Jennifer M. Floyd Los Alamitos, CA 90720 • M: (214) 704-0765 • E: [email protected]

Accomplished marketing professional with strong ability to lead projects and internal and external teams to achieve business growth with innovative strategies and effective execution. In depth experience creating and implementing sales-driving programs for restaurant/food service and retail brands with activation inside and outside the four walls.

SPECIALTIES

• Strong management leadership and collaborative with clients and internal teams across multiple businesses: , CPG, QSR, Healthcare, Technology, Automotive and Fashion. • Extensive experience in General Market and Hispanic advertising and promotional marketing, campaign development and go-to-market activation.

EXPERIENCE

CDM Company Newport Beach, Account Manager – Contract 12/16 – 8/17

Taco Bell / Govino / Disney Shorts / CuddleBright • Source and produce retail merchandise for the Las Vegas Cantina including just launched wedding merchandise. • Perform outreach on behalf of Govino to secure promotional partnerships, reached out to over 100 brands. • Manage product design and manufacturing of Disney Shorts vinyl figurines for International distribution. • Direct merchant fulfillment and manage Amazon Sponsored Product campaign for CuddleBright.

Yogurtland Franchising Inc Irvine, California Marketing Manager National Promotions 1/16 – 8/16

• Managed the planning and development of all national marketing and promotional efforts. • Ensured the brand was clearly defined and consistent throughout all communication, advertisements and in-store. • Collaborated with R&D, purchasing and training departments in the launch of all national marketing, including test projects. • Managed licensing promotions with partners such as Dream Works and Nintendo to create multi-faceted programs involving new flavors, spoons, cups, crew apparel, POP and digital assets. • Managed the packaging development process from inception to final art. • Managed promotional, creative and public relations agencies to ensure alignment in execution of national campaigns.

Fresh Enterprises, LLC Irvine, California Marketing Manager 11/12 – 12/15

Baja Fresh / • Managed brand, packaging and POP development for quarterly promotions; FSI and direct mail post cards creative execution; menu board updates and new restaurant openings. • Developed and implemented LSM programs including fielding of creative requests. • Managed promotional agencies, including negotiating of print vendors and the printing process. • Coordinated the RFP process to secure a new agency for the brand. • Tracked and compiled media redemption, monitored marketing expenditures within yearly budget and routed invoices. • Drafted and distributed marketing communications and press releases.

INK Irvine, California 10/11 – 9/12 Brand Manager - Contract

Shelly Automotive Group / Hoag Hospital • Account lead in the newly attained Shelly Automotive Group, focusing marketing efforts at the tier 3 level for Irvine BMW and Long Beach Mercedes-Benz. • Led the creative, production and account service teams in the development of Hoag’s updated newsletter publication, microsite design and banner ad campaign, supporting their new look and feel.

Northten. Inc. Lake Forest, California Account Supervisor 3/09 – 9/11

Mimi’s Cafe / Mission Hospital / • Responsible for negotiating and securing key co-marketing partnerships for Mimi’s Cafe to drive traffic and sales for 145 company-owed units. • Developed and implemented event marketing programs to support Mission Hospital’s micro marketing campaigns – “Pinky Pledge” mammogram program to increase screenings. • Managed Johnny Rocket’s national and field marketing programs, as well as local store activation, sweepstakes promotions and direct mail campaigns for franchise units and company-owned stores.

Nine Two Lake Forest, California Account Supervisor - Contract 6/08 – 1/09

Denny’s Fresh Express • Managed the execution of marketing programs, package development and kiosk/remodeling concepts for the Denny's Fresh Express concept.

The Marketing Partners Irvine, California Account Supervisor 3/06 – 10/06

Authentic Specialty Foods / Smokey Robinson Foods / Foster’s Wine Estates • Managed marketing activation for the La Victoria brand, Smokey Robinson Foods and Foster’s Wine Estates.

Integer Dallas Dallas, Texas Associate Account Director 9/05 – 1/06

Thomas’ / LaSalle Bank / Discover Network • Managed advertising for Thomas’ English Muffins and Bagel products, in-branch promotions for La Salle Bank, POS development for the Discover Network Cash Over product. 10/99 – 1/04 Sara Lee Coffee & Tea: Chock full o’Nuts Brand / Beringer Blass Wine Estates • Managed in-store merchandising and consumer promotions for Chock full o’Nuts coffee brand and various Beringer Blass Wine Estate wine brands.

Dieste, Harmel & Partners Dallas, Texas Account Director 2/04 – 9/05

Nokia Mobile Phones / Wrangler • Created and implemented promotional programs to introduce Nokia mobile phones to the U.S. Hispanic market; Managed a $1.2MM marketing budget for Wrangler’s Hispanic western wear division

Integrated Marketing Works Irvine, California Account Executive 7/98 – 7/99

Mission Foods / The U.S. Mint / Authentic Specialty Foods • Developed Hispanic and general market promotional programs for retail sub-brands Guerrero Tortillas, Embasa Foods and La Victoria salsas. Managed business-to-business advertising and collateral for the U.S. Mint.

Alcone Marketing Group Irvine, California Account Executive Corporation 3/96 – 7/98 • Managed Burger King International (Latin America, EMA, UK, Australia, Asia Pacific and Canada), General Market kids and food product merchandising efforts.

Casanova Pendrill Publicidad, Inc. Irvine, California Account Executive 2/93 –2/96 General Mills, Inc. • Managed Hispanic advertising on the General Mills, Inc. national account: worked on brands such as Cheerios, Kix, Trix, Lucky Charms, Yoplait Yogurt, and La Piña Flour.

EDUCATION California State University, Fullerton Bachelor of Arts in Communications, with emphasis in Advertising, December 1992.