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ASMI International Activity Report ASMI China FY 17/18 January – March, 2018

Summary

 China Aquatic Products Processing and Marketing Alliance (CAPPMA) has established a new sub-branch for salmon along with other branches including , , , fishmeal, re-processing, and marketing. CAPPMA has an active voice in the industry in China, which is a huge market for salmon consumption. China is the fastest- growing importer of salmon and producer, according to CAPPMA. The branch will play an important role in industry and market information dissemination, policy advice, industrial/financial integration and international exchange.

 Norway exported 2.6 million tons of seafood worth US$11.7 billion in 2017, a record high both in value and volume according to the Norwegian Seafood Council. This represents an increase in value of 3 percent, and an increase in volume of 7 percent from 2016. Of the total value of Norway's seafood exports in 2017, 72 percent came from aquaculture and 28 percent from fishing. Measured in volume, the distribution was 40 percent from aquaculture and 60 percent from fishing. Salmon is the most important species for Norwegian seafood exports, with over 68 percent of the total export value and 38 percent of the volume. The country exported 539,000 tons of seafood to Asia in 2017. This is an increase in volume of 12 percent, or 59,000 tons, from 2016.

 The emergence of the “new retail” strategy, which comprises both an offline and online component, is set to reshape consumption in China. The growth of high-income consumers has become a key driver for premium brands and high-quality food products, especially fresh-caught seafood. Taking advantage of these trends, 7Fresh is JD’s first offline fresh food in began operating Jan 4, 2018, covering an area of 4,000 square meters. Other major e-commerce companies have jumped into the fresh food sector as well, like Alibaba’s Hema Xiansheng, which began operating in February 2018.

Experts agree fresh food are still in their infancy and only time will tell if they will prove profitable. Wang Xiaosong, JD senior vice-president in charge of 7Fresh, said the company will open more than 1,000 such stores across the country in the next three to five years. According to market research company iResearch Consulting Group, China's fresh food retail market is developing rapidly, with a growth rate of more than 50 percent each year on average. The transaction volume of China's online fresh food market reached about ASMI International Activity Report China p. 2

139.13 billion yuan (US$21.6 billion) in 2017, an increase of 59.7 percent. This explosive growth will undoubtedly affect more traditional supermarkets like Wal-Mart and , prompting them to expand services online.

 At the end of March, President Trump imposed tariffs on imports of aluminum and steel from China and other countries, sparking the beginning of a potential tit-for-tat trade war between the world’s two biggest economies. In response, China announced additional tariffs on 128 U.S. products ranging from pork to fruit to steel pipes. Official responses from China’s commerce and finance ministries indicate they will impose tariffs of 15% on 120 American products — such as fruits, nuts, wine and steel pipes — and 25% on eight other products, including pork and recycled aluminum. President Trump has also indicated he has more tariffs to be levied on products falling across China’s tech-related industries. Without any official announcements yet, only time will tell if this news will trigger any additional countermeasures. As of now, there are no immediate impacts in terms of related tariffs for Alaska seafood.

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Activity Number: M17GXCHXC1- Consumer PR Activity Budget Spent to Date: US$102,716

Activity Description:

Alaska Seafood Recipe Development: For FY 2017/18, ASMI China will continue to develop unique recipes targeting Chinese consumers, providing information on how to best prepare and enjoy the Alaska seafood purchased. While the availability of Alaska seafood has increased over the years, there are still many consumers who may find storage and preparation of Alaska seafood products challenging. Therefore, recipe books and online recipes will serve as an essential tool in helping consumers derive the most benefit from their purchases.

The recipes will be designed to follow a certain theme, such as children’s meals or dishes inspired by Chinese medicinal/health philosophy. Cooking styles will be varied to cater to a wide audience and provide a diverse culinary experience.

The recipes will also be posted on social media, through both ASMI China’s Weibo and WeChat accounts, providing expanded market reach.

In addition to well-known products like Alaska king crab, snow crab, salmon and black cod, ASMI China will also devote more efforts to developing recipes to educate Chinese consumers on the proper handling of other Alaska seafood like Pacific cod, yellowfin sole, pollock, pollock , herring roe, and sea cucumber.

Press Coverage Campaign Print media still holds the most influence in China’s growing online media industry, and ASMI China has been running press coverage campaigns for years to help position Alaska Seafood as one of China’s premier imported seafood products. Information on products and promotional events will be advertised through local, regional and national magazines and newspapers. ASMI China will also enhance its presence on online media, selecting a greater number of online platforms to reach an even larger audience for FY 2017/18.

Two rounds of press coverage campaigns will be conducted in , Beijing, , and selected second-tier cities.

Advertorials and Advertisements Advertorials and advertisements are some of the most effective ways to promote the quality of Alaska seafood, emphasize its “wild, natural, and sustainable” characteristics and also highlight its rich nutritional content. ASMI China will therefore place a greater focus on online media and release increased advertorials and advertisements, also targeting major lifestyle and culinary magazines, in addition to local and national newspapers.

After the success of the first subway advertisements in Shanghai, ASMI China will once again launch a subway advertisement campaign in another first-tier city, such as Shanghai, Beijing and

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Guangzhou, which has a highly-developed subway system and millions of riders per day. Popular items such as Alaska king crab, salmon, and black cod will be featured in the advertisements, highlighting their Alaska origin, to educate consumers about product source.

Date of Activity: 1. Alaska Seafood Recipe Development Completed in third quarter.

2. Press Coverage Campaign The first round of press coverage campaign was completed in the second quarter. The second round is still in progress and will be finished in the fourth quarter.

3. Advertorials, Advertisements, and Video Advertising One advert was published in the Shanghai Times newspaper, March 7-14, 2018.

4. Media Tasting Event Held in , March 8, 2018

Summary of Activity: 1. Alaska Seafood Recipe Development ASMI has developed two sets of Alaska seafood recipes consisting of a total of 24 Chinese cuisine recipes. A variety of Alaska seafood including sockeye salmon, pollock, Pacific cod, black cod, yellowfin sole, king crab, snow crab, sea cucumber, and pollock roe/herring roe.

Two recipe books have been produced, one with all 24 recipes targeting foodservice industry and one with 12 selected recipes for consumers in China.

2. Press Coverage Campaign The first round of press coverage campaign has been completed in the second quarter. The second round is still in progress and will be finished in the fourth quarter.

3. Advertorials, Advertisements, and Video Advertising One advert was published in the newspaper of Shanghai Times in the issue March 7-14, 2018. Alaska seafood product information and recipes were introduced in this issue.

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Name: Shanghai Times Date of Issue: March 7, 2018 Brief Translation: Alaska Seafood Alaska is home to 34,000 miles of coastline and home to a variety of Alaska seafood. One particular species is whitefish, specifically pollock. Characteristics for Alaska pollock including its flavor profile and suitable cooking methods are discussed. The ad concludes with a recipe for Alaska pollock.

