CHANNEL IMAGE PROMOTION CNN FACTS FIRST “APPLE BANANA” CNN WORLDWIDE
CNN FACTS FIRST “APPLE BANANA” CNN WORLDWIDE
CNN FACTS FIRST “APPLE BANANA” CNN WORLDWIDE
1 JURY
JACK SHENKER JUSTIN SCOTT LAURA YOSHIOKA NIKO DEMORDAUNT
JAMES KIM KRISTIN BRUNO MIKE SILBOWITZ TOM HAM
ONLINE JUDGES
AARON GRANT BYRON CHEW GUSTAVO ALVARADO MARVIN IGNACIO
ALAN HUNTER CALLIE JENKINS JEFF NEINSTEIN MAYYA GRINBERG
AMBER GALVIN CHRISTINE FARMER JOHN ROSENBERG ROBBIE MCCAWLEY
ANDREW DRAKE DANIEL WEISINGER JOSEPH MCNEELY SCOTT HAYMAN
ANNIE POR DAVID GETSON JULIE LOWE WAYNE LEONARD
BRETT HOCKER DUSTIN BROWER KARI HALE WILL POWERS
BRIAN PORTER ERIK DOCHTERMANN LAURA NAVIAUX STURR
2
MARKETING TEAM OF THE YEAR
AGENCY OF THE YEAR BEST PROMOTIONAL TRAILER - BEST PROMOTIONAL TRAILER - ALL INCLUSIVE ANNOUNCEMENT/NEW RELEASE
GOLD GOLD MORTAL KOMBAT 11 ANNOUNCEMENT TRAILER Marvel Powers United VR Launch Trailer CREATE ADVERTISING GROUP space.camp SILVER SILVER CALL OF DUTY: BLACK OPS 4 - LAUNCH TRAILER Far Cry 5: Story Trailer GNET AGENCY & ACTIVISION Ubisoft & Buddha Jones
FINALISTS FINALISTS
Assassin’s Creed Odyssey Launch Trailer MOUNTAIN DEW AMP GAME FUEL LAUNCH – WIN SAUCE Ubisoft Entertainment HEAT
Far Cry 5: Story Trailer The Outer Worlds Announce Trailer Ubisoft & Buddha Jones Private Division
Far Cry 5 Story Assassin’s Creed Odyssey Announce Trailer Buddha Jones Ubisoft Entertainment, Sunny Side Up, Buddha Jones
Assassin’s Creed Odyssey Announce Trailer Mountain Dew Game AMP Fuel Launch - LOSER TEARS Ubisoft Entertainment HEAT
5 BEST PROMOTIONAL TRAILER - BEST PROMOTIONAL TRAILER - CURRENT/ONGOING/NEW CONTENT MOBILE/FREE TO PLAY
GOLD GOLD PUBG: “Winter is Here” Trailer S.H.I.E.L.D. Medic Team Up Tales Video Series PUBG FoxNext Games SILVER SILVER Warframe - Super Super Space Ninjas Dissidia Final Fantasy Opera Omnia - The Golden Saucer Mashed Square Enix / Koei Tecmo Games / Liquid Advertising
FINALISTS FINALISTS
Astroneer - Rover Update Trailer Gods of Olympus - Official Trailer System Era Softworks Lunar Animation
Sentinel of the Spaceways Ghostbusters World Launch Trailer (Marvel Contest of Champions’ 4-Year Anniversary) Kovel/Fuller / Simple Films / 4:33 Creative Lab Kabam Westworld Mobile Game Launch FARCRY 5 POST LAUNCH TRAILER Heat Ubisoft Ghostbusters World Recruitment Trailer Destiny 2: Forsaken - Launch Trailer Kovel/Fuller / Simple Films / 4:33 Creative Lab GNET AGENCY & ACTIVISION
6 BEST PROMOTIONAL TRAILER - BEST GAME FOOTAGE TRAILER INDIE/STUDENT
GOLD GOLD Gods of Olympus - Official Trailer Rage 2: Open World Trailer Lunar Animation Bethesda Softworks and Hammer Creative SILVER SILVER Outlast II - Jump Scare CALL OF DUTY: BLACK OPS 4 Multiplayer reveal trailer Red Barrels + Liquid Advertising GNET AGENCY & ACTIVISION
