CIM RADIO P E R I O D : J A N – D E C 2 0 1 8

1 Main results

Qmusic and Joe reach

every week (18-54).

2 H I G H E S T W E E K LY REACH

Qmusic reaches of 18-54’s, the highest weekly reach of all radio stations.

RISING WEEKLY REACH

Joe stands out with on the commercial target group 35-54, a record achievement!

3 Daily reach in % on 18-54

20,0% 17,8% 17,8%

11,3% 11,3% 9,9% 8,9%

1,9% 1,8%

Qmusic MNM Joe Nostalgie TopRadio 4 Qmusic & Joe your par tner during the day

Home listening Car listening Work listening 4,5

4

3,5

3

54 -

18 2,5

2 density 1,5

listening 1

0,5

0 06h 07h 08h 09h 10h 11h 12h 13h 14h 15h 16h 17h 18h 19h 20h 21h

5 HIGHEST WEEKLY REACH

1 824.000 DAILY LISTENERS (12+)

2 MARKET SHARE OF 22,3% FOR THE BREAKFAST SHOW (18-44)

18- 54 18- 44

DAILY REACH

WEEKLY REACH

LISTENING TIME 6 RISING WEEKLY REACH

1 523.900 DAILY LISTENERS (12+)

2 MARKET SHARE OF 11,9% FOR THE BREAKFAST SHOW (35-54)

18- 54 35- 54

DAILY REACH

WEEKLY REACH

LISTENING TIME

7 Our new digital channels on DAB+ EVERY AD ON QMUSIC AND JOE IS ALSO BROADCASTED ON:

6. 073 3. 969 1. 789 DAILY LISTENERS DAILY LISTENERS DAILY LISTENERS

8 STEVE VAN DEN AUDENAERDE

Qmusic and Joe end 2018 with a consistently high reach, with Qm usic leading the way on a weekly basis on 18-54. Joe also expands her reach on the target group 35-54. Our new channels on DAB+ are still very recent, but we are already seeing a clear shift towards our digital radio platform s, as well as towards our internet radio stations. That is why we look forward to 2019, during which we hope to enjoy the benefits of an innovative approach and the consistency and originality in the format and brand environment of the radio stations.

A N C A E R S

Last year Qm usic established strong numbers. Not only on air, but also online, at events and with Qwistet we see that the brand is hot. This is also reflected in the large number of registrations for our first Q-MasQuerade and the Q-Run To You that will take place in a few weeks in Mechelen. Joe has found his complementary place next to Qmusic and matches the world of the active 9 fortysomethings perfectly. The success of the Top 2000 last autumn and the claim ing of the Christm as period with our Joe Christm as House confirm ed this.