Helsinki Hotel Investment Guide 2019 Market Hotel Demand Market Area Market and Supply Participants Analysis Description Analysis Helsinki Hotel 2 Investment Guide 2019 Content 1Market 2Hotel 3Demand Area Market & Supply Analysis Description Analysis Hotel market overview and analysis 1.1 Helsinki in a Nutshell 2.1 Performance and Growth 3.1 Demand Changes 1.2 Accessibility and 2.2 Hotel Profitability 3.2 Supply Changes Infrastructure Development 2.3 Future Market Outlook 3.3 Seasonal Changes 1.3 Commercial Activity and 3.4 Existing Hotel Capacity Development 3.5 New Pipeline Developments 1.4 Tourism and Leisure Activity and Development 1.5 Annual Conferences ⊲ Page 6 ⊲ Page 24 ⊲ Page 30 Helsinki Hotel 3 Investment Guide 2019 4Hotel Market 5Investment Participants Guide 4.1 Operators & Brands 5.1 Types of Contracts 4.2 Real Estate Owners and 5.2 Lease Terms Existing Investors 5.3 Recent Transactions 5.4 Labour Cost in Finland 5.5 Investor’s Road Map ⊲ Page 44 ⊲ Page 48 Helsinki Hotel 4 Investment Guide 2019 Welcome to Helsinki! Explore the hotel opportunities in the Helsinki Metropolitan Area The Helsinki Metropolitan Area – the capital region of Finland – is a thriving business hub located in the heart of the Baltic Sea region. Linking the west with the east, Helsinki has grown to become a true global hotspot for business and leisure travel. This clean, stable and secure region has an extremely well-functioning business environment and is known for a very high standard of living, quality of life and wellbeing. All this makes the Greater Helsinki Area a very attractive and promising market for the hospitality industry. With this comprehensive guide, we wish to help you explore the possibilities and new opportunities the capital region of Finland has to offer for hotel industry professionals and potential investors. As highlighted in the guide, long-term rise in performance levels projects a bright and prosperous future for Helsinki in the hotel and hospitality industries. Seven reasons to invest in the Helsinki Metropolitan Area Location: Helsinki sits in the middle of the west and 1 the east. With increased tourism from countries like China, Japan, Russia and India, coupled with constant flight route developments, Helsinki can expect an increase of both business and leisure tourism in the years ahead. Long-term performance development in 2 hospitality KPI’s, such as Occupancy, Average Daily Rate, and RevPAR. 3 Stable economic and political market. Hotels provide a stable long term commitment 4 and income. Potentially higher returns and yield levels than 5 other property types. Limited number of new concept offerings and 6 international hotel brand presence = more opportunities. Hotels offer a wide range of different investment 7 instruments and structures. Helsinki Hotel 5 Investment Guide 2019 Helsinki Hotel 6 Investment Guide 2019 Market Area 1 Analysis 40% 80% 6th of Helsinki speak in English population english proficiency has higher Out of 80 countries EF English education Proficiency Index Helsinki Hotel Market 7 Investment Area Guide Analysis 2019 Helsinki in a 1.1 Nutshell Helsinki – an international Some of the largest companies culture and business hub in Helsinki can be found in the city center, Keilaniemi and Aviapolis, Helsinki is the capital of Finland, including well-known companies located in the southern coast of such as Nokia and Kone. Helsinki the country by the Gulf of Finland. has several venues to host large- There are approximately 650,000 scale conferences, such as the inhabitants in Helsinki, with 1.5 Finlandia Hall, Expo and Convention million people living in the Helsinki Center, Marina Congress Center Metropolitan Area. and Helsinki Congress Paasitorni. Helsinki is one of the fastest growing A city with great centers for business and leisure in connections Europe. The city has a reputation for Helsinki is conveniently located world-class design, and is enjoying on the quickest route between a cultural and gastronomical boom Europe and Asia – only 8 hours that is quickly turning it into the new from New York and Beijing by it-destination in Europe. Helsinki airplane. The city is linked by ferry offers a wide range of top-ranked to Stockholm, Tallinn, St. Petersburg attractions, museums, galleries, and Travemünde. From Tallinn the restaurants and international fastest ferry to Helsinki takes about culture events – all year round. 