribune ReloHomeSearch.com The Courier-Journal The Tribune Star Reno Gazette-Journal The Merced Sun-Star The Tribune-Democrat ResortScape The Daily Advertiser The Mercury News The Union-Recorder The Daily Citizen The Wichita Eagle Rochester Democrat and The Miami Herald The Zionsville Times Sentinel Chronicle The Daily Journal Thomasville Times-Enterprise Rockwall County Herald The Daily News Journal Times Daily Banner The Daily News Leader The Times Recorder Royse City Herald Banner The Daily News of New- The News & Observer Times Tribune buryport Russian River Vacation The Daily Press The News Journal Times-Leader Homes The News Star San Marcos Daily Record The News Tribune Tri-City Herald San Mateo County Times The News-Messenger Tri-Valley Herald The News-Press Trulia Showing Suite The Daily World Tuttle Times Sierra Nevada Media Group The Olympian U.S. News and World Smarter Agent The Denver Post The Orange Leader Report Sokous.com The Des Moines Register Valdosta Daily Times SpotlightPreview.com The Desert Sun The Pharos-Tribune Vast Springfield News-Leader The The Poplarville Democrat Virginian Pilot St. Clair News Aegis The Eagle-Tribune The Port Arthur News Visalia Times-Delta / Tulare St. Cloud Times The Evening News The Post-Crescent Advance Register St. Petersburg Times The Fayette Tribune The Press-Republican Walmart Stanly News & Press The Fresno Bee The Randolph Guide Washington Post Star-Gazette The Greenville News The Record-Eagle Washington Times Herald Star-Telegram The Hartford Courant The Register Herald Waurika News Democrat Statesman Journal The Wausau Daily Herald Stevens Point Journal The Sacramento Bee Wayne County Outlook Stilwell Democrat Journal Suburban Real Estate News The Herald-Dispatch The Sentinel Echo Westville Reporter Sun-Sentinel The Honolulu Advertiser The Sheboygan Press Suwannee Democrat The Spectrum XL Marketing The Independent The Zillow Tallahassee Democrat The Indianapolis Star The Star Herald ZingHome Telegraph-Forum The Island Packet The Star Press The The Jackson Sun The State The Advocate The Jasper News The Stillwater Newspress

*Sites subject to change INTERNATIONAL CONNECTIONS

Global Real Estate Networking Platform

The market for upscale Southern California homes is global, and your ideal buyer could be anywhere in the world. When it comes to finding the best buyer on earth for your property, your Berkshire Hathaway HomeServices California Properties agent has a powerful advantage. That’s because our firm is a member of Proxio, the world’s most extensive private network for real estate professionals.

Through Proxio, your agent can expose your home to a vast audience of 800,000 agents in 139 countries — many of whom could well be working with clients in search of a Southern California property like yours. Proxio also makes it easy for your agent to showcase your property on an array of key international real estate websites, instantly translating your listing into many languages, currencies and measurements.

If you prefer your property be marketed more confidentially, Proxio’s unique privacy controls enable your agent to selectively promote it in an inside, low-profile way.

How far will your agent go to find the right buyer for you? At Berkshire Hathaway HomeServices California Properties, the possibilities are limitless.