Annual Review

ANNUAL REVIEW INT 2012 WWFisone of theworld’s largestand most experienced independentconservation organizations, with over 5million supporters andaglobalnetwork active in morethan100 countries. WWF’smission is to stop thedegradation of theplanet’s naturalenvironment andtobuild afutureinwhich humans live in harmonywithnature, by conserving theworld’s biological diversity, ensuring that theuse of renewablenatural resources is sustainable, andpromoting thereduction of pollution and wasteful consumption.

Writtenand edited by Barney Jeffries,[email protected] PrintedbyCanon Europe PrintCentre, Canon GiessenGmbH

PublishedinMarch 2013 by WWF–World Wide Fund ForNature (FormerlyWorld WildlifeFund),Gland,Switzerland. Anyreproduction in full or in part must mention thetitle and creditthe above-mentionedpublisherasthe copyrightowner. © Text 2013 WWF Allrightsreserved ISBN 978-2-940443-72-7

About thephotos This year,WWF launched aglobalcampaignagainst the illegal wildlifetrade.The photosinthisreviewfollowthis deadly trade from thejungles of centralAfricatothe booming marketsofAsia, andshowwhatwe’re doingtocombatit. Frontcover In June,Gabon burntits entire ivorystockpile in apowerful displayofits commitmenttostampingout illegal wildlife trade.We’re seekingsimilarhigh-levelcommitments from othercountries wherewildlifecrime is aproblem. © WWF-Canon /James Morgan CONTENTS

OVERVIEW ForewordfromYolanda Kakabadse5 Amessage from JimLeape 7 Campaigning10 Kill thetrade 14 Saving special places 18 Harmony with nature 22 OUR PARTNERSHIPS Public sector partnerships 26 Corporatepartnerships29 Our donors32 FINANCIALS WWFInternational accounts 2012 36 GOVERNANCE WWFInternational directors41 WWFInternational boardoftrustees201242 TheWWF Network 43

WWF-INTAnnualReview2012page3 © Di an di an .c om /Z hang Ji awe i/W WF -C hi na

EarthHour2012: TheGreat Wall of Chinawas one landmark wherehundredsofmillionsofpeoplecametogethertoaffirm theirsupport forprotectingthe planet we share. FOREWORDFROM The President of WWF International on the YOLANDA future we really want

TheFutureWeWant:thatwas thetheme of this year’s KAKABADSE Rio+20 summit. Sadly, theenvironmentally,socially andeconomicallysustainable future we need still seemsalongway off.

Theaverage NorthAmericanorEuropeanlives as if ©

WWF-Canon we hadthree Earths at ourdisposal.The planet that hasalwaysprovidedfor us can no longersustain thelifestylesofagrowing population that consumes ever more. Biodiversity,the weboflifethatsupportsusall,issuffering.Supplying thebasic /R

ichard needsthatsomanyofustakefor granted–likewater,food andenergy–isbecoming aseriousconcern. Stonehous We aresquandering thenatural resourcesthatall should share. We live in aworld e where, incredibly,43per cent of allpackagedfood goes to wasteunopened –and yetevery sixsecondsachild dies of hunger.Weuse 20,000 litres of watertomake asinglepairofjeans,evenashundredsofmillionsofpeople lack accesstoclean watertodrink.Our addiction to fossil fuelsispushingustowards catastrophe,but oneinfive people liveswithout electricity. Iconic species arebeing hunted towards Yolanda Kakabadse extinction to providetrinkets, status symbolsand remedies of no medicalvalue. Presidentof WWFInternational Carrying on in this direction is no sort of option –which is whyWWF is working so hard to find newpathways. And, as youwill seeonthe followingpages,weare making progress:withpartnersfromall walksoflife, we aretakingdecisivesteps towardafairer, greenerfuture.

“Theplanet that hasalwaysprovided for us can no longer sustain the lifestyles of agrowing population that consumes ever more –but we’re taking steps toward afairer, greener future.”

WWF-INTAnnualReview2012page 5 © WWF-Canon /J ames Morgan

Rhinos,elephants andtigersare thefaceofour global conservation campaign,which is putting illegal wildlifetrade higher on theglobalagenda. The Director General of AMESSAGE FROM WWF International on JIMLEAPE how we’re rising to thebig global challenges

This year’s Living Planet Report confirmed onceagain ©

WWF-Canon thehugeglobalcrisiswe’re facing.Weare using50per cent moreresources than the Earthcan provide, andour naturallifesupport systemsare showingthe strain.

/R TheRio+20summitconspicuouslyfailed to rise to this challenge –but thepicture ichard that emergedwas nothopeless. Away from thenegotiating room,wesaw howlocal Stonehous andnational governments, companies, cities andcivil societyare taking matters into theirown hands–and making real progress.And whereprogressishappening, e WWFisoften involved:providing leadership, connecting people,putting forward solutions, linking issues,ideas andinitiatives.

In theCoral Triangle,the Amazon andthe CongoBasin forexample,we’ve helped bringgovernments together to protect vitalsharednatural resources. In “Local andnational Mozambique,we’ve helped thecountry develop apioneering action plan to liftpeople governments, companies, out of poverty throughgreen economicdevelopment,and we’repushingforward cities andcivil societyare asimilarstrategyinBorneo. Our Global Climateand Energy Initiative is working taking mattersintotheir with countrieslikeMexicoand Germanythathavemade genuinelyambitious ownhands –and making commitments to tackle climatechange. Success in thesecountries will lead others to real progress.And where raisetheir game. progress is happening, An increasingnumberofcompanies aretakingsteps to make theirbusinessesmore WWFisoften involved.” sustainable,thanksinnosmall part to WWF’swork to transformmarkets.And JimLeape this year,hundredsofmillionsofcitizensfromaroundthe worldonceagain came Director General of together forEarth Hour to affirm theirsupport forprotectingthe planet we share. WWFInternational As ourconservation director LasseGustavsson explains on page 10,thisyearwehave beguntoamplifyour conservation effortsbyrunningannualglobalconservation campaigns. In 2012 ourfocushas beenonputting illegal wildlifetrade higher on theglobalagenda. Next year ourattention turnstoclimate change: specifically, to shifting investment away from fossil fuelsintoclean,renewable energy.

Challenges like theserequireurgentaction: notendless discussions, vague aspirationsand incrementaladvances.All of us need to step up.BysupportingWWF, youare part of thesolution.Thank you.

WWF-INTAnnualReview2012page 7 ADEADLYTRADE

Auerlie Kombi and Tuburse Mouyamba came across this elephant skeleton in the forest in Gabon. It’s just one of thousandsofforest elephants killed in Central Africa over the last year. Ivory fetches ahigh price in Asia, and armed militias, drug syndicates and terrorist networks all profitfrom illegal trafficking.Poaching is out of control, and threatens to destabilize the region and wipe out entire elephant populations. Governments haven’t been doing enoughtotackle illegal wildlife trade, but that’s beginning to change. This year Gabon announced apolicy of zero tolerance,and Cameroon deployed military helicopters and 600 soldiers to protectthe Bouba Ndjida National Park after SudaneseJanjaweed gunmen massacred some 300 elephants. We’re campaigning for governments in the region and internationallytomake fighting wildlife crime apriority. © WWF-Canon /James Morgan Overview

At our2011annualconference, CAMPAIGNING we agreed to runanannualglobal conservation campaign.Executive Director forConservationLasse Gustavsson explains why ©

WW Whyhas WWFdecidedtostart runningglobalconservationcampaigns?

F- The Living Planet Report showsthatmostenvironmental trends arestill goinginthe Ca no wrongdirection.Asthe world’sleading conservation organization,wemustaddress n/R this.Our conservation programmes do impressivework on aday-to-day basis. But ic hard sometimesweneed to escalate ourefforts.That’swhere campaignscomein. St on Howwould youdefine campaigning? ehou Campaigningisabout mobilizing acriticalconstituencytoforce or empower a se decision-maker to make adecision they wouldn’t have takenotherwise.Asuccessful campaign changes therules of thegame–you do somethingyou wouldn’t normally do to achievesomethingextraordinary,because there’sathreatoranopportunity LasseGustavsson that wasn’t therebefore. ExecutiveDirector for Conservation Thecampaignlaunchedthisyearisagainst illegal wildlifetrade.Why WWFInternational wasthischosen? Illegaltrade is acriticalissue forspecies,and forsociety. We’veseena4,000 per cent increase in poachinglevelsofrhinosinSouthAfricarecently, and2011saw the largestivory seizures sincerecords began. This tellsusthatprogrammeswhich were effectiveinthe past arenolongerenough.Clearly somethingneedstochangeand changedramatically. Our campaign will push illegal wildlifetrade up thepolitical agenda so real action happens.

