...With 4/5 ALUMINIUM – ITS HISTORY HAS SHAPED OURS

luminium. This valuable mate- the electrolysis process which is used has good thermal conductivity, is rial lay undiscovered for thou- to produce the metal aluminium from intrinsically valuable as a metal and is A sands of years, in rock, in our . Both processes are completely recyclable. planet’s crust, as a compound. It took the still the only ones used on an industrial industrialisation of the 19th century to scale today. Thanks to the develop- Producers, traders and consumers have make the metal accessible to everyone. ment of ever-more efficient methods benefited for decades from a continu- The discovery of aluminium’s existence of production, the metal became more ous series of technical innovations that is attributed to Sir Humphry Davy, one and more affordable. It soon began have succeeded in combining excellent of the pioneers of modern electrochem- to establish itself in practically every material properties with optimal pro- istry. The relatively late discovery of technical field and every corner of our cessing to produce modern high-perfor- aluminium – in 1807 – is all the more everyday life. mance packaging. The development of amazing given that it is the most abun- new alloys to save material, newer and dant metal in the Earth’s crust. Today, it is impossible to imagine life ever-more practical systems for without aluminium. We come into con- greater user-friendliness, and advanced In the course of the 19th century, tact with it constantly in a wide vari- processing technologies, such as print- scientists searched for a way to actually ety of ways. Whether in the transport ing, shaping and embossing processes extract the metal from its ore, from sector, building and construction, or in to produce attractive brand experiences, which occurs abundantly electrical engineering, aluminium satis- have helped ensure that aluminium worldwide. The Danish physicist and fies the most diverse demands regard- packaging remains as up-to-date today chemist Hans Christian Ørsted was the less of whether lightness, durability or as it has ever been. first to succeed, in 1825. However, the electrical conductivity is required. manufacturing costs were so immense Despite its ‘youth’, aluminium has that the price of aluminium soon At the beginning of the 20th century, already written history as a packaging exceeded that of gold. The high-priced aluminium’s wide range of beneficial material. This brochure tells some of metal was mainly used to make pieces properties also made the metal attrac- the stories behind this rapid success of jewellery. tive for the packaging sector. It is now story. After all, ultimately it is not the indispensable there as well. Much is great sensations that are important After further progress in the production expected of modern packaging: protect- to us but more the small, everyday process, in 1887 the Austrian chemist ing the product and making sure it does encounters with the all-round talent Carl Josef Bayer developed the tech- not deteriorate, consumer convenience, called aluminium. Come with us to the nology named after him to produce fabricability, marketability, avoidance scenes of our aluminium stories and aluminium oxide, the starting material of damage along the distribution chain, experience their variety. Meet inspired for aluminium production. Almost at consumer safety and environmental people and let them inspire you to write the same time the American Charles compatibility. Aluminium is an amaz- your own individual aluminium story. Martin Hall and the Frenchman Paul ing material and meets these demands Héroult independently and almost completely. It is hygienic, light, flexible, On this note, we wish you pleasant simultaneously took out a patent for readily shapable, stable, unbreakable, reading. 6/7

HOW YOU PRESERVE GOOD TASTE

...is disclosed by textile designer Katharina Wohlgemuth. The aluminium safeguards the flavour and character of the contents.

8/9

“I particularly love the full-bodied flavour of coffee from capsules. The impermeable aluminium completely preserve the unique nuances of the individual coffee types. The small ‘aroma safe’ stays hermetically sealed until I make a cup of coffee. And then I’m greeted by a complete treasure trove of delights and memories with every sip.“

