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Ahmedabad Unitedworld School of business, A/907 Uvarshad, Gandhinagar highway, Ahmedabad - 382422 Phone: +91 79 6512 5000

Delhi Plot No. 1964, Sec-45, Gurgaon 122003. Phone: +91 99990 49471 / 99990 49334

Hyderabad Municipal No. 8-2-120/112/A/15 & 16, Road No. 9, Lane - Opposite Chiranjeevi Blood Bank, Jubilee Hills, Hyderabad - 500034 Phone: +91 40 6460 5000/6452 5002-03

Kolkata Infinity Benchmark, 10th Floor, Plot - G1, Block - EP & GP, Sector - V, Salt Lake, - 700091. Phone: +91 33 4004 5000/5884/5885

Mumbai Goldline Business Centre, 2nd to 5 th Floor, Linkway Estate, Link Road, Near Inorbit Mall, Next to Chincholi Fire Brigade Malad (West), Mumbai - 400064 Phone: +91 22 3209 7008-09

Singapore 3 Tampines Central 1, 06-01 Abacus Plaza, Singapore - 529540

Be a par t of Jet-speed Economy

www.unitedworld.in inside front cover inside back cover

The limits of the possible can only be defined by going beyond them into the impossible.

Arthur C. Clarke It is a world without borders. Set your sights higher. Look beyond the traditional boundaries. Empower yourself with experiential learning at Asia's first open economy focused B-school. Get a global perspective of economic realities around you to join the new breed of managers. Discover a new world of opportunities. It is for you. Prof. Tridibesh Bandyopadhyay Director’s B. Tech (Jadavpur University), PGDM (IIM Calcutta) Message Director & Dean Academics

Welcome to Unitedworld! Mission In the rapidly changing 'open economy' environment, where the world is Create global citizens honed with open economic ideas. eagerly looking forward to the industry ready professionals, Unitedworld School Promote entrepreneurship with advisory support. of Business aims to be the preferred choice for youngsters with international Develop centres of excellence for selected industry ambitions. Our mission is to create global citizens from honed with the skills verticals. and aptitudes for modern business; develop an eco-system for industry-relevant Nurture consultancy / advisory / training support academics; and nurture a set of socially concerned corporate citizens who can backbone for corporate. act strategically with commitment to ethical values. Develop an eco-system for industry-relevant academics - with a global support network of Indian born Your choice of subject and institute will set you apart from the others. It is executives and academicians. important, therefore, to choose your preferred area of higher studies and Experience learning from world-class faculty members consequently, where to study. We can assure you that by choosing Unitedworld, with impeccable track records. you have taken the first step in that direction. As a launch platform for fulfilling career aspirations, the experience at Unitedworld will be exciting and rewarding.

Today an MBA degree has become the generic requirement for successful careers and there are certain critical elements which can enhance the value of your learning. These include a solid foundation of core courses and analytical techniques, faculty of the highest order, industry-oriented academic content, rigorous processes and constant interaction with the industry. There are also other areas, latent or experiential, which have an indirect impact on the 21st century manager. With a constant thrust on business communication, access to live content, state-of-the-art IT enabled environment and unique career coaching support, Unitedworld will arm you with the required skill-sets of a Values universal manager.

Promote sustainable development. Let us all come together to create an institution which stands out for its Improve standard of living by encouraging inclusive growth. excellence. Spread business research outcomes for community benefit. Create a set of socially concerned corporate citizens. I wish you all the best.

Tridibesh Bandyopadhyay Content

The Paradigm Shift 05 The Paradigm Shift A School of Change for the Changing World 07 Unitedworld Knowledge Backbone 07 Board Of Governors 08 Industry Advisory Board 08 Departments & Faculty 10-11 World Class Infrastructure 12-13 Unitedworld Campuses 14-19 Education Excellence 20 Live Content Engine 21 Learning Fundamental Concepts and Open Economy Strategies 22 Diversity Advantage 22 Application Orientation 23 Open Economy Orientation 24-25 Branded Projects 26 ERP & Technology Support at Academics 27 Global Collaborations 28-29 Distinctive Programme 30-35 Corporate Exposure 36-37 IIM Ahmedabad CONFLUENCE 2010 (City Host: NBO) 38 CEO Lecture Series 39 Mega Events of Uniteworld 40 The world is changing. The balance of economic power is economy movements in other powerful trade blocks, like Placement 2011 42-45 shifting from North America and Europe to Asia. Vibrant BRIC (Brazil / Russia / India / China) and IBSA (India Brazil managers from India are stepping out to dominate the South Africa). Multinational companies are therefore The World is Calling at Unitedworld 46-48 emerging economies in Asia and beyond. keenly viewing these countries both as markets and Are you ready ! manufacturing or service bases. Indian companies too are increasingly investing in developed and emerging India has been steadily integrating with the global countries. economy since the early 1990s. The country has thrown open its doors and has become a part of the vigorous India has emerged as one of the strongest and well Asian growth. Today it is widely recognized that India, managed economy with a vast middle-class population, along with China, is the new economic powerhouse. well-built education system, structured political hierarchy, strong capital market and respectable For future managers there are two significant movements economic reform, Asia today is the growth zone of the in global economic landscape that will influence world. corporate strategies and actions. One, India and other Asian countries are increasingly becoming a part of Today the demand is for a new breed of managers with a ASEAN Free Trade Area (AFTA). Two, India is steering open global perspective.

05 A School of Change for the Unitedworld Changing World Knowledge Backbone

The new paradigm needs a radical shift in management Brand identity and recognition of an institute has a linear education. Managers of tomorrow need to be schooled relationship with the Human capital associated with it. with global best practices. Their understanding must We believe that it's only the combined talent of Human embrace the practical realities of managing modern, Capital that builds a knowledge organisation. technology led business in open economic environment. With a valuable network of talented Indian executive Today the demand is for managers who can appreciate the spread across the globe, clubbed with competent global linkage of products and services - a trend which will Indian academic pool, adjunct faculties from Ivy League grow manifold in the years to come. While global ivy- B-schools, and Brand linkages, Unitedworld has become league business schools have redefined their curriculum one of the top Indian platforms to learn the global with this industry demand, management education in economic order. India remains largely a conservative, theory-based, orthodox academic process.