What issues will WWFbecampaigningoninthe future? Our next campaign will be on renewable energy.The next five yearsare critical for energy investment –weaim to shiftinvestmentawayfromold anddirty technologies into sustainable energy.Thatwill be followed by an oceans campaign.We’ll also useour global voicetospeak out on specificissues–aswe’re doingatthe moment againstplans to drill foroil in Virunga,the oldestnational park in Africa. Ithinkthe eagernessfor campaigningwithin thenetwork hashelpedtodrive that campaign.

In thelongterm, what do youhopeWWF campaignswill achieve? Ihopeour useofcampaigningwill make us amoreeffective conservation organization.Our challengesare huge anditwill take somethingextraordinary to create afuturewhere people live in harmony with nature.Thiswill requirethe active engagement of hundreds of millionsofpeople.Wealready communicatewith vast numbersofpeople alloverthe world, anddigital andsocial mediaprovide a fantasticopportunity to expand on this.Wealsohaveanunparallelednetwork of scientificand practicalknowledge.Ifwecan put thosetogether–ifweget hundreds of millionsofpeople behindsolutionsthatwork –we’ll seeconservation impact on an unprecedentedscale.

WWF-INTAnnualReview2012page 10 © WW F- Ca non /J am es Mo rga n

Illegaltrade is acriticalissue forspecies,and forsociety. Programmes that wereeffective in thepastare no longerenough – whichiswhere ourcampaigncomes in. ADANGEROUS MISSION

Soho Jocelyn kisses his wife goodbye as he departs on atwo-weekanti- poaching patrol in Gabon. Behind the smiles, they both understand the dangers he faces. Every four days, aranger is killed in the line of duty somewhere in the world. Combating the illegal wildlife trade starts with brave people like Soho who are dedicated to protecting animals in their natural habitat. But too often they find themselves outnumbered and outgunned by poachers supported by criminal syndicates. We help to train and equip eco guards in many countries, including central and southern Africa and tiger-range states, so they’re better able to defend wildlife –and themselves. This year, thousands of WWF supporters sent messages of thanks and solidarity to brave wildlife rangers through our website. © WWF-Canon /James Morgan Overview

In August2012, we launched ourglobal KILL conservation campaign againstthe illegalwildlifetrade underthe banner THETRADE “killthe trade” Theworld’swildlifeisincrisis. Poachinghas escalated dramatically,mainlytomeetrisingconsumerdemandinAsia, jeopardizing decadesofconservation work.Illegal wildlifetrade is nowthe greatest threat to many of WWF’s flagship species:

• RhinopoachinginSouthAfricahas risenmorethan4,000 percentsince 2007. • Tens of thousandsofelephants arekilled each year fortheir ivory. • Only 3,200tigersremaininthe wild,yet poachingcontinues.

Andthisdeadlytrade doesn’tjustaffectwildlife. With an estimatedglobalvalue of >4000% around US$19billion (including fish andtimber),it’sone of theworld’smostlucrative INCREASE IN RHINO criminal activities.Illegal wildlifetrade hastiestoorganized crime, includingillicit POACHING IN SOUTH arms,drugs,terrorism,human trafficking, corruption andmoney laundering.It AFRICA,2007-2012 destabilizes societiesand fundsviolentconflicts.Itkillspeople as wellasanimals. Yetillegal wildlifetrade isn’tgiven thepriorityitdeserves. Laws existtoprevent trade in endangered species,but they’reall tooeasily flouted. As longasgovernments lack thewill to take action,wildlifecriminalswill continue to profitasspecies and societiessuffer.

Our campaign againstthe illegal wildlifetrade aims to changethis–fast. Along with ourpartner TRAFFIC, thewildlifetrade monitoring network,we’re callingfor effectivedeterrentsagainst poaching, smugglingand illegal sales, andprominent effortstoreducedemandfor endangered species products.Byraising publicoutcry, we canspurgovernments andinternational institutionstotreat illegal wildlifetrade like theseriouscrime it is.

By July 2013,wewant:

• Headsofstate of keycountries wherethreatenedanimalsare beingkilled or consumed to make publicdeclarationsofaction to improveenforcement,increase prosecution rates, reduce demand andreformlegislation; •Influentialgovernments to statetheir owncommitments to treating illegal wildlife trade as aseriouscrime,and holdother governmentstoaccount.

This year hasalready broughtencouragingprogress. TheUNrecognizedwildlife traffickingasaformoftransnational organizedcrime andathreattothe rule of law. US Secretary of StateHillaryClintonemphasized that it wasamajor foreignpolicy andsecurityissue andcalledfor a“concertedglobalresponse”.Gabon publically burned itsivory stockpileand announced apolicyofzerotolerancefor wildlife crime. Russia closed legalloopholesthathad allowedtiger poachers to escape with small fines. Andwerecognizedthe achievements of anti-wildlifecrime activist Ofir Drori, whosetirelessefforts have resulted in hundreds of arrestsand prosecutionsof wildlifecriminalsacrossWestand CentralAfrica, by awarding him ourtop honour, theWWF Duke of EdinburghConservation Medal.

We know we face ahugechallenge.But we believewecan meet it.

WWF-INTAnnualReview2012page 14 Kill thetrade

From theforests to Facebook,we’re taking the fighttowildlifecriminals: WWFstaff explaintheir rolesinthe campaign

Viet Nam–tacklingdemand Action for elephantsin Mobilizingmillions online forrhino horn CentralAfrica

“In2010,VietNam lost itslast “ElephantpoachinginCentral “Digital communicationshas native rhinoceros –avictimof Africa,fuelled by thegalloping beenacrucial part of theillegal theillegal wildlifetrade and international demand forivory,is wildlifetrade campaign –and thehugedemandfor rhinohorn totally out of control. It hasbecome we’reconstantlyexperimenting in ourcountry,where it is seen athreattonational andregional with howtomakethe most of it as as everythingfromahangover stability, andifitisnot stopped, acampaigningtool. remedy to acurefor cancer.We we will lose ourlastelephant With social media, we canreach a cannot bringour rhinos back –but populations. We’reseeingpoachers huge audience.Acrossthe WWF we will do everythingwecan to bringing AK47sfromconflictzones network,wehavemorethan3.3 stop Africa’s rhinos from suffering into peaceful countrieslikeGabon million fans on Facebookand thesamefate. andCameroon, decimating entire more than 2million followers herdsand also killingwildlife In 2012, arecord668 rhinos on Twitter. protection personnel. Thelucrative werekilled by poachers in South trade brings corruption too–ifyou That’s impressiveinitself–but if Africa.WeknowthatVietNam want to export ivoryyou need to they then sharethings with their is themaindestination forrhino bribealot of officialsalongthe way. friendsand followers, it means horn, andWWF hasbeenworking Andit’salsoeroding thepotential we have thepotentialtoinfluence hard to bringthe twocountries’ of developing ecotourism. hundreds of millions. governmentstogethertotacklethe issue. In December, they signed a Preventing poachingand illegal Thedigital communicationsteam memorandumofunderstanding to wildlifetrade can’tjustbeleft hasfocusedhardonthe wildlife promote collaboration on natural to forestryorenvironment trade campaign.Inthe firsttwo resource management, wildlife departments. It needsaproper monthsofthe campaign,visitsto protection andlaw enforcement. coordinatedresponse. We’repushing panda.orgwereupby29per cent foranofficial declaration from on last year,and viewsofpages Nowweneed apubliccommitment regional headsofstate that will about wildlifetrade doubled. at thehighest politicallevel providethe politicalmomentum WWFInternational’s digital to stampout illegal trade and needed to make this happen. materialsare beingusedaround consumption of rhinohornin thenetwork –helping us to speak Viet Nam. If we canachieve this, Communicationsprovide another with one voice, butinaway that it will strengthen allour efforts powerfultool. Governments resonateswithlocal audiences. to improvelaw enforcementand areconcernedabout their reduce demand amongconsumers international image, andwill act Allthishelps raiseawareness of to help to save rhinos in South quicklywhentheyknowthe eyes theissuesand engage people with Africa andelsewhere in theworld of theworldare upon them.So WWF. Then we canget them to from extinction.” we’rekeentopublicize good news becomemoreactivelyinvolved– stories, butwe’re also readyto forexample,tosignthe petition Hien Tran Minh call governmentstoaccount. The we launched in early2013calling CountryDirector illegal wildlifetrade campaign is foranivory baninThailand.” WWF-Viet Nam helpingusdothat.”