hacienda on the slopes of the “This is my creative home,” she says, ALUMINIUM FACTS cordillera in the Coffee Trian- her voice exuding passion. “I’ve been A more sustainable A gle. Columbia. A tropical day practically everywhere in the world. lifestyle with aluminium is dawning. The cultivated red-haired As a designer I’m always looking for lady is sitting casually elegant on a something new. For strong ideas. But ______rattan sofa. From her pastel-yellow I always come back here. The colours ______The outstanding barrier protection of wooden veranda she is looking down and the fragrances are enough to make ______aluminium results in a whole host of on the coffee plantation, which is just me completely dizzy,” she explains on ______knock-on benefits. The longer shelf emerging lush green from beneath the trip back. And sure enough, Mother ______life at room temperature of foodstuffs the wispy shroud of the early morning Nature ignites a firework display for ______packaged in aluminium reduces mist. In the midst of lush surroundings, the senses in this corner of the Earth. deterioration or wastage. There is then with the aroma of the steaming coffee Orchids glow in an impressive diversity ______no risk of losing the resources used to in her nostrils, Katharina Wohlgemuth, of colours and shapes. Songbirds with ______a textile designer from Hamburg, is colourful feathers chirp in competition. ______produce the foodstuffs, which are often languidly welcoming in the new day. All around there are infinite variations ______several times greater than the resources There is a decorative aluminium of green, captured in strangely shaped ______needed to produce the packaging. on the side table. Something special leaves. Then there is the morning sky. ______Energy savings during transport and inside is staying dry and enjoying the The colour gradation from shades of ______storage conserve additional resources. protection of the metal shell. A cigar. blue and rose pink through to deep Well-packaged foodstuffs are not The gives the game away. It is not orange is picturesque and seems to ______only protected against deterioration: a well-known brand but a coveted rarity smoulder on the fringe of the hill’s lush ______from a neighbouring area. The connois- vegetation. ______valuable nutrients are preserved for seur takes the hand-rolled speciality ______longer, too. In many cases, aluminium’s out of the aluminium tube and breathes “I try to channel the essence of this ______barrier properties are an alternative to in the spicy aroma. The tube has done a exotic world into my work,” she says. ______artificial preservatives. Aluminium pack- good job. She relishes the smell of earth, “While I’m here, I soak up all the sen- aging thus ensures that foodstuffs are leather and wood that recounts tales of sations inside me like a sponge. Then ______healthier and that they are safe to eat. Columbia. She takes a sip of the mildly when I’m back home in my studio I ______nutty tasting highland coffee and then have to reawaken my memories. For Aluminium’s______high thermal conductivity the tales become animated. example by enjoying a fresh cup of cof- also______means less energy is required in fee. Then I feel as if I have been trans- the______processing and preparation of food. It is still early as she embarks on a ported straight back here again.” She trip around the area in a willy, as the laughs. “I particularly love the full-bod- overland jeeps are called here. There is ied flavour of coffee from capsules. a hearty welcome for the visitor in the The impermeable aluminium contain- small village shop in the middle of the ers completely preserve the unique plantation. The people know each other. nuances of the individual coffee types. The gourmet wants to cook for friends The small ‘aroma safe’ stays hermeti- in the evening. She’s happy when she cally sealed until I make a cup of coffee. discovers a selection of dried herbs And then I’m greeted by a complete packed in aluminium containers on treasure trove of delights and memories the shelf. “My experience with buying with every portion.” food in tropical countries has taught “I always take a few herbs back home me a lesson: only aluminium packaging Back at the hacienda, her gaze rests with me. In an aluminium capsule as can guarantee that the contents are on the side of the path. “Cilantro,” she protected against the environment on a reminder. This ensures that at home beams. “I’m going to use this herb fresh the outside. So I always turn to alumin- in my sauce today. But I always take they’ll smell like this glorious day in ium.” The shop owner draws the lady’s a few herbs back home with me. In an Columbia.“ attention to a new delivery of tradi- aluminium capsule as a reminder,” she tional indigenous materials. Expres- winks and holds the small aluminium sively, the colours light up the abstract spice container aloft. “This ensures that embroidered patterns on the artfully at home they’ll smell like this glorious crafted woven fabrics. The designer is day in Columbia!” enraptured. An aluminium ‚aroma safe’ protects foodstuffs and tobacco products against taste-killers such as extraneous aromas, humidity and light. 10/11

HOW YOU COPE WITH THE HEAT AND THE DUST

...is made clear by rally driver Fernando Gonzales. 12/13

“Everything needs to be incredibly unbreakable in a racing car. And what is more rugged than a metal beverage can?“ ALUMINIUM FACTS Raise your can – to a familiar all-rounder! ______Since it was first introduced at the ______Krueger Brewery in Richmond, Virginia ______in 1935, the can has been regarded ______as the perfect protective packaging ______for every type of drink. And it no ______longer comes in the shape of a small ______chunky suit of armour: it is now a chic ______hi-tech designer’s item, whether it be a ______standard, slim or mini can. Numerous ______developments have continually made ______the beverage can more attractive ______and – thanks ______to innovative aluminium ______alloys – ever lighter. It can be shaped, ______printed or embossed in a multitude ______of different ways, with or without ______interactive QR codes. There are even ______beverage cans that can be resealed. ______Retailers and logistics ______companies ______could write volumes about “stacking It doesn’t matter when or where you get thirsty. There will be freshness waiting for you in an aluminium can. Always and everywhere. Be it at home or on the road, hot or cold: aluminium menu trays can satisfy every desire. Easily and conveniently. ______high with wonderful ease” – that is if ______they work with beverage cans. Because ______the extremely lightweight cylindrical can is made for easy stacking. It ______utilises transport and storage space allying is pure passion. Go- occur at any time and anywhere along it. That’s why we use aluminium stand- Some twelve hours later the sun again ______highly efficiently. The ratio of product ing right to the limit and a bit this apparently endless route. So the up pouches.” Now he checks the cool- blazes down from a cloudless desert sky. ______to packaging is exemplary. If one loads further in every race. And the crew work meticulously on everything inside the vehicle. The employee The extreme athletes have already been R ______a truck with beverage cans, one can absolute classic rally: the ‘Dakar’ with they can plan for in advance. With piles a couple of glittering coloured navigating through the sandy nowhere transport twice the amount of liquid as its cult status. Where’s the thrill? Excit- reliable technology and crash-proof metal containers into the box. They fit land for a good many hours. Far from ______a truck laden with . This saves ing contrasts and merciless challenges. materials. perfectly. their destination. Thirst and exhaustion ______Raw wilderness meets rational hi-tech. are creeping slowly but surely into their ______lots of fuel and energy. Archaic and futuristic at the same time. In the camp in the evening, vehicle and The sun-tanned pilot takes two bev- heat-affected bodies. Time to grab a bev- And a human being right in the middle driver are got ready for the next day. erage cans from the team assistant’s erage can. A good thing that they can “When it gets very hot, it’s of it all. Daring. A modern-day nomad The heat of the day has given way to stocks and weighs them in his hand. replenish lost energy so conveniently hurtling powerfully forward – always in severe cold. After all the exertions of “Everything needs to be incredibly un- without having to make a refuelling a truly luxurious moment to the direction of the finish. the day, the body craves for a hot meal. breakable in the car. And what is more stop. The pilot rolls the smooth, cool hear that hiss of a cool drink Hungry, the team queues for food. A rugged than this here?” Without waiting metal over his temples that are throb- being opened.“ “When we’re on the road, we run on delicious smell drifts upwards from the for an answer, he continues: “And a can bing from the heat, while the thermo- water and energy drinks,” explains appetisingly filled aluminium trays and like this sits perfectly in your hand.” To chromic ink on the can indicates that Fernando Gonzales, the pilot of the the hot vapours disappear into the dark, demonstrate his point, he deftly spins the temperature is ideal for drinking. winning team. “When we’re driving starlit sky. one of the slim aluminium cylinders Tingling with excitement, he effortlessly off-road it is important to have reliable around its axis with his fingers. “Its like opens the can with his left hand, while packaging for the precious contents. “After you have checked the chassis, holding a gear stick,” nods the racing his right hand keeps the vehicle safely Our experienced crew relies on the engine and tyres, you have to take care driver. With practiced skill he casually on course. Cold as ice, the liquid washes classical indestructible form of pack- of the details,” is how the team captain opens both metal containers at the the dust from his burning throat and aging: the beverage can.” explains the maintenance work on the same time with the sinewy index fin- leaves it as fresh as the morning dew. vehicle. Just then, a young assistant gers of his strong hands. He hands one It’s that truly luxurious moment! Here Swirling desert dust. Jagged-edged with a stubbly beard wearing a team can to his team colleague. “After we’ve in this gigantic sea of dunes there is scree. Thunderous impacts as the heavy overall lifts a box into the off-road crossed the finishing line, we love to a feeling of eternity even when one is vehicle bounces over the rough terrain. vehicle. “That’s our emergency drinks celebrate a successful race with a good ploughing through in a restless state Pilot and co-pilot battle doggedly with ration. We don’t really want to trans- can of beer or bubbly. But first of all, of agitated melancholia. But for a short the unknown trail. The unexpected can port the packaging, only what’s inside here’s to the adventure!” while, this feeling takes a back seat. Big content with little packaging. 14/15