This need was identified by a group of Indian born economists, academicians and top MNCs executives a few years ago. To meet this need, they came together to form Unitedworld - the first Open Economy ready B-school. Unitedworld is one of the few Indian B-Schools where the curriculum is geared to meet market demands of the open economy. The aim: to groom talent for the South and SE Asian business needs.

In three years flat, Unitedworld was awarded as the best institute to learn marketing management in India. CMO Asia recently recognised Unitedworld as the best upcoming Business School in Asia (July 2011). Campus placement record 2010-11 shows how fast India Inc. identified the global perspective of the institute and absorbed all its students. Unitedworld is Asia's fastest growing B-School brand today.

06 07 Board Of Governors

Unitedworld's Board of Governors include some of the best-known names from industry and academics.

Prof. S K Gupta Former CMD, VSNL Telecom Advisor, TATA Group

Dr. Arun Nigvekar Former Chairman, UGC; Ex. VC, Pune University; Founder Director, NAAC

Dr. Sujit Kumar Basu Former Director, MDI Gurgaon; Former VC, Viswabharati University

Dr. D Nagabrahmam Former Director, TA Pai Management Institute

Dr. Malay Mahadevia Director (Projects), Mundra Port & Mundra SEZ

Prof. S C Jain Former CEO, LIC Housing Finance; Chair Professor, National Academy

Prof. Rajul Awasthi Economic Advisor, World Bank; Former OSD, Dept. of Finance, Govt. of India

Prof. Anuj Agarwal Director, Global operations, Vishal Inc.

Industry Advisory Board

The Industry Advisory Council comprises of top management executives from global industries. The members of this global team meet over 'Annual Industry Roundtable' to decide the global market readiness of the curriculum and to develop a direction of placement efforts. This initiative places Unitedworld as one of the most industry linked B-school in India.

Prof. Vishal Singh Director, Communications & Media, Microsoft SE Asia

Prof. S N Burman Chief Comm. Officer, Maruti Udyog Ltd

Dr. Subir Saha Ex. Head, R & I Nokia Siemens Networks

Prof. Chiranjib Pal Vice President, Oracle , California, USA

Prof. Sujoy Banerjee Vice President HR, Eveready Industries

Prof. Kaustuv Bhadra Ex. Vice President, Mudra Communications

Prof. Kisholoy Roy Chowdhury Solution Lead, Global Delivery, IBM India

Prof. Tapan Chatterjee Executive Director, CAPEXIL

Prof. Alak Dev Serial Entrepreneur, SanJose, CA, USA

Prof. Abhishek Rungta CEO, Indusnet Technologies

Prof. Bashab Sarkar MD & CEO, Mediapros

Prof. Subhromit Das Executive Director, JP Morgan Chase, Singapore Faculty Meeting for Academic plans 08 09 Communication Skills Departments & Faculty Prof. Priyanka S MBA-HRM & Marketing Lal Bahadur Shastri Institute of Management, Lucknow The pride of Unitedworld is built on the global faculty pool. We believe that any institution that imparts knowledge should be built with Prof. Rini Bahal MBA - HR, Phd (Pursuing) IBMR, Ahmedabad people of credence and competence. Our faculty members bring back experience from reputed institutions like MIT, Wharton School of Prof. Chethana G. Krishna BE, PGDBM Bangalore University, Hyderabad University Business, Harvard, Cambridge University, University of Chicago, Princeton, London School of Economics, IIM, IIT, Delhi School of Economics, Prof. Joyee Lahiri MA-English, Bed Calcutta University XLRI, JNU, Indian Statistical Institute etc. This repertoire of global faculty helps us to offer our students an unparalleled academic experience. Prof. V. RajaRaman* MA, LLB University of Mumbai

Business Strategy & General Management Marketing & International Business Prof. Bharat Dalal I.T.P., MBA Harvard University, Stanford University Prof. Amitabha Ghosh PGDBM IIM Calcutta Prof. M J Singh B.Tech, PGDM IIT Delhi, IIM Ahmedabad Prof. Kaveri Narang PGDM IIM Calcutta Prof. P. K. Ghosh B.CH.E., AMICHE, Fellow in Mgt JU, IIM Ahmedabad Prof. Anil Bandopadhyay MBA(IB), PGDBM IIFT, IISWBM Prof. Pummy Narang PGDM, B.Tech IIM Calcutta, IIT Prof. Rahul Chawdhury* MSc- Strategic Marketing, PGDM Cranfield University, Chartered Institute of Marketing UK Prof. Pinaki Param Ghosh MMM, PGHRM, PGD in International Trade, Certificate in Frontiers in Development Policy Pondicherry University, NMIMS, World Bank Institute Prof. Namit MBA, SEC FMS Delhi, Manchester Business School Prof. R. Vijay Shankar B.Tech, PGDM DCE, IIM Calcutta Prof. Piush Bahl MBA Northeast Louisiana University, USA Prof. A.B. Raju* PGDRM IRMA Prof. Ayan Banerjee* M.Sc, PGDBM Universtiy of Reading-UK, XIM-Mumbai, University of Mumbai Prof. Himanshu Vaidya BE, MBA, Member of IMCI, TiE Sardar Patel University Quantitative Techniques Prof. Arnaz Bhotpuria MBA Gujarat University Dr. Sunil D Lakdawala M.Sc, Ph.D IIT-Mumbai, Yale University Prof. Jayesh Ganatra* BE, PGDMC, CMC IMCI Dr. Prakash Mathure* D. Sc, Ph.D Harvard University Prof. Smita Chatterjee MBA, MSc Biotech IBS, CU Prof. Neerja Arora PGDM IIM Calcuta Prof. Mahua Datta MSc, MBA CU, IIPMS-Mumbai Prof. Poonam Arora MS-Insurance, MSc Maths ICFAI, Gujarat University Prof. Ramyani Dasgupta MBA Jaipuria Inst of Management Prof. Rajkumar Pillai MBA, M.Phil(Maths) Pondicherry University Prof. Tarang Vaish* MBE Delhi University Prof. Sayantani Roy Chowdhury PhD-Eco, Mphil-Eco Calcutta University Prof. Kavita S Kulkarni* M.Phil, MBA MKU, Andhra Univ Prof. Anupam Bhatnagar* Cert in Export Marketing, PGDSMM, MBA IIFT, NIS NIIT, Darbhanga University Prof. Mona Bhatia* MBA (Marketing), Diploma in Advertising & Public Relations (DAPR) University of Pune, K.C College Finance & Accounts Prof. K Sunil Unni* MA, PGDBM University of Mumbai, Marathawada University Prof. H P Goel PGDM IIM Calcutta Prof. J S Mani* Masters in Financial Mgt; BSc Statistics & Eco Mumbai University Prof. Naresh Dubbudu* B.Tech, PGDM NIT Warangal, IIM Bangalore Prof. A Vamshidhar* B.Tech, PGDM Andhra University, IIM Indore Prof. Madhu Iyengar AICWA, M.Com Institute of Cost & Works Accountants of India, Delhi University Human Resource Management Prof. Vijay Vora FCA, CA The Institute of Chartered Accountants of India, New Delhi Prof. Anjan K Majumdar Masters Degree in Industrial Relations & Personnel Management, LLB XLRI, Leeds University Prof. Sailaja Jonnalagada* AICWA, MBA Institute of Cost & Works Accountants of India, JNTU Prof. Manas Chakravarty MBA, IR, Alumnus IISWBM, ASCI, Administrative College of India, Hyderabad Prof. Dipak Majumdar M.Com., LL.B., PGDBA, PGDFM, MBA City University, Los Angles Prof. Meenakshi Khemka Ph.D, MBA IIT Delhi, University of Allahabad Prof. Vibha Jhol CA, B.Com Calcutta University Prof. Payal Sharma* MHRM Monash University, Melbourne Prof. Ananya Mukhopadhyay Cert. Mgt, PGDBM, B.Com Enterprise Development Institute, CU Prof. Bhupinder Arora Diploma in HRM, Mphil-Psychology National Inst. of Labour Education & Management, Kurekshatra University Prof. Subhra S Chakraborty B.Com, Fellow of Insurance Institute of India CU, Insurance Institute of India Prof. Venkat Kaundinya* M.Sc in Analytical Chemistry, Masters in HRDM IIT Kharagpur, Andhra University (Visakhapatnam, A.P) Prof. Partho Banerjee* CA, CS ICAI Prof. Roopa Nandi* CS, MBA, Advertising & Promotion CIM, UK, BAV Indore, University of Kolkata Prof. Tripti Jain* CS, LLB, CA , ICWA (final) ICSI, Delhi, Rajasthan University, ICWAI, Delhi Prof. Samir Kr. Bhattacharya* M. A. Personnel Management & Labor Welfare Tata Institute of Social Sciences, Mumbai Prof. Vinod Kumar Agarwal* LL.B., PGD in Insurance Management Prof. Hardik Gandhi M.Com, Ph.D (Pursuing) Gujarat University Economics, Public Policy & Business Environment

