Hounslow Sport and Active Recreation Strategy
December 2004
Contents
1. Foreword 3
2. Executive Summary 4
3. Introduction 9
4. Purpose of the strategy – our vision 10
5. The Borough 12
6. Sport in Hounslow 14
7. The Aims for Hounslow 17
8. The National Context 20
9. The Regional Context 29
10. The Local Context 32
11. A New Strategy 35 - Increasing participation 38 - Improving levels of performance 43 - Widening access 47 - Improving health and well being 51 - Creating stronger and safer communities 56 - Improving education 59 - Benefiting the economy 66
12. Consultation 69
13. Implementation, monitoring, evaluation and performance 70
14. Appendices 72
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1. Foreword
It gives me great pleasure to introduce the Hounslow Sport and Active Recreation Strategy. The Strategy has been produced through a working group including representatives of the Borough Council and its leisure and sports provider, CIP, the Health Authority and voluntary sports clubs. The Strategy is intended to provide a coherent framework in which sports and physical activity in Hounslow can develop and flourish in a true spirit of partnership between the local authority, other agencies and the many voluntary sports clubs that exist within the borough.
The aims of the Strategy embrace the support and encouragement of excellent performance, along with participation and opportunities to “have a go” for everyone. As well as the popular and well-known sports, there are many less familiar activities available in Hounslow. Through improving the links between schools and sports clubs, it is hoped that young people will be able to experience different activities whilst still at school, thus widening opportunities and increasing the likelihood of continued participation in activity beyond school age.
Sport and physical activity is not simply for young people, however, and the Strategy seeks to encourage and improve participation for all ages.
I want to record my thanks to all those who have worked to produce this document. It will serve its purpose if it leads to more participation and a healthier, fitter population. I commend it to you.
Councillor Amrit Mann Executive Member for Community Development, Cohesion and Community Safety
Logos of Partners
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2. Executive Summary
The strategy set out in this document aims to meet the needs of the borough’s communities whilst reflecting the regional and national priorities and vision outlined in recent publications, most notably The London Plan for Sport and Physical Activity (2004).
Sport and physical activity can make a significant contribution to people’s quality of life in terms of a whole range of socio-economic benefits and development of life skills. Physical fitness and health are givens, but sport also contributes to educational attainment; improved pupil attendance and behaviour; safer communities; and tourism and the economy.
All forms of sport and active recreation can make a contribution towards our vision of increasing participation. This can be through the more traditional forms of team sports like football, rugby, and cricket, to individual sports of athletics, tennis and gymnastics. Equally we recognise that new street sports like BMX, skate boarding, basketball and street hockey are also making a significant contribution with young people. The opportunities are endless, and therefore we are not prescriptive as to which sport or form of active recreation can contribute as they all do. We will encourage all clubs and organisations to contribute by being independent but having a common purpose.
Hounslow has a very diverse community, with a large number of ethnic minority groups, high numbers of refugees and asylum seekers and areas of significant deprivation; it thus presents a wide range of differing needs. Levels of activity are closely linked with social class, income, educational attainment, ethnic background, gender and ability. The promotion of physical activity is particularly important amongst those groups where there ate low levels of participation. In 1996 the Department of Health issued a Strategy Statement on Physical Activity. It outlines what was then a new policy promoting 30 minutes of moderate physical activity for at least 5 days each week.
People who are physically active are approximately 50% less likely to suffer from coronary heart disease, compared to those who are inactive. If we are to meet our vision of increased participation we must identify the barriers to participation and where they exist, find solutions. We must recognise that every individual can make a unique contribution to the well-being of the community, as well as fulfilling their own personal ambition regardless of ability. In preparing this strategy, due regard has been paid to the duties flowing from the Race Relations Amendment Act 2000 and other equalities legislation. 21/12/04 4 of 88 pages
We must ensure the investment made in our leisure centres, open spaces, parks, schools, and youth provision is maintained and fully utilised if we are to provide the necessary facilities and resources to meet the needs of our communities. We also recognise that public facilities provide only part of the resource required and that the private, voluntary and business sectors make an equally valuable contribution to the overall provision.
The strategy makes the case for a multi agency partnership, working towards a common purpose to promote participation in sport and recreation for all sectors of our community. No single agency can provide the investment required to meet this goal. This document represents the first steps to addressing and taking forward this agenda, by working in a collaborative way and sharing the vision of improving the health and wellbeing of all who work and live in Hounslow.
The aims of the Hounslow Sport and Active Recreation Strategy will be:
Increase overall participation rates by an average of 1% per year
Increase participation by all under represented groups
Provide the structures required for individuals to fulfil their sporting ambition and ability to be physically active
Involve key professionals and the local community in raising awareness of the fundamental role of sport and active recreation in maintaining health.
Over the next five years we will work towards achieving seven outcomes. These are:
1. Increasing participation in sport and active recreation by:
Providing a planning and coordinated framework mapping all facilities in the Borough and contributing to Sport England’s Active Places register.
Working with and developing Hounslow Sport Forum to ensure it is fully representative of all sporting and recreational activities, establishing it as the main link for communications for all sporting bodies.
Developing links through Sports Development function between schools and clubs to address the drop in participation after school age.
Building capacity by providing opportunities for training sport leaders and coaches, developing a network of community based multi sport coaches to meet local need.
Working with developers to address the need for increased community sport and leisure provision from their development proposals.
Identifying and addressing barriers to participation for older people and under represented groups.
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Encouraging organisations who are involved in the delivery of sport and active recreation in the borough to seek to ensure that their organisation reflects the local communities in which they serve.
Developing a marketing approach for sport and active recreation to increase awareness of opportunities, activities and facilities promoting the benefits to health and well-being.
2. Improving levels of performance by:
Developing cross sector support for the London Youth Games, encouraging participation and performance.
Continuing to develop the Physical Education School Sport and Club Link (PESSCL) Strategy, looking at new ways to support the Gifted and Talented programme.
Supporting the introduction of the National Coaching Certificate.
Developing a register of all clubs, which will be able to share information and contribute towards the Sport England “Active Places” Register.
Developing a network of information, guidance and support in areas of club organisation, bid writing and the preparation of business plans to build a strong foundation for a vibrant sporting club community.
3. Widening access by:
Ensuring that facilities are located to meet local need and that programming targets priority groups.
Continuing to develop sporting campuses bringing together a range of sporting, recreational and cultural activities into central hubs.
Ensuring facilities and activities meet the needs of and are accessible to people with physical and learning disabilities to enable them to fully participate in sport and active recreation and progress to higher levels of achievement.
Encouraging development and training of staff and volunteers involved in the delivery of sport and active recreation to enable better working with under-represented groups and address barriers to access.
Developing programmes for community sport coaches to work with target groups, building capacity and skills of local people.
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4. Improving health and well-being by:
Continuing to work with Hounslow PCT in promoting the health benefits of sport and recreation and targeting groups whose cultural background has been a barrier to participation.
Encouraging early participation in physical activity in childhood.
Working towards obesity prevention strategies linked to exercise referral schemes.
5. Creating stronger and safer communities by:
Developing and coordinating sporting programmes with the Youth Service, Youth Offending Team, Communities Against Drugs Initiative and other agencies.
Making provision for street sports as an alternative to more traditional sporting activities: these will include facilities for street soccer, hockey, basketball, BMX and skate boarding.
Developing programmes using sport as an entry route back to learning with enhanced opportunities to develop transferable skills and increased job prospects.
6. Improving education by:
Continuing to develop the Physical Education School Sport and Club Link (PESSCL) programme, working with Hounslow Sport Forum to make the links between schools and clubs.
Providing opportunities for extended programmes for Early Years and Childcare teams.
Coordinating and supporting the Adult Education sport and recreational programme and providing access to coaching qualifications.
7. Benefiting the economy by:
Working with the business community in developing sport and active recreation programmes as part of the Corporate Wellness Strategy.
Responding to increased participation by developing partnerships with business and Higher Education to provide higher-qualified coaches and sport development professionals.
Developing links with Learning Skills Councils to devise vocational pathways to
employment and in particular for harder to reach groups within Hounslow.
Developing a Cultural Asset Plan that will identify existing facilities and their suitability set against the emerging Sports Strategy. It will anticipate future needs by identifying 21/12/04 7 of 88 pages
likely development trends and population profiles, so matching forward investment
strategies with the future needs of the local community.
Exploring opportunities for inward investment using Sport as an agent for regeneration on a number of key sites.
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3. Introduction
The term “sport and active recreation” includes all forms of deliberate activity aimed at improving physical fitness, mental well-being or reducing overweight and obesity. The concept embraces much more than traditional team games and competition, although it includes these. A useful and widely used definition is taken from The Council of Europe’s Sports Charter (1993), which states:
Sport means all forms of physical activity, which, through casual or organised participation, aim at expressing or improving physical fitness and mental well-being, forming social relationships or obtaining results in competition at all levels.
The strategy set out in this document prioritises the needs of the borough’s communities, whilst reflecting the regional and national priorities and vision outlined in recent publications, most notably The London Plan for Sport and Physical Activity (2004).
This strategy document has been developed by a partnership of local agencies engaged in the promotion of active recreation and sport in Hounslow and convened by the local authority. The partnership includes sports clubs, community groups, schools,CIP (Community Initiative Partnerships), Hounslow Primary Care Trust and the London Borough of Hounslow.
It is expected that this partnership will continue to grow and flourish, with links to the Hounslow Sports Forum and embracing all local organisations and groups for whom active recreation and sport are significant in influencing the quality of life. Action plans will be developed to accompany this document and will describe how the partners will work together to achieve the priorities and objectives of the strategy over the next five years. It is hoped and intended that the strategy will provide a framework for the further development and cohesion of active recreation and sport in the borough.
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4. Purpose of the Strategy - our vision
To increase participation in sport and active recreation, to achieve improved health and well-being, higher levels of success, social and economic benefits for all who live, learn and work in Hounslow.
This is the vision of the Hounslow Sport and Active Recreation Strategy, which sets out the purpose of the Strategy and what it is aiming to achieve. This is a Strategy for all organisations who are involved in the facilitation and delivery of sport and active recreation in the borough including clubs, community groups, schools, health agencies, private and public sectors. The Strategy has been developed in partnership with a number of organisations and with the input of many others through public consultation. This partnership approach will continue and grow to enable the Strategy to be implemented and followed through. Action plans will be produced to drive forward the delivery of the Strategy with proposed funding streams attached to each action. The Strategy will be monitored regularly and a review will take place each year from which a report will be published to give an update on the progress of the Strategy and its achievements.
Delivering the vision Sport and physical activity can make a significant contribution to people’s quality of life in terms of a whole range of socio-economic benefits and development of life skills. Physical fitness and health are givens, but sport and active recreation also contributes to educational attainment; improved pupil attendance and behaviour; safer communities; and tourism and the economy.
To meet our vision we must identify the barriers to participation and where they exist, find solutions, and recognise that every individual can make a unique contribution to the well- being of the community, as well fulfilling their own personal ambition regardless of ability.
The aims of the Hounslow Sport and Active Recreation Strategy are to: • Increase overall participation rates by an average of 1% per year • Increase participation by all under represented groups • Provide the structures required for individuals to fulfil their sporting ambition and ability to be physically active • Involve key professionals and the local community in raising awareness of the fundamental role of sport and active recreation in maintaining health
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Outcomes
These are the outcomes that Hounslow would like to see over the next five years, as a result of the Strategy. Hounslow has taken as a lead for its outcomes those that have been proposed in The National Framework for Sport:
• Increase participation in sport and active recreation • Improve levels of performance • Widen access • Improve health and well-being • Create stronger and safer communities • Improve education • Benefit the economy
These outcomes will be delivered though a number of core and specific policy proposals for implementation by the agencies engaged in delivering this Strategy.
Core policy proposals
The London Plan for Sport and Physical Activity identifies the core policy proposals for increasing and widening participation:
• Maximise opportunities for sport and physical activity through effective and sustainable partnerships. • Help to overcome barriers and enable excluded or hard-to-reach groups to participate in sport on a daily basis. • Provide opportunities and incentives for all in a workplace setting to take part in activity within their daily routine. • Maximise opportunities for children and young people to make physical activity part of their everyday life, focusing on educational and community settings. • Develop potential within organisations and individuals to maximise personal and sporting success. • Change attitudes by raising awareness of the economic, educational, social and health benefits of sport and physical activity.
These core proposals are supported by subsequent policy proposals to deliver a range of socio economic outcomes, which will be discussed further in the section ‘A New Strategy’. All these proposals can be applied to Hounslow for the benefit of communities in and around the borough.
The London Plan for Sport and Physical Activity states that ‘to change the culture of sport and physical activity in London a simple focus is needed to help people start, stay and succeed in sport at every level, ensuring we deliver an active and successful sporting capital.’ This approach applies equally to the borough of Hounslow as it does for the whole of London, to which all organisations voluntary, public and private can aspire.
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5. The Borough
Population • The total resident population of the London Borough of Hounslow is 212,341. • Hounslow has a lower proportion of people aged over 65, and a higher proportion of young adults aged 15 to 44 years, compared to the average of England and Wales. • 24% of the population are aged between 0-19 years. • 35% of the population living in the borough are from ethnic minority communities, compared to the national average of 9.1%. • 21.6% of the population are South Asian. • The fast growing population is the Black African community. • The areas that have the highest percentage of non-white residents in the borough are Central Hounslow (53%) and Heston and Cranford (63%). • London Borough of Hounslow is supporting 585 refugees and asylum seekers. • In the Government’s Index of Multiple Deprivation Hounslow ranks 115th out of 354 boroughs in England. The four most deprived wards, which are in the bottom 20% are Cranford, Hanworth and Heston West and Isleworth.
Health • 14.9% of the borough’s population have a limiting long-term illness, health problem or disability which limits their daily activities or the work they can do. • Coronary heart disease is the single largest cause of death in the Health Authority Area (Hammersmith, Ealing and Hounslow), with the highest incidence of the disease occurring in Hounslow Heath. • Deaths caused by cancer are significantly higher in the west of the borough. • Premature deaths from strokes are higher in South Central Hounslow and Heston and Cranford. • Incidences of tuberculosis have more than doubled between 1997 and 2002. In the Hounslow PCT area, incidences are five times higher than the rates for England and Wales and one and half times higher than the average for London. The rates are three and a half times higher in Hounslow Care Community than in Brentford, Chiswick and Isleworth Care Community. • Levels of type 2 diabetes are higher than the national average.
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Work • The rate of unemployment in Hounslow is relatively low at 3%. However the average income is lower than that for London at £13.80 per hour compared to £15.50. • 3% of the population travel to work mainly by bicycle and 8% travel mainly on foot.
Education • Hounslow has 60 primary, 14 secondary and 5 special schools. • Two thirds of 16 year olds continue their education at one of the borough’s sixth forms • 24% of the population in Hounslow have no qualifications, 28.4% have a degree or higher qualification • 7% of year 12 and year 13 students are undertaking an AS or A2 course in Sports Studies • 6% of post 16 students take part in recreation activities during curriculum time. • 16% of post 16 students take part in sporting activities outside of school time1
1 Statistics based on information supplied by 13 of the 14 secondary schools and refer to the 2003/04 academic year. 21/12/04 13 of 88 pages
6. Sport and Active Recreation in Hounslow
Review of the last five years The remit of the previous Sports Strategy (1998-2002) was to translate the vision of “an increasingly dynamic, affordable, accessible, diverse and sustainable provision for leisure, recreation, culture and heritage, meeting the needs and demands of all those living, working in and visiting the borough”, into reality, setting out what the Council sought to achieve in sport, delivered through a range of public, private and voluntary sector partners.
Key achievements included: • Schools and Sport – Specialist Sports College, Sport and School Club Links (PESSCL), School Sports Co-ordinators, Tops/Active Sports Programmes in Schools • Health and Sport - establishment of the Healthy Lifestyles Project in partnership with the PCT • Community Sport - Summer Street Soccer Programmes, Brentford Football in the Community Projects, TOP Sport in the Community projects, Positive Activities for Young People (PAYP), Summer University, Active Sports Programmes • Events - London Youth Games, Mini Marathon, Inter-borough Swimming Championships, Centre Courses, sessions and holiday activities • Facility Development - launch of four LifeZone Gyms, lottery funding secured for Lampton Sports Centre and plans developed for Heston Campus
CIP Established in 1998, CIP works in partnership with the London Borough of Hounslow and local communities to deliver a broad range of quality leisure and cultural services to all sections of the community. CIP is a not for profit, charitable organisation, which manages all of Hounslow’s leisure and cultural services including: • Leisure centres and sports development • Libraries and the Schools Library Service • Parks, open spaces, ecology, arboriculture , grounds maintenance and landscape design • The Urban Farm, London's largest community farm and the only Rare Breeds Approved Conservation Centre in London • Children's play, play grounds and Reflections, a multi-sensory centre for disabled children
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• Cultural regeneration projects including Feltham Library, Heston Campus, Lampton Sports Centre and Westmacott Action Partnership. • Historic houses, museums and archives • Community arts and events, the Film Office, tourism and the Paul Robeson Theatre • Cemeteries and allotments
The Sports and Leisure Directorate employs approximately 300 people and delivers wet and dry leisure centres, a golf course, community sports halls, arenas, LifeZone fitness suites and studios, health partnership programmes and community sports development for the borough of Hounslow.
