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Covid-19 Media Consumption

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Covid-19 Media Consumption COVID-19 Television Online Video News Media MEDIA Broadcast Sponsorship CONSUMPTION Search Radio 1 October – 8 November Social Outdoor Cinema onecore.ie | +353 1 649 6316 | Executive Live TV viewership for all adults has increased by 6% year-on- Sporting fixtures, Level 5 restrictions and the US election year since Level 5 restrictions were introduced. For adults 15- dominated searches on Google in October and early November. Summary 34, viewership has increased by 9% year-on-year. Earlier than usual Christmas shopping searches are a key trend with retailers; local suppliers have also noticed a surge in Level 5 restrictions have had Sport and News dominated the Top 10 programming in recent searches. an impact on media weeks, with the France vs. Ireland rugby match achieving the highest viewership levels since lockdown. consumption. Latest figures from the JNLR show that time spent listening to radio has increased to 250 mins on an average weekday, up 5% VOD streaming levels increased again, up 30% compared to TV and VOD consumption are on 2019, with overall listenership remaining steady at 81% of previous weeks. ‘All 4’ reported a record month in October, up up year-on-year, reversing 64% year-on-year, due to the popularity of The Great British all adults. declines seen over the summer Bake Off. The return of sport (rugby in particular) significantly months. increased live streaming volumes on Virgin Media Player. The latest data also shows a shift from local stations to the national broadcasters. This is particularly driven by an increase Latest radio listenership While falling short of analyst estimates, Netflix added an in listenership to RTÉ Radio 1, which increased its market share figures give the first insight additional 2.2m global subscribers in Q3, although this is lower by 2% points year-on-year. into listening patterns in 2020. than the record growth in Q1 and Q2 2020. The further closure of cinemas has caused most major movie Taoiseach Micheál Martin said that media is crucial to Ireland’s launches to be put off until the new year. Titles delayed include Overall there has been a democracy at the inaugural meeting of The Future of Media James Bond No Time to Die, Ghostbusters Afterlife and migration to national and news Commission, which will advise the Government on how the Disney’s Ray and the Last Dragon. channels as audiences seek future of news outlets can be assured. information and comment. According to Apple, overall traffic across Ireland’s major cities Spike in social mentions of “Level 5 restrictions” on 5 October has declined by >50% since Level 5 restrictions were COVID-19 conversation is also reached 15k total mentions in 24 hours. introduced, compared to pre-Covid traffic levels. dominating social and search behaviours online. TV Live TV viewership increased by 6% year-on-year since Level 5 restrictions were introduced. For adults 15-34, year-on-year viewership has increased by 9%. Sport and News dominated Top 10 programming in recent weeks. The France vs. Ireland rugby match had the highest viewership since Level 5 restrictions were introduced. Television Live Minutes Viewed per Day All Adults (all adults) 2019 2020 Level 5 restrictions 200 introduced Adults now watch about 2 180 hours 44 minutes of live TV every day. 160 140 Year-on-year viewership 120 has increased by 6% since Level 5 restrictions were 100 introduced, reversing a 80 previous trend of declining 60 viewership year-on-year. 40 This is mainly driven by 20 increased consumption in 0 news and current affairs Week1 Week2 Week3 Week4 Week5 Week6 Week7 Week8 Week9 Week11 Week12 Week13 Week14 Week15 Week16 Week17 Week18 Week19 Week20 Week21 Week22 Week23 Week24 Week25 Week26 Week27 Week28 Week29 Week30 Week31 Week32 Week33 Week34 Week35 Week36 Week37 Week38 Week39 Week40 Week41 Week42 Week43 Week44 Week45 plus new schedules across Week10 all broadcasters. Source: Nielsen - All adults. Nielsen/TAM (Average Daily Live + VOSDAL Minutes per week) Television Live Minutes Viewed per Day Adults 15-34 (adults 15-34) 100 2019 2020 Level 5 Adults 15-34 now watch restrictions 90 73 minutes of live TV every introduced day. 80 70 Year-on-year viewership 60 has increased by 9% since Level 5 restrictions were 50 introduced. 