Lenox Hill Red Ink Hits North Shore-LIJ

20121001-NEWS--0001-NAT-CCI-CN_-- 9/28/2012 6:42 PM Page 1

PUBLIC THEATER’S NEXT STAGE CRAIN’S® PAGE 25 NEW YORK BUSINESS

VOL. XXVIII, NO. 40 WWW.CRAINSNEWYORK.COM OCTOBER 1-7, 2012 PRICE: $3.00 Lenox Hill red ink hits North Shore-LIJ

The suburban health system’s Midas touch

HOMETOWN HERO: hasn’t yet turned Paper Enterprises Manhattan into gold President Jordan Sedler supplies local stores, employs 150 and BY BARBARA BENSON recently bought a similar company in New Jersey. When the behemoth North Shore- Long Island Jewish Health System entered the Manhattan market in May 2010 by acquiring Lenox Hill Hospi- tal, it was as if category-crusher Wal- mart had been dropped onto the Upper East Side. With $6.7 billion in annual revenue, the Long Island system had the financial resources to invest more than $100 million in its new Manhattan flagship,from which it could challenge the city’s top hospitals. No matter that Lenox Hill was on track to lose $30 million. The Great Neck, L.I.-based system had already See LENOX HILL on Page 23 Local firm seeks the

buck ennis Paper profits Meet the little engine powering Port Morris’ big comeback sweet spot

and the like, acquired Worldwide Sales a big victory for a hometown hero of IN THE & Distributing, a New Jersey-based sorts. After all, since setting up shop Is monk fruit the new BOROUGHS seller of household items and dollar- there in 1978, Paper Enterprises has Sweet’N Low? The BRONX store products. helped breathe new life into the area’s race is on to find out To those who follow corporate economy not just by providing jobs,but BY HILARY POTKEWITZ mergers, a small food-service and jani- also by supplying local merchants and BY ADRIANNE PASQUARELLI torial-supply company buying an even attracting business to the neighbor- In August, Paper Enterprises Inc., a smaller variety-store supply firm may hood. The sugar-substitute rivalry is bubbling scrappy Bronx company that supplies not seem like huge news. But in the “Paper Enterprises is one of those up again, and a Chinese melon called monk fruit is the latest target. Local paper cups, soap dispensers, napkins Port Morris section of the Bronx,it was See PAPER on Page 9 manufacturer Cumberland Packing Corp., owner of brands including Sweet’N Low and Sugar in the Raw, is GROWING A BUSINESS GUIDE launching Monk Fruit in the Raw this month. Made from the extract of the What you need to know to cut costs, raise gourd-like fruit, the new sweetener will ELECTRONIC EDITION capital and navigate the many NYC agencies be distributed in orange packets,joining a tabletop rainbow that includes the fa- affecting your bottom line P. 13 mous Sweet’N Low pink. NEWSPAPER See SWEET SPOT on Page 24 20121001-NEWS--0002-NAT-CCI-CN_-- 9/28/2012 6:43 PM Page 1

STATS AND THE CITY

TRAFFIC TSUNAMI The combination of hordes of map-reading tourists plus all those pedestrians and motorists madly monitoring their smartphones can be dangerous. Traffic deaths are soaring. FYICRAINSNEWYORK.COM

Rise23.3% in NYC traffic fatalities, to 291, in FY 2012, versus year earlier 12,460 Traffic signals in New York City (35% of them in Brooklyn) Public housing could get 120 more dense, less green Seconds that the longest red light in esidents of public housing may soon be NYC should take to turn green parting with some of their parks or parking—or both—if the New York

150 R newscom Red-light cameras in New York City City Housing Authority has its way. As of last week, it has come up with an answer for the eternal question of how to squeeze more housing 200,666 and services into the city’s space-starved landscape: put them on millions of square feet of the Potholes city repaired in FY 2012, agency’s underutilized property (and generate much-needed revenue in the process). down 34% from year earlier The plan to turn what are now parking spots, walkways and parks into at least 1,000 units of

Sources: NYC Dept. of Transportation and affordable- and market-rate housing as well as retail space would not displace any public- istockphoto CEOs for cities housing residents, nor result in the demolition of any agency buildings, Chairman John Rhea said BLACK, WHITE AND READ ALL OVER at a breakfast forum hosted by the Association for a Better New York.There could also be a Figures for advertising spending in a sample of 12 local papers and five carrot for residents: Some of the revenue generated from the private development is expected to Hispanic papers around the country show modest growth. be poured back into the sites where the construction is taking place. “This is a landmark in the evolution of NYCHA,” Mr. Rhea said. “A decade ago, it wouldn’t Ad spending, in millions have been possible, because developers would have considered our sites off-limits.” $465.8 $473.4 $439.4 $434.6 $438.1 No sites have been selected, but the idea is that multiple locations will be available to developers. $391.2 Mr. Rhea said that Manhattan would be the most likely place to start. He predicted that money could start flowing into the Housing Authority by the end of 2013. —andrew hawkins

U.N.-EVENTFUL OPENING. The Big showed the arrests were sound, but Apple’s annual weeklong stint as the other D.A.’s may yet follow the lead HOORAY! capital of the world is over, and we all of their colleague in the Bronx. ... LINCOLN CENTER has completed its six- 1Q/’11 2Q/’11 3Q/’11 4Q/’11 1Q/’12 2Q/’12 survived. Whew! Iranian President PRISON BREAK FOR LOBBYIST. After year, $1.2 billion redevelopment on time Source: Kantar Media Mahmoud Ahmadinejad behaved earning praise last week from federal and on budget. well at the U.N. General Assembly’s prosecutors for his “substantial assis- ADDICTED TO NUMBERS? GET A DAILY DOSE AT @STATSANDTHECITY opening,at least by his standards.The tance” in the investigation and pros- Israeli delegation walked out in ecution of “numerous other persons,” protest,and the show went on … and a judge gave Richard Lipsky,the lob- on. Meanwhile, President Barack byist convicted of bribing the once- THIS WEEK IN CRAIN’S Obama spoke out for free speech and powerful state Sen. Carl Kruger, a did some of his own with the ladies break. He got three months in jail IN THE MARKETS------4 over on the set of ABC’s The View.… versus the 71-month max he’d faced. SOARING OVER STATEN ISLAND. THE INSIDER ------6 New Now politicians are whispering about OY VEY! York’s least-populous borough is get- whom Mr. Lipsky has tipped as hav- CORPORATE LADDER ------8 TORNADOES “R” ting the world’s highest Ferris wheel. ing been on the receiving end of his US: NYC has seen FROM AROUND THE CITY ------9 It will be a 625-foot-tall monster that mountains of cold cash. ... MOMA AS seven tornadoes Mayor Michael Bloomberg swears COPYCAT. Not to be outgunned by its in five years. That OPINION ------10 compares with will be an attraction “unlike any oth- bigger, older rival, the Museum of three here in the GREG DAVID------11 er on the planet,” which means it Modern Art now says it,too,wants to preceding two could yet be an even bigger draw than throw open its doors seven days a decades. REAL ESTATE DEALS------12 that other waterside attraction, the week.The last time it did so was back REPORT: GROWING U.N. Meanwhile, a developer plans in 1975. Now,like the Met, it has de- to build a big outlet mall next door. ... cided that although New York’s A BUSINESS GUIDE ------13 DA BRONX D.A. BALKS. The Bronx streets aren’t paved in gold, its ever- CLASSIFIEDS ------20 district attorney’s office says that un- swelling legions of tourists are a gold country. The company’s revenue for less it can question arresting officers, mine worth tapping full time....FAIR- the fiscal year ended April 1 were up FOR THE RECORD------22 WAY STOCKS UP. BAD OPERATOR? BUSINESS PEOPLE it will no longer press charges against Long famous for its 14%. ... A former NEW YORK, NEW YORK ------25 those arrested for trespassing in pub- fresh fruits and cheeses, and more re- CEO of the prestigious Hospital for Marci Reaven is the curator lic housing. The move, reported in cently for its aggressive expansion in Special Surgery stands accused of in- SOURCE LUNCH------26 behind the first-ever exhibit The New York Times, came after re- the city and beyond, Fairway Market volvement in kickback schemes over exploring New York City’s OUT AND ABOUT ------27 ports that many of those arrested is planning its biggest sale ever. Last the decade ended in 2007. He al- were tenants or their guests. Critics week, its corporate parent filed plans legedly netted $1.4 million by extort- role in World War II. P. 7 SNAPS------27 say the arrests are similar to the to raise $150 million via an initial ing hospital vendors and employees. CORRECTIONS NYPD’s hundreds of thousands of share offer. The 11-store chain aims Don’t expect a verdict anytime soon. stop-and-frisk actions annually. Po- to open 90 stores in the Northeast A 2009 kickback case against him is J.H. Cohn and Reznick Group merged Oct. 1, 2012, creating CohnReznick. The combined 2011 firmwide revenue for J.H. Cohn and Reznick Group was $450 million. That figure lice officials said an investigation and an additional 300 across the still pending. —lauren elkies was misstated in the Sept. 24 list of the New York area’s largest accounting firms. Carlos Diaz is a real estate agent with Keller Williams Realty Landmark. His affiliation was misstated in the Sept. 24 “Unsung hospital roars back.” STORIES TO WATCH THIS WEEK vol. xxviii, no. 40, october 1, 2012—Crain’s New York Business (issn 8756-789x) is published weekly, except for double issues the weeks of July Fourth, Labor Day and Christmas, by Crain Communications Inc., 711 Third Ave., New York, NY 10017. Periodicals postage paid at Oct. 1: Federal Oct. 2: Michelin Oct. 2: Prudential Oct. 4: Final New York, N.Y., and additional mailing offices. Postmaster: Send address changes to: Crain’s civil fraud trial and Zagat reveal Douglas Elliman season of MTV’s New York Business, Circulation Department, 1155 Gratiot Avenue, Detroit, MI 48207-2912. for subscriber service: Call (877) 824-9379. Fax (313) 446-6777.$3.00 a copy, $99.95 one starts for money- how NYC releases Manhattan reality series year, $179.95 two years. (GST No. 13676-0444-RT) ©Entire contents copyright 2012 by Crain Communications Inc. All rights reserved. market fund restaurants rate in housing market Jersey Shore pioneer Bruce Bent. their 2013 guides. report. premieres.

2 | Crain’s New York Business | October 1, 2012 20121001-NEWS--0003-NAT-CCI-CN_-- 9/28/2012 6:44 PM Page 1

The unlikely assemblyman Jobs boom has softer Mark Gjonaj will be a rare specimen in ripple Albany: a pol who ran a business A new Ferris wheel and artisanal mayo BY ANDREW J. HAWKINS speak of luxury, but

When Mark Gjonaj joins the state Wall Street this ain’t Assembly next year, he won’t just be the first Albanian-American to BY JEREMY SMERD serve in the Legislature. He’ll also stick out as a businessman elected New York is not just digging itself— from the five boroughs. and the country—out of its eco- “Which is rarer?” he laughed. nomic hole.It’s scratching and claw- A real estate broker, Mr. Gjonaj ing for every dollar. (pronounced JO-nigh) runs Morris The city in August generated Park-based M.P. Realty Group, 9,100 jobs, staying on the record which was founded by his parents pace that would make 2012 its and oversees hundreds of housing strongest year of job growth since units in the Bronx. The surprise numbers were first tracked half a winner of a Democratic primary last century ago. month said his business acumen is The trend has perpetuated all sorely needed in Albany. year, astonishing economists. The “On a daily basis, someone pass- city again accounted for an outsize es a new bill or policy or tax that af- portion of the jobs created nation- fects small businesses without un- wide (approximately 96,000 in the derstanding what a small business month). New York makes up 2.9% is,” he said.“This will be a fresh per- of the country’s labor force but has spective.” generated nearly 8% of the nation’s State lawmakers often hail from job gains this year. elected officials’ staffs and local De- Economists note some trouble mocratic clubs.Those who have oth- spots: City Medicaid rolls are in- er jobs tend to be lawyers,sometimes creasing, average wage growth lags with politically connected firms. inflation, and unionized middle- Mr. Gjonaj does not come en- class government jobs are vanish- tirely from outside politics: He was ing—2,200 of them in August. But the Bronx representative on the Taxi even the most pessimistic analysts and Limousine Commission.But to dismiss the city’s 9.9% unemploy- get to Albany he had to go through ment rate as an unreliable number SURPRISE WINNER: an assemblywoman from a powerful Mark Gjonaj beat the that does not paint an accurate pic- political family. As it happened, the scion of a Bronx ture of the city’s growth. door to his victory in the primary political family. But halcyon days these are not, was opened by the incumbent her- despite rising home prices, a Ferris self, Naomi Rivera. Barely a pres- wheel project on Staten Island and ence in her Bronx district, she had the advent of artisanal mayonnaise been pummeled in the tabloids for in Prospect Heights, Brooklyn ($6 a putting family members and jar—take that, Hellmann’s!). boyfriends on the public payroll. New York’s cash cow, Wall Still, she is the daughter of As- Street, remains out to pasture. For semblyman José Rivera and the sis- three straight months, the industry ter of Councilman Joel Rivera, and has contracted its workforce. Opti-

See UNLIKELY on Page 6 buck ennis See JOB GAINS on Page 23 Campaign turns lens on Lower East Side icons

that have recently become popular Moscot eyewear ads again. In Moscot’s case, the designs spotlight longtime date back to when they were popular the first time around. family businesses “These frames are kind of having a time in the sun,” Mr. Moscot said, BY ALI ELKIN “but we’ve always sold them.” Between wholesale and retail, When eyewear brand Moscot NEIGHBORLY: Aaron Gross of Streit’s Matzos, Theodora Moscot, Mark Miller of Lower East Side BID and Nikki Russ Federman of Russ and Daughters. Moscot expects to sell about 50,000 booked the models for its latest ad- pairs of glasses this year.The frames vertising campaign, it set precise rein the Originals line retail on the quirements: Nearly all of the ama- sells specialty foods like pickled her- sold to,” said Harvey Moscot, the paign because they are instrumental Moscot website for between $225 teur subjects had to run century-old ring from a historic store on Hous- company’s owner and co-president. in preserving the neighborhood’s and $255. The company is adding family businesses near its store on ton Street; M. Katz & Sons Furni- “They weathered the storm and are history. seven new styles this fall. the Lower East Side. ture on Orchard Street; and Streit’s still thriving today.” Each of the models was pho- Moscot, now a 40-employee The campaign, for the compa- Matzos on Rivington Street. Each Also included in the campaign tographed wearing a pair of frames firm, traces its roots back to 1899, ny’s 2012 fall and winter Moscot has been family-run for at least four were Mark Miller, president of the from the Moscot Originals line, when Hyman Moscot immigrated Originals collection, launches generations. Lower East Side Business Improve- which comes from the company’s to New York from Eastern Europe Thursday.Built around a “living his- “What really struck us is that, ment District,and Billy Leroy,own- design archives. The styles have and began selling glasses out of a tory” theme, it features the propri- much like our own family, they er of Billy’s Antiques and Props.Mr. names like Izzy, Mendel and pushcart.Moscot opened its first re- etors of the Lower East Side busi- started businesses from a pushcart Moscot said the company chose Mr. Mensch.Many of them are the bold, tail location in 1925 and moved to nesses Russ and Daughters, which and sold to the same families that we Miller and Mr. Leroy for the cam- thick-framed, midcentury shapes See MOSCOT on Page 23

October 1, 2012 | Crain’s New York Business | 3 20121001-NEWS--0004-NAT-CCI-CN_-- 9/28/2012 6:45 PM Page 1 IN THE expand YOUR BUSINESS MARKETS by Matthew Flamm

NEW NOOKS: CEO William Lynch touts Barnes & Noble’s focus on content, not mall shopping. newscom

Experience The Port Authority of New York and New Jersey’s Nooks cost B&N Supplier Diversity Program cash but buy time XPOSE YOUR COMPANY to quality E contract opportunities. Each year, as part of its mission, the Port Authority of NY & NJ awards millions of ere is one place where embattled bookseller Barnes & dollars in contracts to certiﬁ ed minority, women-owned, Noble has numbers on its side: The new seven-inch small, and disadvantaged business enterprises (MWSDBEs). HNook HD and nine-inch Nook HD+ that it showed Excel with one of the largest transportation systems in the nation. off to the press last week are lighter and cheaper and have The Port Authority relies on hundreds of MWSDBEs to fuel its vast higher-resolution screens than Kindle Fire HD tablets Amazon transportation system. In 2012, it is investing over $3 billion in offered by its vastly larger rival . capital projects, including tunnels and bridges. Starting in November, the Nooks will be available in more Learn more about our supplier diversity program brick-and-mortar stores than the the pressure to keep cutting prices. and contract opportunities at www.panynj.gov/ Kindle Fire,and that’s not including In the first quarter of fiscal 2013, the nearly 700 Barnes & Noble which ended July 28, Barnes & supplierdiversity or call 212-435-7843. bookstores where they’ll be show- Noble posted revenue of $1.5 bil- cased. Amazon’s devices got booted lion,up 3% from the year-earlier pe- from Walmart in September and were riod, and a net loss of $41 million. dropped by Target in May, apparent- The company’s share price, ly after the mass retailers decided which has lost almost two-thirds of the Kindle could destroy their busi- its value in the past five years,was up nesses by putting an online mall in 7% last week, to $12.78. customers’ hands. Barnes & Noble’s leadership ar- And the Nook content applica- gues that the company is not intim- tion will soon be featured on the idated by Amazon’s clout and that Windows 8 operating system, the bookseller will thrive by focus- which is set to launch in late Octo- ing on tablets meant for content ber.The arrangement is the result of consumption, not mall shopping. a partnership with Microsoft, which “We feel like we need to understand is investing $600 million in the who we are and what we do, and Nook business over the next five then do that better than anyone,” years. CEO William Lynch said.“We’ve done But analysts question whether that with these devices.” cool, high-def Nooks—as well as a Having Nook showcases in Nook Video service that’s set to Barnes & Noble stores may prove launch this fall and Microsoft’s in- to be another, increasingly impor- vestment—can keep Barnes & No- tant advantage—one the company ble competitive in an industry that could do more to exploit. “They demands new products almost year- don’t have the deep pockets of ly. And here’s where the numbers Amazon, but they do have millions don’t look good for the last major of square feet of retail space and ĂƉůŝŶΘƌǇƐĚĂůĞŶŶŽƵŶĐĞƐ U.S. bookstore chain: Its puny mar- committed associates who can po- ket cap of $761 million is dwarfed by sition a product well,” said Michael ǆƉĂŶƐŝŽŶŽĨdĂǆWƌĂĐƟĐĞĂŶĚZĞůŽĐĂƟŽŶŽĨEĞǁzŽƌŬKĸĐĞ Amazon’s $116 billion and Apple’s Norris, a senior analyst with Simba $639 billion. Information, which covers the book “So Barnes & Noble has 150 industry. “They need to make the dŚĞĮƌŵŝƐƉůĞĂƐĞĚƚŽĂŶŶŽƵŶĐĞ tĞĂƌĞĂůƐŽƉůĞĂƐĞĚƚŽĂŶŶŽƵŶĐĞƚŚĂƚ software engineers sitting in San stores more of a strength, like Apple ƚŚĞĂƌƌŝǀĂůŽĨ͗ ĞīĞĐƟǀĞ^ĞƉƚĞŵďĞƌϮϰ͕ϮϬϭϮ Francisco—how many does Ama- has done.” ƚŚĞĮƌŵŚĂƐƌĞůŽĐĂƚĞĚŝƚƐEĞǁzŽƌŬKĸĐĞƚŽ͗ zon have?” asked Morningstar analyst While Mr.Wahlstrom of Morn- ůĂŶW͘<ĞůůĞƌ͕DĞŵďĞƌ Peter Wahlstrom. “How many does ingstar doesn’t recommend Barnes Apple have? They have the means to & Noble’s stock, he does see the ŽƌƉŽƌĂƚĞ͕ƵƐŝŶĞƐƐΘdƌĂŶƐĂĐƟŽŶĂůdĂǆ͕ ĂƉůŝŶΘƌǇƐĚĂůĞ͕ŚĂƌƚĞƌĞĚ /ŶƚĞƌŶĂƟŽŶĂůdĂǆ͕ĂŶĚdĂǆŽŶƚƌŽǀĞƌƐŝĞƐ beat up on Barnes & Noble if they Nook business turning a profit ϲϬϬ>ĞǆŝŶŐƚŽŶǀĞŶƵĞĂƚϱϮŶĚ^ƚƌĞĞƚ wanted to, in their spare time.” eventually and the brick-and-mor- ĂŶĚ ϮϭƐƚ&ůŽŽƌ He added that while Microsoft’s tar stores generating cash flow for &Ğůŝǆ͘>ĂƵŐŚůŝŶ͕^ĞŶŝŽƌŽƵŶƐĞů EĞǁzŽƌŬ͕EzϭϬϬϮϮ millions should buy time for the some years to come. “They can ŽƌƉŽƌĂƚĞ͕ƵƐŝŶĞƐƐΘdƌĂŶƐĂĐƟŽŶĂůdĂǆ ϮϭϮ͘ϯϳϵ͘ϲϬϬϬ Manhattan-based retailer, they’re maintain their niche in a core book- unlikely to make up for the mount- lover category,”he said.“I think they ĂŶĚdĂǆŽŶƚƌŽǀĞƌƐŝĞƐ ǁǁǁ͘ĐĂƉůŝŶĚƌǇƐĚĂůĞ͘ĐŽŵ ing costs of tablet development and do hang in there.” Ⅲ CN015326.qxp 8/17/2012 3:15 PM Page 1