HOW YOU KEEP A COOL HEAD WHEN THINGS HEAT UP

...is divulged by DJ and party organiser Marko Heimerzheim. A stylish outfit for any drink: the aluminium . Multifariously printable and as colourful as life itself.

16/17

“The unusual bottles are already popular collector items. Kids associate them with special memories. There are now even fans asking for autographs on their bottles.”

driving beat. Powerful basses man. “The drink attracts attention on pulsating rhythmically trans- the shelf straight away thanks to its A port the rich sound. It flows modern minimalist and cool outfit.” into the ears of the guests and from There is only a simple new-age hiero- there deep into the centre of their hot glyph – a QR code – emblazoned on ALUMINIUM FACTS bodies. Only a cold bring the the silver body of the bottle. The brand Trendsetting aluminium: temperature back to normal levels. The label. Deep embossed in a luminous stylish eye-catcher with refreshment out of the stylish alumin- metallic colour. If one scans the code ium bottle is definitely cool. The new in- with a mobile phone, one lands directly ‘must-have’ effect drink is on everyone‘s lips. No wonder: on the website for the popular series ______the unusual bottle design has a magical of events. There is background infor- ______First impressions count. This is attraction. Everywhere the neon-col- mation on all the dates, artists, music ______particularly true at the point of sale. oured characters on the elegant matt- styles, etc. There is also a prize compe- ______That’s where a customer gladly grabs silver aluminium bottle are glistening tition. The winners receive non-cash a product whose packaging conveys in the black light. The club is throbbing. prizes and free tickets. The aluminium ______premium quality and aesthetics. As a bottle acts as the lottery ticket. There is ______Until very recently, Marko Heimerz- a small, unforgeable number embossed ______packaging material, aluminium ensures heim, the man operating the turntables, in the metal base of the bottle. Purchas- ______optimal product protection and is an was an absolute insider’s tip amongst ers can log into the party website and ______outstanding eye-catcher. The light metal partygoers. Now he is filling the hippest check whether the number on their ______offers a huge range of design oppor- clubs with his completely unique style. bottle is a winner. As an additional tunities. Bottles, aerosol and beverage Tonight he has even got his own artists’ feature, purchasers can find voucher ______cans with distinctive silhouettes and dressing room. Unthinkable just a codes on the bottles for downloading ______short while ago. “It’s unbelievable how music of the artists performing. Not ______appearances ______turn the contents into highly visible and much-liked branded “I knew that the concept wouldn’t work without an outstanding packaging design. everything has developed so fantastic- straight away though. There is a special ______ally,” says the charismatic shooting star gimmick here: the code can only be ______products. Slim-waisted variations of the The drink attracts attention on the shelf straight away thanks to its modern of the clubbing scene in amazement read in black light. ______basic cylindrical shape add an attractive minimalist and cool outfit.” during a short refreshment break. He ______sporting look to the easy-to-hold alu- takes an unusually shaped aluminium “The unusual bottles are already minium can. Customers are impressed can with photo from his . popular collector items,” reports the ______by the elegance of a well-pronounced Hair spray? No, the eye catcher turns creative mind behind the idea. “Kids ______out to be a deodorant which quickly associate them with happy memories. ______rounded shoulder or a slim bottle neck. disappears under the DJ’s shirt where There are often fans who even ask us ______Modern printing techniques leave – well dosed and hygienic – it provides to autograph their bottles. And despite ______nothing to be desired when it comes that refreshing feeling with a distinc- the cost of the high-grade packaging Trendy or classic: aluminium aerosol cans ______to creating unique designs. Whether always cut a fine figure. tive hissing sound. “I love that sound,” and the parties, the company is thrilled ______shiny, matt or semi-matt, embossed he says. The sound artist obviously has with the excellent sales figures.” print or printed photos, with or without a fondness for particularly conspicuous ______packaging containers made of alumin- The DJ is once again in his element. ______special effects, ______or in splendid colour, the ium, all the more if they make interest- The raving crowd is celebrating like ______designs have a magical attraction. ing sounds: Perfect. there is no tomorrow. The fun factor can’t be topped. “The width of three His rapid rise into the elite group of fingers above your belly button is where professional DJs is no coincidence. The the vibes are strongest,” claims the DJ. 27-year-old studied marketing. For his “Here in the solar plexus, the mixture of final thesis he developed an innovative music and cool drinks is transformed marketing concept for a drinks com- into a pure urge to dance.” He takes a sip pany. It covered the market launch of of his drink. The body of the bottle re- a trend drink using a series of parties flects the coloured spotlight. The crowd with live acts. Today’s event is one such succumbs entirely to the flow of the party. “I knew that the concept wouldn’t moment. It is oblivious to what is going work without an outstanding packaging on around it. But one thing is for sure: design,” says the multi-talented young this DJ really can perform magic. 18/19