FINALISTS FINALISTS
Astroneer - Rover Update Trailer Far Cry 5: Story Trailer System Era Softworks Ubisoft & Buddha Jones
Override - Features Trailer Assassin’s Creed Odyssey Launch Trailer Aspect / Modus Games Ubisoft Entertainment
Shadow of the Tomb Raider Launch Trailer Crystal Dynamics/Square Enix and Hammer Creative
Assassin’s Creed Odyssey Power of Choice Ubisoft Entertainment
Assassin’s Creed Odyssey Announce Trailer Ubisoft Entertainment
7 BEST LIVE ACTION TRAILER BEST SHORT FORMAT PROMOTIONAL CONTENT
GOLD GOLD PUBG: “Pan-demonium” Minecraft “Cats & Pandas” PUBG 215 McCann SILVER SILVER World of Warcraft: Battle for Azeroth - “It Matters” Rage 2: 12 Days of Ragemas GNET AGENCY & BLIZZARD ENTERTAINMENT Bethesda Softworks and Hammer Creative
FINALISTS FINALISTS
Shadow of the Cute Raider FAR CRY 5 BILL OF RIGHTS Square Enix, Inc. Ubisoft
Guild Wars 2: Friend/Ships Civilization 6: How To Civ ArenaNet, LLC. 2K Games and Hammer Creative
Assassin’s Creed Odyssey Alexa Meets Alexios Assassin’s Creed Odyssey Alexa Meets Alexios Ubisoft Entertainment Ubisoft Entertainment
Just Cause 4 - “One Man...” Xbox Casablanca Square Enix / Liquid Advertising Buddha Jones
8 BEST LONG FORMAT PROMOTIONAL BEST TELEVISION OR THEATRICAL AD CONTENT
GOLD GOLD Assassin’s Creed Odyssey Alexios Responds Far Cry 5: Nothing Ever Happens Around Here Ubisoft Entertainment Ubisoft SILVER SILVER Far Cry 5: Inside Eden’s Gate Xbox Game Pass - Meet & Greet Ubisoft & The Content Group Ayzenberg Group & Microsoft
FINALISTS FINALISTS
Guild Wars 2: Friend/Ships Kingdom Hearts 3 Together Trailer ArenaNet, LLC. Create Advertising Group
Valkyria Chronicles 4 | Europan History In 5 Minutes Just Dance 2019 SEGA OF AMERICA, INC. Ubisoft
The Making of a Tomb Raider Xbox Platform Jumping Square Enix, Inc. Microsoft Xbox
Yakuza 6: “The Bouncer” Assassin’s Creed Odyssey GP 30 TV SEGA of America, Inc. / Liquid Advertising Ubisoft Entertainment
9 FUNNIEST VIDEO BEST OVERALL ADVERTISING CAMPAIGN
GOLD GOLD Skyrim Very Special Edition - Amazon Alexa Trailer World of Warcraft: Battle for Azeroth - “It Matters” CAMPAIGN GNET AGENCY & BETHESDA GAMES STUDIOS GNET AGENCY & BETHESDA GAMES STUDIOS SILVER SILVER Forza Horizon 4 Commercial Shadow of the Tomb Raider: Best Overall Advertising Campaign Microsoft Xbox Square Enix / Crystal Dynamics / Eidos Montreal / Liquid Advertising
FINALISTS FINALISTS
Crackdown 3: Step Up Your Boom - Suit Up VIDEO Xbox Platform Jump In Campaign GNET AGENCY & MICROSOFT XBOX Microsoft Xbox
Destiny 2: Forsaken Refer-A-Friend Trailer Crackdown 3: Step Up Your Boom Campaign GNET AGENCY & ACTIVISION GNET AGENCY & MICROSOFT XBOX