Schools There are two organisations that are involved in the development and implementation of PE and school sport programmes in Hounslow: the Primary School PE Co-ordinators / Secondary School Heads of PE and the Hounslow School Sports Association (HSSA).
The Primary PE Co-ordinators / Secondary School PE Heads of Department meet regularly to consider local issues regarding teaching and learning in Hounslow’s schools and the implementation of regional and national initiatives.
The HSSA provides financial support for, and advice on the development and implementation of sporting activities for pupils in Hounslow schools. The principal aims of the association are: • To promote and develop competitive and non-competitive sporting opportunities and activities for all pupils in the borough • To fund inter-school and inter-borough competitions in a wide range of activities, including travel costs • To cover the organisational costs of borough events such as secondary inter-school athletics championships and primary swimming galas • To cover affiliation / subscription fees to local and national sporting organisations
The HSSA also promotes the development of key curriculum areas.
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Youth Service
The Hounslow Youth Service aims to provide a high quality service that empowers young people to maximise their potential and enables them to respond creatively and critically to their experience in order to shape their own lives within the context of their communities. Sport is attractive to many young people and is an ideal vehicle for learning and personal development, aside from the inherent qualities of good health, fitness and team work that well structured sport can provide. The Service runs a number of sport and active recreation activities including: martial arts, football, health and fitness projects, Duke of Edinburgh’s Award, Basic Expedition Award and the Alluminae Dance Project – a street dance and singing group for 13-25 year olds.
Adult Education Hounslow’s Adult and Community Education Service enrols approximately 1,500 adults per year on courses in its hospitality, dance, sports and leisure programmes. Courses are run at each of the main 8 centres in community and secondary schools and in 15 outreach centres including community halls and health centres, throughout the week, day and evening. Most courses are non-accredited, and last 1-2 hours per week, over 30 weeks of the year. There are a wide range of fitness, dance and health eating courses on offer.
Of the 1,500 learners, approximately a fifth come from disadvantaged estates. Specialist courses are held in residential homes and day centres. Learners report lifestyle benefits, including improved levels of fitness. Some older learners attribute their continual mobility to regular attendance in these classes, particularly in residential homes where they might otherwise not have the opportunity to go to this type of course.
The Adult and Community Education Service manages the provision of four Community Sports Halls based at Chiswick, Feltham, Cranford and Hounslow Manor secondary schools. These schools’ sports facilities are made available to the public after school hours and during weekends and school holidays. All are filled to programme capacity by sporting clubs in evenings and weekends.
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7. The Aims for Hounslow
This section reaffirms the introductory statements made in section 4.
By changing the culture of our local communities from inactivity to regular participation, a number of sporting and social outcomes can be achieved. These include the contribution of sport to physical and mental health; the impact of sport in relation to creating stronger communities and addressing issues of community safety; the benefit of sport to improving educational attainment and the economic impact of sport.
This Strategy is structured around achieving results in the seven outcome areas of the London Plan for Sport and Physical Activity, and whilst it has taken these drivers from both a national and regional framework, these drivers are seen as sufficiently flexible for agencies in Hounslow to be able to determine the local agenda and priorities:
Hounslow’s aims are to:
Increase overall participation rates by an average of 1% per year Increasing participation in sport and active recreation by all those who live, learn and work in Hounslow will in turn improve the health and wellbeing of those communities. It will also bring benefits to schools and learning, personal development and sporting excellence, social cohesion and the economy. 1% per year is a government target for everyone to work towards.
Increase the participation by all under represented groups To increase participation we need to identify and challenge the barriers to participation promoting the benefits of sport and active recreation to those who currently find it difficult to participate.
Provide the structures required for individuals to fulfil their sporting ambition and ability to be physically active For individuals to be able to work towards excellence in sport, the structures need to be in place to ensure that the opportunities exist for everyone regardless of their age, race, disability, gender and background to start, stay and succeed in sport.
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Involve key professionals and the local community in raising awareness of the fundamental role of physical activity in maintaining health and the prevention of disease Improving health and well-being is a key factor for increasing participation in sport and active recreation. This Strategy will respond to the specific health needs of the local population targeting resources to meet identified needs. Hounslow Primary Care Trust (HPCT) with other partner agencies will develop, implement and monitor policies on physical activity, thereby reducing the prevalence of coronary heart risk factors in the population, and inequalities in risks of developing heart disease.
How will this be achieved?
To meet these ambitious goals the authority will through its Sport and Active Recreation Strategy establish a multi agency partnership to increase participation in all forms of sport and active recreation.
The Council will establish a planning and coordination framework to ensure all facilities and resources match the needs of the community. To achieve this, an asset plan of facilities will be developed to ensure they are located and are accessible to meet current and future needs.
Effective utilisation of existing facilities is the best way of stimulating demand for this to be achieved is by identifying all the resources available within the public, voluntary, business and private sectors. Sporting facilities require realistic and continued investment if they are to continue to provide modern, attractive and accessible venues. The Council will develop a forward investment strategy for its facilities and explore ways to support community sporting organisations.
Parks and open spaces play an important role in the provision of sporting facilities and limitless opportunities for informal recreation. The Council will develop policies for investment for improving and developing playing fields and sport facilities. A Parks Strategy is currently in development and it is anticipated that there will be a number of shared issues and priorities between these two documents. The Council will also work with schools to maximise future investment programmes to increase participation for both students and the community.
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We will work with and consult our neighbouring Boroughs recognising the benefits of sub regional and West London partnerships.
We will target resources to specific areas of the borough where the need is greatest developing programmes to encourage participation.
We will work with the Hounslow Sport Forum to develop a communications network of sporting clubs and groups within the voluntary, private and business sectors. Developing a comprehensive provision of sporting facilities and programmes encouraging independence within a common sporting purpose.
The Council will encourage the Forum to promote and advertise the opportunities for sport and the benefits participation can bring. Ensuring we make contact with all sectors of the community and with cross sector support.
The Sport and Active Recreation Strategy will develop a programme of monitoring and review ensuring that the goals set are achieved, continue to be relevant and the outcomes are measured.
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8. The National Context
Sport
Game Plan In 2002, the Department for Culture, Media and Sport (DCMS) and the Government’s Strategy Unit published the Game Plan. This is a strategy for delivering the Government’s sport and physical activity objectives, which recognises the economic and social benefits of participating in physical activity. Game Plan estimates the cost of physical inactivity in England at £2 billion per year. It identifies the two overarching objectives for Government as: • A major increase in participation in sport and physical activity, primarily because of the significant health benefits and to reduce the growing costs of inactivity. • A sustainable improvement in success in international competition, particularly in the sports which matter most to the public, primarily because of the ‘feel good factor’ associated with winning.
Three distinct aims arise from these objectives: • To encourage a mass participation culture, with a target for 70% of the population to be reasonably active (for example 30 minutes of moderate exercise five times a week) by 2020. • To enhance international success, with a target for British and English teams and individuals to sustain rankings within the top five, particularly in more popular sports. • To adopt a different approach to hosting mega sporting events. They should be seen as an occasional celebration of success rather than as a means to achieving other government objectives.
The report highlights the need to raise participation levels for the whole population. Interventions need to be focused on the most economically disadvantaged groups, especially young people, women and older people. The Hounslow Sport and Active Recreation Strategy will reflect the objectives of the Game Plan, particularly by encouraging increased participation in sport and active recreation.
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Game Plan has been used as the framework document for a national consultation exercise that sought to establish how the aims of Game plan could be achieved. This has resulted in a National framework for sport that identifies: • Seven drivers for changing sport • Five settings where change could occur • Six policy areas to facilitate change • Seven outcomes to measure change (and success)
To implement some of the key recommendations emerging from Game Plan, the Coaching Task Force has been established. This aims to ensure that the role of coaching in achieving broader objectives is acknowledged by improving the development, employment and deployment of coaches in England. In 2002 the government invested £25 million over three years to implement the actions of the Task Force. The Coaching Project Board is developing a National Coaching Certificate, the Community Sports Coach scheme and is working to promote and recognise the work of coaches.
Social Exclusion Unit, PAT 10 The Social Exclusion Unit Policy Action Team report on Arts and Sports (PAT 10) highlights the central role of sport in neighbourhood renewal. It identifies sports potential to contribute to personal development, community capacity building, reducing crime and long term unemployment, better health and attainment. It can engage people in poor neighbourhoods, particularly those who may feel most excluded such as disaffected young people from ethnic minorities. The Hounslow Sport and Active Recreation Strategy will outline how sport can contribute to issues such as community capacity building, reducing crime and improving health in the borough.
Sport England – The National Framework Sport England is responsible for providing the strategic lead for sport in England to deliver the Government's sporting objectives. Its vision is ‘Making England an active and successful sporting nation’ and its mission is to work with others to create opportunities for people to get involved in sport, to stay in sport, and to excel and succeed in sport at every level.
Sports England published The National Framework for Sport in April 2004. This is a result of a major research and consultation exercise and sets outs the priorities and approach for all sport in England:
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INTENTION ANALYSIS ACTION IMPACT
AIM THE SEVEN KEY THE FIVE SETTINGS THE SIX POLICY THE SEVEN MAIN DRIVERS OF CHANGE FOR CHANGE AREAS FOR CHANGE OUTCOMES OF CHANGE
To change the AGEING POPULATION HOME PROMOTION AND INCREASING culture of sport and (Key agents of change) MARKETING PARTICIPATION IN physical activity TIME PRESSURES SPORT AND ACTIVE in England in order to COMMUNITY LEGISLATION AND RECREATION increase participation WELL-BEING AND City-Town-Countryside REGULATORY across all social groups OBESITY (Key agents of change) CHANGE IMPROVING LEVELS leading to improvements OF PERFORMANCE in health and other social LEVELS OF WORKPLACE QUALITY and economic benefits INVESTMENT (Key agents of change) ACCREDITATION AND WIDENING ACCESS and providing the basis IMPROVEMENT for progression into UTILISING EDUCATION HIGHER AND IMPROVING HEALTH higher levels of FURTHER EDUCATION STRUCTURES AND AND WELL-BEING performance VARIATIONS IN (Key agents of change) PARTNERSHIPS ACCESS CREATING STRONGER PRIMARY AND INNOVATION AND AND SAFER VOLUNTEERS AND SECONDARY DELIVERY COMMUNITIES PROFESSIONALS SCHOOLS (Key agents of change) STRATEGIC PLANNING IMPROVING AND EVIDENCE EDUCATION
BENEFITING THE ECONOMY
GAME PLAN HENLEY ANALYSIS AND STAKEHOLDER EMERGING ISSUES MEASUREMENT ANALYSIS CONSULTATION AND POLICY PRIORITIES
The Framework will guide the investment of money into sport. All projects must contribute to the overall aim of increasing participation and deliver one or more of the Framework’s seven sporting and social outcomes. The more outcomes a project meets the greater the chance of successfully securing funding. This will have implications on the funding applications made by groups, clubs and the public sector in Hounslow. IMPACT: THE OUTCOMES FOR SPORT 26
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Education
Birth to Three Matters and Curriculum Guidance for the Foundation Stage The government places consistent emphasis on the importance of children in the early years developing physical skills. In the Sure Start guidance for working with children aged nought to three years, physical development is incorporated within the ‘healthy child’ aspect. In the Curriculum Guidance for the Foundation Stage one of the six areas of learning is called: physical development. The guidance makes clear that early years practitioners should plan programmes of work that help children develop good physical skills and confidence. It is important to develop active early years play initiatives for pre-school children to develop fundamental skills in sport. The responsibility of early years workers is to be a role model for children and parents and to provide the information and guidance that will help children develop the skills and confidence they will require to lead a healthy and active life.
Department for Education and Skills – Learning Through PE and Sport ‘High quality PE and school sport produces young people with the skills, understanding, desire and commitment to continue to improve and achieve a range of PE, sport and health- enhancing physical activities in line with their abilities’ (Learning through PE and Sport, A Guide to the Physical Education, School Sport and Club Links Strategy, DfES, 2003)
It is recognised that all children, whatever their circumstances or abilities, should be able to participate in and enjoy physical education and sport. PE and sport in schools, both within and beyond the curriculum, can improve: • Pupil concentration, commitment and self-esteem; leading to higher attendance and better behaviour and attainment. • Fitness levels; active children are less likely to be obese and more likely to pursue sporting activities as adults, thereby reducing the likelihood of coronary heart disease and some forms of cancer. • Success in international competition by ensuring talented young sports people have a clear pathway to elite sport and competition whatever their circumstances.
The PE, School Sport and Club Links (PESSCL) strategy was launched in October 2002 and has as its overall objective, the enhanced take-up of sporting opportunities by 5-16 year olds. The aim is to increase the percentage of school children in England who spend a
21/12/04 23 of 88 pages minimum of two hours each week on high quality PE and school sport within and beyond the curriculum to 75% by 2006. Currently, about a quarter of schools provide this at Key Stage 1 (5-7 years), two-fifths at Key Stage 2 (7-11 years) and a third at Key Stages 3 (11- 14 years) and 4 (4-16 years). Increased investment in PE and Sports across the country will assist in achieving this objective.
The Strategy is being delivered by the Department for Education and Skills (DfES) and the Department for Culture, Media and Sport (DCMS) through eight programmes: • Specialist Sports Colleges • School Sport Coordinators • Gifted and Talented • QCA PE & School Sport Investigation • Step into Sport • Professional Development • School/Club Links • Swimming.
At a local level, partners, including local authorities, are expected to come together to ensure the effective delivery of these programmes to support schools and maximise the benefits for young people.
Building Schools for the Future This is a national initiative, beginning in 2005-06, which will create a new approach to capital investment in secondary schools and which seeks to transform secondary school buildings through a programme of rebuilding, re-modelling and renewal. As a key feature of the government’s vision to deliver a world class standard of education for all, the programme will aim to create environments that ‘inspire and support both teachers and pupils, that drive innovation, and that deliver personalised learning’ through high quality facilities and integrated information technology (Building Schools for the Future, Consultation on a New Approach to Capital Investment, Teachernet). As such it will make a vital contribution to the raising of standards in schools. The intention is for secondary education in every part of England to have ‘facilities of the 21st Century standard’ within 10- 15 years.
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BSF is providing £2.2 billion for school capital investment for 2005-06, representing two- fifths of total school capital spending. These funds will be distributed to local education authorities by means of a prioritised bidding process, with schools grouped in geographical areas, and procurement and building commencing in ‘waves’. Building Schools for the Future presents an exciting opportunity for school sport and leisure facilities, serving both pupils and the wider community, to be enhanced in innovative ways.
Planning Policy Guidance (PPG) 17: Planning for Open Space, Sport and Recreation PPG sets out the Government’s national policies on planning. Well designed and implemented planning policies for open space, sport and recreation are fundamental to delivering the Government’s broader objectives for sport. The planning objectives include: • Supporting an urban renaissance - local networks of high quality and well managed and maintained open spaces, sports and recreational facilities help create urban environments that are attractive, clean and safe. • Promotion of social inclusion and community cohesion – well planned and maintained open spaces and good quality sports and recreational facilities can play a major part in improving people’s sense of well being in the place they live. As a focal point for community activities, they can bring together members of deprived communities and provide opportunities for people for social interaction. • Health and well being – open spaces, sports and recreational facilities have a vital role to play in promoting healthy living and preventing illness, and in the social development of children of all ages through play, sporting activities and interaction with others. • Promoting more sustainable development – by ensuring that open space, sports and recreational facilities (particularly in urban areas) are easily accessible by walking and cycling and that more heavily used or intensive sports and recreational facilities are planned for locations well served by public transport.
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Health
Department of Health Strategy Statement on Physical Activity Levels of physical activity are closely linked with social class, income, educational attainment, ethnic background, gender and ability. The promotion of physical activity is particularly important to these groups. In 1996 the Department of Health issued a Strategy Statement on Physical Activity. It outlines what was then a new policy promoting 30 minutes of moderate physical activity for at least 5 days each week.
