JERMYN STREET NEWS Autumn 2007
Contents: Jermyn Street News - giving Members news and New Christmas lights information about the work and activities of the Christmas Event in Jermyn Street New JSA Website Goes Live Association and a chance to get their own message PR and Marketing across. CCTV Street Scene Social Events New Members 2007 JERMYN STREET CHRISTMAS Members’ news Security Issues LIGHTS Business research and reporting Association Services JSA Council Contact details
The Association is still trying to raise the funding for the 2007 Christmas lights which will have a completely new design to last year (shown left). We will be using the same Portuguese company, as last year’s lights were so successful.
We would like to thank all those who have already committed to the lights, as follows, and urge those who have not yet done so to complete and return the form they have been sent as soon as possible to enable us to order the 2007 lights.
The Crown Estate Great Capital Partnership Favourbrook Abingworth T.M. Lewin & Sons Wiltons Hilditch & Key Green's Fortnum and Mason Rowley's Paxton & Whitfield St. James's Church Dunhill Nigel Milne John Lobb Russell Bromley Geo F. Trumper DAKS Foster & Son Standard Chartered Bank 22 Jermyn Street Church's Davidoff Jermyn Street Theatre Thomas Pink Virtual Office Charles Tyrwhitt W.P. Carey & Co The Cavendish Quaglino's R.E. Tricker McKinsey & Company Metropolitan Restaurants Equatorial Biofuels plc Roderick Charles Hawes & Curtis Tramp
CHRISTMAS EVENT IN JERMYN STREET
Last year Jermyn Street hosted an excellent evening for their customers and the readers of Harpers Bazaar and Esquire Magazine, in both of which the Association had a double-page spread. It was a really good evening starting with a special party for the magazine readers at Quaglino’s and they then moved on to the shops who provided hospitality and entertainment. As always it is disappointing that more retailers don’t take full advantage of such promotional events. We are trying planning another such event for this year on THURSDAY 6 DECEMBER.
Further details to follow.
NEW JERMYN STREET WEBSITE GOES LIVE
The Association has made a big investment in the new website which will we are delighted to say has now gone live and, to make it work effectively for your company, we need from you full details about your business, together with a picture. We have received this from some Members, but have a long way to go!
The website is very comprehensive with a details and fascinating history section, which is always of interest to journalists and over-seas visitors.
Visit the site at www.jermynstreet.net
PR AND PUBLICITY
PR REPORT FROM KATIE THOMAS, IDENTITY PR One of the main functions of the Association is to achieve maximum appropriate publicity for the Members of the Association, and the street as a whole. Katie Thomas of Identity PR is now responsible to the PR for the street. During the year she, and the Association Chairman, Henry Togna, have escorted groups of journalists, mostly from overseas, along the street and into a number of the shops. A considerable amount of editorial has resulted from these visits and it is something that will be continued.
Overseas Publicity Identity hosted a number of key international press this Summer arranging the accommodation and itinerary and accompanying the journalist for the duration of the stay. Each article is discussed and agreed prior to the visit and the itinerary arranged accordingly. The results of these visits include:
OPTIO - Finnish Business Lifestyle Magazine A 6 page article featuring Jermyn Street a in the Finnish Lifestyle magazine, OPTIO. Kauppalehti OPTIO is Finland´s leading business lifestyle magazine , that reaches the Finnish consumers with the highest purchasing power. Circulation: 81,000, readership: 270,000.
Elle Oriental - Four separate issues of Elle - two in French, two in Arabic. Total circulation 100.000 A feature on shopping in Mayfair and St. James’s will appear in each issue. Scheduled for October 07.
Byzance - international design magazine, circulation 100.000 International including USA, Italy and France A news type feature on Mayfair and St. James’s - issue TBC.
Le Figaro - French, circulation 322,000. A to Z style article on the best of London.
In September they will host a press trip with the Editor of Russian GQ, who will be writing a feature on where Russians are spending their money in London and why.
They are also working with the Editor of Lux Magazine, the publication for the Stein Hotel Group, for a forthcoming shopping feature.
CCTV FOR JERMYN STREET
Jermyn Street is to have CCTV, albeit only one camera but apparently this one camera can cover the entire street. It is being provided by the developers of the major development on the corner of Church Place.
The camera will be monitored at the CCTV Monitoring Centre at the Trocadero.
EVENTS EVENTS EVENTS EVENTS
Pink Drinks at Franco’s Franco’s hosted a superb evening for Members on 19 June, serving ‘Pink Drinks’. It was a marvellous evening and provided an excellent chance for Members to get together.