Management Information Systems Prof. Sahana Ghosh M.Phil-Eco, MA-Eco Delhi School of Economics, JNU Prof. Sandeep Bhogal PGDFS SIBM, Pune Prof. Deepak Dave B.Tech IIT Kanpur Prof. K G Sharma Ph.D Meerut University Prof. N Viswanath Kallakuri* M.Sc (Computer Sc) Andhra University Dr. Mona Bhalla Ph.D, MA (Eco) Mumbai University , DSE Prof. Mehul Mepani* BE University of Mumbai Prof. Anant Amdekar* LLB, A.C.S University of Mumbai, New Law College, Institute of Company Secretaries of India Prof. Karan Jagani Management & Entreprenurship S. P. Jain Inst of Management Prof. A.V. Narsimha Rao* Ph.D, Ll.M ICFAI Univ Dehradun, Osmania University Prof. S Raghunathan* Strategic thinking & Impl; General Mgt; Masters in Plastic Tech ISB, Hyd; IIM-A; NITIE, Mumbai, Kanpur University *Corporate visiting faculty 10 11 World Class Infrastructure

Corporate ambience Intelligent classroom Pan India presence Technology Edge City CBD -Central business district

Unitedworld has brought in the corporate ambience of a western B-school in Asia with six intelligent campuses spread across five Indian state capitals and at the gateway of Asia, Singapore.

Unitedworld campuses cover all five zones of India and Singapore, allowing the best mix of students from Each campus is located in the central business district various cross sections of our socio-economic classes. of the city, allowing students to get optimum corporate This enables experiential classroom learning. Games exposure during the period of learning. facilities & students common rooms are well equipped To enhance learning, the integrated knowledge at all campuses. campus is powered by Webcasting, VPN (Virtual Private Unitedworld's academic ERP, EDUBERRY is an Webcasting Session Network), Wi-max & Wi-Fi connectivity, so that students, Integrated IT Solution which combines all resources of professors and management can remain engaged with Unitedworld including academic administration, one another. All campuses are centrally air conditioned. Human resource information system, student's Each Unitedworld campus has a fully stocked library communication and faculty-students interface. It is an consisting of books, magazines and international online application that operates in real time and gives journals on a variety of management topics. on demand "intelligent" reports.

12 13 Alumin Meet 2011 at Unitedworld Auditorium Ahmedabad Campus Delhi Campus

Ahmedabad being the largest city of Gujarat and the sixth National Capital Territory of Delhi (NCT) is the largest largest city in India has a population of about 5 million. metropolis by area and the second-largest metropolis by The education environment and socioeconomic population in India. Delhi, in last decade has grown to be a development of Gujarat is Ahmedabad centric. multicultural, cosmopolitan metropolis. Construction, Ahmedabad-Gandhinagar twin city is one of the most power, telecommunications, IT, ITES, health and real estate attractive business focused state capital in India. The form integral parts of Delhi's economy. Delhi has India's Ahmedabad campus of Unitedworld is spread over an largest and one of the fastest growing retail industries. Delhi expanse of 34 acres and is developed as an education city being the capital of India is one of the best cities to live in. It with all the modern amenities. The campus also has is considered as a desirable destination to pursue higher separate hostels for boys and girls and faculty quarters in education even beyond Indian territories. Unitedworld the campus. It has golf course, play ground, central library, campus is at Gurgaon, which has fast turned out to be the cafeteria and an international standard auditorium intelligent business hub of Delhi. It very conveniently is having a capacity of more than 400 people. The campus is located near the metro station. For convenience, designed to provide students and faculty members a Unitedworld also has a corporate office at Connaught place. serene and calm academic environment. The campus The campus is conveniently connected with entire NCR. also has the large sports ground for a range of sports.

