2019 Media Kit

2019 MEDIA KIT

www.heraldstaronline.com 401 Herald Square, Steubenville, OH 43952 740-283-4711 www.weirtondailytimes.com 2019 HERALD STAR & DAILY TIMES MEDIA KIT

Our Mission The Herald Star & Daily Times have built a large, local audience serving Jefferson County, Ohio, and Hancock County, West Virginia, and surrounding counties - more than 24,902 readers every day in print and online. Our daily print audience is 22,347 readers and our average daily online audience is 2,555. Our mission is to match our audience with your customers through an individualized marketing strategy using our print and online products.

Our Philosophy Our advertising consultants are taught to listen ﬁ rst. We want to hear about your business, your customers and your goals. Then, we’ll provide the consultation, creative services and targeted audience you need.

Our Pledge We pledge diversity. We offer a very diverse product portfolio. From online advertising options, to display ads, to inserts and front page ad-a-notes, we can customize an effective campaign just for you.

Source: AAM Quarterly Data Report, Q3 2017 RATES EFFECTIVE JANUARY 1, 2018 2 2019 HERALD STAR & DAILY TIMES MEDIA KIT

With more than 23,656 readers every day Our audience gives you a large target to reach. Print Digital Audience Newspaper digital content is over 50% more likely to Audience be re-tweeted than all other local media, including local television and radio and cable television. SOURCE: News Media Alliance November 2015 91,027

22,347 58% of college graduates and 61% of those with Monthly Unique Users advanced degrees read the print newspaper Daily Readers during the week. SOURCE: News Media Alliance November 2015 270,042 Monthly User Sessions 26,701 Sunday Readers Nearly six in 10 (56%) adults with households incomes 932,293 of $100,000 or more read the print newspaper during the week. Monthly Pageviews SOURCE: News Media Alliance November 2015

SOURCE: AAM Quarterly Data Report, Q4 2018 SOURCE: Google Analytics Jan. 1, 2018 through Dec. 31, 2018 3 2019 HERALD STAR & DAILY TIMES MEDIA KIT Print Advertising Sample Ad Sizes & Pricing

Double Truck Full Page 3/4 Page 1/2 Page V 1/2 Page H 1/4 Page V 13 Col X 21 In 6 Col X 21 In 6 Col X 15.75 In 3 Col X 21 In 6 Col X 10.5 In 3 Col X 10.5 In Daily + Sunday Daily + Sunday Daily + Sunday Daily + Sunday Daily + Sunday Daily + Sunday $2,981.16 $1,394.82 $1,030.50 $730.80 $730.80 $374.85 CAPS Advertising Rates Ad Size Per Column Inch Rate Double Truck $10.92 Full Page $11.07 3/4 Page $11.45 Half Page $11.60 1/4 Page $11.90 1/4 Page H 1/8 Page V 1/8 Page H 1/12 Page 1/8 Page $12.25 6 Col X 5.25 In 3 Col X 5 In 6 Col X 2.5 In 2 Col X 5 In Daily + Sunday Daily + Sunday Daily + Sunday Daily + Sunday 1/12 Page $13.00 $374.85 $183.75 $183.75 $130.00 Mechanicals: 1 Col = 1.583 inches • 2 Col = 3.266 inches • 3 Col = 4.949 inches • 4 Col = 6.632 inches • 5 Col = 8.315 inches • 6 Col = 10 inches Rates apply only to the CAPS modular ad sizes shown. Non-modular advertising is available on a per column inch basis starting at the open rate of $46.00 pci. Frequency discounts cannot be applied to non- modular advertising. CAPS Color Rates Ad Size Per Ad Rate Ad Size Per Ad Rate Double Truck $136.50 1/4 Page $15.75 Full Page $63.00 1/8 Page $7.50 3/4 Page $45.00 1/12 Page $5.00 Half Page $31.50

4 2019 HERALD STAR & DAILY TIMES MEDIA KIT

CAPS Advertising Packages $ Consecutive Week Frequency Discounts Rate Calculator Packages $ Commitment 1-Run Discount Frequency Discount Base Rate 1 Weeks 0% 1x Week 0% Consecutive Week Discount % $ - 4 Weeks 15% 2x Week 40% Adjusted Ad Price $ 8 Weeks 25% 3x Week 50% Frequency Discount % $ - 13 Weeks 35% 4x Week 60% Weekly Cost $ 7x Week 75% Signed advertising recap required. Consecutive week packages require that at least one ad be published Frequency discounts only apply to Use the above rate calculator to help every week in consecutive weeks for duplicate ads published within seven plan your advertising program. the number of weeks contracted. days of the original ad’s publication.