HOW YOU ENJOY CHRISTMAS AND EASTER ON THE SAME DAY

...is something that Phillipp König and his best friend Lea Pfeiler have discovered. 20/21

three times before they return to their “Sometimes my girl friend’s like an towels and flop down hungry and : there’s no getting exhausted. They take out their packed lunches. They pool what they have and through to her.” share everything. Sandwiches wrapped in aluminium foil, biscuits, fruit. They always do that. “Come on, let’s play a game,” says the boy. Quick as a flash he grabs something and wraps it in alu- minium foil. “What is it?” The girl rotates the silver ball in her hand, guesses its weight and holds it up to the sun. “You can’t see inside. The foil blocks out the light.” “You don’t say,” she comments, trying to provoke him, adding “I think it’s a cherry.” “That’s right,” says the boy happily. “You can keep it. And now it’s ALUMINIUM FACTS your turn.” Light protection for sensitive items Seeing the empty aluminium foil the girl suddenly has an idea. For some ______time there has been something else ______Milk and dairy products are some of wrapped in aluminium foil at home ______the most valuable foodstuffs as well as that she has been keeping for a special ______some of the most sensitive. Not only day. Why shouldn’t today be that day? ______do they require protection against heat, Suddenly, the children are in a great dust and extraneous odours: protecting hurry to leave. They quickly rush back ______them against light is also a top priority. home and go to Lea’s bedroom. There ______is a long-cherished collection of items ______Sunlight as well as diffuse day or arti- on a shelf. Without further ado they are ______ficial light can cause oxidation within a packed into the rucksack and then off ______very short time and turn dairy products they go to the old beech tree. Up the ______like quark, yoghurt and milk sour. Imper- rope ladder and into the tree house. On ______vious and neutral-tasting aluminium pot the floor there are a couple of beech- protect products like these against nuts that a squirrel forgot last winter. ______the ingress of rays of light even in a They sweep them away and then they ______are ready. “Let’s lay them out,” says the ______brightly lit refrigerated display in girl. Soon they have a cheerful parade ______the supermarket. As with all other forms of colourfully clad figures and objects. Chocolate simply adores flexible, tailored, aluminium foil outfits. The foil is always as thin as possible but as thick as necessary. ______of aluminium packaging, attention is Shiny aluminium costumes cling ______also given here to using material as closely to the chocolate bodies. Christ- sparingly as possible. Aluminium foil mas and Easter coming together on the ______offers complete protection despite its same day! In the middle of summer. A ______Santa is smiling at an Easter bunny. ______thinness. The boy has a worried expression on his face. “Do you really think we can eat ummer holidays. Tufts of white Pfeiler, his best friend from next door. them?” The girl beams. “Of course! Why cloud in the sky. It’s just after They are taking their secret route. The ever not? They’re wrapped in alumin- S nine and the thermometer is dusty field track, along the edge of the ium. I’m sure we could even eat them already touching an impressive 25 de- wood. Insects are buzzing. There is the this time next year. I’ll show you.” She grees in the shade. The tanned 11-year- fragrance of flowers and grass in the air. unwraps the foil from an egg and the “A chocolate Santa in an old Phillipp König races past his mother Soon they make their usual stop at the egg disappears into her mouth. Now into the garden. “Wait,” she yells. “I’ve moss-covered tree trunk where it is so she has a serious look on her face. The aluminium cloak still tastes packed something for you here.” The boy good to have a picnic. The boy takes out boy is aghast. “Is it OK,” he asks wor- great in the summer!” comes back and quickly rams a package both yoghurts. They have been shaken riedly. She eats the egg with a solemn wrapped in aluminium foil into his up a bit on the bike but the lips of the look on her face. Then she bursts out orange swimming bag. He swiftly grabs aluminium foil lid are tightly sealed. Just laughing. “Yes, it tastes great! Come on, two pots of his favourite cherry yoghurt like their lips are when they do some- have one,” she cries. Her friend doesn’t from the fridge and sticks them in the thing that no one should know about. wait to be asked twice. A ladybird here, side pocket. “See you,” he cries and in a Santa there. They are all devoured and a flash he has disappeared behind the Arriving at the pool, the towels are the shiny aluminium foil is carefully hedge. quickly spread out and then it’s off into smoothed out flat, until there are no Aluminium foil fulfils the high expectations placed on dairy the water. A signal sounds. The waves more creases to be seen. “Oh, I’m already products. It seals tightly and keeps out the light. A short time later he is cycling to the are coming. The two friends dive and looking forward to Christmas,” sighs the open-air swimming pool alongside Lea splash about. The waves come another ten-year-old longingly. 22/23

