a division of emc outdoor

Event Promotional

PMA Fresh Summit Convention & Expo 2019 Anaheim Convention Center, CA Oct. 17 - 19

Convention: Thursday –Saturday Expo: Friday- Saturday City-wide Event Promotional Opportunities Extend your efforts with a promotional or sampling opportunity outside the Convention Center!

PMA has designated EMC Outdoor & Events as the Fresh Summit Official Advertising Partner offering promotional advertising and experiential advertising opportunities to Fresh Summit Convention & Expo exhibiting companies and attendees.

EMC Events is highly experienced creating and executing advertising & engagement activations to reach B2B decision makers designed to:

• build front of mind awareness from the moment attendees arrive • sustain the message throughout the event and citywide 24/7 • create a distinctive share of voice • encourage booth traffic for valuable face time

➢ Promotional items/sampling is exclusive to exhibitors only

➢ Payments received to EMC/PMA by 7/31/19 will count towards priority points for Fresh Summit 2020 booth assignments. Anaheim

Taxi TV

Taxi Tops are not available in Anaheim. Instead, Taxi Television is the best way to receive local news, sports, weather, and restaurant and nightlife information while in Anaheim. Exhibitors have the opportunity to run a :15 or :30 sec spot with companion banner ad in a network of 400 cabs that are geo-targeted to play in cabs in the vicinity of the Convention Center, airport and show hotels:

Fresh Summit Rates

:15 seconds: $8,500 :30 seconds: $10,000 DOMINATION PACKAGE includes: Super ad, two ads in the program loop, and an ad on the payment screen for the final impression. Branded Advertising Vehicles

Branded vehicle campaigns are ideal for driving your message to an audience at specific times and locations throughout the day via customized routing and scheduling. Perfect delivery for your message and concept when stationary ads are not enough!

Campaign Planning is designed to: • Target the key routes to/from the Convention Center, Airports and Hotel Destinations • Reach participating evening venues and off site attractions • Each concept can be customized for maximum reach and exposure • Rates are based on minimum activation, can be extended/increased based on desired reach Branded Advertising Vehicles

3-Panel Pedicabs A fleet of pedicabs provides excellent exposure. Chartered to circulate in and around Hotels and the Anaheim Convention Center area, your brand will seen and attendees will be offered complimentary rides. Pedicabs operate on customized routes, and can provide complimentary transportation for staff, VIPs, or event attendees. The pedicabs are able to travel the streets and sidewalks. Non-perishable product sampling is included in the overall cost. Sampling item to be provided by client. NOTE: promotional items/sampling is exclusive to exhibitors only

Fresh Summit Rates Branding + Free Rides for 3 consecutive days, 8 consecutive hours per day 5 PEDICABS: $22,000 10 PEDICABS: $41,500 Rates include production of wrap. Perishable product sampling can be quoted by request. 20 Pedicabs in market, up to 4 packages if all units are available.

Contact Robyn Florio, Advertising Manager 302-607-2152 / [email protected] Branded Advertising Vehicles

Mobile Billboards

Mobile billboards are a perfect medium for target marketing. They can be driven directly to your audience wherever they are, even in hard to reach locations, thus a powerful tool for targeting event attendees on the move during their stay. These dedicated advertising vehicles can drive your message right up to specifically targeted locations like the convention center, hotels, and popular tourist attractions. Their mobility allows them to follow crowds of attendees as they move around town over the course of the day.

Fresh Summit Rates

1 Printed Mobile Billboard is $8,000 for 3 days/8 consecutive hours daily Rate includes production for 3 panels, Customized Routing, and Scheduling 14 vehicles available

Contact Robyn Florio, Advertising Sales Manager 302-607-2152 / [email protected] Branded Advertising Vehicles

Digital Mobile Billboard

Exclusive to 1 advertiser, these moving vehicles offer full motion or static content with or without audio on day-light readable screens. When these vehicles are used at night, the images are vivid and stand-out in a busy cityscape. Vehicles can be equipped to broadcast a live feed or to display images taken on-site, at an event, and uploaded to the vehicle. The screens can be used together, or as separate sections, allowing for greater content flexibility. Exhibitor to provide finished digital ad.

Fresh Summit Rates

1 Digital Mobile Billboard is $10,000 for a 3 day display, 8 consecutive hours. Rate includes Customized Routing, and Scheduling

3 vehicles available

Contact Robyn Florio, Advertising Sales Manager 302-607-2152 / [email protected] Branded Advertising Vehicles

Wrapped Ubers & Lyfts

These eye-catching, moving displays are great for targeting specific events as well as a general market audience with head-turning results.

Note: All drivers can be tracked via GPS. A route report can be provided to the client after the campaign. The Uber/Lyft drivers will stage outside the event, however we cannot control who they pick up. That is controlled by their Uber/Lyft applications. They will be required to return to the event site when they are done with a fare. Unfortunately, if a pedestrian is walking by the event and calls for an Uber, there is no way to control the service. Uber/Lyfts staged at the event will ring immediately when someone attending conference calls for one. The applications are based on how close they are to each other (driver and user) so attendees are sure to get plenty of rides from the target location to a destination in the city limits!

