(260) 482-6400 TINCAPS.COM “This organization strives to offer fans one of the best game day experiences anywhere. From the moment you step foot in Parkview Field you will find a dedication to customer service that is unmatched not only in minor league baseball, but in all of sports.” ~ STADIUM JOURNEY magazine
FORT WAYNE TINCAPS 1 PARKVIEW FIELD WHY THE TINCAPS?
THE TINCAPS AWARD-WINNING STAFF WILL LISTEN TO YOUR NEEDS AND COLLABORATE WITH YOU ON A STRATEGIC PARTNERSHIP PLAN.
The TinCaps will tailor a creative, unique, interactive & productive partnership package to capture the attention of our loyal fan base.
We will take the time to understand your goals and help you achieve them, be they brand awareness, brand preference, increased retail traffic, improved business-to-business relationships, employee rewards, or community leadership.
Unlike most traditional forms of marketing, we can incorporate dynamic elements that allow fans to experience your message and interact with your brand.
We will deliver what we promise and find ways to maximize the value you receive.
MAKING LASTING IMPRESSIONS Partnering with the TinCaps puts your business in front of over 400,000 fans during 70+ TinCaps games plus nearly 150,000 additional patrons attending other events at Parkview Field.
REACHING BEYOND THE BALLPARK TinCaps home games can be seen live on Xfinity regional television throughout Northern and Central Indiana and all games can be heard on ESPN Radio 1380AM and 100.9 FM. The games also receive major coverage in the local newspapers and television news.
LEVERAGING OUR BRAND TO BENEFIT YOURS The positive impact that the team and Harrison Square have had in downtown Fort Wayne have made the TinCaps one of the strongest and most loved brands in Northeast Indiana.
CONNECTING WITH OUR CAPTIVE AUDIENCE TinCaps games offer companies an opportunity to convey their message in a relaxed atmosphere over an extended period of time.
REACHING YOUR TARGET AUDIENCE The TinCaps audience represents a unique mix of desirable demographics and Parkview Field events attract families as well as business leaders, young professionals and college students.
Photo credits: Jeff Nycz • Judd Helms • Brad Hand • Sarina Arens
(260) 482-6400 2 TINCAPS.COM OUR FANS, YOUR CUSTOMERS
THE TINCAPS ARE AMONG THE BEST-ATTENDED SPORTS TEAMS 2017 TINCAPS IN THE STATE OF INDIANA - AT ANY LEVEL SEASON ATTENDANCE
Indiana Pacers (NBA)
Indianapolis Indians (MiLB) 9898%% Indianapolis Colts percentage of Single-A teams (NFL) that the TinCaps outdrew in Notre Dame Football season attendance (NCAA) (58 of 59 other teams)
FORT WAYNE TINCAPS (MILB)
South Bend Cubs (MiLB)
Indiana University Football (NCAA) 9797%% Indiana University percentage of Double-A teams Basketball (NCAA) that the TinCaps outdrew in season attendance Fort Wayne Komets (ECHL) (29 of 30 teams)
Purdue University Football (NCAA)
Purdue University Basketball (NCAA)
Notre Dame Basketball (NCAA) 3737%% Indiana Fever Total TinCaps Attendance (2009-2017) percentage of Triple-A teams (WNBA) 3,656,123 that the TinCaps outdrew in season attendance Fort Wayne Average TinCaps Attendance (2009-2017) Mad Ants (11 of 30 teams) (NBA D-League) 406,236
Information represents 2016-17 season attendance numbers SOCIAL MEDIA PRESENCE 53,683 242,718 - 59,132 UNIQUE VISITORS PAGE VIEWS - 42,777 MONTHLY IN-SEASON MONTHLY IN-SEASON AVERAGE AVERAGE . COM (APRIL-SEPTEMBER) (APRIL-SEPTEMBER) - 13,293
FORT WAYNE TINCAPS 3 PARKVIEW FIELD REGIONAL EXPOSURE
The TinCaps followed up a tremendous 2016 at Parkview Field with a record-breaking 2017 season. The TinCaps have sustained an annual attendance average that, nationally, is on par with or above Triple-A franchises in much larger markets such as Oklahoma City, Las Vegas, New Orleans and Omaha.
