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2019 Media Kit

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2019 Media Kit 2019 MEDIA KIT www.heraldstaronline.com 401 Herald Square, Steubenville, OH 43952 740-283-4711 www.weirtondailytimes.com 2019 HERALD STAR & DAILY TIMES MEDIA KIT Our Mission The Herald Star & Daily Times have built a large, local audience serving Jefferson County, Ohio, and Hancock County, West Virginia, and surrounding counties - more than 24,902 readers every day in print and online. Our daily print audience is 22,347 readers and our average daily online audience is 2,555. Our mission is to match our audience with your customers through an individualized marketing strategy using our print and online products. Our Philosophy Our advertising consultants are taught to listen fi rst. We want to hear about your business, your customers and your goals. Then, we’ll provide the consultation, creative services and targeted audience you need. Our Pledge We pledge diversity. We offer a very diverse product portfolio. From online advertising options, to display ads, to inserts and front page ad-a-notes, we can customize an effective campaign just for you. Contact Us www.heraldstaronline.com 401 Herald Square, Steubenville, Ohio 43952 740.283.4711 www.weirtondailytimes.com Source: AAM Quarterly Data Report, Q3 2017 RATES EFFECTIVE JANUARY 1, 2018 2 2019 HERALD STAR & DAILY TIMES MEDIA KIT With more than 23,656 readers every day Our audience gives you a large target to reach. Print Digital Audience Newspaper digital content is over 50% more likely to Audience be re-tweeted than all other local media, including local television and radio and cable television. SOURCE: News Media Alliance November 2015 91,027 22,347 58% of college graduates and 61% of those with Monthly Unique Users advanced degrees read the print newspaper Daily Readers during the week. SOURCE: News Media Alliance November 2015 270,042 Monthly User Sessions 26,701 Sunday Readers Nearly six in 10 (56%) adults with households incomes 932,293 of $100,000 or more read the print newspaper during the week. Monthly Pageviews SOURCE: News Media Alliance November 2015 SOURCE: AAM Quarterly Data Report, Q4 2018 SOURCE: Google Analytics Jan. 1, 2018 through Dec. 31, 2018 3 2019 HERALD STAR & DAILY TIMES MEDIA KIT Print Advertising Sample Ad Sizes & Pricing Double Truck Full Page 3/4 Page 1/2 Page V 1/2 Page H 1/4 Page V 13 Col X 21 In 6 Col X 21 In 6 Col X 15.75 In 3 Col X 21 In 6 Col X 10.5 In 3 Col X 10.5 In Daily + Sunday Daily + Sunday Daily + Sunday Daily + Sunday Daily + Sunday Daily + Sunday $2,981.16 $1,394.82 $1,030.50 $730.80 $730.80 $374.85 CAPS Advertising Rates Ad Size Per Column Inch Rate Double Truck $10.92 Full Page $11.07 3/4 Page $11.45 Half Page $11.60 1/4 Page $11.90 1/4 Page H 1/8 Page V 1/8 Page H 1/12 Page 1/8 Page $12.25 6 Col X 5.25 In 3 Col X 5 In 6 Col X 2.5 In 2 Col X 5 In Daily + Sunday Daily + Sunday Daily + Sunday Daily + Sunday 1/12 Page $13.00 $374.85 $183.75 $183.75 $130.00 Mechanicals: 1 Col = 1.583 inches • 2 Col = 3.266 inches • 3 Col = 4.949 inches • 4 Col = 6.632 inches • 5 Col = 8.315 inches • 6 Col = 10 inches Rates apply only to the CAPS modular ad sizes shown. Non-modular advertising is available on a per column inch basis starting at the open rate of $46.00 pci. Frequency discounts cannot be applied to non- modular advertising. CAPS Color Rates Ad Size Per Ad Rate Ad Size Per Ad Rate Double Truck $136.50 1/4 Page $15.75 Full Page $63.00 1/8 Page $7.50 3/4 Page $45.00 1/12 Page $5.00 Half Page $31.50 4 2019 HERALD STAR & DAILY TIMES MEDIA KIT CAPS Advertising Packages $ Consecutive Week Frequency Discounts Rate Calculator Packages $ Commitment 1-Run Discount Frequency Discount Base Rate 1 Weeks 0% 1x Week 0% Consecutive Week Discount % $ - 4 Weeks 15% 2x Week 40% Adjusted Ad Price $ 8 Weeks 25% 3x Week 50% Frequency Discount % $ - 13 Weeks 35% 4x Week 60% Weekly Cost $ 7x Week 75% Signed advertising recap required. Consecutive week packages require that at least one ad be published Frequency discounts only apply to Use the above rate calculator to help every week in consecutive weeks for duplicate ads published within seven plan your advertising program. the number of weeks contracted. days of the original ad’s publication. Build your brand with Brand Builders Our Brand Builders advertising program is designed to create name awareness for your business at a substantial discount. Keep your business in the minds of readers by using frequency. Your message will be seen repeatedly by selecting any of our new packages listed below. 