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Luxury Listings PROVEN RESULTS When you’re choosing a company to market and sell your high-end property, one of the main factors to consider is proven results. Since the launch of the division in 2008, we have closed over 3,600 luxury transactions representing over $13.5 billion in sales. Here is a selection of the magnificent homes our luxury professionals successfully represented. Rancho Santa Fe Covenant Pacific Palisades Laguna Beach Hollywood Hills Last listed at $7,950,000 Last listed at $6,995,000 Last listed at $7,500,000 Last listed at $5,995,000 La Jolla Carpenteria Rancho Santa Fe Bayshores / Newport Beach Last listed at $12,250,000 Last listed at $22,500,000 Last listed at $6,000,000 Last listed at $7,250,000 Laguna Beach Hancock Park Coronado Montecito Last listed at $4,200,000 Last listed at $4,495,000 Last listed at $12,000,000 Last listed at at $7,500,000 Montecito Beverly Hills Encino Sunset Strip Last listed at $15,300,000 Last listed at $4,900,000 Last listed at $4,895,000 Last listed at $9,995,000 TARGETED LUXURY MARKET RESEARCH We devote intense attention to researching market activity and trends in upscale areas across Southern California to benefit our clients. Geographic origin of buyers We constantly seek out the most effective ways of bringing our spectacular properties to the attention of affluent buyers. Our marketing strategy is shaped by where our buyers come from. We analyze the origin of our buyers in every marketplace each quarter, then target our approach accordingly. The results of our 2013 study offer insight into where prospective buyers of high-end real estate in Southern California are from. Market trends Santa Barbara Orange County 28% Same County 68% Same County Our monthly report, Market Analytics, goes beyond a simple 41% California 16% California snapshot of market activity in an area. It helps us determine 27% United States 9% United States 4% International 7% International patterns and trends that may influence the buying decisions of our clients. Los Angeles San Diego 89% Same County 57% Same County The report includes a straightforward graphic representation of 2% California 20% California 3% United States 14% United States the defining statistics of a particular marketplace. It also provides 6% International 9% International historical perspective in graphs that track trends over the last 24 months and sales history over the past three years. LEVERAGE INSIDE CONNECTIONS The market for upper-tier properties is small, exclusive and global. We know how to reach it. Well-established connections are essential in successfully marketing a luxury property. We maintain updated contact lists of active luxury agents in Southern California, across the country and around the world, and work with them to locate qualified buyers, wherever they may be. Our lists include: • Top luxury agents from other • High net worth individuals in key feeder firms nationwide markets across the country • International brokers serving • Contacts from our worldwide financial and high-end markets relocation divisions • Southern California Luxury • Local top-producing agents Properties Specialists SWEEPING ONLINE EXPOSURE The vast majority of home buyers start their search on the Internet. Our proven strategy is designed to get your home in front of the largest online audience of affluent buyers. When you list your property with us, we’ll send an Luxury home buyers will also be able to view your email announcement to our proprietary lists of the property on hundreds finest luxury real estate brokers in Southern California, of other key real estate across the nation and around the world to let them destinations, including: know your home has come on the market. • wsj.com Wall Street Journal • berkshirehathawayhs.com • luxuryrealestate.com We’ll also include your property in our digital luxury • frontdoor.com magazine, the exclusive showcase for our most • yahoo.com exceptional new-on-the-market properties. This publication is delivered to our proprietary lists and • trulia.com featured on luxsocal.com, bhhscalifornia.com and major • zillow.com social networking sites. • realtor.com • bhhscalifornia.com • dreamhomesmagazine.com Because affluent buyers only want to be shown extraordinary homes, we single out prestigious listings like yours for our exclusive luxury properties website, luxsocal.com. The site is linked to bhhscalifornia.com, a major destination visited by prospective buyers luxsocal.com worldwide. GLOBAL CONNECTIONS To bring your property to the attention of international buyers, Berkshire Hathaway HomeServices California Properties maintains relationships with a collection of the finest luxury real estate brokers in the world. As a member of “Who’s Who in Luxury Real Estate,” we are affiliated with