Annual Report 2012/13 Published by Screen Australia October 2013 ISSN 1837-2740 © Screen Australia 2013
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Screen Australia Annual Report 2012/13 Published by Screen Australia October 2013 ISSN 1837-2740 © Screen Australia 2013 The text in this Annual Report is released subject to a Creative Commons BY licence (Licence). This means, in summary, that you may reproduce, transmit and distribute the text, provided that you do not do so for commercial purposes, and provided that you attribute the text as extracted from Screen Australia’s Annual Report 2012/13. You must not alter, transform or build upon the text in this Annual Report. Your rights under the Licence are in addition to any fair dealing rights which you have under the Copyright Act 1968 (Cwlth). For further terms of the Licence, please see http://creativecommons.org/licenses/ by-nc-nd/3.0/au/. You are not licensed to reproduce, transmit or distribute any still photographs contained in this Annual Report without the prior written permission of Screen Australia. TV ratings data Metropolitan market data is copyright to OzTAM. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or part without the prior consent of OzTAM. Regional market data is copyright to RegionalTAM. The data may not be reproduced, published or communicated (electronically or in hard copy) in whole or part without the prior consent of RegionalTAM. This Annual Report is available to download as a PDF from www.screenaustralia.gov.au Front cover image from Top of the Lake. Annual Report 2012/13 Redfern Now Our vision is to ensure diverse and compelling Australian stories are reflected on screen. Our mission is to support, promote and grow Australian storytelling. 2 2012/13 Letter from the Chair 4 Screen Australia Board 7 Executive overview 2012/13 11 Organisational structure 15 Senior management 16 1 CREATIVITY AND 4 EFFICIENCY, STORYTELLING RESPONSIVENESS, Feature films 21 ACCOUNTABILITY Television drama 27 Operations 89 Documentary 31 Governance statement 97 Online and interactive 37 Board Charter 99 Talent Escalator 41 Board Code of Conduct 100 Indigenous 45 Statutory Reports 101 Portfolio Budget Statement 2 AUDIENCE ENGAGEMENT (PBS) 2012/13 104 Business facilitation 51 APPENDICES Distribution 55 Appendix 1: Enabling legislation 107 Recoupment 57 Appendix 2: Assessors and Promotion 59 script consultants 109 Screen culture 63 Appendix 3: Investments, loans, Sector development 65 grants and other initiatives 110 Appendix 4: Awards 124 3 SUCCESSFUL SCREEN BUSINESSES FINANCIAL STATEMENTS 126 Enterprise 69 State and Industry Partnerships 73 Abbreviations and acronyms 169 Producer Offset and Co-productions 77 Index 171 Strategy and Research 81 Screen Australia 2012/13 3 Letter from the Chair Dear Minister, Australian Julian Assange’s formative I am pleased to present Screen years, was watched by almost 2 Australia’s Annual Report for 2012/13, 2 million Australians in its premiere. which was approved by the Screen Redfern Now meanwhile offered a Australia Board at its meeting on compelling portrait of a contemporary urban Indigenous community, with 3 September 2013. over a million viewers per episode.3 The screen industry is in the midst of Independent documentary production a period of growth and diversification, has reached new heights in recent producing more quality content and years, with larger budgets and more reaching and engaging audiences in hours being produced. The Australian more ways than ever before. Screen documentary sector is also notable Australia is proud of its leadership for its diversity of form and content. and contribution to the industry 2012/13 achievements include the during such a challenging and exciting ambitious big-screen documentary stage in its history. The year under Storm Surfers 3D, which became one review has provided ample examples of the highest-grossing Australian of the quality and distinctiveness documentaries of all time, TV series of our screen industry. It has been Great Southern Land, which featured wonderful to see new Australian spectacular footage of Australia content that is variously surprising, taken from the air and attracted over GLEN BOREHAM moving, entertaining and thought- 1.3 million viewers4, and the feature- CHAIR provoking embraced by domestic and length TV documentary Jabbed, which international audiences. raised national awareness of debates 2012/13 saw a wealth of content surrounding childhood vaccinations depicting contemporary life in and is slated for a US remake. Australia as well as decisive moments Australian productions are being in our history. On television, Howzat! embraced on the international stage Kerry Packer’s War was another as well. Our first feature film co- period TV drama about a prominent production with Singapore, horror- Australian that captured the attention thriller Bait 3D, broke new ground in of viewers, with its first run broadcast the Chinese market, grossing over attracting an average audience of $20 million in its first two weeks at 3.2 million across combined metro the box office to become the highest- and regional markets.1 Underground, grossing Australian film in China ever. the telemovie about controversial Baz Luhrmann’s take on the classic novel The Great Gatsby was also a hit with international and domestic audiences; after premiering as the 1. OzTAM and RegionalTAM, 5 City Metro and Combined Aggregate Markets (ex WA), total people, consolidated, 2.4 million viewers were achieved in metro markets. 