TINCAPS TICKETS HAVE BEEN ZIP CODES ACROSS PURCHASED BY FANS IN 1,219 THE COUNTRY
OF THOSE ARE ZIP CODES FROM WITHIN THE PURCHASES 723 TRI-STATE REGION (INDIANA, OHIO, MICHIGAN)
(260) 482-6400 4 TINCAPS.COM BUILDING ON SUCCESS
With an average of over 500,000 attendees over the past six seasons, Parkview Field has become a vital and vibrant part of the Fort Wayne community and one of the most successful venues in all of Minor League Baseball.
761 739 EVENTS 677 EVENTS EVENTS 627 602 612 EVENTS 548 EVENTS EVENTS 508 EVENTS EVENTS
263 EVENTS
* Parkview Field opened April, 2009
600 561,214 567,208 535,389 555,148 552,816 550 506,473 500,426 493,253 500 470,037 148,080 98,429 124,930 144,120 147,513 450 65,619 93,032 149,932 419,128 114,186 410,459 411,028 413,701 400 404,418 407,394 408,044 402,884 350 379,067 300 250 200 SPECIAL EVENTS 150 TINCAPS GAMES 100 50 0
FORT WAYNE TINCAPS 5 PARKVIEW FIELD AWARDS & ACCOLADES
Since 2009, both the Fort Wayne TinCaps and Parkview Field have earned numerous local, regional, and national awards and accolades. The TinCaps have achieved success on the field of play as well as in the front office. Parkview Field has been praised as one of the signature ballparks in all of professional baseball. Here are just some of the distinctions that Fort Wayne has earned in the past nine years:
JOHN H. JOHNSON PRESIDENT’S AWARD HONORING MILB’S MOST COMPLETE ORGANIZATION
#1 OVERALL MINOR LEAGUE BALLPARK EXPERIENCE PARKVIEW FIELD HAS EARNED THAT HONOR SIX TIMES SINCE 2011, INCLUDING LAST SEASON
LARRY McPHAIL AWARD-BEST MARKETING & PROMOTIONS FORT WAYNE HAS EARNED THE MIDWEST LEAGUE AWARD ON THREE OCCASIONS
JOHN HENRY MOSS COMMUNITY SERVICE AWARD FOR COMMITMENT TO & SUPPORT OF CHARITABLE SERVICES WITHIN OUR COMMUNITY
BOB FREITAS “ORGANIZATION OF THE YEAR” (CLASS-A LEVEL) AN ANNUAL AWARD HONORS THE BEST OPERATORS IN MINOR LEAGUE BASEBALL
LARGE BUSINESS OF THE YEAR IN 2009, THE ORGANIZATION RECEIVED LOCAL AND NATIONAL RECOGNITION
#1 SINGLE-A BALLPARK & #5 OVERALL MILB BALLPARK PARKVIEW FIELD RANKED AHEAD OF MANY TRIPLE-A STADIUMS IN LARGER CITIES
GROUNDS CREW OF THE YEAR PARKVIEW FIELD HAS BEEN RATED THE BEST PLAYING SURFACE IN THE LEAGUE SIX TIMES
TOP 25 IN MINOR LEAGUE BASEBALL MERCHANDISE SALES THE TINCAPS LOGO HAS BEEN A BEST SELLER SINCE DEBUTING IN 2009
(260) 482-6400 6 TINCAPS.COM MARKETING ELEMENTS
MULTIMEDIA OPPORTUNITIES In 2017, TinCaps.com received 1.6 million page views and over 370,000 unique visitors. The TinCaps also have a strong online and social media following. Showcase your brand via outlets including: • Facebook • Instagram • Twitter • Snapchat • YouTube • Email Newsletter
SEATING AREA SPONSORSHIP • Prominent ballpark signage. • Sponsor name on every ticket sold in that area. • Exposure in team advertising materials, announcements, television and radio broadcasts. • VIP usage of the sponsored area.
TELEVISION & RADIO Increase your exposure through our television and radio broadcasts. • All 70 TinCaps home games can be seen live on Xfinity. • Every TinCaps game, home and away, broadcast live on ESPN Radio 1380AM and 100.9 FM. • An average of 4,000 fans per game listen on the radio and another 500 fans listen online at TinCaps.com
FIREWORKS SPONSORSHIP Cap off your event with a spectacular fireworks show featuring your logo displayed on our 1,400 sq. ft. videoboard.