Build your brand with Brand Builders

Our Brand Builders advertising program is designed to create name awareness for your business at a substantial discount. Keep your business in the minds of readers by using frequency. Your message will be seen repeatedly by selecting any of our new packages listed below. 2 col. x 2” or Per Month Annual 1 col. x 4” (4 Weeks) Investment 3 per week $342.48 $4,469.76

5 per week $567.20 $6,806.40

7 per week $749.28 $8,991.36

2 col. x 3” or Per Month Annual 1 col. x 6” (4 Weeks) Investment 3 per week $528.48 $6,341.76

5 per week $825.60 $9,907.20

7 per week $1,063.44 $12,761.28

5 2019 HERALD STAR & DAILY TIMES MEDIA KIT Market Complete Daily Preprints Maximizing Distribution and Reach

Market Complete is a new marketing approach that allows our clients to create a daily distribution program that best suits their sales plan and maximizes their reach in the market(s) they believe best suit their needs. Market Complete offers a one buy approach that includes the distribution of all of our newspapers in a specific market.

Market Complete includes the daily distribution of: • Herald Star • Weirton Daily Times • The Intelligencer • Wheeling News-Register Full Run • The Times Leader Quantity • Wetzel Chronicle 38,767 • Tyler Star News Market Complete Daily Pricing Zones Non 13 Times 26 Times 52+ Times Ordered Contract Per Year Per Year Per Year Zone A $50.00 $48.00 $46.00 $44.00 Zone B $50.00 $48.00 $46.00 $44.00 Zone C $50.00 $48.00 $46.00 $44.00 Zone D $50.00 $48.00 $46.00 $44.00 Zone E $50.00 $48.00 $46.00 $44.00 Zone F $50.00 $48.00 $46.00 $44.00 Zone G $47.00 $45.00 $44.00 $41.00 Zone H $47.00 $45.00 $44.00 $41.00 Zone I $45.00 $43.00 $42.00 $39.00 Purchase two zones deduct $1.00 from CPM. Purchase Three zones deduct $1.50 from CPM. A surcharge of $4.00 cpm will be added to inserts exceeding 48 pages. Zone breakdown available on request.

6 2019 HERALD STAR & DAILY TIMES MEDIA KIT

Newspaper Media: The Results are Real. Newspaper advertising drives action.

SEVEN IN TEN CONSUMERS $ cite Sunday or weekday newspaper edition as their main coupon source.

NEARLY EIGHT IN TEN ADULTS have taken action in the past 30 days

SOURCE: from a newspaper ad, including half News Media Alliance who made a purchase. October 2016 Packaging Tips Sunday Preprints Preprint Program Rates Improperly packed inserts can Commitment Non 13 Per 26 Per 52 Per cause misses or multiples. We offer Level Tab Pages Contract Year Year Year these important guidelines: 2 Page $66.50 $55.75 $51.50 $44.25 • Stack inserts on non-returnable 4-way wooden pallets designed 4 Page $66.75 $56.00 $51.75 $44.50 for use with forklift trucks. 8 Page $67.00 $56.25 $52.00 $44.75 • Standard Pallet should be 40 x 48 inches with two runners 4 inches 12 Page $67.25 $56.50 $52.25 $45.00 off the floor. 16 Page $67.50 $56.75 $52.50 $45.25 • Add a protective cover to the bottom of pallet to protect inserts 20 Page $67.75 $57.00 $52.75 $45.50 from green lumber and another 24 Page $68.00 $57.25 $53.00 $45.75 on top to protect from the weather. 28 Page $68.25 $57.50 $53.25 $46.00 • Do not double stack pallets. 32 Page $68.50 $57.75 $53.50 $46.25 • Skids must be tagged with insert name, date of insertion, and 36 Page $68.75 $58.00 $53.75 $46.50 quantity. 40 Page $69.00 $58.25 $54.00 $46.75 • Small quantities can be delivered in boxes identified on the outside with insert name and quantity in Preprint reservations should be made 14 days in advance of the distribution date. each box. Signed agreements are required for contract rates. Contracted preprints qualify toward fulfillment of the advertiser’s annual ROP bulk space contract. Delivery Address Steubenville/Weirton Newspapers 240-20th Street Sunday Only Combo 11,609 Wheeling, WV 26003