brokers in more than 60 countries worldwide. Your property will be advertised on the network’s international luxury property website, www.luxuryrealestate.com. LuxuryRealEstate.com Key countries visiting LuxuryRealEstate.com • The world’s largest database of for-sale luxury United States Sweden properties from around the world Canada Brazil • “Best of the Web” and “Forbes Favorite” by Forbes magazine for several years United Kingdom India • Ranked #1 luxury real estate site by Australia China The Luxury Institute LLC Italy Philippines • Webby Award honoree Germany Japan • Over 54,000 active listings France Thailand • 58 countries with active listings Spain Hong Kong • More than 4 million page views per month Mexico *Total visiting countries: 209 *Source: Google Analytics UNCOMMON LUXURY EXPERTISE Representing an exceptional property requires a highly experienced professional with unsurpassed skills, connections and resources. Your Luxury Properties Specialist is among a select circle of 230 agents with outstanding records of performance in the luxury property field. These experts do vast amounts of business in Southern California’s most exclusive communities and have forged strong relationships within the high-end real estate market. They draw on those inside connections every day to bring buyers and sellers of exceptional real estate together. The Luxury Properties Division is highly collaborative. Members meet regularly to network, and frequently call on each other’s skills, experience and connections to price their listings and bring them to the attention of upper-echelon buyers around the world. THE POWER OF BERKSHIRE HATHAWAY HOMESERVICES CALIFORNIA PROPERTIES Thousands of home sellers have learned that Berkshire Hathaway HomeServices California Properties surrounds its clients in a total experience unmatched anywhere. Your real estate professional is committed to enhancing that signature experience… and its rewarding results. The success of Berkshire Hathaway HomeServices California Properties: • More than $12 billion in annual sales volume • More than 14,000 transactions last year • One of the top two brokerages in the nation • Nearly 3,000 sales associates in more than 60 offices collaborate to locate the best buyers and properties for their clients. QUALITY COORDINATED SERVICES FOR A SMOOTH EXPERIENCE Surveys have repeatedly shown that buyers and sellers prefer and benefit from centralized closing services. Timely coordination among these ser- vice providers is the key to meeting contractual deadlines and closings. HomeServices Lending Pickford Escrow and The Escrow Firm Our mortgage lending partner, HomeServices Berkshire Hathaway HomeServices California Lending of California, provides a vast menu of Properties is proud to partner with two of the home financing products and services under most distinguished full-service escrow companies one roof to ensure a convenient and quick loan in the state: Pickford Escrow and the Escrow process. They are knowledgeable in purchase Firm. Their reputations for experience, stability, and refinance products, including conforming and dedicated customer service ensure your and jumbo options, as well as investment transaction is safe at each step of the process. properties and vacation homes. California Title Company HomeServices Insurance As an industry leader and one of the largest Protect your home and your possessions with independently owned underwritten title homeowners insurance. Homeowners insurance companies in the United States, California Title provides financial protection for borrowers Company works to eliminate risk and prevent who share a vested interest in real property. loss caused by defects in the title before a HomeServices Insurance can provide you sale closes. Their team of local experts is with the competitively priced insurance you knowledgeable in your area and can help need to protect your home and possessions. during the real estate transaction process. First American Home Buyers Protection HomeServices Disclosure Reports Corporation Designed to assist all parties in a real estate As a leader in the home warranty industry, First transaction by communicating required American Home Warranty has provided over 1 disclosure information quickly and economically. million homeowners with high quality service HomeServices Disclosure Reports has provided since 1984. Rated “A-” (Excellent) by A.M. Best, accurate, concise, and user-friendly Natural Hazard “A3” (Prime-2) by Moody’s, and “A” (Unsurpassed) Disclosures in the state of California since 1999. by Demotech, Inc. REV.05/15 - #140834 LUX REV.05/15 ELITE ALLIANCES The market for upper-tier properties is small, exclusive and global. As members of the distinguished Luxury Collection network, Berkshire Hathaway
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