FORT WAYNE TINCAPS 7 PARKVIEW FIELD IN-GAME PROMOTIONS Engage fan interaction and create excitement while conveying your message and building brand recognition. • Promotions are flexible and customizable. • Provide a dominant presence at a particular game or a consistent presence throughout the season. • Work with the TinCaps to create a promotion that will effectively accomplish your objectives.
BALLPARK SIGNAGE Ability to create positive associations with our large, loyal and captive audience. • More than 565,000 fans attended TinCaps games and other events at Parkview Field in 2017. • Additional exposure via newspaper, television, and other media coverage.
PRINT MEDIA Pocket Schedules • Over 400,000 pocket schedules are distributed over the tri-state area. Gameday Program • Gameday programs are complimentary to fans at every TinCaps home game. Approximately 112,000 programs are distributed during the season. Multiple editions of the program offer the chance to update your message through- out the season.
GROUP OUTINGS & HOSPITALITY • Groups (ranging in size from 20 fans to over 3,000) sit together in the same section. • All groups in attendance will be recognized during the game both on the videoboard and via a public address announcement.
(260) 482-6400 8 TINCAPS.COM PARTNERSHIP SPOTLIGHT
“Being a good neighbor -- that’s what Parkview’s relation- ship with the Fort Wayne TinCaps is all about. As neighbors, our partnership means we work hard together to make this a Mike Packnett better community. In turn, we play hard with our families and President & CEO friends to enjoy the many blessings we’ve received.
Parkview Health With record-setting attendance last year, it’s clear that the BALLPARK NAMING RIGHTS Ballpark naming rights TinCaps are meeting a need for affordable, family-friendly en- Restroom sponsorship tertainment for the entire region. This past baseball season, Parkview Field welcomed 419,128 fans to TinCaps’ games and Season-long kiosk every one of them made a positive economic impact on our Outfield billboard community. Group outings & picnics That’s a powerful partnership for healthier communities any Season Luxury Suite way you look at it!” Full-page program ad SEASON-LONG KIOSK
“Ivy Tech Community College Northeast has enjoyed working directly with the Fort Wayne TinCaps staff for the College’s community engagement, student activities, and Andrew Welch employee development projects. Ivy Tech’s promotional Director of Marketing and arrangement at Parkview Field provides us with amazing Communications visibility to our target market and the community at-large, LAWN SEATS NAMING RIGHTS Ivy Tech Community College not only during baseball season but 365 days a year. Our ticket package allows us to provide student and employee Lawn Seat naming rights incentives throughout the season, as well as opportunities Two Luxury Suite nights to invite friends of the College to the heart of downtown Four group outings Fort Wayne for an evening of fun, food, and fellowship. In Four 17-game ticket plans addition, Ivy Tech Northeast has enjoyed working with the hospitality staff to host events at the ballpark.”
LUXURY SUITE OUTINGS
“At First Federal Bank, our ‘better together’ philosophy comes to life through partnerships we have with our clients, communities and great organizations like the Fort Wayne TinCaps. It is unmistakable that the TinCaps share our be- Tera Murphy lief in providing the community with award-worthy service T-SHIRT LAUNCHER VP, Marketing Director that leaves a lasting impression. We are impressed by their First Federal Bank collaborative approach to our partnership that enhances the crowd experience and engagement while building our brand T-Shirt Launcher awareness through in-game promotions. It’s relationships Videoboard cap shuffle like this that make us all stronger.” “What’s in the Box” promotion
“WHAT’S IN THE BOX” PROMOTION
FORT WAYNE TINCAPS 9 PARKVIEW FIELD “Ruoff Home Mortgage is proud to be associated with the Fort Wayne TinCaps and the incredible entertainment and Kim Murphy hospitality they provide not only to the Fort Wayne communi- Director of Communications ty, but to our employees and guests as well. When we were and Client Relations approached to partner with them for the Concourse Suite CONCOURSE SUITE NAMING RIGHTS Ruoff Home Mortgage naming rights, it was a no-brainer decision for us. We have an incredible gem in the heart of downtown and any company Concourse Suite naming rights would love to be a part of it. The TinCaps staff is synonymous Full-page program ad with excellence, ambition and professionalism and they have Group Outings in a Concourse always been approachable on providing unique opportunities Suite during a TinCaps game for our marketing needs & for taking care of every detail.”