Delivery Hours Inserts must be full run for Sunday and Thanksgiving Day. Monday - Friday 7 a.m. - 3 p.m. No deliveries on Saturday or Sunday

7 2019 HERALD STAR & DAILY TIMES MEDIA KIT Classified Advertising Rates ANNUAL VOLUME RATES Inches Per Week Daily + Sunday 300 $19.13 800 $18.98 1,600 $18.51 2,500 $18.14 4,100 $17.75 Showcase of Homes 6,500 $14.99 10,000 $12.32 2019 Schedule Open Rate $46.00 pci Publish Date Deadline Date Special Advertising Opportunities Thur. Jan.31 Mon. Jan. 14 Thur. Feb. 28 Mon. Feb. 11

Deals For Dealers Ohio Valley This Week Thur. March 28 Mon. Mar. 11 Vehicles Only Class $7.90 pci Target 7 Vehicles - 7 Days Line Ad $.55 line (5 line Thur. April 25 Mon. Apr. 8 6 Lines - Photo - Online minimum - $2.75) Low As $42.00 Thur. May 30 Mon. May 13 Additional Lines $.50 Professional Service Directory Ad Size Per Month Thur. June 27 Mon. Jun. 10 Hot Ads 1 column x 1” $100.00 Place Your Non-Recruitment 1 column x 1 1/2” $139.00 Thur. July 25 Mon. Jul. 8 Newspaper Ad Online 1 column x 2” $175.00 1 column x 2 1/2” $205.00 Thur. Aug. 29 Mon. Aug. 12 Stand Out In A Crowd 1 column x 3” $230.00 Realtors Only Larger Ad Sizes Available Thur. Sept. 26 Mon. Sept. 9 Target A Home - 30 Days *Rate Schedule For 30 Days, One 6 Lines - Photo - Online Copy Change Thur. Oct 31 Mon. Oct. 14 Low As $28.00 Additional Lines $.50 Thur. Nov. 28 Mon. Nov. 11 Thur. Dec. 26 Mon. Dec. 9 Deadlines Rates Publication Day Deadline Full Page 4 Col (7 in.) X 9 In $285.00 Monday Friday 11 a.m. Tuesday Friday 5 p.m. Half Page 4 Col (7 in.) X 4.5 In $210.00 Wednesday Monday 5 p.m. Thursday Tuesday 5 p.m. Quarter Page 2 Col (3.5 in.) X 4.5 In $170.00 Friday Wednesday 5 p.m. Saturday Thursday 11 a.m. Sunday Thursday 3 p.m. CLASSIFIED COLUMN WIDTHS Classified 1 Column = 1.163 Inches 5 Column = 6.215 Inches Word Ads 4 p.m. day prior to pub. Saturday 4 p.m. Friday prior to pub. 2 Column = 2.426 Inches 6 Column = 7.478 Inches Sunday 4 p.m. Friday prior to pub. 3 Column = 3.689 Inches 7 Column = 8.741 Inches Monday 4 p.m. Friday prior to pub. 4 Column = 4.952 Inches 8 Column = 10 Inches

8 2019 HERALD STAR & DAILY TIMES MEDIA KIT Digital Advertising Heraldstaronline.com and Weirtondailytimes.com receive around 932,000 page views per month, making it the perfect online platform from which to reach your customers.

Simple pricing allows you to pick the rectangle, skyscraper or leaderboard with a common CPM. Discount occurs with volume.

Ad Size Targeted Run of Site Open

Leaderboard 100K-$12cpm 100K-$11cpm Target-$14cpm Skyscraper 200K-$10cpm 200K-$9cpm ROS-$13cpm Rectangle 300K-$8cpm 300K-$7cpm

Leaderboard 100K-$15cpm 100K-$13cpm Target-$17cpm Skyscraper 200K-$14cpm 200K-$12cpm ROS-$15cpm Rectangle 300K-$12cpm 300K-$11cpm

Ads can be frequency, location on the site, day, time and geo targeted.