14 15 Hyderabad Campus Kolkata Campus Hyderabad is the financial and economic capital of AP, and is the largest contributor to the state GDP. The economic pattern of the city Kolkata is the intellectual and knowledge capital of has changed. Today it represents more India. It is the third most populous city in India and diversified spectrum, including IT, trade, 13th in the World. The city is known for its vibrant transport, pharmaceutical, tele- political culture. Some notable companies communications and more. The service headquartered in Kolkata include ITC Limited, Exide industry is now a major contributor, with the Industries, Britannia Industries, Bata India, Birla urban workforce constituting 90% of the total Corporation, RPG Group, Philips India, Coal India population. A deeper analysis of the hiring Limited, PwC India and . The activity clearly indicates that Hyderabad is the Unitedworld Kolkata campus is situated at Salt Lake, most preferred location for job seekers in India. Sector V, one of the fastest growing knowledge Unitedworld Hyderabad is located in Jubilee hubs of India, and is surrounded by multinational IT, Hills, a posh suburban neighborhood in west ITES, Consultancy companies. Unitedworld Kolkata of Hyderabad. The campus is in between the campus is one of the best techno academic B- wealthy commercial districts of Banjara Hills School campus in eastern India. and is located within two kilometers of the IT central hub of HITEC City. Jubilee Hills is home to the AP entertainment & film industry which is the highest revenue earning vernacular film industry among all states.

16 17 Mumbai Campus

Mumbai is the commercial and entertainment capital of India; it is also the world's top 10 centers of commerce in terms of global financial flow. Mumbai is home to important financial institutions such as the , the , the National Stock Exchange of India, the SEBI and the corporate headquarters of numerous Indian companies and multinational corporations. The Unitedworld Mumbai campus is located at the most happening location of the city right next to the Inorbit Mall at Malad. The ambience is world class and in sync with the vibrant cosmopolitan culture so that the metamorphosis of the students is done in a natural environment.

Singapore Campus

All students have the option of attending the 'International Business Camp' at our Unitedworld Singapore campus to gain exposure and work on a global business dissertation. Rated as the most business-friendly economy in the world, Singapore has a highly developed market-based environment, which has historically revolved around export and refining imported goods, especially in manufacturing. Focus industries span Healthcare, Trading, Logistics, Financial services, Hospitality and Entertainment. The Unitedworld Campus is located at Tampines close to the Changi International airport. Tampines MRT junction (Bus & Metro) is one minute walking distance from the campus, giving one of the most convenient communications for students. All kinds of food including South and North Indian cuisines are available near the campus. The residential facilities for students are also close by.

18 19 Live Content Engine

Unitedworld team has synthesised some best practices to create a learning matrix that enables to develop such ready resource. The core of the matrix comprises of a 'Live content engine'. Unitedworld blends 'live market data with 'management basics' through this content engine. To blend market data with management theories, Unitedworld has been following a unique mechanism that collects information from different sources, feeds it into a rationalisation system and integrates it into the main content at right place. With a dedicated content team in place, Unitedworld is working towards enhanced relationship with leading brands to share content & delivery ownership. Senior faculties, research associates and content management team work closely to generate and update Unitedworld content archive.

Education Excellence

Teaching Philosophy Unitedword content team has developed one of the Unitedworld global team has jointly designed the best market relevant content for its students. In few academic throughput of this platform. It starts with a years time Unitedworld was awarded as the best place selection matrix by measuring student's present to learn marketing management in India. Content is market readiness, designing an individual edited to make it future ready & relevant for the Open development growth path, Injecting special treatment economic business environment. Apart from EBSCO & modules to take the candidate to a higher platform. CMIE, the two standard sources of corporate content, With these non academic modules, candidates learn to Unitedworld students have access to the following, carry the right attitude, remain informed, maintain a learning habit and most importantly identify their Innovative tools and archives shortcomings. The academic process is designed Global best practice archive under the following strict guidelines. Knowledge support from 'Centres of excellence' Sponsored & in-house research archives Academic rigour Domain statistics archive Market interface Clips of CEO lecture series Outlook development Growth of business logic Market information is blended into fundamental Knowledge resources content by Live content engine Domain intelligence Bank Centres of excellence

Domain Intelligence Bank www.livecontent.in Unitedworld has been archiving data banks for 30 industry verticals. From Manufacturing to Biotechnology, useful business data gets captured from multiple sources - publication houses, market research organisations, online journals and PhD thesis. This market data becomes a part of the Unitedworld live content to make the syllabus more market oriented. This gives Unitedworld students an unparalleled opportunity to stay ahead of other B-School graduates and constantly overcome their shortcomings. 20 21 Learning Fundamental Concepts and Application Open Economy Strategies Orientation

Unitedworld students are exposed to twin growth engines that are diving emerging economies across Business Plan Thesis Branded Projects the world, Rural non-farm segment and Regional trade blocks. Unitedworld students get advantage of Final year students get engaged into a Business Plan A student needs to undertake projects with most of the getting optimum exposure in each of these two. Dissertation during last semester. With the Lab to Live subjects in every vertical (Marketing, Finance, IS, HR, IB, Retail, Agribusiness etc.). Project, analysis, group work, Open economy strategies are integrated with the programme content through project, they apply all they have learned during last two brainstorming and presentations become the world of FTA & Trade Block – Policy research years in Marketing, Finance, IS, HR, Operations and other every student. subjects. Group of students identify a new business Asian growth tracker Marketing: X-Press world/Reality world/Industry world opportunities in the form of a new product or service and IBC -Twin economy exposure Finance: Invest world/Project world/My money world Domestic projects make them learn about demand-supply situation of a developing country and create a detailed project report from conceptualisation to Human Resource: Unipolar world/M’power International Business Camp, IBC-Singapore expose them to the potential growth of Indian products implementation. In the process they go through market world/Train-in world and services through Regional trade block AFTA. This dual economy exposure makes them suitable to research, resource planning, budgeting, funding, Information systems: Analytical world/Seamless world seek placement in organisations that have multi-country operations. consumer behaviour analysis, branding-marketing-sales plan as well as operational aspects of the project. International Business Camp Diversity Advantage International Business Camp (IBC) is an optional part of Brand & Strategy Workshop the PGPM curriculum. During this long International Unitedworld believe that one of the important strategies for organisational success is to harness various From corporate branding to advertisement strategy, this Business dissertation at Singapore campus of types of intelligence & capabilities from diversified demographic classes into one common platform. Unitedworld, students research on growth opportunities workshop conducted by senior brand experts allows Unitedworld values people with different experiences and styles of thinking, challenging and leading, of Indian products and services in the SE Asian countries students to analyse and develop comprehensive media and promote students as well as employee diversity with creeds, ethnicities, sex, race, castes and and also get trained under eminent faculties of UK and nationalities. planning and communication strategies for select Singapore B-Schools. This camp is a compulsory part of products and services. the Term IV academic curriculum of the PGPM.