People who are physically active are approximately 50% less likely to suffer from coronary heart disease, compared to those who are inactive. Regular activity can also reduce the risks of: • Type 2 diabetes and other risk factors for diabetes including obesity and hypertension • Obesity by helping to control body weight, through increasing energy expenditure and helping the ‘energy balance’ • Osteoporosis by helping to maintain bone density. Regular physical activity can reduce the risk of hip fractures by around 50 per cent. • The onset of high blood pressure, falls and accidents among older people through the development of bone health and maintenance of normal muscle strength, joint structure, and joint function. ‘Active ageing’ can give older people a level of functional capacity associated with people 10-15 years younger. • Depression. Exercise has positive benefits for mental health - including reduced anxiety, enhanced mood and self esteem. In addition, physical activity appears to improve health-related quality of life by enhancing psychological well-being and by improving physical functioning. • Non-specific back pain, through enhancing joint function. • Some cancers. Estimates vary but suggest that regular physical activity reduces the risk of colon cancer by around 40 per cent. There is growing evidence of links with other forms of cancer such as breast cancer and prostate cancer.
Tackling Obesity in England (2001) This report by the Auditor General focused on the emerging problem of increasing obesity in the population. In 1980, 8% of women and 6% of men were classified as obese. By 1998 this had nearly trebled to 21% of women and 17% of men. This upward trend is showing no signs of decreasing – currently it is estimated that over half of women and two thirds of men are overweight or obese. Government ministers are concerned over the increase in obesity 21/12/04 26 of 88 pages in England and want to see action taken. The population is eating more and doing less than our parents and grandparents. Ministers want to encourage people to become healthier through simple activities such as walking and cycling rather than formal activities such as aerobics, squash or football.
At least five a Week - Chief Medical Officer Report on Physical Activity and Health Published in 2004, the Chief Medical Officer described this report as "the wake up call that changes attitudes to active lifestyles in every household. Being active is no longer simply an option - it is essential if we are to live healthy and fulfilling lives into old age". The report demonstrates via extensive research that there are clear links between physical activity and its effect upon: • Cardiovascular disease • Overweight and obesity • Diabetes • Musculoskeletal health • Psychological well-being and mental illness • Cancer.
The report recognises that there are many factors which will contribute to leading a "healthy lifestyle”, and that there will be a plethora of agencies who can help to influence individual lifestyles. The report reaches some significant recommendations for active living for all: • Children and young people to undertake at least 60 minutes of moderate physical activity each day • Adults to achieve 30 minutes a day on five or more days a week • The length of each session of activity is less important than achieving the overall target of activity.
One of the major concerns of the report is the warning signs for the future population. "The estimated costs of physical inactivity in England are £8.2 billion annually, which does not include the contribution of inactivity to obesity which in itself has been estimated at £2.5 billion annually." "There are few public health initiatives that have greater potential for improving health and well being than increasing the activity, levels of the population of England."
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Choosing Health: making Healthier Choices Easier (2004) Department of Health: London
The government published a White Paper for Public Health in November 2004, following a major public consultation exercise. This document covers a range of overlapping themes reflecting the wider determinants of health with an overriding focus on enabling people to choose health. The overarching priorities set out by the government specifically include increasing exercise across the population because of the strong association between physical activity and a reduced risk of major chronic diseases and premature death. Another priority for action is reducing obesity and the important role of increasing physical activity in reaching this aim is recognised and reinforced.
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9. The Regional Context
The London Plan for Sport and Physical Activity In May 2004, Sport England published The London Plan for Sport and Physical Activity. The vision of the Plan is to change the culture of sport and physical activity in London. Sport can make a significant contribution to people in terms of a whole range of socio- economic benefits and life skill development. It seeks to: • Increase overall participation rates by an average of 1% per year • Increase the participation by all under represented groups • Provide the structures required for individuals to fulfil their sporting ambition and ability.
Seven of London’s thirty-three boroughs are within the top 10% of areas of deprivation. There are pockets of severe health inequality, and London has the longest working hours and commuting times nationwide. All these factors have an impact on the levels of physical activity undertaken by London’s population.
Sport England sees the bid to host the Olympic Games in 2012 as a catalyst for delivering the London Plan for Sport and Physical Activity. Both the bid and, if it’s successful, the Games will be key to delivering human and physical sporting infrastructure in London and generating inward investment and sport related tourism.
The Hounslow Sport and Active Recreation Strategy has adopted the ambitions of the London Plan for Sport and Physical Activity, to the extent that Hounslow is committed to working at the local, regional and national level to achieve the outcomes established in the regional strategy
The Mayor, the London Assembly and the Greater London Authority Created by the Greater London Authority Act 1999, the Mayor and the London Assembly constitute a unique form of strategic citywide government for London. The Mayor’s Cultural Strategy highlights the importance of sport in culture to London in two of its objectives:
• Excellence: to enhance London as a world class city of culture By supporting the London bid for the Olympics and Paralympics, supporting the development of Wembley Stadium, the development of Crystal Palace and the need for at least four more 50 metre swimming pools
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• Access: to ensure that all Londoners have access to culture in the city By promoting sports activity to Londoners through Sport Action Zones, Active Communities Programme, setting up a sports week for Londoners and piloting programmes for promoting sport for Asian women.
In February 2004 the Mayor published a new planning strategy for London, The London Plan. The Mayor will work with strategic partners to promote and develop London’s sporting facilities. The London Plan states that boroughs should identify sites for a range of sports facilities to meet local, sub-regional and wider needs. In considering proposals for sports facilities, boroughs should ensure that: • A sequential approach is applied. • Sites have good access by public transport, cycling and walking, or improved access is planned. • Facilities are accessible to all sections of the community, including disabled people. • New provision is focused on areas with existing deficiencies in facilities. • The multiple use of facilities is encouraged, including those of schools and commercial organisations.
The London Plan states that London needs to develop a wide range of high quality but affordable sports facilities, which are accessible to all sections of the community, including disabled people. The boroughs’ audits of existing provision and assessments of needs, required by PPG17, will ensure that new provision is focused in areas with the greatest need and co-ordinated across boundaries. Development of sports facilities in commercial schemes should be encouraged and made accessible to the local community where possible.
Corporate Plan, 2004-2007, London Development Agency (LDA) The LDA is the capital's economic development body, promoting economic renewal and development. Working for the Mayor and in partnership with businesses and other organisations, it benefits all Londoners by delivering economic development and regeneration for the capital. The Corporate Plan has three overarching priorities across all its activities: equality, sustainable development and health. It recognises that London’s economic development would be stimulated by tackling the problems of accessing employment by those who are experiencing ill-health. There is the potential for sport and active recreation programmes to play a significant role in this. The LDA is keen that growth programmes are linked to measures designed to assist the regeneration of deprived 21/12/04 30 of 88 pages communities and includes Feltham in its areas of opportunity. It is also concerned with the current mismatch of skills in West London resulting in a disparity between the supply and demand of jobs.
London 2012 Olympics London is one of the five Candidate Cities to host the 2012 Olympic Games and Paralympic Games. The final decision on the host city will be made in July 2005. The London bid has been led by The Mayor, the government and the British Olympics Association. The physical regeneration required to host the games is mainly focused on east London, particularly in the Lower Lea Valley. However, venues further afield would also be used such as Wembley, Wimbledon and Eton. The Olympics could bring significant economic and social benefits to London and the rest of the UK by creating jobs, volunteering opportunities, attracting visitors, generating new modern sporting facilities, and providing inspiration and thus increasing participation in sport. It would heighten the profile of sport and particularly minority sports. Up to 70,000 volunteers would be required, creating a new generation of volunteers. This would a fantastic opportunity for local people to take part in the largest international sporting event, inspiring participation in sport and developing confidence, communication and leadership skills which could open up future employment and career possibilities. It will be important for the success of the bid that there will be benefits for all Londoners flowing from London acting as the host. Hosting the Games in London would have a major positive impact on the tourism sector bringing economic benefits, increased visitor numbers and heightening the profile of the local area. Heathrow would act as a major gateway through west London bringing large numbers of visitors into the region. Whilst the Olympics will be a major impetus for regeneration for East London, it is hoped that there will be a significant impact on the west of the capital. Hounslow is working with a consortium of west London boroughs in the West London Alliance to ensure that the “Olympic effect” reaches Hounslow.
There would be a number of opportunities to create a lasting legacy after the Games through regeneration, new community sports facilities, capacity building, skills development and increased opportunities to take part in sport and active recreation.
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10. The Local Context Links to Corporate Themes and Priorities
Hounslow Community Plan 2004 - 2007 Hounslow’s second Community Plan, Celebrating Diversity – Building Cohesion, was published in September 2004. The Plan has been prepared by the Local Strategic Partnership (LSP), which comprises representatives from the public, private and voluntary sectors, including the Police, Council, Fire Service, Race Equality Council, Learning and Skills Council, Voluntary Sector Forum, West London Business and Primary Care Trust. As such, it reflects the joint efforts of all these agencies to work in partnership to promote the social, economic and environmental well-being of Hounslow’s communities.
The Community Plan sets out an overall vision and framework for the development of the borough over the long term. It articulates the kind of place where we all want to live and work, linking together the themes of community safety, regeneration, healthy lifestyles, accessibility, the environment and culture. It indicates the challenges faced in realising this vision and how communities can work together to tackle issues that affect all residents and visitors, and thereby improve the quality of life within the borough.
Through extensive consultation with a wide range of groups - residents, young people, stakeholders and members of the voluntary sectors - the following themes have been confirmed as key priorities for Hounslow and therefore underpin the Community Plan: - A Safer Community - A Healthier Community - An Accessible Community - A Thriving Community - A Greener Community - A Creative Community.
Sport and physical activity targets and policy objectives have been established though the document, predominantly in the sections referring to Health, Creativity and Accessibility. To view the Hounslow Community Plan please visit www.hounslow.gov.uk
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Hounslow’s Local Cultural Strategy 2001-2005 The Cultural Strategy sets out Hounslow’s ambitions and aspirations for a more socially inclusive and socially just society. It brings together the themes of regeneration, lifelong learning, arts, tourism, heritage, libraries, parks and sports and informs the over-arching Community Plan.
The Strategy recognises the significance of the connection between healthy lifestyles and cultural facilities, self-esteem and community pride. The Council is working towards ensuring that all residents have access to formal types of recreation.
Executive Business Plan The following capital regeneration schemes providing new sports facilities in the borough have been identified as policy priorities in the Borough’s Executive Business Plan for the next three years: • Lampton Sports Centre • Heston Leisure Campus • Heston School Campus PFI
Hounslow Primary Care Trust: Physical Activity Strategy 2004 The PCT Strategy has recognised the importance and role of physical activity in the prevention of disease and increasing health and well being. It aims to: • Increase access to, and reduce barriers to leisure and sporting facilities, particularly targeting those who currently participate the least. • Ensure that the importance of increasing physical activity is given sufficient strategic and managerial support that is required to link policies, implement strategies, work in partnerships and achieve co-ordinated approaches. • To work towards supporting other local agencies to increase the quality, quantity and range of services available.
Unitary Development Plan The Unitary Development Plan (UDP) provides the basis for land use planning in the borough. Hounslow adopted its review of the UDP in December 2003. The plan sets out policies and proposals to guide the future use of land and buildings in the borough within an overall objective of supporting and promoting sustainable development. The UDP seeks to balance the need between the social, economic and environmental needs of the borough to 21/12/04 33 of 88 pages achieve sustainable development. Provision for sport and active recreation plays an important part in delivering these goals. It is fundamental for the development of sport in that it provides the basis for facilitating new development for sporting opportunities. It is equally important as a regulatory framework which acts to protect existing sporting and physical activity provision. There are particular policies which relate to new leisure development, existing indoor recreational facilities, new stadia and the use of the river Thames and other waterways as resources for recreational use.
Outdoor recreation and access to open spaces are recognised as important aspects for the quality of life for all residents and visitors to the borough. The UDP seeks to protect the existing amount and spread of open space across the borough to ensure that there is sufficient opportunity for recreational space and play opportunities for children. The UDP encourages new forms of sport and recreation to provide a wider range of opportunities for all, such as BMX racing, and on the water, canoeing and windsurfing. Open space, which includes parks, playing fields, and most other forms of undeveloped land, has a fundamental role for the whole community. It provides the opportunity and amenity for activities as diverse as walking to intensive sport. Its role in this Strategy is an important one, as it can assist in the development of many of the objectives contained in the Strategy.
The UDP will be replaced by new planning guidance called “local development frameworks”. One of the first reviews of planning guidance in Hounslow will be an open space study which will review the availability of open space and assesses the diverse needs of the community in relation to this open space. The findings of this study will inform future planning and sports policy as well as the appropriate use of planning obligations.
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11. A New Strategy
The aims of the Hounslow Sports and Active Recreation Strategy are to: • Increase overall participation rates by an average of 1% per year • Increase participation by all under represented groups • Provide the structures required for individuals to fulfil their sporting ambition and ability to be physically active • Involve key professionals and the local community in raising awareness of the fundamental role of sport and active recreation in maintaining health.
The outcomes of the London Plan for Sport and Physical Activity, and the Hounslow Sport and Active Recreation Strategy reflect these aims. The table below details each of the outcomes for both the London Plan and the Hounslow Sport and Active Recreation Strategy. Next to each outcome are listed the policy proposals to enable that particular outcome to be achieved. The sports clubs, community organisations, educational establishments, CIP and the London Borough of Hounslow will further develop specific policy proposals to address each of the anticipated outcomes in linked action plans to this strategy. The action plans that will be developed from the strategy will also include additional information on the specific agencies who are tasked with taking forward the proposals. There will also be specific information and proposals on how we will be measuring the achievements made for each specific policy proposal.
Outcome Policy proposal Specific policy proposals
Increase Maximise sustainable opportunities for sport and The Strategy will provide a participation physical activity through effective and sustainable coordinated framework of in sport and partnerships. provision based on mapping of active facilities for local communities. recreation Help to overcome barriers and enable excluded or hard-to-reach groups to participate in sport on a daily Schools to work towards the basis. DCMS/DFES recommendations of 75% of those aged 5 to 16 to Provide opportunities and incentives for all in a receive 2 hours of quality PE workplace setting to take part in activity within their time per week. daily routine. Develop links between schools Maximise opportunities for children and young people and clubs to address the drop in to make physical activity part of their everyday life, participation after school age. focusing on educational and community settings. Identify and address barriers to Change attitudes by raising awareness of the participation for under economic, educational, social and health benefits of represented groups. sport and physical activity.
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Improve Maximise opportunities for sport and physical activity Develop an environment that will levels of through effective and sustainable partnerships allow the recognition of ability performance and the development of Help to overcome barriers and enable excluded or hard-to- potential among all participants. reach groups to participate in sport on a daily basis. Develop skills development Develop potential within organisations and individuals to programmes for sports leaders. maximise personal and sporting success. Attract qualified sports leaders to encourage participation, along with more professional coaches to improve performance.
Create equitable opportunities and develop facilities to enable those on performance development pathways to achieve competitive success.
Widening Help to overcome barriers and enable excluded or hard-to- Use the urban infrastructure and access reach groups to participate in sport on a daily basis. facilities to create opportunities for physical activity and participation across all social groups
Actively target and promote opportunities for hard-to-reach and excluded groups to participate in sport and physical activity of their choice.
Ensure provision fully reflects needs of people with both physical and learning disabilities.
Encourage development and training of staff and volunteers involved in delivery sport and active recreation to enable better working with under- represented groups and address barriers to access.
Improve To ensure that physical activity impacts positively on Develop and then promote health health in Hounslow, it is recommended that: physical activity and sport and well- programmes to help improve being Maximise opportunities for sport and physical activity health, and tackle health through effective and inequalities in Hounslow. sustainable partnerships
Help to overcome barriers and enable excluded or hard-to- reach groups to participate in sport on a daily basis.
Create Maximise opportunities for sport and physical activity Use sport and physical activity stronger and through effective and sustainable partnerships. as a tool to bring communities safer together, while reducing both communities Maximise opportunities for children and young people to crime and fear of crime. make physical activity part of their everyday life, focusing
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on educational and community settings.
Help to overcome barriers and enable excluded or hard-to- reach groups to participate in sport on a daily basis.
Improve Maximise opportunities for children and young people to Use sport and physical activity education make physical activity part of their everyday life, focusing as a tool to engage people in on educational and community settings. education and/or vocational training.
Provide opportunities for skills development in the sporting sector.
Benefit the Provide opportunities and incentives for all in a workplace Provide opportunities for skills economy setting to take part in activity within their daily routine. development in the sporting sector.
Make the sports sector attractive for inward investment, generating jobs and supply-side benefits.