Overwatch “Barbershop - Free This Weekend?” Mountain Dew Game Fuel Launch Blizzard Entertainment / Liquid Advertising Heat
Crackdown 3: Step Up Your Boom - Get The Jump VIDEO JC4 - All-Time Action Game GNET AGENCY & MICROSOFT XBOX Square Enix / Liquid Advertising
10 BEST OUTDOOR ADVERTISING BEST MARKETING CAMPAIGN OF THE YEAR CAMPAIGN - ALL INCLUSIVE
GOLD GOLD Just Cause 4 - Best Outdoor Advertising Campaign God of War Square Enix / Avalanche Studios / Liquid Advertising Digitas San Francisco SILVER SILVER NBA2K19 - Real Time OOH Assassin’s Creed Odyssey Marketing Campaign 2K + BSSP + Liquid Advertising Ubisoft Entertainment
FINALISTS FINALISTS
Shadow of the Tomb Raider: Best Outdoor Advertising Campaign State of Decay 2: Apocalypse Diaries Square Enix / Crystal Dynamics / Eidos Montreal / Liquid 215 McCann Advertising Xbox Platform Jump In Campaign Microsoft Xbox
Far Cry 5 Ubisoft
NBA2K19 Launch 2K + BSSP + Liquid Advertising
11 BEST MARKETING CAMPAIGN OF THE YEAR BEST MARKETING CAMPAIGN OF THE - CORE GAMES YEAR - FAMILY/RATED E
GOLD GOLD Assassin’s Creed Odyssey MARKETING Campaign Forza Horizon 4 Launch campaign Ubisoft Entertainment Microsoft Xbox SILVER SILVER Words With Friends 2 Mobile Game Launch Just Dance 2019 Heat Ubisoft
FINALISTS FINALISTS
PUBG on Xbox sustain campaign Civilization 6: Switch Launch Campaign Microsoft Xbox 2K Games and Hammer Creative
World of Warcraft: Battle for Azeroth - “It Matters” CAMPAIGN LEGO DC Super-Villains GNET AGENCY & BLIZZARD ENTERTAINMENT Warner Bros. Interactive Entertainment
Yakuza 6: Best Campaign of the Year NBA2K19 Launch SEGA of America, Inc. / Liquid Advertising 2K + BSSP + Liquid Advertising
State of Decay 2 Microsoft Xbox
12 BEST MARKETING CAMPAIGN OF THE BEST PRE-ORDER CAMPAIGN YEAR - MOBILE GAMES/FREE TO PLAY
GOLD GOLD Westworld Mobile Game Launch Just Cause 4 - Rico Challenge Heat Square Enix SILVER SILVER MARVEL Strike Force Launch God of War FoxNext Games Digitas San Francisco
FINALISTS FINALISTS
MapleStory 2 - Launch Campaign KINGDOM HEARTS III Make Your Own Pre-Order Experience Nexon America Square Enix
13 BEST USE OF INFLUENCERS BEST PROMOTIONAL LIVE STREAM FOR A GAME
GOLD GOLD The Making of a Tomb Raider Looney Tunes: World of Mayhem - Crushathon Square Enix / The Platform Group / Liquid Advertising Wildlife SILVER SILVER Just Dance 2019 Warframe TennoLive 2018 Ubisoft Digital Extremes
FINALISTS FINALISTS
Xbox Sessions Just Cause 4 - Rico Challenge Livestream Microsoft Xbox Square Enix
Rainbow Six Siege: Royale Does Siege SEGA E3 Livestream Ubisoft SEGA of America, Inc. / Liquid Advertising
SEGA E3 Livestream SEGA of America, Inc. / Liquid Advertising
TWD OUR WORLD “Bearable” Bacon & Sons Film Co.
