University of Central Florida STARS Honors Undergraduate Theses UCF Theses and Dissertations 2019 Music and the Presidency: How Campaign Songs Sold the Image of Presidential Candidates Gary M. Bogers University of Central Florida Part of the Music Commons, and the United States History Commons Find similar works at: https://stars.library.ucf.edu/honorstheses University of Central Florida Libraries http://library.ucf.edu This Open Access is brought to you for free and open access by the UCF Theses and Dissertations at STARS. It has been accepted for inclusion in Honors Undergraduate Theses by an authorized administrator of STARS. For more information, please contact
[email protected]. Recommended Citation Bogers, Gary M., "Music and the Presidency: How Campaign Songs Sold the Image of Presidential Candidates" (2019). Honors Undergraduate Theses. 511. https://stars.library.ucf.edu/honorstheses/511 MUSIC AND THE PRESIDENCY: HOW CAMPAIGN SONGS SOLD THE IMAGE OF PRESIDENTIAL CANDIDATES by GARY MICHAEL BOGERS JR. A thesis submitted in partial fulfillment of the requirements for the Honors in the Major Program in Music Performance in the College of Arts and Humanities and in The Burnett Honors College at the University of Central Florida Orlando, Florida Spring Term, 2019 Thesis Chair: Dr. Scott Warfield Co-chairs: Dr. Alexander Burtzos & Dr. Joe Gennaro ©2019 Gary Michael Bogers Jr. ii ABSTRACT In this thesis, I will discuss the importance of campaign songs and how they were used throughout three distinctly different U.S. presidential elections: the 1960 campaign of Senator John Fitzgerald Kennedy against Vice President Richard Milhouse Nixon, the 1984 reelection campaign of President Ronald Wilson Reagan against Vice President Walter Frederick Mondale, and the 2008 campaign of Senator Barack Hussein Obama against Senator John Sidney McCain.