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This chart uses Web traffic from readers on TotalBeauty.com to rank the top 300 brands from over 1,400 on our site. As of February 2011 Rank Jan. Rank Brand SOA 1 1 L'Oreal 3.03% 2 2 Neutrogena 2.93% 3 5 Olay 2.57% 4 6 Clinique 2.53% 5 4 MAC 2.36% 6 3 Maybelline New York 1.77% 7 114 Nu Skin 1.74% 8 7 Revlon 1.65% 9 9 Nars 1.54% 10 8 CoverGirl 1.44% 11 12 Lancome 1.31% 12 14 Avon 1.26% 13 20 Aveeno 1.17% 14 13 Chanel 1.11% 15 10 Estee Lauder 1.10% 16 22 Conair 1.03% 17 17 Sally Hansen 1.02% 18 15 Garnier 1.01% 19 19 Herbal Essences 0.91% 20 34 Clairol 0.90% 21 25 Aveda 0.90% 22 21 TRESemme 0.89% 23 18 Paul Mitchell 0.87% 24 52 John Frieda 0.82% 25 28 The Body Shop 0.81% 26 16 Bare Escentuals 0.81% 27 31 Kiehl's 0.78% 28 30 Redken 0.78% 29 29 Victoria's Secret 0.78% 30 26 T3 0.78% 31 39 Bobbi Brown 0.74% 32 41 Origins 0.71% 33 24 Dove 0.71% 34 42 Benefit 0.71% 35 53 Physicians Formula 0.67% 36 46 ProActiv 0.67% 37 37 E.L.F. 0.66% 38 50 Aussie 0.66% 39 23 Pantene 0.66% 40 27 Philosophy 0.65% 41 43 St. Ives 0.61% 42 33 Mary Kay 0.60% 43 56 Boots 0.60% 44 35 Clean & Clear 0.59% 45 47 Burt's Bees 0.54% 46 49 Rimmel London 0.50% 47 45 Dior 0.49% 48 55 Ambi 0.47% 49 40 Shiseido 0.47% 50 59 RoC 0.47% 51 61 Clarins 0.46% 52 44 Urban Decay 0.46% 53 58 Suave 0.45% 54 48 Smashbox 0.45% 55 51 Almay 0.44% 56 66 Elizabeth Arden 0.43% 57 11 Arbonne 0.42% 58 54 Wet N Wild 0.42% 59 57 Laura Mercier 0.41% 60 73 Hard Candy 0.41% 61 79 Frederic Fekkai 0.39% 62 38 Cetaphil 0.38% 63 67 Bumble And Bumble 0.38% 64 71 Wen 0.37% 65 62 Merle Norman 0.36% 66 80 Tarte 0.36% 67 65 Dermalogica 0.34% 68 64 Tigi 0.34% 69 63 Bath & Body Works 0.33% 70 60 N.Y.C. New York Color 0.32% 71 32 It Cosmetics 0.32% 72 77 Joico 0.32% 73 70 Make Up For Ever 0.32% 74 90 Sephora 0.32% 75 69 Nivea 0.32% 76 85 Lush 0.32% 77 74 Kerastase 0.31% 78 72 Josie Maran 0.27% 79 75 Patricia Wexler M.D. 0.27% 80 78 Goody 0.26% 81 92 Stila 0.25% 82 84 Peter Thomas Roth 0.25% 83 99 La Prairie 0.25% 84 96 Sonia Kashuk 0.25% 85 91 Lumene 0.24% 86 118 No!no! 0.24% 87 100 Biore 0.24% 88 82 NYX 0.24% 89 94 Wella 0.23% 90 81 Jergens 0.23% 91 125 Queen Helene 0.22% 92 83 Yves Saint Laurent Beauty 0.22% 93 116 Nexxus 0.22% 94 93 Jason 0.21% 95 123 Mark 0.21% 96 104 Too Faced 0.21% 97 88 Moroccanoil 0.21% 98 117 Rusk 0.20% 99 95 Crest 0.20% 100 129 Banana Boat 0.20% 101 97 C.O. Bigelow 0.20% 102 112 Shu Uemura 0.20% 103 191 Ole Henriksen 0.19% 104 86 