4. Media Tasting Event ASMI China hosted a media tasting event in Hangzhou on March 6, 2018. Invited media were treated to a wonderful food demonstration featuring Alaska seafood, and given the opportunity to participate in a tasting, rounding out a complete Alaska seafood experience. The purpose of the event was to further promote Alaska seafood, enlightening the media about its characteristics, and involving journalists and KOLs, to publicize the information to the masses. An Alaska seafood chef competition will be planned for Hangzhou in early May. We hope that the media event will increase the exposure of Alaska seafood to more chefs in the HRI sector. Twenty participants included journalists from key lifestyle magazines and newspapers, influential online personalities from Hangzhou, Shanghai and the Eastern China area, as well as KOLs to help showcase the brand power of Alaska seafood. The executive chef from Hyatt Regency Hangzhou was invited to do the cooking demo using Alaska seafood. The media tasting event featured premium Alaska seafood like snow crab, sockeye salmon, black cod, pollock roe as well as price point products such as pollock and

ASMI International Activity Report China p. 6 yellowfin sole. This helps newer, lesser-known products gain exposure quickly, which benefits the launch of new-to-market products.

Current Quarter Results: 1. Alaska Seafood Recipe Development • Results: 24 different Chinese recipes will be developed to cater to the tastes of Chinese families. • Results: Two recipe books will be distributed to consumers at foodservice and retail promotions. • Results: Ten recipes will be released through media with free press coverage valued at over $18,000.

2. Press Coverage Campaign • Results: The second round press coverage campaign is still in progress.

3. Advertorials and Advertisements • Results: One advert was placed in the newspaper of Shanghai Times. Total readership of 1.5 million has been achieved.

4. Media Tasting Event • Results: One event was organized in Hangzhou • Results: 20 journalists, KOLs and talents were invited to the event

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• Results: 15 free articles of coverage worth over $45,000.

Cumulative Fiscal Year Results: 1. Alaska Seafood Recipe Development • Results: 24 different Chinese recipes will be developed for catering to the tastes of Chinese families. • Results: 2 recipe books will be distributed to consumers at foodservice and retail promotions. • Results: 10 recipes will be released through media with free press coverage valued at over $18,000.

2. Press Coverage Campaign • Results: 70 pieces of press coverage were generated in the first round with estimated value hitting US$21,000.

3. Advertorials and Advertisements • Results: One advert was placed in the newspaper of Shanghai Times. Total readership of 1.5 million has been achieved.

4. Media Tasting Event • Results: One event was organized in Hangzhou • Results: 20 journalists, KOLs and Talents were invited to the event • Results: 15 free articles of coverage worth over $45,000.

Activity Number: M17GXCHXT1- Retail Merchandising Activity Budget Spent to Date: $185,000

Activity Description:

Retail Promotion:

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Retail promotions are perhaps the most effective way to stimulate sales for Alaska seafood. With an increasing number of products available now in China, ASMI China will emphasize the variety of Alaska seafood options, an excellent selling point. ASMI not only carries high profile Alaska seafood like sockeye salmon, black cod, and king crab, but will also cover more moderately-priced products such as Pacific cod, rock sole, and yellowfin sole. Products gaining popularity, like sea cucumber, will also be featured during retail promotions. To maximize in- store exposure, POS materials, including signs featuring the ASMI logo and slogan “Product of USA” will be featured in store setups. The stores will also provide sampling, which traditionally, has been a great way to attract consumers and allow them to learn about the tastes and flavors of Alaska firsthand.

In the new fiscal year, ASMI China will continue to work with store-based retail chains, in particular stores, such as , Ole’, CR Vanguard, Jusco, Carrefour, Metro, Lotus and RT-Mart to boost sales of Alaska seafood. Meanwhile, ASMI China will also work with the growing number of online retailers and some new influential websites such as Yihaodian, E-guo, Benlai, and others, as well as leading platforms like Tmall and JD.com, to promote authentic Alaska seafood to the millions of consumers who buy their groceries online.

Date of Activity: 1. Sam’s Club Nationwide Promotion (19 outlets), January 12 – February 11, 2018 2. Metro Promotion in Shanghai, Wux and Qingdao (6 outlets), January 12 – February 9, 2018 3. Aeon Promotion in Guangdong (5 outlets), January 30 – February 28, 2018 4. Grand Buy Promotion in Guangzhou (5 outlets), February 5 – March 5, 2018 5. 199 Go Promotion in Guangdong (5 outlets) March 1 – March 31, 2018 6. Parknshop Promotion (6 outlets), March 1 – March 31, 2018

Summary of Activity: 1. Sam’s Club Nationwide Promotion (19 outlets) January 12 – February 11, 2018 ASMI China cooperated with Sam’s Club to launch an in-store promotion at its 19 outlets nationwide, January 12 - February 11, 2018, Alaska cod, yellowfin sole, black cod and king crab were highlighted. In conjunction with the promotion, and to further increase sales of Alaska seafood, a special flyer was printed for distribution and a magnet was produced and gifted to those who purchased Alaska seafood. A tasting event involving interaction with consumers was held in Shenzhen on December 22, 2018 to kick off the event. Two KOLs posted photos and articles to drum up interest for the event and increase exposure of Alaska seafood.

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2. Metro Promotion in Shanghai, Wuxi and Qingdao (6 outlets), January 12 – February 9, 2018 ASMI China launched an Alaska seafood in-store promotion from January 12 to February 9, 2018 at six Metro locations (including four in Shanghai, one in Wuxi of Jiangsu Province and one in Qingdao of Shandong Province. Alaska cod, pollock and black cod were highlighted during the promotion with samples as well as promoters. Alaska seafood recipe leaflets were distributed during the period as well. We believe the activity contributed to increased sales.

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3. Maxvalu Promotion in Guangzhou and Foshan (5 outlets), January 30 – February 28, 2018 ASMI China cooperated with Maxvalu to launch an in-store promotion at five outlets including Happy Valley Outlet, Qianjinlu Outlet, Hesheng Plaza Outlet, Jianxinlu Outlet and Zhaoyang Plaza Outlet from January 30 - February 28, 2018. Alaska pollock, cod and snow crab were highlighted. ASMI China provided POS materials for decoration and prepared recipe leaflets for distribution. Demonstrators and product samples were arranged for the promotion.

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4. Grand Buy Promotion in Guangzhou (5 outlets), February 5 – March 5, 2018 Due to successful cooperation with GrandBuy in previous years, ASMI China arranged an in-store promotion at its five outlets in Guangzhou from January 31 - February 28, 2018. Alaska pollock, pink salmon and Pacific cod were featured by promoters and through samples. Alaska seafood POS materials were utilized as decoration and recipe leaflets were distributed as well.

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5. 199 Go Promotion in Guangdong (5 outlets), March 1 – March 31, 2018 ASMI China cooperated with 199 Go Shopping to launch an in-store promotion at its five outlets including Guangming Plaza Outlet, Mingsheng Plaza Outlet, Hengbao Outlet, East Longjin Road Outlet, and Foshan East Xintiandi Outlet in Guangdong March 1-31, 2018. Featured seafood included Alaska cod, pollock and pink salmon. ASMI China provided POS materials and recipe leaflets for decoration and distribution. Promoters and product sampling were arranged during the activity.