Fresh Summit Rates $27,000 for a package of 5 wrapped cars stationed at the target location for 3 days/8 consecutive hours daily. Drivers accept Uber/Lyft fares, but must return to the target location after drop off. Driver can also act as brand ambassadors to provide key points and colleterial.

EMC will provide Program Manuals inclusive of customized routing, scheduling, program implementation details, program objectives and staff training materials. Engagement Teams

Teams of Brand Ambassadors engage attendees, drive traffic to the booth, and distribute samples or promotional materials. EMC provides customized program manuals inclusive of on-site campaign management, routing, scheduling, staff training, and insurance. NOTE: promotional items/sampling is exclusive to exhibitors only

Campaign Planning is designed to: • Target the key routes to/from the Convention Center • Reach participating hotels, evening venues and off site attractions • Distribute samples/items along key walking routes to/from the Convention Center • Engage with attendees in fun and unique ways to create memorable brand experiences • Each concept can be customized for maximum reach and exposure • Planning Rates are based on minimum activation, can be extended/increased based on desired reach Engagement Teams

Perishable Item Sampling Trikes

Sampling Trikes with coolers offer a lot of real estate for your branding. This program is a stand out with its unique look and sampling capabilities. These will be stationed in key areas leading to/from the convention center, bringing your message closer to Fresh Summit attendees. The Brand Ambassadors can act as food handlers and brand ambassadors, delivering key talking points. Samples, Promotional item(s,) and Brand Attire to be provided by Client. NOTE: promotional items/sampling is exclusive to exhibitors only Fresh Summit Rates

1 Field Manager withTreat Trikes & Brand Ambassadors with Perishable or Non-perishable product sampling in 2 day/2 trikes for 6 consecutive hours: $27,200 2 day/3 trikes for 6 consecutive hours: $45,200 EMC will provide Program Manuals inclusive of customized routing, scheduling, program implementation details, program objectives and staff training materials. Contact Robyn Florio, Advertising Sales Manager 302-607-2152 / [email protected] Engagement Teams

Billboard Brand Ambassadors

Billboards are worn by a Brand Ambassador capable of handing out promotional items. The backpacks have front and back posters with backlit LED lighting for nighttime viewing. These will be stationed in key areas leading to/from the convention center, bringing your message closer to Fresh Summit attendees. The Brand Ambassadors can act as food handlers and brand ambassadors, delivering key talking points. Samples, Promotional item(s), and Brand Attire to be provided by Client. Posters are printed with full color graphics and sized: Front Poster 22.75” W x 23.50” H Back Poster 22.75” W x 55” H NOTE: promotional items/sampling is exclusive to exhibitors only Fresh Summit Rates 1 Field Manager/4 Member Billboard Street Team for 7.5 consecutive hours daily. (2) Days $20,500 (3) Days $23,500

EMC will provide Program Manuals inclusive of customized routing, scheduling, program implementation details, program objectives and staff training materials. Contact Robyn Florio, Advertising Sales Manager 302-607-2152 / [email protected] Engagement Teams

Segways This opportunity creates truly head-turning appeal and penetrates hard to reach areas that allow for street-level interactions. These will be stationed in key areas leading to/from the convention center, bringing your message closer to Fresh Summit attendees. Each Segway contains a 6’ H x 4’ W Branded Shield with branded wheel covers. The Brand Ambassadors can act as food handlers and brand ambassadors, delivering key talking points. Samples, Promotional item(s), and Brand Attire to be provided by Client. NOTE: promotional items/sampling is exclusive to exhibitors only

Fresh Summit Rates 4 member Segway Team including 1 event managers for 6 consecutive hours daily excluding non-perishable product sampling (2) days: $16,000 (3) days: $20,800 Max 12 units in market, 3 packages available. EMC will provide Program Manuals inclusive of customized routing, scheduling, program implementation details, program objectives and staff training materials. Contact Robyn Florio, Advertising Sales Manager 302-607-2152 / [email protected] Branding Solutions | Outdoor & Indoor

Interactive: Wrapped Vending Machine

Exhibiting companies can take advantage of a fully branded Vending machine as your next new trade show advertising opportunity. Dispense almost any product, including snacks, beverages, promotional premiums and more to attendees! A Token, Badge Scanning, a Tweet or “Like” to social media from the attendee triggers the gift to dispense. A Brand Ambassador will be on-site for load-in/load-out, filling the machine and assisting attendees/delivering brand talking points. Branding Features include: • Wrap of Machine • Touch-Screen Monitor: Allows for custom messaging, digital content on 15” monitors • Actually collects true social media data, in real time—it’s 100% ROI.

Fresh Summit Rates

$21,000 per machine excluding Promotional Items Additional Costs may include: Badge Scanner, Facility charges, Drayage & Handling, and operational costs within the facility (electrical/internet connectivity AND Shipping Costs to/from event location-dependent.

Contact Robyn Florio, Advertising Sales Manager 302-607-2152 / [email protected] For more information Contact: Robyn Florio Advertising Sales Manager 302-607-2152 [email protected]