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2008-2009 APC Annual Report

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2008-2009 APC Annual Report 2008/09 ANNUAL REPORT Covering the period 1 October 2008 to 30 September 2009 HONOUR ROLL Paralympic Medal Recipients 2001 Marie Little 2002 Ron Finneran 2004 Adrienne Smith 2005 Nick Dean 2008 Scott Goodman Australian Paralympian of the Year 1994 Louise Sauvage 1995 Priya Cooper 1996 Louise Sauvage 1997 Louise Sauvage 1998 Louise Sauvage 2000 Siobhan Paton 2002 Michael Milton 2004 Tim Sullivan 2008 Matthew Cowdrey 2009 INTERNATIONAL PARALYMPIC COMMITTEE PARALYMPIC AWARDS Matthew Cowdrey – Best Male Athlete Australian Men’s Wheelchair Basketball Team – Best Team Performance ABC Television – Broadcast Media Toby Kane CONTENTS President’s Report 02 CEO’s Report 04 The APC 06 Message from the Australian 08 Sports Commission Finance and Corporate Services 09 Marketing and Communications 12 - Communications - Media - Website - Sponsorship - Fundraising - Knowledge Services - Paralympic Education Program Sport Operations and Development 18 - High Performance - Classification - Oceania Paralympic Championships - Toyota Paralympic Talent Search Program - Athletics / Wheelchair Basketball - Boccia / Cycling - Equestrian / Football (7-a-side) - Goalball / Powerlifting - Rowing / Wheelchair Rugby - Sailing / Shooting - Swimming - Table Tennis / Wheelchair Tennis - Winter Sponsors and Supporters 33 presIDent’S report Following the very Events such as the Oceania Paralympic successful 2008 Beijing Championships and the Paralympic Youth Paralympic Games, Games in Melbourne in October 2009 are the APC has put the part of a strategy to develop and promote spotlight on its internal Paralympic sport throughout the country. operations, reviewing The strategy incorporates connecting all aspects of its with existing able-bodied and disability performance. sport events or creating new events where appropriate. It coincides with the developing As a result, the APC has updated its capacity of the APC and its partners to structure and refreshed its focus, including conduct successful events and to benefit its involvement in the sport development from them. pathway. Many individuals and organisations have By taking advantage of the opportunity to contributed to the success of the APC in renew and rebuild in the post-Games year, the past year. the APC has confirmed its relevance and competitiveness within a rapidly maturing I record my thanks and appreciation to the Paralympic sport environment. APC’s dedicated and experienced honorary Board of Directors. I acknowledge the A highlight of the year was the adoption outgoing Directors Ken Brown, Tanya Cox of a new corporate structure. With the and Louise Sauvage and thank them for their unanimous support of its members, the APC work on behalf of the APC during their tenure. has shifted from an incorporated association to a company limited by guarantee. The Board Thanks also to CEO Miles Murphy and his is confident that this structural change has team of professionals within the APC staff for positioned the organisation for future growth, their commitment and willingness to embrace while retaining its aims and objectives. the challenges of the future. In addition, we have significantly A key relationship for the APC is that with strengthened our focus on the best possible the Australian Government. In particular, I delivery of sport programs, through our wish to record my thanks and appreciation mainstream partners and in the programs we to the Minister for Sport, Kate Ellis, for her currently manage ourselves. We have sought enthusiasm for Paralympic sport and her to maximise the allocation of resources to support for our activities and programs. this core element of our business, while The support of Bill Shorten, Parliamentary ensuring that those resources are effectively Secretary for Disabilities and Children’s used. Services, has also been much appreciated. On the events front, the second Oceania Our relationship with the Australian Sports Paralympic Championships in Darwin were Commission has never been better. My thanks an unqualified success. The Championships go to the ASC CEO Matt Miller and all his are now an established part of the Arafura staff, including AIS Director Peter Fricker Games, held every two years in the northern and his team. The presence of a large team capital. This year we attracted participants of AIS sports science specialists, testing and from 32 nations. analysing wheelchair basketballers during a recent camp in Canberra, was a sign of 2 Jayme Paris how the relationship is producing tangible outcomes for our athletes. The APC has been progressing its goals in a wider environment in Australia that has not been without its challenges. It is gratifying that the key APC sponsors have come back on board since