2 col. x 2” or Per Month Annual 1 col. x 4” (4 Weeks) Investment 3 per week $342.48 $4,469.76 5 per week $567.20 $6,806.40 7 per week $749.28 $8,991.36 2 col. x 3” or Per Month Annual 1 col. x 6” (4 Weeks) Investment 3 per week $528.48 $6,341.76 5 per week $825.60 $9,907.20 7 per week $1,063.44 $12,761.28 5 2019 HERALD STAR & DAILY TIMES MEDIA KIT Market Complete Daily Preprints Maximizing Distribution and Reach Market Complete is a new marketing approach that allows our clients to create a daily distribution program that best suits their sales plan and maximizes their reach in the market(s) they believe best suit their needs. Market Complete offers a one buy approach that includes the distribution of all of our newspapers in a specific market. Market Complete includes the daily distribution of: • Herald Star • Weirton Daily Times • The Intelligencer • Wheeling News-Register Full Run • The Times Leader Quantity • Wetzel Chronicle 38,767 • Tyler Star News Market Complete Daily Pricing Zones Non 13 Times 26 Times 52+ Times Ordered Contract Per Year Per Year Per Year Zone A $50.00 $48.00 $46.00 $44.00 Zone B $50.00 $48.00 $46.00 $44.00 Zone C $50.00 $48.00 $46.00 $44.00 Zone D $50.00 $48.00 $46.00 $44.00 Zone E $50.00 $48.00 $46.00 $44.00 Zone F $50.00 $48.00 $46.00 $44.00 Zone G $47.00 $45.00 $44.00 $41.00 Zone H $47.00 $45.00 $44.00 $41.00 Zone I $45.00 $43.00 $42.00 $39.00 Purchase two zones deduct $1.00 from CPM. Purchase Three zones deduct $1.50 from CPM. A surcharge of $4.00 cpm will be added to inserts exceeding 48 pages. Zone breakdown available on request. 6 2019 HERALD STAR & DAILY TIMES MEDIA KIT Newspaper Media: The Results are Real. Newspaper advertising drives action. SEVEN IN TEN CONSUMERS $ cite Sunday or weekday newspaper edition as their main coupon source. NEARLY EIGHT IN TEN ADULTS have taken action in the past 30 days SOURCE: from a newspaper ad, including half News Media Alliance who made a purchase. October 2016 Packaging Tips Sunday Preprints Preprint Program Rates Improperly packed inserts can Commitment Non 13 Per 26 Per 52 Per cause misses or multiples. We offer Level Tab Pages Contract Year Year Year these important guidelines: 2 Page $66.50 $55.75 $51.50 $44.25 • Stack inserts on non-returnable 4-way wooden pallets designed 4 Page $66.75 $56.00 $51.75 $44.50 for use with forklift trucks. 8 Page $67.00 $56.25 $52.00 $44.75 • Standard Pallet should be 40 x 48 inches with two runners 4 inches 12 Page $67.25 $56.50 $52.25 $45.00 off the floor. 16 Page $67.50 $56.75 $52.50 $45.25 • Add a protective cover to the bottom of pallet to protect inserts 20 Page $67.75 $57.00 $52.75 $45.50 from green lumber and another 24 Page $68.00 $57.25 $53.00 $45.75 on top to protect from the weather. 28 Page $68.25 $57.50 $53.25 $46.00 • Do not double stack pallets. 32 Page $68.50 $57.75 $53.50 $46.25 • Skids must be tagged with insert name, date of insertion, and 36 Page $68.75 $58.00 $53.75 $46.50 quantity. 40 Page $69.00 $58.25 $54.00 $46.75 • Small quantities can be delivered in boxes identified on the outside with insert name and quantity in Preprint reservations should be made 14 days in advance of the distribution date. each box. Signed agreements are required for contract rates. Contracted preprints qualify toward fulfillment of the advertiser’s annual ROP bulk space contract. Delivery Address Steubenville/Weirton Newspapers 240-20th Street Sunday Only Combo 11,609 Wheeling, WV 26003 Delivery Hours Inserts must be full run for Sunday and Thanksgiving Day. Monday - Friday 7 a.m. - 3 p.m. No deliveries on Saturday or Sunday 7 2019 HERALD STAR & DAILY TIMES MEDIA KIT Classified Advertising Rates ANNUAL VOLUME RATES Inches Per Week Daily + Sunday 300 $19.13 800 $18.98 1,600 $18.51 2,500 $18.14 4,100 $17.75 Showcase of Homes 6,500 $14.99 10,000 $12.32 2019 Schedule Open Rate $46.00 pci Publish Date Deadline Date Special Advertising Opportunities Thur. Jan.31 Mon. Jan. 14 Thur. Feb. 28 Mon. Feb. 11 Deals For Dealers Ohio Valley This Week Thur.
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