Pond's 0.19% 105 135 OPI 0.19% 106 122 Sunsilk 0.18% 107 101 Prescriptives 0.18% 108 102 Bliss 0.18% 109 106 La Mer 0.18% 110 126 Frizz-Ease 0.18% 111 579 Artistry 0.17% 112 174 Noxzema 0.17% 113 155 Dr. Brandt 0.17% 114 108 L'Occitane 0.17% 115 133 La Roche-Posay 0.17% 116 89 Vaseline 0.16% 117 138 Giovanni 0.16% 118 169 Sedu 0.16% 119 127 Goldwell 0.16% 120 139 SK II 0.16% 121 144 Pureology 0.16% 122 36 Giorgio Armani 0.16% 123 120 Max Factor 0.16% 124 76 Ulta 0.16% 125 131 CHI 0.15% 126 145 Obagi 0.15% 127 110 Eucerin 0.15% 128 134 LORAC 0.15% 129 143 Avalon Organics 0.15% 130 236 ApHogee 0.15% 131 121 SkinCeuticals 0.15% 132 568 SeneGence 0.15% 133 124 EOS 0.14% 134 103 Bourjois 0.14% 135 146 Carol's Daughter 0.14% 136 140 VO5 0.14% 137 113 Charles Worthington 0.14% 138 109 Murad 0.14% 139 105 Korres Natural Products 0.14% 140 119 Sebastian 0.14% 141 173 CeraVe 0.14% 142 115 Yes To 0.13% 143 203 Kiss 0.13% 144 235 Laura Geller 0.13% 145 130 Palmers 0.13% 146 165 Essie 0.13% 147 151 Mario Badescu Skin Care 0.13% 148 137 Biolage 0.13% 149 223 Clarisonic 0.12% 150 160 Chantecaille 0.12% 151 241 Bonne Bell 0.12% 152 156 Guerlain 0.12% 153 98 Dr. Dennis Gross Skincare 0.12% 154 166 ReVive 0.12% 155 141 Biosilk 0.12% 156 152 Milani 0.12% 157 147 Vichy Laboratories 0.11% 158 162 Avene 0.11% 159 292 Napoleon Perdis 0.11% 160 150 Mizani 0.11% 161 163 Biotherm 0.11% 162 210 Pixi 0.11% 163 157 Got2b 0.11% 164 149 DHC 0.11% 165 161 Head And Shoulders 0.11% 166 171 Kate Somerville 0.11% 167 172 Caudalie 0.11% 168 159 Scunci 0.10% 169 148 Ojon 0.10% 170 164 Nioxin 0.10% 171 342 Zenmed 0.10% 172 209 Paula's Choice 0.10% 173 178 Sisley 0.10% 174 107 Organix 0.10% 175 262 REN Clean Bio Active Skincare 0.10% 176 218 Dr. Denese 0.10% 177 234 Becca 0.10% 178 136 Boscia 0.10% 179 347 Citre Shine 0.10% 180 523 Zeno 0.10% 181 182 Soap & Glory 0.10% 182 905 Yankee Candle Company 0.10% 183 167 PHYTO 0.10% 184 202 Jane Iredale 0.10% 185 263 Ardell 0.10% 186 175 Vidal Sassoon 0.09% 187 142 Alterna 0.09% 188 154 Alba 0.09% 189 189 Jane 0.09% 190 168 Clearasil 0.09% 191 192 Rene Furterer 0.09% 192 204 Cle De Peau 0.09% 193 184 Dr. Hauschka 0.09% 194 197 Flirt! 