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What makes your business Instagrammable? Who is this guide for? 01

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Who is the Instagram Design Guide for?

There’s a clear link between the number of times your business gets on and how impressive your interior and exterior design features look.

At Valé, we absolutely love using social media. Our guess is you do too. In this guide we’ll provide you with some great examples of how you can get your guests to promote your business via Instagram— simply by injecting some clever creativity and fun into how you design your space.

Based on our own extensive research of what currently works well on Instagram, we’ll provide you with some helpful tips on how to do this.

And for those of you who want to be at the cutting edge of social media, we’ll also take a look at some of our favourite artists who are taking Instagram design to a whole new level.

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What makes your business Instagrammable ?

If you want your space, your food or your drinks to feature in the Instagram top nine tiles, then it needs to remarkable.

Remarkable enough to encourage your guests to stop what they’re doing, take a picture, choose a , tag your business, and then upload it.

The best way to set yourself aside from your competitors on social media is therefore by providing your guests with a visual sense of amazement, creativity and fun the moment they step into your space.

Naturally, what your guests find remarkable and worth sharing with their friends is unique to them individually. Luckily there’s a level of predictability to it, with certain design concepts continuing to prove very popular on Instagram. Of course, what’s worked well for some businesses may not always work as well for yours and we’ll explain why.

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Who are the customers you want to attract?

How do I find out what my guests find remarkable? User Case studies 02

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To figure out which design features are likely to be most instagrammable to your typical guest, you need to get a good Who are the understanding first of who that person is. Before you can do that, you have to get really clear first on what your brand stands for. You do that by deciding what perception it is you’re customers you trying to create in the mind of your future guests.

What is it that will make them choose your business, and not the one want to attract? next door? What needs and wants does your average guest have? And specifically, how can your business satisfy those needs and wants in a way that your neighbours can’t? What is it that will make that guest come back to you for more while promoting your business to their followers?

Once you’ve answered those questions in detail, you’ll be able to figure out how to build an experience for your guests that’s truly remarkable.

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Most businesses never get beyond the ‘millennials’ tag when asked about their target audience. The trouble is that even within that one How do I find out generation there's a huge variety of tastes, backgrounds, requirements— and indeed spending power. The same of course applies to your gen X, baby boom and older guests.

The best way to understand who your customers are is to develop a what my guests set of detailed guest profiles. These profiles include some of the backgrounds, traits and requirements for the typical types of guests your business currently attracts, or would like to attract. You can do this based on your own observations, or you can take a more find remarkable? professional approach by hiring a specialist agency. Guest profiles will help you paint a better picture of what your customers’ world at home looks like; what they’re looking for when they visit your area; and most importantly, what they’re looking for when they visit your business.

At Valé we use a specific framework to help business identify their customers and understand their needs and their mindset. It’s a framework that takes into account the huge variety of guest profiles in any given location.

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Below we’ve provided three ‘typical’ guest profiles which many businesses may be able to recognise. There are of course many more.

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@theblondetraveldiary @phineloves @alexwatson @phineloves @micaelashalane

Instagram images on Bob and Michelle’s Accounts

Bob and Michelle Customers Instagramable

This is a couple with very different ideas about what their Bob’s main task during this holiday is to take pictures of Michelle. should look like. Bob wants to surf, have a beer and spend quality He doesn’t particularly enjoy it, but he does enjoy making his time with Michelle. Michelle happy. Michelle wants to be pampered and live the Instagram life of fresh coconuts and lounging by the pool. She wants to feel special. After Michelle wants pictures of herself in the pool, of bright colours, and all, she’s worked hard for it and this is the one time she can forget of fresh attractive food. You’ll also find her taking pictures of about all the stresses at home. remarkable indoor and outdoor artwork like murals or inspirational She doesn’t particularly enjoy doing activities on her own, so she’ll signage. hang out closeby waiting for Bob to finish surfing. While he’s out catching waves, she’s looking to create a remarkable experience of Bob occasionally takes a picture of himself and his Bintang which he her own. posts for his mates back home. Bob and Michelle are planning to stay in a number of different high end during their trip 9 INSTAGRAM DESIGN GUIDE EXCERPT @VALE ARCHITECTS Pty Ltd User

Case @tbhphoto Studies

@lewiebuddons @harrymarkphoto @lewiebuddons @matthewdavidjohnson

Instagram images on Pierre’s Account

Pierre Leplastrier Customers Instagramable

Pierre is an passionate surfer who visits Bali for two weeks every Pierre wants pictures of him or his friends surfing, experiences on year. He never stays in five star , but doesn’t mind splashing the beach. out on a bit of five star service here and there. He surfs from dawn until mid-morning. He’s always concerned He’ll take pictures of the fun venue he’s at, beach shacks and bars, about leaving his valuables behind while he’s in the water, which is and of the beautiful strangers he meets there. why he always leaves his wallet behind in his . He typically rushes home after surfing so he can get breakfast. He He’ll take Instagram of his surfer friends in the bar, playing feels he’d definitely enjoy a calm and comfortable place to relax and dogs on the beach, and of taking his board out into the water. have food after surfing, but only if he can leave his belongings there safely while he’s in the water.

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Case @lliyaze Studies

@alex_yap @devinta_k @nancyaryasubawa @npmalina Instagram images on Agus and Intan’s Account ea Intan and Agus Customers Instagramablet Jakarta socialites Intan and Angus enjoy travelling with their friends Intan and Agus live through Instagram. It’s their main tool for staying or with their family. in touch with friends and family, and both their accounts are heavily Their holiday isn’t so much about sun and neither of them know how curated. to surf. For them it’s more about creating magical experiences and They’ll do their research on where the best spots are to take photo opportunities, lounging by the pool and sipping strong and pictures. They’ll pop in to snap that million dollar picture at your Instagrammable cocktails. or , but they may well leave without spending any money. Intan and Agus happily admit there’s something rather satisfying They both love to go to the coolest and most trendy spots on the about the envy of their friends back home. They’ll be staying in a island. They particularly like spending time in places which have that mid to high end . Or they might be renting a premium villa with distressed material look, neon lights and brightly painted colours. friends. They prefer to hang out in bamboo buildings and funky looking bars, but they’re equally comfortable in five star dining environment with refined designs that exude opulence.

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Download the full 46 Page highly curated Instagram Design Want to make Guide

Our goal is to help your business grow, so you can take over the world, your space more sit on the beach or achieve whatever it is your end goal is. Based on our own extensive research of what currently works well on instagrammable? Instagram, we’ll provide you with some helpful tips on how to do this. You will learn : ● How can you make space more instagrammable ● Where is the cutting edge of instagram taking us ● Who can help me make my business more instagrammable ● Helpful References ● Bonus - Designing Instagrammable Video

DOWNLOAD HERE

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