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Parkview Field (260) 482-6400 TINCAPS.COM “This organization strives to offer fans one of the best game day experiences anywhere. From the moment you step foot in Parkview Field you will find a dedication to customer service that is unmatched not only in minor league baseball, but in all of sports.” ~ STADIUM JOURNEY magazine FORT WAYNE TINCAPS 1 PARKVIEW FIELD WHY THE TINCAPS? THE TINCAPS AWARD-WINNING STAFF WILL LISTEN TO YOUR NEEDS AND COLLABORATE WITH YOU ON A STRATEGIC PARTNERSHIP PLAN. The TinCaps will tailor a creative, unique, interactive & productive partnership package to capture the attention of our loyal fan base. We will take the time to understand your goals and help you achieve them, be they brand awareness, brand preference, increased retail traffic, improved business-to-business relationships, employee rewards, or community leadership. Unlike most traditional forms of marketing, we can incorporate dynamic elements that allow fans to experience your message and interact with your brand. We will deliver what we promise and find ways to maximize the value you receive. MAKING LASTING IMPRESSIONS Partnering with the TinCaps puts your business in front of over 400,000 fans during 70+ TinCaps games plus nearly 150,000 additional patrons attending other events at Parkview Field. REACHING BEYOND THE BALLPARK TinCaps home games can be seen live on Xfinity regional television throughout Northern and Central Indiana and all games can be heard on ESPN Radio 1380AM and 100.9 FM. The games also receive major coverage in the local newspapers and television news. LEVERAGING OUR BRAND TO BENEFIT YOURS The positive impact that the team and Harrison Square have had in downtown Fort Wayne have made the TinCaps one of the strongest and most loved brands in Northeast Indiana. CONNECTING WITH OUR CAPTIVE AUDIENCE TinCaps games offer companies an opportunity to convey their message in a relaxed atmosphere over an extended period of time. REACHING YOUR TARGET AUDIENCE The TinCaps audience represents a unique mix of desirable demographics and Parkview Field events attract families as well as business leaders, young professionals and college students. Photo credits: Jeff Nycz • Judd Helms • Brad Hand • Sarina Arens (260) 482-6400 2 TINCAPS.COM OUR FANS, YOUR CUSTOMERS THE TINCAPS ARE AMONG THE BEST-ATTENDED SPORTS TEAMS 2017 TINCAPS IN THE STATE OF INDIANA - AT ANY LEVEL SEASON ATTENDANCE Indiana Pacers (NBA) Indianapolis Indians (MiLB) 9898%% Indianapolis Colts percentage of Single-A teams (NFL) that the TinCaps outdrew in Notre Dame Football season attendance (NCAA) (58 of 59 other teams) FORT WAYNE TINCAPS (MILB) South Bend Cubs (MiLB) Indiana University Football (NCAA) 9797%% Indiana University percentage of Double-A teams Basketball (NCAA) that the TinCaps outdrew in season attendance Fort Wayne Komets (ECHL) (29 of 30 teams) Purdue University Football (NCAA) Purdue University Basketball (NCAA) Notre Dame Basketball (NCAA) 3737%% Indiana Fever Total TinCaps Attendance (2009-2017) percentage of Triple-A teams (WNBA) 3,656,123 that the TinCaps outdrew in season attendance Fort Wayne Average TinCaps Attendance (2009-2017) Mad Ants (11 of 30 teams) (NBA D-League) 406,236 Information represents 2016-17 season attendance numbers SOCIAL MEDIA PRESENCE 53,683 242,718 - 59,132 UNIQUE VISITORS PAGE VIEWS - 42,777 MONTHLY IN-SEASON MONTHLY IN-SEASON AVERAGE AVERAGE . COM (APRIL-SEPTEMBER) (APRIL-SEPTEMBER) - 13,293 FORT WAYNE TINCAPS 3 PARKVIEW FIELD REGIONAL EXPOSURE The TinCaps followed up a tremendous 2016 at Parkview Field with a record-breaking 2017 season. The TinCaps have sustained an annual attendance average that, nationally, is on par with or above Triple-A franchises in much larger markets such as Oklahoma City, Las Vegas, New Orleans and Omaha. TINCAPS TICKETS HAVE BEEN ZIP CODES ACROSS PURCHASED BY FANS IN 1,219 THE COUNTRY OF THOSE ARE ZIP CODES FROM WITHIN THE PURCHASES 723 TRI-STATE REGION (INDIANA, OHIO, MICHIGAN) (260) 482-6400 4 TINCAPS.COM BUILDING ON SUCCESS With an average of over 500,000 attendees over the past six seasons, Parkview Field has become a vital and vibrant part of the Fort Wayne community and one of the most successful venues in all of Minor League Baseball. 761 739 EVENTS 677 EVENTS EVENTS 627 602 612 EVENTS 548 EVENTS EVENTS 508 EVENTS EVENTS 263 EVENTS * Parkview Field opened April, 2009 600 561,214 567,208 535,389 555,148 552,816 550 506,473 500,426 493,253 500 470,037 148,080 98,429 124,930 144,120 147,513 450 65,619 93,032 149,932 419,128 114,186 410,459 411,028 413,701 400 404,418 407,394 408,044 402,884 350 379,067 300 250 200 SPECIAL EVENTS 150 TINCAPS GAMES 100 50 0 FORT WAYNE TINCAPS 5 PARKVIEW FIELD AWARDS & ACCOLADES Since 2009, both the Fort Wayne TinCaps and Parkview Field have earned numerous local, regional, and national awards and accolades. The TinCaps have achieved success on the field of play as well as in the front office. Parkview Field has been praised as one of the signature ballparks in all of professional baseball. Here are just some of the distinctions that