FULL-PAGE PROGRAM AD
“Toyota is entering its third year as a sponsor of the TinCaps, Tony Mueller and our local Toyota dealers, Fort Wayne Toyota and Evans General Manager Toyota, have benefitted greatly from the integration. It’s been Toyota, Chicago Region a great opportunity to generate brand visibility in the Fort TOYOTA FIELD BOXES Field Box naming rights Wayne community and interact with customers and potential customers in a relaxed environment. Our sponsorship is part In-park vehicle display of Toyota’s commitment to invest in organizations that have Online sweepstakes strong regional impact. The TinCaps have been a wonderful Full-page program ad marketing partner.” :30 TV and radio ads Pregame videoboard ad
Website banner VEHICLE DISPLAY
“Courtyard by Marriott Downtown Fort Wayne is fortunate to have the Fort Wayne TinCaps and Parkview Field in our back yard and to have a partnership with them since we moved in. Nicolle Campbell It is a top attraction in Fort Wayne and is an organization that we are all so proud to be able to work with. During baseball Director of Sales SEASON TICKETS Courtyard by Marriott season, informing our guests of the family-friendly and inex- Downtown Fort Wayne pensive baseball games that may be taking place next door always brings a smile to their face. Our guests always talk Four full-season tickets about what an amazing experience they have at the games Half-page program ad and the friendly and service-focused staff. It gives us peace At-bat videoboard signage of mind to know that anytime we send guests that way they will be taken care of by the amazing team at Parkview Field.” A group outing in the Suite Level
SUITE LEVEL GROUP OUTING
(260) 482-6400 10 TINCAPS.COM TINCAPS C.A.R.E.
The TinCaps C.A.R.E. program stands for Community, Activity, Recreation and Education. The TinCaps are committed to being a positive force in our community. The mission of TinCaps C.A.R.E. is to give back to the citizens of Northeast Indiana through outreach, charitable & community programs and events, fundraising, and partnerships with local and regional charitable organizations.
CHARITABLE AND COMMUNITY OUTREACH COMMUNITY PROGRAMS The TinCaps’ mascot and This year, 387 schools and players make appearances libraries (118,589 students) at local hospitals, schools, participated in the TinCaps little leagues and a wide Reading Program, an incen- array of other community tive-based system that pro- events. In 2017, the TinCaps motes reading across Indi- did 174 player & mascot ap- ana, Michigan & Ohio. pearances throughout the region.
FUNDRAISING PARTNERSHIPS WITH The TinCaps Fundraising COMMUNITY ORGANIZATIONS Program allows organiza- The TinCaps partnered with tions to sell TinCaps tickets 68 organizations in 2017 and retain a percentage of through the “Community the profits. Working with Organization of the Game”, Little Leagues, churches, & a program established to local schools, the TinCaps highlight community efforts helped organizations raise during every TinCaps game. over $28,000 in 2017.
CHARITABLE AND COMMUNITY EVENTS Parkview Field hosted more than 100 charitable and community events in 2017, including “Turn the Town Pink” events, a weekly Farmers Market, free Hol- The TinCaps continue to strive to give back iday Fest activities, & Trick to the community in which we all live. or Treating with Johnny!