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Monthly subscription, download & usage charges req’d for use. LTE is a trademark of ETSI. 4G LTE is available in over 300 markets in the U.S.; see vzw.com. Droid is a trademark of Lucasfilm Ltd. and its related companies. Used under license. © 2012 Verizon Wireless. F3002 20121001-NEWS--0006-NAT-CCI-CN_-- 9/28/2012 6:45 PM Page 1 THE The unlikely assemblyman INSIDER by Andrew J. Hawkins and Chris Bragg Continued from Page 3 estate is obviously my forte. And “I truly believe I did a great nego- was backed by the Bronx Democra- when there’s an injustice, someone tiating job,” he said. tic machine. So Mr. Gjonaj left has to stand up,” he said.“I’m happy Matthew Daus, former TLC nothing to chance. His campaign to do it.” commissioner and a leader of the style was flamboyant, with hints of a The injunction expired eight New Era Democrats,a club that en- car salesman:He handed out roses at days after the election. He said he is dorsed Mr. Gjonaj, said his outsider subway stops,and on sweltering days confident the court will uphold it. status is needed in Albany. set up cool-down tents for passersby. Mr. Gjonaj, who is expected to “They’re all career politicians in Friendly landlords helped place the Assembly,”Mr. Daus said.“He’s his campaign literature in apart- not.” ment buildings. And when thou- ‘They’re all Mr. Gjonaj raised tens of thousands of residents of the massive sands of dollars from real estate and Tracey Towers complex faced a 65% career construction interests, and thou- rent increase, Mr. Gjonaj got a tem- sands more from the Bronx’s growing porary restraining order to block it. politicians. Albanian-American community. In Political insiders complained total, he raked in $227,893, almost that he was just scaring up votes,but He’s not’ twice what Ms.Rivera raised over the it worked. Tracey Towers residents same period. The cash allowed Mr. newscom shot a video endorsing him, and the Gjonaj to pay top consultants like the housing complex voted overwhelm- Advance Group and fund barbecues Murdoch outfoxed by fringe party ing for Mr. Gjonaj. and other campaign events. “It was a political stunt by a guy win the Nov.6 general election in the But in Albany he will start at the upert Murdoch learned last week that he’d been who had the money to hire a lawyer heavily Democratic district, cited his bottom of the political hierarchy, fooled by a minor New York political party. to get it done,”griped one Bronx po- work on the taxi commission as evi- with a $79,500 salary and no senior- For the past two years, the conservative News Corp. litical insider. dence of his political skills. He cast ity to muscle bills through.He plans R Mr.Gjonaj said the legal maneu- the deciding vote for the recent fare to quit his brokerage business to fo- billionaire and staunch supporter of Israel has been enrolled in ver was about protecting tenants, increase and voted against the Taxi of cus on legislating. the Independence Party, whose New York City faction has not about getting votes. Tomorrow over concerns about “I’m not in this for the paycheck,” Ⅲ been linked to anti-Semitic statements and other unbecoming “I have the wherewithal. Real wheelchair accessibility. Mr. Gjonaj said. activity. Mr. Murdoch registered as a member of the party in August 2010, according to voter registration records.

A News Corp. spokesman Psychotherapist Fred Newman, Motivate. explained that Mr. Murdoch the late leader of the party’s city simply checked the wrong box on chapter, also drew scrutiny from Celebrate. a voter registration form. “I can the Post and others for supporting tell you with 100% certainty that the idea of therapists having Congratulate. this was an error,” he said. “His sexual relations with patients. intention was to register as an independent.” On his form, however, the “party enrollment Democrats’ debt Macy’s Gift Cards are the change” as well as the “address ceiling could rise perfect present for clients, change” boxes were checked. Mr. customers and employees. Murdoch had been an unaffiliated The money race between Redeemable at over 800 voter until registering at a $44 Republicans and Democrats stores nationwide and on million penthouse he’d bought on battling for control of the state macys.com, they’re one Fifth Avenue. Senate was already lopsided before of the smartest business Prompted by the Crain’s Mayor Michael Bloomberg donated decisions you’ll make this inquiry, Mr. Murdoch will leave $1 million to the GOP faction last year! And, they never expire. the Independence Party and week, renewing speculation about reregister as unaffiliated. whether Democrats can compete Call 1-800-452-4440 and The party boasts more than in November. be sure to ask about our 400,000 members in New York, Outnumbered 33-29, Minority volume discounts, or visit but insiders have long believed Leader John Sampson’s Senate macys.com/corporatesales that many if not most of them Democrats are expected to report intended to be independents, not more than $1 million on hand early Independence Party members. this month.Their Assemblyman Richard Gottfried, GOP counterparts D-Manhattan, said Mr. Murdoch recently reported is “not alone.” Candidates in having $3.6 Independence Party primaries who million, despite ring the doorbells and phones of having spent party enrollees, he said, “are often heavily already. adamantly told by the voter, ‘What John Sampson Eight Republican are you talking about? I’m not in Senate candidates any party. I’m an independent.’ ” have been running television ads, The city faction of the party in some cases for months.The (which has broken from the Democrats’ campaign arm, $1.4 statewide party) has been million in debt, sent its first two excoriated by Mr. Murdoch’s own mailers last week. New York Post, in particular because Democrats argue that of a statement by party leader demographics, issues and Barack Lenora Fulani that Jews were “mass Obama at the top of the ticket will murderers of people of color.” Ms. make up for their financial Fulani later termed the 9/11 disadvantage. But some say they attacks a “result of how America should seek loans to take a crack at has positioned itself in the world.” retaking the Senate majority. The Post has called her “a self- “It’s a presidential year,” one confessed Marxist” and an “anti- Democratic consultant said. “It Semite” and described her party could be four years before you get as “cult-like.” another shot.” Ⅲ

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6 | Crain’s New York Business | October 1, 2012 20121001-NEWS--0007-NAT-CCI-CN_-- 9/27/2012 7:28 PM Page 1

BUSINESS $8,275 The gap in median pay between full-time working men and women in NY state PEOPLE Source: National Partnership for Women & Families

EXECUTIVE MOVES

HBO: Richard Plepler, 53, was promoted to chief executive of the entertainment company. PLANE SITE: Marci He was previously Reaven developed the co-president. first show focusing on Buzzfeed: Jeff New York City during Greenspan, 42, World War II. joined the digital publishing company as chief creative officer, a newly created position. He was previously communication designer at Facebook. Chris Baker, 29, joined as creative director. He was previously a senior freelance writer. Mike Lacher, 27, joined as creative director. He was previously a creative technical consultant at Google. Related Cos.: Jeff T. Blau, 44, was promoted to chief executive of the property management company. He was previously president. Bruce A. Beal, 42, was promoted to president. He was previously executive vice president. Kenneth P.Wong, 56, was promoted to chief operating officer and director of international development. He was previously vice chairman. Lot18: Benjamin Trent, 32, joined the wine e-commerce company as chief technology officer. He was previously chief technology officer at DailyCandy. M&C Saatchi: Pierre Lipton, 40, joined the advertising agency network as chief creative officer. He was previously executive cre-

buck ennis ative director at AKQA. Ballet Hispanico: Ross Kramberg, 57, GOTHAM GIGS joined the company as executive director. He was previously executive director at the Paul Taylor Dance Foundation. Cooper Square Realty Inc.: Aaron Mehta, 27, joined the residential property management company as How NYC helped win WWII director of energy information, a newly created position. He was previously business process manager at Williams Lea. Curating the untold story of Gotham’s greatest gen Urban Engineers Inc.: Thomas E. Mitchell, 53, was promoted to director A year and a half ago, Marci Reaven, the chief individuals who were worried about the of national construction consulting In the services at the planning, design and curator for exhibits that focus on social history at frightening events around them,” she said. ¶ It construction services company. He archives: the New-York Historical Society, was given the will also feature radio broadcasts from that time was previously practice leader. Ernst & Young: Josh Herrenkohl, 39, was challenge of developing the first show ever on and the story of the production of military promoted to co-leader of the advisory a Jewish New York’s role in World War II and life in the training films—which were made in New York— firm’s U.S. construction and real estate advisory services practice. He was librarian city during that time.The result, “WWII & among many other pieces. ¶ Before she previously leader of real estate in- NYC,” features 500 objects and photographs, discovered her passion for history, which led her vestor services. who spied 13 new films and extensive interactive-media to get a doctorate in the subject at NYU, Ms. Media6Degrees: Avani Modi, 28, on a local elements that take up the entire museum. It opens Reaven was a documentary filmmaker. She joined the market- Oct. 5. ¶ Ms. Reaven, 57, led a team of more than decided to switch careers after working on a film ing technology firm Nazi group as director of mar- 50 staffers and contractors to put the show with Bill Moyers for public television on the keting. She was together. “You have such a big topic,and you have history of the automobile and Americans’ love previously senior marketing manager to figure out how to tell that story,” she said. “It affair with their cars. ¶ Though “WWII & NYC” at IPC Systems. can be frightening if you don’t have confidence, has yet to open, Ms. Reaven is already hard at Oxygen Media: Roger Guillen, 40, but that’s the fun part.” ¶ The curator’s favorite work on her next exhibit at the Historical Society. joined the company as senior vice president and creative director. He object that will be on display is the membership It is about how the federal Chinese Exclusion Act was previously vice president and card that belonged to a Jewish librarian who of 1882 affected New York’s Chinese-American Olympic creative director of marketing for the 2012 London Olympics. infiltrated a Nazi group in New York as a spy. community.That show is slated to open in 2014. TheWeek.com: Marc Ambinder, 33, “The exhibit is filled with these stories of —miriam kreinin souccar See EXECUTIVE MOVES on Page 8

October 1, 2012 | Crain’s New York Business | 7 20121001-NEWS--0008-NAT-CCI-CN_-- 9/27/2012 7:29 PM Page 1

Continued from Page 7 CORPORATE LADDER joined the website as editor at large. He was previously White House correspon- dent for National Journal. SIGHTSEEING FIRM EYES BRANDING BOOST Prudential Douglas Elliman: Christopher Poore, 36, rejoined the real estate firm as DESPITE THE RECESSION, tourism to the city has increased for all but one of the past 10 years, a boom that leaves competing travel executive vice president. He was previ- companies vying hard to win their share of the market. So when NYC & Company predicted 55 million annual visitors and $45 ously senior vice president at Corcoran. million in tourism industry spending by 2015, New York Cruise Lines—which operates Circle Line—decided to step up its game, Peter J. Solomon Co.: Ajay Bijoor, 35, hiring Len Sinisgalli, 50, to be both chief financial officer and head of business development of the sightseeing boat operator. joined the investment banking firm as vice president. He was previously vice Mr. Sinisgalli has the ideal combination of financial experience and entrepreneurial spirit, said CEO Samuel Cooperman. “These president at Miller Buckfire & Co. are skills that can’t really be learned; they have to be practiced,” said Mr. Cooperman. Shiseido Americas Corp.: Jeanette Garner, Mr. Sinisgalli previously was chief of finance at telecommunications hardware company GSM Systems and a certified public 42, joined the cosmetics company as accountant at onetime Big Five accounting firm Arthur Andersen & Co. vice president, e-commerce. She was Among his responsibilities, Mr. Sinisgalli will be tasked with raising private capital, developing a more modern previously vice president and head of brand for the company and getting more tourists on board a new Circle Line fleet of ADA-compliant tour buses e-commerce and interactive marketing at Lancôme-USA.com. due out sometime in 2013. The buses will accompany the classic sailing cruises that the company has been MSNBC: Lauren Skowronski, 30, was offering since 1945. —EVA SAVIANO promoted to vice president, media relations. She was previously director of media relations. Hearst Magazines: Jill Meenaghan, 39, joined the publishing company as associate publisher and group marketing director for the men’s group, a newly created position. She was previously executive director of integrated strategy and business development for the Condé Nast Media Group. Avi Zimak, 37, was promoted to associate publisher of House Beautiful and group digital director of Hearst Design Group. He was previously advertising director, tablet media, for Hearst Magazines. Priced out of the Manhattan market HelpUsAdopt.org: Sidney Jackson, 30, joined the nonprofit as major gifts offi- for new construction? At Trump Parc cer, a newly created position. He was ® previously individual giving manager at $ Stamford you DON’T have to pay 2,000 Harlem School of the Arts. Acquity Group New York: Tonya Leary, per square foot to live in the lap of luxury. 48, joined the brand e-commerce and digital marketing company as a client partner. She was previously an inde- We offer Manhattan quality and world-class amenities pendent consultant. McCarter & English: Gerald Levy, 71, starting at only $400 per square foot. These spacious joined the intellectual-property practice as a partner. He was previously a part- apartments offer spectacular panoramic views of the ner at Day Pitney. Keith J. McWha, 50, joined as a partner. New York City skyline and Long Island Sound. Conveniently He was previously a partner at Day Pitney. located in the heart of downtown Stamford, Trump Parc Ronald Brown, 57, joined as special counsel. He was previously senior is only 40 minutes to Grand Central counsel at Day Pitney. Average size Joseph F. Fields, 50, joined as special Station on Metro North. Experience counsel to the insurance coverage prac- 1B R 1,10 9 SF tice. He was previously counsel in the commercial litigation practice in New the best for less at Trump Parc Stamford. 2B R 1,613 SF York at Dickstein Shapiro. Quinn Emanuel Urquhart & Sullivan: $ 3BR 1,84 4 SF Prices starting at 495,000 Dominic Cerrito, 45, joined the business litigation firm as a partner. He was previously co-head of the pharmaceutical group at Jones Day. Eric Stops, 37, joined as a partner. He was previously an intellectual-property lawyer at Jones Day. Kelley Drye & Warren: Daniel P.Raglan, 36, joined the law firm as Manhattan a partner. He was previously a partner at Torys. AT AN UNBEATABLE PRICE Perkins Coie: Kester Spindler, 36, joined the law firm as a partner in the private equity practice. He was previously a partner at Kirkland & Ellis. Reed Smith: Edward H. Shapiro, 45, 203.878.6766 joined the law firm as a partner in the Luxury music industry practice. He was previously a partner at Grubman Indursky Shire & Meiselas. TrumpParcStamford.com —eva saviano A LEED Qualified Green Building Building.g. Another RICH residential experienceexpperience *Declarant,*Declarant, 33 Broad Street Associates II,II, LLCLLC intends to limit the foreforegoinggoing sasalesles incentivincentivee prprogramogram described to: EXECUTIVE PROMOTIONS [i] select units not currentcurrentlyly uundernder contract and as determined in the sole discretion of the DeclarDeclarant;ant; andand,, [i[ii]i] qqualifiedualified buybuyers,ers, subsubjectject to credit and underwritingunderwriting requirementsrequirements of partiparticipcipatingating seselectlect lenders. The sales incentivincentivee prprogramogram described mamayy be modified or terminated at any time by the Declarant. Declarant Prices and unit availability are subject to change without notice. notice Sales incentive program conditions and requirements requirementsareavailableattheTrumpParcStamfordSalesCenterandsubjecttotheprovisionsofthePublic are available at the Trump Parc Stamford Sales Center and subject to the provisions of the Public Offering Statement. This advertisement is not an offering. No offering can be made without a Public Offering Statement. The Declarant, 33 Broad Street Associates, LLC will provide a Public Offering Statement prior to any sale or any offering for sale. The Declarant, The fastest way to get an announcement into 33 Broad Street Associates, LLC is registered as a New Home Construction Contractor under Connecticut Registration Number 11411. As to New York Residents, the complete offering terms are in an Offering Plan available from Sponsor; File No. CD10-0047. Any Crain’s is to submit online. Fill out the form offering, when made is not intended for residents of any other jurisdiction where governmental approval or registration is required. © 2010 Trump Parc is a registered trademark of Donald J. Trump. Trump Parc® Stamford is not owned, developed or sold by Donald J. Trump, The Trump Organization or any of their affiliates. 33 Broad Street Associates II, LLC, the owner and developer of the property, uses the “Trump” name and mark under license from Trump Marks Stamford LLC, which license may be terminated or revoked at www.crainsnewyork.com/section/ according to its terms. In addition, the Trump Corporation was retained to manage the operations of Trump Parc® Stamford pursuant to the terms of a management agreement, which agreement may be terminated according to its terms. executive_moves. The Executive Moves column is also available online.

8 | Crain’s New York Business | October 1, 2012 20121001-NEWS--0009-NAT-CCI-CN_-- 9/28/2012 3:09 PM Page 1

IN THE BOROUGHS BRONX

He had to stop carrying Tide deter- Founder Matthew Winn serves cof- gent because a big chain store down FROM fee, and soon wine and beer. The Paper profits the block sells it for so much less. AROUND shop debuted in July,and Mr. Winn “I can’t even buy Procter & Gam- said business has fluctuated since, as Continued from Page 1 you going to get all those things?” ble goods wholesale for the prices that THE CITY the novelty has worn off a bit. original companies that laid the foun- store’s retailing them for,” Mr. Neto “People aren’t traveling to come dation by saying, yes, the Bronx is vi- Too small to buy big said. But he’s been able to keep all his BROOKLYN here,” said Mr. Winn, noting that’s able for business,”said Cedric Loftin, Among that army of smaller vari- stores open by having the right mix- OK with him because he wants the district manager of Bronx Commu- ety outposts is C&S Value Stores, a ture of good prices and variety. And then there store to be a place where locals come nity Board 1,which includes the area. local chain of discount shops. Its Jordan Sedler said it’s his mission were two in and hang out awhile. Happily,that “It is not considered a risk anymore to stores are small, so they can hardly to deliver both. “We try to have a gi- somewhat different plan has dimin- move your business here.” buy in bulk.“I’m not sure big manu- gantically broad selection of goods so As recently as June,Bushwick had no ished any spirit of competition with Thirty years ago, the move was facturers have any place for small that we can make deliveries every day, bookstores.Today, it not only boasts Bushwick’s other new bibliophile risky. Back then, when company guys like me,” said Carlos Neto, if we want, to support the independ- two, but also, as befitting an increas- destination, Human Relations, a 10- founder Herb Sedler opened his head buyer for C&S. “That’s where ent retail outlet against the invasion of ingly residential area bordering minute walk to the west at 1067 warehouse on East 132nd Street, hy- Paper Enterprises comes in—I buy the national dollar stores,” he said. Ⅲ trendy Williamsburg, these are no Flushing Ave. That more traditional podermic needles littered area streets, with them so I can sort of compete.” ordinary stores. store is an offshoot of Williamsburg and corpses turned up with disturb- That’s why Mr. Neto is eagerly LISTEN to a discussion at Molasses Books, a seller of used shop Book Thug Nation. ing frequency. Today, the area sup- awaiting the new wave of products. CrainsNewYork.com/podcasts volumes, sits at 770 Hart St. —cara eisenpress ports new restaurants like the Bruck- ner Bar & Grill and Ceetay sushi. And coming next year will be the biggest thing to hit the Bronx in years: Grocer FreshDirect will be moving its headquarters, and more than 2,000 jobs,to the neighborhood. “This area has gone from desola- tion to a healthfully occupied set of businesses and even restaurants that didn’t used to be there,” said Jordan Sedler, who a decade ago succeeded his father as president of Paper En- terprises, a com- ODDS pany that today & ENDS boasts revenue of between $50 BE FIRST million and $100 3.8% million a year. Rise in number of “We call it our chain stores in ’11 Source: Center for an little slice of Urban Future heaven.” MORE OFTEN. So confident was Herb Sedler Portion61.6% of Bronx about the area households that 15 years ago THE MOST FIRST CLASS without a car he began hosting Source: Tri-State Transportation Campaign a biennial trade show in the Port SEATS FROM NYC. 13 Morris ware- Firm HQs that house for all of the Bronx Overall company’s ven- Econ. Dev. Corp. dors. More than has helped 150 major manu- relocate to boro since ’09 facturers regular- Source: BOEDC ly make the trek. “He gets all of his vendors and suppliers and makes them come to the Bronx,” said Frank Randazzo, director of the Bronx Empowerment Zone, a program at the Bronx Overall Eco- nomic Development Corp. “He at- tracts interest in the area from other businesses,”he said,adding that Pa- per Enterprises often sponsors BOEDC events, providing cups, plates and other supplies. Yankee fans Today, the company has grown to 150 employees, drawn mostly from the borough. One of its four divisions supplies national restaurant chains, corporate offices and a Bronx landmark—Yankee Stadi- um—with food service and janitor- ial products. Another supplies small discount and variety stores. Cour- tesy of the recent acquisition, the number of its offerings will soar by nearly 50% to 3,000—everything from shampoo to charcoal. “The ability to get stuff delivered DELTA.COM/NYC at a competitive price is critical to our bodegas and small novelty stores,” said Mr.Randazzo.“In one truckload, Herb [Sedler] has up to 100 items— if you’re a small business, how else are