DavidDrodge BasHuijbregts Head of Digital Head of Policy WWFInternational Engagement, CentralAfrica Regional ProgrammeOffice Yaounde,Cameroon

WWF-INTAnnualReview2012page 15 UNWANTEDBAGGAGE

This tiger cub was one of 16 seized in Chaiyaphum, Thailand in October. Vets from the wildlife forensic unit are takingblood samples to traceits DNA, which can provide important evidenceinprosecutions. The tiger cubswerebeing smuggledacrossthe border from Thailand into Laos, packed two percrateinthe back of atruck. They were probably rearedin an illegal tiger farm in Thailand and destined for China. Demand for tiger bodypartsintraditional medicine is the biggest threat facing the 3,200 tigers that remaininthe wild. With an estimated value of US$19 billion, the illegal wildlife tradeisone of the world’smost lucrative forms of international crime.Bysharing up- to-the-minute intelligence,training customs officers and evendeploying specialist snifferdogs, WWF and our sisterorganization TRAFFIC have helpedcatch hundredsofwildlife smugglers. But keeping pacewiththe criminal networks that run the traderemains amajor challenge. © WWF-Canon /James Morgan Overview

Throughour Global Initiatives, SAVING we’re working on large-scale solutions to conserve the integrity of the world’s most outstanding SPECIALPLACES natural places

2 Global Living PlanetIndex 1 Living Amazon 2 GreenHeart of Confidencelimits

) Africa =1 HYDROPOWERTOOL VIRUNGACAMPAIGN 1970

e( “Somuchlifeinthe Amazon “The thoughtofoil 1 Valu dependsonhealthy,free- exploitation in Virunga flowingrivers. With 150 National Park,Africa’s Index dams plannedinthe region, richestnatural treasure it’s essentialtodefine andaWorld Heritage Site, priority areasfor freshwater is outrageous.Ifforeign 0 conservation to guarantee companies’ planstodrill 1970 1975 1980 1985 1990 1995 2000 2005 2008 theconnectivity and foroil wererealized, it Year integrityofthe hydrological wouldbeadisasterfor Global Living Planet Index (WWF /ZSL,2012) system.Aspartofa thepark’sextraordinary OurLivingPlanetIndex showsalmost a30% decline frameworkfor supporting rangeofspecies,including in speciespopulations over thelastfour decades. In decision-making, we’ve mountaingorillas,and the thetropics,the drop is more than 60% developed atooltoassess tens of thousandsofpeople potentialimpacts from whoselivelihoodsdepend hydropower development. on itsnatural resources. It’s alreadybeing used by We’recampaigningtoget Brazilianauthoritiesinthe theCongolese government Tapajosriver basin. At the andthe companiesinvolved same time,we’re pushing to abandonall plansfor oil regional governmentsto exploitation in Virunga – consider energy efficiency whichgoagainstall we’re andother formsofrenewable doingtoprotect theCongo energy before advancingthe Basin’sforests andpromote hydropower frontier into sustainable development in theAmazon.” theregion.” PedroBara-Neto, Zach Abraham, Head of Infrastructure Strategy Global Campaigns Leader, Living Amazon Initiative 150 +94 HYDROPOWERDAMS PLANNEDINAMAZON Mountain gorilla numbersrosefrom786 in 2010 to 880in2012

WWF-INTAnnualReview2012page 18 6 Saving special places

3 4

2 5 1

3 Tigers Alive 4 Living Himalayas 5 HeartofBorneo 6 Arctic ZERO TIGERPOACHING SNOW LEOPARDS GREEN ECONOMYREPORT SEAICE LOSS THRIVING “Tiger rangecountries have “Wepresented ourground- “Sea iceinthe Arctic backed thegoalofdoubling “We’ve captured amazing breaking report Heartof recededtorecordlow levels tigernumbers by 2022.But camera-trapfootage of Borneo:Investing in nature this summer.Weneed to that will only happen if we endangered snow leopards for agreen economy to the plan nowfor an Arcticwith crackdownurgentlyonthe andtheir prey in Bhutan’s Indonesian president, Susilo virtuallynosummerice, most acutethreatfacing newest national park.The BambangYudhoyono,atthe as that’s thesituation we’ll wild tigers –poaching. This WangchuckCentennial Rio+20 conference.The soon be facing.One way year,our focus hasbeenon Park,which we helped report showshow Borneo we’redoing that is through mobilizing effortstobring setupin2008and co- canachieve economic ourRapid Assessment of poachingoftigersand their managewiththe Bhutan growth whileprotectingits Circum-ArcticEcosystem prey as closetozeroas government,connectstwo incredible biodiversityand Resilience (RACER) possible,assoonaspossible. otherimportant protected vitalecosystem services. project, whichidentifies Keytothisare highly areas. It’s thefirst time snow Borneo hasimmense natural critical areasofhabitat motivated, well-trained and leopards have beenrecorded wealth,but itseconomic, that will most benefitfrom well-resourcedfield staff– in thearea. This suggeststhe social andenvironmental protection.One placewe’re more, morecommitted and networkofprotected areas valueisn’t fullyrecognized. focusingonisthe Last better boots on theground. andcorridors we’reworking We’reasking: is Borneo IceArea–afringeofice Much moreneedstobe to establishright across goingtosquanderits natural in northeast Canada and done,but theprogresswe’ve theEastern Himalayasis capital? Or will it keep it northernGreenland whichis made in reducing poaching successfullyhelping to link “inthe bank” so future expected to remain when all in Nepalshows what can localleopard populations generationscan continue otherlarge areasofsummer be achieved with strong andconservethe region’s to live offthe “interest” – iceare gone.Our researchers government support.” rich wildlife.” thegoodsand services made an expedition to the it provides?” area this summer.” Anil Manandhar, Vijay Moktan,Conservation Conservation Programme Director, WWF-Bhutan ChrisGreenwood, AlexanderShestakov, Director, WWF-Nepal International Director, Global Arctic CommunicationsManager, Programme ZERO >50% HeartofBorneoInitiative PROTECTEDAREAS NO TIGERS WERE POACHED COVERMORETHAN HALF 2x FROM NEPAL’SCHITWAN OF BHUTAN NATIONAL PARK IN 2011-12 Threespecies discovered everymonth in Borneo over Arcticsea icethissummer thelast15years covered3.29million km2 less than the1979-2000 average –that’salmost twicethe area of Alaska

WWF-INTAnnualReview2012page19

Ivory jewellery is on sale openly in thismarket in Thailand. Ivory traders Mo rga

exploit alegal loophole –while ivory from domesticelephants can legally n be sold, most of the ivory on the market has beenimportedillegally from Africa. RisingwealthinAsia has fuelledanexplosion in demand for products fromendangered wildlife, easily available on the black market. Young Vietnamese take powdered rhinohorn as aparty drug. Chic Thai boutiques sell intricate ornaments made from elephant ivory. Business deals in China are agreed over tiger-bonewine. Consumersdon’t see the true cost of the products they buy –which are often felt thousands of miles away. Similarly, their governments don’t see animals being poached in other countries as their concern.Our campaign aims to get governments at both ends of the trade chain to take responsibility for cracking wildlife crime. And in all our work, we aim to educate people about how their lifestyles affect the planet, and help them take steps to reduce their impact. Overview

Our Global Initiatives are helping to HARMONY reduce the demands we make on nature, in the areas where WITH NATURE it matters most

Chinafor aGlobal Forest &Climate Market Shift Transformation INVESTINGINAFRICA REDD RAVE REVIEWS 2050 CRITERIA