14 BEST USE OF SOCIAL MEDIA BEST POP DISPLAY
GOLD GOLD God of War Fortnite Digitas San Francisco Bay Cities SILVER SILVER Assassin’s Creed Odyssey Spartan Responds KH3 Standee Ubisoft Entertainment SQUARE ENIX America
FINALISTS FINALISTS
Guild Wars 2: #GW2IRL Social Campaign Tomb Raider ArenaNet, LLC. Bay Cities
Shoppable Moments 215 McCann
JC4 - Cadiz & Escobedo Square Enix / Liquid Advertising
Yakuza 6 and Kiwami 2: Best Use of Social Media SEGA of America, Inc. / Liquid Advertising
15 BEST BOX ART/PACKAGING (LIMITED BEST BOX ART (STANDARD EDITION) EDITION, SPECIAL EDITION OR COLLECTOR’S EDITION)
GOLD GOLD Assassin’s Creed Odyssey Standard Edition Assassin’s Creed Odyssey Collector’s Edition Ubisoft Entertainment Ubisoft Entertainment SILVER SILVER Call of Duty - Black Ops 4 Standard Packaging Call of Duty - Black Ops 4 Mystery Box Edition Activision, Treyarch, PETROL Advertising Activision, Treyarch, PETROL Advertising
FINALISTS FINALISTS
Ace Combat 7 Valkyria Chronicles 4 | Memoirs From Battle Premium Edition Bandai Namco, PETROL Advertising ATLUS
Immortal Unchained Call of Duty - Black Ops 4 Collectors Edition O-Sleeve & Toadman Interactive Steelbook Activision, Treyarch, PETROL Advertising
The Dissidia Final Fantasy NT Steelbook Brawler Edition Square Enix
Yakuza 6: After Hours Edition SEGA of America, Inc.
16 BEST EXPERIENTIAL BEST USE OF MUSIC
GOLD GOLD Become the Tomb Raider - SDCC Warframe - We All Lift Together Musical Square Enix / JMP Creative / Barkley. Digital Extremes SILVER SILVER Xbox Barber Shop at NBA All-Star Weekend Assassin’s Creed Odyssey Photomode Microsoft Xbox Ubisoft Entertainment
FINALISTS FINALISTS
Resident Evil 2 Experience The Outer Worlds Announce Trailer Capcom USA & George P. Johnson Experience Marketing Private Division
Forza Horizon 4 Global Launch Event at Goodwood Guild Wars 2: A Bug in the System Microsoft Xbox ArenaNet, LLC.
FAR CRY 5 EXPERIENTIAL PREVIEW EVENT Destiny 2: Forsaken Refer-A-Friend Trailer UBISOFT GNET AGENCY & ACTIVISION
Overwatch Payload Tour Last Year The Nightmare Reveal Blizzard Entertainment / Liquid Advertising Buddha Jones
17 BEST USE OF SOUND DESIGN BEST COPYWRITING
GOLD GOLD Call of Duty: Black Ops 4 Multiplayer Reveal Trailer Skyrim Very Special Edition - Amazon Alexa Trailer GNET AGENCY & ACTIVISION GNET AGENCY & BETHESDA GAMES STUDIOS SILVER SILVER PlayerUnknown’s Battlegrounds - E3 Trailer Words With Friends 2 Mobile Game Launch GNET AGENCY & MICROSOFT XBOX Heat
FINALISTS FINALISTS
Mortal Kombat 11 Announcement Trailer Assassin’s Creed Odyssey Spartan Responds Create Advertising Group Ubisoft Entertainment
Call of Duty: Black Ops 4 - Blackout Trailer Far Cry 5 Story GNET AGENCY & ACTIVISION Buddha Jones
Astroneer - Basebuilding Update Trailer Overwatch - “Breakup - Free This Weekend?” System Era Softworks Blizzard Entertainment / Liquid Advertising
Destiny 2: Forsaken - The Dreaming City TWD OUR WORLD “Bearable” GNET AGENCY & ACTIVISION Bacon & Sons Film Co.