FORT WAYNE TINCAPS 11 PARKVIEW FIELD TICKETS & GROUP OUTINGS
FULL SEASON TICKETS HALF-SEASON TICKET PLANS Fort Wayne TinCaps Season Tickets give you the freedom to enjoy baseball at Parkview Field all summer long! Same seat location for 35 home games (Every other game) All Season Ticket holders will receive the following benefits: Odd or Even game packages available • Same seat location for all 70 home games Opportunity to purchase tickets for prime events • Exclusive invitations to Season Ticket holder events (including conerts & playoffs) before the general public • TinCaps Electronic Ticketing System allows you to manage Renewal Rights on seat locations and transfer your tickets at the push of a button Manage and transfer your tickets at the push of • Opportunity to purchase tickets for prime events (including a button with the Electronic Ticketing System concerts and MWL playoffs) before the general public HALF-SEASON TICKET PLAN PRICES: • Unused Ticket Exchange program All- STAR Seats: $330
FIELD BOXES CLUB SEATS SEATS The Field Boxes are a great place to Perched on the suite level, the Club Located behind home plate, the Legacy entertain or socialize. Located down Seats are directly behind home plate. Seats provide all of the comforts a the third base line, these private boxes In addition to a padded seat and wait baseball fan could desire. With a personal include four chairs situated around a service, Club Seat holders have access food rail, padded seats, additional leg high top table. Wait service is available to the Suite Level Lounge which provides room, and personal wait service, the directly to your table each and every a full-service bar and food options Legacy Seats provide the ultimate fan game. throughout the game. experience. $2,400/box (four seats) $900/ seat $800/seat ($270 savings off regular game rate) (3, 4, or 5 year contract required) (two-year contract required)
ALL- STAR SEATS RESERVED SEATS LAWN SEATS Spanning from the first base home Just outside the first and third base With lawn seating available beyond both dugout to the visitor’s dugout on the third dugouts, the Reserved Seats provide the right and left field walls, this season base side, the All-Star Seats get you right fans with ballpark-style seating close to ticket option gives you the chance to down into the action. The All-Star Seats the action at one of our most affordable relax on our grass lawns all summer long. get you as close to the action as can be, price points. A great vantage point and a $350/seat with some being less than 60 feet from great value. home plate! $460/seat $575/seat ($100 savings off regular game rate) ($105 savings off regular game rate)
The TinCaps take pride in ensuring that your GROUP PRICING BREAKDOWN group outing is fun and family-friendly. Seat Type 1 - 19 20 - 99 100 - 249 250+ Share the experience of Parkview Field with Lawn $5.00 $5.00 $5.00 $5.00 co-workers, church groups, friends and family. Reserved Seats $8.00 $7.50 $7.00 $6.50 Pricing varies by number of tickets purchased. STAR* Parkview Field can accommodate you and your All- $10.00 $9.50 $9.00 $8.50 guests, and the TinCaps make planning and Home Run Porch $10.00 $10.00 $10.00 $10.00 coordinating simple and hassle-free. *No discount for All-Star seats on Fireworks nights.
(260) 482-6400 12 TINCAPS.COM PARKVIEW FIELD...
A stunning addition to the heart of downtown Fort Wayne, Parkview Field has proven to be about more than just baseball. Drawing over a half-million patrons a year for events and thousands more for daily use of the park and walking track, Parkview Field has added to the vibrancy of downtown Fort Wayne and become a source of pride for Northeast Indiana. With over 11,000 square feet of indoor meeting space and an unparalleled view of Fort Wayne’s skyline, Parkview Field provides a unique and fun setting for corporate functions, parties and other special events. With an on-site Food & Beverage Department, Parkview Field provides the perfect venue for events and meetings of any size be they breakfast, lunch, dinner or some time in between. playing field suite level lounge
centerfield amphitheater Lincoln Financial Event Center
Among the 4,500 events hosted thus far at Parkview Field are popular Fort Wayne events (such as the Fort4Fitness, Holiday Fest and Fright Night events, and the Patriotic Pops concert) and new events and traditions including blood drives for the Red Cross and non-profit events and walks. Numerous outside events have also been attracted to Parkview Field such as Division I athletics, major concerts, and events for large conventions. Marketing at Parkview Field allows your company exposure to the attendees at all of these additional events as well as the opportunity to link your brand with community-minded events and memorable moments.
FORT WAYNE TINCAPS 13 PARKVIEW FIELD MORE THAN BASEBALL
Parkview Field has hosted several national concerts and drawn crowds of over 13,000 NATIONAL CONCERTS fans with acts like Zac Brown Band, Florida Georgia Line, Dierks Bentley & Bob Dylan.
The Fort4Fitness events (including a full and half marathon, kid’s and senior’s marathons FORT4FITNESS and a health festival) drew over 35,000 runners and fans to Parkview Field.
On July 3rd, 7,000 guests enjoyed a free concert from the Fort Wayne Philharmonic. PATRIOTIC POPS They performed on the field and finished with an amazing fireworks show.
(260) 482-6400 14 TINCAPS.COM FORT WAYNE TINCAPS PARKVIEW FIELD