“Chinahas astatedgoal “REDD+ –reducing “Unlesswefundamentally of greendevelopment emissionsfromdeforestation changethe wayweproduce andAfrican countriesare andforestdegradation – food andother commodities, developing planstogogreen: hasavital role to play in we won’tbeable to meet the we aimtohelpbothachieve combatingclimatechange, needsofagrowing global this.Atthe ForumonChina- as 20%ofglobalcarbon population in 2050 –or Africa Cooperation (FOCAC) emissionsare caused by much sooner. Financial ministerial conference forest loss.REDD+ also institutionsare waking up in July,weput forward benefits biodiversity to theriskofunsustainable 40 recommendations andlocal livelihoods, production practices,but few to ensure China’sever- creating real conservation fullyunderstandthe complex growinginvestments in opportunities.We’re working environmentaland social Africa promote sustainable on agrowing number of issuesinvolved. That’swhy development –for example, REDD+initiatives.Inan this year we distilled allour throughresponsible sourcing evaluation publishedin knowledgeand experience of naturalresources such as September,the Norwegian in The2050Criteria,a timber.Cooperation on forest government development first-of-its-kind guideto protection andmanagement agency Norad, one of the sustainable investment in hasnow explicitly become biggestinvestors in REDD+, agricultural,forestand part of theFOCAC action highlighted thepositive seafood commodities. It plan.Besides FOCAC,China’s impactsofour projects in the givesinvestors thetools to strong politicalcommitment keyforestlandscapesofPeru, sort theresponsible from to ‘EcologicalCivilization’ theDemocraticRepublic of therisky,and to drivebetter provides moreopenings to Congoand Indonesia.” production in themost addressChineseoverseas crucialsectors.” BruceCabarle,Leader, investment” Forest andClimateInitiative Andrew Murphy, Li Lin, Leader, Acting Director, Market Chinafor aGlobalShift Transformation Initiative Initiative 20% DEFORESTATIONIS US$2 TRILLION RESPONSIBLEFOR UP Humanity will need to produce CHINA’SOVERSEAS TO 20%OFALL CARBON morefood in INVESTMENT IS SETTO EMISSIONS GLOBALLY thenextfour decadesthatwe REACHUS$2TRILLION have in thelast BY 2020 8,000 years

WWF-INTAnnualReview2012page 22 Harmony with nature

Global Ecological Footprint 2 (Global FootprintNetwork,2012) Humanity’s EcologicalFootprint continuestorise:

we need theresources of 1.5planets to Earths supportour lifestyles. Planet

of 1 Number

1961 1970 1980 1990 2000 2008 Year

Coastal East Africa Global Climate & CoralTriangle Smart Fishing Energy GREEN ROADMAP MEXICO CLIMATE LAW COMBATINGPIRATE SATELLITE TRACKING FISHING BREAKTHROUGH “Our goal of achieving “In April, Mexico passed a sustainable economic ground-breaking climate law, “The waters of theCoral “We’ve developed a powerful development in Coastal becoming only the second Triangle arehometothe new weapon in the battle East Africa came closer this country (after the UK) to richestmarinelifeand against illegal, unregulated year when Mozambique make a legal commitment some of themostimportant and unreported fishing – announced a national ‘green to cutting carbon emissions. fisheriesonthe planet.But which accounts for around economy roadmap’ toward The country will halve its illegal fishingisplundering one-fifth of global fish 2030. We worked closely emissions by 2050, by which theseresources,putting catches, and is a major cause with government ministries time it’s expected to be the millionsoflivelihoodsat of the overfishing crisis. By and other partners to help world’s fifth largest economy. risk.The second Coral analysing widely available develop the roadmap, which If Mexico can commit to Triangle FishersForum, satellite data used to help outlines Mozambique’s growing a green economy whichwehosted this year in prevent collisions at sea, bold plans for eradicating while slashing its carbon Fiji,brought together more we have a much clearer poverty by using its rich emissions, why can’t other than 100fishingindustry understanding of formerly natural resources wisely countries – like its North participants from 24 invisible fishing vessel and sustainably. A first American neighbours, the countriestolookatpractical movements. For example, we step forward came in USA and Canada? By working ways of tacklingthe problem could show if illegal fishing November when the country with climate leaders like –for example,improving may be taking place in approved Africa’s second Mexico, we’re aiming to catchdocumentation and marine protected areas. This largest marine protected inspire the global changes making it easier to tracethe tool has huge potential, and area around the Primeiras needed to build a fair and source of allseafood.” we’ll be pushing hard to see it and Segundas archipelago sustainable low-carbon used effectively.” – something we’ve been future.” Lida PetSoede, Leader, working toward for CoralTriangleProgramme Alfred Schumm, Leader, Samantha Smith, Leader, eight years.” Smart Fishing Initiative Global Climate & Energy Florencio Marerua, Country Initiative Director, WWF-Mozambique 20% 1.05MHA 30% ILLEGALFISHING ACCOUNTS MEXICO HASPLEDGED FORAROUNDONE-FIFTH OF SIZEOFTHE NEW TO CUTITS CARBON Tuna GLOBAL FISH CATCHES PRIMEIRASAND SEGUNDAS exports EMISSIONS BY 30%BY from theCoral MARINE RESERVE–ONE OF 2020 Triangle areworth THEWORLD’S LARGEST US$1 billion peryear

WWF-INTAnnualReview2012page23 WORKING TOGETHER

Mba Ndong Marius,aneco guard from the Gabon national parksservice, displays elephant tusks and weapons seized from poachers. Government agencies are amongthe many partners we work with in our efforts to stamp out poachingand illegal wildlife trade. On the ground, good relationships with local communities are vital. In CentralAfrica, poachingcan be atempting option for people with few economicopportunities. Our projects help people to develop alternative livelihoods and benefitfrom living around wildlife. At the other end of the spectrum, we use our access to governments and international conventionstopush for stronger laws and concerted international action against illegal wildlife trade. © WWF-Canon /James Morgan Our partnerships

Our work with governments, PUBLIC SECTOR developmentagenciesand international financeinstitutionskeeps sustainability PARTNERSHIPS high on thepublicagenda

From government policies to investment flowstolarge-scale development projects, publicsectororganizations–including national governments, bilateraland multilateral international development institutions, andnational andregional development banks– have amajor influenceonour planet andits future.It’svital that sustainability is at the heartoftheir policies,planningand projects,particularlyinareas of rapidchangeand strong economicgrowthinthe South.

WWFworksinpartnership with morethan30key public financeinstitutionsacross theglobe at astrategic level, to pursue greendevelopment pathways andmakesure environmentalsustainabilityremains apriority.

Ourpublic Bilateralagencies sector partners Australia–AusAID

Austria–ADA

Canada –CIDA

Denmark–Danida

Finland–MoFA

France –AFD,FFEM

Germany–BMZ,BMU,KfW,GIZ

Japan–JICA

Netherlands–DGIS

NewZealand –NZAid

Norway –Norad

Sweden –Sida

Switzerland–SDC, SECO

United Kingdom–DFID, Defra

United States of America–USAID,USDA, DOS, USFWS, NOAA

Multilateral agencies

AfricanDevelopment Bank Inter-American Development Bank

AsianDevelopment Bank UN Development Programme

European Commission –EuropeAid UN EnvironmentProgramme

Global EnvironmentFacility TheWorldBank Group

WWF-INTAnnualReview2012page 26 Public sector partnerships

Partnerships in action –2012highlights

Building theknowledge base This year we produced twoground-breaking regional EcologicalFootprint reports forAsiaand Africa,inpartnership with theAsian andAfrican Development Banks andour technicalpartners, theGlobalFootprint Network.The reportscomplement We publishedthe ourglobal Living Planet Report,and reveal similartrends: increasedconsumption firstEcological andever-growingdemandfor resourcesare putting pressure on each region’s hugely Footprintreports for valuable naturalcapital. But they also outlineconcretesolutionsfor protectingvital Africa andAsia ecosystems whilesupportinggreen economicgrowth. To coincide with ourglobal campaign,the Africanreportalsofocusedonthe effectsofillegal wildlifetrade and stepstocombatit.

