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Press Release Preview FOR IMMEDIATE RELEASE December 15th, 2015 Contact: Christina Yeotsas, 212-445-6683 [email protected] HALLMARK CHANNEL CONTINUES TO DECK THE HALLS AS THE HIGHEST-RATED AND MOST-WATCHED NETWORK ON CABLE AMONG WOMEN 25-54 Since the Launch of Countdown to Christmas, Hallmark Channel is Also the Top Rated and Most- Watched Network Among Households in Weekend Prime Time and Total Day Hallmark Channel continues to be the top destination on cable for W25-54 this holiday season, with the network holding its title as most-watched and highest-rated since the launch of Countdown to Christmas. Additionally, Hallmark Channel has been the most-watched and highest-rated network in both Prime Time and Total Day among HHs every weekend. The Saturday, December 12th premiere of Hallmark Channel’s original movie, On the Twelfth Day of Christmas,averaged a 3.1 HH rating and 3.5 million total viewers, while the winter premiere of Family for Christmas on Sunday, December 13th, drew a 2.8 HH rating and 3.4 million total viewers. The movies also represented the two highest HH-rated programs of their respective days. Viewers engaged on Twitter as well, with On the Twelfth Day of Christmas becoming the #1 Tweeted original movie premiere of the week across all of cable and Family for Christmas becoming Sunday’s most social movie in Prime Time on Twitter, reaching the highest unique audience across cable and broadcast. Hallmark Channel’s sister network, Hallmark Movies & Mysteries, also turned in a strong performance on Sunday night with the world premiere of Debbie Macomber’s Dashing Through the Snow averaging a 1.4 HH rating and becoming the network’s most-watched telecast among W25-54 of all time. The movie was also the #1 Tweeted original movie premiere of the day across cable and broadcast. Hallmark Channel’s Countdown to Christmas concludes this weekend with Mariah Carey’s highly anticipated directorial debut of A Christmas Melody on Saturday, December 19 at 8/7c, followed by Mariah Carey’s Merriest Christmas, an exclusive musical holiday event at 10/9c. The original premiere of Christmas Land premieres on Sunday, December 13 at 8/7c. Please see here for cast information and synopses for On the Twelfth Day of Christmas,Family for Christmasand Debbie Macomber’s Dashing Through the Snow. Source: Nielsen, December 7-December 13, 2015; Nielsen Social Guide Twitter TV Ratings, 12/7- 12/13/15. ABOUT CROWN MEDIA FAMILY NETWORKS Crown Media Family Networks is the umbrella unit of Crown Media Holdings, Inc. housing cable’s leading family friendly networks, Hallmark Channel and Hallmark Movies & Mysteries, as well as their corresponding digital extensions HallmarkChannel.com and HallmarkMoviesandMysteries.com. The company operates and distributes both channels in high definition (HD) and standard definition (SD) with Hallmark Channel available to 90 million subscribers and Hallmark Movies & Mysteries in 62 million homes in the United States. Hallmark Channel features an ambitious slate of original content, including movies; scripted series, such as Cedar Cove, When Calls the Heart, and Good Witch; annual specials like Hero Dog Awards and Kitten Bowl; world premieres of Hallmark Hall of Fame presentations, and a daily 2- hour lifestyle show, Home & Family. Hallmark Channel is also home to annual holiday franchise, Countdown to Christmas, featuring a lineup of 24/7 holiday programming. Rounding out the networks’ lineup are television’s most beloved sitcoms and series, including The Golden Girls, The Middle, Little House on the Prairie, and Frasier. Hallmark Movies & Mysteries, recently rebranded from Hallmark Movie Channel, is a 24-hour digital cable network featuring a unique mix of original movies and acquired series focused on the lighter side of the suspense and mystery genres. The network also features its own annual holiday programming franchise, the Most Wonderful Movies of Christmas, as well as presentations from the award-winning Hallmark Hall of Fame library. For more information, please visit www.crownmediapress.com Hallmark Channel on Social Media: Facebook, Twitter, Pinterest, YouTube Hallmark Movies & Mysteries on Social Media: Facebook, Twitter, Pinterest ### .
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