This is the peer reviewed version of the following article: Phillimore, J. and McMahon, L. 2015. Moving Beyond 100 Years: The "WA Approach" to National Party Survival. Australian Journal of Politics and History. 61 (1): pp. 37-52], which has been published in final form at http://doi.org/10.1111/ajph.12085. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving at http://olabout.wiley.com/WileyCDA/Section/id-820227.html#terms MOVING BEYOND 100 YEARS: THE ‘WA APPROACH’ TO NATIONAL PARTY SURVIVAL John Phillimore* Lance McMahon Submitted to and accepted by Australian Journal of Politics and History *Corresponding Author:
[email protected] or 9266 2849 John Curtin Institute of Public Policy, Curtin University GPO Box U1987 Perth WA 6845 Professor John Phillimore is Executive Director of the John Curtin Institute of Public Policy, Curtin University. Lance McMahon is a Research Associate at the John Curtin Institute of Public Policy, Curtin University. June 2014 1 MOVING BEYOND 100 YEARS: THE ‘WA APPROACH’ TO NATIONAL PARTY SURVIVAL Abstract Since its formation in 1913, the Western Australian branch of the National Party has faced many challenges to its survival. Electoral reform removing rural malapportionment in 2005 prompted changes in strategic direction, including abandoning coalition with the Liberal Party and creating a discrete image, branding and policy approach. Holding the balance of power after the 2008 election, the Party adopted a post-election bargaining strategy to secure Ministries and funding for its ‘Royalties for Regions’ policy. This ‘WA approach’ is distinctive from amalgamation and coalition arrangements embraced elsewhere in Australia.