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6. Parknshop Promotion, (6 outlets), March 1 – March 31, 2018 ASMI China cooperated with Parknshop after many successful years of cooperation. A food promotion was held at its six outlets including the Doushi, Jingtian, Mingsheng, Xinyicheng, Zhengjia and Zhonghua stores. This promotion featured Alaska pollock and cod. ASMI China provided POS materials and recipe leaflets for decoration and distribution. Demonstrators and product sampling were arranged for the activity.

Current Quarter Results:

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• Results: Six promotions were held in Mainland China achieving 1,399 promotional days. • Results: Consumer awareness was surveyed during the promotions. • Results: Distributed 27,000 seafood samples. • Results: Established one new retail chains relationship. • Result: All the retail promotional partners continued to carry Alaska seafood on a consistent, long-term basis.

Cumulative Fiscal Year Results: • Results: Sixteen promotions were held both in Mainland China and Hong Kong/Macau achieving 2,810 promotional days. • Results: Consumer awareness was surveyed during these events. • Results: Distributed 73,400 seafood samples. • Results: Established relationships with three new retail chains. • Result: Attracted eleven retail promotional partners to carry Alaska seafood on a consistent, long-term basis.

Activity Number: M17GXCHXT2- Trade Shows Activity Budget Spent to Date: $77,230

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Activity Description: China Fisheries & Seafood Expo 2017: For more than a decade, ASMI China has been participating in the annual China Fisheries & Seafood Expo, the largest seafood show in Asia. The expo, which will be held in the northeastern city of Qingdao, provides an ideal platform for ASMI China to introduce new and existing Alaska seafood products and Alaskan companies to Chinese and international traders, while continuing to build on the existing relationships between ASMI China and its Alaska seafood buyers.

As always, the ASMI booth will highlight the wide variety of Alaska seafood products, arrange product sampling and meeting space for Alaska industry members and the Chinese traders, and provide a display area for various species of Alaska seafood. Supporting materials will also be distributed to visitors during the show.

SIAL China 2018: Hosted in May each year, SIAL China has been one of Asia's leading food and hospitality tradeshows for years. With over 2,700 exhibitors and over 55,000 visitors, SIAL is one of the best venues to attract new businesses and arrange face-to-face meetings with industry players.

ASMI’s activities at SIAL will be similar to those of the China Fisheries and Seafood Expo, including sample tastings, product showcase and one-on-one meetings. Educational materials such as brochures and supplier directories will also be handed out to interested parties.

Visitors at both shows will be asked to scan the QR code for ASMI China, so they can follow us on WeChat and browse a library of information which can also be found in the brochures.

Date of Activity: No current activity

Current Quarter Results: No current activity.

Cumulative Fiscal Year Results: • Results: ASMI attended the China Fishery and Seafood Expo 2017 in Qingdao. • Results: Gathered 22 qualified trade leads for direct imports at the show. • Results: Encouraged three traders to import Alaska seafood on a long-term basis after the show. • Results: Three retail and two food service promotions resulted from contacts made during the show. • Results: Two U.S. suppliers took part in the ASMI booth at the show.

Activity Number: M17GXCHXT3- Trade Public Relations Activity Budget Spent to Date: $94,599

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Activity Description:

Trade Seminars/Gatherings: Trade seminars and gatherings are one of the staples of ASMI’s marketing efforts in China, and thus will continue for years to come. In addition to seminars/gatherings in first and second tier cities, cities such as Xi’an and Shijiazhuang may potentially be selected in order to further expand Alaska seafood’s presence in less-recognized markets with high potential, building a foundation to attract new traders to import and introduce Alaska seafood to local businesses and consumers.

Chinese seafood traders, importers, retailers, wholesalers and distributors will be the prime targets for these events. The seminar/gathering will be educational, and will help them gain new knowledge about market and product information concerning Alaska seafood. Information such as Alaska waters and weather, sustainable fisheries management, rich nutritional values, and the wide variety of product forms will be emphasized during events to drive home the point that Alaska seafood is “wild, natural, and sustainable.”

For FY 2017/18, newer Alaska seafood products such as herring roe and pollock roe, will be featured more heavily while continuing to educate trade on consistent products like salmon, crab, black cod, and Pacific cod.

Newsletter: The ASMI China quarterly newsletter reaches a broad range of existing Chinese partners. To more effectively meet the market demands in today’s society, ASMI China will alternate two e- newsletters and a print newsletter on a quarterly basis. Both versions can ensure the recipients obtain the most up-to-date news about Alaska seafood with ease of access. ASMI China believes that the quarterly newsletter is a great outlet that allows ASMI China’s target audience (including seafood importers, retailers, distributors and a selection of chefs and purchasing managers in the HRI sector) to gain an overview of the wide variety of ASMI activities including seminars, in- store/online promotions, event planning, newly developed recipes, and other activities.

Date of Activity: 1. Trade Seminars/Gatherings: , January 11, 2018 Shenzhen, January 12, 2018 Hong Kong, January 24, 2018

2. Newsletters: Newsletter Issue No. 3, January – March 2018

Summary of Activity: 1. Trade Seminars/Gatherings Trade Gathering in Dalian and Shenzhen, January 11-12, 2018

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Following the trade gathering held in Guangzhou in September 2017, ASMI China held similar events in Dalian and Shenzhen, January 11 and 12, 2018 respectively. More than 20 local key seafood accounts were invited, including importers, wholesalers and retailers for each event. ASMI aims to gain a clearer idea about the seafood market in both cities and surrounding areas through these events and better understand trader’s requests so as to provide better assistance.

A presentation was given at both events, detailing Alaska seafood and marketing activities, while attendees were served dishes featuring Alaska snow crab, yellowfin sole, pollock, halibut, pollock roe and herring roe. It is believed that gatherings strengthen the relationship between ASMI China and the local seafood trade so that Alaska seafood can be exposed to a larger audience.

Trade Gathering in Hong Kong, January 24, 2018 ASMI China continued to hold its annual trade gathering in Hong Kong, this year on January 24, 2018. As always, it was a great chance for ASMI China to expand the market for Alaska seafood and develop new clients, as well as maintain relationships with existing seafood traders.

Over 60 local seafood traders were invited, which included importers, wholesalers, retailers and those from the HRI sector.

At the gathering, ASMI China presented the latest information on Alaska seafood and updated everyone about its marketing activities. The Alaska seafood served during the dinner reception event included Alaska halibut, sockeye salmon, king crab, salmon roe, pollock and .

2. Newsletter Issue No. 3, January – March 2018 The quarterly newsletter is a productive way for ASMI China to maintain long-term cooperative relationships between ASMI and China's seafood traders. The third Issue for FY17/18 has been released and distributed in this quarter.

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Brief translation: Left – * Menu Promotion at the Marco Polo In March, a menu promotion was held at the Marco Polo Hotel in Wuhan. The chef prepared a variety of dishes featuring Alaska seafood to allow consumers a of the deep sea. The event was well attended and was the first time ASMI held a dining event in Wuhan.

