Denver Law Review Volume 75 Issue 4 Symposium - InterSEXionality: Interdisciplinary Perspectives on Queering Article 11 Legal Theory January 2021 Shopping for Rights: Gays, Lesbians, and Visibility Politics Nan Alamilla Boyd Follow this and additional works at: https://digitalcommons.du.edu/dlr Recommended Citation Nan Alamilla Boyd, Shopping for Rights: Gays, Lesbians, and Visibility Politics, 75 Denv. U. L. Rev. 1361 (1998). This Article is brought to you for free and open access by the University of Denver Sturm College of Law at Digital Commons @ DU. It has been accepted for inclusion in Denver Law Review by an authorized editor of Digital Commons @ DU. For more information, please contact
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[email protected]. SHOPPING FOR RIGHTS: GAYS, LESBIANS, AND VISIBILITY POLITICS NAN ALAMILLA BOYD* INTRODUCTION "How do you plan for your future together?" American Express Fi- nancial Advisors ask two "lesbian-looking" women in a recent adver- tisement in Out magazine, a gay and lesbian periodical.' In the same is- sue, Budweiser poses a sweaty bottle of Bud Light against a can of the same under the caption "SIGNIFICANT OTHER."2 Using images and language specific to lesbian and gay culture, these advertisements di- rectly address a lesbian and gay audience. In the American Express ad, two white women lean gently against each other in warm sunlight as they gaze contentedly into the distance. American Express asks them to con- sider their future together-as a couple. In doing so, the advertisement links financial security to same-sex domestic stability. Financial planning secures the future for these presumed domestic partners; it links spending (and saving) to the profound "investment" many lesbian and gay couples have made in achieving the legal right to marry.