1.5 hours. It is also possible to take There is significant corporate and the train or the E18 highway directly congress activity in the city, driving to or from St. Petersburg in just 3.5 the demand of hotel stays. hours. Helsinki Hotel 8 Investment Guide 2019 Population of Helsinki Metropolitan Area 1st 1,500,00 Finland is the Population happiest nation 2018 in the world World Happiness Report 2019 The People of Helsinki according to occupational group and gender in 2014 1 Managers 2 Professionals 3 Technicians and associate professionals 4 Clerks 5 Service, shop and market sales workers 6 Craft and related trades workers 7 Plant and machine operators and assemblers Men 8 Elementary occupations Women 0 20,000 40,000 60,000 80,000 Source: Helsinki Marketing Helsinki Hotel 9 Investment Guide 2019 Population by gender 47%Men 53%Women Population Languages of Helsinki by age English 1% Other 5% Men Women Somali 1% 90– Estonian 2% Finnish 82% 75–89 Russian 3% 60–74 Swedish 6% 45–59 30–44 15–29 0–14 100,000 100,000 Median age 28 years Source: Helsinki Marketing Source: Helsinki Marketing Helsinki Hotel 10 Investment Guide 2019 Accessibility and 1.2 Infrastructure Development World-class accessibility public transportation system, and infrastructure Helsinki is concidered one of the most functional cities in the world. Accessibility and infrastructure in Helsinki are among the best in the Air travel is not the only contributor word. With its efficient train service to the high-volume inflow of connecting the main airport (voted residents and tourists to Helsinki: the best airport in the world in the city also operates the busiest 2017 by Travellink) with the central sea passenger port in the railway station in under 30 minutes, world, circulating over 12 million together with a highly efficient passengers in 2017. The busiest Ferry services 3.5 h sea passenger Arrow-RightStockholm Helsinki– Port in the world Arrow-RightTallinn St. Petersburg Port of Helsinki Arrow-RightSt. Petersburg by train 12.3 million Arrow-RightTravemünde passengers in 2017 Helsinki Stockholm St. Petersburg Tallinn Baltic Sea Helsinki–Tallinn Arrow-RightTwin cities Arrow-Right Travel time 2 h by ferry Arrow-Right Up to 18 departures per day Travemünde Helsinki Hotel 11 Investment Guide 2019 Helsinki Airport st 1The world’s best 20+million 30minutes by train airport passengers per year from the city centre Helsinki Airport Travellink 2017 150direct flights 60+airlines flying 100+weekly departures globally to Helsinki to Asia Source: Finavia Helsinki Hotel 12 Investment Guide 2019 Helsinki Metropolitan Area growth corridors Airport Aviapolis Port 1 Railway Tikkurila Metro Ylästö AVIAPOLIS is situated next to the Jokeri Light Rail (2024) Helsinki-Vantaa airport, with 11 hotels, RIN G RO 2,000 companies and 37,000 people A Potential new hotel D operating in the area, topped with easy Vantaa III 1 development areas access to the city center. The area is expected to offer 25,000 new jobs in the III near future. Experts predict that several AD RO international companies will set up regional NG headquarters here because of the proximity RI to the airport. Myyrmäki Malmi I OAD G R RIN KEILANIEMI is one of the fastest growing areas in the Helsinki Metropolitan Area, receiving the 2most foreign direct investment in Finland. Leppävaara It is a center of technology, research and knowledge together with Otaniemi's Aalto University and VTT Technical Research Vuosaari Centre. Companies such as Nokia, Fortum, I Cargo Port I Tieto, Kone, Neste Oil, Rovio, Valmet and Microsoft have their headquarters here, D Vuosaari with 45% of the Finnish Stock Exchange A Itäkeskus O Ruskeasuo located in the area. It takes only 15 minutes R 4 to downtown on the new metro line. G N I Pasila R Vallila Herttoniemi Espoo Otaniemi 5 6 Kalasatama Hakaniemi Tapiola 2 Keilaniemi Laajasalo HELSINKI WATERFRONT JÄTKÄSAARI Helsinki is located 10 minutes by tram from Central the city center in the western harbor Ruoholahti Business 3area. The area will include housing, offices District and hotels. In 2025, when the area is fully developed it will house approximately 18,000 Jätkäsaari residents and 6,000 jobs. Matinkylä Lauttasaari 3 All of the new development areas are easily reached via either public or private transport. Helsinki Hotel 13 Investment Guide 2019 Aviapolis 1 Tikkurila Ylästö THE PASILA DISTRICT is is one of the RIN key development areas in the city. G RO A It is expected to house over 50,000 Vantaa D III 4jobs and 30,000 inhabitants by 2040. Pasila is known for national conventions, state agencies, a powerful media cluster, and the III D biggest indoor sports arena in the country. OA R The transportation Hub of Helsinki will have ING R estimated 47 million annual passengers in Myyrmäki 2025. A new shopping center and a high rise area will change the area substantially. Malmi I OAD G R RIN KALASATAMA is being developed on scenic waterfront sites close to the Leppävaara city center. Owing to good transport 5connections (6 minutes to downtown on the metro), the area already boasts thousands of jobs, with numerous new offices andVuosaari commercial spaces planned. I Cargo Port I The nearby former gas plant has been D Vuosaari A Itäkeskus converted into a buzzing cultural centre, O Ruskeasuo adding to the charm of the area. The REDI R 4 mall was opened in 2018.