*Giving You an Unforgettable Experience 199 Go Shopping, owned by Guangdong Saida International Group, has a total of 35 outlets, including 28 outlets in Guangdong Province, five outlets in Xi'an, and 2 outlets in Xiame. The store cooperated with ASMI to launch in-store promotions for March at its five outlets including Guangming Plaza Outlet, Mingsheng Plaza Outlet, Hengbao Outlet, East Longjin Road Outlet and Foshan East Xintiandi Outlet in Guangdong, during which Alaska cod, pollock and pink salmon were featured.

Right –* Sam’s Club Bringing You the Best Alaska Seafood On Jan 12, 2018, a kick-off promotion was held for Sam’s Club grand opening of its Shenzhen store. The event was attended by Roger Zhang from ASMI China. For one month, Alaska king crab, sablefish and yellowfin sole had a special price. The event was a success and helped attract a lot of attention for both the store and Alaska seafood.

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Left – * Let’s Work Together to Bring the Freshest Seafood to You Sfbest.com, owned by SF Group, focuses on fresh products and includes an online store and convenient store locations. From March 13 – 19, 2018 an online promotion was held for products including Alaska cod, black cod, yellowfin sole, and pollock.

* No Break for Tokyo Alaska Gourmet Spring Festival has always been a festive occasion for Chinese and sending gifts during the holiday is customary. Thanks to Tokyo Alaska Gourmet’s strength in cold storage logistics, it brings you Alaska seafood as fast and as fresh as possible, including pollock, cod, black cod and many types of Alaska seafood.

* Alaska Seafood Natural, Pure, Delicious ASMI China held a media tasting event Hangzhou on March 6, 2018, a wonderful opportunity to experience the preparation and taste of the best Alaska seafood being made. In addition to media attendees, KOLs were able to share their experience as well. Alaska seafood including snow crab, sockeye Salmon, black cod, pollock roe, as well as pollock and yellowfin sole were featured.

Right –*How a Chef Would Handle Some of the Freshest Ingredients On March 12 and 13, a chef seminar was held in Shanghai and Beijing respectively. Over 80 chefs, as well as purchasing staff from high-end hotels and restaurants attended each event. Renowned chef Naoyuki Yanagihara from prepared mouthwatering dishes featuring sockeye salmon, cod, rockfish, yellowfin sole and more.

Trade Gatherings in Shenzhen, Dalian and Hong Kong Trade gatherings were held at the start of the year in Dalian, Shenzhen and Hong Kong. Over 100 suppliers, store representatives and other industry players attended the event. At the event, detailed introductions to salmon varieties and white fish were given.

Current Quarter Results: 1. Trade Seminars/Gatherings • Results: A total of over 100 traders attended the three events. • Results: Encouraged at least three traders to carry Alaska seafood for local consumption after the events • Results: Three retail/foodservice promotions were negotiated after the events.

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• Results: Encourage at least four existing traders to introduce new Alaska seafood products for local consumption

2. Newsletter Issue No. 3 • Results: 1000 industry members received the newsletter. • Results: Expected to receive 15 trade leads.

Cumulative Fiscal Year Results: 1. Trade Seminars/Gatherings • Results: Five trade gatherings were well attended with a total of over 430 seafood trade professionals. • Results: Encouraged 10 traders to carry Alaska seafood for local consumption. • Results: At least seven retail and three foodservice promotions have been conducted since the two events. • Results: Encourage nine existing traders to introduce new Alaska seafood products for local consumption.

2. Newsletter Issue No. 1 & 2 & 3 • Results: 1000 industry members received the newsletter per issue. • Results: Expected to receive 37 trade leads.

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Activity Number: M17GXCHXT4- Online Sales/New Media Promotion and Website Development and Maintenance Activity Budget Spent to Date: $60,000

Activity Description:

Online Sales/New Media Promotion China’s online shopping industry is one of the country’s fastest developing industries today. Hyper-competitive pricing and creative marketing efforts have created an e-commerce industry which has leap-frogged the US and the UK as the world’s largest at $458 billion. Mobile shopping, cross-border e-commerce, open platforms, and O2O are new drivers of this boom.

Tmall, owned by the now NYSE publicly-traded Alibaba Group, has completely changed the landscape of buying habits for Chinese consumers. With the rise of Tmall and its competitors, Chinese consumers can now easily access millions of merchandise items from any corner of the world. Moreover, mobile devices have become the main platform for Chinese consumers in online shopping. The US$9 billion in sales on Tmall’s Singles' Day promotion (November 11) has gained worldwide attention for its sheer sales volume, illustrating the tremendous buying power of today’s Chinese consumer.

For the FY 2017/18, ASMI China will devote increased efforts to new media platforms which will help present Alaska seafood to Chinese consumers as a brand and product closely tied to the latest trends and culture. ASMI China’s promotional events with Tmall and JD in 2015 have once again achieved great success, spurring other companies to partner with ASMI China to feature Alaska seafood in the new year.

1. Online Sales Promotion For FY 2017/18, ASMI China will continue to work closely with multiple online platforms such as Tmall, JD, YHD and other up-and-coming online sales channels to offer high quality, authentic Alaska seafood to a consumer base that numbers in the hundreds of millions. Along with online promotional sales events, POS materials such as recipe books and cooler bags will accompany the sales events. Videos may also be filmed or made to accompany the sales event on the front page of the platform.

Online sales promotions have increasingly become the main sales channel for first and second tier cities, where consumers are living faster and busier lifestyles, prompting the need for online groceries. Utilizing the internet allows Alaska seafood to reach exponentially more consumers on a much larger scale with just a few clicks on a computer or mobile device. Chinese consumers can easily gain a better understanding of the nutritional benefits and quality of Alaska seafood, which can work to generating greater interest in purchasing ASMI products.

2. Offline Showcase with Online Sales At the Offline Showcase, ASMI China will invite a celebrity chef, or KOL, to do a live demo on the handling and cooking of Alaska seafood. The Showcase will be held in major cities like Shanghai, Beijing, Guangzhou, or Shenzhen. With the participation of one or more Alaska seafood suppliers, each supplier can provide product sampling to visitors, who can also scan

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ASMI China’s QR code to receive a discount voucher for online purchase. This type of event can attract new customers by introducing Alaska seafood in an informal setting and providing them with incentives to purchase Alaska seafood products.

ASMI China’s Website & WeChat Maintenance ASMI China is currently using two web platforms, which are upgraded regularly, to deliver timely and accurate information to the public. One is a consumer website mainly focused on the nutritional value of Alaska seafood and recipes, and the other one is a trade website which mostly emphasizes the outstanding fishing industry in Alaska and premium quality of Alaska seafood. ASMI China believes that the websites can serve as a crucial link between trade members and consumers.

In addition, the official ASMI WeChat account was launched in 2015, which produces weekly content. Each week, a post featuring news or information about Alaska seafood or ASMI China activities, as well as recipes, will be posted. Occasionally, the WeChat account will host interactive activities with consumers, attracting new and existing followers.

