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This Chart Uses Web the Top 300 Brands F This Chart This chart uses Web traffic from readers on TotalBeauty.com to rank the top 300 brands from over 1,400 on our site. As of February 2011 Rank Jan. Rank Brand SOA 1 1 L'Oreal 3.03% 2 2 Neutrogena 2.93% 3 5 Olay 2.57% 4 6 Clinique 2.53% 5 4 MAC 2.36% 6 3 Maybelline New York 1.77% 7 114 Nu Skin 1.74% 8 7 Revlon 1.65% 9 9 Nars 1.54% 10 8 CoverGirl 1.44% 11 12 Lancome 1.31% 12 14 Avon 1.26% 13 20 Aveeno 1.17% 14 13 Chanel 1.11% 15 10 Estee Lauder 1.10% 16 22 Conair 1.03% 17 17 Sally Hansen 1.02% 18 15 Garnier 1.01% 19 19 Herbal Essences 0.91% 20 34 Clairol 0.90% 21 25 Aveda 0.90% 22 21 TRESemme 0.89% 23 18 Paul Mitchell 0.87% 24 52 John Frieda 0.82% 25 28 The Body Shop 0.81% 26 16 Bare Escentuals 0.81% 27 31 Kiehl's 0.78% 28 30 Redken 0.78% 29 29 Victoria's Secret 0.78% 30 26 T3 0.78% 31 39 Bobbi Brown 0.74% 32 41 Origins 0.71% 33 24 Dove 0.71% 34 42 Benefit 0.71% 35 53 Physicians Formula 0.67% 36 46 ProActiv 0.67% 37 37 E.L.F. 0.66% 38 50 Aussie 0.66% 39 23 Pantene 0.66% 40 27 Philosophy 0.65% 41 43 St. Ives 0.61% 42 33 Mary Kay 0.60% 43 56 Boots 0.60% 44 35 Clean & Clear 0.59% 45 47 Burt's Bees 0.54% 46 49 Rimmel London 0.50% 47 45 Dior 0.49% 48 55 Ambi 0.47% 49 40 Shiseido 0.47% 50 59 RoC 0.47% 51 61 Clarins 0.46% 52 44 Urban Decay 0.46% 53 58 Suave 0.45% 54 48 Smashbox 0.45% 55 51 Almay 0.44% 56 66 Elizabeth Arden 0.43% 57 11 Arbonne 0.42% 58 54 Wet N Wild 0.42% 59 57 Laura Mercier 0.41% 60 73 Hard Candy 0.41% 61 79 Frederic Fekkai 0.39% 62 38 Cetaphil 0.38% 63 67 Bumble And Bumble 0.38% 64 71 Wen 0.37% 65 62 Merle Norman 0.36% 66 80 Tarte 0.36% 67 65 Dermalogica 0.34% 68 64 Tigi 0.34% 69 63 Bath & Body Works 0.33% 70 60 N.Y.C. New York Color 0.32% 71 32 It Cosmetics 0.32% 72 77 Joico 0.32% 73 70 Make Up For Ever 0.32% 74 90 Sephora 0.32% 75 69 Nivea 0.32% 76 85 Lush 0.32% 77 74 Kerastase 0.31% 78 72 Josie Maran 0.27% 79 75 Patricia Wexler M.D. 0.27% 80 78 Goody 0.26% 81 92 Stila 0.25% 82 84 Peter Thomas Roth 0.25% 83 99 La Prairie 0.25% 84 96 Sonia Kashuk 0.25% 85 91 Lumene 0.24% 86 118 No!no! 0.24% 87 100 Biore 0.24% 88 82 NYX 0.24% 89 94 Wella 0.23% 90 81 Jergens 0.23% 91 125 Queen Helene 0.22% 92 83 Yves Saint Laurent Beauty 0.22% 93 116 Nexxus 0.22% 94 93 Jason 0.21% 95 123 Mark 0.21% 96 104 Too Faced 0.21% 97 88 Moroccanoil 0.21% 98 117 Rusk 0.20% 99 95 Crest 0.20% 100 129 Banana Boat 0.20% 101 97 C.O. Bigelow 0.20% 102 112 Shu Uemura 0.20% 