A Champagne Reception and Private Viewing of the Summer Exhibition at the Royal Academy of Arts All the tickets were again sold for this annual event, which was held on 4 July at the invitation of the Royal Society of Chemistry, whose evening at the Academy this is.
AGM and Lunch The AGM and Lunch will be held on Tuesday 18 September at Rowley’s at 12.15 for 12.30pm. The papers for the event have been e-mailed to all Members and we would urge you to respond quickly as possible.
Wine Tasting at The Arts Club Members were invited to a Wine Tasting organised by the Mayfair & St. James’s Association and held at The Arts Club in Dover Street on 4 September. Grateful thanks go to The Arts Club for their generous help with our Wine Tasting events.
Recital and Drinks at the Royal Over-Seas League The Associations are organising a short Recital (half an hour) followed by drinks on at the Royal Over- Seas League in Park Place, SW1 on 8 November – further details to follow.
Three Associations’ Carol Service The Three Associations’ Carol Service, in aid of charity, will take place this year on Tuesday 11 December. Another date for your diary! Always a very popular event, followed by mulled wine. Members are encouraged to invite all their staff, family members and friends to this event.
NEW MEMBERS
We are delighted to welcome the following new Members during 2007:
JRBH Strategy and Management
MEMBERS’ NEWS
Celebrate Christmas at the Cavendish London
The Cavendish London is delighted to announce that our Restaurant has recently been awarded an AA Rosette.
An elevated dining room overlooking the exclusive boutiques and galleries of Jermyn Street and St James’s. Escape, relax and unwind just moments away from Theatreland and the vibrant Piccadilly Circus.
The style of cooking is best described as contemporary British with some modern European influences. All recipes and dishes are entirely “Homemade” and are prepared with creative flair and passion.
Celebrate the festive season in style. Whether you’re planning a weekend of retail therapy, Christmas drinks with friends or a corporate event, The Cavendish London is the place to be.
Christmas Afternoon Tea from £19 Per Person Festive Fayre Lunch and Dinner from £25 Per Person for 3 Courses Private Christmas Dining from £49 Per Person
For further information, contact Jolene Britton on 020 7389 3516
WILTONS for “The Ultimate Picnic Basket”
Picnics are an essential part of the English summer, whether it is a romantic picnic for two, sitting on a travelling rug in a remote beauty spot, or champagne and caviar served by the butler out of the boot of a Rolls-Royce. There are plenty of occasions for the latter during the Season examples of which are Royal Ascot in June, Henley Regatta in July, Cowes Regatta in August and racing at Goodwood. Another great favourite of these occasions is Glyndebourne, where music-lovers go to see opera performed in a small opera house in the middle of the Sussex Downs.
Planning a Picnic Whether it is an elegant occasion or a simple day out with the children, a picnic should be fun. Eating outdoors is not an occasion for worrying about diet and decorum - it is an excuse to indulge in all our favourite 'al fresco' foods.
The Menu We have carefully selected our most popular ingredients to provide you with “The Ultimate Picnic Basket”. The ingredients include wild hand sliced smoked Scottish salmon, hand picked white crab meat, wild Scottish Lobster, langoustines, cold sliced sirloin of beef, cheeses including stilton and cheddar, carrot cake, fresh strawberries, Chablis and Champagne. If required we are more than happy to source any other food items to fill your picnic basket.
The Basket The basket is made exclusively from the finest Polish whicker which also includes bespoke leather handles and monogrammed leather luggage tags. It contains plate’s cutlery, cruets, glasses, napkins and linen and even a cool bag for the food and wines with an extra ice pack to keep things at the correct temperature. We currently hold baskets for 2 and 4 persons.
More Information For more details about our picnic baskets please call 020 7629 9955 or e mail [email protected], For Christmas we will be making up “The Ultimate Hamper” after weeks of brainstorming we have finally come up with a Hamper to satisfy even the most discerning taste buds and all put exclusively together by WILTONS.
Reservations To book a table at WILTONS call 020 7629 9955 or e mail [email protected] We are open Monday to Friday 12 noon to 2.30 pm and 6 pm to 10.30 pm. Closed bank holidays
JERMYN STREET THEATRE
Jermyn Street Association Members offer!!
As I you all know there is a theatre in Jermyn Street!! We have been here since 1994.
So we thought it was about time to offer the members of the Association a special deal.
Please look at our website www.jermynstreettheatre.co.uk
Select what you want to see or arrange a group outing, call the box office and by quoting “JSA OFFER” get £3.00 off the price OR if the group is 10 or more tickets are £10.00 each.
Box Office 0207 287 2875
FORTNUM AND MASON
THE PARLOUR - A WINDOW ON PICCADILLY
From 20th August Piccadilly will have a new place to meet, eat and indulge.