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1. Increasing participation in sport and active recreation
Increasing participation in sport and active recreation is crucial to improving our quality of life. It is the fundamental outcome of both the Game Plan and the London Plan for Sport and Physical Activity. Sport England estimates that the proportion of London residents carrying out enough physical activity to be beneficial to their health is 22.5%. The London Plan for Sport and Physical Activity aims to increase participation by 1% each year, with each Londoner participating in 30 minutes of sport and recreation three times a week.
Hounslow’s key priorities in relation to this theme are to: • Increase participation rates by an average of 1% per year; the target of 1% increase per year is for the whole of the population in the borough and equates to around 2,000 people per year. • Increase participation by all under represented groups.
For participation to increase, particularly amongst underrepresented groups, a number of issues need to be addressed including: working across borough boundaries; strategic planning; pressures of long work and commuting times; social and cultural barriers; under use of open space and education facilities; and increased numbers of skilled volunteers and professionals to match the increase in participation. The voluntary, private and public sectors in Hounslow should all work together to increase the levels of participation in sports and active recreation by those who live and work in Hounslow.
There needs to be more joined up strategic planning within the borough and across the borough boundaries to provide consistent, quality opportunities for all to participate in sport. The role that sport can play in addressing local needs and priorities should be raised throughout the whole of the public sector and should feature in corporate local priorities. Sport England is working with the Audit Commission to heighten the importance of sport within the Comprehensive Performance Assessment process.
Sport England have reviewed the structures that manage sport in London and are proposing to create sub regional groups focused around the capital’s major universities. These groups will enable the work of schools, colleges, public sector, voluntary sector and the National Governing Bodies to be co-ordinated. They will drive policy proposals and consist of influential decision makers. This will have a significant impact on the sustainability and effectiveness of partnerships. The principles of the Long Term Athlete Development
21/12/04 38 of 88 pages programme would be key to the new structure – developing sport in school and community settings while creating a pathway for improvement and excellence. The structure should also be underpinned by robust social inclusion and equity measures following the principles set out in the Government’s Social Exclusion Unit’s Policy Action report (PAT 10).
In education, physical activity should be part of the daily routine for all children and young people. All schools should be working towards the DCMS/DFES recommendations that at least 75% of those aged 5 to 16 receive 2 hours of quality PE time per week. In addition, links between schools and clubs should be developed to address the drop in participation after school age, encouraging students to continue participation in sport and active recreation throughout their adult lives.
This Strategy must also account and take appropriate action to ensure that the whole community has suitable opportunities to engage in sport and active recreation throughout their own personal life cycle. There are already structures in place to ensure that the young can engage in sport and active recreation, such as at school, via the youth service or via club level. As people advance though life, the opportunities become less obvious, and it is incumbent upon those agencies engaged in the delivery of this Strategy to ensure that the needs of older people are recognised and planned for.
This will include encouraging employers to develop Human Resources strategies towards work / life balance programmes for employees, highlighting the benefits of a healthy lifestyle throughout their working lives. At retirement age and beyond, increasing the awareness of the benefits of participating in physical activities will have significant health gains. There is a need to look closely at the specific barriers this group faces and to ensure that they have access to appropriate activities. Barriers can include the perception that sport and leisure centres are for the young and fit, or difficulty in reaching facilities due to a lack of transport options or concerns about safety. There is still a wide range of activities that older people can enjoy and outdoor recreation remains very popular. Staying active through the use of green gyms and allotments are examples where little or no capital cost is required to develop facilities to encourage suitable and low cost provision.
The capacity of people and facilities needs to be developed both to encourage increased participation and meet the demand resulting from that increase. More qualified sports leaders are required to encourage participation, along with more professional coaches to improve performance. The requirements of the local communities should be assessed to identify needs and to develop community multi-sport coaches and multi-activity co- 21/12/04 39 of 88 pages ordinators. The importance of the role of volunteers in sport should be raised and encouraged. Skills development should be addressed amongst all those working in sport to fill gaps and update knowledge and capacity.
It is also important to address the physical capacity needs. Outdated facilities often discourage participation in sport and active recreation. New, up to date, facilities will encourage participation in sport and active recreation. Sport England are developing a new interactive database, ‘Active Places’, listing all facilities in London, which will be an important tool in planning new facilities. The Strategy will provide a coordinated framework of provision based on mapping of facilities for local communities. It will assess the need for investment taking account of Sport England’s guidance in encouraging a ‘multi-sport’ club approach to new facilities, which combine fitness and sport with other social facilities. When appropriate, the local authority should encourage developers to provide the facilities or funding for sport development programmes for socially excluded groups. New housing developments may result in a need for additional community sports facilities and in appropriate cases a contribution to these will be sought. This Strategy will encourage and maximise private sector development that is complementary to the overall strategy and has an element of public use. This should take account of the financial capacity of individual facilities to operate successfully within defined market sectors without undermining local community provision.
Existing sources can be used more effectively to increase participation. Open spaces, private, educational and public facilities should all maximise sustainable community use. Operational partnerships should be encouraged, rather than facilities operating in isolation. Educational facilities particularly should maximise community use. Significant investments into school facilities should be of benefit to both students and the community.
Economies of scale can be delivered through innovative approaches to provision – combining facilities for fitness and sports activities alongside social and community facilities. Innovative approaches to club activity can be looked at, such as multi-sport clubs, progression pathways and joining up with other services providers including health, education, employment and training.
Widening access will help to overcome barriers to participating in sport and physical activity. The barriers need to be identified and methods of overcoming them implemented to make a fundamental difference to participation. Organisations who are involved in the delivery of sport and active recreation in the borough should seek to ensure that their organisation
21/12/04 40 of 88 pages reflects the local communities in which they serve to enable them to better meet the needs of those communities.
A greater impact of marketing of sport and active recreation will contribute towards increasing participation. We should make the most of every opportunity to spread the word about the importance of sport and physical activity to health and quality of life. Successful projects should be featured to inspire participation.
For this Strategy to reach its intended aims, there must be a shift in thinking by both practitioners in sport and those whom we are promoting active recreation to. The Strategy is not all about getting people, especially the reluctant, to come to the local leisure centre, school or local hall to join in regular, organised recreation. It is about reaching the individual to ensure they have the opportunities to undertake regular active recreation in whatever form they see fit. This process will take many years to implement, and the most effective route is via the young, whilst they are at school.
Specific objectives for the next five years
Provide a planning and coordinated framework mapping all facilities in the borough and contributing to Sport England’s Active Places register.
To work with and develop Hounslow Sport Forum to ensure it is fully representative of all sporting and recreational activities, establishing it as the main link for communications for all sporting bodies.
Develop links through Sports Development function between schools and clubs to address the drop in participation after school age.
Build capacity by providing opportunities for training sport leaders and coaches, developing a network of community based multi sport coaches to meet local need.
Work with developers to address the need for increased community sport and leisure provision from their development proposals.
Identify and address barriers to participation for older people and under represented groups.
Organisations who are involved in the delivery of sport and active recreation in the borough should seek to ensure that their organisation reflects the local communities in which they serve.
Develop a marketing approach for sport and active recreation to increase awareness of opportunities, activities and facilities promoting the benefits to health and well-being.
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Making it happen…
Lampton Sports Centre
London Borough of Hounslow and CIP have successfully secured £1.1 million from the Big Lottery Fund for a purpose built sports centre at Lampton School to be open in 2005. Lampton Sports Centre in Hounslow will be run in partnership by Lampton School and CIP, maximising usage by students and the community.
Lampton Sports Centre will consist of a four-court sports hall for badminton, basketball, netball and volleyball, and a fully equipped LifeZone gym. It will provide Lampton School with a much needed indoor sports facility for its 1,300 pupils. The LifeZone gym will be open to the community seven days a week and priced in line with CIP’s other leisure facilities. The sports hall will be available for use by clubs and other community users outside of school hours.
Partnership funding has been secured from London Borough of Hounslow’s New Deal for Schools who has contributed £548,000 and from CIP, who has committed £300,000 to the project.
Making it happen… Hounslow Badminton Association
Hounslow Badminton Association (HBA) is striving to increase the numbers of people participating in badminton through a wide range of initiatives: • Extending the Hounslow Badminton Centre: this will provide opportunities for another 200 people to play badminton each week from primary school children to over 50’s. This will be a new coach education centre for the training of coaches, personal performance courses, county and national training. It will fully accessible for those with disabilities. • Coaches are working with the Junior Club developing youngsters’ skills to enable them to enter the Hounslow League. Coaches also run ladies only and over 50’s sessions building confidence and skills to enable these adults to enter tournaments and join clubs. Coaching activities will be expanding with the opening of the new Centre and partnership working with Sport Coaching UK. • HBA is a regional training centre for the Great Britain Deaf Team and in the future will be providing taster sessions for children from the hearing units at Norwood Green Primary School and Heston Secondary School. • HBA will be actively encouraging those from ethnic backgrounds to get involved, particularly Muslim women. The Centre will provide a safe, friendly, accessible environment for all. • Working in partnership with local agencies, Drop In Badminton, Better Living Experience (DIBBLE) will promote the benefits of playing badminton to health and well-being and contribute towards decreasing antisocial behaviour.
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2. Improving levels of performance
Each individual should be able to reach their potential through a pathway from beginner level to elite. This will not only benefit our sporting teams but also each individuals confidence, health, fitness, team skills, and leadership abilities. In order for performance levels to rise, increased participation is needed at the very base level and suitable facilities and appropriately trained personnel are need. Using public, private and education facilities will develop the capacity for training. One of the priorities for Hounslow is to provide the structures required for individuals to fulfil their sporting ambition and ability to be physically active.
In education, the Physical Education School Sport and Club Link (PESSCL) programme will widen access to opportunities and help to address the issue of young people dropping out of sport. The gifted and talented strand of the programme should in particular, help to raise the aspirations and performance of young people. Sporting events can inspire and develop talent in young people. The development of the sub regional sporting groups will enable strategic planning of such events and to maximise their impact.
The actions and priorities of the Coaching Task Force will have a positive impact on sport in London and will allow for allocation of resources to support sport. The Community Sports Coaches and the forthcoming National Coaching Certificate will help to expand the human resources available for sport.
To achieve our ambitious aims of increasing participation, improving performance and widening opportunities for all in sport and active recreation it is essential that we work in close partnership with all sporting clubs within Hounslow.
The Council’s aim is to support all local sports club to increase the capacity for local people to take part in sport and active recreation at whatever level of ability. It will be essential that facilities are available and accessible to meet these aims. Local sports clubs and organisations will be encouraged to become members of Hounslow Sports Forum. We will work towards a common purpose of opportunity, participation and achievement in all forms of sport and active recreation.
We will encourage local clubs to develop community-sporting centres based on established clubs, or develop new clubs where there is an identified need. This will be particularly 21/12/04 43 of 88 pages important to encourage local communities who have traditionally had limited opportunities to participate. Out of date facilities discourage participation. We will aim to work with clubs to address their physical capacity needs by sharing skills, knowledge and experiences through the Hounslow Sports Forum network.
The link between schools and clubs is seen as an essential factor in sustaining young people’s interest in sport and being able to fulfil individual aspiration in their chosen discipline.
The establishment of the Hounslow Sports Forum as a body representing all sports clubs and organisations in Hounslow will be a key building block of this strategy.
The 2012 Olympic bid, if successful, will bring significant opportunities to improve levels of performance. It will inspire all ages to take up sport and active recreation and will impact on schools, educational institutions, sports clubs and groups. Existing facilities, particularly university sites, would have the opportunity to be Holding Camps for competing nations, for which the facilities would need to be improved for training purposes. The potential to re- invest in Feltham Arenas would provide an attractive venue for visiting sports men and women preparing for and participating in the Games. This would also provide a much needed high quality sports facility for local people, in what is arguably the most deprived part of the borough in terms of sporting amenities. There would be a need for up to 70,000 volunteers to help run the Games, which presents significant opportunities for communities to get involved and inspired in sport.
Specific objectives for the next five years • Develop cross sector support for the London Youth Games, encouraging participation and performance. • Continue to develop the Physical Education School Sport and Club Link Strategy [PESSCL] looking at new ways to support the Gifted and Talented programme. • Support the introduction of the National Coaching Certificate. • Develop a register of all clubs, which will be able to share information and contribute towards the Sport England “Active Places” Register. • Develop a network of information, guidance and support in areas of club organisation, bid writing and the preparation of business plans to build a strong foundation for a vibrant sporting club community.
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Making it happen…
Heathrow London Youth Games
Heathrow London Youth Games gives youngsters, who live or go to school in the borough, the opportunity to represent Hounslow in one of Europe’s largest sporting events for young people. CIP’s Community Sports Development Team are responsible for selecting and training teams to represent Hounslow to compete against the other 32 London boroughs, in all of the following events:
Angling Fencing Swimming Archery Football Table Tennis Athletics Gymnastics Tag Rugby Badminton Hockey Tennis Basketball Judo Trampolining Canoeing Karate Triathlon Cycling Mini Games Volleyball Disability Sports Netball Weightlifting Diving Squash
Age ranges vary for each event, starting at year 6 or under for the Mini Games through to year 12 and under for most of the other sports. Trials and training start in early May with the Finals taking place at Crystal Palace National Sports Centre in July.
This event has helped encourage young people in the borough to take part in sporting activities (increased participation), as well as providing a springboard for those whose dream is to compete at a national and international level (improving performance).
The last two years has seen Hounslow finish 19th and 20th respectively, achieving our aim of a top twenty place. However it is hoped that this year as a result of our improved links with both schools and sports clubs alike, we can improve on this and produce a result that Hounslow can be proud of.
Making it happen… Heathrow Gymnastics Club
Heathrow Gymnastics Club’s philosophy is to allow every child to achieve their potential. Their moto is to provide gymnastics opportunity "where every child is a champion". The Club believes that gymnastics is a fundamental basis for all sports, developing strength, flexibility and co-ordination in young children. The Club works in many of Hounslow’s primary schools running Inset training sessions for teachers and school Gym Clubs.
The Club has fantastic facilities for under 5's in the playgym environment. This includes a children's climbing wall and a 6 metre high playframe for excitement and development of fitness through play, all in complete safety. The Club's sensory room has been refitted with great new equipment. Heathrow have secured part funding from Sport England and are commencing a £500,000 facility development, for which the Club is grateful for the support provided by Hounslow Council. The new development will improve the overall quality of the facilities, enable new grass roots classes, develop adult gymnastics classes (to meet the growth in older gymnasts and beginners keen to learn) and will provide a new trampoline section with dedicated facilities.
Each year the Club's annual display involves all 800 members in a "theatre arena" created at the Club’s base in Green Lane. For many children this is the culmination of months of work and the chance to perform with the countries best, with an innovative artistic and creative spectacular. The Club's elite gymnasts achieved good results this year but this level of gymnastics requires over 22 hours training 6 days per week. Three Heathrow gymnasts are in the British National Squads and
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Amy Nunes competed against Spain and at the World School Games in Milan. Lamara Robb also represented the Club at International events. The Club’s acrobats and aerobic gymnasts were also successful participating in World Championships and European events with many National Champions. The competitive highlight of the year was a competition and training in Los Angeles where 20 of the Club participated. The Club’s junior stars have a promising future and Nicole Hibbert and Danussia Francis have both been recognised as future British team members, who hopefully will be leading the GB team at the 2012 Olympics.
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3. Widening access
Sport and active recreation should be accessible to all at all levels. Those from excluded or hard-to-reach groups should have the opportunity to take part in sport and physical activity of their choice on a daily basis. We need to identify the barriers to participation and work to overcome these to create opportunities for all.
We have a very diverse community with different needs and social and cultural barriers. Access needs to be widened to all - ethnic minorities, those with disabilities, people with low incomes, children and young people, senior citizens. With over a third of the population from ethnic minority backgrounds, we need to look to the future and be responsive to new and growing communities in the borough. Sport has the ability to bring together a wide range of different people, provide opportunities for everyone and contribute towards community cohesion.
Levels of participation in sport and active recreation are closely related to income, gender, disability, ethnic background and age. Sport England has found that women, black and ethnic minorities and those with disabilities all have lower participation rates. Barriers to participation need to be identified and addressed. They include transport, social exclusion, time, finance, access and other life pressures.
Sport and active recreation facilities can be made more accessible through integration with other community services such as libraries, supermarkets and schools, places where people tend to go to every day. Activities should be led by demand and should be appropriate for the local communities.
All public organisations are required to fulfil the duties flowing from the Race Relations Amendment Act 2000 and other equalities legislation. Providers and other stakeholders have a responsibility to ensure that they identify and combat direct, indirect and institutional discrimination through undertaking Equality Impact Assessments. Planning and monitoring processes must take full account of these issues. To support local authorities in this area, the LGA, Commission for Race Equality, Sport England and Sporting Equals have produced a joint guidance document entitled: “Promoting Race Equality through Sport: a standard for local authority sport and leisure services”. The standard is designed to assist councils in developing and promoting racial equality in the delivery of sports provision and services. As
21/12/04 47 of 88 pages such, it provides a useful toolkit for assessing the extent to which the duties of the Race Relations Amendment Act are being fulfilled.