2. Ibid. Almost 1.5 million viewers were achieved in metro markets. 3. Ibid., 707,000 viewers were achieved in metro markets. 4. Ibid., 863,000 viewers were achieved in metro markets. 4 Australians recognise and appreciate the growing sophistication and diversity of our film and television content. They also appreciate that Australian screen stories are distinct from the content produced elsewhere; Australian content has a distinctive sensibility and tells uniquely Australian stories. opening night film at the Cannes Film industry has a solid base from which initiative offering job placement and Festival it went on to gross over $320 to continue to expand, innovate and training opportunities for Indigenous million worldwide and over $25 million engage audiences, while still requiring practitioners. Creative Australia also at the local box office. policies and programs to capitalise on included an immediate $10 million The growth and success of the screen these opportunities. investment over four years for screen industry has taken place against the ABS statistics on the games sector production for digital platforms. The inclusion of these initiatives alongside background of tough global economic detail the effect of falling levels other commitments to the industry conditions, a high Australian dollar and of foreign investment, as well as in Australia’s first national cultural a rapidly changing media landscape. technological and market shifts, on policy since 1994 is an important In this climate, direct and indirect local developers. In November 2012, acknowledgement of the contribution government support, including an former Minister for the Arts Simon that the screen industry makes to the appropriate regulatory environment, Crean announced a $20 million cultural life of the nation. will continue to be fundamental to the Australian Interactive Games Fund to success of the industry. be administered by Screen Australia. Screen Australia commissioned Screen Australia has developed a suite a qualitative study of Australians’ In order to provide effective support, of programs to provide stimulus to the responses to Australian content to it is vital to understand the evolving sector including a Games Enterprise explore this intangible aspect of the shape and size of the industry. To this program and a Games Production screen content production sector – its end, Screen Australia commissioned program. The first recipients of the contribution to our culture and how the first Australian Bureau of Statistics Games Enterprise program were we are shaped by the stories we (ABS) survey of the screen industry in announced in June 2013, with $6 tell ourselves. The study found that five years. The results were released million for 10 local game studios over Australians recognise and appreciate in June of this year and reveal strong three years. the growing sophistication and growth in the production industry. The Australian Interactive Games diversity of our film and television Since the last survey in 2006/07, the Fund is an initiative of the Australian content. They also appreciate that total income of production businesses Government’s national cultural Australian screen stories are distinct has grown 38 per cent (to $2.2 billion) policy, Creative Australia, which was from the content produced elsewhere; and total employment has increased launched in March 2013. Creative Australian content has a distinctive by 23 per cent (to 13,414 people Australia has a number of significant sensibility and tells uniquely Australian employed in the sector). By contrast, outcomes for the screen industry. stories. the post, digital and visual effects The Indigenous Employment (PVD) and games sectors, impacted Program is a Creative Australia by the strong Australian dollar, have contracted significantly. Overall, the ABS statistics indicate that the Letter from the Chair | Screen Australia 2012/13 5 The themes of the cultural and I would like to acknowledge the mark of an excellent CEO is leaving economic contribution of the screen contribution of my fellow Board their organisation in great shape. Dr industry and its future were explored members and our executive. I would Harley has achieved that and Screen at our policy conference, Jobs, Dollars, also like to acknowledge CEO Dr Ruth Australia’s future is exciting. Hearts & Minds, in June. The insights Harley’s very strong leadership. As Glen Boreham from industry luminaries and leaders the inaugural Screen Australia CEO, and robust debate revealed an industry Dr Harley has led our organisation that is passionate and optimistic about through a remarkable period. We meeting the challenges ahead. have brought together three former agencies, implemented a new suite of funding policies, and provided strong support to a remarkable industry.