Fosteringexchangeand dialogues Increasingly, we’reseeking ways to shareknowledge,ideas,commitments andbest practices betweenregionsand countries, particularly amongemergingeconomies, to promote greeneconomicdevelopment.Atthe Rio+20 summit, we organized an eventinpartnership with theAfrican,Asian andInter-AmericanDevelopment Banks to showcase pioneeringinitiatives from Borneo,Coastal East Africa,Mexicoand the GreaterMekong. Theseexamplesshowed how coordinatedmanagementoflarge-scale ecosystems canmaintainand enhancenatural resources, improvelivelihoodsand providemassivepublicbenefits.

Greeneconomies in action In April2012, we organized agreen economy conference forCoastal East Africa in MaputowithMozambique’sMinistryfor theCoordination of EnvironmentalAction andother partners includingUNEP, UNDP,ILO,IIED,Millennium Institute, World Bank andgovernmentdepartmentsfromMozambique, Kenyaand Tanzania. Two monthslater,President Guebuzapresented thecountry’s pioneering“greeneconomy roadmap” at theRio+20summit. Alongwithour partners at theAfrican Development Bank (AfDB),we’ll be assistingMozambiqueinputting itsplans into action.Our particular focus is on building theknowledge of ecosystemservices andnatural capital, whileAfDBwill concentrateonintegrating theirvalue in national economic planningand accounting.

Partnerships foralivingplanet Workingwithpublicsectorpartnershas an impact wellbeyond ourparticularprojects, as it helpstobuild newalliances forconservation –asseeninour work on oceans and marine naturalresources.One notable breakthrough this year wasthe formation of WWFjoins morethan thenew Global Partnershipfor Oceans (GPO), of whichWWF is afoundingmember. 100governments, Theinitiativebringstogethermorethan100 governments, civilsocietygroups, private civilsocietygroups, privatecompanies companiesand international organizationstowork together to restorethe world’s andinternational oceans.The WorldBank haspledged US$1.5billion over thenext five yearstosupport organizationsinthe commitments made at Rio+20 forprotectingmarinebiodiversity, whichhundredsof newGlobalPartnership millionsofpeople depend on fortheir food andlivelihoods. WWF’swork within the forOceans GPOwill rangefromstrengtheningmarineprotected areastoimproving aquaculture andseafood certification.

We’vealsojoinedthe UN Food andAgriculture Organization,the International Sustainable Seafood Foundation,the Global EnvironmentFacilityand other partners in aUS$144 million programmetoensurethe sustainable management of tuna fisheries, valued at US$10 billion annually,and biodiversityconservation in international waters.Thisisastep towardturning around poorlymanaged fishingon thehighseas, whichcan seriouslyunderminethe viabilityofcoastal fisheries.

WWF-INTAnnualReview2012page27 © Br en tS ti rt on /G et ty Image s/W WF

LakeHong, China: reducing theimpactoffishfarmingisone aspect of ourwork to keep rivers,lakes andwater supplies healthyfor people andnature Corporatepartnerships

Corporations hold tremendous CORPORATE influence in today’s world –and PARTNERSHIPS can be apowerful force for change Forafuturewhere humans live in harmony with nature, we need business on board. From the naturalresources they usetothe wastetheygenerate, companieshaveamajor impact on ourplanet. If we’retomakeany real progress in tacklingthe bigconservation challengeslikeclimate change, biodiversity loss and waterscarcity, business practices need to change.

Thegood news is that many of them are. WWFhas aproud trackrecordof challenging andenablingbusinessestoreducetheir environmentalfootprint and develop positivesolutions–fromreducinggreenhouse-gas emissionsand investing in renewable energy,tosupportingconservation initiatives.And theeffectis magnified as thesebusinessescreatewider changealongtheir supply chains, within theirsectors andthroughout society

Newtoolhelps businesses address waterrisks Roughly40per cent of theworld’spopulation livesinriver basins that experience severe waterscarcityatleast one month of theyear. As wellasthreateningfreshwater ecosystems,growing pressure on waterresources is amajor risk forbusinesses. This year we launched ourWater Risk Filter,developed in collaboration with German 40% financeinstitution DEG. Usingthe best available global data,the easy-to-useonline of theworld’s tool helpscompanies andinvestors assess theirspecificwater-related risks, and find population is at outhow they cansupport sustainable watermanagement. risk of waterscarcity Marketsshifting towardssustainability We need thethings people consumetobeproducedinaway ourplanetcan sustain. So we’redeveloping standardsthatrecognize responsible production forkey commodities, andare pushingcompanies to committothese standardssothey becomethe market norm. This year therewas particularly encouragingprogress on seafood.Globally, 29 percentofall whitefish (and 53 percentfor ourpriority whitefish species)iscertified as responsiblysourced by theMarineStewardship Council(MSC) –the firstcommodity to reachtoreach such ahighvolume. This is good news forwhitefish –and other fisheries–inthe longer term.Meanwhile the proportion of MSC-certified tuna leaptfromlessthan1per cent to nearly 11 per cent with thesuccessfulcertification of alarge Pacificskipjacktuna fishery. Andthe Maldives pole andlineskipjack fisherybecamethe firsttuna fisheryinthe Indian Oceantoachieve MSCcertification,benefiting the20,000 fishersand theirfamilies whoselivelihoodsdependonit.

ClimateSaversslash emissions 100M Throughour ClimateSaversprogramme,we’ve worked with some of theworld’s leadingcompanies to help reduce theircarbonemissions. In 2012, theircollective TONNES emissionssavings to date passed 100million tonnes –twice theannualemissions of Switzerland. But an individual company’semissionsare only part of thestory: CO EMISSIONS SAVED ClimateSaversmembers also provideleadershipand innovation to drivewider 2 changewithin theirsectors.Weestimatethat, if othercompanies followed theirlead, TO DATE BY WWF combined emissionssavings couldreach 500-1,000 million tonnes ayearby2020. CLIMATE SAVERS Indirectly,Climate Savers couldtrigger even greatersavings by drivingemission reductionsalongtheir valuechain,influencingpolicyand enablingpeople to adopt low-carbon lifestyles.

WWF-INTAnnualReview2012page29 Our partnerships

We workwith numerous businesses aroundthe world, nationallyand internationally. Here, we focus on a number of joint efforts at agloballevel. We’re grateful to allour partners, someofwhich have worked with us for many years. Together we’remaking arealdifference. 2000 TheCoca-Cola Company: atransformative partnership Becausewater is fundamentaltobothofour organizations, WWFand TheCoca- VIET NAM’S TRAM CHIM Cola Companyhaveworked together formorethan five yearstoconservethe planet’s NATIONAL PARK BECAME freshwater resources, improvewater andenergyefficiency within Coca-Cola’s THE2000TH WETLAND manufacturingoperations, andpromote sustainable agriculture. We’veachieved successes around theworld, includingthisyear’sdesignation of Viet Nam’sTram OF INTERNATIONAL Chim National Park as theworld’s2000th Ramsar site (Wetland of International IMPORTANCE AFTEROUR Importance)thankstoour habitatrestoration work.Inaddition,we’ve partneredto HABITAT RESTORATION supportpolar bear conservation:our Arctic Home campaign hasreached millionsof WORK WITH COCA-COLA people andinspiredmorethanUS$1.8million in donations. Procter&Gamble: reducing theimpactofconsumergoods WorkingwithProcter &Gamble (P&G), theworld’slargest consumer goodscompany, provides an opportunity to influencepositivechangeonthe ground,within the industry andthroughout thecompany’s supply chain.Our partnershipfocuseson making forestry andpalmoil sourcing moresustainable,evaluatingrenewable materialsinproductsand packaging, procuring renewable energy andsupporting on-the-groundconservation projects.Aspartofour partnership, P&Ghas engaged moreclosely with itssuppliers,and recently setambitious new fibresourcinggoals to enable anew levelofcommitmenttoforestcertification.

IKEA:transformingmarkets andchangingbehaviour TheWWF-IKEA partnership, whichbegan 10 yearsago,workstotransform commoditymarkets,withaparticularfocusonresponsible cotton production and forest management.It’scontributed directly to amassiveincreaseinthe forest areas that arenow FSC-certified,particularlyinEastern Europe.We’ve also helped around 45,000 cotton farmersinPakistanand Indiatogrow“BetterCotton”,significantly WWF and IKEAhave helped reducing theirwater andchemicaluse andincreasingtheir profitmargins as aresult. 45,000farmers in Indiaand By creatingsustainable business models that canbeeasilyreplicatedinvarious Pakistan grow“Better Cotton” markets, we aimtoinspire others throughaction.