103 191 Ole Henriksen 0.19% 104 86 Pond's 0.19% 105 135 OPI 0.19% 106 122 Sunsilk 0.18% 107 101 Prescriptives 0.18% 108 102 Bliss 0.18% 109 106 La Mer 0.18% 110 126 Frizz-Ease 0.18% 111 579 Artistry 0.17% 112 174 Noxzema 0.17% 113 155 Dr. Brandt 0.17% 114 108 L'Occitane 0.17% 115 133 La Roche-Posay 0.17% 116 89 Vaseline 0.16% 117 138 Giovanni 0.16% 118 169 Sedu 0.16% 119 127 Goldwell 0.16% 120 139 SK II 0.16% 121 144 Pureology 0.16% 122 36 Giorgio Armani 0.16% 123 120 Max Factor 0.16% 124 76 Ulta 0.16% 125 131 CHI 0.15% 126 145 Obagi 0.15% 127 110 Eucerin 0.15% 128 134 LORAC 0.15% 129 143 Avalon Organics 0.15% 130 236 ApHogee 0.15% 131 121 SkinCeuticals 0.15% 132 568 SeneGence 0.15% 133 124 EOS 0.14% 134 103 Bourjois 0.14% 135 146 Carol's Daughter 0.14% 136 140 VO5 0.14% 137 113 Charles Worthington 0.14% 138 109 Murad 0.14% 139 105 Korres Natural Products 0.14% 140 119 Sebastian 0.14% 141 173 CeraVe 0.14% 142 115 Yes To 0.13% 143 203 Kiss 0.13% 144 235 Laura Geller 0.13% 145 130 Palmers 0.13% 146 165 Essie 0.13% 147 151 Mario Badescu Skin Care 0.13% 148 137 Biolage 0.13% 149 223 Clarisonic 0.12% 150 160 Chantecaille 0.12% 151 241 Bonne Bell 0.12% 152 156 Guerlain 0.12% 153 98 Dr. Dennis Gross Skincare 0.12% 154 166 ReVive 0.12% 155 141 Biosilk 0.12% 156 152 Milani 0.12% 157 147 Vichy Laboratories 0.11% 158 162 Avene 0.11% 159 292 Napoleon Perdis 0.11% 160 150 Mizani 0.11% 161 163 Biotherm 0.11% 162 210 Pixi 0.11% 163 157 Got2b 0.11% 164 149 DHC 0.11% 165 161 Head And Shoulders 0.11% 166 171 Kate Somerville 0.11% 167 172 Caudalie 0.11% 168 159 Scunci 0.10% 169 148 Ojon 0.10% 170 164 Nioxin 0.10% 171 342 Zenmed 0.10% 172 209 Paula's Choice 0.10% 173 178 Sisley 0.10% 174 107 Organix 0.10% 175 262 REN Clean Bio Active Skincare 0.10% 176 218 Dr. Denese 0.10% 177 234 Becca 0.10% 178 136 Boscia 0.10% 179 347 Citre Shine 0.10% 180 523 Zeno 0.10% 181 182 Soap & Glory 0.10% 182 905 Yankee Candle Company 0.10% 183 167 PHYTO 0.10% 184 202 Jane Iredale 0.10% 185 263 Ardell 0.10% 186 175 Vidal Sassoon 0.09% 187 142 Alterna 0.09% 188 154 Alba 0.09% 189 189 Jane 0.09% 190 168 Clearasil 0.09% 191 192 Rene Furterer 0.09% 192 204 Cle De Peau 0.09% 193 184 Dr. Hauschka 0.09% 194 197 Flirt! 