All forms of disability should be considered, not just in the physical make up of the buildings but also in additional support required, the equipment provided and the programming and marketing of sport. In relation to schools for example, the Building Schools for the Future initiative will serve to enhance, over time, the quality of all teaching facilities including those for sport and PE. As all upgrading and rebuilding work in schools must now be undertaken with due regard to the Disability Discrimination Act, which outlaws discrimination on the grounds of disability, issues of accessibility will need to be given the most serious consideration and in the broadest sense.
Links should be made to local transport strategies to ensure that facilities are accessible by public transport. Walking and cycling should also be encouraged and planned for within local transport strategies.
The borough’s parks and open spaces are an invaluable asset that provides both formal, organised sports activities, such as playing fields for team sports. They are also a significant resource base for many forms of individual and informal recreation. There are issues of accessibility of the boroughs open spaces from some sections of the community who do not perceive parks as safe places to participate in recreational activity. Whilst safety of communities is not the primary concern of this Strategy, there must be a realisation of the need to link participation in sport to other issues to ensure that accessibility is increased.
As parks, open spaces and the streets are free and accessible to all they are constantly being utilised as the means by which new forms of recreation are being developed, such as BMX, in-line hockey and skateboarding. This Strategy seeks to embrace these new forms of recreation and provide safer opportunities for these sports through the use of parks and open spaces.
Specific objectives for the next five years • Ensure that facilities are located to meet local need and that programming targets priority groups. • Continue to develop sporting campuses bringing together a range of sporting, recreational and cultural activities into central hubs.
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• Ensure facilities and activities meet the needs of and are accessible to people with physical and learning disabilities to enable them to fully participate in sport and active recreation and progress to higher levels of achievement. • Encourage development and training of staff and volunteers involved in the delivery of sport and active recreation to enable better working with under-represented groups and address barriers to access. • Develop programmes for community sport coaches to work with target groups, building capacity and skills of local people.
Making it happen… Grasshoppers Rugby Football Sports and Social Club
Grasshoppers Rugby Football Sports & Social Club is a multi sports club based in Osterley. The Club in its current form was created in 1987 out of the then “Grasshoppers Rugby Football Club”, which still exists as a section within the Sports & Social Club.
Since 1987 the Club has continued to develop Senior Rugby running 4 regular sides in a very competitive area. However, it was always envisaged that for the Club to be sustainable it needed to be diverse in its approach to both types of sport and community groups. In a sporting context this would give the widest possible range of talents available enabling cross sport activity. From a business angle, diversity means sharing expertise from different sports and spreading overheads like general insurance. Diversity also enables Grasshoppers to gain maximum use of facilities.
Whilst being multi sport there were a number of issues to consider such as: - What is the demand for particular sport in the area? - What cost is attached to providing that particular sport? - Does the club have the expertise to run that sport? - Can we welcome another local club with lacking facilities?
Grasshoppers can now offer the following sports and facilities: - Senior Rugby - Junior Rugby (12 to 18 male) - Mini Rugby (6 to 11 male and female) - Archery (male and female from 11 upwards) - Adult Netball (18 and upwards female) - All Weather Playing Area - All Weather Cricket Strip - Holiday Soccer Schools - Free use of facilities for local authority schools who lack their own - Free access to coaching for local schools
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Making it happen… London Borough of Hounslow – Equality Impact Assessment
The Strategy contributes to the Council’s five equal opportunities and diversity objectives: - Promoting community leadership and community cohesion - Improving communications and promoting consultation and involvement - Promoting equality in service delivery - Promoting equality of opportunity in employment and training - Evaluating the success of our equalities commitments
The Strategy outlines how sport and active recreation can serve to promote community cohesion and well-being. It encourages all providers to promote equality in the provision of services and to provide equality of opportunity in employment and training, seeking to establish a workforce that is representative of the local community and equipped to respond to its needs.
The vision articulated in the Strategy is to increase overall levels of participation in sport and active recreation within the borough. In realising this vision, it is recognised that Hounslow has a very diverse community, which has a range of differing needs and social and cultural barriers.
Levels of physical activity are closely linked with social class, educational attainment, ethnic background, gender and ability. The promotion of physical activity is particularly important to these groups, given that inactivity can have significant health implications. The strategy highlights the need for sport and active recreation to be accessible to everyone at all levels, and that those from excluded or hard to reach groups should have the opportunity to participate in sport and physical activities of their choice on a daily basis. Increasing participation amongst under represented groups and widening access to all are particular objectives for Hounslow.
The preparation of the strategy has been informed by consultation with local providers, clubs, schools, and other known interested parties, as well as the local community. As part of this process, steps have been taken to identify, via the Residents’ Panel, some of the perceived barriers to participation. There is a clear expectation within the strategy that stakeholders should build upon this work when formulating delivery plans; these plans will constitute the main vehicles through which the strategy will be delivered. It will be incumbent on each party to conduct an equalities impact as part of this action planning process. There are also plans to continue with the consultation on an on- going basis.
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4. Improving health and well-being
Hounslow has a rapidly expanding population. Currently, over 35% of Hounslow’s residents are from black and ethnic minority groups (BME groups), which is predicted to increase (Greater London Authority 2001 Round Ethnic Group Projections). The borough is characterised by wide social and economic diversity with pockets of deprivation (Public Heath Report 2003/4). This is significant as those with particularly low levels of physical activity include: • Council / housing tenants • Unemployed people • Disabled people • Those aged 60+ • Black and ethnic minority groups, especially South Asians who have a 50% greater risk of dying prematurely from coronary heart disease (British Heart Foundation) • Those from the more deprived areas of the borough, who have a much higher incidence of diseases for which physical inactivity is a key risk factor, such as coronary heart disease, diabetes and obesity.
To maintain a healthy lifestyle, everyone should be physically active during all stages of life. Sport England estimates that more than 70% of people do not take enough exercise to benefit their health. The World Health Organisation (WHO) indicates that physical inactivity contributes to 23% of cardiovascular disease, 17% of colon cancer, 15% of cases of type 2 diabetes, 13% of strokes and 11% of breast cancer. A major aim of Hounslow’s strategy is to involve key professionals and the local community in raising awareness of the role of physical activity in maintaining health and the prevention of disease.
Undertaking regular activity improves both physical and mental health and lowers the risk of health problems and disease. It can reduce the risk of obesity, provide opportunities for social interaction, help develop independence, maximise bone density and have a positive effect on mood, mental health and well-being. We need to create new approaches to encourage active lifestyles, through working with employers and schools, and creating sporting opportunities alongside other community services.
Marketing can play a significant role in promoting the benefits of participating in sport and active recreation and the opportunities available locally including public, private and
21/12/04 51 of 88 pages voluntary sector facilities. The health benefits of open spaces, walking, cycling and informal activity should also be promoted.
Time pressure is a key factor in inactivity. One of the easiest ways to reach the recommended daily amount of physical activity is to incorporate it into the daily routine, such as by walking or cycling to school or work.
The NHS, Primary Care Trust and other NHS trusts have a major role to play in tackling health inequalities, with targets set out in the Performance and Priorities Framework and Local Delivery Plans. For local authorities, this is reflected within Comprehensive Performance Assessments and the Best Value Performance Indicators. The Audit Commission also examines how sport and physical activity contribute to performance.
Over the next five years, with appropriate support and partnership working, the Hounslow PCT will prioritise the following: • Work within Hounslow PCT to ensure that physical activity is promoted at all levels and by all staff • Continue to work with CIP to support continued development of the exercise referral scheme, activities for teenage girls, and the healthy walks scheme (Green Routes & National Trust) • Continue to work with CIP to provide training for primary care and other key professionals in the promotion of physical activity • Work with CIP to continue the support of the Healthy Lifestyle Officer in Hounslow to ensure long term impact and sustainability • Continue to work with CIP to develop and roll out the exercise referral scheme • Work towards the development of an obesity prevention strategy. This includes activities such as linking the exercise referral scheme (above) with dieticians and Diabetic Specialist Nurses for weight and obesity related referrals • Promote physical activity and disseminate information through key forums such as the Hounslow Healthy Schools scheme, CHD joint strategy group, Diabetes joint strategy group, neighbourhood forums and to Primary care professionals, eg. Doctors, nurses and therapists • Work towards ensuring that the promotion of physical activity is reflected and addressed in key policies and strategies (Food, Obesity, Mental Health) and bids for services
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Exercise Prescription Scheme The exercise prescription aims to provide guidelines for health professionals who wish to include exercise referral as part of their local health promotion programmes. The key element of exercise referral schemes is that they offer the Primary Care Team the opportunity to refer patients to an approved exercise facility or programme, instead of simply advising them to be more active. Guidance focuses on the referral of people to facilities such as leisure centres/gyms, and how this can be used as a means to encourage a positive change in the level of physical activity (Exercise Referral Systems: A National Quality Assurance Framework, 2001). The population groups targeted reflect those at risk as previously mentioned.
The Exercise Referral Systems: A National Quality Assurance Framework aims to: • Promote good practice nationally; • Provide a liberal and robust approach tailored to local needs and capacities; • Focus existing efforts on safe and effective practice; • Assist with identifying training needs; • Guide planning and implementation of new initiatives.
The local Exercise Prescription Scheme is now taking place at two sites in Hounslow Borough: Feltham Airparcs Leisure Centre and Isleworth Leisure Centre. It is an initiative that is proving to be successful in encouraging patients from GPs, Practice nurses, Dieticians, Diabetic nurses and others to take responsibility for their health through exercise and a more active lifestyle.
The referrals receive 8 weeks of supervised exercise programs twice a week, and a further independent but monitored 8 weeks of opportunity to exercise. They have a health assessment at the beginning and end of their program with the exercise designed round their results, the reason for their referral and the views of the client. The next stage takes place at those sites and is expected to expand in 2005.
Healthy Lifestyles Project The Healthy Lifestyles Project evolved from the Feltham First/Single Regeneration Budget, which dissolved in March 2002 after completing its 5-year term. In this time, through the partnership between CIP and Feltham PCG, Exercise Prescription, Lifestyle Management and other programs concerning healthy living have been established within the Feltham area.
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Hounslow PCT has taken forward the Lifestyle Project as part of the service within the PCT. The main focus is to support the priorities concerning Coronary Heart Disease, Diabetes, Injury prevention, Obesity and other related illnesses. “The NHS and partner agencies should develop, implement and monitor policies that reduce the prevalence of coronary risk factors in the population, and reduce inequalities in risks of developing heart disease” (National Service Framework for Coronary Heart Disease).
The aim of promoting the Healthy Lifestyles Project into 2004 is to establish it in the Borough and to progress the developments already mentioned and sustain them into the future. In this respect the project will have to address the needs of a larger locality, the requirements and limitations of the agencies involved, and negotiate a mutually agreed approach to establishing the programs.
CIP are currently developing their leisure services with investment into the gyms and attached facilities. Hounslow PCT is trying to reduce the incidence of heart disease, diabetes, cancer and other illnesses and therefore it is now appropriate that the partnership between the CIP and PCT that has been forged through the Lifestyle Project and Exercise Prescription be extended onto other sites in the borough. In the near future the PCT hopes to include Brentford Fountain Leisure Centre and Chiswick Pool
Specific objectives for the next five years • Continue working with Hounslow PCT in promoting the health benefits of sport and recreation and targeting groups whose cultural background has been a barrier to participation. • Encourage early participation in physical activity in childhood. • Work towards obesity prevention strategies linked to exercise referral schemes.
Making it happen… Healthy Lifestyles Project
The Healthy Lifestyles Project was initially funded through Single Regeneration Budget funding for the Feltham Area. It was developed to bring about health gain through lifestyle changes, specifically impacting on those at risk from coronary heart disease or mental illness, the incidence of which is particularly high in the Feltham area. The programme consisted of an Exercise Prescription Scheme, a Lifestyle Management Programme, a Weight Management Programme and Outreach Classes.
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When the SRB funds came to an end the newly formed Hounslow Primary Care Trust (PCT), in partnership with CIP Sport & Leisure, established the Healthy Lifestyle Coordinator post within mainstream funding. Hounslow PCT’s aim is to reduce the incidence of heart disease, diabetes, obesity and other related illnesses. The role of the Healthy Lifestyles Coordinator is to coordinate and implement programmes of Cardiac Rehabilitation, Exercise Prescription, Lifestyle and Weight Management across the Borough of Hounslow, at CIP Sport & Leisure Sites, as well as Community Facilities. The Healthy Lifestyles programme is established at Feltham Airparcs Leisure Centre and Isleworth Recreation Centre and is being developed across the Borough.
Making it happen… Hounslow’s Swim Development Scheme
In 2003/04, 194,000 people participated in formal swimming instruction and coaching at leisure facilities throughout the borough. The programmes are carefully designed to provide a full range of classes and sessions to suit all abilities and ages from beginners to advanced swimmers. The scheme is delivered through 68 schools, 13 clubs and 900 centre swim lessons.
School swimming is delivered via the National Plan for Teaching Swimming, which is a progressive development programme, aiming at a minimum for each child to swim 25m unaided.
Swimming Clubs offer a range of sessions including; learn to swim, sub aqua, lifesaving and competitive swimming activities. Currently, programmes are being developed to meet both the Swim 21 and Active Sports (Swimming) Initiatives.
The centre lessons programmes run both during school term times and holidays and offer a wide range of swimming activities for all ages and abilities. The programme follows the ASA National Plan for Teaching Swimming syllabus and Award Schemes. Each of the programmes offer a progressive route to the next level, encouraging healthier lifestyles and lifelong sports participation opportunities for fun, skill building or competitive activities.
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5. Creating stronger and safer communities
Sport can play a significant part in addressing the issues of community safety and community cohesion. It can contribute to building pride, confidence, a sense of purpose, leadership abilities, self-respect and bringing communities together – which can then contribute to reducing crime and fear of crime.
Early–intervention sports projects can deal with both the causes and consequences of social exclusion. Organised or supervised sports activities can provide a constructive diversion from unwelcome forms of behaviour, particularly amongst young people, by promoting team work and fostering positive relationships. Recognising these benefits, Hounslow is funding, through its Communities Against Drugs Initiative, a basketball pitch on the site of a new community centre on Beavers Estate. It is hoped that the installation of sports facilities on the estate will draw young people away from drugs and crime. The possibility of new facilities for young people in the Feltham and Hanworth area are being considered.
Participation in sport and organised recreational activities can help to foster self-esteem and social and life skills, especially amongst the most vulnerable people in society. In this respect, it can make an important contribution to the prevention of crime for it is recognised that those with low self-esteem, particularly the young, can be more easily led into criminal activity. Likewise, those with more developed social and life skills are likely to have a heightened awareness of the consequences of crime and anti-social behaviour.
The involvement of police staff in organised sport and leisure activities, in both a support and participatory capacity, provides a good opportunity for promoting community safety issues within communities. Not only does it allow interaction between the police and members of the local community outside normal policing hours, but it can also be beneficial in identifying the dangers of criminal activity and thus in developing awareness.
Appropriate sport and physical activity programmes should be developed in partnership with agencies at regional, local and neighbourhood level to maximise the delivery and outcomes.
Examples of programmes currently in place include: Summer Street Soccer (see the Making it Happen section at the end of this section) and TOPs in the Community.
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The TOP programmes are a series of linked and progressive schemes for all young people aged 18 months to 18 years. The programmes form a sporting pathway along which young people can progress according to age and development. Key features include – quality training and support for deliverers, resource cards and child friendly equipment. The programmes are delivered through the teachers in schools and through the Sports Development Team in the Community. Community sessions are held at various sites including leisure centres, open spaces and community halls.
Active Sports is a development programme targeting 10 sports, and is run in conjunction with The London Active Partnership. The programme's aim is to build upon current good practice with its main aim being to help young people get more from their involvement in sport. Hounslow aims to utilise the Active Sports initiative to improve provision for, and participation in, physical activity. This involves creating and improving community based sport and physical activity initiatives and facilities, building links between clubs, schools and local communities and encouraging social inclusion in areas of multiple deprivation.
Specific objectives for the next five years • Develop and coordinate sporting programmes with the Youth Service, Youth Offending Team, Communities Against Drugs Initiative and other agencies. • Make provision for street sports as an alternative to more traditional sporting activities these will include facilities for street soccer, hockey, basketball, BMX and skate boarding. • Develop programmes using sport as an entry route back to learning with enhanced opportunities to develop transferable skills and increased job prospects.