October 1, 2012 | Crain’s New York Business | 9 20121001-NEWS--0010-NAT-CCI-CN_-- 9/27/2012 7:21 PM Page 1

OPINION CRAIN’S NEW YORK BUSINESS

Game on at Brooklyn arena editor in chief Rance Crain publisher, vp Jill R. Kaplan udgment Day has arrived for Barclays Center— City Ratner. But the momentum generated by the arena is EDITORIAL editor Glenn Coleman and for those who fought it for nearly 10 years. undeniable, with native daughter Barbra Streisand booking deputy managing editors Valerie Block, The shiny new sports and entertainment concert dates, major corporations snapping up sponsorships Erik Ipsen assistant managing editors Erik Engquist, facility was scheduled to open Friday night with a and Russian oligarch Mikhail Prokhorov turning the Jeremy Smerd concert by hip-hop mogul Jay-Z, a champion of pathetic Nets into a hip and highly valued franchise. senior producer, news Elisabeth Butler Cordova news producer Lauren Elkies the arena and part owner of its featured tenant, the As an urban planning endeavor, the arena has national contributing editor Elaine Pofeldt columnists Greg David, Alair Townsend Brooklyn Nets basketball team. importance. Putting Barclays Center in the heart of crain’s health pulse editor Barbara Benson Growing pains can be expected as up to 19,000 Brooklyn reversed the Meadowlands mistake that senior reporters Theresa Agovino, fans arrive at once at Flatbush and Atlantic condemned the erstwhile New Jersey Nets to perennially low Aaron Elstein, Lisa Fickenscher, Matthew Flamm, J Miriam Kreinin Souccar avenues—the very spot where the Brooklyn attendance. Its success will advance a promising trend reporters Amanda Fung, Andrew J. Hawkins, Adrianne Pasquarelli Dodgers wanted to move before government resistance led toward incorporating entertainment venues into the fabric of contributing reporter Chris Bragg them to flee infamously to Los Angeles in 1958. cities rather than web reporter, producer Tania Karas art director Steven Krupinski But we expect opponents’ predictions of Brooklyn’s Barclays Center banishing them to deputy art director Carolyn McClain destruction by the Atlantic Yards project will soon be suburban peripheries. staff photographer Buck Ennis copy desk chief Steve Noveck relegated to the annals of New York’s special breed of anti- sparked growth As for those who copy editor Thaddeus Rutkowski development hysteria. foretold an Atlantic data editor Suzanne Panara even before it assistant data editor Emily Laermer Already there are clear signs that the arena and planned Yards Armageddon, researchers Eva Saviano, Amy Stern housing and retail have not doomed the area but revitalized opened last week they should want to be interns Ali Elkin, Emily Lundeen it. Once-dingy commercial strips are teeming with new proved wrong as much ONLINE AND INTERACTIVE SERVICES general manager, online & e-commerce restaurants, taverns, shops, spas and other attractive as anyone. After all, strategy Kira Bindrim businesses. Rents have tripled, and bidding wars for most of them still live senior web developer, interactive Chris O’Donnell brownstones have returned. Brooklynites are sporting the in Prospect Heights, Nets’ new logo as enthusiasm builds for the long-awaited Park Slope, Boerum Hill and nearby communities. We are ADVERTISING, MARKETING AND PRODUCTION advertising director Trish Henry return of major professional sports to the borough.The happy to note that the manager of Freddy’s Bar, whose senior account managers Irene Bar-Am, $171.5 million spent by the city on land and infrastructure tavern in the project footprint was forced out, reopened in Courtney McCombs, Sheryl Rose, Suzanne Wilson account executive Jill Bottomley Kunkes for the project is looking like a wise investment, indeed. the South Slope and loves his new digs. Arena enemy No. 1 sales coordinator Danielle Wiener newsletter product manager Alexis Sinclair The jury is still out on whether all of the Atlantic Yards Daniel Goldstein also moved there. Life does go on after credit Todd J. Masura (313-446-6097) project will be built and turn a profit for its developer, Forest development battles. Sometimes it even gets better. director, audience development Michael O’Connor senior marketing manager Catherine Schutten event producer Courtney Williams CRAIN’S ONLINE POLL COMMENTS reprint sales manager Lauren Melesio production and pre-press director Michael Corsi advertising production manager The truth about rents Suzanne Fleischman Wies TO SUBSCRIBE: For print and digital subscriptions or customer CITY COMPTROLLER’S of the increase in government foster the rational discussion service, e-mail [email protected] REPORT MISLEADS ON levies for real estate taxes and we need. or call 877-824-9379 (in the U.S. and Canada) or HOUSING-COST BURDEN water and sewer charges, yet the —joseph strasburg 313-446-0450 (all other locations). $3.00 a copy for comptroller does not suggest President the print edition; or $99.95 one year, $179.95 two The city comptroller’s recent restraining those increases as a years, for print subscriptions with digital access. Rent Stabilization Association www.crainsnewyork.com/subscribe report on rising rents (“High way to rein in rising rents— bloomberg newsbloomberg rents hitting middle-class New perhaps because Comptroller COMMUTERS TAKEN TO ADVERTISE: Yorkers,” CrainsNewYork.com) John Liu, as a city councilman, FOR A RIDE Contact Advertising Director Trish Henry at WILL BARCLAYS CENTER slices and dices the statistics to voted for two midyear real [email protected] or call 212-210-0711. WRECK SURROUNDING erroneously make it appear that estate tax increases. Nor does he Carol Kellermann is correct www.crainsnewyork.com/advertise BROOKLYN rent burdens in New York City suggest that zoning and other that a deteriorating transit FOR INFORMATION ON OUR EVENTS: are higher than elsewhere and, restrictive regulations raise the system would be devastating for Contact Event Producer Courtney Williams at NEIGHBORHOODS? unbelievably, to suggest that cost of housing. New York’s economy and [email protected] or 212-210-0257. middle-class renters have Third, when gauging average New Yorkers (“MTA www.crainsnewyork.com/events Yes. There will be mayhem in the streets. greater housing affordability affordability, the comptroller’s finances: a looming train TO CONTACT THE NEWSROOM: No. The arena will be phenomenal. problems than poor renters. report fails to consider that wreck,” Sept. 24). First, New York’s rents have many renters willingly pay But she’s wrong that we 711 Third Ave., New York, NY 10017-4036 editorial phone: 212.210.0277 fax 212.210.0799 Date of poll: Sept. 24 been rising along with rents in more than 50% of their income bear a collective responsibility 292 votes Entire contents ©copyright 2012 Crain Communications Inc. the rest of the country to the in rent for the privilege of for the system. New York riders All rights reserved. ®CityBusiness is a registered trademark point where a majority of living in core Manhattan or already pay a higher percentage of MCP Inc., used under license agreement. renters in New York and of its cost than riders in any highly desirable outer-borough PUBLISHED BY CRAIN COMMUNICATIONS INC. nationally pay more than 30% neighborhoods (or to consider other city. Our elected officials chairman Keith E. Crain of income for rent, making the the 1 million college students need to stop increasing fares president Rance Crain 30% limit an outdated who are paying rent with little (taxes, really) on those least secretary Merrilee Crain standard. (Some of your readers or no income). able to afford them and rely treasurer Mary Kay Crain 46% 54% may recall that the federal There is a clear need to more on broad-based taxes and executive vp, operations William Morrow Yes No senior vp, group publisher Gloria Scoby government used to define expand the supply and contain corporate contributions to fund group vp, technology, circulation, paying more than 25% as the costs of housing in New mass transit. manufacturing Robert C. Adams unaffordable.) York City, but exaggerating the —camille rivera vp/production, manufacturing David Kamis Second, a large part of the scope of the problem while Executive director chief information officer Paul Dalpiaz rise in rents is the direct result ignoring root causes does not United NY founder G.D. Crain Jr. (1885-1973) chairman Mrs. G.D. Crain Jr. (1911-1996) FOR THIS WEEK’S QUESTIONS: CRAIN’S WELCOMES SUBMISSIONS to its opinion pages. Send letters to [email protected]. Send columns of 475 Go to www.crainsnewyork.com/poll to have your say. words or fewer to [email protected]. Please include the writer’s name, company, address and telephone number.

10 | Crain’s New York Business | October 1, 2012 20121001-NEWS--0011-NAT-CCI-CN_-- 9/28/2012 3:09 PM Page 1

nificant gains from what is now a three-year rally in the market. A stark choice Holders of intermediate and long- term bonds are also sitting on big profits from the fall in interest rates. on capital gains They shouldn’t wait, either. The results are pretty easy to pre- dict. The stock and bond markets ne of the city’s leading real estate firms sent an will falter as a wave of selling ensues. Ditto for real estate. For this year, email last week with a dire warning. As a result there will be a big boost to city,state of the Affordable Care Act, better known as and federal coffers from capital- Obamacare,a new 3.8% capital-gains tax will be gains taxes on the profits—even the imposed on anyone selling real estate who has a MTA will benefit,since it gets a tiny piece of every real estate sale. Ofamily income of $250,000—a 25% jump, the firm warned. Next year will be another story. Even more ominous,the email continued,is the prospect that Markets will seek to figure out what effect the changes will have on in- President Obama is re-elected and vestor returns, and tax revenues will the Democrats keep control of the fall as taxable transactions decline. Senate.If so,the Bush tax cuts would Whether the result will be good be far more likely to expire, resulting or bad for the country depends on in a 23.8% capital-gains tax rate—an what you believe. If you think the increase of more than half. growing inequality gap is unfair and The conclusion was obvious: is eroding the economic life and Anyone thinking of selling proper- quality of life of most Americans, a ty should do so now and contact the 23.8% tax rate is needed. real estate firm immediately to make If you believe that low capital- sure the sale closes by Dec. 31. gains taxes encourage investment, It’s clear the 2012 election will re- which boosts capacity and allows sult in changes that will affect eco- GREG DAVID the country to grow,then such an in- nomic, tax and social policy for crease will be an economic disaster. decades to come. As President Oba- It is also true that capital gains aren’t ma’s lead in the polls widens, and as correct. Anyone thinking of selling indexed for inflation (unlike in- the Democrats improve their posi- real estate at a profit should do so become-tax brackets) and, therefore, a tion in Senate races around the coun- fore the end of the year. Why lose portion of the profits are illusory. try, it is likely that the short-term part of the profit by waiting a month Oh, that’s right—this is one of economy will be affected as well. or two? The same applies to stocks the most important things the pres- The New York real estate firm is and bonds.Many investors have sig- idential election is about.

KATHRYN S. WYLDE public, if unaddressed, would top $50 billion by 2025. Employment losses attributed to airport delays PA is finally moving and congestion would surpass 100,000 full-time-equivalent jobs. Crain’s One of the ways the Port Author- Arts&Culture How To Stand Out In A Crowd in the right direction ity is trying to stretch its resources is Breakfast: through public-private partner- Join Crain’s New York Business at our Arts & Culture DATE: ships. As Rothschild noted, it has Breakfast as we will explore a critically important had some success.The authority has Tuesday, ittle in New York City is more controversial than issue facing arts groups across the city: How To Stand October 9, 2012 attracted enormous private invest- Out In The Crowd—A candid discussion on how small the tolls on the bridges and tunnels.The Port Au- ment from Delta and JetBlue at JFK, and mid-size arts institutions can compete for PLACE: thority of New York and New Jersey recently re- and is pursuing private partners to audiences and donors. Con Edison leased detailed reports on its operations and fi- redevelop the antiquated Central Conference Center, Terminal Building at La Guardia 4 Irving Place at 14th nances by two independent expert firms that New York’s major arts institutions typically have vast and replace the aging Goethals. Street document how necessary recent toll increases are to our region’s This is only a first step in dealing resources to survive a downturn. The small to L mid-sized organizations are hardest hit. Crain’s will TIME: capacity for continued growth. with regional infrastructure chal- bring in the experts on both sides—the fundraisers Networking Breakfast: lenges. Given the federal fiscal cliff, 8:30AM - 9:00AM Long regarded as an insulated, and the funders—to discuss the challenges spite the unpopular decision in 2011 we are unlikely to see much help Program*: unresponsive bureaucracy, the Port to raise tunnel and bridge tolls, the from Washington. Gov. Andrew institutions face while trying to grab the public’s and donor’s attention and the techniques that have brought 9:00AM - 10:30AM Authority has finally opened its authority has had to put off another Cuomo has an impressive program *Program extended. books. The reports, by Navigant $17 billion in projects. for rebuilding the Tappan Zee them success. Consulting and Rothschild Inc., re- Although rebuilding the World Bridge with public and private veal an agency facing serious fiscal Trade Center has contributed to this funds and industry-labor coopera- challenges but now taking the ac- shortfall, the funding gap is largely a tion.The MTA has also put forward tions required to achieve its mission result of aging infrastructure. Some its own plan for needed toll increas- of maintaining and improving our assets, such as the George Washing- es. The city has an opportunity to Patricia Cruz Tom Finkelpearl Kate D. Levin John Tomlinson Luis A. Ubiñas transportation infrastructure. ton Bridge,are more than 80 years old help address the fiscal problem by PANELISTS: COST TO ATTEND: Just seven months ago, Navigant and require extensive repairs. Others, tolling the free East and Harlem riv- Patricia Cruz $80 for individual ticket(s). described the authority as a “dysfunc- such as the Goethals Bridge, must be er bridges—an essential part of any Executive Director, Harlem Stage / Aaron Davis Hall, Inc. $800 for table(s) of ten. Tom Finkelpearl tional organization.” Navigant’s up- replaced. Also in need of swift atten- long-term solution. Executive Director, Queens Museum of Art dated analysis makes clear that the tion are the outdated airports. The Port Authority’s commit- For more information, call the Kate D. Levin Events Hotline at governors of New York and New Jer- Our region cannot remain a ment to openness and reform is a Commissioner, New York City Department of Cultural Affairs John Tomlinson 212-210-0739. sey, as well as the authority’s leader- global economic center if our access hopeful sign that meeting the re- Executive Director, Paul Taylor Dance Company ship, are reorganizing it to operate and mobility are second-rate. The gion’s infrastructure challenges will Luis A. Ubiñas You must be pre-registered to attend this event. No refunds permitted. more efficiently in an era of dimin- airports’ condition is a particular be an all-hands-on-deck effort that President, Ford Foundation ishing public resources while making concern. They are the only line of generates the political will and local MODERATOR: Alair Townsend it more accessible and accountable. Port Authority business that gener- financial resources to keep New Crain's Columnist and Chair of the David H. Koch Theater at Lincoln Center This comes at a critical moment. ates surpluses. A 2009 study by my York the world’s pre-eminent For sponsorship opportunities, please contact Trish Henry at (212) 210-0711 or The Port Authority needs the con- organization, the Partnership for metropolis. [email protected]. SPONSORED BY: fidence of residents and businesses New York City,found the cost of our REGISTER TODAY! as it fulfills its nearly $27 billion cap- airports’ obsolescence and ineffi- Kathryn S. Wylde is the president and CEO crainsnewyork.com/events-fallarts ital plan over the next 10 years. De- ciencies to business and the flying of the Partnership for New York City.

October 1, 2012 | Crain’s New York Business | 11 20121001-NEWS--0012-NAT-CCI-CN_-- 9/27/2012 7:22 PM Page 1

REAL ESTATE DEALS

BARE BONES 666 THIRD AVE. 34 W. 33RD ST. ASKING RENT; TERM: ASKING RENT; TERM: 32 OLD SLIP Mid- to upper $60s; $36 per SF; 10 years n/a SQUARE FEET: Apparel firm re-ups ASKING RENT; TERM: $46 per SF; n/a SQUARE FEET: 11,250 18,500 SQUARE FEET: TENANT; REP: 38,750 TENANT; REPS: Handcraft Manu. Robinson & Cole; Greg Corp.; Michael Beyda in Times Square TENANT; REPS: Sentry Taubin and Craig of Benchmark Props. Centers; Jared Freede, Lemle of Studley, and LANDLORD; REPS: ne Step Up, an apparel manufacturer and wholesaler, has re- Rocco Laginestra of Andy Filler of RM 1412 Broadway CBRE Bradley Building Associates; newed the lease for its headquarters at .The lease David Levy and Brett was for 52,800 square feet. LANDLORD; REPS: LANDLORD; REP: Maslin of Adams & Old Slip Prop., Beacon Tishman Speyer Properties; in-house by Co. The building, just two blocks below Times Square, boasts Capital Partners; Robert Alexander, Bruce Greg Conen several other apparel-company tenants, including Jones New Surry of CBRE BACK STORY: Maker of kids’ and adult York and Escada USA. BACK STORY: Hartford, Conn.-based accessories moves down the block to the O BACK STORY: Conference firm will lease 167-year-old law firm, which ranks among Childrenswear Center, where it joins Cushman & Wakefield brokers Mitchell Arkin and Michelle Walker rep- Goldman Sachs’ old training center after a the top 200 in U.S., expands in shift 10 recently expanded Cutie Pie Baby and resented building owner Harbor Group International, while Jesse Rubens of $4M renovation, reports the NY Post. blocks south. other industry peers. Murray Hill Properties represented One Step Up. The current asking rents in the building are about $47 per square foot.One Step Up was able to negotiate a lower rate. “Given that this is an important anchor tenant for the building, they did substantially better than that,” Mr. Rubens said. Harbor Group acquired the building two years ago and poured $10 million into a renovation,which included upgrading the electrical and fiber-optic infrastructure. The landlord also gave a face-lift to the lobby, hallways and entry façade. Mr.Rubens said Harbor Group’s improvements led One Step Up, which moved to the building in 2004, to decide to stick around for another 10 years. “They were obviously making the right commitment to the building, and so we thought they would be a good partner for a long-term rental,” he said. One Step Up spe- cializes in clothes for children and juniors, as well as sportswear and maternity apparel. —ali elkin Dr. Martens boots up B’way store British footwear brand Dr.Martens is stepping out for a second time in the Big Apple. After leasing its first store here two years ago in SoHo, the company recently signed a 10- year deal for 6,200 square feet at 868 Broadway. The lease includes about 2,000 square feet on the ground floor, a 1,700-square-foot storage basement and 2,500 square feet on the second floor, which will be used for a showroom and office space.