HOW YOU CAN TOP SUCH A GREAT MOVE

...is explained by football fan Heinz Stachowiak. Heat-conductive aluminium menu trays easily add even more fun and enjoyment to barbecuing. “The aluminium packaging which is unusual for my product gains me new customers every day. And they are all delighted with the practical handling and 24/25 the fantastic way in which the aluminium keeps the contents fresh.”

terrific start! Our midfield takes The man is a beekeeper. And for some control right away. It puts in a time his honey has been selling like A great tackle and wins the ball. hot cakes – or perhaps the sliced bread Our forward line takes over. A quick on which it tastes so delicious. The one-two, our No. 9 weaves through the resourceful apiarist loves to quote his opposing defence and fires in a great grandson: “Look granddad, the bees ALUMINIUM FACTS shot in the top left-hand corner. It has are wearing our team’s shirt!” That was Aluminium: the practical, ‘goal’ written all over it. But their keeper what started the ball rolling a few years all-round accompaniment. A leaps like a cat – and manages to tip the ago, or, to be more precise, gave him the must, not only for mustard. ball over the bar with his outstretched idea of putting his honey in tubes. The finger tips. That was close. “Oohs” and out-of-the-ordinary idea of the football- ______“aahs” ring around the sold-out stadium. mad beekeeper: he has the honey he ______There is nothing better than a practical, collects filled into aluminium tubes. ______very easy way to package and dispense Heinz Stachowiak, the older man stand- The really smart bit: the bee’s yellow ______consumer products. Aluminium foil and ing behind the charcoal grill shouts and black striped pattern matches the ______tubes offer a high degree of comfort. encouragement to his team. “Great! colours of “his” team. The local product Innovative solutions are continually Keep going!” No sooner has he placed was snapped up just like that, especially ______the sausages in the hot aluminium BBQ by his team’s fans. His customers love ______being developed for use at home or on tray than they begin to sizzle and give to squeeze the natural sweetener out of ______the go. Ready meals can simply be left off that wonderful smell. The ever- the bee-coloured aluminium tube. ______in the tray when heating them up in the popular foil-wrapped jacket potatoes ______microwave. Many forms of packaging, are cooking nicely in the embers. “Use “The aluminium packaging which is ______like stand-up pouches, are resealable. aluminium and every barbecue’s like unusual for my product gains me new Complex closure systems that need playing in front of a home crowd,” says customers every day. And they are all ______special tools to open them are a thing the man to his 11-year-old grandson delighted with the practical handling ______who is helping him. and the fantastic way in which the alu- ______of the past: in a trice one can open minium keeps the contents fresh.” ______a notched or pre-perforated pouch, Through the open window of the gazebo, ______remove the lid from a yoghurt pot or a the two football fans have a clear view His latest cleverly worked move: a ______can of vegetables or even unscrew the of the match on the TV in the spacious mixture of mustard and honey based on ______closure on a bottle. Aluminium tubes garden house. That’s where the rest of an old family recipe. “We’re great fans are also available with different screw the football-mad members of the family of fine sauces, pastes and creams in ______and their friends and neighbours are lightweight, handy and non-breakable ______or snap closures. It is a pleasure to use eagerly awaiting a win for their favourite containers,” says the wife of the resource- ______an aluminium tube to dispense contents team. ful honey producer with a laugh. ______simply, precisely and economically. And ______there are added benefits: the material On the pitch, there is yet another great The referee blows his whistle. “Give it Simply squeeze the tube and enjoy: aluminium tubes are practical ______does not spring back so neither air nor through ball, the cross lands inch per- what you’ve got lads,” says the man in for dispensing pasty products. contents are drawn back into the tube. fect in the opposing penalty area and his mid-sixties as the second half gets ______Thus, an aluminium tube can be emp- the 11-year-old yells “goal!” And they all under way. “Attack. Put them under ______cheer loudly. The first goal in the eighth pressure.” He also applies pressure and tied______completely without difficulty. minute! They want more. squeezes an even stripe of mustard from the aluminium tube onto the The initial tension eases. The home freshly barbecued sausage on his plate. fans now want some food to steady The manager has obviously said the their nerves. Home-made goodies same thing to the team in the dressing protected by a layer of aluminium-foil room at half-time. Because it doesn’t are waiting to be eaten. Old and young take long for a highly motivated home “We’re great fans of fine sauces, pastes descend on the tasty simple fare with team to take the lead again, and add “Use aluminium and every and creams in lightweight, handy and a hearty appetite. more wonderful goals towards the end. barbecue’s like playing in