Brentford Football in the Community
The Brentford Football in the Community programme has now been operating for 17 years. The scheme has twice received the prestigious award of ‘Community Club of the Year’. Much of the success is due to the strength of partnership between Brentford Football Club, Hounslow and Ealing Councils and the support of the Footballers Education Society. Many new associate partners have now come on board including flagship sponsor, St George West London Ltd, whose support has enabled the scheme to coach 10,000 children free of charge in the last 2 years.
We now have a team of 7 full-time, 3 modern apprenticeship trainees and in excess of 50 casual coaching staff that are working throughout the year to organise a range of sports opportunities. We offer more than football having expanded into kayaking, rugby and outward bound activities in partnership with a Home Office backed activity programme called ‘Positive Futures’ which targets young people at risk from drugs and crime. We have also linked up with Middlesex Football Association to provide coach education opportunities. A number of young people have this year passed their Junior Football Organisers or FA Level 1 award as part of a community cohesion 21/12/04 57 of 88 pages initiative adding to our team of coaches. It is this team that is responsible for enthusing 30,000 youngsters per annum through sport.
Whilst we receive approximately 10% of our running costs through core funding, the scheme has been expanded through a combination of successful funding bids, income generation and sponsorship of activity programmes. For example we have recently submitted a Football Foundation proposal in partnership with CIP and Hounslow Homes to develop a year-round floodlit Street Soccer programme at over 20 estates in Hounslow. This proposal follows on from a number of successful summer sessions and the recent Urban Games which offered a range of sports to 200 young people in Hounslow, working together with the CIP Sports Development Team.
We are also proud to work in partnership with the new Griffin Park Learning Zone, which incorporates a newly developed classroom and full time teaching and educational development team based at Griffin Park, delivering innovative and creative educational initiatives for schools in Hounslow.
The scheme’s continued expansion through partnership work underlines the positive role that sport can play in the community. The Bees are Buzzing! For more information take a look at our dedicated website www.brentfordfitc.org.uk or give us a call on 0870 900 9229.
Making it happen… Summer Street Soccer
Summer 2003 saw CIP’s Sport & Leisure and Brentford Football in the Community work in partnership with Hounslow Homes, to provide a structured summer street soccer programme for young people aged 8 – 15 years. The programme targeted children and young people who were at risk of offending or social exclusion and aimed to provide them with structured football coaching over a 4 week period during the summer holidays. The Summer Street Soccer took place at over 20 of Hounslow’s Housing Estates. The participation figures were very good, with 464 young people registering and a total attendance of 1081 over the course of the programme.
Making it happen… Bedfont Sports Club Bedfont Sports Club was founded 3 years ago when Bedfont Sunday and Bedfont Eagles football clubs joined together to look for a new home to play football. With nowhere else to go they stumbled on a bordered up and redundant sport pavilion that was scheduled to be demolished. They persuaded the Council that they could restore the pavilion and reintroduce football back into the recreation ground for local people. After 6 months and a lot of hard work, Bedfont Sunday and Bedfont Eagles moved into their first real base and at last all played in their home area of Bedfont.
The club now runs 14 junior teams for the 6 to16 age groups, 5 men’s sides and 1 women’s team. In the short time that they have been at Bedfont they have gained Charter Standard Club recognition. Not satisfied with this, Bedfont Sunday are keen to improve the facilities and are looking to improve the drainage to the football pitches and to provide all weather training facilities. The new proposals are estimated to cost £300,000 and the club, with support from the Football Foundation, hope to start work in the coming months.
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6. Improving education
There is growing evidence from the PE and School Sport study by the Qualifications and Curriculum Authority that participation in sport and physical activity improves educational attainment and can improve behaviour. It can be used as a way of engaging people in education and vocational training and providing opportunities for skills development in the sporting sector. Early engagement in sport and physical activity can develop skills and habits essential for a healthy lifestyle throughout life.
Currently, only 10% of fourteen and fifteen year olds in Hounslow schools are undertaking a GCSE course in Physical Education, although performance is reasonably good with 59% of pupils achieving an A-C pass in 20032.
Continued work on the implementation of the national physical education programmes and initiatives, as outlined below, will be the basis of Hounslow’s strategy to engage more young people in sport over the next five years:
Implementation of the Physical Education, School Sport and Club Links (PESSCL) strategy in Hounslow The PESSCL strategy is being effectively delivered in Hounslow through eight programmes:
1. Specialist Sports Colleges A specialist system is being created in which every secondary school has its own special ethos and works with others to spread best practice and raise standards. Sport is one of ten specialisms within the Specialist Schools programme, with a focus on PE and sport through the delivery of a four year development plan to raise whole school standards. Isleworth and Syon School has recently achieved Specialist Sports College status and a second Hounslow secondary school will be applying for Sports College Status in 2005/2006.
2. School Sport Co-ordinator Partnerships (SSCo) The School Sport Co-ordinator Programme is a national initiative aimed at raising the standard of PE and school sport within primary and secondary schools. Its principal objective is to redress the current marginalisation of PE and school sport which, through
2 Statistics based on information supplied by 13 of the 14 secondary schools and refer to the 2003/04 academic year. 21/12/04 59 of 88 pages
the increased workloads that teachers have to undertake in implementing government initiatives, has resulted in the decline of out of school hours sports clubs, teams and competitive fixtures. These directly support the borough agenda for whole school improvement in Hounslow. The Government is committed to this programme and plans to have at least 1000 School Sports Co-ordinators (SSCo’s) in primary schools across the country by the end of 2004.
School Sport Co-ordinator partnerships are families of schools that come together to enhance sports opportunities for all. The existing partnership in Hounslow consists of the Specialist Sports College (Isleworth and Syon), seven secondary schools and thirty- five primary and special schools clustered around the secondary schools and Sports College. In addition, one secondary school and five primary schools are involved in a cross-borough SSCo partnership with Ealing schools. The partnerships’ overall aim is to ensure that pupils spend a minimum of two hours each week on high quality PE and school sport. This is being achieved through six strategic objectives: strategic planning, primary liaison, out of school hours opportunities, school to community, coaching and leadership and raising standards.
The Hounslow partnership receives funding from the Department for Culture Media and Sport (DCMS), and is managed through Sport England and The Youth Sport Trust (YST). The scheme is also a partner of the New Opportunities Fund (NOF). Our funding enables secondary school PE teachers (SSCo’s) to be released from their school timetable. The SSCo’s visit primary schools to teach and assist in PE lessons as well as helping primary teachers develop their own PE teaching skills through the sharing of good practice. The programme also offers primary schools funding to release staff to undertake professional development INSET in the areas of PE and school sport. By September 2005 all primary, secondary and special schools in Hounslow will be part of the Hounslow SSCo programme.
3. Gifted and Talented programme This is part of the Government’s wider strategy to improve gifted and talented education. It aims to improve the range and quality of teaching, coaching and learning for talented sports people in order to raise their aspirations and improve their performance, motivation and self-esteem. It also encourages more talented young people to join sports clubs and develop and strengthen the relationship between schools and National Governing Bodies (NGBs). In partnership with coaches and parents, schools are
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developing strategies to maximise talented young athletes’ sporting and academic potential. Many programmes are operating in Hounslow schools including the Talented Athlete Programme which is a specific focus of the Sports College.
4. Qualifications and Curriculum Authority (QCA) PE and School Sport Investigation The QCA is currently working with schools and partnerships across England to explore ways of improving the quality of PE and school sport. The aim is to investigate the difference that high quality PE and school sport make to young people and the impact that this has on a number of areas of school improvement, including attendance, behaviour, attitudes to learning and attainment. Schools in Hounslow have participated in this investigation and to ensure that they achieve the Governments’ overall objective they are working towards: • Re-designing the PE curriculum • Developing break and lunch times to provide purposeful skill and health enhancing activities • Exploring how time before and after school can be used to support young people’s learning • Finding more effective ways to support and develop teachers, Adults Other than Teachers (AOTT’s) and junior leaders
5. Step Into Sport The Step Into Sport programme encourages children, young people and adults to begin and continue an involvement in sports leadership and volunteering. It will also encourage governing bodies, county sports partnerships and clubs to develop and implement volunteering strategies. All Hounslow secondary schools are being encouraged to introduce and develop the Junior Sports Leaders Award (JSLA) and Community Sports Leaders Awards (CSLA) programmes (see below for more information). These programmes will deploy young people through the TOP Link programme to organise festivals of sport for pupils in Hounslow primary and special schools.
6. Professional Development In order to ensure high quality PE and school sport, teachers and others need development and support. The National Professional Development Programme seeks to: • Raise the quality of teaching and learning by providing support to deliver broad and balanced and inclusive high quality PE and school sport
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• Improve the understanding of how this can be used as a tool for whole school improvement, as well as for the promotion of healthy lifestyles and physical activity • Encourage more innovative interpretation of the National Curriculum and enhance cross-phase continuity to improve pupils’ progress. All teachers, teaching assistants, AOTT’s and support staff will be able to access this locally delivered programme in Hounslow in 2004/2006. Schools will be able to draw from a menu of resources including videos, workshops, mentoring opportunities and interactive training.
7. School / Club Links The School / Club Links programme will build on and enhance the existing PE and sport opportunities available to young people in school. Young people will be guided from schools to National Governing Body (NGB) affiliated or otherwise accredited clubs linked to the School Sport Co-ordinator (SSCo) Partnership in Hounslow. Seven major sports have initially been highlighted: tennis, cricket, rugby union, football, athletics, gymnastics and swimming. Schools will be encouraged to develop links in a broader range of sports and activities. In Hounslow, the programme is being delivered through collaboration between the Sports College, the School Sports Co-ordinator Partnership, county sport partnerships and National Governing Bodies affiliated clubs.
8. Swimming The Swimming Advisory Group was set up in 2002 to develop a swimming strategy for schools, to ensure that pupils can swim 25 metres at the end of Key Stage 2 (a statutory requirement). Consultation between CIP and the Adviser for PE in Hounslow is currently taking place to ensure that: • Pupils, teachers, instructors and parents have access to an interactive teaching toolkit designed to increase an understanding of swimming and water safety • Targeted professional development is available to teachers and instructors (through the national Professional Development programme) to offer guidance and raise awareness of developments within swimming • The teaching of swimming is consistent within Hounslow
Two other national programmes that are being implemented in Hounslow are outlined below:
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The TOPS Programme TOPS is a national Physical Education training programme from the Youth Sport Trust for nursery, primary and secondary teachers. It is based on whole school or individual teacher training sessions in the six activity areas of the Physical Education National Curriculum (gymnastics, dance, games, athletics, swimming and outdoor and adventurous activities) under the following headings: • TOP Tots / TOP Start - Early Years • TOP Play - Key Stage 1 • TOP Sport - Key Stage 2 • TOP Skill - Key Stage 3
In addition to the generic training, there has been a particular focus on TOP Dance and TOP Football in 2003 / 2004 with 75% of all primary and special schools receiving specialist coaching and support. The future of TOPS training in Hounslow lies within the School Sport Co-ordinator programme. It is planned to train SSCo’s to deliver additional TOPS programmes to their individual cluster of schools within the Isleworth and Syon School Partnership from September 2004, and within the second SSCo Partnership from September 2005. The TOPS programme has been extremely successful in Hounslow schools and currently over 96% of all primary, secondary and special schools have received training in at least one activity area.
Early Years In the Curriculum Guidance for the Foundation Stage, physical development amongst pre- school children is recognised as being a key area of learning. The early years goals relating to physical development state that by the end of the Foundation Stage children should: move with control and co-ordination, travel around, under, over and through balancing and climbing equipment, show awareness of space, of themselves and others and recognise the importance of keeping active and healthy. The best way to teach these skills is by offering interesting and challenging physical experiences so that children learn to understand the importance of enjoying movement and sports as part of keeping healthy and active.
Hounslow’s Early Years and Childcare Team provides in-service and other training to all Early Years practitioners in the borough in order to promote the importance of providing good physical development opportunities for babies and young people. The team is committed to working with the private, voluntary and independent sectors, both now and in the future, to encourage healthy living and good physical experiences.
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Adult Education The DfES national skills strategy ‘21st Century Skills – Realising Our Potential’ states that the Government aims to: “Help individuals acquire and keep developing the skills to support sustained employability, more rewarding lives and a greater contribution to their communities.” The London Skills Commission has followed on from this work and undertook a skills survey in 2001. The survey revealed that 38% of employers viewed communication skills as an essential attribute, 43% viewed teamwork as important and 47% viewed teamwork as very important. All these skills can be developed through participation in sport and active recreation and formal assessment through coaching qualifications.
Specific objectives for the next five years • Continue to develop the PESSCL programme, working with Hounslow Sport Forum to make the links between schools and clubs • Provide opportunities for extended programmes for Early Years and Childcare teams. • To coordinate and support the Adult Education sport and recreational programme and provide access to coaching qualifications.
Making it happen… Springwell Junior School
Springwell Junior School is located in Heston in the west of the borough. It has 353 pupils, of which 96% are from Asian backgrounds. The School have been awarded a grant of £25,000 by the Big Lottery Fund for a fitness trail in the School grounds.
The fitness trail will be a valuable addition to the School’s existing PE facilities and will be central to the School’s aim to promote healthy lifestyles and fitness for all. It will consist of a variety of components that will develop pupil’s balance, agility and upper and lower body strength. It will enable pupils to develop their aerobic and anaerobic fitness, agility, speed, balance and co- ordination. The fitness trail will also be open for use by the local infants’ school and community groups.
Every pupil in the School will have an individual fitness programme for which they will be encouraged to take responsibility. Pupils will be able to take ownership of their own fitness, chart their progress, and devise their own challenges. They will learn how to take control of their own fitness at an early stage in life and through sharing their learning will be able to influence their parents. Improving their fitness, will also impact on pupil’s performance in other sporting activities.
The project will make links with wider curriculum – for example, in mathematics data will be used from taking pulse rates to develop graphs and in science pupils will gain a greater understanding of how exercise affects their bodies.
To develop ownership of the fitness trail, pupils, parents and community groups are being involved in the project from its earliest stages and will contribute to the design and planning of the fitness trail. The funding comes from the Big Lottery Fund’s PE & Sports in Schools Programme and is one of
21/12/04 64 of 88 pages sixteen projects which CIP have been managing on behalf of the London Borough of Hounslow, working closely with all the schools involved.
The project fits in well with Sport England’s National Framework and its identification of primary schools as one of the key elements that can change attitudes to sport and encourage participation in physical activity to improve health and well-being and progression to higher performance levels.
Making it happen… Isleworth and Syon School for Boys
Isleworth and Syon School is Hounslow’s first Specialist Sports College and has achieved this status as a result of: - Its excellent ethos dedicated to academic, creative and sporting success - Being the hub of the Hounslow School Sport Co-ordinator Programme - Its extra curricular sporting provision - Its success in retaining students excluded from other schools, through its sporting programme and pastoral support systems - Its commitment to competitive and recreational sport and to enhancing the provision for developing the potential of its most talented students,
Isleworth & Syon School has always valued the positive impact that Physical Education and school sport has on young peoples’ self-esteem, engagements in school, their subsequent achievements and attainments and the beneficial impact into adulthood. As a Sports College, the school’s mission is to establish a centre of excellence for both the teaching and learning of Physical Education and sport, and for the wide range of opportunities provided for their own students, those in our partner schools and for the local community.
The school aims to ensure that through high-quality professional development programmes, trainee- teachers, qualified PE teachers and sports practitioners will view Isleworth & Syon Sports College as a leading centre for developing the sports teachers, coaches and leaders of the future. Close working relationships that have been developed through our involvement in the Excellence in Cities (EiC) initiative, will ensure that this aim will be realised with the support of all schools in the partnership.
The school has a fundamental belief that involvement in sports has a positive effect throughout the curriculum and raises aspirations and standards for our students. It aims to increase the quality of teaching and learning and the range of opportunities on offer to ensure that the school’s students strive for greater attainment. It is the schools intention that the Sports College will enhance the achievements of our students throughout the whole curriculum.
Isleworth and Syon School will also aim to build a coherent progression in sport from primary school through secondary school and into adulthood. Their enhanced curriculum, the links with primary schools, Brunel University and with sporting bodies will ensure that sport is developed in a strategic manner in the authority.
The specific aims of the Sports College are summarised in Appendix B.
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7. Benefiting the economy
Sport can significantly contribute to economic growth and prosperity through opportunities for skills development and by attracting inward investment, generating jobs and supply side benefits. Figures from the Department of Trade and Industry in 2002 suggest that sport is the second fasted growing sector of the economy.