Lafarge: newambitions forthe next decade Lafargeand WWFhavebeenworkinginpartnership formorethanadecade on issues such as climatechange, quarry rehabilitation andbiodiversity, sustainable construction solutions, persistent pollutants,and watermanagementand conservation.Thisyear, Lafargelaunchedits Sustainability Ambitions2020, itsroadmap to make anet positivecontribution to society, whichincludes newcommitments on biodiversity,emissions, fossil fuel substitution and waterstewardship.

HSBC:meetingthe waterchallenge In June 2012, HSBC launched theWater Programme, a five-yearinitiativetotackle waterrisks in riverbasins, bringsafewater andimprovedsanitation to morethan amillion people,and raiseawareness about theglobalwater challenge.HSBChas longsupported ourfreshwaterconservation work,and WWFisakey partnerin theprogramme.We’ll be workingtogethertosecurehealthy flowingriversinfive priority areas–the Yangtze, Ganges,Mekong, Pantanal andAfrican Rift Valley.

WWF-INTAnnualReview2012page 30 Corporatepartnerships

12M Nokia: forest-friendly packaging Our partnershipwithNokia last year focused on forest conservation.Nokia WE’VECREATED introduced FSC certification as one of itspackaging requirements,and broughtits CONTENT FOR12 firstFSC-certified packagingontothe market.In2012thisinitiativewas further MILLION NOKIA developed as Nokiapublishedits paperpolicyand goals, introduced newcertified materialsand requestedits supplierstoget FSC accredited.Wealsocontinued MOBILE USERS creating downloadable contentfor Nokia’smobiledevices,withmorethan12million usersglobally. We’verenewed ourglobalpartnership foranother twoyears,and will be focusingonrollingout Nokia’swater strategy,aswellassupportingWWF’s conservation effortsinthe Himalayas.

CanonEurope: Arcticexpeditionsand photosupport Canon Europe,aWWF partnersince 1998,renewed itssupport this year fora furtherthree years. Underthe newagreement thesponsorship includes supportfor theArcticexpedition “SailingtoSiku–Voyagetothe Last IceArea”.The expedition will collectnew information andexaminefuturemanagementoptionsfor thearea wheresummersea iceisexpectedtolastthe longest. Thepartnership also includes continuedsponsorship of theWWF-Canon Global Photo Network andphotography trainingfor WWFstaff.

Chopard: helping tigers to recover Forthe past twoyears Chopardhas beensupportingour Tigers AliveInitiative, whichaimstodouble thenumberoftigersinthe wild over thenextdecade.The initiativeworkswithgovernments of tiger-rangestates, businesses andlocal communitiestotakeaction to conserve tigers andtheir prey.Aspartofour partnership, Chopardalsobecameamemberofthe Responsible Jewellery Council, whichpromotessocially andenvironmentally responsible practices across the jewellery industry.

Ecosia:Amazonawareness Social business Ecosia continuestosupport ourLivingAmazonInitiative. Thegreen search engine generatesawareness amongits usersand donates80per cent of its revenues to ourwork in theTumucumaque Conservation LandscapeinBrazil.

ABB: renewableenergyaccess ABB, thepower andautomation technology expert,iscontinuingits effortstobring off-grid accesstorenewable energy to localcommunities in four countriesinAfrica andAsia.

Read more: wwf.panda.org/business

WWF-INTAnnualReview2012page31 Our partnerships

OUR DONORS Investing nowfor asustainable future

From individual memberswho make amonthly donation to trusts andfoundations pledgingmillionsofdollars,WWF dependsonthe financialsupport of thosewho care about theplanet. We’regratefultoeveryone whobelievesthatstoppingthe degradation of theplanet’snatural environmentand building afutureinwhich humans live in harmony with nature is somethingworth investingin.

Campaign fora TheCampaignfor aLivingPlanet, whichhelps fund our13GlobalInitiatives, Living Planet continuestobethe focus of ourfundraising efforts. We aimtoraise US$100million over five yearstoachieve theambitious goalsofthese initiatives andcatalysechange on an even greaterscale.ByJune2012, pledges reachedalmostUS$40 million,with severalnew partners joiningthe campaign.Aseverweare grateful to thechair of theCampaignfor aLivingPlanetSteeringCommittee, André Hoffmann,for his inspiringleadership, andtoother committee membersfor theiractiveinvolvement.

HonoraryCircle The Honorary Circle recognizes WWFInternational’s topphilanthropists andtheir support. We wouldliketothank thefollowing membersofthe HonoraryCircle:

• Miel de Botton forher ongoingand growingcommitmenttosupport our leadershipand innovation work in theCampaignfor aLivingPlanet.

• André Hoffmann andMAVAfor leadershipgifts to theCampaignfor aLiving Planet andcontinued commitmenttoWWF.

• Kristian Parker andOak Foundation forleadershipinconservation philanthropy andcommitmenttoprotectingoceansand combatingclimate change.

• Claudioand Anne Segré andFondation Segré fortheir ongoingsupport and newcommitmenttowards global action againstpoachingand illegal wildlifetrade.

Conservation Leaders Our partnerships with foundationsand majordonors arethe bedrock of ourwork.We aregratefultothe following Conservation Leaders fortheir generous support:

Philippe Bertherat is helpingusachieve theambitious targetsofour Global Initiativesthrough hiscrucial supporttothe Campaign foraLivingPlanet Leadershipand Innovation Fund.

SergiFerrer-Salat is supporting theCampaignfor aLivingPlanetLeadership andInnovation Fund,enablingustocreatetransformational changes to protect biodiversity andreducehumanity’sfootprint on theEarth.

GoodPlanet GoodPlanet alongwithEtc Terraassociation,continues to supportand manage and with WWFthe HolisticConservation Programmefor ForestsinMadagascar, which ThePrince is closelylinkedtoour Forest andClimate Initiative.Byreducingdeforestation Albert II of Monaco andforestdegradation,itaimstoreducegreenhouse-gas emissions, improvethe Foundation livelihoodsoflocal communitiesand preserve Madagascar’s uniquebiodiversity. both support ourprojectsin As part of ourTigersAlive Initiative,the Hans-WilsdorfFoundation is Madagascar supporting ourwork in Indiaand Nepaltoprotect thespecies’lastremaining refuges, contributing towards ourgoalofdoublingthe number of wild tigers by 2022.

Our valued MAVA partnershiphas enabledustomakeasignificant difference to thelong-term conservation of biodiversity in theMediterranean andWestAfrica regions, alongwithother importantconservation hotspots in Europe,Russiaand Mongolia. Oneofthe most importantprotected areasprojectsMAVAand WWFhave ever undertaken endedthisyearwithover8.5 million hectares of protected areas

WWF-INTAnnualReview2012page 32 Our donors

establishedorexpanded. MAVA also generously continuestoinvestinour Campaign 8.5M HA foraLivingPlanet, allowing us to improveour engagement andeffectiveness on a MAVA HELPED US CREATE global scaleaswellasmakingamajor investment in ourfundraising to supportour growth strategy.Wealsocontinueanimportant collaboration with MAVA forthe 8.5MILLION HECTARESOF innovativeLuc Hoffmann Institute, enablingustomobilizeworld-class thinking in PROTECTEDAREAS conservation science, policy andpractice.

FondationMontagu is supporting ourefforts in Chiletoprotect theblue whale andthe exceptional biodiversity of theChiloense Marine Ecoregion by reducing environmentalthreats,promoting sustainable environmentalbusinessand working towards thecreation of newmarineprotected areas.

Our crucialpartnership with OakFoundation enablesustocontinuepromoting sustainable fisheriesmanagement, advocate forameaningful reform of theCommon FisheriesPolicyinEuropeand stop harmful fishingsubsidies in emerging economies. TheFoundation also supports ourclimate andenergypolicywork in Europe andour global effortstopromote alow-carbonfuture. In thefaceofclimate change, we are also workingtogethertosafeguard theArcticenvironment andthose dependenton itsrichnatural resources. By supporting our Explore! youthvolunteer andinternship programme, OakFoundation givesaspiringconservationists theopportunity to gain formativeexperiencebyparticipating in WWFprojectsaroundthe world.