Use our numbers to boost your number. 41K 160K 174K Let our websites help drive traffic to your website. We can link ads to your website, News Obituaries Home Page Facebook page, or an ad. Pageviews Pageviews Pageviews SOURCE: Google Analytics Digital Display Ads Length of Agreement Size Rate Number of Impressions

Leaderboard $240 Per Month 30,000 Impressions 12 Months Home Page

Skyscraper $115 Per Month 13,500 Impressions 6 Months Local News

Banner $500 Per Month 25,000 Impressions 3 Months Obituaries

Varies Average Rate Variety of Impression Packages Open $18-$21 cpm to choose from *These are just examples of online packages. There are many other options to pick from.

9 2019 HERALD STAR & DAILY TIMES MEDIA KIT No one reaches our market like we do... AD RATES PER COLUMN INCH Total Market Coverage Brooke Scene Open Rate $10.00 Brooke Scene Non-Profit Rate $8.30 Tabloid publication complete with community news pertaining to only Ohio Valley This Week Brooke County, WV. Circulated each Open Rate $10.00 Thursday. Non-Profit Rate $8.30 Total Distribution 5,500 Total Preprint Circulation 3,000 WEEKLY AND VOLUME Ohio Valley This Week AGREEMENTS Broadsheet publication complete with Available upon request community news pertaining to the Upper Any Two Newspaper Rates Ohio Valley area. Circulated each Sunday. Open Rate $13.00 Total Circulation 14,000 Non-Profit Rate $10.15 Deadlines Brooke Scene Friday at noon Ohio Valley This Week Friday at noon

INSERT RATES Reach 9,716 homes daily and 11,609 Sunday with an insert in the Herald Star and Daily Times, 3,000 homes with the Brooke Scene and 14,000 homes with the Ohio Valley This Week. TAB COLUMN MEASUREMENTS 1 Column = 1.583 Inches 4 Column = 6.632 Inches PREPRINT INSERT RATES 2 Column = 3.266 Inches 5 Column = 8.315 Inches All Others 3 Column = 4.949 Inches 6 Column = 10 Inches Brooke Scene $45.00 CPM Ohio Valley This Week $45.00 CPM

PAGE MEASUREMENTS Preprint frequency agreements available Depth = 10 Inches Width = 10 Inches upon request.

10 2019 HERALD STAR & DAILY TIMES MEDIA KIT ZIP CODES OHIO Steubenville 43952 • Salineville Cadiz 43907 Columbiana Beaver County County Carrollton 44615 Carroll • Chester Empire 43926 County • Wellsville • Newell Hancock 30 Mingo Junction 43938 • Hammondsville County Allegheny Stratton • County Empire • Toronto 43964 Toronto • Washington Pittsburgh • Carrolton Stratton 43961 County 22 Steubenville Robinson Wellsville 43968 Wintersville • Weirton Towne Center Jefferson 18 Harrison Wintersville 43953 • Cadiz County Brooke County Mingo Junction • County • Burgettstown • Follansbee 22 • Wellsburg WEST VIRGINIA Weirton 26062 Washington Chester 26034 70 79 Follansbee 26037 Newell 26050 Wellsburg 26070

Reach more PENNSYLVANIA readers with the 22,347 26,701 Burgettstown 15021 Atlasburg 15004 Herald Star and Florence 15040 Daily Sunday Daily Times Langeloth 15054 Readers Readers Slovan 15078

Total Average Paid Circulation Combo Total Average Paid Circulation Daily 9,716

Total Average Paid Circulation Sunday 11,609

Member of Alliance for Audited Media

Personnel Mailing Address John Hale, Publisher Herald Star and Daily Times Denise Delatore, Advertising Director 401 Herald Square, Steubenville, Ohio 43952 John Hale, Circulation Director 740.283.4711 | 740.282.4261 (fax)

11 2019 HERALD STAR & DAILY TIMES MEDIA KIT No matter who you’re trying to reach... we deliver!

Advertising Denise Delatore, Advertising Director Ext. 317 • [email protected]

Classiﬁ ed Cindy Steineman, Classiﬁ ed Representative Ext. 212 • [email protected]

Inside Sales Cindy Manack, Inside Sales Supervisor Ext. 124 • [email protected]

401 Herald Square, Steubenville, Ohio 43952 www.heraldstaronline.com www.weirtondailytimes.com TO SUBSCRIBE: 740.283.4711