Employers should be encouraged to motivate their staff to take part in sport and active recreation. Fit, healthy employees can bring increased productivity and retention, but employers need to address the issue of time constraints which can prevent their staff from undertaking physical activity. In London the average commute to the workplace is 57 minutes each way – significantly higher than the national average of 25 minutes. This leaves less time for participating in sport and active recreation. Employers in Hounslow should be encouraged to provide workplace initiatives
New sports facilities and sports events stimulate infrastructure build and provide increased opportunities in sports tourism and employment. In Hounslow the tourism sector contributes £225 million to the local economy. If the 2012 Olympic Bid is successful it could provide significant economic benefits to London and the surrounding areas both throughout the duration of the games and through the legacy of facilities, coaches, regeneration and improved infrastructure.
For sport to benefit the economy participation needs to grow. In turn, increased participation will bring an increased demand for facilities, employment and related goods and services. Alongside this, there must be increased promotion of sport and active recreation to stimulate sport related tourism and attracting businesses to the area.
The Strategy recognises the need to promote an agreed development plan throughout the co-ordination of assets and delivery plans which are funded directly by the Council. The development plan will provide a framework for the planning of future facilities, which endeavours to provide a wide range of sporting opportunities for local communities. The asset plan will provide a priority order based on an assessment of need and future sustainability, location and market penetration.
This will be achieved through developing a cultural asset plan that will identify existing facilities and their suitability set against the immerging sport strategy. It will anticipate future
21/12/04 66 of 88 pages needs by identifying likely development trends and population profiles, so matching forward investment strategies with future needs of the local community. Opportunities exist to develop new sporting facilities by working with developers to meet future demand. The site at Brunel University, Osterley Campus could provide much need sporting provision both for the local Sport College, Isleworth and Syon School, and community provision. Feltham Arenas provides significant opportunity to have a sporting lead redevelopment, providing a range of sporting facilities close to Feltham Town Centre, continuing the regeneration of the Feltham area.
It will equally be important to develop new partnerships with other providers, recognising the enabling role of the authority and breaking down the perceived barrier of direct local authority provision. This approach will also be applied by taking account of cross boundary provision, acknowledging that sporting participation is not defined by borough boundaries. Opportunities to explore rationalisation of facilities with other authorities and providers will have the potential to create efficiencies for inward investment.
This process will not be prescriptive in how new investment is provided but will require that due consideration is taken of this and other key Council Policy documents.
Specific objectives for the next five years • Work with the business community in developing sport and active recreation programmes as part of the Corporate Wellness Strategy. • Responding to increased participation by developing partnerships with business and Higher Education to provide higher-qualified coaches and sport development professionals. • Develop links with Learning Skills Councils to devise vocational pathways to employment and in particular for harder to reach groups within Hounslow. • Develop a Cultural Asset Plan that will identify existing facilities and their suitability set against the emerging Sports Strategy. It will anticipate future needs by identifying likely development trends and population profiles, so matching forward investment strategies with the future needs of the local community. • Explore opportunities for inward investment using Sport as an agent for regeneration on a number of key sites.
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Making it happen… The LifeZone Model
Since the ‘ground breaking’ decision by Hounslow to transfer the whole of its leisure and cultural portfolio to a trust in May 1998, the CIP Group has been able to borrow circa £1m through bank loans to invest in installing 4 ‘state of the art’ LifeZone gyms and ancillary facilities at Brentford Fountain Leisure Centre (1999), New Chiswick Pool (2000), Feltham Airparcs Leisure Centre (2001) and Isleworth Recreation Centre (2002).
These facilities have helped to increase dryside usage across the wet and dry Leisure Centres by approximately 100,000 visits per year, with the LifeZones currently achieving a membership base of approximately 2,700 members in addition to approximately 350 active pay and play members.
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12. Consultation
Two stages of consultation have taken place to develop this Strategy. The first stage of consultation was a quantitative exercise being undertaken with clubs, schools and sports halls engaged in sport in the borough. Information was gathered from this exercise to ascertain the level of activity in sport and physical activity in the borough. In addition, information was gathered on how these organisations see themselves within the regional frameworks and how they would like to develop in the future.
The second stage was a public consultation on the draft strategy in September 2004. This enabled all those who live and work in the borough, schools, health agencies, sports clubs and community groups to input into the Strategy. Strategic bodies engaged in sport and active recreation were also invited to comment on the Strategy – these included Sport England, London West Learning and Skills Council, Skills Active, London Sports Forum for Disabled People and national governing bodies. Respondents were asked to comment on a range of issues including the vision and objectives of the Strategy, how it will meet the needs of local communities, how respondents can contribute towards the Strategy and how the Strategy can help them to engage in sports and active recreation. Please see appendix 2 for a summary of the results of the public consultation.
In addition, the borough’s Residents Panel were consulted in the summer of 2004. Residents were asked a range of questions to gather information on their current participation in sport and active recreation and on the issues surrounding participation. A summary of the Residents Panel survey can be found in appendix 2. The data collected from the Resident’s Panel will contribute towards defining the baseline point, from which we can monitor the effectiveness of the Strategy over the next few years.
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13. Implementation, monitoring, evaluation and performance
The Sport and Active Recreation Strategy represents a commitment by the Council to ensure that every member of the community has the opportunity to participate in some form of sport and physical activity. It is recognised that all forms of sport and active recreation can make a significant contribution towards the quality of life in terms of a whole range of socio-economic benefits and the development of life skills. To ensure we provide this opportunity we must ensure that we increase participation for all sections of our community on a year on year basis.
To do this the Council will establish a multi agency group to oversee and review the strategy and produce an annual report on progress towards our vision of increased participation in sport and active recreation. The opportunities for participation are so diverse that it is not practical to establish and monitor outcomes on individual sports or activities. Therefore each member of the group will be asked to contribute to an annual statement of progress and initiatives during previous year. This will report on progress towards the 7 outcomes and 28 specific objectives contained within the Strategy over the next 5 years.
The first task of the Sports Strategy Group will be to develop a number of performance indicators, which will establish a benchmark to measure year on year progress across the 28 specific objectives. Each agency, organisation and voluntary group contributing towards the delivery of services or working with the community will produce their own individual implementation plans, which in turn will be reviewed against the Sport and Active Recreation Strategy. It is with this expectation that all groups, regardless of their size and activity, will share the common purpose and be recognised as making a valuable contribution towards our vision.
The Council has a pivotal role in supporting and developing this Strategy and all the groups will make a valuable contribution, recognising that the Council cannot deliver its ambitious programme of increasing participation in isolation. To do this the Council has set itself the following actions to support this process:
Establish a multi agency partnership group to implement the Strategy, developing a programme of monitoring and review to ensure that the outcomes set are achieved, continue to be relevant and are measured.
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Establish a planning and coordination framework to ensure that all facilities and resources match the needs of the community. To achieve this, an asset plan of facilities will be developed to ensure that they are located and are accessible to meet current and future needs.
The Council will develop a forward investment strategy for its facilities and explore ways to support community organisations.
Parks and open spaces play an important role in the provision of sporting facilities and provide limitless opportunities for informal recreation. The Council will develop policies for investment for improving and developing playing fields and sport facilities.
The Council will also work with schools to maximise future investment programmes to increase participation for both students and the community.
The Council will work with and consult neighbouring Boroughs, recognising the benefits of sub regional and West London partnerships.
We will target resources to specific areas of the borough where the need is greatest, developing programmes to encourage participation.
We will work with the Hounslow Sport Forum to develop a communications network of sporting clubs and groups within the voluntary, private and business sectors, developing a comprehensive provision of sporting facilities and programmes and encouraging independence within a common sporting purpose.
The Council will encourage the Forum to promote and advertise the opportunities for sport and the benefits participation can bring, ensuring that we make contact with all sectors of the community and with cross sector support.
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14. Appendices
List of appendices 1. Summary of Residents’ Panel Survey 2004 2. Summary of public consultation 3. Isleworth and Syon School for Boys – Specialist Sports College Aims 4. Glossary of terms 5. Background papers
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Appendix 1: Summary of Residents Panel Survey 2004
The London Borough of Hounslow’s Residents’ Panel, provides the opportunity to consult with a cross section of the local community on borough wide issues. The first survey of the panel took place in summer 2004 and included questions on sport and active recreation.
The percentage of questionnaires received from each of the five Committee Areas are as follows: • West Area Committee 24% • Central Hounslow Area Committee 20% • Heston and Cranford Area Committee 21% • Isleworth and Brentford Area Committee 20% • Chiswick Area Committee 15%
The section on sport and active recreation looked at panel members’ participation in sporting activities. For the purpose of this survey, it was explained to panel members that this refers to formal and informal activities which may include, for example, walking, dancing, street sports and martial arts. The questionnaire also sought opinions about what can be done to improve the facilities and activities to help residents make more use of them in the future.
Participation in sporting activity Panel members were asked to indicate how often they take part in a sporting activity that lasts for 30 minutes of more:
• 51% take part in a sporting activity which lasts for 30 minutes or more at least once a week. Of these 8% take part five or more times a week, 16% take part three or four times a week and 27% take part once or twice a week. • 14% take part in a sporting activity less than once a week, but at least once a month. • 13% take part in sporting activity less than once a month. • 20% never take part in sporting activity.
The results indicated that the level of participation is equal in terms of gender and ethnicity. In terms of age, participation levels remain fairly constant (56% to 59%) between those aged from 18 to 44. Levels of participation then decline to 51% aged 45-54, 46% aged 55- 64 and 29% aged 65+. 21/12/04 73 of 88 pages
There is also considerable spatial variation with those in Chiswick significantly more likely to participate at least once a week (64%) than those in Isleworth and Brentford (44%).
Use of sport and leisure facilities Panel members indicated how long ago they visited types of sport and leisure facilities.
• Swimming pools are the most frequently visited facility with one in five panel members (21%) having visited a swimming pool within the past 4 weeks and 43% within the past year. • 16% of panel members have used a private health club within the past four weeks and 26% within the past year. • 14% of panel members have used a leisure centre within the past 4 weeks and 35% within the past year. • 8% have used an outdoor sports pitch within the past 4 weeks and 5% within the past year. • 7% have used a sports hall within the past 4 weeks, and 9% within the past year
Barriers to participation Panel members were asked to indicate from a list, which, if any, of potential barriers prevent them from taking part in sporting activities.
• The main barrier to increased participation is a lack of time, indicated by 49% of panel members. • 36% indicated the cost of facilities. • 24% indicated the quality and / or range of local facilities. • 20% indicated that lack of information was a barrier. • 15% indicated that no one to go with was a barrier. • 14% indicated childcare problems. • 14% are not interested in sport and/or active recreation.. • 4% indicated that lack of access/facilities for disabled people was a barrier.
Other interesting findings include: • Approximately two out of five respondents aged under 55 cited cost as a reason, this then falls to 27% of those aged 55-64 and just 16% aged 65+. • One in three (31%) of those aged 55-64 said that they are not interested or did not provide an answer. This proportion increases to 56% of those aged 65+. 21/12/04 74 of 88 pages
• 30% of those aged 18-24 said that the range of facilities prevents them from increased participation. • Childcare problems were stated by 30% of those aged 25-34 and 23% aged 35-44 as being barriers to increased participation.
Public transport and participation in sporting activity Panel members were asked how public transport affects their participation in sporting activities. • 10% said that their participation in sporting activities is affected by the provision of public transport in their local area. • Younger panel members, aged 18-34 and those living in Heston & Cranford and Central Hounslow are those most likely to state that their participation is affected by the provision of public transport. • Those who said that their participation in sporting activities is affected by the provision of public transport in their area were asked to indicate why this is the case: - Lack of direct routes to the facilities 46% - Reliability of the buses / trains 45% - The cost of public transport 28% - Do not feel safe using public transport 23%
Desired activities Panel members were then asked which activities, they would to see provided in their local area, which are currently unavailable.
The most frequently mentioned were a swimming pool (5%), tennis courts (4%) and ice- skating (3%). Those living in the Heston & Cranford and Central Areas were most likely to want to see a swimming pool and tennis courts in their area. Those in Heston & Cranford are also most likely to want to see an ice rink.
Increasing participation in sport / physical activities Panel members considered what would encourage them to take part in more sport / physical activities. The results are as follows: • 43% special offers / reduced admission rates • 27% activities for both children and adults at the same time in the same venue • 23% evening activities • 23% weekend activities 21/12/04 75 of 88 pages
• 23% one off taster sessions • 22% incentives provided by employers • 22% activities encouraging family participation • 5% group activities
Other interesting findings include: • The provision of activities for both children and adults at the same time and venue were stated by 44% of those aged 25-34 and 43% of those aged 35-44. • Whilst only stated by 12% of all respondents, group activities such as 50+ afternoons were frequently stated by older age groups – those whose participation levels are lower. 29% of those aged 55-64 and 24% aged 65+ said that this type of activity would encourage them to take part in more sporting activity.
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Appendix 2: Summary of public consultation
Contents 1. Summary 2. Responses to the consultation 3. Responses to consultation questions 4. Organisations who responded to the consultation
1. Summary
The majority of respondents agreed with the vision and objectives of the Strategy.
The main concerns were how will the Strategy be taken forward and implement, and how will it be funded. These will be outlined in the final Strategy and essentially will consist of action plans, partnership delivery and monitoring to ensure that objectives are being achieved.
Other areas of concern are: • Facilities and activities need to be affordable and accessible for the strategy to succeed • Have we given enough consideration to people with physical and learning disabilities? Do we really understand their needs? • Have we given enough consideration to older people? • Condition of facilities currently available and improvements should meet the needs of both wide participation and progression to excellence. • People from ethnic minorities – appropriate activities and addressing barriers to participation. Also, how do we meet the needs of refugees and asylum seekers? • Do objectives fit in with CPA recommendations? • Are priorities specific enough? Is 1% increase too modest? • How will we develop school/club links? • Greater range of activities available • What is our strategy for active recreation – more emphasis on activities such as cycling and walking? • Staff development for those working in related industries to ensure able to work with all communities, encourage participation and work towards removing barriers to participation. • Transport - assistance for groups with difficulties and transport to facilities further away that are not available locally. • How we link into other local strategies – community cohesion, parks and planning in particular • Approach to partnership working – ensuring relationships are maintained and everyone takes ownership of the Strategy.
Through the consultation process we have started to develop stronger links with Sport England, SkillsActive, London Sports Forum for People with Disabilities, LSC London West and Brunel University. All of these organisations support the strategy and should be key in helping us to deliver the strategy.
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2. Responses to the consultation
In September 2004, the draft Strategy was published for public consultation together with a questionnaire. The consultation papers were available online on the London Borough of Hounslow website. Targeted mailings were done via email and post to schools, clubs and strategic bodies. The strategy was also publicised in HM Magazine, the CIP website and via email to all Hounslow and CIP staff.
67 responses were received, of which 54 were questionnaires returned by email or post, 5 completed the online questionnaire and 8 gave general comments.
The chart below shows the respondents by type of organisation. The highest number of respondents came from organisations with a strategic role, clubs and schools.
ls 16 o o Clubs 14 Strategic Sch 12 CIP 10 h ealt 8 H
6 BH L alls 4 unity h m rts o 2 om p C S 0 Type of organisation
3. Responses to consultation questions
1. The vision of the draft strategy is: ‘To increase participation in sport and active recreation, to achieve improved health and well-being, higher levels of success, social and economic benefits for all who live, learn and work in Hounslow’. What is your opinion of this vision?
a I agree with the vision 91.5% b I disagree with the vision 0% c I suggest that the vision is amended 8.5% No response 0%
Conclusions: - The majority of respondents agree with the vision of the strategy - Consider inclusion of life long patterns of involvement - Consider how we will meet the needs of under represented groups
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2. The specific objectives of the strategy for the next five years are summarised on pages 4 to 6 of the Executive Summary. What are your views on the appropriateness of these objectives?
a I agree with the objectives that have been identified 83.1% b I disagree with the objectives that have been identified 0% c In my view, the list of objectives should be revised 15.2% no response 1.7%
Conclusions - Majority of respondents agree with the objectives of the Strategy - Ensure provision of facilities and activities is fully accessible to all with disabilities – learning and physical. - Include a glossary of terms. - Ensure needs of older people are met. - Activities and facilities need to be affordable and accessible in order for greater participation in physical activity to be achieved. - Strengthen active recreation aspect
3. The four key priorities for Hounslow are to: - Increase overall participation rates by an average of 1% per year; - Increase participation by all under represented groups; - Provide the structures required for individuals to fulfil their sporting ambition and ability to be physically active; - Involve key professionals and the local community in raising awareness of the fundamental role of sport and active recreation in maintaining health.
To what extent do you agree with these priorities?
a I agree that these are the correct priorities for Hounslow 88.1% b I disagree that these are the correct priorities for Hounslow 1.7% c I suggest that the list of priorities is amended 8.5% No response 1.7%
Conclusions - Majority of respondents agree that these are the correct priorities for Hounslow - Consider inclusion of staff development objectives to enable better working with under- represented groups and address barriers to access. - Strengthen importance of participating in active recreation in the priorities.