® Typical neighborhood asking rents CAPITAL ONE BANK SMALL BUSINESS are around $300 a square foot, bro- CLEAR ADVANTAGE MONEY MARKET SM kers said. Union Square is increasingly becoming the footwear capital of the city—outposts from Geox, Steve Madden and Paragon are all nearby. Dr. Martens was drawn to the neighborhood for both the foot On account balances of $25,000 or more traffic and the number of other shoe A SMALL BUSINESS No monthly service charge when you maintain stores, according to Christopher a balance of $5,000 Schwart, the Cushman & Wake- MONEY MARKET ACCOUNT field broker who represented the Access your cash when you need it, while you earn tenant. Andrew Epstein of Easy Get the security and stability of a top-10 U.S. bank Street Properties represented land- THAT REALLY STACKS UP lord 868 Broadway Corp. “There’s always a lot going on there,” Mr. Schwart said, noting the Greenmarket and the new seating along the bikeway on Broadway. VISIT A BRANCH OR CALL TOLL-FREE 1-888-755-C1SB (2172) Dr. Martens is planning to open for business by the day after

Annual Percentage Yield (APY) available only with balances of $25,000 – $500,000. Rate guaranteed for 12 months. Monthly service fee of $15 charged if average daily balance is less than $5,000. Thanksgiving, just in time for the Monthly withdrawal limits may apply. Minimum of $50 required to open. Visit a branch for details. Offered by Capital One, N.A., Member FDIC. crucial holiday selling season. —adrianne pasquarelli

12 | Crain’s New York Business | October 1, 2012 20121001-NEWS--0013-NAT-CCI-CN_-- 9/27/2012 7:23 PM Page 1

SMALL BUSINESS ON THE WEB For local development corporations, small business development centers, utility services, libraries and export assistance, visit REPORT www.crainsnewyork.com/smallbiz-guide

FINANCIAL ASSISTANCE technologies. Administers the Empowerment Zone Brownfield Loan The following organizations provide Fund and offers other loans of $10,000 financial assistance or incentives to $1.2 million. to small businesses that are Contact: Kate Shackford, executive vice expanding in or relocating to the president, (718) 590-3498 Email: [email protected] New York area. Website: www.boedc.com

● ACCION EAST COAST AND ONLINE ● BUILD NYC Provides loans ranging from $500 to As a conduit bond issuer, it facilitates $50,000 to small business owners who access to private activity tax-exempt do not qualify for traditional financing. bond financing for not-for-profit Offers the Sprout Loan product for those institutions. business owners who want to start Contact: (212) 312-3600 businesses out of their homes. Email: [email protected] Contact: Alejandra Boggiano, Website: www.nycedc.com/build-nyc communications manager, (866) 245-0783 ● BUSINESS CENTER FOR NEW Lauren Yothers, online marketing AMERICANS associate, (866) 245-0783 Offers resources for business Email: [email protected] development, including technical Website: www.accionusa.org assistance, microloans of up to $35,000, and training in e-commerce and ● BOC CAPITAL CORP. business management. The center is Its Business Outreach Center Network equipped with a technology lab. provides financing (up to $70,000) to Contact: Yanki Tshering, (212) 898-4112 startup and existing community Email: [email protected] businesses. Focuses on lending to Website: www.nybcna.org minority, women, immigrant and low- income entrepreneurs. ● BUSINESS INITIATIVE CORP. Contact: Steven Gomez, director of OF NEW YORK special initiatives, BOC, Its 504 Loan program allows businesses (718) 624-9115 to obtain financing at reduced rates with Email: [email protected] 10% down. Loans can be used to Website: www.bocnet.org purchase real estate or construction equipment, or to cover land improve- ● BRONX OVERALL ECONOMIC ments and soft costs associated with a

istockphoto DEVELOPMENT CORP. project. BIC can lend as much as $5 million in economically deprived areas. Contact: Madeline V.Marquez, executive director, (718) 590-3980 Email: [email protected] Website: www.boedc.com

● BUSINESS OUTREACH CENTER NETWORK Dedicated to microenterprise and small business development. Targets low- to moderate-income communities, works GROWING to create local community wealth, economically empower individuals, create jobs and deliver more disposable income to those who are disadvantaged. Contact: Amy Feldman, director of programs, (718) 624-9115 Email: [email protected] Website: www.bocnet.org Its Refugee Microenterprise program ABUSINESSAssists with a range of services for helps eligible refugees and asylum SECTIONS Bronx businesses that are expanding, as seekers start and expand small well as firms that are interested in businesses throughout New York City. Financial assistance, relocating to the borough. Provides short- and long-term P. 13 Contact: Kate Shackford, executive vice entrepreneurial training, one-on-one president, (718) 590-3498 business counseling and access to Business improvement Email: [email protected] microloans of up to $70,000. districts, P. 16 Website: www.boedc.com Contact: Amy Feldman, director of Its Bronx Empowerment Zone offers a programs, (718) 624-9115 Assistance for women GUIDE variety of low-cost financing programs Email: [email protected] for businesses located in the zone. Website: www.bocnet.org and minorities, P. 16 Contact: Frank C. Randazzo, director, Advice and education, (718) 590-6016 ● CAMBA ECONOMIC DEVELOPMENT Targeting resources Email: [email protected] CORP. P. 17 Website: www.boedc.com Provides a spectrum of services to Procurement help, Its Bronx Initiative for Energy and the individuals looking to start or expand a Environment established the business; offers hands-on business P. 18 for small business aid Environmental Revolving Loan Fund, consultation; assists with business plan which offers loans of $10,000 to development, entrepreneurial finance Chambers of $100,000 for implementation of energy- and social-media development. Provides commerce, P.18 in New York City efficiency measures and environmental Continued on Page 14

October 1, 2012 | Crain’s New York Business | 13 20121001-NEWS--0014-NAT-CCI-CN_-- 9/27/2012 7:23 PM Page 1

REPORT SMALL BUSINESS GROWING A BUSINESS GUIDE

FINANCIAL ASSISTANCE Contact: Chet Sadowski, senior vice SMALL BUSINESS TECHNOLOGY or more employees and revenue ● NEW YORK CITY CAPITAL RESOURCE president, (212) 785-5642 INVESTMENT FUND between $150,000 and $4 million. CORP. Email: [email protected] Offers early-stage capital for qualified Contact: Paisley Demby, business services Encourages community and economic Continued from Page 13 Website: www.nybdc.com innovative technology-based New York director, (718) 730-7400 development and job creation and loans to finance startup businesses in state businesses. Equity investments Email: [email protected] retention throughout New York City by Brooklyn. ● EMPIRE STATE DEVELOPMENT range from $100,000 to $500,000 and Website: www.laguardia.edu/10ksb providing lower-cost financing pro- Contact: Jessie C. Lee, director, small New York state’s leading economic have a 3-to-1 matching funds require- grams to qualified businesses for their business services, (718) 282-2500 development agency offers loans, grants, ment. Priority is given to companies in ● NEW YORK BUSINESS DEVELOPMENT eligible capital projects or large equip- Email: [email protected] tax credits and other financing and tech- economically hard-hit regions. CORP. ment purchases. Website: www.camba.org nical assistance to support businesses and Contact: Clayton Besch, (518) 292-5700 Promotes economic development Contact: (212) 312-3600 encourage their growth, leading to job Email: [email protected] through long-term, fixed-rate loans for Email: [email protected] ● EMPIRE STATE CERTIFIED creation and prosperous communities. Website: www.nystar.state.ny.us/sbtif.htm creditworthy businesses in cooperation Website: www.nycedc.com/nyccrc DEVELOPMENT CDC: THE 504 COMPANY Contact: Steven Cohen, deputy with its lending partners. Loans of up to Certified by the U.S. Small Business commissioner and senior vice president ● LAGUARDIA COMMUNITY COLLEGE $5 million with 90% financing. ● NEW YORK CITY DEPARTMENT Administration to provide financing, of community economic development, Its Goldman Sachs 10,000 Small Contact: Chet Sadowski, senior vice pres- OF SMALL BUSINESS SERVICES with a lending partner, of up to 90% for (800) 782-8369 Businesses program provides free prac- ident, (212) 785-5642 Its Access to Capital program helps projects involving acquisitions and/or Website: www.esd.ny.gov tical business management education, Email: [email protected] access capital and lending through its improvement of real estate, machinery business support services and access to Website: www.nybdc.com NYC Business Solutions, a set of and equipment. ● EMPIRE STATE DEVELOPMENT— capital for existing businesses with four services to help businesses start, operate and expand. It refers customers to credit repair services, helps prepare financial documents and assists with applications. Contact: Donald Jones, senior program manager, (212) 618-6762 Email: [email protected] Website: www.nyc.gov/nycbusiness * Start with Unum’s industry-leading Its Avenue NYC: Commercial Revitalization program provides funding fi nancial protection benefi ts for nonprofit economic development organizations in low- and moderate- income neighborhoods to help with Bring a strong new dental plan commercial revitalization initiatives. Contact: Jessica Taylor, executive director, to the table (212) 618-8970 Email: [email protected] Website: www.nyc.gov/html/sbs/html/ neighborhood/avenuenyc.shtml Keep the essential ingredients of our Its Locally Based Enterprise program works to promote construction con- appealing enrollment, education and tracting for companies doing business in administrative programs economically deprived areas of the city or employing economically disadvantaged persons. Contact: Certification Hotline, And serve up a fresh (212) 513-6311 Email: [email protected] benefi ts package Website: www.nyc.gov/getcertified

● NEW YORK CITY ECONOMIC DEVELOPMENT CORP. Stimulates economic growth through expansion and redevelopment programs that encourage investment, generate prosperity and strengthen the city’s competitive position. Provides industry expertise and financial resources for companies interested in locating or growing in New York City. Contact: (212) 619-5000 Email: [email protected] Website: www.nycedc.com Its Commercial Incentives for Lower Manhattan program offers savings for businesses relocating or recommitting to lower Manhattan. They include commercial rent tax savings, sales tax savings, Lower Manhattan Relocation and Employment Assistance program benefits and World Trade Center rent reductions. Contact: (212) 619-5000 Email: [email protected] Website: www.nycedc.com

● NEW YORK CITY FINANCIAL NETWORK ACTION CONSORTIUM Provides loans up to $200,000 for established small businesses and up to What do you look for in a benefi ts provider? A clear source of strong expertise, the right $50,000 for startups. Amounts can be resources and caring help when it’s needed most. As a leader in fi nancial protection higher with real estate collateral. Loans are made for leasehold improvements, benefi ts, Unum has always provided intelligent and fl exible solutions to meet the needs of working capital and equipment acquisi- more than 100,000 companies. Now those solutions include dental coverage that offers a tion. Terms are more flexible than tradi- wide network through a partnership with United Concordia paired with our simplifi ed tional financing sources. enrollment, education and administrative tools. It’s a plan you can sink your teeth into. Find Contact: Peter L. Bray, executive director, (212) 254-6060, ext. 100 out more by visiting unum.com/dental. Email: [email protected] Website: www.yourncu.org DENTAL DISABILITY LIFE ACCIDENT CRITICAL ILLNESS ° ° ° ° ● NEW YORK CITY INDUSTRIAL DEVELOPMENT * #1 in Group disability, Gen Re 2010 U.S. Group Disability Market Survey, 2011. Based on inforce cases. Its Agency Bond program issues tax- © 2012 Unum Group. All rights reserved. Unum is a registered trademark and marketing brand of Unum Group and its insuring subsidiaries. Dental plans are marketed by Unum, exempt bonds to finance capital projects administered by United Concordia Companies, Inc. and underwritten by United Concordia Life and Health Insurance Company, United Concordia Dental Corporation of Alabama, United Concordia Insurance Company of New York and United Concordia Insurance Company. For more information, please visit the “Disclaimers” link at www.ucci.com. NS12-043 of $4 million or more. Qualifying bor- rowers include owners and developers of manufacturing and solid-waste recycling facilities and developers of eligible facili-

14 | Crain’s New York Business | October 1, 2012 20121001-NEWS--0015-NAT-CCI-CN_-- 9/27/2012 7:24 PM Page 1

REPORT SMALL BUSINESS GROWING A BUSINESS GUIDE

ties in the Empowerment Zone. tax benefits assistance, financing assis- mortgage tax exemptions as well as the WEALF Fund Advisory Committee, Contact: (212) 312-3600 tance, MWBE certification, procure- issuance of taxable and tax-exempt (212) 366-0033 Email: [email protected] ment opportunities and entrepreneurial bond financing. Email: [email protected] Website: www.nycedc.com/nycida development. Contact: Anthony N. Manetta, CEO and Website: www.yourfutureinbusiness.org ● ● 29% NEW YORK CITY INDUSTRIAL Contact: Stephane Hyacinthe, industrial executive director, (631) 853-4802 U.S. SMALL BUSINESS DEVELOPMENT AGENCY business zone coordinator, (718) 732-7536 Email: [email protected] ADMINISTRATION of local small businesses Its Small Industry Incentive program pro- Jamila Diaz, industrial business zone Website: www.suffolkida.org The nation’s largest single backer of have short-term hiring plans vides qualifying industrial and manufac- director, (718) 732-7536 small business loans. Guarantees loans turing companies with real estate tax Garrett Lucien, director of business ● THYPIN OLTCHICK INSTITUTE FOR of up to $5 million. abatements, mortgage-recording tax ben- services, (718) 732-7536 WOMEN’S ENTREPRENEURSHIP @ FEGS Contact: Ronald Goldstein, assistant efits and sales tax exemptions on the pur- Email: [email protected] Provides and administers the Women’s district director for lender relations, Website: Enterprise Action Loan Fund, 32% chase of materials used to construct, ren- www.sobro.org which (212) 264-4321 ovate or equip facilities for their own use. offers a combination of business men- Email: [email protected] of local small firms say Contact: (212) 312-3600 ● SUFFOLK COUNTY INDUSTRIAL toring and financing for women with an Website: www.sba.gov business conditions are Email: [email protected] DEVELOPMENT AGENCY established business and a specific plan good or excellent Website: www.nycedc.com/nycida Provides economic development for utilizing the funds in the Greater ● WASHINGTON HEIGHTS AND INWOOD opportunities for the retention and New York area. DEVELOPMENT CORP. Source: Capital One Bank ● NEW YORK STATE FOUNDATION FOR recruitment of companies to the Contact: Fabianne Gershon, director, the Its BO$$ Loan program provides direct SCIENCE, TECHNOLOGY AND INNOVATION county. Provides incentives on real Thypin Oltchick Institute for Women’s loans of up to $50,000 to businesses western Bronx. Makes larger loans in Its Small Business Technology Investment property tax relief, sales taxes and Entrepreneurship @ FEGS, member of primarily in upper Manhattan and the partnership with other lenders. Fund offers capital for qualified innovative-technology-based businesses. Investments (debt and equity) range from $50,000 to $500,000 and have a matching-funds requirement. Also promotes regional seed funds and works with regional investors to provide technology startups with funding and support at the earliest stages of investing. Contact: Clayton Besch, director of business development, (518) 292-5700 Email: [email protected] Website: www.esd.ny.gov

● NEW YORK STATE TRADE ADJUSTMENT ASSISTANCE CENTER Equips manufacturers and service firms to respond to imports by offering 50-50 cost-sharing on consulting projects up to $150,000. The funds are applied toward the cost of professional consultants, engineers or other outside service providers to implement projects in a wide variety of areas. Contact: Gary Youmans, director of client development, (212) 921-1662, ext. 302 Email: [email protected] Website: www.nystaac.org

● NYSERDA—NEW YORK STATE ENERGY RESEARCH AND DEVELOPMENT AUTHORITY Provides objective information and analysis, innovative programs, technical expertise and funding to help New York homeowners, consumers and businesses increase energy efficiency, save money, use renewable energy and reduce reliance on fossil fuels. Contact: (866) NYSERDA Website: www.nyserda.ny.gov Its Innovation & Business Development program provides support for clean energy development and manufacturing companies from early-stage seed fund- Robert Half will help you find the optimal balance of temporary, project consulting ing to readiness for commercial intro- duction, focusing on successful product and full-time financial resources to improve productivity and profitability within your commercialization as well as the development of an environment that fosters organization. As the world’s leader in specialized financial consulting and staffing entrepreneurial innovation. Contact: Jeffrey Peterson, NYSERDA services for more than 60 years, only Robert Half offers you this complete solution. program manager, innovation and business development, (866) NYSERDA Email: [email protected] Accountemps, Robert Half Finance & Accounting and Robert Half Management Website: www.nyserda.ny.gov Resources are the leaders in specialized financial and accounting staffing for temporary, full-time ● QUEENS ECONOMIC DEVELOPMENT and project placement, respectively. CORP. Its Business Services Department provides training courses, workshops and one-on-one technical assistance in business development to startups and growing businesses. Assists in MWBE certification, permit/licensing, business registration. Hosts the borough-wide business plan competition, Women’s 1.800.803.8367 Business Center and networking events. accountemps.com Contact: Franklin Mora, deputy director, (718) 263-0546 1.800.474.4253 Johanna Maynard, director, Women’s roberthalf.com Business Center, (718) 263-0546 Email: [email protected] TEMPORARY / PROJECT / FULL- TIME 1.888.400.7474 Website: www.queensny.org roberthalfmr.com ● SOUTH BRONX OVERALL ECONOMIC DEVELOPMENT CORP. Provides business assistance services © 2012 Robert Half. An Equal Opportunity Employer. 0806-0005 including Empire Zone certification,

October 1, 2012 | Crain’s New York Business | 15 20121001-NEWS--0016-NAT-CCI-CN_-- 9/27/2012 7:25 PM Page 1