22 Project: Industry World Winners of Business Stimulation 23 Open Economy Orientation

Students get the advantage of learning under two different socio-economic conditions, India as a developing economy and Singapore as a developed economy during IBC project. This twin-economy exposure enables Unitedworld students to learn consumer habits in two different IBC - Singapore classroom session demand-supply situations.

International Business Camp (IBC) - Singapore

Uniteworld Singapore campus

24 25 ERP & Technology Support at Academics Branded Projects Student's developments are monitored through an in-house academic ERP system that enables professors- students and management to remain engaged with one beyond classrooms. This web enabled one stop The proprietary branded project of Unitedworld train Human Resource information archive entire details of a students and all projects and assignments are managed through this. The knowledge campus is also powered by VPN (Virtual Private Network), Wi-Fi, Wi-Max, V-SAT connectivity students in the practical application of knowledge Unipolar world: Each organisation is an assembly of and Webcasting ensuring a consistent, conducive and comfortable academic environment. through project analysis and group work. Some of the smaller groups called departments who work for their projects are structured like the following: own self-interest. Integrating these groups together to achieve a common corporate goal is no kid's play. Marketing and Strategy Students learn details of organisation behaviours through this role-play and working together they try to X-Press world: Corporate branding to advertisement achieve a common goal. strategy this workshop allows students to research, M'power world: A competency mapping, HRIS , ESOPs compare, analyse & develop comprehensive etc, new innovative HR policies are being used for advertisement and media planning strategies for select various reasons. Students identify the latest trends in HR, products and services. analyse how same policies are implemented in different Industry world: FMCG, financial services, digital media organisations. They also gauge the results and develop or steel; different industries operate on disjoint trade customised policies for different industries. policies and issues. Students identify these trade issues, analyse in domestic and international economic Innovative Pedagogy background and create future business strategies for Indian companies. Unitedworld School of Business consistently focuses on blending core research and experience in the real world. The learning environment will make students directly Financial services and management encounter real life situations which will test their skills, Invest world: Hostile takeover, IPO, Venture funding, etc knowledge and emotions and allow them the flexibility are dominating today's M&A, merchant banking and to react to developing situations. financial services market. Students undergo this project Unitedworld uses several techniques and employ the to demystify these not so easy corporate finance latest available pedagogic technologies: case study terminologies. They identify recent incidents of each of method, simulations, experimentations, industry these exercises & analyse its pros and cons under expert consultation and experiential learning projects etc. guidance. My money world: Personal finance products like Employability Index mutual fund, insurance policy, personal loans, mortgage Unitedworld has always evolved with changing market or reverse of it, platinum card or petro card - positioning, needs and is focused at helping students improve their marketing and sales strategies are different for different employability quotient. Unitedworld life skills target groups. Students select few products available in curriculum covers written and spoken english, India, compare the offerings and draw a market interview skills, pronunciation, etiquette, leadership development plan for each product category. skills and more under a “finishing school” model.

26 27 Global Collaborations

University of Hertfordshire University of Hertfordshire was presented with the Queen's Award for Enterprise: International Trade in recognition of its outstanding achievement. It is also regarded as one of the UK's greenest Universities and it is ranked 48th in the UK by Guardian University Guide, 2011 and 41st by The Complete University Guide, 2011. It was also highlighted as the biggest climber by The Times. The University has a global network of 200,000 alumni; with more than 24,000 student communities and also more than 2000 international students from 85 countries. Students enrolled in GGMP programme in Unitedworld-School of Business will be given B.A.(Hons) in Business Administration degree from University of Hertfordshire.

University of Bolton, UK The University of Bolton is ranked top in the NW for student satisfaction, according to The Times Good University Guide 2008. The guide ranks UOB in the top 15 of all UK University of Hertfordshire universities in students satisfaction; Quality Assurance Agency, UK government body which takes care of the quality control related to education had awarded the highest level of recommendation in 2006. And according to Education Guardian, UOB is the “Fastest Growing University”. Unitedworld-School of Business-Singapore campus offers the MBA and B.A.(Hons) in Business Management degree from University of Bolton.

Associate of Business Executives (ABE), UK The Associate of Business Executives (ABE) is a professional membership body approved by the UK government and examination board. ABE qualifications provide professional progress routes to degree programmes universally recognised. ABE is recognised around the world, from the Qualifications and Curriculum Authority (QCA) in the UK to Ministries of Education and employers in other countries. At Unitedworld School of Business, all GGMP students shall be registered with ABE, evaluated by ABE and shall also get their academic credentials from ABE.

Fastest growing New age B-School brand in Asia

28 University of Bolton, UK 29 Distinctive Programme Programme Structure Unitedworld is one of the few Indian B-schools where the curriculum is geared to meet market demands of the open economy. The aim: to groom talent for the PGPM The PGPM Foundation programme is spread over three terms of about three months each. The core courses South and SE Asian business needs. Foundation of management are covered in this programme. These core courses will enhance the capability to (9 months) communicate, critically analyse and take decisions using quantitative and qualitative approaches and techniques. This programme will also help students to develop a holistic view of the different functional areas PGPM (Post-Graduate Programmes in Management) and the business environment. During this programme, students will cover courses in general management Objectives To develop critical understanding of the social, political, economic, and technological and major functional areas, such as finance and accounting, marketing, economics, quantitative techniques, environment of modern society and economy which is imperative in creating effective operations management, information technology, behavioural sciences, organisation behaviour, and leaders, having the potential to transform organisations. human resources. To develop lateral thinking and inculcate skill, value integrity and ethical standards so that they are better able to address the challenges of global competition. Summer On successful completion of the Post-graduate Programme in Management Foundation, the students will To develop a global mindset and to address contemporary business issues like internship be given an opportunity to complete industry internship with an organisation. The internship usually spans globalisation & convergence, creative problem solving, leadership and innovation in strategies. over an eight to ten-week period. It is designed to provide exposure to organisational working, to develop an understanding of business environment and an opportunity to apply theory to real life business situations. To develop an all-round personality, integrated with the very best of the Indian values and civilisations.