Date of Activity: 1. Online Sales/New Media Promotion JD.com-- Online Promotion February 15 – 25, 2018 Sfbest.com –Online Promotion March 13 – 19, 2018

2. Website Development and Maintenance, January-March, 2018

3. Website update, January-March, 2018

Summary of Activity: 1. On-line Sales/New Media Promotion JD .com ---Online Promotion February 15 – 25, 2018 After successfully cooperating with JD.com the past few years, ASMI launched a one-week online promotion with the leading retailer for February 15-25, 2018. Alaska seafood including yellowfin sole, cod, pollock, perch, rock sole, flathead Sole, plaice, black cod and pink salmon were featured. In addition, a lucky draw was conducted. Alaska seafood recipe leaflets were distributed with every purchase. A large banner was placed on the JD website in conjunction with the promotion. Since the promotion took place during the period of Chinese New Year, Alaska seafood was favored by the market. As a result, a total of around 65,000kgs of Alaska seafood were sold out.

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Sfbest.com---Online Promotion on March 13 – 19, 2018 SFbest.com is one of the largest e-commerce platforms and has worked with ASMI China on promotions for many years. ASMI China and SFbest.com teamed up once again to launch a promotion March 13 - 19, 2018, to expand the influence and stimulate sales of Alaska seafood. Alaska cod, black cod, yellowfin sole, and pollock were featured during the promotion. Alaska seafood recipe leaflets were delivered to consumers who placed orders online. A lucky draw was also held to attract more consumers to purchase seafood during the promotion. As a result of the promotion, 38,800kgs of Alaska seafood were sold out.

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ASMI International Activity Report China p. 27

4. Website Update, January – March 2018 The ASMI website had 1,531 hits during the third quarter. During the quarter, promotions and product information were updated.

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5. WeChat Update, January – March 2018

January 7, 2018

Title: Understanding Pollock the Right Way is the Biggest Way to Respect It

Brief Translation: The US is a major producer of pollock, which is consumed globally. Alaska pollock is high in protein and has a rich flavor. It is also a major ingredient in crab sticks, which is also known as a seafood. They can be used in many applications to simulate crab, , fish, fish balls, tofu, fish cakes, cakes and more.

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January 14, 2018

Title: Alaska Seafood Hits Sam’s Club Stores in China

Brief Translation: On January 12, 2018, Sam’s Club and the Alaska Seafood Marketing Institute held the "Alaska Seafood Tasting Conference" at its Shenzhen store, which included a demonstration, sampling and instruction. The high-quality Alaska seafood will be available in all 19 Sam’s Club stores across the nation and includes Alaska black cod, cod, sole as well as king crab.

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January 21, 2018

Title: Alaska Seafood, Some of the World’s Best

Brief Translation: With almost endless coastline and Exclusive Economic Zone (EEZ), Alaska is home to over 50% of the seafood produced in the US. One of the most economical seafood products is whitefish. Whitefish varieties include Pacific cod, black cod, Alaska pollock, Pacific halibut, yellowfin sole, rock sole, flathead sole. Details about Alaska whitefish are discussed, including nutritional information and preparation tips.

January 28, 2018

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Title: Will you Become Smarter if you Eat More Fish? Yes, you Will

Brief Translation: According to a recent study published by the University of Pennsylvania, the average quality of sleep and IQ scores were both higher in children who consumed fish two or more times per week versus those who ate less or none at all. Experts and researchers suggest that more fish be gradually incorporated into our diets. Every one of us should eat more, healthy, deep-sea fish.

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February 4, 2018

Title: Let me tell you about the benefits of wild salmon

Brief Translation: Salmon has long been considered a premium and delicious food item to the world. Wild salmon grow up in an all-natural environment, without pollution, deriving nutrients from shrimp and plankton. Alaska’s stringent protection and management measures will ensure that the wild salmon resource can continue to replenish itself and be harvested safely.

ASMI International Activity Report China p. 33

February 11, 2018

Title: How Many Benefits of Seafood to Women do you Know?

Brief Translation: Seafood offers a variety of benefits to females. Seafood can help them fight certain diseases, like heart disease, diabetes and rheumatoid arthritis. Consuming seafood can also help you lose weight because of its low fat content as well as enhance breast milk due to its concentration of protein, fatty acid and zinc. In addition, seafood has also been known to ward off certain cancers. Alaska is home to a rich population of diverse seafood that the public recognizes is healthy for us.

ASMI International Activity Report China p. 34

February 15, 2018

Title: Life Tips: Guide to Healthy Spring Festival Dining

Brief Translation: Spring Festival is a joyous occasion for the Chinese, characterized by plenty of eating and drinking. Tradition has placed a good deal of emphasis on consuming meat, fried items, fewer vegetables and frequent meals, which can cause overeating, and lead to many ailments. By reducing meat consumption, adding seafood and vegetables, as well as moderately consuming alcohol, we can experience a more enjoyable Spring Festival that is good for our bodies.

ASMI International Activity Report China p. 35

February 20, 2018

Title: Spring Festival Dining Guide-Add Some Freshness to the Banquet

Brief Translation: A variety of visually-appealing and fresh-tasting dishes for Spring Festival are introduced, along with their recipes. The dishes feature many seafood items including Alaska pollock, yellowfin sole, cod and pollock roe. The seafood is versatile and can be utilized in appetizers, cold dishes, warm dishes, and even desserts.

ASMI International Activity Report China p. 36

March 3, 2018

Title: Man Loses 67kg by Eating Seafood

Brief Translation: A young man, Sam Paino, has lost 67 kg by eating plenty of salmon. At his heaviest, he topped 300 pounds and once got stuck in the driver’s seat of a car which set him on his path to weight loss. As someone who managed a seafood store, he always touted seafood as being healthy, but never ate it. He began consuming lots, up to 14 servings a day. With vegetables, salads and water, plus exercise, Sam shed the weight and became a walking reminder of his products’ health benefits.

ASMI International Activity Report China p. 37

March 11, 2018

Title: Seafood and other Food Items from America

Brief Translation: On March 6, 2018, the Alaska Seafood Marketing Institute (ASMI) held a media appreciation luncheon at the Hangzhou Hyatt, with tasting and demonstration, attracting more than 20 local media outlets. Jane Yao, from ASMI emceed the event, and highlighted the growing popularity and reputation of Alaska Seafood by consumers. She also announced a prestigious chef competition to be held in April. Alaska Seafood is very healthy and found in many well-known hotels, restaurants and supermarkets in China.

March 17, 2018

ASMI International Activity Report China p. 38

Title: Omega-3: Therapy for Neurological and Emotional Disorders

Brief Translation: The benefits of Omega-3 fatty acids have long been known, but in recent years, more studies have pointed out that Omega-3 fatty acids are also helpful in the treatment of some neurologic and emotional disorders. Over the years more and more research shows there may be a lack of these fatty acids in people with depression and Alzheimer’s disease. Consuming foods rich in omega-3 and omega-6 fatty acids, like , soybeans, and walnuts have great benefits and are good for our health.

ASMI International Activity Report China p. 39

March 25, 2018

Title: Eating Seafood is Good for Your Health

Brief Translation: Seafood can offer a variety of health benefits to everyone, especially for the elderly and for females. Seafood from Alaska includes a variety of salmon, cod, crab, whitefish and more. They are nutritious, containing vitamins, minerals and omega-3 fatty acids. Seafood is low in calories and easy to prepare.