non-breakable containers!” front of a home crowd!” Fortified in this way, the ardent fans It’s 4:1 at the final whistle. The fans are manage to swallow the sudden equal- ecstatic. There is an outburst of frenzied iser just before half-time with an air of joy! What a terrific match! The 11-year- self-confidence. They analyse the first old doesn’t know what he enjoyed most: half. The host hands over the BBQ tongs the great win or the vanilla ice-cream to his son and joins in the debate. topped with granddad’s honey from a tube. What makes this fan unique? Pre-prepared food stays fresh in aluminium foil so wastage in the home can be avoided. 26/27

HOW YOU CAN KEEP GOING WITHOUT GOING OFF

...is told by childminder Sigrid Hülskamp. 28/29

“Yes, we make use of everything here,” “Aluminium is also strong in a composite – just she laughs heartily. “Even our cat knows like we are as a group!” that.”

Although she is in the thick of things, the pensioner exudes an unflappable calmness. Laughter lines dance around her wide-awake eyes. She formed this multi-generation household with a small number of like-minded people Rigid aluminium tubes protect moist contents from many years ago. Now there are over 40 drying out. of them living here in informal sym- biosis. Families with children, young ALUMINIUM FACTS adults who are training or studying and Team player aluminium foil: pensioners occupy the 18 units in the the guarantor for a stable restored factory building. The energetic woman needed a great deal of staying partnership power for this project. Where does she ______get her staying power? She drinks some ______Aluminium is a popular constituent milk. “One can keep going for longer ______of composite packaging thanks to its when one is doing something one en- ______excellent barrier properties. A wafer-thin joys,” she says confidently. Now she’s got layer of aluminium foil in combination a white moustache on her top lip, which ______delights the children. “Gran, you’ve been ______with other packaging materials forms drinking out of my beaker,” complains ______an effective alliance to provide product little Marie. ”Perhaps I have but there isn’t ______protection and preserve taste and a name on it, is there?” asks the retired ______aroma. Scientific investigations have teacher. She takes the top off the rigid ______shown that a 6-micron (six thousandths aluminium tube of a marker. She neatly of a millimetre) layer of aluminium foil marks the pink beaker. Aluminium’s ______provides a reliable barrier against light, barrier properties have again provided ______optimal protection and prevented the ______humidity and ______oxygen. It allows drinks marker from drying out. Although it has ______to be stored for several months without not been used for quite some time the ______refrigeration. In a process initially devel- ink is still as moist as on the first day. oped for use with UHT milk, foodstuffs Aluminium is the perfect partner for other packaging materials. It provides composite packaging with an impenetrable barrier that also successfully keeps oxygen away from the contents. ______

______can be sterilised directly inside the The little ‘milkman’ drops the empty composite packaging by heating them laminated into a yellow bin. ______“The children know how to sort the rub- ______up in a . The are bish,” explains the pensioner. “We found ______unbreakable, light, stackable, space-sav- “It’s impressive how long risk activity fills the house. house,” she explains. “We complement out together that food cartons contain ______ing and efficient when it comes to vol- everything can be stored in The sun shines amiably through each other; each of us helps the others. valuable materials. One of the children ______ume utilisation – attractive properties the windows, which are painted Not only does this reduce the daily grind wanted to throw a carton into the aluminium. Foodstuffs can B ______for a form of packaging whose use is in a potpourri of colours. A young man enormously: it is also enriching. It is bin. So we cut it open and not restricted to the milk-processing be kept in aluminium even wearing trainers is bringing in a box pure quality of life.” discovered the secret of what keeps the ______industry. Other foodstuffs, like fruit and without any additional containing cartons of food. “Young man, contents fresh for so long: a thin layer of ______vegetables, desserts, soups and ready preservatives.” you don’t have to carry them all at once,” A small girl with blond curls is portion- aluminium. Since then, we have known ______says childminder Sigrid Hülskamp, a ing out the dessert. It’s easy. The apple why the packaging remains so airtight ______meals or even pet food, have also long wiry old lady with a silver-grey page- purée flows out of the food carton and and fresh and how to dispose of it.” ______since been packaged in aluminium-lam- boy cut, sounding a note of caution in a into the dessert dishes almost by itself. ______inated . Manufacturers, well-meaning manner. “I know, but the Then she eagerly tears open the carton “It’s impressive how long everything ______the trade and customers appreciate don’t weigh anything,” he replies completely so that she can spoon out can be stored in aluminium. With the excellent properties of composite casually. A friendly grin on his pierced the rest and in doing so discovers the aluminium packaging, one can con- ______packaging, which is characterised by GDA is a member of the „Save Food“ initiative. lips. Full of verve, he starts to stack the shiny silvery protective aluminium fidently forego the use of additional ______assortment of different cartons on the layer. At the table, a little boy with a preservatives. That’s something that ______an extremely favourable product to pantry shelves. They are filled with food cute-looking gap between his front doesn’t only please us human beings.” ______packaging ratio. and drink and thanks to aluminium they teeth is pouring juice and milk from She takes a flat aluminium tray with cat will stay fresh. It is the student’s turn child-friendly drink cartons into colour- food out of a cupboard. Barely has she to do the shopping for the multi-gen- ful plastic beakers. A red tabby tomcat is removed the foil lid from the tray than Easy stacking: Thanks to aluminium packaging, storage and stock-keeping become child’s play. eration household today. It means that purring at his feet. Then it happens. The the perky tomcat sets about devouring he won’t have to worry about doing the boy stumbles. Milk runs all over the table his juicy treat. The bipeds are now also cooking later. Someone else will cook for and drips onto the floor. The adopted sitting up to the table in front of their “The secret of staying fresh: him as well. The pensioner hands the grandma is completely unruffled and plates. The carefree meal begins with 22-year-old the last of the cartons. “We wipes the tabletop clean, while the cat a cheery nursery rhyme. The small red the thin aluminium layer.” like to make light work of things in this licks up its fresh treat from the floor. tiger meows contentedly. 30/31