REPORT SMALL BUSINESS GROWING A BUSINESS GUIDE

BUSINESS Email: [email protected] Contact: Sharon M. Davidson, executive ● COLUMBUS/AMSTERDAM Website: www.villagealliance.org IMPROVEMENT Website: www.bedstuygateway.com director, (718) 783-1685 Contact: Peter Arndtsen, district manager, DISTRICTS ● CHURCH AVENUE Email: [email protected] (212) 666-9774 Contact: Lauren Elvers Collins, executive Website: www.nfbid.com Email: [email protected] QUEENS director, (718) 282-2500, ext. 63234 Website: www.columbusamsterdambid.org The BID program of the city’s ● ● Department of Small Business Email: [email protected] PARK SLOPE FIFTH AVENUE 82ND STREET PARTNERSHIP Website: www.churchavenue.org Contact: Irene LoRe, executive director, ● EAST MIDTOWN PARTNERSHIP Contact: Sofia Davila, program assistant, Services provides supplemental (718) 369-2008 Contact: Rob Byrnes, president, (718) 335-9421 services such as sanitation and ● COURT-LIVINGSTON-SCHERMERHORN Email: [email protected] (212) 813-0030 Sharada Devi, executive director, maintenance, public safety and visitor Contact: Katie Lyon, business services Website: www.parkslope Email: [email protected] (718) 335-9421 services, marketing and promotional manager, (718) 403-1618 fifthavenuebid.com Website: www.eastmidtown.org Email: [email protected]; programs, capital improvements and Email: [email protected] [email protected] ● ● beautification to enhance local Website: www.clsbid.org SUNSET PARK/FIFTH AVENUE FASHION CENTER Website: www.82ndstreet.org Contact: Contact: business conditions. All are funded by Renée Giordano, executive Gerald Scupp, deputy director, ● EAST BROOKLYN DMA director, (718) 439-7767 (212) 764-9600 ● BAYSIDE VILLAGE a special assessment paid by Contact: William Scott Wilkins, BID Email: [email protected] Email: [email protected] Contact: Lyle Sclair, executive director, property owners within the district. manager, (718) 385-6700, ext. 19 Website: www.sunsetparkbid.org Website: www.fashioncenter.com (718) 423-2434 Email: [email protected] Email: [email protected] Website: www.eastbrooklynbid.org ● FLATIRON/23RD STREET PARTNERSHIP Website: www.baysidevillagebid.com THE BRONX MANHATTAN Contact: Jennifer A. Brown, executive ● FULTON AREA BUSINESS ALLIANCE director, (212) 741-2323 ● JAMAICA CENTER ● 161ST STREET Contact: Phillip Kellogg, manager, ● 125TH STREET Email: [email protected] Contact: Laurel Brown, executive Contact: Cary Goodman, executive (718) 928-3322 Contact: Barbara Askins, president and Website: www.discoverflatiron.org director, (718) 526-2422 director, (718) 590-5433 Email: [email protected] chief executive, (212) 662-8999 Email: [email protected] Email: [email protected] Website: www.faballiance.org Email: [email protected] ● GRAND CENTRAL PARTNERSHIP Website: www.jamaicacenter.org Website: www.161bid.org Website: www.125thstreetbid.com Contact: Alfred C. Cerullo III, president ● GRAHAM AVENUE/WOODHULL and chief executive, (212) 883-2420 ● LONG ISLAND CITY PARTNERSHIP ● FORDHAM ROAD COMMUNITY DMA ● 34TH STREET PARTNERSHIP Email: [email protected] Contact: Dan Miner, senior vice president, Contact: Wilma Alonso, executive Contact: Betty M. Cooney, executive Contact: Daniel A. Biederman, president, Website: www.grandcentral business services, (718) 786-5300 director, (718) 562-2104 director, (718) 387-6643 (212) 719-3434 partnership.org Gayle Baron, president, (718) 786-5300 Daniel Bernstein, deputy director, Email: [email protected] Email: [email protected] Email: [email protected] (718) 562-2104 Website: www.grahamavebid.net Website: www.34thstreet.org ● HUDSON SQUARE CONNECTION Website: www.licpartnership.org Email: [email protected] Contact: Ellen Baer, president, Website: www.fordhamroadbid.org ● GRAND STREET ● 47TH STREET—THE DIAMOND DISTRICT (212) 463-9160, ext. 223 ● MYRTLE AVENUE Contact: Artineh Havan, executive Contact: Michael Grumet, executive Email: [email protected] Contact: Theodore M. Renz, executive ● HUB THIRD AVENUE director, (718) 218-8836 director, (212) 302-5739 Website: www.hudsonsquarebid.org director, (718) 381-7974 Contact: Vincent Valentino, executive Email: [email protected] Email: [email protected] Email: [email protected] director, (718) 665-3983 Website: www.grandstbklyn.com Website: www.diamonddistrict.org ● LINCOLN SQUARE Website: www.ridgewood-ny.com Email: [email protected] Contact: Monica Blum, president, Website: www.shopthehub.com ● KINGS HIGHWAY ● ALLIANCE FOR DOWNTOWN NEW YORK (212) 581-3774 ● QUEENS PLAZA/COURT SQUARE DMA Contact: Phil Nuzzo, executive director, INC. Email: [email protected] Contact: Gayle Baron, executive director, ● JEROME-GUN HILL (718) 645-1100 Contact: Elizabeth H. Berger, president, Website: www.lincolnsquarebid.org (718) 786-5300 Contact: Michael Lambert, executive Email: [email protected] (212) 566-6700 Email: [email protected] director, (718) 324-4946 Website: www.kingshighwaybid.org Email: [email protected] ● LOWER EAST SIDE DMA Website: www.licpartnership.org Email: [email protected] Website: www.downtownny.com Contact: Bob Zuckerman, executive Website: www.mpcbronx.org ● METROTECH director, (212) 226-9010 ● STEINWAY ASTORIA PARTNERSHIP Contact: Ryan Grew, services manager, ● BRYANT PARK MANAGEMENT CORP. Email: [email protected] Contact: Marie Torniali, executive ● KINGSBRIDGE (718) 403-1644 Contact: Daniel A. Biederman, president, Website: www.lowereastsideny.com director, (718) 721-8252 Contact: Katherine L. Broihier, executive Email: [email protected] (212) 768-4242 Email: [email protected] director, (718) 432-6935 Website: www.metrotechbid.org Email: [email protected] ● MADISON AVENUE Website: www.steinwaystreet.org Email: [email protected] Website: www.bryantpark.org Contact: Matthew Bauer, president, Website: www.kingsbridgebid.org ● MONTAGUE STREET (212) 861-2055 ● WOODHAVEN Contact: Brigit Pinnell, executive ● CHINATOWN DISTRICT MANAGEMENT Email: [email protected] Contact: Maria A.Thomson, executive director, (718) 522-3649 ASSOCIATION Website: www.madisonavenuebid.org director, (718) 805-0760 BROOKLYN Email: [email protected] Contact: Wellington Z. Chen, executive Email: [email protected] Website: www.montaguebid.com director, (212) 346-9288 ● UNION SQUARE PARTNERSHIP Website: www.woodhavenbid.com ● ATLANTIC AVENUE BID Email: wellington@chinatown Contact: Jennifer Falk, executive director, Contact: Josef Szende, executive director ● MYRTLE AVENUE BROOKLYN partnership.org (212) 460-1200 of planning, (718) 734-4219 PARTNERSHIP Website: www.chinatownpartnership.org Email: [email protected] STATEN ISLAND Email: [email protected] Contact: Michael Blaise Backer, executive Website: www.unionsquarenyc.org Website: www.atlanticavebid.org director, (718) 230-1689 ● COLUMBUS AVENUE ● FOREST AVENUE Email: [email protected] Contact: Barbara Adler, executive ● VILLAGE ALLIANCE Contact: Loretta Cauldwell, executive ● BED-STUY GATEWAY Website: www.myrtleavenue.org director, (212) 721-5048 Contact: William Kelley, executive director, (718) 816-4775 Contact: Doug Jones, executive director, Email: [email protected] director, (212) 777-2173 Email: [email protected] (718) 636-6905 ● NORTH FLATBUSH AVENUE Website: www.columbusavenuebid.org Email: [email protected] Website: www.forestavenuebid.com Ⅲ

ASSISTANCE FOR month term for working capital, network programs, (718) 624-9115 ● EMPIRE STATE DEVELOPMENT variety of services in English and WOMEN & MINORITIES machinery and equipment, or against Email: [email protected] Its Division of Minority and Women’s Spanish that support entrepreneurs. accounts receivable. Website: www.bocnet.org Business Development assists state Provides intensive one-on-one business These organizations offer programs, Contact: Kate Shackford, executive vice Its Refugee Microenterprise program agencies in awarding a fair share of state and financial coaching, workshops and counseling, training and other services president, (718) 590-3498 helps eligible refugees and asylum contracts to minority- and women- 60-hour business development training. Omarro Benjamin, business development seekers start and expand small owned business enterprises. It certifies Contact: Santos Morales, director, specific to women and minorities officer, (718) 590-3498 businesses throughout New York City. and maintains an MWBE directory and (718) 385-6700, ext. 24 wishing to start or expand their Email: [email protected] Much-needed short- and long-term promotes MWBE business development Email: [email protected] businesses. Website: www.boedc.com entrepreneurial training, one-on-one through education and outreach. Website: www.ldceny.org business counseling and access to Contact: Dean Bennett, executive ● ASIAN AMERICAN BUSINESS ● BUSINESS CENTER FOR NEW microloans of up to $50,000 are now on director, (212) 803-2414 ● NEW YORK AND NEW JERSEY MINORITY DEVELOPMENT CENTER AMERICANS offer through this program. Email: [email protected] SUPPLIER DEVELOPMENT COUNCIL INC. Provides technical and professional Provides loans, workshops on Contact: Amy Feldman, director of Website: www.esd.ny.gov/mwbe.html Acts as a liaison between its Fortune 500 support to help Asian-American small e-commerce and business management, network programs, (718) 624-9115 members and minority businesses to business owners develop marketing and and one-on-one advice. Email: [email protected] ● HARLEM BUSINESS ALLIANCE develop contracting opportunities. Also financial strategies. Also organizes Contact: Yanki Tshering, (212) 898-4112 Website: www.bocnet.org Provides extensive technical assistance offers services including business frequent trade missions to China to help Email: [email protected] Its Women’s Business Center offers services that include one-on-one opportunity fairs, networking events, businesses access that market. Website: www.nybcna.org business training, one-on-one business counseling; entrepreneurial classroom training, virtual training, and Contact: John Wang, president, counseling and financing resources to training; financial education; women, corporate and vendor databases. (212) 966-0100 ● BUSINESS OUTREACH CENTER help women entrepreneurs start and minority and disadvantaged business Contact: Lynda Ireland, president and Email: [email protected] NETWORK grow their companies. Services are certification; and procurement assistance, chief executive, (212) 502-5663 Website: www.aabdc.com Delivers business support services— offered in English, Spanish and business workshops and seminars. Email: [email protected] including one-on-one counseling, Russian. Contact: Regina L. Smith, executive Website: www.nynjmsdc.org ● BRONX OVERALL ECONOMIC training, workshops and access to Brooklyn: North Brooklyn, director, (212) 665-7010 DEVELOPMENT CORP. financing—to individuals looking to (718) 624-9115; Staten Island: West Email: [email protected] ● NEW YORK CITY DEPARTMENT OF Its Springboard Loan Fund offers financing start or grow a small business. Programs Brighton, (718) 816-4775 Website: www.hbany.org SMALL BUSINESS SERVICES to minority and/or women entrepreneurs include Child Care Business Contact: Sujatha Sebastian, director, Its Minority- and Women-Owned Business in the area of South Bronx Community Development, Refugee Microenterprise (718) 624-9115 ● LOCAL DEVELOPMENT CORP. Enterprise program promotes the Boards 1, 2, 3, 4, 7, 8, 11 and 12. Provides Assistance and more. Email: [email protected] OF EAST NEW YORK participation of minority- and women- loans of $7,000 to $20,000 for a 24- Contact: Amy Feldman, director of Website: www.bocnet.org Its Women’s Business Center offers a owned businesses in New York City’s

16 | Crain’s New York Business | October 1, 2012 20121001-NEWS--0017-NAT-CCI-CN_-- 9/27/2012 7:25 PM Page 1

REPORT SMALL BUSINESS GROWING A BUSINESS GUIDE

ASSISTANCE FOR Contact: Lawrence Benjamin Miles, for women interested in starting or executive director, (212) 366-0033 Email: certification@ WOMEN & MINORITIES business assistant, (212) 491-9640, expanding a business. Offers assistance Email: [email protected] womenpresidentsorg.com ext. 105 and training in finance, management, Website: www.yourfutureinbusiness.org Website: www.wpeo.us Email: [email protected] marketing, procurement and specialized procurement process. Certified vendors Website: www.nywcc.org topics. ● U.S. SMALL BUSINESS ● WOMEN’S VENTURE FUND receive access to contracting Contact: Robin Wilson, director, ADMINISTRATION Serves women entrepreneurs through opportunities, exclusive networking ● OPPORTUNITY DEVELOPMENT Women’s Business Center, Its Business Development Program funding, consultation and collaboration. events and free one-on-one procurement ASSOCIATION (718) 263-0546 provides special programs and services Contact: Maria Otero, founder and guidance. Its Minority Business Center offers Email: [email protected] for women through its network of president, (212) 563-0499 Contact: Call 311 and ask for contract procurement, loan packaging, Website: www.queensny.org Women’s Business Centers. Email: [email protected] Department of Small Business Services bank and alternative financing, business Contact: Clyde Martin, chief of business Website: www.womensventurefund.org Email: [email protected] plan preparation, minority certification ● THYPIN OLTCHICK INSTITUTE FOR development, (212) 264-5276 Website: www.nyc.gov/getcertified and general business consulting. WOMEN’S ENTREPRENEURSHIP @ FEGS Email: [email protected] ● WORKSHOP IN BUSINESS Contact: Yehuda Turner, executive Assists women and men from the Website: www.sba.gov/ny/ny OPPORTUNITIES ● NEW YORK WOMEN’S CHAMBER director, (718) 522-5620 greater New York City area who are or Enables small business owners and OF COMMERCE Email: [email protected] want to be entrepreneurs and small ● WOMEN PRESIDENTS’ EDUCATIONAL entrepreneurs in underserved Its Upper Manhattan Micro-Enterprise Website: www.mbda.gov business owners by offering individual ORGANIZATION communities to achieve financial success Institute provides entrepreneurial consultations, forums, classes, Provides Women’s Business Enterprise in starting, operating and expanding training and coaching, as well as ● QUEENS ECONOMIC DEVELOPMENT mentoring, non-interest loans and National Council certification and offers businesses. business development and financing CORP. resources. Connects entrepreneurs with educational programs to women Contact: Victoria Rodriguez, operations assistance, to socially and economically Its Women’s Business Center provides specialized services and experts in their entrepreneurs. manager, (212) 684-0854, ext. 0540 disadvantaged entrepreneurs in the information, training, individual field. Contact: Marsha Firestone, founder and Email: [email protected] Upper Manhattan Empowerment Zone. technical assistance and opportunities Contact: Fabianne Wolff Gershon, president, (212) 688-4114 Website: www.wibo.org Ⅲ

ADVICE AND (212) 803-3234 Contact: Marion Lunt, marketing and Website: www.itac.org businesses with other city agencies and EDUCATION Email: [email protected] communications director, utilities to help them troubleshoot Website: www.esd.ny.gov (212) 809-3900 ● LAGUARDIA COMMUNITY COLLEGE challenges with license and permit These organizations and agencies Email: [email protected] Its Goldman Sachs 10,000 Small applications, request alterations to provide technical, managerial or ● FASHION INSTITUTE OF TECHNOLOGY Website: www.itac.org Businesses program provides free streets and sidewalks, and resolve utility financial advice and training to Its Enterprise Center offers four-week Its Business Growth Solutions program practical business management disruptions. entrepreneurial courses for artists, helps New York City manufacturing and education, business support services and Contact: Bernadette Nation, director, entrepreneurs interested in starting up designers and fashion industry technology companies grow to the next access to capital for existing businesses (212) 618-8706 or expanding their small businesses. professionals, as well as courses to level profitably through identifying, with four or more employees and Email: [email protected] upgrade technical skills. developing and moving innovative revenue between $150,000 and Website: www.nyc.gov/nycbusiness ● BUSINESS OUTREACH CENTER Contact: Chris Helm, coordinator, products to market up to six times faster $4 million. Its NYC Business Express program is a NETWORK (212) 217-7250 with 30%-80% less risk, targeting Contact: Paisley Demby, business services one-stop website that makes starting, Provides free services and resources for Email: [email protected] markets for expansion, streamlining director, (718) 730-7400 operating and expanding a business in small businesses. The New York City Website: www.fitnyc.edu/enterprisecenter processes and installing financial controls. Email: [email protected] New York City clearer, faster and centers serve multiethnic business Contact: Marion Lunt, marketing and Website: www.laguardia.edu/10ksb simpler. Its wizard provides information communities citywide. Brooklyn: North ● HARLEM BUSINESS ALLIANCE communications director, Its NYDesigns program helps designers on permits, regulations and incentives. Brooklyn, (718) 624-9115; south Provides extensive technical assistance (212) 809-3900 start, sustain, expand and manage their Contact: Cesar Medina, analyst, Brooklyn, (718) 253-5262; Manhattan: services that include one-on-one Email: [email protected] small businesses in order to contribute (212) 341-2042 Chinatown, (212) 571-1690; upper business counseling, entrepreneurial Website: www.itac.org positively to the health of New York Email: [email protected] Manhattan/Washington Heights- training, financial education, Its Cost Reduction Services program City’s design and creative industries. Website: www.nyc.gov/businessexpress Inwood, (212) 795-1600; Queens: women/minority and disadvantaged helps New York City manufacturing and Contact: Nepal Asatthawasi, assistant Its NYC Business Solutions offers a set of (718) 205-3773 business certification and procurement technology companies identify and director, (718) 663-8410 free services to help businesses start, Contact: Amy Feldman, director of assistance, and business workshops and implement innovative cost-reduction Email: [email protected] operate and expand in New York City. programs, (718) 624-9115 seminars. solutions in operational processes, Website: www.nydesigns.org Centers in all five boroughs offer Email: [email protected] Contact: Regina L. Smith, executive facility layout, equipment efficiencies, business courses, legal and financing Website: www.bocnet.org director, (212) 665-7010 organizational infrastructure, financial ● LOCAL DEVELOPMENT CORP. assistance, incentives, recruiting and Its Child Care Business Development Email: [email protected] accounting, technology acceleration and OF EAST NEW YORK more. offers training programs and counseling Website: www.hbany.org sustainability practices. Provides assistance to Brooklyn-based Contact: Kelvin Collins, executive to help home-based child-care providers Contact: Marion Lunt, marketing and businesses in planning, marketing, director. Call 311 and ask for NYC obtain licenses and grow their ● HOME IMPROVEMENT CONTRACTOR communications director, procurement, loan packaging and Business Solutions. businesses. TRAINING (212) 809-3900 growth strategy. Email: [email protected] Contact: Sherril Kratenstein, interim Helps clients pass the New York City Email: [email protected] Contact: Santos Morales, director, Website: www.nyc.gov/nycbusiness program director, (718) 205-3773 Department of Consumer Affairs test Website: www.itac.org Women’s Business Center, Email: [email protected] and obtain licenses to work legally as Its Lean Manufacturing program helps (718) 385-6700, ext. 24 ● NEW YORK CITY OFFICE Website: www.bocnet.org home-improvement contractors. New York City manufacturers identify Email: [email protected] OF THE COMPTROLLER Its Fort Greene Fashion Group provides Contact: Nick Hardie, director, home- and implement ways to optimize their Website: www.ldceny.org Its Community Action Center helps small entrepreneurial training and networking improvement contractor training, processes—accelerated cycle times, businesses that want to learn about city opportunities for independent fashion (718) 263-0546 increased production and reduced ● NEIGHBORHOOD ENTREPRENEUR services or regulations; answers designers. The group gathers monthly to Email: [email protected] inventory—creating the capacity and LAW PROJECT questions about contracts, procurement participate in workshops and meet Website: www.queensny.org financial savings critical to new product Provides low-income micro- policy or claims against the city; and buyers, manufacturers, marketers and innovation and profitable growth. entrepreneurs who are interested in helps solve any problem related to New other people involved in the fashion ● INDUSTRIAL AND TECHNOLOGY Contact: Marion Lunt, marketing and starting a small business or who already York City government or services. industry. ASSISTANCE CORP. communications director, (212) 809-3900 have an existing business with free legal Contact: Carmen Lourdes Martinez, Contact: Sujatha Sebastian, director, Helps New York City manufacturing Email: [email protected] assistance on issues such as structuring director, (212) 669-3916 Women’s Business Center, and technology companies grow Website: www.itac.org the business, protecting intellectual- Email: [email protected] (718) 624-9115 profitably with solutions targeting Its Sustainable Business Practice property rights, drafting contracts and Website: www.comptroller.nyc.gov Email: [email protected] growth through innovation, cost program helps New York City reviewing commercial leases. Website: www.bocnet.org reduction, operational efficiency, manufacturers save money and green Contact: (212) 382-6633 ● NEW YORK STATE PROFESSIONAL sustainability, workforce development, their operations by reducing waste, Email: [email protected] ADVISORS FOR COMMUNITY ● CAMBA supply chain management and shrinking their carbon footprints, Website: www.citybarjusticecenter.org ENTREPRENEURS (NYPACE) Its Small Business Services program technology acceleration. increasing energy efficiency, identifying Stimulates job creation and wealth provides a spectrum of services to innovation opportunities, applying for ● NEW YORK CITY BUSINESS generation in disadvantaged or entrepreneurs looking to start a business government incentives and creating SOLUTIONS—BROOKLYN CENTER economically depressed areas of New and to existing small businesses looking ABOUT THIS GUIDE financial return through recycling. The Brooklyn chamber and its alliance York City by providing assistance to to expand. It provides small business Contact: Marion Lunt, marketing and provide a wide range of promotion, local entrepreneurs through the loans of up to $15,000, free THESE LISTINGS were compiled communications director, support, education and advocacy services company’s network of volunteer advisory entrepreneurial training, business by Suzanne Panara, Emily (212) 809-3900 to its members and clients in its effort to groups. consulting and business plan Email: [email protected] attract and maintain investment Contact: Kristin Darga, executive Laermer, Amy Stern and Eva Website: development. Saviano. Organizations were www.itac.org opportunities in the borough and director, (646) 430-9920 Contact: Jessie Lee, director of small Its Technology Practice program helps improve local business conditions. Email: [email protected] asked to provide information if Contact: Website: business services, (718) 282-2500 they appeared in last year’s guide New York City technology Manuel Dominguez, director, www.nypace.org Email: [email protected] entrepreneurs develop a business plan; New York City Business Solutions Website: or if they contacted Crain’s ● NEW YORK STATE ENVIRONMENTAL www.camba.org requesting inclusion. Some pitch to venture capitalists; identify the Center, Brooklyn, (347) 296-8025 right partners, customers and resources; Email: mdominguez@nycbusiness- FACILITIES CORP. ● EMPIRE STATE DEVELOPMENT entries have been edited for Small Business Environmental length. locate R&D funding; commercialize solutions.com Its Its Entrepreneurial Assistance program their technologies; escalate production; Website: Assistance program helps small provides training, technical assistance Organizations that would like to build their supply chains; and grow www.ibrooklyn.com/site/chamberdirect/ businesses comply with federal and state and support services to individuals who appear in the next guide should profitably. businesssolutionscenter environmental regulations. Free have recently started a business in New email descriptions that follow the Contact: Marion Lunt, marketing and confidential services include air York state or are interested in starting guide format to cnyb-research communications director, ● NEW YORK CITY DEPARTMENT permitting and compliance, evaluation one. @crainsnewyork.com. (212) 809-3900 OF SMALL BUSINESS SERVICES of emission-control technologies Contact: Joyce Smith, director, Email: [email protected] Its Business Outreach Team connects Continued on Page 18

October 1, 2012 | Crain’s New York Business | 17 20121001-NEWS--0018-NAT-CCI-CN_-- 9/27/2012 7:26 PM Page 1