Current Quarter Results: 1. Online Sales / New Social Media Promotion • Results: Established solid partnerships with leading JD.com and SFbest.com sales channels • Results: Increased the overall sales of Alaska seafood by 110% compared with same period without promotion support • Results: Created 13 trade leads through the platform of WeChat account

2. Website Development and Maintenance • Results: Generated 1,531 hits on the ASMI website during the fiscal year. • Results: Gathered 12 trade leads through the website.

3. WeChat update, January-March, 2018 • Results: Attracted around 10,000 followers of ASMI China’s WeChat account • Results: WeChat updated on a weekly basis with 12 posts

ASMI International Activity Report China p. 40

Cumulative Fiscal Year Results: 1. Online Sales / New Media Promotion • Results: Over 147,300 kgs of Alaska seafood were sold through three online promotions.

2. Website Development and Maintenance: • Results: Generated 4,029 hits on the ASMI website during the three quarters. • Results: Gathered 37 trade leads through the website.

3. WeChat update, January – March 2018 • Results: Attracted 60,000 followers of ASMI China’s WeChat account. • Results: WeChat updated on a weekly basis with 40 posts.

Activity Number: M17GXCHXH1- Foodservice Promotions

ASMI International Activity Report China p. 41

Activity Budget Spent to Date: $94,500

D. Activity Description: Menu promotions are an essential activity to promote the consumption of Alaska seafood, bringing business to the HRI industry and indirectly promoting retail sales of Alaska seafood. Known more to consumers as high-end items, products like Alaska king crab, snow crab, salmon, black cod have become some of the most well-known types of Alaska seafood in China. In recent years, through promotions and education, other species, such as Pacific cod, yellowfin sole, pollock, and sea cucumber have gained consumer acceptance. These products are used more frequently in restaurants. Throughout the past decade, ASMI China has built a strong foundation of hotel and restaurant partnerships, holding an “Alaska Seafood Festival” menu promotions, to great success. As a result, more restaurants and hotels are willing and enthusiastic to work with ASMI China in hosting such promotions. This benefits not just the HRI players, but Chinese consumers as well, who now enjoy access to a wider selection of restaurants with a wider selection of Alaska seafood.

For FY 2017/18, besides maintaining hotels/restaurant partnerships in the first tier cities, ASMI China will continue to explore quality restaurants in second and third tier cities to maximize market coverage. As these lower-tier cities continue to grow and develop, consumer purchasing power will grow with increased spending on imported food.

Date of Activity: Marco Polo Wuhan Menu Promotion March 13 – 31, 2018

Summary of Activity: Marco Polo Wuhan Menu Promotion March 13 – 31, 2018 From March 13 through the end of the month, ASMI China and Marco Polo Wuhan held an Alaska seafood promotion at the hotel’s buffet restaurant to attract guests to enjoy Alaska seafood. Alaska yellowfin sole, cod and pollock were featured; and special POS materials were used for venue decoration and distribution, including table mats, flyers, KT foam board and pull- up banners. One KOL was invited to post the event on its social media. This was the first cooperation between ASMI and the hotel. We believe that the activity will be helpful in expanding the market for Alaska seafood in Wuhan and surrounding areas.

ASMI International Activity Report China p. 42

Current Quarter Results: • Results: One foodservice promotion was carried out in Mainland China. Over 4,500 consumers have been reached and 1,900kgs of Alaska seafood sold. • Results: Alaska seafood continued to be used after the promotion. • Results: Feedback was positive after the foodservice promotion.

Cumulative Fiscal Year Results: • Results: 11 foodservice promotions were carried out in Mainland China. Over 554,500 consumers were reached and 97,310kgs of Alaska seafood sold. • Results: Alaska seafood continued to be used after the promotions. • Results: Feedback was positive after foodservice promotions.

Activity Number: M17GXCHXH2- Chef Seminars Activity Budget Spent to Date: $44,500

Activity Description: China’s HRI sector has witnessed strong growth in recent years with rising personal income and the popularity of dining-out. This has created the perfect opportunity for the expansion of international hotels and restaurants, and many domestic counterparts have moved to revamp their brands, moving up to cater to middle-class consumers. The increasingly competitive market has pushed players into providing products and services with higher quality and standards. While the government’s anti-corruption campaigns have certainly curtailed the high-end segment of this industry, many providers are looking in the opposite direction, catering to the middle class as a way of surviving, and many are thriving because of it. This has pushed demand back from high-

ASMI International Activity Report China p. 43

end products to more affordable products. As chefs increase usage of these economic products, they increasingly seek out new cooking methods and techniques to standout in this highly competitive industry.

Aside from chef seminars, ASMI China will promote its WeChat account more prominently to bring the latest recipes and cooking techniques to followers. In addition, a group chat will be created bringing together those attending chef seminars. This provides a place where chefs can interact and share their experiences, as well as tips, related to Alaska seafood. This will also serve as an important data source for ASMI China to collect information and gather feedback on events and products.

Date of Activity: 1. Chef Seminar in Shanghai, March 12, 2018 2. Chef Seminar in Beijing, March 13, 2018

Summary of Activity: ASMI China hosted a chef seminar in Shanghai and Beijing March 12 and 13, 2018 respectively. Over 80 chefs and purchasing staff from high-end hotels and restaurants were invited to each event. Guest chef Naoyuki Yanagihara from Japan was invited to provide a cooking demonstration and show the high quality of Alaska seafood.

Alaska seafood including sockeye salmon, cod, pollock, rockfish, yellowfin sole, snow crab, herring roe, and pollock roe were featured at both seminars. Eight recipes were developed in advance and served to participants. Special recipe booklets were produced as handouts.

Chef Seminar in Shanghai

ASMI International Activity Report China p. 44

Chef Seminar in Beijing

Current Quarter Results: • Results: Over 160 chefs and purchasing managers were invited to each seminar. • Results: At least five hotels/restaurants will start carrying Alaska seafood after each seminar. • Results: Two foodservice promotions are being negotiated since the two seminars.

Cumulative Fiscal Year Results: • Results: Over 160 chefs and purchasing managers were invited to each seminar.

ASMI International Activity Report China p. 45

• Results: At least five hotels/restaurants agreed to start carrying Alaska seafood after each seminar. • Results: At least one foodservice promotion is being negotiated since the two seminars.

Activity Number: M17GXCHXH3- Training School Program Activity Budget Spent to Date: $33,000

Activity Description: The cooking school training program is ASMI China’s long-term strategy to develop and inspire future usage of Alaska seafood in China’s growing HRI industry. By hosting the program, a young generation of chefs and managers can have the opportunity to immerse themselves in the process of cooking with Alaska seafood, learning every aspect of using Alaska seafood along the way. They will be allowed to have a real hands-on experience, from learning how to properly prepare Alaska seafood, to cooking and seasoning them, freely utilizing their technique and knowledge of any given cuisine style into their dishes.

Students are encouraged to be creative and original, which will be vital to their development as chefs. ASMI will invite at least one senior chef to share their knowledge and skills with students. This type of event will take place in first-tier cities and some selected second-tier cities.