ThePrinceAlbertIIofMonacoFoundation is helpingussecureafuturefor theAmurtiger in northeast Chinabyestablishinganew network of protected areas. TheFoundation hasalsojoinedusinour initiative to secure freshwater ecosystems in theHimalayan region,the watertowersofAsia, andiscontinuingtobeacrucial partnerinour effortstoprotect theMediterranean bluefintuna. We areworking together in Madagascar forthe establishmentofthe ToliaraReefMarineProtected Area andtoimplement ourenvironmental education programme.

FondationSalvia is akey supporterofour Explore! youthvolunteer andinternship programme. This enablesanumberofcarefullyselected, motivatedstudentsand graduatesfromdifferent countriestoparticipate in WWFprojectsinour fieldoffices worldwideand at theWWF International Secretariat, providingthemwithvaluable first-hand experience of environmentalissues.

Pierrette Schlettwein is supporting ourTigersAlive Initiative andour work to secure afuturefor theAmurtiger in theRussian FarEast, whereweare protecting crucialhabitat and fighting to stampout poachingand illegaltrade.

FondationSegré hasjoinedWWF International as apartner in ournewly announced action plan to combat poachingand illegalwildlifetrade.Fondation Segré continuestosupport ourwork to protect gorillas,chimpanzeesand otherwildlifein Cameroon’s CampoMa’an National Park.Itisalsoakey partnerfor ourSmart Gear competition to inspireinnovative fishinggeardesigns that reduce bycatch.

Ursula Streit is supporting ourKikoriRiver ProgrammeinPapua NewGuinea to conserve thearea’suniquebiodiversityand help ensure thelong-term sustainability of itsrichnatural resources.

UEFA is helpingustackleclimate changebysupportingour climatepolicyefforts as we push towards aglobalclimate changeagreement.UEFAalsocollaborateswith WWFfor thelargest environmentalevent in history –Earth Hour.

Fondazione Zegna supports ourprogramme in Qinling, China–homeofthe giantpanda –toestablishamodel fornaturereservescombiningconservation and economicdevelopment.

WWF-INTAnnualReview2012page33 Our partnerships

Many thanksto We wouldalsoliketothank thefollowing donorswho supportthe Campaign fora all ourmajor supporters Living Planet andour conservation programmes around theglobe.Togetherweare creating transformational changes to protect ourplanet’sbiodiversityand reduce humanity’s footprint.

–RolfAbdon andfamily –HRH Prince Robert de Luxembourg

–MohammedAlNaki –Lombard Odier

–AudemarsPiguetFoundation –ManotelHotelGroup

–KirstyBertarelli –Pierre-André Maus

–Mrand MrsBöckli –PierreMirabaud

–MargotBennett-Mathieson –Christopherand CoralineMouravieff- Apostol –Kevin Clickand family –Patrick Odier –CONINCO ExplorersinFinance –ChristopherParker –Sophie Firmenich –The family of Jade Peduzzi –Georg Waechter MemorialFoundation, Vaduz –Birgit Rausing

–Grupo PromocionesHabitat –Catherine Sabbe

–Luc Hoffmann –ChristelleSiohan andDames d’Ici

–F.Hoffmann-La RocheLtd. –Georg Thyssen

–Chris andTessJames –André VanGils

–Yolanda Kakabadse –Von Duhn Stiftung

Thank youalsotothe membersofThe1001: ANatureTrust fortheir loyaltyand support, allother donorswho supportour Campaign foraLivingPlanetand allthose whoprefertoremainanonymous.

Campaign fora We thank ourCampaignfor aLivingPlanetSteeringCommittee fortheir leadership Living Planet andsupport: Steering Committee Chair

André Hoffmann

Members

Philippe Bertherat Kristian Parker

AlejandraMoore Mayorga Guillaume Taylor

Leavinga Thank youtoeveryone whohas chosen to remember ourwork in theirwill.Byleaving lasting legacy alegacytoWWF,you’llbehelping to pass on ahealthy planet to future generations.

Finally, thankstoall of youwho supportusinsomanydifferent ways.

As wellassupportingcountless species,coral reefsprovide food andlivelihoodsfor millions: healthy, productive oceans will be thefocusofanupcomingglobalconservation campaign. Financials

FINANCIALS

WWFInternational:Income Financialyear* 2011 2012 2012 and Expenditure two-year summary2011and 2012 Operatingincome(CHF’000)(CHF’000)(EUR’000**) WWFNational Organizations (1) 91,959 86,243 71,881 Individuals (1) 2,1595,597 4,665 Legacies andbequests1122102 Corporations (1) 8,979 6,1395,117 Trusts andfoundations (1) 17,045 15,410 12,844 Public sector 52,266 41,73634,786 Royalties1,260 472393 Financialincome/(loss)–net 1,825(3,196) (2,664) Other1,542 1,4171,181 Total177,036 153,940128,305 Operatingexpenditure Conservation programmes*** 134,533 131,890109,927 Conservation policy andawareness –Conservation policy*** 9,2299,358 7,800 –Awareness 6,4177,222 6,019 Network services and people development*** 3,9273,562 2,969 Network fundraising capacity building (2)*** 6,1371,149 957 Fundraising3,961 5,0064,172 Financeand administration 5,8706,407 5,340 Fixedasset expenditure501 625521 Total170,575 165,219137,705 Operatingsurplus /(deficit) 6,461(11,279) (9,400)

Non-operating items Donationstoendowment funds701 136114 Surplus/(deficit) after non-operating items7,162 (11,143) (9,286)

*Financial yearscover theperiod1Julyto30June **AverageEUR exchangeratefor theyear: CHF 1.1998 =EUR 1 ***2011 figuresreclassified

Notes to theaccounts 1. Jointfundraising Fundraisingincome(individuals, corporations, etc.)which is raised jointlywitha National Organization is recorded as income from National Organizations.

2. Networkfundraising capacity building Expenditure in 2011 includes CHF3.3million of payments made in prioryears, previouslyclassified as long-term receivables.

WWF-INTAnnualReview2012page 36 Financials

WWFInternational: Financialyear* 2011 2012 2012 BalanceSheet two-year summary2011and 2012 Assets (CHF’000)(CHF’000)(EUR’000**) Currentassets –Cash55,18848,48440,360 –Short-term bank deposits2,535 3,1742,642 –Marketable securities (1) 26,136 25,954 21,605 –Recoverable taxesand otheritems 9,550 7,2116,002 Fixedassets (2) 9,588 9,7828,143 Total102,997 94,605 78,752 Liabilitiesand funds Accounts payable &accrued expenses 21,517 21,676 18,044 Mortgage payable(3) 1,7401,700 1,415 Operatingfunds(4) 61,765 52,983 44,105 Capitaland endowment(5) 17,975 18,246 15,188

Total102,997 94,605 78,752

*Financial yearscover theperiod1Julyto30June **ExchangerateCHF 1.2013 =EUR 1, as at 30 June 2012

Notes to theaccounts 1. Marketable securities Marketable securities areshown at market value.

2. Fixedassets Fixedasset purchasesofland, buildings, building renovation,buildingequipment, software andITequipmentbyWWF International SecretariatexceedingCHF50,000 arecapitalizedand depreciated as appropriate.

3. Mortgage payable Mortgage payable refers to thebank loan forthe purchase andrenovation of the pavilion in Gland.

4. Operatingfunds Operatingfunds arethose fundsavailable forexpenditure on conservation,awareness andpublicpolicy, National Organization support, direct fundraising, administration and finance, and fixedasset expenditure.

5. Capitaland endowment Includes The1001: ANatureTrust,atrust fund builtupthrough individual membership contributions; the SigvaldasonFund,alegacyfromthe late MrsGerda Sigvaldason; the Endowment Fund builtupprimarily from theproceedsofthe WWF25thAnniversaryCoinCollection programme; the PrinceBernhardScholarship Fund forNatureConservation,the income from whichwill be used to achieve conservation worldwide, includingtohelpbuild conservation capacity,and provide Audited financialstatements trainingand scholarships; andstatutorycapitalofCHF20,000,representingthe initial areavailable on request capitalofWWF.