REPORT SMALL BUSINESS GROWING A BUSINESS GUIDE

ADVICE AND center of world commerce, finance and Email: [email protected] Email: [email protected] and experts in their field. EDUCATION innovation. Website: www.queensny.org Website: www.newyorkcity.scorenyc.org Contact: Fabianne Wolff Gershon, Contact: Andrew Sullivan, Its Entrepreneurial Assistance program executive director, (212) 366-0033 (212) 493-7488 offers five- and 10-week programs ● SUFFOLK COUNTY DEPARTMENT Email: [email protected] Continued from Page 17 Email: [email protected] designed to teach the essentials of OF ECONOMIC DEVELOPMENT Website: www.yourfutureinbusiness.org pollution prevention opportunities. Website: www.pfnyc.org business development. Provides AND PLANNING Contact: Harry Ching, manager, Its New York City Investment Fund is its specialized services—including Helps business owners obtain public and ● U.S. SMALL BUSINESS (800) 780-7227 economic development arm and spurs entrepreneurial training, counseling and private financing, provides ADMINISTRATION Website: www.efc.ny.gov job creation in the five boroughs by financial packaging of working-capital individualized counseling and technical Provides one-on-one counseling and investing in companies that expand new loans—to both startup and existing business assistance, and offers access to training for startup and existing ● NEW YORK STATE OFFICE OF and innovative sectors and by creating Queens businesses. government contract information and businesses. INFORMATION TECHNOLOGY SERVICES employment opportunities in some of Contact: Rob MacKay, director of public training seminars. Contact: Pravina Raghavan, district Its Business Permit Unit provides the city’s poorest neighborhoods. relations, marketing and tourism, Contact: Joanne Minieri, deputy county director, (212) 264-1318 individualized assistance in identifying Contact: Andrew Sullivan, (718) 263-0546, ext. 12 executive/commissioner of economic Email: [email protected] and obtaining licenses and permits. Its (212) 493-7488 Franklin Mora, program manager, development and planning, Website: www.sba.gov Online Permit Assistance and Licensing Email: [email protected] (718) 263-0546, ext. 18 (631) 853-4800 website has a database of more than Website: www.nycif.org Email: [email protected] Email: [email protected] ● WOMEN PRESIDENTS’ ORGANIZATION 1,200 business permits. Website: www.queensny.org Website: www.suffolkcountyny.gov Offers peer advisory groups for women Contact: Kathleen Davidson, supervisor, ● QUEENS ECONOMIC DEVELOPMENT chief executives and presidents at (518) 474-8275 CORP. ● SCORE, COUNSELORS TO AMERICA’S ● THYPIN OLTCHICK INSTITUTE FOR companies with annual revenues of more Email: [email protected] Helps create and retain jobs through SMALL BUSINESS WOMEN’S ENTREPRENEURSHIP @ FEGS than $2 million ($1 million for service- Website: www.opal.ny.gov programming that grows our Provides free counseling to startups and Assists women and men from the Greater based businesses). Groups meet monthly neighborhoods, assists small businesses existing businesses on various aspects of New York City area who are or who want to promote professional and personal ● PARTNERSHIP FOR NEW YORK CITY and promotes tourism and business their operations, including marketing, to be entrepreneurs and small business development. A network of business leaders dedicated development. financing, production and business owners by offering individual Contact: Marsha Firestone, president and to enhancing the economy of the five Contact: Rob MacKay, director of public plans. Also runs seminars on various consultations, forums, classes, mentoring, founder, (212) 688-4114 boroughs of New York City and relations, marketing and tourism, topics (moderate attendance fee). no-interest loans and resources. Connects Email: [email protected] maintaining the city’s position as the (718) 263-0546, ext. 12 Contact: Ivan Z. Szanto, (212) 264-4507 entrepreneurs with specialized services Website: www.womenpresidentsorg.com Ⅲ

PROCUREMENT HELP procurement technical assistance and which buyers can receive information CHAMBERS ● NEW YORK WOMEN’S CHAMBER training workshops to meet the needs from vendors and suppliers. OF COMMERCE OF COMMERCE The following local, state and of small, minority and women business Contact: Dolores M. Hofman, program Helps startup and existing enterprises owners. manager, (718) 244-6852 New York’s chambers of commerce with business planning, financing and federal agencies and organizations Contact: Email: Edgard A. Hernandez, director, [email protected] assist small businesses by offering a investment; business registration; assist small businesses in obtaining (718) 482-5306 Website: www.asdoonline.com acquisition of permits and licenses; government contracts by providing George Llanos, procurement counselor, range of services, including financial advertising and selling; training and counseling, education and technical (718) 482-5306 ● SOUTH BRONX OVERALL ECONOMIC assistance, networking opportunities, hiring; and certification with the city assistance. Email: [email protected] DEVELOPMENT CORP. legislative initiatives and other and state of New York. Website: www.laguardia.edu/ptac Provides counseling and technical resources. The local chamber is small Contact: Lawrence Benjamin Miles, The Northeast Small Business assistance to help small veteran-, businesses’ best resource for city business assistant, (212) 491-9640, ● BROOKLYN CONNECTS Transportation Resource Center of the minority- and women-owned businesses government, business data, and ext. 105 Expands business opportunities for U.S. Department of Transportation, sell goods to the government. Provides Email: [email protected] vendors, especially minority- and located at LaGuardia Community one-on-one assistance and sponsors community profile and visitor guide Website: www.nywcc.org women-owned firms, by providing College, helps new and emerging workshops to assist with certifications information. streamlined information about public businesses obtain transportation-related and registering businesses with various ● QUEENS CHAMBER OF COMMERCE contracting and purchasing contracts. Assistance is available through agencies. ● BROOKLYN CHAMBER OF COMMERCE Helps businesses get their voices heard opportunities, while fostering business- training and advising. Contact: Rogina Coar-Smith, director, AND ALLIANCE in the community and connect with to-business exchange and partnerships Contact: Elizabeth Perdomo, director, procurement technical assistance A membership-based business assistance industry experts and others. in the private sector. (718) 482-5941 program, MWBE certification and and economic development organization Contact: Jack Friedman, executive Contact: Carlo A. Scissura, president and Email: [email protected] MWBE technical assistance programs, that provides support and services to small director, (718) 898-8500 chief executive, (718) 875-1000, ext. 125 Website: www.osdbu.dot.gov (718) 732-7540 businesses in Brooklyn. Sophia Ganosis, chief of operations, Email: [email protected] Email: [email protected] Contact: Veronica Harris, director of (718) 898-8500 Website: www.ibrooklyn.com ● NEW YORK CITY DEPARTMENT Website: www.sobro.org human resources and administration, Email: [email protected] OF SMALL BUSINESS SERVICES (718) 875-1000, ext. 127 Website: www.queenschamber.org ● HARLEM BUSINESS ALLIANCE Its Emerging Business Enterprise ● SUFFOLK COUNTY DEPARTMENT Carlo A. Scissura, president and chief Provides extensive technical assistance program works to ensure that businesses OF ECONOMIC DEVELOPMENT executive, (718) 875-1000, ext. 125 ● STATEN ISLAND CHAMBER services that include one-on-one owned, operated and controlled by AND PLANNING Email: [email protected] OF COMMERCE business counseling, entrepreneurial individuals who are socially and Provides technical assistance and Website: www.ibrooklyn.com Acts to improve the economic climate training, financial education, economically disadvantaged receive advice on how to access the Suffolk and expand business opportunities. women/minority and disadvantaged preference for contracting opportunities County bid process and requests for ● CITY ISLAND CHAMBER OF COMMERCE Contact: Linda M. Baran, president and business certification and procurement with New York City. proposals. Promotes business for City Island. chief executive, (718) 727-1900 assistance, and business workshops and Contact: Certification Hotline, Contact: Joanne Minieri, deputy county Helps businesses and visitors with Email: [email protected] seminars. (212) 513-6311 executive/commissioner of economic information through the chamber Website: www.sichamber.com Contact: Regina L. Smith, executive Email: [email protected] development and planning, website, emails and phone calls. Has director, (212) 665-7010 Website: www.nyc.gov/getcertified (631) 853-4800 strong working relationships with local ● WASHINGTON HEIGHTS AND INWOOD Email: [email protected] Its Locally Based Enterprise program Email: [email protected] politicians and community board. CHAMBER OF COMMERCE Website: www.hbany.org ensures the participation of small Website: www.suffolkcountyny.gov Contact: Paul W. Klein, vice president, Promotes economic development and construction businesses in the city’s (718) 885-9100 community growth and serves as a ● LAGUARDIA COMMUNITY COLLEGE procurement process by designating ● U.S. SMALL BUSINESS Email: [email protected] resource for members. Acts as a liaison Its Procurement Technical Assistance subcontracting opportunities. Firms ADMINISTRATION Website: www.cityislandchamber.org to governmental agencies and elected Center assists New York City firms in must have average annual revenue Its Office of Business Development officials. marketing their goods and services to of less than $2 million. offers the 8(a) program for ● MANHATTAN CHAMBER OF COMMERCE Contact: Rita Kardeman, executive the federal, state and local Contact: Certification Hotline, economically and socially Represents the voices of 100,000 director, (212) 928-6595 governments. The center offers (212) 513-6311 disadvantaged small businesses to businesses in Manhattan, ranging from Email: [email protected] Email: [email protected] assist them with federal procurement sole proprietors/entrepreneurs to large Website: www.wahichamber.org Website: www.nyc.gov/getcertified opportunities and with growing corporations. Holds educational ● GROWTH SPURTT Its Procurement Technical Assistance annual sales. seminars, fights for pro-business WEST MANHATTAN Center helps firms assess government Contact: Clyde Martin, chief of business legislation, fosters networking and CHAMBER OF COMMERCE NY metro seed funding on the rise contracting opportunities and provides development, (212) 264-5276 supports nonprofits by promoting Provides advice to businesses and advice on becoming a contractor, finding Email: [email protected] volunteerism and financial support. residents. Offers a member health plan $25M contracting opportunities and Website: www.sba.gov/ny/ny Contact: Laura Bucko, vice president and and discounts on credit-card processing. competing on bids and RFPs at the city, Its Office of Government Contracting director of communications, Showcases local businesses with the state and federal levels. helps small businesses get federal (212) 473-7875 Amsterdam and Columbus Avenue Contact: Procurement Helpline, government contracts by increasing the Email: [email protected] festivals. $17M (212) 513-6444 small business share of federal Website: www.manhattancc.org Contact: Andrew Albert, executive $15M Email: [email protected] procurement awards; advocating for the director, (212) 787-1112 Website: www.nyc.gov/getcertified breakout of items for full and open ● NEW YORK CITY HISPANIC Email: [email protected] competition; identifying, developing CHAMBER OF COMMERCE Website: www.westmanhattan ● QUEENS AIR SERVICES Ⅲ $9M and marketing prime contractors; and Represents and advocates for Hispanic chamber.org DEVELOPMENT OFFICE counseling small businesses and businesses in New York City in a cohe- Provides free assistance and services assisting them in identifying and sive manner, assists new entrepreneurs TO SEE local development corporations, to Queens-based businesses by obtaining subcontracts. and vitalizes existing businesses. small business development centers, matching them with aviation-industry Contact: Janette Fasano, area director, Contact: Nick Lugo, president, utility services, library listings and export 3Q 2011 4Q 2011 1Q 2012 2Q 2012 buyers and general contractors at (617) 565-5622 (212) 348-8270 assistance, visit www.crainsnewyork Email: Email PwC/NVCA MoneyTree Report LaGuardia and JFK airports. Sponsors [email protected] : [email protected] .com/smallbiz-guide an annual free networking event at Website: www.sba.gov Ⅲ Website: www.nychcc.com

18 | Crain’s New York Business | October 1, 2012 new ideas old equipment

WHERE TO NEXT?

SFDS LLC of Greenpoint, Brooklyn is on a mission to turn their customers’ visions into reality. With ﬁnancing and continual guidance from their local Chase Business Banker, they were able to buy the specialized machinery they needed to not only take on bigger projects, but to also hire more artists from the local community.

Find out what’s next for your business at chase.com/MainStreet/NewYork or call Andrea Principe at 212-899-1865.

TO PLACE A CLASSIFIED AD, CALL 1-800-444-6007 OR VISIT CRAINSNEWYORK.COM AUCTION PUBLIC & LEGAL NOTICES Notice of Qualification of HIGHBRIDGE Notice of Qualification of TRANS PUBLIC AUCTION PRINCIPAL STRATEGIES MEZZANINE HUDSON BROKERAGE, LLC. PARTNERS II GP, L.P. Authority filed Authority filed with Secy. of State of NY with Secy. of State of NY (SSNY) on (SSNY) on 08/21/12. Office location: 09/07/12. Office location: NY County. NY County. LLC formed in Delaware LP formed in Delaware (DE) on (DE) on 05/21/12. SSNY designated 01/17/12. Princ. office of LP: as agent of LLC upon whom process Highbridge Principal Strategies, LLC, against it may be served. SSNY shall 40 W. 57th St., 33rd Fl., NY, NY 10019. mail process to c/o Corporation SSNY designated as agent of LP upon Service Co., 80 State St., Albany, NY whom process against it may be served. 12207-2543. DE addr. of LLC: 2711 FOR SALE SSNY shall mail process to the LP at Centerville Rd., Ste. 400, Wilmington, EAST 70’s the addr. of its princ. office. Name DE 19808. Arts. of Org. filed with For Sale and addr. of each general partner are Secy. of State, Div. of Corps., John the available from SSNY. DE addr. of LP: G. Townsend Bldg., 401 Federal St., Landmark ULTIMATE Corporation Service Co., 2711 Ste. 4, Dover, DE 19901. Purpose: Centerville Rd., Wilmington, New Any lawful activity. Townhouse Luxury Castle Cnty., DE 19808. Arts. of Org. Amenity filed with DE Secy. of State, Dept. of KOR IMPACT LLC, Arts. of Org. filed with the SSNY on 07/05/2012. with temperature State, Div. of Corps., John G. Townsend Bldg., P.O. Box 898, Dover, DE Office loc: NY County. SSNY has controlled garage, been designated as agent upon offering safety, privacy 19903. Purpose: Any lawful activity. and convenience. whom process against the LLC may be served. SSNY shall mail PLEASE CALL FOR PRIVATE VIEWING SMART ENVIRONMENTAL SOLUTIONS LLC; Arts., of Org., filed with NY Sec. process to: Barzan Jafar, 108 W YANCY FOSTER of State (“SSNY”) 07/03/2012. Office 17th St. Apt. #1, NY, NY 10011. 917.304.3474 in New York; LLC, SSNY designated Purpose: Any Lawful Purpose. [email protected] agent for service of process with copy mailed to: Pryor Cashman LLP, SMK ADVISORS LLC, Arts. of Org. filed 7 Times Square, New York, NY with the SSNY on 07/06/2012. Office 10036, Attn: Jeffrey C. Johnson, loc: NY County. SSNY has been Esq., All lawful business purposes. designated as agent upon whom PUBLIC & process against the LLC may be served. SSNY shall mail process to: Sandra Notice of Formation of Grant Park Kostel, 15W 20th St., #8A, NY, NY LEGAL NOTICES Associates III, LLC. Arts. of Org. filed 10011. Purpose: Any Lawful Purpose. with NY Dept. of State on 11/4/11. Notice of Qualification of NYC TPC Office location: NY County. Princ. Notice of Formation of MetroPark LLC. App. for Auth. filed Secy. of State bus. addr.: 340 Pemberwick Rd., NOTICE OF QUALIFICATION of Notice of Registration of NEW YORK Ventures LLC. Arts. of Org. filed of NY (SSNY) on 8/30/12. Off. loc.: NY Greenwich, CT 06831. Sec. of State Family of the Year / Tinyogre Touring, METROPOLITAN REGIONAL CENTER, Secy. of State of NY (SSNY) on County. LLC formed in Indianapolis designated agent of LLC upon whom LLC. App for Authority filed with L.P. I, Cert of LP filed with the SSNY 8/1/12. Office location: NY County. (IN) on 8/20/12. SSNY designated as process against it may be served Secy of State of NY (SSNY) on on 08/28/2012. Office loc: NY County. SSNY designated as agent of LLC agent of LLC upon whom process and shall mail process to: c/o CT 2/24/12. Office location: NY County. SSNY designated as agent of LP upon whom process against it may against it may be served. SSNY shall Corporation System, 111 8th Ave., LLC formed in DE on 10/4/11. SSNY upon whom process against it may be served. SSNY shall mail process mail process to IN address of LLC: NY, NY 10011, regd. agent upon designated agent upon whom be served. SSNY shall mail process to: The LLC, 353 Third Avenue, Suite c/o Bernstein, 800 E. 96th St., Ste. whom process may be served. process may be served and shall to: The LP, 88 Pine St, 20th Fl, NY, 308, NY, NY 10010. Purpose: any 500, Indianapolis, IN 46240. Arts. of Purpose: any lawful activity. mail copy of process against LLC to NY 10005. Purpose: Any Lawful lawful activity. Org. filed IN Secy. of State, 302 W. principal business address: 276 Fifth Purpose. Latest date upon which LP Washington St., Indianapolis, IN Notice of Qualification of OUR NOISEY AWARD WINNING FLOORS LLC. Ave Ste 604 NY, NY 10001. DE is to dissolve: 01-01-2022. 46204. Purpose: any lawful activity. BRAINS, LLC. Authority filed with Art. Of Org. Filed Sec. of State of address of LLC: 2711 Centerville Rd Secy. of State of NY (SSNY) on NY 07/06/2012. Off. Loc.: New York Notice of Formation of NATIONAL Ste 400 Wilmington, DE 19808. Cert Notice of Qualification of Hedge Fund 8/22/12. Office location: New York Co. Corporation Service Company PASTIME PRODUCTIONS, LLC. Arts. of LLC filed with Secy of State of Select: Bocage Global Resources Fund County. LLC formed in DE on designated as agent upon whom of Org. filed with Secy. of State of NY DE located: PO Box 898 Dover, DE LLC. Authority filed with NY Dept. of 8/15/12. SSNY designated as agent process against it may be served. (SSNY) on 09/10/12. Office location: 19903. Purpose: any lawful act. State on 8/28/12. Office location: NY of LLC upon whom process against SSNY to mail copy of process to NY County. Princ. office of LLC: c/o County. LLC formed in DE on 6/13/12. it may be served. SSNY shall mail THE LLC c/o CSC, 80 State Street, Richard Scanlon, 47 St. Marks Pl., #3, Notice of Formation of GOMEZ-ACEBO NY Sec. of State designated agent of process to: Jane S. Englebardt, 295 Albany, NY 12207. Purpose: Any NY, NY 10003. SSNY designated as & POMBO LLP. Cert. of Reg. filed LLC upon whom process against it Madison Avenue, 12th Floor, New lawful act or activity. agent of LLC upon whom process with Secy. of State of NY (SSNY) on may be served and shall mail process York, NY 10017. Address required to against it may be served. SSNY 06/28/12. Office location: NY County. to the principal business address: 200 be maintained in home jurisdiction: Notice of Formation of PTSE shall mail process to the LLC at the Princ. office of LLP: 126 E. 56th St., West St., NY, NY 10282. DE address c/o National Registered Agents, Inc., PROPERTY HOLDINGS LLC. Arts. addr. of its princ. office. Purpose: Ste. 2020, NY, NY 10022. SSNY of LLC: 1209 Orange St., Wilmington, 160 Greentree Drive, Ste. 101, Dover, of Org. filed with Secy. of State of NY Any lawful activity. designated as agent of LLP upon DE 19801. Cert. of Form. filed with DE Delaware 19904. Arts. of Org. filed (SSNY) on 05/16/12. Office location: whom process against it may be Sec. of State, P.O. Box 898, Dover, DE with Delaware Division of Corporations, NY County. Princ. office of LLC: c/o Notice of Formation of DAYTONA served. SSNY shall mail process to 19903. Purpose: all lawful purposes. 401 Federal Street, Suite 4, Dover, DE Vincent Marsden, 150 E. 52nd St., PROMENADE PARTNERS, LLC. Arts. Corporation Service Co., 80 State 19901. Purpose: Develop and license 16th Fl., NY, NY 10022. SSNY of Org. filed with Secy. of State of NY St., Albany, NY 12207-2543. NOTICE OF QUALIFICATION of fleur software applications. designated as agent of LLC upon (SSNY) on 09/14/12. Office location: Purpose: Any lawful activity. de lis interior design llc. Authority whom process against it may be NY County. Princ. office of LLC: c/o filed w/ Sec of State of NY (SSNY) NOTICE OF FORMATION OF New served. SSNY shall mail process to Cohen Commercial Properties, 9 E. Global Lending Services LLC. Arts of on 6/26/12. Office location: NY Co. York School of Finance, LLC. Articles the LLC at the addr. of its princ. 40th St., NY, NY 10016. SSNY Org filed with Secy of State of NY LLC formed in CT on 2/5/02. SSNY of Organization filed with the office. Purpose: Any lawful activity. designated as agent of LLC upon (SSNY) on 6/8/12. Office location: NY designated agent upon whom Secretary of State of NY (SSNY) on whom process against it may be County. LLC formed in DE on process may be served and shall 7/5/2012. Office location: New York COLUMBUS SKYLINE LLC Articles served. SSNY shall mail process to 10/28/2011. SSNY designated agent mail copy of process against LLC to County. SSNY has been designated of Org. filed NY Sec. of State (SSNY) the LLC at the addr. of its princ. upon whom process may be served prncpl bsnss addss: 916 pequot ave, as agent upon whom process 7/16/12. Office in NY Co. SSNY desig. office. Purpose: Any lawful activity. and shall mail copy of process against southport, ct 06890. Cert of LLC filed against it may be served. The Post agent of LLC upon whom process may LLC: NCR, Melissa Allen, 10 E 40th w/ Sec of State of CT located: 30 Office address to which the SSNY be served. SSNY shall mail copy of NOTICE OF FORMATION OF PDL St, 10th Fl, NY, NY 10016. Principal trinity st, po box 150470, hartford, ct shall mail a copy of any process process to 10 E. 39th St., Ste. 1110, Design, LLC. Arts of Org filed with business address: Five Concourse 06115-0470. Purpose: any lawful act. against the LLC served upon him is: NY, NY 10016, which is also the Secy of State of NY (SSNY) on Pkwy, Ste 2925, Atlanta, GA 30328. 14 Wall Street, 20th Floor, New York, principal business location. 6/26/12. Office location: NY County. Cert of LLC filed with Secy of State LJ EAST HOUSTON LLC, a domestic NY 10005. The principal business Purpose: Any lawful purpose. SSNY designated as agent upon of DE located: 615 S DuPont LLC, Arts. of Org. filed with the SSNY address of the LLC is 14 Wall Street, whom process may be served and Highway. Purpose: any lawful act. on 7/9/12. Office location: New York 20th Floor, New York, NY 10005. Name of Foreign LLC: LionTree SL shall mail copy of process against County. SSNY is designated as Purpose: any lawful act or activity. Opportunity LLC. App. for Authority LLC to principal business address: Notice of Qualification of HEIGHTS agent upon whom process against the filed with Sec. of State 8/10/2012. LLC 142 E 16th St, NY, NY 10003. CAPITAL ADVISORS LLC. Authority LLC may be served. SSNY shall mail Notice of Qualification of West 46 formed in DE on 8/9/2012. NY State Purpose: any lawful act. filed with Secy. of State of NY process to: The LLC, 201 E. Houston Office LLC. Authority filed with Secy. Office loc.: New York County. Sec. of (SSNY) on 09/17/12. Office location: St., NY, NY 10002. General Purposes. of State of NY (SSNY) on 8/7/12. State of NY designated as agent of LLC Notice of Formation of BRONX NY County. LLC formed in Delaware Office location: NY County. LLC upon whom process may be served. OPPORTUNITY LLC. Arts. of Org. (DE) on 09/13/12. Princ. office of Notice of Qualification of SEQUOYAH formed in Delaware (DE) on 8/1/12. Sec. of State of NY shall mail copy of filed with Secy. of State of NY LLC: c/o Millennium Management ELECTRIC, LLC. Authority filed with SSNY designated as agent of LLC process to: LionTree SL Opportunity (SSNY) on 07/30/12. Office location: LLC, 666 Fifth Ave., 8th Fl., NY, NY Secy. of State of NY (SSNY) on upon whom process against it may be LLC, c/o Corporation Service NY County. Princ. office of LLC: 445 10103. SSNY designated as agent of 08/29/12. Office location: NY County. served. SSNY shall mail process to: Company, 80 State Street, Albany, NY Hamilton Ave., White Plains, NY LLC upon whom process against it LLC formed in Washington (WA) on c/o C T Corporation System, 111 12207-2543. Address of LLC in State 10601. SSNY designated as agent of may be served. SSNY shall mail 12/04/02. Princ. office of LLC: 15135 Eighth Ave., NY, NY 10011, also the of formation is: c/o The Corporation LLC upon whom process against it process to c/o Corporation Service NE 92nd St., Redmond, WA 98052. registered agent. Principal office Service Company, 2711 Centerville may be served. SSNY shall mail Co. (CSC), 80 State St., Albany, NY SSNY designated as agent of LLC Address: 805 Third Ave., 7th Fl., NY, Road, Suite 400, Wilmington, DE 19808. process to Corporation Service Co., 12207-2543. DE addr. of LLC: c/o upon whom process against it may be NY 10022. Address to be maintained Name and address of authorized 80 State St., NY, NY 12207-2543. As CSC, 2711 Centerville Rd., Ste. 400, served. SSNY shall mail process to in DE: Corporation Trust Center, 1209 official in DE where a copy of LLC’s amended by Cert. of Correction filed Wilmington, DE 19808. Arts. of Org. c/o Corporation Service Co., 80 State Orange St., Wilmington, DE 19801. cert. of formation is filed is: Sec. of with SSNY on 09/04/12, the process filed with DE Secy. of State-Div. of St., Albany, NY 12207-2543. Arts. of Arts of Org. filed with the DE State of the State of DE, John G. addr. is Corporation Service Co., 80 Corps., John G. Townsend Bldg., Org. filed with Sam Reed, Secy. of Secretary of State, 401 Federal St., Townsend Building, 401 Federal St., State St., Albany, NY 12207-2543. 401 Federal St. - Ste. 4, Dover, DE State, PO Box 40220, Olympia, WA Ste. 4, Dover, DE 19901. Purpose: Suite 3, Dover, DE 19901. Purpose: Purpose: Any lawful activity. 19901. Purpose: Any lawful activity. 98504. Purpose: Any lawful activity. any lawful activities. to engage in any lawful act.

