CONSUMER PREFERENCES FOR QUALITY CHARACTERISTICS ALONG THE COWPEA VALUE CHAIN IN NIGERIA, GHANA AND MALI By Fulgence Joseph Mishili, Joan Fulton Musa Shehu, Saket Kushwaha Kofi Marfo, Mustafa Jamal Alpha Chergna, James Lowenberg-DeBoer Working Paper #06-17 January 2007 Dept. of Agricultural Economics Purdue University Purdue University is committed to the policy that all persons shall have equal access to its programs an employment without regard to race, color, creed, religion, national origin, sex, age, marital status, disability, public assistance status, veteran status, or sexual orientation. CONSUMER PREFERENCES FOR QUALITY CHARACTERISTICS ALONG THE COWPEA VALUE CHAIN IN NIGERIA, GHANA AND MALI by Fulgence Joseph Mishili Department of Agricultural Economics, Purdue University West Lafayette, IN, USA 47907-2056. Email:
[email protected] Joan Fulton Department of Agricultural Economics, Purdue University West Lafayette, IN, USA 47907-2056. Email:
[email protected] Musa Shehu Department of Agricultural Economics and Extension, Bayero University P.M. B. 3011. Kano State, Nigeria. Email:
[email protected] Saket Kushwaha Agricultural Economics and Extension Programme , Abubakar Tafawa Balewa University P. M. B. 0248, Bauchi State, Nigeria. Kofi Marfo Crops Research Institute P O Box 3785, Kumasi, Ghana Email:
[email protected] Mustafa Jamal Department of Agricultural Economics, Purdue University West Lafayette, IN, USA 47907-2056 Email:
[email protected] Alpha Chergna Institute for Rural Economics Bamako, Mali Email:
[email protected] J. Lowenberg-DeBoer Department of Agricultural Economics, Purdue University West Lafayette, IN, USA 47907-2056. Email:
[email protected] Working Paper #06-17 January 2007 Abstract The production and trade of cowpea (Vigna Uniculata), called “blackeyed peas” in the US, are a growing business for farmers and merchants serving the rapidly expanding urban areas of West and Central Africa.