Fort Wayne has earned in the past nine years: JOHN H. JOHNSON PRESIDENT’S AWARD HONORING MILB’S MOST COMPLETE ORGANIZATION #1 OVERALL MINOR LEAGUE BALLPARK EXPERIENCE PARKVIEW FIELD HAS EARNED THAT HONOR SIX TIMES SINCE 2011, INCLUDING LAST SEASON LARRY MCPHAIL AWARD-BEST MARKETING & PROMOTIONS FORT WAYNE HAS EARNED THE MIDWEST LEAGUE AWARD ON THREE OCCASIONS JOHN HENRY MOSS COMMUNITY SERVICE AWARD FOR COMMITMENT TO & SUPPORT OF CHARITABLE SERVICES WITHIN OUR COMMUNITY BOB FREITAS “ORGANIZATION OF THE YEAR” (CLASS-A LEVEL) AN ANNUAL AWARD HONORS THE BEST OPERATORS IN MINOR LEAGUE BASEBALL LARGE BUSINESS OF THE YEAR IN 2009, THE ORGANIZATION RECEIVED LOCAL AND NATIONAL RECOGNITION #1 SINGLE-A BALLPARK & #5 OVERALL MILB BALLPARK PARKVIEW FIELD RANKED AHEAD OF MANY TRIPLE-A STADIUMS IN LARGER CITIES GROUNDS CREW OF THE YEAR PARKVIEW FIELD HAS BEEN RATED THE BEST PLAYING SURFACE IN THE LEAGUE SIX TIMES TOP 25 IN MINOR LEAGUE BASEBALL MERCHANDISE SALES THE TINCAPS LOGO HAS BEEN A BEST SELLER SINCE DEBUTING IN 2009 (260) 482-6400 6 TINCAPS.COM MARKETING ELEMENTS MULTIMEDIA OPPORTUNITIES In 2017, TinCaps.com received 1.6 million page views and over 370,000 unique visitors. The TinCaps also have a strong online and social media following. Showcase your brand via outlets including: • Facebook • Instagram • Twitter • Snapchat • YouTube • Email Newsletter SEATING AREA SPONSORSHIP • Prominent ballpark signage. • Sponsor name on every ticket sold in that area. • Exposure in team advertising materials, announcements, television and radio broadcasts. • VIP usage of the sponsored area. TELEVISION & RADIO Increase your exposure through our television and radio broadcasts. • All 70 TinCaps home games can be seen live on Xfinity. • Every TinCaps game, home and away, broadcast live on ESPN Radio 1380AM and 100.9 FM. • An average of 4,000 fans per game listen on the radio and another 500 fans listen online at TinCaps.com FIREWORKS SPONSORSHIP Cap off your event with a spectacular fireworks show featuring your logo displayed on our 1,400 sq. ft. videoboard. FORT WAYNE TINCAPS 7 PARKVIEW FIELD IN-GAME PROMOTIONS Engage fan interaction and create excitement while conveying your message and building brand recognition. • Promotions are flexible and customizable. • Provide a dominant presence at a particular game or a consistent presence throughout the season. • Work with the TinCaps to create a promotion that will effectively accomplish your objectives. BALLPARK SIGNAGE Ability to create positive associations with our large, loyal and captive audience. • More than 565,000 fans attended TinCaps games and other events at Parkview Field in 2017. • Additional exposure via newspaper, television, and other media coverage. PRINT MEDIA Pocket Schedules • Over 400,000 pocket schedules are distributed over the tri-state area. Gameday Program • Gameday programs are complimentary to fans at every TinCaps home game. Approximately 112,000 programs are distributed during the season. Multiple editions of the program offer the chance to update your message through- out the season. GROUP OUTINGS & HOSPITALITY • Groups (ranging in size from 20 fans to over 3,000) sit together in the same section. • All groups in attendance will be recognized during the game both on the videoboard and via a public address announcement. (260) 482-6400 8 TINCAPS.COM PARTNERSHIP SPOTLIGHT “Being a good neighbor -- that’s what Parkview’s relation- ship with the Fort Wayne TinCaps is all about. As neighbors, our partnership means we work hard together to make this a Mike Packnett better community. In turn, we play hard with our families and President & CEO friends to enjoy the many blessings we’ve received. Parkview Health With record-setting attendance last year, it’s clear that the BALLPARK NAMING RIGHTS Ballpark naming rights TinCaps are meeting a need for affordable, family-friendly en- Restroom sponsorship tertainment for the entire region. This past baseball season, Parkview Field welcomed 419,128 fans to TinCaps’ games and Season-long kiosk every one of them made a positive economic impact on our Outfield billboard community. Group outings & picnics That’s a powerful partnership for healthier communities any Season Luxury Suite way you look at it!” Full-page program ad SEASON-LONG KIOSK “Ivy Tech Community College Northeast has enjoyed working directly with the Fort Wayne TinCaps staff for the College’s community engagement, student activities, and Andrew Welch employee development projects. Ivy Tech’s promotional Director of Marketing and arrangement at Parkview Field provides us with amazing Communications visibility to our target market and the community at-large, LAWN SEATS NAMING RIGHTS Ivy Tech Community College not only during baseball season but 365 days a year. Our ticket package allows us to provide student and employee Lawn Seat naming rights incentives throughout the season, as well as opportunities Two Luxury Suite nights to invite friends of the College to the heart of downtown Four group outings Fort Wayne for an evening of fun, food, and fellowship.
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