Maltapost Press Pack Contents 1
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MaltaPost Press Pack Contents 1. MaltaPost’s Network 03 1.1 Post Offices 05 1.2 Sub-Post Offices 09 2. Identity Basics 11 2.1.1 Primary Logo 13 2.1.2 Logo on Coloured Background 13 2.1.3 Logo Clear Space 14 2.1.4 Logo Variations 15 2.1.5 Primary Logo - What to Avoid 16 2.1.6 Logo on Coloured Background – What to Avoid 17 3. Official Imagery 18 3.1 Official Imagery - MaltaPost Vehicles 19 3.2 Official Imagery - MaltaPost Vehicles - Vintage 20 3.3 Official Imagery - MaltaPost Uniform 21 3.4 Official Imagery - MaltaPost Premises 22 3.5 Official Imagery - MaltaPost Letterbox 23 3.6 OfficialImagery - Letters 24 4. Contacts 25 Contents / i This document is a guide to the brand communication style of MaltaPost. It explains all the MaltaPost stands for and how this is to be expressed through its communication. This guide should be followed when commissioning, designing or delivering any kind of communication. Introduction / ii 1. MaltaPost’s Network 1.1 Post Offices 1.1 Post Offices HEAD OFFICE - MARSA GĦAJNSIELEM LIJA 305, Qormi Road, Post Office, J. F. De Chambrai Street, 2, Mikielang Borg Street, Marsa, MTP 1001 Għajnsielem, GSM 1051 Lija, LJA 1440 HEAD OFFICE BULK - MARSA GĦARB LUQA 305, Qormi Road, Post Office, Visitation Street, 11, Dun Ġulju Muscat Street, Marsa, MTP 1001 Għarb, GRB 1044 Luqa, LQA 1450 BIRKIRKARA GŻIRA Malta International Airport, 58, Valley Road, 21, Meme’ Scicluna Square, M.I.A. Hall, Birkirkara, BKR 9013 Gżira, GZR 1120 Luqa, LQA 5001 BIRŻEBBUĠA ĦAMRUN MELLIEĦA 48, Żarenu Dalli Street, 18, Old Railway Street, 100, New Mill Street, Birżebbuġa, BBG 1522 Ħamrun, ĦMR 1900 Mellieħa, MLĦ 1107 BORMLA KALKARA MOSTA Block 14, Fuq San Pawl, Post Office, SmartCity Malta, Civic Centre, Constitution Street, Bormla, BML 1910 Building SCM 01 Level G, Mosta, MST 9059 Ricasoli, Kalkara, SCM 1001 FLORIANA MSIDA 4, San Kalcidonju Street, University Campus, Floriana, FRN 1520 Msida, MSD 2080 Post Offices / 05 NADUR SAN ĠWANN VALLETTA 13, North Street, 95, Naxxar Road, Dar l-Annona, Castille Square, Nadur, NDR 1220 San Ġwann, SGN 9031 Valletta, VLT 1060 NAXXAR ST. PAUL’S BAY 75, Old Bakery Street, Civic Centre, 21st September Avenue, 6, Dolmen Street, Valletta, VLT 1458 Naxxar, NXR 1018 Buġibba, St.Paul’s Bay SPB 2400 Malta Postal Museum, PAOLA 511, St. Paul Street, 135, Archbishop Street, Civic Centre, St. Paul’s Bay, SPB 3417 Valletta, VLT 1444 Antoine de Paule Square, Paola, PLA 1266 ST. JULIANS 25, South Street, Lombard Bank, Paceville Avenue, Valletta, VLT 1102 PIETA’ Paceville, St. Julians, STJ 3155 Post Office, Gwardamanġa Hill, VICTORIA Pieta’, PTA 1310 SLIEMA 3, Republic Street, 118, Manwel Dimech Street, Victoria, VCT 1010 QORMI Sliema, SLM 1055 207, Victory Street, XAGĦRA Qormi, QRM 2504 39, Sir Adrian Dingli Street, 132, Race Course Street, Sliema, SLM 1055 Xaghra, XRA 2013 RABAT Civic Centre,St. Rita Street, SWIEQI ŻABBAR Rabat, RBT 1001 Civic Centre, G. Bessiera Street, Civic Centre, Convent Street, Swieqi, SWQ 2261 Żabbar, ZBR 1351 Post Offices / 06 ŻEBBUĠ Post Office, Sciortino Street, Żebbug, ZBG 1962 ŻEJTUN 37, St. Lucian Street, Żejtun, ZTN 1834 ŻURRIEQ 8, St. Catherine Street, Żurrieq, ZRQ 1088 Post Offices / 07 1.2 