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Cox IT Squad Hates EYB & KKBQ Baldrica: Not Your Average

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Cox IT Squad Hates EYB & KKBQ Baldrica: Not Your Average December 6, 2010 Issue 221 Baldrica: Not Your Average Co. Last week’s announcement (Breaking News 12/1) that former Sony/Nashville VP/Marketing Tom Baldrica was joining Average Joes Entertainment as President capped a furious period of hiring for the company. VP/Promotion Tony Morreale and reps Joe Schuld, Gwen Foster and Jay Cruze give AJE serious industry and radio heft. Add Baldrica and, well, we’ve got some questions ... like, what exactly is Average Joes? So we asked: CA: We heard rumors about a number of opportunities coming your way since your departure from Sony, including major label The Truck Stops Here: Bonneville’s WUBE/Cincinnati morning show Chris postings. Why Average Joes? Tom Baldrica Carr & Company stuffed toys into two seven-ton trucks provided by local TB: Well, I was very flattered. There were a lot Marines. Additionally, the station raised more than $3,000 in cash for the of great conversations – everything from major area Toys For Tots campaign. labels doing what I’d done before, to starting my own company, to being involved in some things Cox IT Squad Hates EYB & KKBQ that were sort of at the edges of the music business. The press release headline read, “Excited Eli Young Band Fans What kept exciting me was coming back to the Crash Cox Media Group Server.” Country Aircheck dug a little deeper idea of Average Joes. This is an organization that has already figured out with KKBQ/Houston PD Johnny Chiang: how to make money, and they’re doing it without what we’ve obviously “In a nutshell, ‘Gridiron Invasion’ is a promotion KKBQ’s been believed is the most important piece – Country radio airplay. doing the past six years,” he says. The station’s Q Morning Zoo has local It’s obviously a huge component. I’ve spent the last 17 years high schools competing for a free acoustic concert by having their cheer of my life garnering and being thrilled by it, but I look at this as squads come in and perform a custom cheer. That night, the morning the opportunity to be able to play the game a little bit differently. team emcees pre-game activities at the school’s football game. Cheers are Authenticity has sort of been the buzzword people have talked about posted on KKBQ’s website, and the top vote-getter wins the show. And, over the last three or four years. You can’t fool people anymore. you guessed it, this year’s concert headliner will be Eli Young Band. With Google, YouTube and social networking, there’s no smoke and “We opened the voting Nov. 8, and by the next afternoon we had mirrors anymore. (continued on page 6) over 180,000 votes,” Chiang says. “Our corporate servers were down ©2010 Country Aircheck™ — All rights reserved. Sign up free at www.countryaircheck.com. Send news to [email protected] December 6, 2010 Country Aircheck Weekly Page 3 only for a very short while, but it was our corporate folks who alerted us locally here in Houston about the massive amount of traffic we were MY TUNES : MUSIC THA T SHAPED MY LIFE getting. They called and asked, “What is this high school voting thing Mercury’s Southwest Regional Jill Brunett you guys are doing?” discusses her most influential songs, albums So was the promotion the bigger draw than the band? “Probably,” or concerts: Chiang says. “But I do have to say that demand this year was way 1. Paul Simon, Graceland: My parents higher than in previous years. And I do credit Eli Young Band for listened to it all the time on road trips when I was younger, and it was the only CD my that, as they are huge here in Texas. Most of the cheerleading squads college roommate and I could agree on. managed to work EYB into their custom KKBQ cheer.” And now you It’s always the album I choose when asked, know the rest of the story. ‘What’s the one album I’d bring with me if I Jill Brunett were stranded on a deserted island?!’ Industry Loses Stu Olds 2. Jamey Johnson, That Lonesome Song: I The longtime Katz Media Group CEO passed must have listened to “High Cost Of Living” over 1,000 times after away Saturday (12/4) after a battle with a leukemia- I first heard Jamey perform it in our suite at CRS. By far one of the related illness. Olds was a much-admired industry best country albums in years. leader who supported numerous industry-related 3. U2 at Soldier Field: I wasn’t the biggest U2 fan, but a couple causes and programs. friends and I went up to Chicago for [their concert]. We had tickets for the field, and it was one of the most fun nights ever. I snuck Stu Olds up right next to the stage and was so close I thought I felt Bono’s No RADAR Love sweat drip on me. The Media Rating Council has withdrawn its accreditation for 4. Patty Griffin at the Ryman: I will see Patty at the Ryman every Arbitron’s RADAR (Radio’s All Dimension Audience Research) and time she’s there. Last time I saw her, she performed her new gospel nationwide network and national radio audience services. The withdrawal is album and was joined by Emmylou Harris and Lee Ann Womack. effective with RADAR 107, set to release Dec. 13, and with the Fall 2010 Talk about goosebumps. That was my heaven right there. nationwide report, scheduled for release in early March 2011. The reason 5. Ben Folds “The Luckiest:” I’ve seen Ben Folds more times than given was because the two services incorporate data from an increasing I can count. This is my favorite love song of all time. The last verse number of PPM markets that are not yet accredited by the MRC. explains it all so well and so simply. Dial Global President/Operations Charles Steinhauer took the • An “important” piece of music you just don’t get: Grateful news in stride, noting, “We believe the marketplace has accepted this Dead, Widespread Panic, Phish. I do not like jam bands. data as currency, and will continue to utilize (them) as Arbitron works • An album you played or listened to incessantly: Pearl Jam’s Ten. I still love it to this day. (towards) accreditation for PPM and its data-dependent services.” • One obscure or non-country song everyone should listen to right Radio.com Eyes iPhone now: Mumford & Sons’ Sigh No More. The whole album is amazing. CBS Interactive Music Group has rolled out Reach Brunett at [email protected]. its Radio.com platform available as a free iPhone app, providing access to more than 20 genres and 600 stations, as well as streaming music from AOL Radio, Yahoo! Music and Last.fm. The company’s iPad app recently won the Advertising Age Media Vanguard Award. Ad clients can tailor Don’t Forget To Vote This is the final week for open nominations for the second annual these message based on station, genre or location, while listeners can CRB/Country Aircheck Awards, to be presented during CRS 2011 tag stations as favorites, purchase songs for download and share stations across 28 categories. The deadline is end-of-day this Friday (12/10). with friends through Facebook and Twitter. CIMG’s services have been Get details and your ballot at www.crbawards.com. downloaded more than 17 million times. More details at www.radio. com/mobile. ©2010 Country Aircheck™ — All rights reserved. Sign up free at www.countryaircheck.com. Send news to [email protected] December 6, 2010 Country Aircheck Weekly Page 4 Gig Alerts TUBE CHECK Clear Channel St. Louis is seeking an OM for its six-station cluster, which includes Country KSD. candidates are required to have Tuesday 12/7 - Joey+Rory, Jewel, Celebrity Holiday Homes (GAC); a minimum of five years’ consecutive on-air experience and five years’ Keith Urban, Tonight Show With Jay Leno (NBC). success in programming, among other considerations. Forward resumes Wednesday 12/8 - Cowboy Troy, The Mo’Nique Show (syndicated); here or to President/Market Manager Beth Davis, Clear Channel St. Little Big Town, Jimmy Kimmel Live (ABC); Joey+Rory, Outer Spaces Louis, 1001 Highlands Plaza Dr. West, Suite 100, St. Louis, MO 63110. For The Holidays (GAC); Wynonna, Oprah Winfrey Show (syndicated); KKGO/Los Angeles is accepting applications for airshifts, care of Larry Gatlin & The Gatlin Brothers, Late Late Show With Craig Station Manager Michael Levine at [email protected]. Ferguson (CBS). Thursday 12/9 - Joey+Rory, Decorating Cents: Home For The Artist News Holidays (GAC); Keith Urban, Ellen DeGeneres Show (syndicated). Kenny Chesney will perform at the fourth annual Peyton Manning Children’s Hospital Friday 12/10 - Faith Hill, Joy To The World (re-air) (GAC). Celebration Of Caring Fundraising Gala March 4 Saturday 12/11 - Keith Urban, Halftime In Real Time (re-air) (GAC). at Indianapolis’ JW Marriott. NBC’s Football Night Sunday 12/12 - Jamey Johnson, GAC Special: The Guitar Song (re-air) (GAC). In America host Bob Costas will emcee the event, which will include an awards ceremony honoring Indiana’s pediatric health community leaders. Peyton Kenny Chesney and wife Ashley will serve as Honorary Chairpersons. Reservations and details here. “Journey On” by Ty Herndon has been named the signature song of the Kevin Turner Foundation, which works to raise funds for ALS research. The former NFL fullback is also featured in the song’s music video, which is viewable here and will be available on iTunes beginning Dec.
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