Beijing. Their contribution is important, both financially and in helping the APC to connect with all sectors of the Australian community. More than ever, it is incumbent on organisations such as the APC to ensure that elite sport is relevant across the community and to deliver value to all its stakeholders, from the athletes and their families through to Government and corporate supporters. I believe that value is there for all to see. International sport revolves around a ceaseless drive to be better. The APC is as committed to the same pursuit of excellence and ever-improving performance as our fantastic Paralympic athletes. Since Beijing, we have been focussed on delivering the best possible teams for the Vancouver and London Games and the numerous championships in between. Based on performances to date, the Australian Team for the 2010 Paralympic Winter Games in Vancouver may be the largest Winter Team ever selected to represent Australia. One thing is certain – the Australians will be as fiercely competitive as ever! I wish our Winter Team all the best and look forward to seeing them in action in a few short months. Greg Hartung President 3 CEO’S report With the Beijing Under this new structure, the APC will Paralympic Games continue our highly focused approach to consigned to the record Paralympic sport and the delivery of its books, and Vancouver programs and development pathways. 2010 and London 2012 now very firmly in We have also undertaken sports reviews our sights, the APC is with each of the national sporting federations under no illusions as which deliver the Paralympic programs to the challenges ahead to ensure Australia’s and we will continue to closely consult and continued success on the Paralympic stage. engage with them to ensure the programs are consistently of the highest quality. I As Paralympic sport becomes ever more take this opportunity to acknowledge each competitive, the challenges for us as an national sporting federation for their ongoing organisation to remain among the world’s commitment. best have never been greater. But the APC is fully prepared to meet each challenge and In addition to our sport program reviews, continues to strive to provide the highest the APC worked with the Australian level of service to its athletes, coaches, Olympic Committee (AOC) to develop a High partners, sponsors, member organisations Performance Plan for Olympic and Paralympic and other stakeholders. sport which identifies the programs and funding required to enable Australia’s In our pursuit to deliver such service more continued success at Games level. The Plan effectively, the APC recognised the need to was presented to the Australian Government review its operations, and where appropriate, in March. implement changes that will ultimately provide Australia’s Paralympic athletes the The APC enjoys a close working relationship best possible chance for success at the with the Australian Federal Government highest level. through the Australian Sports Commission. Its support, including through the Australian The review conducted during the past year Institute of Sport, is invaluable and deserving culminated with the development of a new of our thanks. Moving towards Vancouver and Corporate Strategy (2009-2013), which London, we look forward to developing our included a new business plan, a new corporate relationship further – particularly in creating structure and updated operating plans for greater program alignment with the ASC and the APC’s four key functional areas - Sport also the academies and institutes of sport in Operations and Development, Marketing each state and territory. and Communications, Finance and Corporate Services, and Executive Services. Each Commercially, the APC was delighted division now has clear objectives and concise that even in the difficult global financial directions for the path towards achieving climate, major partners Telstra and Toyota them. signalled their intention to remain with us on the journey to Vancouver and London. The past year also saw the APC move its legal Telstra has already re-signed until after the framework from being an Association to a London Games in 2012, while the terms of Company Limited by Guarantee. This has not the new agreement with Toyota are being changed the objectives or the outputs that finalised. Both have been outstanding long- the APC works towards, but simply provides a time supporters of the APC, and help form more robust legal framework governed by the the group of valued sponsors, corporate Corporations Act. supporters and individual donors whose contributions and loyalty to our organisation are appreciated immeasurably. 4 Evan O’Hanlon The APC remains committed to the promotion of Australian Paralympic sport, its athletes, sponsors and supporters. Since Beijing, we have placed
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