PGPM On successful completion of the PGPM Foundation Programme and obtaining completion certificate for Advanced Summer Internship, the students will be enrolled in the PGPM Advanced Programme - which spans over Resource Unitedworld has created one of the best academic resources for its students. Students can access a (9 months) three terms of about three months each. world of research archives under their mentor's supervision. This adds unparalleled value to the academic throughput of Unitedworld. Some of the resources are: This PGPM - Advanced module is designed to give an opportunity to students to specialise in a maximum of two functional areas - apart from covering some advanced modules in general management. This Global practice archive specialisation will be done through the selection of electives from a host of courses offered in different Industry intelligence assets disciplines. Knowledge support to 'Vertical electives' and 'Centres of excellence’ Marketing Human Resources Financial services Content developed by 'Live content engine’ International Business Retail Management Agribusiness Sponsored and in-house research archives Media Entrepreneurship Information Systems Knowledge repository like EBCSO, CMIE etc. Choice of specialisation would be subject to a minimum number of students in each specialisation area.

The PGPM curriculum design and pedagogy emphasize the development of students' skills and capability to apply management theories and concepts to actual problems in business and Evaluation industry. Students will be expected to achieve higher standards of excellence. Unitedworld believes in a system of continuous evaluation. Throughout the duration of the programme, the student will be tested on his/her ability to understand concepts, learn techniques and apply them to problems in the real world. At each stage of the course, the student would be in a position to assess his/ her performance and take measures to make improvement. In each course, a student is thus awarded with only a Curriculum The overall emphasis will be on the involvement of the students in learning and consequently the letter grade. The weighted average for all courses taken by a student in the programme is called the design application of that learning to business requirement. The programme also aims to integrate the use Cumulative Grade Point Average (CGPA). of computers & Information Technology in different functional areas of management. It will also enable students to acquire skills in handling complex problems in management, especially in this era of globalisation resulting in intense competition. Recognition On successful completion of PGPM Foundation, Internship and PGPM Advanced, a student will be awarded The students are also required to undertake several projects as a part of the curriculum to get in- the Post Graduate Diploma in Management. depth insight into the actual work environment. The curriculum will be reviewed and continuously benchmarked through discussions with practicing managers and thought leaders from the industry to reflect current business needs. MBA All students of Unitedworld School of Business taking admission into the PGPM programme will concurrently (Masters in enrol in the MBA programme of a UGC recognised University – approved by the joint committee of UGC, Pedagogy Teaching methods would be a mix of lectures, case studies, seminars, group discussions, role plays, Business AICTE & DEC. This MBA programme will be of two years duration. On successful completion of all the simulation exercises, group assignments and field trips. These would be supplemented by branded Administration) academic requirements, the University will confer the MBA degree to the students. projects and experiential learning activities. 30 31 Post Graduate Programme in Management - Foundation Specialisation of PGPM at Unitedworld Term 1 Term 2 Term 3 Management Principles and Management Information Operations & Supply Chain Values Systems Marketing Marketing is one of the fundamental pillars of management education and is an integral part of any Fundamentals of Marketing Advance Marketing Marketing Research organisation. The process of marketing for any company involves a set of activities to satisfy the Management Methodology customers and to earn profits simultaneously. The marketing specialisation is designed for the student Analysis of Financial Statements Management Accounting Financial Management who is planning a career in sales, advertising, consumer relations, marketing management, retailing services or small business operation. Students develop a breadth of knowledge about the dynamic Behavioural Sciences People in Organisations Human Resource consumer orientation process by which employees and organisations strive to anticipate and satisfy Management a customers' product needs. Micro-economic Theory Macro-economic Theory Indian Economy in Global Context Modules to be offered: Business Mathematics Statistics for Management Quantitative Decision Tools Sales & Distribution Brand Management Communication Skills 1 Communication Skills 2 Communication Skills 3 Consumer Behaviour Integrated Marketing Communication History of Indian Business Product & Pricing Strategies Services Marketing

Non-Classroom Activities CRM & Business Intelligence Seminars on Contemporary Business Topics Branded Projects - I Career Coaching Workshops - I CEO Lecture Series - I The Terabyte Fight Business Environment Analysis Keeping in mind the growth of financial service sector in India and the requirement of trained Financial Services manpower, this specialisation is designed and structured to build a workforce with necessary skill sets Summer Internship for 8 - 10 Weeks for a rewarding career in financial products and services. Output from this particular segment can be Post Graduate Programme in Management - Advanced involved in various professions like Banking, Non-Banking Finance Companies, Distribution Houses, Term 4 Term 5 Term 6 Brokerage Firms, Insurance Brokers, Life and General Insurance, Health Insurance, Pension Funds, KPO, Actuarial Departments, Mutual Funds, Financial Planning, Asset Management Companies and last but Business Policy and Strategy Indian Legal System Dissertation b not the least Wealth & Investment Advisory Services. International Business Business Ethics & Corporate Governance Major Specialisation 1 Major Specialisation 4 Modules to be offered: Major Specialisation 2 Major Specialisation 5 Management of Financial Institutions Strategic Financial Management Major Specialisation 3 Major Specialisation 6 Major Specialisation 7 Minor Specialisation 1 Minor Specialisation 2 Minor Specialisation 3 Financial Products Investment Analysis & Portfolio Management Insurance Risk Management