Date of Activity: ---finished in the Q1 and Q2

Summary of Activity: ---finished in Q1 and Q2

ASMI International Activity Report China p. 46

Current Quarter Results: ---No current activities

Cumulative Fiscal Year Results: • Results: Two training programs were conducted. • Results: Targeted more than 300 participants for each program. • Results: Increase participant awareness of the distinctive features of Alaska seafood and preparation techniques. • Results: The Alaska seafood education program will be continued as a regular course in the two training schools.

Activity Number: M17GXCHXH4- Chef Competition Activity Budget Spent to Date: $17,000

Activity Description: Chef Competitions will continue to serve as an effective way to promote Alaska seafood in this market. As such, ASMI China will conduct FY17/18’s chef competition in a new online format, which will be more cost-friendly. Partnering with a culinary association, 50-60 local chefs will be picked with the help of the association, who will be given a specific theme to develop a recipe using Alaska seafood products. Ten finalists will be selected by judges from the association after the first round of elimination, and the final round will involve followers of ASMI China’s WeChat, who can vote for their favorite dishes. Three winners will be chosen in the end, receiving recognition on ASMI China’s social media pages and given prizes as a reward. Pictures of winning recipes will be featured in future Alaska seafood promotional materials.

At the moment, ASMI China is in talks to hold a chef competition in Hangzhou slated for early May. Hangzhou’s development in recent years has been rapid due to Alibaba and other factors. For these reasons, and past success with events there, we feel this leading second-tier city is an optimal location to continue cultivating.

Date of Activity: --No current activities

Summary of Activity:

ASMI International Activity Report China p. 47

---No current activities

Current Quarter Results: --No current activities

Cumulative Fiscal Year Results: ---Chef contest will be arranged in Q4

ASMI International Activity Report China Date p. 48

Advertising/PR

Advertisements/Advertorials Target # of Publication Audience Distribution Circulation Readership Pages Cost Date/s 1 full RMB50,000 Shanghai Times Consumers Weekly 550,000 1430,000 Mar. 7, 2018 page ($7,990)

FY 17/18 Web Advertising Web Target Audience Hits/day Post Date/s Cost Shenghuomao RMB20,000 (for in-store promotion at Sam’s Club Consumers 250,000 1 Jan. 12, 2018 ($3,080) Nationwide) Yezi’s Xiaochu RMB24,000 (for in-store promotion at Sam’s Club Consumers 3,000,000 1 Jan. 12, 2018 ($3,700) Nationwide) Gobanrma Wechat account RMB20,000 Consumers 19,000 1 Mar. 13, 2018 (for menu promotion at Marco Polo Wuhan) ($3,000) Chimark Wechat account Free Consumers 3,000 1 Mar. 16, 2018 (for menu promotion at Marco Polo Wuhan)

ASMI International Activity Report China p. 49

RETAIL MERCHANDISING ACTIVITIES: Exchange Rate: US$1.00 = RMB6.27 Contribution Volume Sold Value Sold

Promotion Dates Activity Description During Previous Previous Trade Partner / Nº of Outlets ASMI Third Party Promotion Current Period Period (kg) Period and Store Days Species Promoted (kg) Total Q1 41 outlets $56,420 $10,700 24,18kgs 81,150kgs RMB5,302,500 RMB15,671,340 Results 1,070 days Total Q2 13 outlets $24,900 $34,100 0 25,350kgs 0 RMB1,957,410 Results 341 days Total Q3 46 outlets $83,350 $139,000 39,820kgs 115,450kgs RMB3,847,460 RMB11,132,710 Results 1,399 days Alaska cod, yellowfin sole, black cod and king crab were featured. A special flyer was Jan. 12 – Feb. 11, printed for distribution and 2018 Sam’s Club magnet was handed out to those

Nationwide making purchases. Tasting event $23,600 $58,900 0 32,100kgs 0 RMB3,884,670 19 outlets with interaction with consumers

was held in Shenzhen on 589 days December 22 to kick off the event. Two KOL posted photos and articles.

Jan. 12-Feb. 9, Alaska cod, pollock and black 2018 Metro in cod highlighted. Tasting and

Shanghai, Wuxi, promoters arranged as well. $11,800 $17,400 0 14,800kgs 0 RMB1,435,600 6 outlets Qingdao Alaska seafood recipe leaflets

distributed during the promotion. 174 days

Jan. 30-Feb. 28, Alaska pollock, cod and snow Maxvalu in 2018 crab POS materials and recipe Guangzhou and leaflets provided for decoration $11,500 $15,000 0 13,400kgs 0 RMB1,487,400 Foshan 5 outlets and distribution. Promoters and product sampling arranged 150 days during the period of the activity.

ASMI International Activity Report China p. 50

Exchange Rate: US$1.00 = RMB6.27 Contribution Volume Sold Value Sold

Promotion Dates Activity Description During Previous Previous Trade Partner / Nº of Outlets ASMI Third Party Promotion Current Period Period (kg) Period and Store Days Species Promoted (kg) Alaska pollock, pink salmon and Feb. 5-Mar. 5, 31,840kgs Pacific cod featured, and RMB2,738,240 2018 promoters and tasting arranged. Grandbuy in Aug. 15- In addition, Alaska seafood POS $12,090 $14,500 27,560 kgs Aug. 15-Sept. RMB2,452,840 Guangzhou 5 outlets Sept. 15, materials provided for 15, 2016 2016 decoration and recipe leaflets 145 days distributed during the promotion. Alaska cod, pollock and pink Mar. 1-31, 2018 salmon featured. Alaska seafood POS materials and recipe leaflets 199Go in 5 outlets provided for decoration and $12,700 $15,500 0 15,110kgs 0 RMB1,148,360 Guangdong distribution. Promoters and 155 days product sampling arranged during the period of the activity.

Alaska pollock and cod featured. 7,980kgs RMB1,109,220 Mar. 1-31, 2018 Alaska seafood POS materials and recipe leaflets provided for Dec. 1- 31, Dec. 1- 31, Parknshop in 6 outlets decoration and distribution. $11,750 $18,600 2015 12,480kgs 2015 RMB723,840 Guangzhou Promoters and product sampling 186 days arranged during the period of the (5 Outlets) (5 Outlets) activity.

Cumulative 100 Outlets $164,670 $139,900 42,238kgs 221,950kgs RMB9,149,960 RMB28,761,460 Year Results 2,810 days

ASMI International Activity Report China p. 51

HRI PROMOTIONAL ACTIVITIES: Exchange Rate: US$1.00 = RMB6.27 Contribution Volume Sold Value Sold Promotion During Restaurant/ Activity Description Third Previous Dates / Nº of ASMI Promotion Previous Period Current Period Partner Party Period (kg) Outlets Species Promoted (kg) Total Q1 11 outlets $65,865 $419,880 22,770kgs 74,600kgs RMB4,419,120 RMB7,138,852 Results 331 days

Total Q2 6 outlets $18,400 $55,020 0 20,810kgs 0 RMB7,726,790 Results 238 days

1 hotel Total Q3 $6,300 $2,280 0 1,900kgs 0 RMB319,200 Results 19 days Alaska yellowfin sole, cod and pollock were featured; and Mar. 13-31, special POS materials were 2018 used for venue decoration and Marco Polo in distribution, including table $6,300 $2,280 0 1,900kgs 0 RMB319,200 Wuhan 1 hotel mats, flyers, KT foam board

and pull-up banner. One KOL 19 days was invited to post the event on its social media.