20 | Crain’s New York Business | October 1, 2012 nb40p20-22cl.qxp 9/28/2012 3:10 PM Page 21

TO PLACE A CLASSIFIED AD, CALL 1-800-444-6007 OR VISIT CRAINSNEWYORK.COM PUBLIC & LEGAL NOTICES Notice of Qualification of Street King NOTICE OF FORMATION OF Notice of Qualification of Near North Notice of formation of Empire State NOTICE OF QUALIFICATION OF LLC. DBA SK Energy Shots LLC. Freedman Anselmo Lindberg LLC. Partners, LLC. Authority filed with Spirits Company. Articles of Papanic Niche Spirits LLC. App for Authority filed with Secy. of State of NY Application for Authority filed with the NY Dept. of State on 8/15/12. Office Organization filed with the Secretary Authority filed with the Secy of State of (SSNY) on 8/2/12. Office location: NY Secretary of State of New York (SSNY) location: NY County. LLC formed in of State of NY (SSNY) on 6/18/2012. NY (SSNY) on 5/17/12. Office location: County. LLC formed in DE on 4/11/11. on 07/31/2012. Office location: NEW IL on 10/8/08. NY Sec. of State Office location: New York County. NY County. LLC formed in DE on SSNY designated agent of LLC upon YORK County. LLC formed in Illinois designated agent of LLC upon SSNY has been designated as agent 6/9/11. SSNY designated agent upon whom process against it may be on 01/26/2005. SSNY has been whom process against it may be upon whom process against it may whom process may be served and served. SSNY shall mail process to: designated as an agent upon whom served and shall mail process to: be servced. The Post Office address shall mail copy of process against LLC 575 Madison Ave., NY, NY 10022, also process against it may be served. The c/o CT Corporation System, 111 8th to which the SSNY shall mail a copy to principal business address: 200 E addr. of princ. office. DE addr. of LLC: Post Office address to which the SSNY Ave., NY, NY 10011, regd. agent of any process against the LLC 57th St, Ste 8G, NY, NY 10022. DE Corp. Services, Co., 2711 Centerville shall mail a copy of any process upon whom process may be served. served upon him or her is: 23 East address of LLC: c/o The Corp Trust Rd. Ste. 400, Wilmington, DE 19808. against the LLC served upon him/her IL and principal business addr.: 875 10th Street, Suite 419, New York, NY Company, Corporation Trust Center, Cert. of LLC filed with DE Secy. of is: 1807 W. Diehl Rd. Suite 333 N Michigan Ave., Ste. 3100, Chicago, 10003. The principal business 1209 Orange Street, Wilmington, DE State, 401 Federal St., Dover, DE Naperville, IL 60563. The principal IL 60611. Cert. of Org. filed with IL address of the LLC is: 23 East 10th 19801. Cert of LLC filed with Secy of 19901. Purpose: any lawful activity. business address of the LLC is: 1807 Sec. of State, 330 Howlett Bldg., Street, Suite 419, New York, NY State of DE located: PO Box 898, Dover, W. Diehl Rd. Suite 333 Naperville, IL Springfield, IL 62756. Purpose: all 10003. Dissolution date: None. DE 19901. Purpose: any lawful act. Magnetic Collaborative LLC - Arts. of 60563. Certificate of LLC filed with lawful purposes. Purpose: any lawful act or activity. Org. filed with Secy. of State of NY Secretary of State of Illinois located at: SCREAMING EAGLE OF SOUL, LLC (SSNY) on 6/1/12. Office location: 213 State Capitol Springfield, IL 62756. Notice of Qual. of Altum Credit Fund, ACB PUBLISHING LLC, a domestic Art. Of Org. Filed Sec. of State of NY NY Co. SSNY designated as agent Purpose: any lawful act or activity. L.P., Auth. filed Sec’y of State (SSNY) LLC, Arts. of Org. filed with the SSNY 07/10/2012. Off. Loc.: New York Co. of LLC upon whom process against 2/1/12. Office loc.: NY County. LP on 7/23/12. Office location: New York SSNY designated as agent upon whom it may be served. SSNY shall mail Notice of Formation of 509 Fifth JS org. in DE 2/19/09. SSNY desig. as County. SSNY is designated as agent process against it may be served. process to c/o Ganfer & Shore, LLP, LLC. Arts. of Org. filed Secy. of State agent of LP upon whom process upon whom process against the LLC SSNY to mail copy of process to THE 360 Lexington Ave., NY, NY 10017. of NY (SSNY) on 8/27/12. Office against it may be served. SSNY shall may be served. SSNY shall mail LLC c/o L & B 325 West 38th St., Purpose: any lawful activities. location: NY County. SSNY designated mail copy of proc. to Att: Marjorie process to: The LLC, 190 E. 72nd St., Suite 1101, New York, NY 10018. as agent of LLC upon whom process Hogan, 250 Greenwich St., 30th Fl., NY, NY 10021. General Purposes. Purpose: Any lawful act or activity. Notice of Formation of 130 Fifth against it may be served. SSNY shall NY, NY 10007. DE off. addr.: CSC, Avenue Store Company LLC. Arts. mail process to: c/o The LLC, 500 2711 Centerville Rd., Wilmington, DE Notice of Formation of 3310 Holdings Notice of Formation of Limited of Org. filed Secy. of State of NY Fifth Ave., 54th Fl., NY, NY 10010. 19808. Cert. of LP on file: SSDE, LLC, Art. of Org. filed Sec’y of State Liability Company (LLC). Name: NILI (SSNY) on 8/22/12. Off. loc.: NY Purpose: any lawful activity. Townsend Bldg., Dover, DE 19901. (SSNY) 3/21/12. Office location: NY LOTAN HOLDINGS, LLC. Articles of County. SSNY designated as agent Name/addr. of each gen. ptr. avail. at County. SSNY designated as agent Organization filed by the Department of LLC upon whom process against NOTICE OF FORMATION OF BAL SSNY. Purp.: any lawful activities. of LLC upon whom process against of State of New York on: 07/10/2012. it may be served. SSNY shall mail Associates LLC. Arts of Org filed with it may be served. SSNY shall mail Office location: County of New York. Notice of Formation of GP III LLC. process to: c/o The Georgetown Secy of State of NY (SSNY) on 8/6/12. copy of process to c/o Kriss & Purpose: any and all lawful activities. Arts. of Org. filed with NY Dept. of Company, 667 Madison Ave., NY, NY Office location: NY County. SSNY Feuerstein, 360 Lexington Ave., Ste. Secretary of State of New York State on 11/3/11. Office location: NY 10021. Purpose: any lawful activity. designated as agent upon whom 1200, NY, NY 10017. Purpose: any (SSNY) designated as agent of LLC County. Princ. bus. addr.: 340 process may be served and shall lawful activities. upon whom process against it may Pemberwick Rd., Greenwich, CT Notice of Formation of Lot One LLC. mail copy of process against LLC to be served. SSNY shall mail a copy of 06831. Sec. of State designated agent SECOND SPRING, LLC, a domestic Arts. of Org. filed with NY Dept. of principal business address: c/o process to: 188 Duane Street, New of LLC upon whom process against it LLC, Arts. of Org. filed with the SSNY State on 7/6/12. Office location: NY Wiggin and Dana LLP, 450 Lexington York, NY 10013. may be served and shall mail process on 6/18/12. Office location: New York County. Princ. bus. addr.: 1085 Park Ave, Ste 3800, NY NY 10017. to: c/o CT Corporation System, 111 County. SSNY is designated as Ave., Apt. 3C, NY, NY 10128. Sec. of Purpose: any lawful act. SPEAK INTERNATIONAL LLC. Arts State designated agent of LLC upon 8th Ave., NY, NY 10011, regd. agent agent upon whom process against of Org. filed with SSNY on 6/6/12. upon whom process may be served. the LLC may be served. SSNY shall whom process against it may be Notice of Formation of VertIQal Trade Office loc.: NY County. SSNY desig- served and shall mail process to: c/o Purpose: any lawful activity. mail process to: The LLC, 251 W. 92 nated as agent upon whom process Systems, LLC. Arts. of Org. filed with ST., Apt. 9C, New York, NY 10025. CT Corporation System, 111 8th Secy. of State of NY (SSNY) on may be served and shall mail Ave., NY, NY 10011, regd. agent Notice of Formation of About The General Purposes. 08/22/12. Office location: NY County. Brand LLC, Art. of Org. filed Sec’y of process to: 29 W 76th St #3, NY, NY upon whom process may be served. Princ. office of LLC: 261 W. 35th St., 10023. Purpose: Any lawful act. Purpose: any lawful activity. State (SSNY) 5/16/12. Office location: SELLERS INTERNATIONAL, LLC, a Ste. 1003, NY, NY 10001. SSNY NY County. SSNY designated as foreign LLC, filed with the SSNY on designated as agent of LLC upon agent of LLC upon whom process 6/3/10. Office location: New York NOTICE OF FORMATION OF Another NOTICE OF QUALIFICATION of Wild Hare. Arts of Org filed with Secy Preppydom, LLC. App for Authority whom process against it may be against it may be served. SSNY shall County. SSNY is designated as served. SSNY shall mail process to mail copy of process to Mosaicon agent upon whom process against of State of NY (SSNY) on 6/28/12. filed with Secy of State of NY (SSNY) Office location: NY County. SSNY on 8/2/12. Office location: NY County. the LLC at the addr. of its princ. USA Inc., 530 Seventh Ave., the LLC may be served. SSNY shall office. Purpose: Any lawful activity. Mezzanine Fl., NY, NY 10018. mail process to: United States designated as agent upon whom LLC formed in DE on 7/2/12. SSNY process may be served and shall designated agent upon whom process Purpose: any lawful activities. Corporation Agents, Inc., 1521 Notice of Qualification of HIGHBRIDGE Concord Pike, #301, Wilmington, DE mail copy of process against LLC to may be served and shall mail copy of principal business address: 514 W process against LLC to principal PRINCIPAL STRATEGIES - MEZZANINE Notice of Qual. of Altum Capital 19803. General Purposes. PARTNERS II, L.P. Authority filed with Management, LLC, Auth. filed Sec’y 135th St, Apt 2 NY, NY 10031. business address: 67 Riverside Dr, Apt Purpose: any lawful act. 6C, NY, NY 10024. Cert of LLC filed Secy. of State of NY (SSNY) on of State (SSNY) 2/24/12. Office loc.: NOTICE OF FORMATION of ZJNY 09/07/12. Office location: NY County. NY County. LLC org. in DE 6/18/08. Holding LLC. Arts of Org. filed with with Secy of State of DE located: DE. Notice of Formation of 157 Niantic Purpose: any lawful act. LP formed in Delaware (DE) on 01/17/12. SSNY desig. as agent of LLC upon NY Secy of State (SSNY) on Princ. office of LP: Highbridge whom process against it may be 08/01/2012. Office location: New MM LLC. Arts. of Org. filed with NOTICE OF QUALIFICATION of DRYBAR Principal Strategies, LLC, 40 W. 57th served. SSNY shall mail copy of York County. SSNY is designated as Secy. of State of NY (SSNY) on HOLDINGS LLC. App for Authority St., 33rd Fl., NY, NY 10019. SSNY proc. to Att: Marjorie Hogan, 681 agent of LLC upon whom process 8/7/12. Office location: NY County. filed with Secy of State of NY (SSNY) designated as agent of LP upon whom Fifth Ave., 15th Fl., NY, NY 10022. against it may be served. SSNY shall SSNY designated as agent of LLC on 5/10/12. Office location: NY process against it may be served. DE off. addr.: CSC, 2711 Centerville mail process to: 533 7th Avenue, upon whom process against it may County. LLC formed in DE on SSNY shall mail process to the LP at Rd., Wilmington, DE 19808. Cert. of Suite 1705, New York, NY 10018. be served. SSNY shall mail process 1/14/10. SSNY designated as agent the addr. of its princ. office. Name Form. on file: SSDE, Townsend Purpose: any lawful activity. to: c/o Niantic Partners LLC, 590 upon whom process may be served. and addr. of each general partner are Bldg., Dover, DE 19901. Purp.: any Madison Ave., Ste. 1800, NY, NY The Post Office address to which the available from SSNY. DE addr. of LP: lawful activities. NOTICE OF FORMATION OF LIMITED 10022. Purpose: any lawful activity. SSNY shall mail copy of process Corporation Service Co., 2711 LIABILITY COMPANY. NAME: against LLC to principal business Centerville Rd., Wilmington, New Notice of Formation of Limited TREATISE LIVING, LLC. Articles of Notice of Qual. of Altum Capital GP, address: 49 Discovery, Ste 150, Castle Cnty., DE 19808. Arts. of Org. Liability Company (LLC). Name: JA Organization were filed with the LLC, Auth. filed Sec’y of State (SSNY) Irvine, CA 92618. Cert of LLC filed filed with DE Secy. of State, Dept. of HAN OYSTER BAY HOLDINGS, LLC. Secretary of State of New York (SSNY) 2/24/12. Office loc.: NY County. LLC with Secy of State of DE located: State, Div. of Corps., John G. Articles of Organization filed by the on 04/16/12. Office location: New York org. in DE 4/12/11. SSNY desig. as 401 Federal St, Ste 4, Dover, DE Townsend Bldg., P.O. Box 898, Dover, DE Department of State of New York on: County. SSNY has been designated agent of LLC upon whom process 19901. Purpose: any lawful act. 19903. Purpose: Any lawful activity. 06/25/2012. Office location: County as agent of the LLC upon whom against it may be served. SSNY shall of New York. Purpose: any and all process against it may be served. mail copy of proc. to Att: Marjorie lawful activities. Secretary of State SSNY shall mail a copy of process to Hogan, 681 Fifth Ave., 15th Fl., NY, of New York (SSNY) designated as the LLC, c/o Garin & Associates, NY 10022. DE off. addr.: CSC, 2711 Get connected with Crain’s New York Business. agent of LLC upon whom process PLLC, 100 Park Avenue, Suite 1600, Centerville Rd., Wilmington, DE against it may be served. SSNY shall New York, New York 10017. 19808. Cert. of Form. on file: SSDE, mail a copy of process to: c/o Argo Purpose: For any lawful purpose. Townsend Bldg., Dover, DE 19901. Real Estate LLC. 50 West 17th Purp.: any lawful activities. Street, New York, NY 10011. Notice of Qualification of D&T PARTNERS Promote your product or service to NY’s decision makers with GP, LLC. Authority filed with Secy. of Notice of Qualification of RESONANCE an affordable business card size ad in our Business Connections section. Notice of Qualification of St. Nicholas State of NY (SSNY) on 08/01/12. ASSET MANAGEMENT LLC. Park Apartments LLC. Authority filed Office location: NY County. LLC formed Authority filed with Secy. of State of NY with NY Dept. of State on 6/4/12. in Delaware (DE) on 07/27/12. Princ. (SSNY) on 08/14/12. Office location: Issue Date for Business Connections Office location: NY County. Princ. bus. office of LLC: c/o South Street Capital NY County. LLC formed in Delaware Book of Lists (12/24) addr.: 340 Pemberwick Rd., Greenwich, Mgmt., Attn: Chad S. Elson, 369 (DE) on 08/13/12. Princ. office of CT 06831. LLC formed in DE on Lexington Ave., 23rd Fl., NY, NY LLC: 155 Wooster St., Ste. 8R, NY, NY 2/9/10. NY Sec. of State designated 10017. SSNY designated as agent of 10012. SSNY designated as agent of agent of LLC upon whom process LLC upon whom process against it LLC upon whom process against it against it may be served and shall may be served. SSNY shall mail may be served. SSNY shall mail For more information on this powerful mail process to: c/o CT Corporation process to the LLC at the addr. of its process to the LLC at the princ. office opportunity to showcase your business, System, 111 8th Ave., NY, NY 10011, princ. office. DE addr. of LLC: c/o of the LLC. DE addr. of LLC: c/o call Joanne Barbieri - 212-210-0189 regd. agent upon whom process may Corporation Service Co., 2711 Corporation Service Co., 2711 be served. DE addr. of LLC: 1209 Centerville Rd., Ste. 400, Wilmington, Centerville Rd., Ste. 400, Wilmington, or email Joanne - [email protected] Orange St., Wilmington, DE 19801. DE 19808. Cert. of Form. filed with DE 19808. Arts. of Org. filed with Secy. Cert. of Form. filed with DE Sec. of Secy. of State of DE, 401 Federal St., of State, Div. of Corps., John G. State, 401 Federal St., Dover, DE Ste. 4, Dover, DE 19901. Purpose: Townsend Bldg., 401 Federal St., Dover, Let Crain’s New York Business help you secure new clients in 2013. 19901. Purpose: all lawful purposes. Any lawful activity. DE 19901. Purpose: Any lawful activity.