Non-Classroom Activities Corporate Banking & Project Analysis Negotiation Skills Branded Projects - II CEO Lecture Series - II Entrepreneurship Workshops Event - United Minds Career Coaching Workshops - II The purpose of Human Resource Management is to achieve organisational effectiveness through the Human integration of individual effectiveness. Workplace demography, population matrix, quality and Resource Special Lecture Series competence of workforce are changing. This has been largely influenced by the rapid growth of service Management Understanding and appreciation of evolving concepts and selected business analysis/strategy models. sector - liberalisation, privatisation and globalisation. A systematic understanding of Human Resources Special Lecture Series would therefore help managers in the preparation, adoption and evolution of personnel programmes Islamic Banking Competitive advantage: Porters model c and policies, enabling the selection of workforce in a scientific manner. Crowd Sourcing Balanced Scorecard Modules to be offered: Carbon Management GE McKinsey Matrix Energy Politics BCG Matrix Industrial Relations & Labour Legislations Organisational Development Economics of Outsourcing Market Analytics Performance Management Training & Management Development Financial Re-Engineering Digital Marketing Strategic HR Management Compensation & Benefits Management Investment Strategies Cloud Computing 32 International HR Management 33 In the last 10-15 years, the country, society and the world has understood that progress in Information Indian agriculture sector is facing numerous challenges with the changing business environment, Information technology and Information systems can create huge impact not only in business processes but also in Agribusiness Systems technological change, globalisation, competition and changing role of the government. These everyday life. In today’s economic marketplace, business dimension of Information Systems is challenges will demand huge management capabilities among managers of tomorrow. Specialisation becoming critically important for learning, implementation and practice. Information Systems is not in Agribusiness is geared towards preparing managers, business leaders and entrepreneurs in food and only confined to its technical dimension but is also accountable for the bottomline of the business. This agri sector to respond to the challenges faced. Students coming out of this specialisation can be specialisation aims at making students equipped with the ability to design and appreciate the blue absorbed in areas like Priority sector lending, Retail Operations of agri-products, agri procurement, d print of a business, so that businesses can always remain agile. Also by ensuring that businesses remain g logistics and rural marketing services, as well as commodity derivatives. sustainable, Information Systems will help you to realise and be a part of a Real-time Enterprise.

Modules to be offered: Modules to be offered: Database, Data Warehousing & Data Mining Agricultural Finance & Microfinance Agriculture Policy Business Analysis (Project & Software Quality Management including Testing) Futures and options in Agriculture Global AgriBusiness ERP in Practice - Tools & Components Agricultural Marketing and Strategy Operations in AgriBusiness

Sales and Distribution Management Opening up of Indian economy in 1991 and policy changes while keeping an eye on globalisation led International to an increase in India's trade links with the global economy. With a comfortable forex reserve balance, Business imports are also being gradually liberalised to facilitate flow of inputs which in turn helps in widening and modernising the indigenous production base. This has added new dimensions in terms of Note: All offerings of concentration during PGPM (Advanced) programme in a campus will depend on a minimum number of theoretical perspectives and management practices in the domain of international business. students opting for that area in that campus. Apart from these areas mentioned to be offered as major area of concentration, there can be other areas offered as minor concentration – depending on the market requirement as well as student interest. This is to be e Globalisation in the current context provides scope for management students to take advantage of the noted that modules to be offered as mentioned here are suggestive and will actually depend on alignment of the academic planning with industry requirements and can be changed during periodic reviews conducted alongwith industry advisory council. emerging opportunities in international commerce and business. As the Commerce Secretary of Government of India says, 'Management education in today's world cannot be complete without an in- depth understanding of international trade.'

Modules to be offered: Foreign Trade and Policy International Finance and Banking International Marketing Trade Documentation Trade Processes International Business Law Commodity and Energy Trading + International HRM

Last few years have seen a boom in Indian retail trade, which is the consequence of a perceptible Retail increase in disposable income of the Indian middle class. The size of the retailing industry in India is Management around `9,30,000 crore - out of which organised retailing industry is about `35,000 crore, contributing to about 4% of the total industry. According to reports, growth of the retail sector is expected to be around 7% for India in the following 10 years.

f Retail environment requires professionals with new skills, efficiency and capabilities to learn, to compete and to think out of the box. A specialisation module in retail would give the students a comprehensive exposure to the retail business world.

Modules to be offered:

Introduction to Retail Management Category Management

Shopping Patterns & Destinations Retail Operations – I

Building Retail Brands Retail Operations – II

Customer Relationships & Experience Management 34 35 Corporate Exposure

Multiple points of interaction with industry give Unitedworld students the opportunity to absorb experiences from practicing gurus and get an in-depth understanding of business beyond books.

Corporate Events: Unitedworld organises and sends Chair Professor Series: Unitedworld chair professors faculty and students to different corporate events. MDP, share their domain knowledge with students once a Corporate Training and in-house events are organised year. throughout the year to maintain a sustainable relation and interface with leading companies. Industry Advisory Board: The Industry Advisory Board comprises of top management executives from global Annual Industry Round Table: The 'Annual Industry industries. They meet over 'Annual Industry Roundtable' Roundtable' is an open brainstorming session, where all our advisory board members discuss the trend of each to decide the global market readiness of the curriculum B-school partner of CII - Brand Conclave 2010 & 2011 industry, formulate an 'annual strategy', and tune the b- and to develop a direction of placement efforts. school activity accordingly. Industry Tour: Practical training and industry visits are CEO Lecture Series: Unitedworld organises 'CEO world' integral parts of the academic programme at every month in all campuses. This helps youngsters to Unitedworld. The percentage of curriculum time is Delegates of International MDP on “Risk Management” gain a realistic outlook about leadership and spread in such a way that it blends theoretical learning management. with practical application of the subject.

Sponsored Research: Unitedworld lays stress on Other platforms of corporate interactions: creating on-campus research cells in collaborations with Business Tour global brands. They will also get opportunity to take part HR Conclaves in these research initiatives. This is expected to equip students to become market-ready in the real sense by Best Practice Series the time they leave the campus. Business Consultancy Exposure Summer Project IBC - Singapore

CXO Lecture: Mr. Narendra Agarwal, VP, Kotak Mahindra Bank

36 37 IIM Ahmedabad CONFLUENCE 2010 (City Host: NBO) CEO Lecture Series

National Business Olympiad (NBO) was organised across the Unitedworld invites senior and top management executives of leading country during 50th year of IIM-A. It was a part of flagship event organisations, to share their experiences and learning with youngsters. confluence. During recent past, the following executives have contributed in this series: Unitedworld campuses were selected as city hosts in Kolkata, Hyderabad, Ahmedabad, Delhi & Mumbai. More than 100 B- Schools across India have participated in NBO at Unitedworld campuses. Unitedworld students won the show with flying colors in the Delhi zonal round and grabbed 1st, 3rd, 5th and 6th positions. Mumbai team won the 2nd, 3rd, 4th slots. Eventually Unitedworld team came 4th in the finals at IIM Ahmedabad, beating all others, setting an example for B-School students YES Bank TATA Group across India. Mumbai TATA Group Morgan Stanley, Hong Kong

ITC JP Morgan New York

Ipan Hill & knolton McKinsey & Co.