0.09% 195 132 Remington 0.09% 196 181 Vincent Longo 0.09% 197 87 DDF 0.09% 198 193 Secret 0.09% 199 219 Anastasia 0.09% 200 207 NovaLash 0.09% 201 199 Graham Webb 0.09% 202 158 By Terry 0.08% 203 249 Sally Hershberger 0.08% 204 128 Keri 0.08% 205 200 Fresh 0.08% 206 233 Trish McEvoy 0.08% 207 203 Kiss My Face 0.08% 208 231 Davines 0.08% 209 869 RevitaLash MD 0.08% 210 299 Merlot Skin Care 0.08% 211 208 DERMAdoctor 0.08% 212 641 Mitchum 0.08% 213 190 CosMedix 0.08% 214 229 Matrix 0.08% 215 228 Cover FX 0.08% 216 186 Blistex 0.08% 217 198 Tweezerman 0.08% 218 238 Rodan + Fields 0.08% 219 205 C. Booth 0.07% 220 575 Philip B. 0.07% 221 1789 TowelDry 0.07% 222 216 Venus 0.07% 223 253 Nair 0.07% 224 206 Exuviance 0.07% 225 232 Beauty Society 0.07% 226 212 Stiefel Laboratories 0.07% 227 211 Soft Sheen Carson 0.07% 228 187 LaRocca 0.07% 229 361 Terressentials 0.07% 230 185 CND 0.07% 231 254 Kinerase 0.07% 232 248 Borba 0.07% 233 242 Aubrey Organics 0.07% 234 671 Aquolina 0.07% 235 180 Eminence 0.07% 236 153 Slatkin & Co. 0.07% 237 243 DermaBlend 0.07% 238 196 GloMinerals 0.07% 239 217 Good Skin 0.07% 240 227 Bioelements 0.06% 241 215 SkinMedica 0.06% 242 183 Borghese 0.06% 243 213 Elemis 0.06% 244 222 Supersmile 0.06% 245 269 N.V. Perricone M.D. Cosmeceuticals 0.06% 246 247 100% Pure 0.06% 247 396 Scott Barnes 0.06% 248 225 Samy 0.06% 249 261 Prestige 0.06% 250 255 Marc Anthony 0.06% 251 475 Burberry 0.06% 252 373 Carmex 0.06% 253 294 Fusion Beauty 0.06% 254 370 Bremenn Research Labs 0.06% 255 201 Crabtree & Evelyn 0.06% 256 590 FHI Heat 0.06% 257 540 Oscar Blandi 0.06% 258 221 H2O+ 0.06% 259 230 KMS 0.06% 260 260 Hot Tools 0.06% 261 331 Hawaiian Tropic 0.05% 262 246 StriVectin 0.05% 263 177 CARGO 0.05% 264 244 Le Couvent Des Minimes 0.05% 265 306 Lancaster 0.05% 266 214 Liz Earle 0.05% 267 305 Jemma Kidd Make Up School 0.05% 268 250 Grassroots Research Labs 0.05% 269 296 Infusium 0.05% 270 256 Principal Secret 0.05% 271 220 Jo Malone 0.05% 272 289 Rembrandt 0.05% 273 170 AHAVA 0.05% 274 282 BaByliss 0.05% 275 257 Blinc 0.05% 276 934 New York Color 0.05% 277 179 Zoya 0.05% 278 226 American Beauty 0.05% 279 277 Lubriderm 0.05% 280 371 Juicy Couture 0.05% 281 176 CellCeuticals 0.05% 282 388 Orly 0.05% 283 327 Tom's Of Maine 0.05% 284 240 Models Prefer 0.05% 285 251 Givenchy 0.05% 286 293 Weleda 0.05% 287 336 Curel 0.05% 288 267 Basis 0.05% 289 274 NeoCutis 0.05% 290 272 Darphin 0.05% 291 259 Johnson's 0.05% 292 266 Chapstick 0.05% 293 319 Umberto 0.05% 294 304 Pur Minerals 0.05% 295 335 Jan Marini Skin Research 0.05% 296 295 YonKa 0.05% 297 111 Sexy Hair 0.05% 298 279 Skin Doctors 0.05% 299 320 Colorescience Pro 0.05% 300 321 Design Essentials 0.05% © 2007–2010 Total Beauty Media, Inc.
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