18 BEST EDITING BEST CGI
GOLD GOLD The Outer Worlds Announce Trailer Call of Duty: Black Ops 4 - Blackout Announce Private Division Aspect / Activision SILVER SILVER Just Cause 4 - 1970’s Era Trailer Mortal Kombat 11 Announcement Trailer Square Enix / Liquid Advertising CREATE ADVERTISING GROUP
FINALISTS FINALISTS
Call of Duty: Black Ops 4 - Blackout Trailer Civilization VI - Gathering Storm GNET AGENCY & ACTIVISION Plastic Wax
Destiny 2: Forsaken - The Dreaming City Archangel Hellfire: CG Teaser GNET AGENCY & ACTIVISION Buddha Jones
Just Cause 4 - 1960’s Era Trailer Square Enix / Liquid Advertising
Call of Duty: Black Ops 4 Multiplayer Reveal Trailer GNET AGENCY & ACTIVISION
19 BEST KEY ART BEST PRODUCT LOGO DESIGN
GOLD GOLD Far Cry 5 Rage 2 - Logo Ubisoft Bethesda Softworks, PETROL Advertising SILVER SILVER Just Cause 4 Era Movie Posters Mortal Kombat 11 Logo Square Enix / Avalanche Studios / Liquid Advertising Create Advertising Group
FINALISTS FINALISTS
DOOM Eternal - 25th Anniversary Key Art DOOM Slayers Club Logo and Icon Bethesda Softworks, PETROL Advertising Bethesda Softworks, PETROL Advertising
Call of Duty - Black Ops 4 Key Art Immortal Unchained Logo Activision, Treyarch, PETROL Advertising Toadman Interactive, PETROL Advertising
Forza Horizon 4 Key Art Call of Duty - Black Ops 4 Logo Ayzenberg Group & Microsoft Activision, Treyarch, PETROL Advertising
Rage 2 - Key Art DOOM Eternal - Best Logo Design Bethesda Softworks, PETROL Advertising Bethesda Softworks, PETROL Advertising
20 BEST PROMOTIONAL PARTNERSHIP BEST PRODUCT ANNOUNCEMENT
GOLD GOLD Assassin’s Creed Odyssey Amazon 360 Westworld Mobile Game Launch Ubisoft Entertainment Heat SILVER SILVER Skyrim Very Special Edition - Amazon Alexa Trailer Shadow of the Tomb Raider GNET AGENCY & BETHESDA GAMES STUDIOS Square Enix Inc.
FINALISTS FINALISTS
Xbox + Taco Bell Mortal Kombat 11 Announcement Trailer Microsoft Xbox Create Advertising Group
Shadow of the Tomb Raider: Best Promotional Intel® Core i9 9th Gen Launch Partnership with Inverse CAUSE+EFFECT Square Enix / Crystal Dynamics / Eidos Montreal / Liquid Advertising / Inverse Call of Duty: Black Ops 4 - Blackout Announce Aspect / Activision NBA2K19 + VOX 2K + Liquid Advertising Mountain Dew Game Fuel Launch Heat Xbox + Chips Ahoy! Microsoft Xbox
21 BEST BUZZ GENERATING TACTIC THINKING OUTSIDE OF THE BOX
GOLD GOLD Overwatch Payload Tour - Best Buzz Generating Tactic Minecraft “Coral Crafters” Blizzard Entertainment / Liquid Advertising 215 McCann SILVER SILVER Overwatch Happy Hero Days 2018 Summer Campaign Shadow of the Cute Raider Blizzard Entertainment / Liquid Advertising Square Enix / Barkley
FINALISTS FINALISTS
Warframe - TennoLive Twitch Drop Warframe #LiftTogether Discord ARG Digital Extremes Digital Extremes
Assassin’s Creed Odyssey Alexa Meets Alexios Forza Horizon 4 Seasons Simulator Ubisoft Entertainment Microsoft Xbox
Skyrim Very Special Edition - Amazon Alexa Trailer Skyrim Very Special Edition - Amazon Alexa Trailer GNET AGENCY & BETHESDA GAMES STUDIOS GNET AGENCY & BETHESDA GAMES STUDIOS
Shadow of the Cute Raider Overwatch Payload Tour Square Enix, Inc. Blizzard Entertainment / Liquid Advertising
22 BEST COOL SH*T
GOLD Assassin’s Creed Odyssey Alexa Spartan Assistant Ubisoft Entertainment SILVER Overwatch Happy Hero Days 2018 Summer Campaign Blizzard Entertainment / Liquid Advertising
FINALISTS
Xbox Marks The Spot Microsoft Xbox
Assassin’s Creed Odyssey Kassandra Statue Ubisoft Entertainment
Limited Edition Air Jordan III Xbox One X Consoles Microsoft Xbox
Just Cause 4 - “All-Time Action” Eras Posters Square Enix + Liquid Advertising
23 Promax would like to thank our partners & sponsors for their support:
PRESENTING PARTNERS
EVENT SPONSORS
EVENT DESIGN PARTNER AWA R DS DESIGN PA RTN ER OFFICIAL MUSIC PARTNER
24