Draft FCB ULKA Deloitte Haskins

Idea Domain The Shipping Corporation of India Ltd.

Mastek Ltd. Hinduja Group

Aclaris Business Solution Retail Association of India

Wockhardt Foundation Fortis Healthcare

Kolkata Hyderabad RPG Group Johnson Controls (India) Pvt. Ltd.

National Film Development Corporation Ltd Zydus Health Ltd.

Headstrong Corp. USA Mother's Touch

Standard & Poors Claris Lifesciences Ltd.

Reliance Industries Max New York Life

SBI Maxus Global

Willanson Magor India- Country Management Unit

EcoReco Snowleapord Adventures Delhi Ahmedabad

For further details please visit www.unitedworld.in/innovation/Guest-faculty.html 38 39 Mega Events of Unitedworld

United Minds

United Minds is a national scale event, conceptualised by Unitedworld School of Business and IIM-Bangalore Vistas team. The event covers 80 Pune Cities, 500 Institutions and touch-base with 3, 00,000 Young Indians across the country. The final round of United Mind is one of the major events of Vista 2011. The main objective of the event is to create awareness about India's demographic dividend and the need of a globally benchmarked education system to empower our youth to Kolkata shoulder India's growth.

Agra

The Terabyte Fight “The terabyte fight” is mega inter campus students event of Unitedworld. Students from both the batches participate in five compulsory parts of the event. Consolidated points decide the winners. Winning team becomes “Unitedworld - Students Brand Ambassador” for next two years. Various parts of the event are: Micro Business Idea Face the “Q” Advertisement Analysis Industry Report Ad-Act 40 41 Placement 2011 Suzlon Hindustan Unilever Placement committee comprises of Director, Placement teams, Department in-charge Placements and members Bank of Baroda Edelweiss Capital from the student community. Placement team acts as a liasion with the organisations and the institute and also Birla Sun Life BMA Wealth Creators provides assistance to the corporate clients. Business Standard Essar Mobile Evolutionary Systems Execute HR Cellcast Fine Wine More than 125 companies recruited during Campus Placement 2011 Redwood Eco Recycling Emami PricewaterhouseCoopers Capgemini HR Footprints GEPIL Reckitt & Benckiser Citi Bank ICICI Lombard Lilliput Retail Frost & Sullivan Deutsche Bank AMC ILBS Bharat Petroleum CRISIL IPAN Hill & Knowlton Gateway TechnoLabs Reliance Energy Anand Rathi Hanmer MSL SKF Group Info Stretch Solutions InfiBeam Reliance Money Express Asian Paints HDFC AMC Reliance Life Religare ICICI Bank Future Group ING Vysya Bank Saint Gobain Bajaj Capital La Opala Lalwani Group David & Dann, London Reliance India Today Aditya Birla Retail Shoppers Stop Lohia Securities SKS Capital Bank of Asia Spencers Retail Macmillan SREI Manya Education Stryde Consulting Nestle Remorphing Metlife Tata AIG United Group Nepal HDFC Bank NetAmbit One97 Lux Industries Kotak Mahindra Bank Newswire Cryobanks Aegon Religare Provogue Omaxe Timesjobs SHIV. Pte., Singapore Peerless Mutual Fund Tata AMC Ozone Networks A J Shah & Co CMIE Titan Industries Transparent Value Pragmatic United Group India Aadhar Micro Finance Amul Ranbaxy United Distributors Actuniv Group Shyam Steel RBS Landmark, Aus Adecco India Coromandel Group Triton Reliance Digital Airtel Credent Technology UCL Singapore International School Ajax CRY Union Bank Johnson Controls TCS Metro Cash & Carry AVIVA Life Insurance Drishti Research Berger Paints Siemens Avon Domino’s Retail Baidyanath Sharp

42 43 Telecom - 2% Trading - 1% Environment Management - 2% Consulting - 12% Media, Entertainment & PR - 5% Consumer Durable - 3% Micro Finance - 1% FMCG - 5% E-Commerce - 1% NGO - 1% Diversified Group - 3% Infrastructure - 4% Energy - 1% PSU - 1% Banking - 7% NBFC - 6% Textile - 1% Commodity Trading - 1% Education & Training - 2% BFSI - 8% Automobile - 1% Glass & Ceramic - 2% Manufacturing - 10% Pharma - 2% Market Research - 1% IT, ITES & KPO - 6% Retail - 7% Entertainment - 1% Healthcare - 2% Unitedworld students won national competition Placement 2011: Printing & Publication - 1% Industry-wise segmentation Event with The Hindu and became "Nissan Student Brand Manager"

HR Speak

I must confess that I am really thrilled with the way I see your youngsters shape up to face challenges and deliver results. This was surely the main reason why we are now talking about exploring avenues to train fresh talents for future placements in the retail world.

Naveen Misra Area Controller – East Shoppers’ Stop Ltd.

It has been a wonderful experience associating with Unitedworld School of Business. The grooming and knowledge provided to the students are very much required today in the corporate scenario.

Nayantara Bhattasali Sr. Executive-HR, Cryobanks International India Pvt. Ltd.

At a time, when B-Schools have been mushrooming around, advertising on the best of everything, Unitedworld actually exhibited quiet competence... We surely thank Unitedworld for truly delivering the competitive edge that is the only differentiator in today's world.

Ranjan Sarkar SVP - HR & Communications, Acclaris Business Solutions

We at Spencer's have introduced Unitedworld School as our future partner in building long term campus relations. The students have shown great response and we also have interviewed very smart bunch of future professionals.

Deepesh Grover Head-Talent Acquisition, RPG-Spencer's Retail

44 45 Sharing the notes Launch with CEOs during Industry Meet

The World is Calling at Unitedworld

Beyond the Classroom

Campus outing

HR presentation during campus placement

Girls Hostel

Convocation day, a day of celebration!

‘Houseful’ team at Unitedworld campus Euphoria Rock Night

Retail Yatra A different business model!

Brand shop

Ready for Star Trek?

46 47 Cricket Tournament at Unitedworld campus Unitedworld Cup

Singapore fiesta!

Have a break, have a chitchat! Winner of International Case Study felicitated at campus

48

Vijayawada News Buzz

The Hindu

The Hindu 48 Ground Event: AIESEC