0.09% 195 132 Remington 0.09% 196 181 Vincent Longo 0.09% 197 87 DDF 0.09% 198 193 Secret 0.09% 199 219 Anastasia 0.09% 200 207 NovaLash 0.09% 201 199 Graham Webb 0.09% 202 158 By Terry 0.08% 203 249 Sally Hershberger 0.08% 204 128 Keri 0.08% 205 200 Fresh 0.08% 206 233 Trish McEvoy 0.08% 207 203 Kiss My Face 0.08% 208 231 Davines 0.08% 209 869 RevitaLash MD 0.08% 210 299 Merlot Skin Care 0.08% 211 208 DERMAdoctor 0.08% 212 641 Mitchum 0.08% 213 190 CosMedix 0.08% 214 229 Matrix 0.08% 215 228 Cover FX 0.08% 216 186 Blistex 0.08% 217 198 Tweezerman 0.08% 218 238 Rodan + Fields 0.08% 219 205 C. Booth 0.07% 220 575 Philip B. 0.07% 221 1789 TowelDry 0.07% 222 216 Venus 0.07% 223 253 Nair 0.07% 224 206 Exuviance 0.07% 225 232 Beauty Society 0.07% 226 212 Stiefel Laboratories 0.07% 227 211 Soft Sheen Carson 0.07% 228 187 LaRocca 0.07% 229 361 Terressentials 0.07% 230 185 CND 0.07% 231 254 Kinerase 0.07% 232 248 Borba 0.07% 233 242 Aubrey Organics 0.07% 234 671 Aquolina 0.07% 235 180 Eminence 0.07% 236 153 Slatkin & Co. 0.07% 237 243 DermaBlend 0.07% 238 196 GloMinerals 0.07% 239 217 Good Skin 0.07% 240 227 Bioelements 0.06% 241 215 SkinMedica 0.06% 242 183 Borghese 0.06% 243 213 Elemis 0.06% 244 222 Supersmile 0.06% 245 269 N.V. Perricone M.D. Cosmeceuticals 0.06% 246 247 100% Pure 0.06% 247 396 Scott Barnes 0.06% 248 225 Samy 0.06% 249 261 Prestige 0.06% 250 255 Marc Anthony 0.06% 251 475 Burberry 0.06% 252 373 Carmex 0.06% 253 294 Fusion Beauty 0.06% 254 370 Bremenn Research Labs 0.06% 255 201 Crabtree & Evelyn 0.06% 256 590 FHI Heat 0.06% 257 540 Oscar Blandi 0.06% 258 221 H2O+ 0.06% 259 230 KMS 0.06% 260 260 Hot Tools 0.06% 261 331 Hawaiian Tropic 0.05% 262 246 StriVectin 0.05% 263 177 CARGO 0.05% 264 244 Le Couvent Des Minimes 0.05% 265 306 Lancaster 0.05% 266 214 Liz Earle 0.05% 267 305 Jemma Kidd Make Up School 0.05% 268 250 Grassroots Research Labs 0.05% 269 296 Infusium 0.05% 270 256 Principal Secret 0.05% 271 220 Jo Malone 0.05% 272 289 Rembrandt 0.05% 273 170 AHAVA 0.05% 274 282 BaByliss 0.05% 275 257 Blinc 0.05% 276 934 New York Color 0.05% 277 179 Zoya 0.05% 278 226 American Beauty 0.05% 279 277 Lubriderm 0.05% 280 371 Juicy Couture 0.05% 281 176 CellCeuticals 0.05% 282 388 Orly 0.05% 283 327 Tom's Of Maine 0.05% 284 240 Models Prefer 0.05% 285 251 Givenchy 0.05% 286 293 Weleda 0.05% 287 336 Curel 0.05% 288 267 Basis 0.05% 289 274 NeoCutis 0.05% 290 272 Darphin 0.05% 291 259 Johnson's 0.05% 292 266 Chapstick 0.05% 293 319 Umberto 0.05% 294 304 Pur Minerals 0.05% 295 335 Jan Marini Skin Research 0.05% 296 295 YonKa 0.05% 297 111 Sexy Hair 0.05% 298 279 Skin Doctors 0.05% 299 320 Colorescience Pro 0.05% 300 321 Design Essentials 0.05% © 2007–2010 Total Beauty Media, Inc.
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