An ice-cream experience for children of all ages, The Parlour adds an extra-special topping to the Knickerbocker Glory that is Fortnum's. Our innovative ices involve the most elevated ingredients, including several from our own Food Hall. Many of our flavours are found nowhere else in the world.
Authentic Viennese cakes and strudels find the partners of their dreams in our superior espresso-based coffees and what may just be the Ultimate Hot Chocolate from one of the world's most revered chocolatiers. It's a show-stopping upgrade to how Fortnum's first served the sublime substance. Add open sandwiches and perhaps a glass of wine and you may find, as you overlook the throng on Piccadilly, that this may be the ideal place to melt away an entire afternoon.
FOSTER & SON
Foster & Son had an excellent review in Bown’s Bespoke, famous for its independent reviews of the world’s finest tailors and outfitters by the acclaimed critic Francis Bown and his team.
BENTLEY’S OYSTER BAR AND GRILL Michelin star chef Richard Corrigan invites you to discover his critically acclaimed restaurant situated in a historic Victorian building on the borders of St James’s and Mayfair.
Bentley’s combines a relaxed Oyster Bar with a more formal Grill Restaurant and is the perfect place to indulge after a busy day at the galleries or before the Theatre.
The Grill Restaurant firmly focuses on the freshness of Bentley’s fish, meat and game, a light hand in the kitchen allows the quality of the ingredients to sing for themselves. Lunch 12noon-3pm Dinner 6pm-11pm
The Oyster Bar on the ground floor offers a fantastic selection of shellfish and fresh seafood that can be enjoyed at the marble counter or in the Champagne Bar. Open 12noon-Midnight everyday
Reservations: 020 7734 4756 Private dining also available, please call 020 7758 4141 www.bentleysoysterbarandgrill.co.uk
CHURCH’S
Pembrey, an old fashion classic with a modern makeover. Summer sees Church’s classic Penny Loafer hit the streets of London running. Previewed last autumn this style is proving very popular, with its classic 60s inspired looks and hand-stitched saddle.
Made over a newly designed last, this welted shoe is simple in construction, unlined and lightweight; to keep your feet cool in the soaring summer heat. The beauty of it is it gives and un-structured look, which is ideal to dress up a pair of jeans and give that casual weekend look.
Pembrey from £225
Church & Co Ltd., St James, Northampton. NN5 5JB
Available from Church’s, Jermyn Street
SUMMER MENUS AT THE RITZ RESTAURANT
Where better to enjoy a summer lunch than in The Ritz Restaurant, either on the pretty Terrace overlooking the Italian Garden (weather permitting), or in the opulent splendour of one of London’s most beautiful dining rooms.
From September 1st the restaurant presents a new series of menus featuring some of the city’s finest cuisine from Executive Chef John Williams and his team. Introducing a three course daily changing Lunch du Jour Menu for £36 with a selection of wines by the glass and a choice of Champagne or white wine offered from the trolley as an aperitif.
In the evening, a three course Dinner du Jour Menu for £45, and a four course menu at £65 are available from Sundays to Thursdays, while Dinner and Dancing on Fridays and Saturdays is another unique and delightful experience at £85 per person.
For reservations please call The Ritz Restaurant on 020 7300 2375 or visit www.theritzlondon.com
THE RUGBY WORLD CUP 2007 – SEE IT AT FRANCO’S Great viewing on a wide screen plasma TV in our private dining room Menu: £47.50 pp Includes: Glass of champagne or beer on arrival
Pan fried scallops with Jerusalem artichoke puree or Parma ham with burrata
Roast monkfish with aubergine caviar & baby fennel or Pan fried beef fillet with shallots & baby artichoke Classic tiramisu or A selection of cheeses
A glass of Port or Armagnac with coffee
For further information & reservations please telephone 020 7499 2211 Popular matches are filling fast so contact us as soon as possible to make your booking
Great New Cheeses from Paxton & Whitfield
Paxton & Whitfield prides itself on being a leader in bringing the best in British and European artisan cheeses to the retail market. Their cheese experts are constantly looking for exciting and innovative cheesemakers and cheeses to bring into the store for customers to discover, taste and make their new favourites.
Some of the most recent additions to their range are Paxton’s Cave-Aged Cheddar (£15.00/per kg), Brinkburn Goat (£29.00/per kg), Highland Blue (£19/00/per kg), Machecoulais £4.50/180g), Stichelton (£24.00/per kg), Tunworth (£6.75/200g cheese) and Twineham Grange (£20.00/per kg).
To sample some of these delicious new cheeses, please visit the Jermyn Street store.