Sub-Post Offices 1.2 Sub-Post Offices ATTARD DINGLI GĦAXAQ 76, Higher Grades Stationery, 6, Welcome Bazaar, 4, Marchams, Kananea Street, FrenĊ Abela Square, Wesgħa Bir id-Deheb, Attard, ATD 2703 Dingli, DGL 1081 Għaxaq, GXQ 1651 BIRGU FGURA GUDJA Step In, Happy Kids Stationery, CND Stationery Victory Square, St. Thomas Street, 144, Tower Avenue, Birgu, BRG 1300 Fgura, FGR 1608 Gudja, GDJ 1704 BIRKIRKARA FLORIANA GŻIRA 84, Landau Stationery, Future Focus, 85/87, Squire Bookshop, Dun Gejtanu Mannarinu Street, 9, L-ImħaŻen Street, Manwel De Vilhena Street, Birkirkara, BKR 9085 Floriana, FRN 1118 GŻira, GZR 1016 94, Oreana Stationery, GĦARGĦUR IKLIN L. Casolani Street, Aquavel, Iklin Stationery, Birkirkara, BKR 4532 St. Bartholomew Street, 89, Ċensu Busuttil Street, Għargħur, GHR 1014 Iklin, IKL 1201 D Spiral Stationery, Victory Street, GĦASRI KALKARA Birkirkara, BKR 2691 Kunsill Lokali Għasri, 68, Troy DVD Rentals, 6, Dun Karm Caruana Street, Archbishop Gonzi Square, Għasri, GSR 1021 Kalkara, KKR 1510 Sub-Post Offices / 09 KERĊEM QRENDI SIĠĠIEWI KerĊem Local Council, Papel Stationery, Many Things, Orvieto Square, Triq is-Salvatur, Triq il-Knisja l-Qadima, KerĊem, KCM 1360 Qrendi, QRD 1701 Siġġiewi, SGW 1704 MARSASCALA SAN ĠWANN SLIEMA Needz Stationery, 6, S.G.S., 7, Malton, Vajrita Street, FeliĊ Borg Street, Ċensu Scerri Street, Tigne, Marsascala, MSK 3325 San Ġwann, SGN 2040 Sliema, SLM 3062 MELLIEĦA SAN LAWRENZ ST. PAUL’S BAY Tunny Net Souvenir Shop, 22A, San Lawrenz Local Council, Paul’s Arcade, Marfa Road, Our lady of Sorrows Street, Kaħli Street, Mellieħa, MLH 9063 San Lawrenz, SLZ 1261 St. Paul’s Bay, SPB 3015 51, G. Borġ Olivier Street, SANTA LUĊIJA TARXIEN Mellieħa, MLH 1024 Willand Bargain Store, 16/17, Forex, Dun M. Mifsud Street, Market Square, MQABBA Santa Luċija, SLC 1441 Tarxien, TXN 1951 12, Alessio’s Old Cottage, Parish Street, SANTA VENERA TA’ XBIEX Mqabba, MQB 1511 C@C, Fleet Stationery, Fleur-De-Lys Junction, Testaferrata Street, Santa Venera, SVR 1580 Ta’ Xbiex, XBX 1402 Sub-Post Offices / 10 2. Identity Basics 2.1 Brand Assets 2.1.1 Primary Logo As much as possible this logo must be used on a white background and should appear like so. 2.1.2 Logo on Coloured Background When featured on a coloured background, the logo must be surrounded with white space and enclosed in an ellipse. Brand Assets / 13 2.1.3 Logo Clear Space When featuring the MaltaPost logo on any material, it is important that a clear space area is established around the logo in order to avoid other elements encroaching on the logo. This area is calculated by taking the ‘h’ height of icon and using the measurement to create a perfect square. Half of that ‘h’ height is then used as a clear area around the entire logo (marked here as ½ h of icon) Brand Assets / 14 2.1.4 Logo Variations 4-colour (CMYK) Digital (RGB) 2-colour (Solid) Grey scale Monotone The MaltaPost logos can Most printed applications Online & digital applications When printing and use pantone When printing in one colour On industrial design such as be used in full colour, embroidery grayscale or monotone (positive or negative). This is the correct representation of both MP_PRIM_4Col_KR.eps MP_PRIM_RGB_KR.eps MP_PRIM_2Col_K+485_KR.eps MP_PRIM_1Col_K.eps MP_PRIM_Flat_K.eps