HOW YOU MAINTAIN HIGH STANDARDS OF HYGIENE

...is detailed by Nurse Melanie Schubrink. 32/33

“For me, being able to press the tablets straight from the pack into a tablet dispenser is clean and easy.“

he small girl lying on the matt- “In the interests of hygiene we avoid blue therapy table is giggling touching the medication with our Tagain. She has just been crying. hands wherever possible,” the nurse ex- ALUMINIUM FACTS Melanie Schubrink, the friendly nurse, plains. ”Sometimes this seems incon- was able to gently comfort the four- venient. We’re grateful here for clever Original and counterfeit: with year-old and is now distracting her with inventions,” she says and with a wink aluminium you don’t gamble finger games. The toddler has scalded hands her colleague a from with risk her leg. Now she is receiving expert the medicine cupboard on the wall. treatment in the hospital out-patient de- “Simply press the tablets straight from ______partment. The young woman in the blue the pack into a tablet dispenser. That’s ______Having confidence in the reliability of uniform is pressing the rest of the white clean and easy,” laughs the dynamic ______a pharmaceutical product is certainly ointment out of the rolled-up alumin- 26-year-old, and as she does her auburn ______as important as having confidence in ium tube onto the affected area of skin. ponytail bobs up and down. ______the doctor who prescribed it. Does the Precisely. Now she is opening a flat pack really contain what it says it does? aluminium pouch using the tear notch. Over coffee she talks about her idea. ______The dressing slides straight out of the How she was soundly shot down by ______Medication counterfeiting is a growing silvery pack onto the wound. Free from the management of the clinic at first. ______problem. A counterfeit pharma product germs. “You’re brave,” she says praising How she found unexpected allies who ______might contain no active ingredients, or the blonde girl with the glitzy hair slide. prepared a cost-benefit analysis for her. ______insufficient or excessive amounts of Red-cheeked, she tells of her exciting ______them, or even completely different ones In the staff lounge, the dedicated nurse, presentation which finally persuaded to the original preparation. This explains who is currently implementing an the management that her plan was ______why packs of medication also have to innovative project in the large hospital, viable. ______explains how important it is to rigor- ______offer reliable protection against counter- ously observe each and every hygiene What was it that bothered this dedi- ______feiting. Aluminium packaging offers the measure. “Hands are breeding grounds cated young woman? “We nursing staff ______ideal solution. And modern technology for germs and hospital germs are very spend hours every day preparing medi- ______supplies the special effects. Some of the aggressive,” she explains. “The high- cation. I asked myself if there wasn’t a ______aluminium foil on blister packs already est possible degree of cleanliness is less time-consuming and more reliable carries elaborate security features like unbelievably important for the health way of doing it. And it really is possible. ______those used on banknotes. A technology of our patients. The intelligent use of With a software-controlled automated ______The purity of aluminium foil contributes to health and hygiene. extremely hygienic materials like alu- blister dispenser. This invention is fan- ______that is regarded as being particularly in- minium is a great help.” tastic,” she says excitedly. “The doctor ______vulnerable has recently been introduced: enters the prescribed medication in the ______the manufacturer’s brand identity is “The manufacturer sterilises burn computer. The data are transmitted to “The highest possible degree of cleanliness is unbelievably important for the health ______embossed as a micro-holograph directly ointment, for example, by heating the the automated blister dispenser. The in the aluminium foil. It is impossible of our patients. The intelligent use of extremely hygienic materials is a great help. tube several times, she says. She goes medication for each patient is then ______to rub it off. This means that one can When packed in aluminium, pharmaceutical products are guaranteed to stay as on to explain that aluminium’s excel- packaged centrally. The whole medi- ______clean and effective as the day they were filled.” lent barrier function means there are no cation-supply process is efficient and ______say with certainty whether a pack is undesirable external influences and it economic,” she says, explaining the ______an original. And with aluminium tubes, prevents important constituents of the project. “This reduces the amount of ______an intact push-through membrane is formulation from escaping. Pharmaceu- work in the ward tremendously. The ______evidence that a product cannot have The climate outside has no effect on the tical products are guaranteed to stay as whole process is extremely hygienic. ______been tampered with. sensitive active ingredients of the contents clean and effective as the day they were It avoids errors. It couldn’t be any more inside an aluminium container. filled. “It’s also great that nothing gets convenient.” sucked back into the tube after squeez- ing it,” she enthuses confidently. “This What does she regard as being the “It’s good when clever prevents any undesirable ingression of greatest added benefit of her idea? oxygen or micro-organisms.” “That’s obvious,” she says. “More time inventions complement one for the patients!” She stands up and another and lead to ingenious On the table, her colleague is preparing takes a pack of chewing gum out of her inventions. And the things medication. With a concentrated look shoulder bag. Blister-packed. Laughing that are ingenious are those on her face, she picks up the tiny tablets impishly she points the pack towards that really help us human one by one with tweezers from a small me and presses a piece of chewing gum rigid aluminium tube. Then she lets through the foil into her hand. “Did you beings.” them fall into the compartments of a hear that?” she asks. “I love that sound. I tablet dispenser. Tablet for tablet. call it cracking the packing.”