Tel: 0207 930 0259 www.paxtonandwhitfield.co.uk
LINKS OF LONDON LAUNCHES THE NEW WATCHES RANGE
Our new watch collection which will be in stores in October 2007. The lady is wearing the Driver Ellipse which is £650. The man is wearing the Driver Automatic in black which is priced £1500. Our stockist number is 0845 120 2922 and our website is www.linksoflondon.co.uk.
STREET SCENE
GOODBYE TO THE TRADITIONAL PARKING METER
On 2nd October 2006 the Council launched a six month pilot of “Pay-by-Phone” parking. It’s a new payment method which means you no longer need to carry large amounts of change to pay for parking and can simply call or text to pay for parking via your mobile phone, using a debit or credit card. You can also top up your parking remotely by phone, so no more running back in a panic to put more money in the meter. And the benefits aren’t just for our customers - current on street-equipment for casual parking such as meters and Pay & Display machines are up to 20 years old and hence in a poor and unsightly condition with increasing maintenance costs. They are also susceptible to theft and vandalism due to the cash they contain, which in turn funds further criminal activity. Pay by phone parking therefore offers the Council a cost effective way of taking payment for parking whilst reducing street clutter and promoting safer streets.
The pilot initially took place in two very different parts of the City: Parking Zone G1, the popular ‘theatreland’ zone incorporating The Strand, Soho, Leicester Square and China Town, and Parking Zone C2, the Queens Park area between Kilburn Lane and Harrow Road. The former is one of our most expensive areas where parking is at a premium, whereas the latter is our lowest priced zone where vandalism is a recurrent problem. So far take-up in both zones has exceeded expectations and is continuing to rise with positive feedback from customers and parking attendants alike. In response to this feedback, Westminster has extended the trial to encompass Parking Zone E, Mayfair and St James, where all meters have been converted to ‘Pay by Phone Only’ bays. Our aim is to start rolling out Pay by Phone parking across the borough and will be encouraging other councils to do the same.
Since its introduction in October, Pay by Phone Parking has begun to change the way drivers park in a large part of the West End. With around 2,500 transactions in the first 3 weeks the benefits of Pay by Phone Parking are persuading drivers, particularly business people, to leave their coins at home. Pete Gibbons, a Broadcast Engineer who won a top of the range O2 mobile phone for being Westminster City Council's 1,000th customer thought the system should go London wide: "I think all London Authorities should adopt this system because of the ease of use. Prior to the phone system I would have to continually return to my car to extend the parking which would involve messing about finding change. This has been entirely eliminated by the new system and made my life a great deal easier."
Describing the scheme Alastair Gilchrist, Director of Parking at Westminster Council said:
"For motorists it gives coin-free convenience when paying for parking, and the ability to top up your parking remotely if you’re running late. For business, it means great accountability and control. This initiative again demonstrates that Westminster is providing a ‘blueprint’ service for other Council’s to follow."
If the scheme is successful the City Council plans to extend it across Westminster and in some areas remove coin meters completely. To set up an account to use Pay by Phone parking call 0870 428 4009 or visit www.westminster.gov.uk/cashlessparking.
Jermyn Street Association comment We were not informed of this until it had been implemented and have written to Westminster about this and also about the effect that the difficulties people are experiencing using the new system could drive them away from the West End.
If you have any feelings about the new system, one way or the other, then please write to:
Councillor Danny Chalkley Westminster City Council 64 Victoria Street London SW1E 6QP with a copy to Kevin Goad in Parking Services, at the same address.
GOING SMOKE FREE Through the Association, Members were invited to a business seminar on 19 April on ‘Going Smoke Free’. From 1 July all businesses must go ‘Smoke Free’ and the seminar gave Members a chance to get help in understanding the new law and their obligations as a business.
They had the opportunity to put questions to an expert team and speak direct with representatives from the council's environmental health, planning and licensing teams.
The new law states that all premises must display the above sign on all doors to their premises. This has been challenged by some shops but they have been advised by their lawyers that they must comply. To view how to comply with the new regulations, go to www.westminster.gov.uk/business/healthandsafety/smokefree/comply.
Parking in Westminster - ‘How many shopping bags can you carry?’ – keep going back for more’
Late Night Shoppers Rate – Thursday 6-11pm - £5.00 for the period Started on 3 May 2007
UNDERGROUND DISRUPTIONS
Victoria Line 9 September No service Victoria to Brixton 16 September No service Victoria to Brixton 30 September No service Walthamstow Central to Brixton 4 November No service Walthamstow Central to Brixton 18 November No service Walthamstow Central to Britxon
Central Line 16 September No service Marble Arch to North Acton
Members were kept informed of developments in the London Underground strike in early September.