logos, and are only to be used as such. To download click on the logo you require. MP_OVAL_4Col_KRW.eps MP_OVAL_RGB_KRW.eps MP_OVAL_2Col_K+485_KRW.eps MP_OVAL_1Col_KW.eps MP_OVAL_Flat_KW.eps Monotone Reversed MP_OVAL_Flat_Reversed_K.eps Brand Assets / 15 2.1.5 Primary Logo - What to Avoid Do not stretch or skew the Do not crop the logo and always Do not add a shadow to the Do not change the colour of Do not move the alignment of company name and icon. remember to retain the clear company name and icon. the company name and do not the icon or company name. space area. place this logo on a coloured background. Os sendebisit eatum rem doluptium dolorrum rerumque iditatq uianto con reUm sunt ulparia a erepero consequod modiciet volor simint maiorepuda nis sitatium ad minturi busdandis ero esto volorum diciaeperum repreperissi dem endae nis ari vid quaepe si oditia incil moditatur? Pelibusam, testo dignam repta is atur, sition nis et liqui officiet atiostrum ilia pratese volupta tempori tatenih iliquas moluptae si odis qui rescil is aut expliti sci- eniaecea nobitis molupta que volo- remodi vo- luptio omnis apelesto molupi- ent reperiae. Et om- modicid que latur? Consecta quia vel et fugiam repudantem face- perovid ullique saped maximod itassim agnatia nos ni omnimen daerum quaerum eum rae alibugitemporro vene culparchit ventest laccus maiosaepero eiciet ped modignatur, ut et audaepro volor magnihi llessum seriorio mo moloreptatur simo tem autemOccum ilit, eum rem esequi officimusae poribus, ut volorem nisqui blantur soles eatur, solupta tiustrum Do not lighten the colours of the Do not place the logo on a fancy Do not add an outline to the Always remember to maintain Do not change elements in logo. The grey should be in 90% background. logo’s text and icon. the logo’s clear space as the logo. black and the red should be kept indicated on page 13. at Pantone 485 Brand Assets / 16 2.1.6 Logo on Coloured Background – What to Avoid Do not stretch or skew the Do not encase the logo in any Do not give the ellipse a shadow. Do not fill the ellipse in any Do not move the alignment of ellipse surrounding the logo. other border other than the other colour but white. the logo and ellipse. ellipse. Os sendebisit eatum rem doluptium dolorrum rerumque iditatq uianto con reUm sunt ulparia a erepero consequod modiciet volor simint maiorepuda nis sitatium ad minturi busdandis ero esto volorum diciaeperum repreperissi dem endae nis ari vid quaepe si oditia incil moditatur? Pelibusam, testo dignam repta is atur, sition nis et liqui officiet atiostrum ilia pratese volupta tempori tatenih iliquas moluptae si odis qui rescil is aut expliti scieniaecea nobitis molupta que voloremodi voluptio omnis ape- lesto molupient reperiae. Et ommodicid que latur? Consecta quia vel et fugiam repudantem faceperovid ullique saped maximod itassim agnatia nos ni omnimen daerum quaerum eum rae alibu- gitempor- ro vene cul- parchit ventest lac- cus maiosaep- ero eiciet ped modignatur, ut et audaepro volor magnihi llessum seriorio mo moloreptatur simo tem autemOccum ilit, eum rem esequi officimusae poribus, ut volorem nisqui blantur soles eatur, solupta tiustrumIpsamus nullaut assinum aut omnime vollam aut rerci dolo tenis dolore quatius, odis resto beatiur apient.