WWF-INTAnnualReview2012page37 Financials

WWFNetwork:Income Financialyear** 2011 2012 and Expenditure*two-year summary2011and 2012 Operatingincome(EUR’000)(EUR’000) Individuals –Individuals (1) 259,325276,845 –Legaciesand bequests42,62763,520 Otherdonated income –Corporations59,28461,674 –Trustsand foundations35,17048,611 –PublicSector107,598 112,067 –Others7,726 10,617 Earned income –Royalties 17,396 17,851 –Financial income /(loss)–net 43,097 (786) –Trading netincome2,307 2,342 Total574,530 592,741 Operatingexpenditure Conservation –Programme (2) 306,097322,333 –Conservation policy 26,442 28,333 –Education 16,462 16,981 –Awareness 58,663 61,230 –TRAFFIC (3) 3,4823,511 Fundraising99,856 104,628 Financeand administration 44,582 49,121

Total555,584586,137

Surplustosupport current andfutureprojects18,9466,604

*The figuresgiven show total WWFNetwork income andexpenditure but do notrepresent consolidated accounts.The network includes WWFInternational andits ProgrammeOffices,and allthe WWFNational Organizationsand theirProgramme Offices. **Financialyears coverthe period 1Julyto30Junefor WWFInternational andall National Organizations except: WWF-India(1April to 31 March); WWF-Hungary,WWF-Italy,WWF-Norway, WWF-Spainand WWF-Turkey (1 Januaryto31December, precedingyear).

Notes to theaccounts 1. Individuals Monies received from WWFindividualsupporters, includingregular membership dues andfundraising activities.

2. Programme CostsofWWF Network global conservation programme.

3. TRAFFIC TheTRAFFIC(Trade Record Analysis of Floraand FaunaInCommerce) Network is the world’slargest wildlifetrade monitoringprogramme andisajoint programmeofWWF andIUCN–The WorldConservation Union.

WWF-INTAnnualReview2012page 38 Financials

WWFNetwork:Income andExpenditure 2012

3% 2% INCOME OTHER EUR593 MILLION EARNED INCOME

19% PUBLIC SECTOR

8% TRUST AND 58% FOUNDATIONS INDIVIDUALS

10% CORPORATIONS

1% 8% EXPENDITURE TRAFFIC ADMINISTRATION EUR586 MILLION 18% FUNDRAISING

10% 55% AWARENESS PROGRAMME

3% EDUCATION

5% CONSERVATION POLICY

WWFInternational Income decreased by 13 percent, mainly duetoadropinincomefromthe Public Sector (down20per cent)but also duetolessincomefromthe National Organizations (down6per cent)and alossoffinancialincome. Expenditure decreasedby3per cent resultinginadeficitfundedfrompreviousyears’surpluses.

WWFNetwork TotalWWF Network income grew rising EUR18million to EUR593 million,an increase of more than 3per cent largelydrivenbyincreases in income from legacies (up49per cent)and from trusts &foundations(up 38 percent).These increases were partiallyoffsetbyadecreaseininvestmentincome of EUR44million (102 percent).

TheNetwork’s conservation activities grew during theyearinlinewithincome growth (increaseof5per cent). Theresulting surplusofEUR7million will be used to fund our ongoingprojectsand programmes andhelpustoreach ourconservation targets.

PeterDickinson,DirectorofFinance andAdministration,WWF International

Next year’s global campaign is about investinginclean,renewableenergy–likethissolar thermaltower in Spain, whichcan power 94,000 households. Governance

WWFINTERNATIONAL

DIRECTORS* *AsatMarch 2013

DirectorGeneral Mr JimLeape DirectorGeneral’sOffice Dr ChristopherHails–Network Relations Ms PascaleMoehrle –Executive Affairs Conservation Mr LasseGustavsson –Executive Director Ms SusanBrown –Globaland Regional Policy Dr Carlos Drews–Species Dr TimothyGeer–Public Sector Partnerships Dr Lifeng Li –Freshwater Mr Tony Long –EuropeanPolicyOffice Mr Richard McLellan –Footprint Mr JanosPasztor –Policyand Science Mr LaurentSomé –Partnership/Development Africa Dr PeterJames Stephenson –Conservation Strategy andPerformance Mr John Tanzer –Marine Mr Rodney Taylor –Forests Dr RobertoTroya –Latin Americaand Caribbean Programme Office Dr GeorgSchwede –Programme Office Management Management Ms TiffanyBecker–ProgrammeOffice Performanceand Development Dr MaartenKappelle–ProgrammeOffice Conservation Performance Mr FrederickKumah –Africa/Europe Dr Isabelle Louis–Asia/Pacific LucHoffmannInstitute Dr Joshua Tewksbury–Director Communicationsand Mr SudhanshuSarronwala–ExecutiveDirector Marketing Ms Danielle Chidlow–BrandStrategy (a.i.MsWinnieDe’Ath) Mr MitchHinz–Global Membership Mr Andy Ridley –Executive DirectorEarth Hour Mr OscarSoria –Externaland MediaRelations Operations Ms Judy Slatyer–ChiefOperating Officer Mr Pratik Bhatnagar–Performanceand Evolution Ms MariaBoulos–CorporateRelations Mr PeterDickinson –Finance andAdministration Ms LindaHumphrey–Global ICT Mr ChristopherHutton –People andOrganization Development Mr Jean-PaulJeanrenaud–OnePlanetLeaders Development Ms CarolMonoyios –Development Mr Jean-PaulPaddack–International Business Development LegalAdvisor Mr Michael Rogers OBE

WWF-INTAnnualReview2012page41 Governance

WWFINTERNATIONAL BOARDOFTRUSTEES2012

President Ms YolandaKakabadse (Ecuador)

Vice-President Mr André Hoffmann (Switzerland)

Honorary Treasurer Mr Markus Shaw (HongKong)

Trustees Mr Antony Burgmans (The Netherlands) Ms Cheryl Carolus(SouthAfrica) Mr Alvaro de Souza(Brazil) Mr RogerSant(United States) Mr VincePerez (Philippines) Mr NitinDesai (India) Prof Alison Richard (UnitedKingdom) Mr Ed Smith(United Kingdom) Dr Adil Najam(Pakistan) Prof CalestousJuma(Kenya)

President Emeritus HRHThe Duke of Edinburgh

Vice-PresidentsEmeriti S. BabarAli (Pakistan) Dr LucHoffmann(Switzerland) TheHon.Mrs Sara Morrison (UnitedKingdom)

WWF-INTAnnualReview2012page 42 TheWWF Network

THEWWF NETWORK*

WWFOffices Armenia Honduras SouthAfrica Azerbaijan Hong Kong Spain Australia Hungary Suriname Austria India Sweden Belgium Indonesia Switzerland Belize Italy Tanzania Bhutan Japan Thailand Bolivia Kenya Tunisia Brazil Laos Turkey Bulgaria Madagascar Uganda Cambodia Malaysia United Arab Emirates Cameroon Mauritania United Kingdom Canada Mexico United States of America CentralAfrican Republic Mongolia Viet Nam Chile Mozambique Zambia China Namibia Zimbabwe Colombia Nepal CostaRica Netherlands WWFAssociates D.R. of Congo NewZealand FundaciónVidaSilvestre (Argentina) Denmark Norway Pasaules DabasFonds Ecuador Pakistan (Latvia) Finland Panama Nigerian Conservation Fiji PapuaNew Guinea Foundation (Nigeria) France Paraguay Gabon Peru *AsatDecember2012 Gambia Philippines Georgia Poland Germany Romania Ghana Russia Greece Senegal Guatemala Singapore Guyana SolomonIslands

WWF-INTAnnualReview2012page43 WWFinnumbers • AN NU

100% AL RECYCLED RE VI

1961 EW

WWFwas foundedin1961 20 12 +100

WWFisinover100 countries, on 6continents

+5M

WWFhas over5million supporters +5,000

WWFhas over5,000 staffworldwide INT

This annualreviewwas printedbyCanon Europe on FSCpaper,toreducethe environmentalimpact. Severalimages used in this review were takenfrom the WWF-Canon Global Photo Network. Canon Europe has worked in partnership with WWFsince 1998,providing fundingand in-kindsupport, with a sharedvisionofraising awareness of environmentalissuesand advancingconservation.

Whyweare here To stop the degradation of the planet’s natural environmentand to buildafuture in which humans live in harmonywith nature. WW panda.org F.

Tel. +4122364 9111 Fax+41 22 3640332. Forcontact details and further information, G please visit our international websiteatwww.panda.org