34/35

HOW YOU DISCOVER WHAT REINCARNATION MEANS

...is revealed by yoga master Reza Singh. 36/37

“With aluminium it is more a case of the material being used than consumed. This is evident from the fact that some 75 per cent of the aluminium produced in the last hundred years is still in use today.” ALUMINIUM FACTS Aluminium is a valuable material resource ______Aluminium completely retains its ______abundance of attractive properties ______even after it has been used in a prod- ______uct. The energy used to produce the ______aluminium remains stored in alumin- ______ium packaging, which is why packaging ______can be described as an energy bank. ______With suitable processing, the metal can ______be recycled time and again without any ______loss in quality whatsoever. Because ______the metal retains its high intrinsic ______value, at the ______end of the utilisation ______phase it is also worthwhile economi- ______cally to collect, process and melt the ______aluminium before using it as feedstock ______for a new life cycle. Aluminium accrues ______as a secondary raw material during its ______processing or at ______the end of its product ______life, and there is a high worldwide At the end of a product’s life cycle, the aluminium is returned to the material loop where it is again processed into new high-value products; in a resource-efficient and eco-friendly manner. By choosing aluminium as the packaging material people are opting for sustainability. ______demand for it. The recycling rate of ______the light metal is very high, particularly ______in . In the packaging sector ______it now amounts to 89 per cent, and it ______is as high as 96 per cent for beverage ______cans with a deposit. ______

rom the moment of concep- candle holder standing in front from the very start I took experts in The yoga master closes the floor-length tion, all entities are subject to a of him. “I find it simply fascinating that sustainability and recycling on board curtains to avoid disturbing the yoga process of continuous change.” car rims can be produced from this and they advised me on equipment and pupils’ concentration. Pleasant light “I find it simply fascinating “F Visitors are greeted by this quote from small aluminium container without any fittings and on the use of consumable filters through the orange material. Like that car rims can be produced the Dalai Lama when they enter the loss in quality or that window handles materials,” she tells her Indian guest. the rays of the sun, mustard-yellow from aluminium trays, window reception area of a yoga school. The can be made from aluminium beverage “With aluminium it is more a case of the yoga mats encircle the burning candle handles from aluminium bev- sweeping letters of the saying in warm, cans or engine blocks from aluminium material being used than consumed,” in the centre of the room. Pranayama. erage cans and engine blocks discretely interwoven shades of red tubes. And sometimes used aluminium she says. “This is evident from the fact The art of breathing. There is controlled adorn the wall behind a wooden bar packaging is turned back into new that some 75 per cent of the aluminium breathing in keeping with the sinuous from aluminium tubes – and counter. Here, Reza Singh, the guest packaging,” he adds. The owner gets a produced in the last hundred years is movements of those exercising und without any loss in quality.” teacher from India, and the owner of new tea-light from the cupboard behind still in use today.” this supplies the stretched muscles “The industry and we consumers the institute are fortifying themselves the counter, lights it and lets it drop into with oxygen. “Try to be light,” he says. must ensure that aluminium is with a tasty smoothie. The furniture is the pretty glass candle holder, which The studio owner disposes of the alu- In doing so he thinks about alumin- very original, comprising individually now glows softly. The yogi gazes into minium coffee capsule that she has just ium. It is strong but at the same time returned to the material loop. designed items of furniture, some made the flame. “How much energy is needed used, putting it in a yellow sack. “The flexible and light. Just like the body of This functions very well in Europe, from construction timber. It appeals to to recycle aluminium?” he asks. industry and we consumers must en- a yogi should feel. The yoga instructor especially in Germany.” the Indian yoga master. sure that aluminium is returned to the gives instructions to change poses by The yoga instructress smiles. “During material loop. This functions very well announcing their names: the cobra, the “Change and sustainability are not only aluminium recycling, 95 per cent of the in Europe, especially in Germany.” eagle, the tree, the mountain or the half important principles for an individual energy that was needed to extract the moon. A continuous metamorphosis. experience at a yoga school,” says the aluminium in the first place is saved”, The next yoga session starts. The exer- His thoughts turn again to the conver- guest from India. “In Germany I am explains the well-informed lady. She cise room in the annex of the old villa sation he has just had about aluminium learning more and more about recy- talks about the foundation of her studio. is glazed on three sides. In this room recycling as he says, “Everything is con- cling.” He removes a small, burnt-out “Health, the environment and acting it is as bright as if one were standing tinuously changing. A loop. Hold your tea-light from the colourful mosaic responsibly are important for me. So in the middle of the park-like garden. breath and keep the energy flowing.” IMPRESSUM

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