Cumulative. 17 outlets RMB15,184,84 $90,565 $474,900 22,770kgs 97,310kgs RMB4,419,120 Year Results 569 days 2

ONLINE PROMOTIONAL ACTIVITIES:

ASMI International Activity Report China p. 52

Exchange Rate: US$1.00 = RMB6.27 Contribution Volume Sold Value Sold

Activity Description During Online Player/ Promotion Dates Previous Previous ASMI Third Party Promotion Current Period Partner / Promotion Days Period (kg) Period Species Promoted (kg) 1 online player Total $2,900 $11,029 41,000kgs 43,500kgs RMB6,396,000 RMB6,177,000 Q1 Results 15 days Total Q2 0 0 0 0 0 0 0 Results Total Q3 RMB11,175,00 RMB18,548,80 2 online players $35,900 $20,290.95 101,000kgs 103,800kgs Results 0 0 Alaska yellowfin sole, cod, pollock, perch, rock sole, flathead ole, plaice, black cod 61,000kgs Feb. 15-25, 2018 RMB3,965,000 and pink salmon were featured. $31,000 April 30- JD.com $12,940.95 65,000kgs April 30-May RMB15,600,000 In addition, a lucky draw was May 10, 11 days 10, 2017 conducted. Alaska seafood 2017 recipe leaflets were distributed with purchases. Alaska cod, black cod, yellowfin sole, and pollock were featured during the promotion. Alaska seafood 40,000kgs RMB7,210,000 Mar. 13-19, 2018 recipe leaflets were delivered to SFbest.com $4,900 $7,350 38,800kgs RMB2,948,800 consumers who placed orders April 19-26, April 19-26, 7 days online. A lucky draw was also 2016 2016 held to attract more consumers to purchase seafood during the promotion.

3 online players Cumulative RMB17,571,00 RMB24,725,80 $38,800 $31,319.95 142,000kgs 147,300kgs Year Results 0 0 44 days

ASMI International Activity Report China Date p. 53

Optional Additional Information:

Trade Contacts:

Name Company Email Phone Dai, Xiongwei Shanghai Hu Ze Food Sales [email protected] 86 13636630749 Management Co Ltd Lin, Ming Shanghai Wen Zhan International Trade [email protected] 86 13901781903 Co Ltd

Wang, Pingqing CITIC Import and Export Co [email protected] 86 13904268077 Ltd

Lyu, Qiutao Shanghai Lidao Ecommerce Ltd [email protected] 86 18818118019

Lin, Weixing Beijing Hai He Xing Seafood Co Ltd [email protected] 86 18917127541 Shanghai branch

Zhao, Dong Qingdao Yutai Import Export Co Ltd [email protected] 86 13969832468

Ju, Hongjin Dalian Gaishi Health Food Ltd [email protected] 86 18604116897

Zhong, Ying Chengdu Dixin Food Co Ltd [email protected] 86 13688136733

Kang, Zhiqiang Shanghai Fuyu Food Co Ltd [email protected] 86 13918192019

Wang, Yulian Select American Alaska Bering Sea [email protected] 86 13564589894 Seafood Wang, Da Desi Trade Co Ltd Alex.wang@tradeco- 86 13917781502

china.com

Hao, Qian Haoshi Seafood Import Export Group [email protected] 86 13918586435 Co Ltd

Chen, Xiang Shanghai Ruifu Import Trade Co [email protected] 86 18521356305 Wang, Yanping Shanghai Yikang International Trade [email protected] 86 13304119175

Co Ltd om

Yin, Qizhong United Guo Xing Seafood Food Co Ltd [email protected] 86 13801231568 (Beijing) Yao, Yu Dalian Xiang Yun food Co Ltd [email protected] 86 411 87108679

Sun, Haobo Dalian Rich Enterprise Group Co Ltd [email protected] 86 411 88032000

Wu，Fan An Xin Fish [email protected] 86 13810029125

Chen, Huiming Pangs Shi Seafood Co Ltd [email protected] 86 13916556421 Chen

Sha, Mingqiang Shanghai Yi Chun Food Co Ltd [email protected] 86 13311838973

Huang, Baoxia Shenzhen Lian Cheng Ocean Fish [email protected] 86 15814752002 Group

Yang, Ying Huarun Wu Feng Distribution [email protected] 86 13809889843 (Shenzhen) Co., Ltd. Zhu, Shuntao Hainan Eastern Fisheries Development 86 13876900065 Co Ltd

Zhao, Wenying Jiu Jia Jiu Food Co Ltd [email protected] 86 13826148359

Feng, Jiaxiong Guangzhou Bao Xing Trade Co. Ltd. [email protected] 86 13924204710

Chen,Chuhong Guangzhou Qian Jin Trade Co Ltd [email protected] 86 13302280918 Zhou, Ruifeng Guangdong Tian Hai Di Food Co Ltd 86 13809767791

Yu, Dongchang Guangdong Le Feng Industrial Co Ltd [email protected] 86 18820672000 ASMI International Activity Report China p. 54

Su, Guang Guangzhou Xian Hui Food Co Ltd [email protected] 86 13902232321

Li, Guangjia Guangzhou Zhongsheng Food Co Ltd [email protected] 86 18202067601

Zhong,Qiyang Guangdong Baisheng Qian Xian Fresh [email protected] 86 13822238635 Food Co Ltd Mai, Hongmei Hantong Food Co Ltd 86 13825509110

Liu,Junjie Guangzhou Angliss [email protected] 86 18902253404

Yu,Shuixing Shenzhen Jintai Shuncheng Seafood [email protected] 86 13714310566 Products Co Ltd

Zheng,Ruijia Jin Yuanxing seafood [email protected] 86 13510909255

Quek, Zann Entrée Ingredients Ltd [email protected] 852 25117588

Wan, Natalie Kai Tai Chinese Medicine (Holdings) [email protected] 852 22559622 Co. Ltd

Poon, Suki Maxim's Caterers Ltd [email protected] 852 21011728

Yip, Monica Cross International Limited [email protected] 852 28155872

Ng, Terence Nutrilink Limited terenceng@nutrilink- 852 25559218

food.com

Wan, Joan Oriole Food Company Limited [email protected] 852 22406522

ASMI International Activity Report China p. 55

Number of SMEs receiving communications (emails, direct mail, other)

Name of SME Assistance Provided • Have regular contacts with their reps in Shanghai • Exchange local seafood market information • Invite them to attend ASMI chef seminar in Shanghai and Clipper Seafood Co. Beijing • Coordinate with them about in-store and foodservice promotions

• Established regular contacts with the company in Qingdao • Coordinate with them about in-store and foodservice promotions as well as O2O promotion Chang International • Invite them to attend ASMI chef seminar in Shanghai and Beijing

Number of SMEs participating in promotions (essentially suppliers):

Total buyer introductions to SMEs:

SMEs with significant export sales increases of 20% or greater (This info in particular is particularly appreciated):