40 30 Similar to all adults, this is 20 mainly driven by increased consumption of news and 10 current affairs plus new 0 schedules across all Week1 Week2 Week3 Week4 Week5 Week6 Week7 Week8 Week9 Week11 Week12 Week13 Week14 Week15 Week16 Week17 Week18 Week19 Week20 Week21 Week22 Week23 Week24 Week25 Week26 Week27 Week28 Week29 Week30 Week31 Week32 Week33 Week34 Week35 Week36 Week37 Week38 Week39 Week40 Week41 Week42 Week43 Week44 Week45 broadcasters. Week10 Source: Nielsen - All adults. Nielsen/TAM (Average Daily Live + VOSDAL Minutes per week) Live Viewership of Nine O’Clock News on RTÉ 1 Viewership RTÉ Nine O’Clock (000’s) Taoiseach 1400 Broadcast News #2 Taoiseach Level 5 Broadcast Lockdown #1 Live viewership of RTÉ’s 1200 Nine O’Clock News Level 3 Lockdown continues to grow year-on- 1000 year. General Election Coalition 2020 Announced Audience levels have 800 increased by 31% year-on- year since Level 5 600 restrictions were introduced. 400 This growth is consistent across the week. 200 Viewership 2020 Weekdays and weekends Viewership 2019 0 showed similar viewership 01-Jan-20 01-Feb-20 01-Mar-20 01-Apr-20 01-May-20 01-Jun-20 01-Jul-20 01-Aug-20 01-Sep-20 01-Oct-20 01-Nov-20 growth year-on-year. Source: Nielsen - All adults. Nielsen/TAM (Average Daily Live + VOSDAL Minutes per week) Top 10 Programmes 22 October-3 November (All Adult viewership) Top 10 programmes Position Station Programme Audience since Level 5 1. Virgin Media 1 Six Nations France versus Ireland 788,440 2. RTÉ 1 Six One News 689,020 Sport and News dominate 3. RTÉ 1 The Late Late Show 637,470 the Top 10 programming 4. RTÉ 1 DIY SOS 587,830 charts since Level 5 restrictions were 5. RTÉ 1 Nine O’Clock News 538,290 introduced. 6. Virgin Media 1 Six Nations Ireland versus Italy 508,203 Both of Ireland’s Six 7. RTÉ 1 Reeling in the Years 498,060 Nations games appear on 8. RTÉ 1 Dermot’s Incredible Homes 444,660 the charts, reinforcing the 9. RTÉ 1 Home Rescue 399,010 importance of sport for broadcasters. 10. Virgin Media 1 Coronation Street 383,960 Source: Nielsen - All adults. Nielsen/TAM (Average Daily Live + VOSDAL Minutes per week) advertising year number of brands had on minimal impact the Level 5restrictions have week. 2019 308 average of each brand count now above the bounced back with the In recent has months, this Covid the immediate of impact in Q2 dramatically due to advertising onTV declined The number of brands v 20202019 CountBrandTV - 19. - on - year. brands brands air on Number Number Source: Nielsen Source: 100 150 200 250 300 350 400 50 0 Week1 Week2 Week3 Week4 Week5 Week6 Week7 Week8 Week9 Week10 Week11 Week12 Number of Brands on air per per Week on of BrandsairNumber Week13 Week14 Week15 Week16 Week17 Week18 Week19 Week20 Television Week21 Week22 Week23 Week24 Week25 Week26 Week27 308 = Count Brand Weekly 2019 Average Week28 Week29 Week30 Week31 Week32 Week33 Week34 Week35 Week36 Week37 Week38 Week39 Week40 Week41 Week42 Week43 Week44 Week45 VirginMedia Player. on volumes streaming live increasedrugby, particular in The sport, return of Bake Off. British of The Great popularity year month in October, up64% 4’ reported arecord‘All player. dominant the still PlayerRTÉ weeks,the six previous with 30% compared the to to increase with up volumes levels continue Streaming streaming Television - on - year, due year,to the 1,000,000 1,500,000 2,000,000 2,500,000 volume of streamsofvolume Source: Broadcasters’ Broadcasters’ Source: data 500,000 0 Pre-Covid Avg 08-Mar 15-Mar 22-Mar 29-Mar 05-Apr 12-Apr Broadcast VOD Streams per per Week VOD Streams Broadcast 19-Apr 26-Apr 03-May 10-May 17-May 24-May RTE 31-May 07-Jun VMS 14-Jun 21-Jun 28-Jun All All 4 05-Jul 12-Jul 19-Jul 26-Jul 02-Aug 09-Aug 16-Aug 23-Aug 30-Aug 06-Sep 13-Sep 20-Sep 27-Sep 04-Oct 11-Oct 18-Oct 25-Oct Share of Broadcast VOD Television Streams per Week streaming (cont.) % of streams viewed RTE VMS All 4 100% While RTÉ’s share of 90% streaming remains highest, 80% there has been a steady increase on ‘All 4’ and Virgin 70% Media Player. 60% 'All 4’ consistently averages 50% 18% of total streams 40% viewed. 30% The week of Ireland vs. Italy 20% in the Six Nations saw Virgin Media’s share increase to 10% 35%. 0% 08-Mar 08-Apr 08-May 08-Jun 08-Jul 08-Aug 08-Sep 08-Oct Source: Broadcasters’ data Top 10 Streamed Programmes Top 10 streamed October 2020 programmes RTÉ Player All 4 Virgin Media Player News dominated streamed Nine O'Clock News The Great British Bake Off Des programming on the RTÉ Six One News Malcolm in the Middle Coronation Street Player after the introduction Gogglebox of Level 5 restrictions. Home and Away Gogglebox Ireland EastEnders Made in Chelsea Emmerdale The popularity of ‘The Great Love/Hate Scrubs Champagne Football British Bake Off’ was again noticeable on ‘All 4’, as was The Late Late Show Hollyoaks Lodging With Lucy the return of ‘Malcolm in the Fair City Married at First Sight Australia 15 Days Middle’. Neighbours Married at First Sight UK The Million Pound Cube ‘Des’ was the most viewed Slovakia v Republic of Ireland ER Big Year in Big School programme on the Virgin Media Player in October.
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