Useful Information and Telephone Numbers
• Environment and Planning Department (and out of hours) (020 7641 6000) • Planning Services (Central Team – Mayfair) (020 7641 2927/2541) (South Team – St. James’s (020 7641 2681/2977) • Street Environment Management (Monitoring of all street environment issues affecting the public highway including cleansing and highway matters) (020 7641 1177) • Street Parking Services (All matters concerning parking) (020 7641 2960) • Street Enforcement (illegal street trading, fly posting, prostitutes’ cards) (020 7641 7843) • Anti-social behaviour (020 7641 3000) • Trading Standards (020 7641 1111) • Special Events (Consents for filming and special events on the public highway) (020 7641 2390) • One stop shops (020 7641 7777) • Pest Control (020 7641 1522) • Trading Standards (020 7641 1111) • Environment Action Line (020 7641 2000) • Environmental Health, Noise and Pollution (Noise, dust, smoke and environmental pollution) (020 7641 1060/1166) • Building Sites and Activities (nuisance including noise) (020 7641 2560)
CHURCH PLACE – PUBLIC REALM IMPROVEMENT Westminster City Council has proposed improvements to Church Place, Jermyn Street and Piccadilly, following the major development at 32-34 Jermyn Street. These improvements are to be carried out in association with the developers and are as follows:
¾ Resurfacing Church Place and Jermyn Street footway in that area, using natural Yorkstone paving ¾ Improved lighting throughout the area ¾ Reconstructing a section of Jermyn Street pavement ¾ Removing existing bollard on the build-out ¾ Relocating the post box and provision of new cycle racks ¾ Replanting of two trees on Jermyn Street
POLICE AND SECURITY
West End Central Police Station - 020 7437 1212 and ask for the control room. In an emergency of course call 999.
Various Security Issues
COMMUNITIES TOGETHER BUSINESS INFORMATION BULLETIN Following the Terrorist attempts in Park Lane and Haymarket in early July, the Police issued a Community Safe Bulletin giving advice on terrorism awareness and how businesses should deal with similar situations. This was passed on to Members at the time. For another copy please contact Penny Kennedy Scott.
THEFT FROM CARS IN THE AREA Police are keen that Members report anyone they see acting suspiciously around cars in the area, following a spate of theft from vehicles. They would like any information about thefts, where they occurred etc to be reported to their Community Intelligence line at 020 7641 3000.
Remember if you see suspicious activity, witness a crime in progress or there is any other emergency situation ALWAYS call Police on 999.
OTHER ISSUES ADDRESSED BY THE ASSOCIATION The Association has passed on information to Members on the following: ¾ Invitations to two Project Griffin awareness courses on terrorism
SALES STATISTICS AND INFORMATION
Shopping Hours and Sales Dates Information Twice a year Members are asked to provide the Association with their normal opening times, Sunday opening times, Bank Holiday opening times (including Christmas and the New Year) and Sales dates. These are then put into a schedule and circulated to all Retail Members to aid them with their planning.
Jermyn Street Discount Card Jermyn Street Association Members receive a discount card which entitles them to a 10% discount at participating shops in the street. This scheme has been running for a number of years.
Global Refund Index Global Refund provide quarterly reports on sales statistics in the West End and St. James’s.
JERMYN STREET ASSOCIATION COMMITTEE
The following are Members of the Jermyn Street Committee:
Henry Togna 22 Jermyn Street (JSA Chairman) Nigel Milne Nigel Milne (JSA Deputy Chairman) Daniel Alvarez Daks Mark Dunhill Dunhill Richard Edgecliff-Johnson Foster & Son Ciaran Fahy The Cavendish Jennifer Harris JRBH Strategy & Management Alison Jordan Fortnum and Mason Lucy Meredith Rowley’s Restaurant Anthony Nissen Virtual Office Group Ben Reeve D.E. & J. Levy Emma Twyman The Crown Estate Marina Wallrock Favourbrook Simon Wilson McKinsey & Co
PR AND PUBLICITY CONTACT
Katie Thomas is responsible for PR for the Association. Her contact details are as follows:
Identity PR 4th Floor, 214 Great Portland Street London W1W 5QN T: +44 (0) 207 388 9988, M: +44 (0) 207 388 8588, E-mail: [email protected]
TO CONTACT THE JERMYN STREET ASSOCIATION
Please contact Penny Kennedy Scott by:
E-mail: [email protected] Telephone: 020 7821 5230 Fax: 020 7821 7320 Mail: Garden Flat, 104 Cambridge Street, London SW1V 4QG