4. To what extent do you think the Strategy will increase the opportunities for participation and progress in sport and active recreation, within and beyond school?
a I think the Strategy will result in a significant increase in opportunities for 52.5% participation and progress in sport and active recreation b I think the Strategy will result in a minimal increase in opportunities for 37.3% participation and progress in sport and active recreation c I do not think the Strategy will increase the opportunities for participation 6.8% and progress in sport and active recreation. No response 3.4%
Conclusions - Overall 89% felt that the strategy will result in some level of increased participation. - The level of achievement will be dependent on funding, allocation of resource, management, support and how action plans are produced and implemented. - Inclusion of outline delivery plan in the Strategy. - Work with sports clubs to ensure that they are approachable, accessible and affordable. - There is a demand for increased women only swim sessions.
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5. Do you agree that the Strategy meets the needs of Hounslow’s diverse communities, including ensuring opportunities for all to participate in sport and active recreation?
a I agree that the Strategy meets the needs of all communities within 50.9% Hounslow b I disagree that the Strategy meets the needs of all communities within 10.2% Hounslow c In order to ensure that the Strategy meets the needs of all communities 30.5% within Hounslow, there are additional points that need to be addressed No response (mostly due to lack of knowledge of local area) 8.4%
Conclusions - Half of respondents agree that the strategy meets all the needs of Hounslow’s communities, however nearly a third feel that there are additional points to be addressed. - Organisations who are involved in the delivery of sport and active recreation in the borough should seek to ensure that their organisation reflects the local community. - Ensure that there is full understanding of the needs of target groups are considered - Develop closer working relationship with the London Sports Forum for People with Disabilities. - Consider additional costs for meeting needs including transport and signing. - Ensure full range of activities to engage all – particularly looking at non-traditional sports. - How will we meet the needs of women and older people? - Review our strategy for active recreation – is it strong enough? - Consider ongoing in depth consultation via focus groups.
6. Do you think the Strategy will encourage more people to participate in sport and active recreation?
a Yes 74.6% b No 1.7% c Don’t Know 20.3% No response 3.4%
Conclusions - Three quarters of respondents felt that the strategy would encourage more people to participate. - There were varying views on how significant this would be. - Issues that respondents were concerned would impact on this were: o Facilities need to be improved and developed to allow for increased use and provide a wider range of activities o Funding o Political will o Marketing and publicity o Transport issues o Club infrastructure
7. Do you feel that there is sufficient emphasis within the Strategy on developing excellence in sport?
a I agree that there is sufficient emphasis on developing excellence 71.2% b In my view there needs to be greater emphasis on developing excellence 17.0% c There is too much emphasis on developing excellence 8.4% No response 3.4%
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Conclusions - Nearly three quarters of respondents agree that there is sufficient emphasis on developing excellence. - Consider how we develop facilities to ensure they meet the needs of both wide participation and progression through to excellence. - Strengthening of school/club links.
8. In what ways, if any, do you think the Strategy will help you and/or your organisation to work in partnership with other organisations working in sport and active recreation?
Conclusions - Most responded positively, however some do not see how it will help their organisations. The Strategy will need to be proactive and raise awareness of how the Strategy can help. - The main areas that respondents felt the Strategy could help them work in partnership are: o Central place for information and contacts o Increased partnerships and networks, sharing ideas and expertise o Shared funding applications o Shared use of facilities o Raise awareness and change attitudes towards sport and active recreation o Avoiding duplication of efforts and joined up working to prevent closure/dereliction of facilities o Develop school/club links o Increased participation - However, the above can only happen if: o There is financial support o There is physical support o If organisations are encouraged and supported o The Strategy is put into action
9. How could you contribute to the delivery of the objectives within the Strategy?
Conclusions - Again, most responded positively and felt they would be able to contribute to the delivery of the objectives. There were a few who were unsure of what they could contribute. - The main areas in which respondents felt they could contribute are: o Ensuring sport and active recreation is reflected in other local strategies o Helping to build partnerships o Increasing access to facilities o Providing information and contacts o Delivering greater range of activities for all local communities o Sub regional support via the West London Alliance/Sports Network, to be established in 2005 by Sport England o LSC to ensure that post 16 learning providers consider the Strategy when planning their curriculums. o SkillsActive could work with us to promote the sector, ensure quality of training, help people find jobs and training and help industry attract and retain staff o Promote value of sport and active recreation in schools and improve range of activities on offer in schools. o Help clubs improve facilities, and thus increase membership o Develop school/club links o GP’s can raise awareness of impact on health and promote facilities and activities in surgeries. o Brunel University intend to invest in facilities of excellence and a community programme. o Hounslow Community Team for People with Learning Disabilities is developing directory of activities. They can also raise awareness of impact on health, build physical activity into programmes and look of ways of reducing the barriers for carers to take part in activity. o The PCT could support the strategy by formerly supporting the strategy, through the implementation of the NSF's for CHD and diabetes and involvement of specific departments within the PCT. 21/12/04 81 of 88 pages
10. Are you confident that the objectives within the Strategy can be delivered?
A Yes 40.7% B No 6.8% C Don’t Know 47.4% No response 5.1%
Conclusions - 40% of respondents were confident that the objectives can be delivered. - The objectives can only be delivered if there are adequate funds and resources allocated to deliver the strategy. - To achieve the objectives, there should be a commitment from partners, good management, good communication and a political champion to drive forward the strategy.
11. What do you consider to be the three most effective tools for delivering the objectives within the Strategy?
Additional funding 69.5% An effective partnership approach 67.8% Good communication 62.7% Effective planning mechanisms 33.9% Agreed strategic priorities amongst the principal 25.4% stakeholders Effective mechanisms for monitoring and review 25.4% Other 5.1% No response 1.7%
Conclusions - Funding, partnership approach and good communication were considered to be the most effective tools for delivering the objectives.
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Organisations who responded to the consultation: • 2000 Club • Amateur Rowing Association • Bedfont Infant School • Berkeley Primary School • Brentford Football in the Community • Brentford Short Mat Bowls Clubs • Broad Walk Surgery • Brunel University • Cavendish Primary School • Chatsworth Infant School • Chiswick Community Sports Hall • Chiswick Rugby Football Club • Chiswick Tennis Club • CIP • Civil Service Sports Council • Community Cohesion Coordinator • Cranford Junior School • Cyclists' Touring Club (largest national cycling organisation) • Feltham District Scouts • Feltham Road Club • Forge Lane Primary School • Golf Foundation • Heathrow Gymnastics Club • Hounslow Community Team for Adults with Learning Disabilities • Hounslow Hockey Club (Duke's Meadow) • Hounslow Indoor Bowls Club • Hounslow Manor School • Hounslow PCT • Hounslow Town Primary School • Indian Gymkhana Club • Isleworth Centre Practice • Learning & Skills Council - London West • London Active Partnership • London Borough of Hounslow • London Sports Forum for Disabled People • Middlesex County Badminton Association • Middlesex Cricket Board • Middlesex Tennis • Rockfrog Climbing Club • Royal Aero Club of the UK • SkillsActive • Sport England • Springwell Junior School • St Marys RC Primary School • St Mary's Tennis Club • Strand on the Green Junior School • The Green School • The Heathland School • The Manor Practice, Brentford Health Centre • Thornbury Road Centre for Health • Tideway Scullers School • Visva Adhyatmik Sansthan • Windsor Slough Eton & Hounslow Athletic Club • Wyke Green Golf Club • Youth Sport Trust
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Appendix 3: Isleworth & Syon School – Specialist Sports College Aims
The College’s main aims can be summarised as follows:
School Aim 1 To raise standards of achievement in each specialist subject through the increased quality of teaching and learning Objective 1: Implement a programme of Continuing Professional Development (CPD) which supports and extends the knowledge and understanding of all staff teaching PE and sport Objective 2: Develop a strategic plan for the use of ICT in the PE curriculum
School Aim 2 To extend curricular opportunities in the specialist subject including subject enrichment areas, out of hours learning, industry / business links and the relationship between specialist subjects Objective 3: To broaden and balance the Key Stage 3 PE curriculum Objective 4: To develop structures that support and direct students to appropriate accredited courses in PE at Key Stage 4 / 5 Objective 5: To raise the aspirations / self esteem of disaffected students through an extended PE programme
School Aim 3 To increase take-up and interest in specialist subject courses, particularly post-16 Objective 6: To extend and enrich out of school hours (OSHL) provision Objective 7: To develop and promote healthy lifestyles through dynamic cross-curricular links Objective 8: To develop a strategic approach to cater for all elite PE / sports performers throughout the school Objective 9: Enhance careers programmes to include sporting progression post 16 and into adulthood
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Appendix 4: Glossary of Terms
Active Schools Sport England Programme building on the National Junior Sport Programme Active Sports Local Authority, Sport and Sport England Programme developing performance pathways for young sports stars of the future. Includes Millennium Youth Games Adult Education Adult education is education for the over 18s. This term encompasses all forms of organised education, whether formal or informal, wherever it takes place and whether it leads to a recognised qualification or not. The central feature of adult education is the acquisition of new skills, knowledge or wisdom. Adults Other Than Adults who work in schools but do not have qualified teacher status Teachers (AOTTs) i.e. Learning Support assistants, mealtime supervisor. Aims The strategic intention of the plan. The aims encompass the principles of the strategy in terms of who, and what we hope to change via our policies and proposals. Building Schools for the A new national initiative seeking to transform secondary school Future (BSF) building through rebuilding, remodeling and renewal. CIP CIP is a non-profit organisation which delivers leisure and cultural services to communities in the borough on behalf of the London Borough of Hounslow. Website: www.hounslow.info. Community Safety A responsibility under the Crime and Disorder Act for the local authority to organise a local partnership to address issues around personal safety and crime. Department for Culture, The DCMS is a government department. It is responsible for Media and Sport (DCMS) government policy on the arts, sport, the National Lottery, tourism, libraries, museums and galleries, broadcasting, film, the music industry, press freedom and regulation, licensing, gambling and the historic environment. It is also responsible for the listing of historic buildings and scheduling of ancient monuments, the export licensing of cultural goods, the management of the Government Art Collection and for the Royal Parks Agency. Website: www.culture.gov.uk. Department for Education The DfES is the government department responsible for education and Skills (DfES) and skills. It aims to give children an excellent start in education and enable young people to equip themselves with skills for life. This is the department which funds the SSCO programme. Website: www.dfes.gov.uk. Disability Discrimination The Disability Discrimination Act (DDA) aims to end the discrimination Act (DDA) which many disabled people face. This Act gives disabled people rights in the areas of: - employment - access to goods, facilities and services buying or renting land or property. Game Plan Published by the DCMS in 2002, this is the government’s strategy for sport and physical activity. Hounslow Primary Care Hounslow Primary Care Trust (PCT) was established in April 2002 to Trust (HPCT) co-ordinate and develop primary care, provide community health services and commission a range of other health services from hospitals and other agencies for the people of Hounslow.
Primary Care covers the typical first contact health services which includes doctors (GP's), pharmacists, dentists and opticians Health care provision at local level, mainly by doctors, dentists and local health centre services.
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Index of Multiple The Indices of Deprivation are measures of deprivation for every Deprivation ward and local authority area in England. They combines a number of indicators which cover a range of areas (Income, Employment, Health Deprivation and Disability, Education, Skills and Training, Housing and Geographical Access to Services) into a single deprivation score for each area. The Indices are published by the Government’s Office of the Deputy Prime Minister. Learning and Skills The Learning and Skills Council is responsible for funding and Council (LSC) planning education and training for over 16-year-olds in England. Website: www.londonwest.org. Local Strategic An LSP is an umbrella partnership that brings together organisations Partnership (LSP) from public, private, community and voluntary sector in a local authority area. The key objective of the LSP is to improve the quality of life in that area. National Framework for Published by Sport England in April 2004, sets out the priorities and Sport approach for all sport in England. Outcomes These will be the results of the successful implementation of the strategy. They also double up as the implementation proposals, or the way we will implement our strategic aims. PESSCL The Physical Education, School Sport and Club Links programme was launched by the DfES in 2002 to increase take up of sporting opportunities by 5-16 year olds. Physical Education (PE) Physical Education (planned teaching and learning programme in curriculum time that meets the requirements of the National Curriculum for Physical Education Planning Policy Guidance Sets outs government’s national policies on planning. PPG17 is (PPG) specific to open space, sport and recreation. Policy Proposals These will be the actual measures by which we will affect change to meet our aims and outcomes. The specific policy proposals that will be in the action plans will be measurable. Private Finance Initiative The private finance initiative is the main way of financing new public (PFI) sector buildings. Introduced in 1992 it has since been expanded by the government, to complete new capital-intensive projects without increasing public spending. School Sport Co-ordinator A specialist PE Teacher who ideally works in the secondary school (SSCO) and then with a family of surrounding primary schools. Section 106 Agreement A binding agreement between the Council and a developer linked to a planning permission regarding matters related to the proposed development. SkillsActive SkillsActive is the sector skills council for the active leisure and learning sector and was launched in 2003. It covers sport and recreation, play work, health and fitness, outdoor education/training and the caravan industries. The sectors covered by SkillsActive employ about 2.4 million people working in more than 230,000 organisations, from sports centres to playgroups. Website: www.skillsactive.org.uk. Social Exclusion Unit PAT In 1998 the Government set up a Social Exclusion Unit drawn half 10 from the civil service and half from local government, business, the voluntary sector, the police and the probation service. In September 1998 the Social Exclusion Unit published a report on neighbourhood renewal. As a result of that report, 17 policy action teams were established to look, in an integrated way, at the problems of poor neighbourhoods.
Policy Action Team 10 (PAT10) was established to look specifically at best practice in using the arts, sport and leisure to engage people in poor neighbourhoods and at ways of maximising the impact on poor
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neighbourhoods of government spending and policies in the arts, sports and leisure. Social Inclusion Working to remove barriers that may exclude groups from taking an active and equal part in our society. For example, barriers faced by those in poverty, or who have a disability, or due to their gender, age or race. Specialist Sports College: Sport is one of 10 specialisms within the Specialist Schools programme. Specialist status has been guaranteed for all schools that meet the standard to enter the programme. Schools are invited to apply for specialist status through twice yearly (March and October) application rounds and start operating as Specialist Sports Colleges each September. This initiative is run by the DfES, who give additional funding for secondary schools achieving this status. Sport England The government funded organisation responsible for developing and maintaining the framework of sport in England. . Website: www.sportengland.org. TOPS Programme: National Programme of Quality Sports training, equipment bags and resource cards. Unitary Development Plan The Unitary Development Plan (UDP) is a long-term strategic plan for (UDP) land and building use, new developments and conservation within the Borough. Preparing and updating the UDP is a legal requirement and must reflect the Government guidance and the Mayor of London’s citywide strategic planning guidance. Planning permissions are made in accordance with the policies set out in the UDP. Voluntary Sector Clubs, societies, organisations and individuals that operate on a non- profit basis. Youth Offending Service The London Borough of Hounslow’s Youth Offending Service was launched in April 2000 and is a multi-agency partnership set up under the Crime and Disorder Act 1998. The service works towards reducing offending of children and young people is a major part of reducing crime across the borough. Youth Service London Borough of Hounslow’s Youth Service plans, co-ordinates, organises and supports youth work in the borough. Their range of activities includes youth centres, youth clubs, advice and guidance, counselling, outreach work on estates and personal development opportunities such as short courses and the Duke of Edinburgh Award Scheme for young people aged 11 to 25.
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Appendix 5: Background Papers Health papers ♦ Strategy Statement on Physical Activity (1996) ♦ Independent Inquiry into Inequalities in Health Report (1998) ♦ Saving Lives: Our Healthier Nation (DoH 1999) ♦ NHS Plan (2002) ♦ National Priorities Guidance for the NHS (DoH 1999/00-2001/2) ♦ National Service Frameworks (NSFs) Mental health (1999) Coronary Heart Disease (2000) The Cancer Plan (2000) Older People (2003) Diabetes (2002 & 2003), ♦ National Healthy school standard ♦ National Audit Office (2001) Tackling obesity in England ♦ Department of Health Improving working lives (2000) ♦ The Wanless Report (2002) ♦ Department of Health (2003) Local Authority – Health Scrutiny Functions & Regulations ♦ Chief Medical Officers Annual Report (2003) ‘On the state of public health ♦ Tackling Health Inequalities: Summary of the 2002 Cross-cutting Review (2003) • General Medical Services Contract (2003) ♦ The Wanless Report 2 (2004) Securing good health for the whole population ♦ Chief Medical Officer At Least Five a Week (2004) ♦ Storing up Problems. Royal College of Physicians
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