October 1, 2012 | Crain’s New York Business | 21 20121001-NEWS--0022-NAT-CCI-CN_-- 9/27/2012 7:27 PM Page 1

FOR THE RECORD

planting sites, the planting of major and garment district. It’s the eatery’s sixth ● Cognizant Technology Solutions Corp. container trees and the removal of Manhattan location and will open in (CTSH) ABOUT THIS SECTION invasive species at sites in Staten Island early 2013. The tenant and the landlord, Lakshmi Narayanan, vice chairman, FOR THE RECORD is a weekly listing of information from the public record that and Queens. Bid documents are W&H Properties, were both repre- exercised options on 200,000 shares of can help businesspeople in the New York area find opportunities, potential available for $25 in the blueprint room, sented by Jared Lack of Newmark common stock at $5.06 on Sept. 7, in a Olmsted Center, Flushing Meadows Grubb Knight Frank. The asking rent transaction worth $1,012,000. On the new clients and updates on competitors. Corona Park, Queens, from 8 a.m. to 3 was not disclosed. same day, he sold 200,000 shares of To ask questions or get more information on this section, contact Crain’s p.m. The fee is payable by company common stock at prices ranging from research department at [email protected]. check or money order to the City of ● Roti Mediterranean Grill signed a lease $66.00 to $67.00, in a transaction worth New York, Parks and Recreation. To for 2,000 square feet at 100 Maiden Lane, $13,300,085. He now directly holds make inquiries, contact Juan Alban a former bank space, in the financial 1,095,000 shares. ● Advantage Locksmith Inc. at (718) 760-6771 or district.This is the health-food chain’s NEW IN TOWN 368 Third Ave., Manhattan [email protected]. first New York location.The tenant was ● Forest Laboratories Inc. (FRX) Filed for Chapter 7 bankruptcy represented by Greg Covey, Marc Finkel Carl C. Icahn purchased 375,656 shares Companies that would like to have details protection on Sept. 11.The filing cites GOODS AND SERVICES and Ariel Schuster of RFK.The landlord, of common stock at prices ranging from of openings published should submit estimated liabilities of $50,001 to ● Department of Information Technology Maiden Lane Properties, was represented $34.57 to $34.63 between Sept. 12 and descriptions following this format to $100,000 and estimated assets of $0 to and Telecommunications by Winick Realty Group’s Lee Block and Sept. 13, in a transaction worth [email protected], with $50,000. Seeks competitive sealed bids by 3 p.m. Darrell Rubens.The asking rent was $13,001,153. He now indirectly holds “New in Town” in the subject line. on Oct. 15 for the installation, imple- $150 per square foot. 30,662,000 shares. ● G.A.D. mentation and support of a large-scale ● Belstaff 1891 50th St., Brooklyn storage area network. To make inquiries ● Stuart Weitzman signed a 10-year ● Hain Celestial Group Inc. (HAIN) 814 Madison Ave., Manhattan Filed for Chapter 11 bankruptcy or obtain bid documents, contact lease for 800 square feet at 118 Spring St. Ira J. Lamel, chief financial officer and The designer label opened a shop on the protection on Sept. 12. The filing cites Margaret Budzinska at (212) 788-6510 in SoHo. This is the high-end shoe executive vice president, exercised options Upper East Side. It is the first U.S. store estimated liabilities of $1,000,001 to or [email protected]. designer’s fifth store in the city.The on 109,084 shares of common stock at for the brand. $10 million and estimated assets of tenant was represented by Cushman & prices ranging from $16.01 to $30.35 $1,000,001 to $10 million. ● Department of Education Wakefield’s Ian Lerner and Joanne between Sept. 6 and Sept. 10, in a trans- ● Die Koelner Bierhalle Requests proposals by 1 p.m. on Oct. 25 Podell. The landlord was represented by action worth $2,593,700. In the same 84 St. Marks Place, Brooklyn ● GMJS Pharmacy Inc. for athletic apparel, footwear and the Popkin Group’s Paul Popkin. The period, he sold 109,084 shares of common The 200-seat pub opened in Park Slope. 41-31 Queens Blvd., Queens equipment sponsorship procurement. asking retail rents in the area are in the stock at prices ranging from $71.37 to The menu offers 30 draft beers and 40 Filed for Chapter 11 bankruptcy There will be a preproposal conference $600-per-square-foot range. $72.96, in a transaction worth $7,881,942. bottled beers. protection on Sept. 14.The filing cites on Oct. 3 at 2 p.m. in Founder’s Hall at He now directly holds 36,066 shares. estimated liabilities of $100,001 to St. Francis College, 180 Remsen St., ● Ducks Eatery $500,000 and estimated assets of Brooklyn. To obtain bid documents STOCK TRANSACTIONS ● Drew Industries Inc. (DW) 312 E. 12th St., Manhattan $50,001 to $100,000.The creditors with or make inquiries, email Edward W. Rose, independent director, The restaurant opened in the East the largest unsecured claims are Top RX [email protected] Following are recent insider transactions at sold 227,588 shares of common stock at Village. The menu features Inc., owed $1,661.91; US Nutrition, or call (718) 935-3000. New York’s largest publicly held companies prices ranging from $29.01to $29.58 contemporary barbecue fare. owed $963.67; and Ommnisys, owed filed with the Securities and Exchange between Sept. 7 and Sept. 12, in a $206.13. ● Department of Environmental Protection Commission by executives and major transaction worth $6,607,381. He now ● Chio Seeks competitive sealed bids by 11:30 shareholders. Listings are in order of directly holds 1,348,990 shares. 117 Columbia St., Brooklyn ● The Woodfloor Depot Corp. a.m. on Oct. 10 to supply thickening and transaction value.The information was The restaurant opened in Cobble Hill. It 28-05 34th Ave., Queens post-thickening cationic polymer for obtained from Thomson Reuters. ● Kimco Realty Corp. (KIM) will serve regional Italian dishes. Filed for Chapter 7 bankruptcy Newtown Creek and North River Milton Cooper, executive chairman, protection on Sept. 12. The filing cites wastewater centrifuges. There is a bid ● Sirius XM Radio (SIRI) exercised options on 225,000 shares of estimated liabilities of $0 to $50,000 and document fee of $80. For more Liberty Interactive Corp. purchased common stock at $15.63 on Sept. 14, in COMPANY MOVES estimated assets of $0 to $50,000. information or to obtain bid documents, 36,439,189 shares of common stock at a transaction worth $3,515,625. On the contact Greg Hall at (718) 595-3236 or prices ranging from $2.48 to $2.52 same day, he sold 225,000 shares of Companies that would like to have details [email protected]. between Sept. 4 and Sept. 11, in a common stock at $21.00 in a transaction of recent moves published should submit GOVERNMENT CONTRACT transaction worth $90,757,352. It now worth $4,725,000. He now directly descriptions following this format to OPPORTUNITIES indirectly holds 558,638,980 shares. holds 10,463,900 shares. Ⅲ [email protected], with REAL ESTATE DEALS “Company Moves” in the subject line. Following are selected contract opportunities recently announced by New Companies that would like to have ● DTI York City agencies.To learn how to sell details of their recent transactions appear in DEALS ROUNDUP 64 W. 48th St., Manhattan goods and services to city government, these listings should email descriptions The professional-services company visit www.nyc.gov/selltonyc. For a following this format to ELaermer relocated in Rockefeller Center. Its searchable database of current procurement @crainsnewyork.com, with “Real estate TRANSACTION SIZE previous office location was at 151 W. notices, visit www.nyc.gov/cityrecord. transaction” in the subject line, or enter SELLER/TARGET (IN MILLIONS) BUYERS/INVESTORS TRANSACTION TYPE 46th St. Listings are alphabetical by category and them online at crainsnewyork.com/ Goldman Sachs Group $2,000.0 The Blackstone Group private equity FB M&A department. submitadeal. Deals are listed in order of merchant banking division group (Manhattan) ● Burlington Coat Factory square footage. (Manhattan), Jupiter 4 Union Square South, Manhattan CONSTRUCTION SERVICES Partners (Manhattan), The discount chain has opened a store in ● Department of Citywide Administrative COMMERCIAL Peterson Partners/ Vivint Inc. Union Square. The flagship is the Services ● The Hetrick-Martin Institute company’s second Manhattan location. Seeks competitive sealed bids by 11:30 renewed and expanded a lease for Payne & Partners $1,300.0 Waste Connections Inc. SB M&A a.m. on Oct. 11 for asbestos, lead and 31,700 square feet at its headquarters at (Manhattan), Tinicum ● Newman Myers Kreines Gross Harris 740 Broadway 2-10 Astor Place Capital Partners mold abatement in Brooklyn, Staten , and at , (Manhattan), Blue Sage 40 Wall St., Manhattan Island, Queens and the Bronx. The bid the connected Harvey Milk School. The Capital, Energy Special The law firm relocated in the financial document can be downloaded for free at support provider for LGBTQ youth will Situations Funds/R3 district. Its previous location was 14 City Record online or may be purchased remain on the third floors of both 740 Treatment Inc. Wall St. at the DCAS Agency Purchasing Unit, Broadway and 2-10 Astor, and will Van Eck Associates Corp. $1,165.4 B2gold Corp. SB M&A 1 Centre St., 18th floor south, for $35. occupy the eighth floor of 740 (Manhattan), Franklin ● SuperDry Only company checks and money Broadway.The tenant was represented Advisors Inc., Deans Knight 716 Lexington Ave., Manhattan orders, payable to DCAS, are accepted. by Cushman & Wakefield’s Tom Capital Management Ltd./ The clothing retailer opened a store on For further information, contact Louis Kaufman, Carri Lyon and Rory CGA Mining Ltd. the Upper East Side. The store is its Pastore at (212) 386-0454 or Murphy.The building ownership was TPG/CalSTRS, Lehman $859.1 The California State Teachers Employees’ SB M&A fourth location in Manhattan. [email protected]. represented by Jeffrey Gural, Brian Brothers Holdings Inc. Retirement System, Thomas Properties Steinwurtzel and Donna Vogel of asset management arm Group ● Department of Parks and Recreation (Manhattan)/ Newmark Grubb Knight Frank. TPG/CalSTRS Austin BANKRUPTCIES Seeks competitive sealed bids by 10:30 The asking rent was in the $30s per a.m. on Oct. 11 for the installation of an square foot. The Carlyle Group, the $581.9 Publicis Groupe SA SB M&A Interpublic Group of Cos. The following listings are selected from the anadromous fish passage and (Manhattan), Janivo Holding ● most recent available filings by companies reconstruction of the abutments at the Aithent Inc. signed a lease for 4,000 B.V., Cyrte Investments seeking bankruptcy protection in the dam of the east side retaining wall on square feet at 19 Fulton St. The B.V., Red Valley Luxembourg Southern and Eastern Districts of New the Bronx River, East 182nd Street in information technology firm will occupy S.à.r.l., Exploitatie York. Information was obtained from Bronx Park. Bid documents are available a loft in the renovated warehouse in the Maatschappij Westerduin B.V., U.S. Bankruptcy Court records available for $25 in the blueprint room, Olmsted landmarked South Street Seaport LBI International AB ESOP, on Public Access to Court Electronic Center, Flushing Meadows Corona district. The tenant was represented by Project Holland Deelnemingen B.V./LBi International NV Records. Listings are in alphabetical Park, Queens, from 8 a.m. to 3 p.m. The Cogent Realty Advisors Inc.’s Mitchell order. fee is payable by company check or Waldman.The landlord, Seaport The Goldman Sachs Group $182.5 Production Services Network Ltd. SB M&A money order to the City of New York, Associates, was represented in-house by Inc. (Manhattan), Stone ● Arch Capital/Mitchell’s 1216 Hinsdale Realty Parks and Recreation. Contact Juan Alan Wolpert. The asking rent was $34 Oil Field Service Inc. 12 Hinsdale St., Brooklyn Alban at (718) 760-6771 or per square foot. Selected deals announced for the week ended Sept. 22 involving companies in metro New York. Filed for Chapter 11 bankruptcy [email protected]. FB M&A: Financial buyer M&A represents a minority or majority acquisition of existing protection on Sept. 12. The filing cites RETAIL shares of a company with the participation of a financial buyer. SB M&A: Strategic buyer estimated liabilities of $500,001 to ● Department of Parks and Recreation ● Fresh & Co. signed a lease on for a M&A represents a minority or majority acquisition of existing shares of a company without the $1 million and estimated assets of Seeks competitive sealed bids by 10:30 soon-to-be-constructed 5,500-square- participation of a financial buyer. source: capitaliq $500,001 to $1 million. a.m. on Oct. 16 for the preparation of foot space at 1339 Broadway in the

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Lenox Hill offers hospital lesson Job gains lead U.S.

Continued from Page 1 Continued from Page 3 ing for people to hit the ground run- applied its Midas touch and central- mists believe that once Europe’s ning.If you have the skills and know ized management strategy to turn debt crisis subsides, the presidential people on the agency side, you have 14 previous acquisitions into profit race is decided and the federal fiscal a leg up.” centers. Lenox Hill, Manhattan’s cliff is avoided, the securities indus- Ms.Kalison is unlikely to make a last independent nonspecialty hos- try will come back. Until then, each Wall Street-style seven-figure pital, should have been no different. job created will ripple more gently bonus, but her six-figure income is Things have not turned out as through the economy. enough for her to live comfortably planned for the largest private hos- “We’re growing at a far more ro- down the street from the Empire pital employer in the area. Falling bust rate than the U.S.,” said East- Mayonnaise Co. with her husband. admissions and high physician ern Consolidated’s chief economist, He is in the restaurant business, turnover have plagued Lenox Hill, Barbara Byrne Denham. “The jobs which has gained 43,200 jobs (up and hospital experts say North rate is higher here—it’s just, who 21.3%) in the past 12 months, ac- Shore-LIJ underestimated the chal- knows how well-paying they are?” cording to Eastern Consolidated. newscom lenge of Manhattan’s competitive NORTH SHORE-LIJ’S inability to make Lenox Hill profitable on schedule has competitors quietly The ranks of professionals are in- Retail across the five boroughs is market. Rather than break even this gloating, but the system’s missteps highlight the challenges facing Manhattan’s elite hospitals. creasing among the engineers of Sil- growing, though its jobs tend to be year, as North Shore-LIJ manage- icon Alley and the set designers at lower-wage and without benefits. ment believed it would, Lenox Hill Steiner Studios at the Brooklyn The education sector is also expand- will lose $10 million. Penna, principal of the La Penna Mr. Solazzo rebuffs the notion Navy Yard,none of whom can meas- ing. A surge in temporary staffing Group in Grand Rapids, Mich. that North Shore-LIJ underesti- ure up, dollar for dollar, against an points to more permanent hiring to Doctors poached “There is a lot of opportunity for mated doctors’ inclination to jump investment banker and his bonus. come. And tourism is booming, as it “They probably were a little too doctors to relocate their loyalties to ship. “We concentrate on growing “These jobs are not going to gen- has for all but one overly optimistic in the first place,” other hospitals. Manhattan is not programs, and the doctors come to erate securities employment,” said of the past 10 NEW said Dan Grauman, president and Long Island.” you,” he said. Ms. Denham. “They don’t generate years. That has YORK chief executive of DGA Partners, a Revenue is lower than expected. the same number of lawyers and led to more em- Manhattan health care consulting Cardiac procedures were down by Grappling with change public relations jobs that a finance ployment at firm. “There isn’t any question that 300 cases as of mid-2012, compared Still, that the most experienced company would.” companies like 2.9% when North Shore entered Manhat- with a year earlier.That’s mainly the of management teams is slow to Not surprising, then, that rents New York Cruise NYC’S SHARE tan, it got the attention of the major result of doctor departures.Two star make Lenox Hill profitable speaks in midtown, a mecca for financial Lines,which runs of the country’s labor force players,” who mobilized to recruit physicians left, said Mr. Solazzo, by volumes about the challenges Man- services firms, are not surging as the Circle Line Lenox Hill physicians. mutual agreement: Gary Roubin, an hattan hospitals face as care shifts they are to the south, where tech- fleet.The compa- The rare misstep has competitors interventional cardiologist, in Janu- outside their walls. For example, company tenants are gaining steam. ny is launching a 8% privately gloating, but it also high- ary, and Valavanur Subramanian, cardiac admissions, long a cash cow, “It’s a tale of two markets,and it’s bus-tour busi- NYC’S SHARE lights the challenges facing even the chair of the Department of Cardio- are down because there are fewer like what’s happening nationally,” ness. of national job best-run New York hospitals as the thoracic Surgery, in June. smokers, and statins like Lipitor are said Ken McCarthy, senior econo- “There are growth industry struggles to adapt to a shift Dr. Roubin, who earned $1.8 doing their job, keeping hearts mist at Cushman & Wakefield. definitely jobs away from inpatient care. million at Lenox Hill in 2009, healthy by lowering cholesterol lev- “We’re growing, but growing slug- out there, even if 9,100 Fitch Ratings wrote in a bond rejoined Continuum Health Partners els. Institutions are also grappling gishly. People are waiting to see you account for NYC’S JOB port in September that Lenox Hill in August as director of cardiovascu- with Medicaid and Medicare reim- what happens.” seasonality,” said gain in August, is unlikely to break even until 2013 lar services, a new position. North bursement cuts and a shift away Entrepreneurs want to be in New Jason Hackett, seasonally “at the earliest.” Shore-LIJ replaced him with from paying hospitals a fee for each York despite the high cost. The who was brought adjusted North Shore-LIJ Chief Operat- service they perform. poster child of the new city econo- on two and a half ing Officer Mark Solazzo, focusing Hospitals nationwide are in a my could well be Thrillist. The years ago as chief marketing officer. on the positive,said he was “thrilled” North Shore similar bind. Admissions are down SoHo-based website offers con- “We are continuing to hire, and our the system halved the hospital’s as unemployment and the number sumers intel on the hippest must- business is robust and healthy.” losses from $20 million in 2011. He underestimated of uninsured remain high and more have products, and then makes it The company is adding lower- wishes earlier projections, however, people postpone treatment. easy for readers to buy them. wage front-line workers. It’s also “would have given us another year. how difficult North Shore is taking a long- Thrillist expects to double rev- hiring senior-level employees who We underestimated how difficult it term approach. Since the acquisi- enue this year and is on a hiring can offer strategic direction. (See was to change a hospital that had Lenox would be tion, the system has invested $124 spree. Among its new employees is Corporate Ladder, page 8.) been independent for so long.” million in capital improvements at Wendy Kalison, the company’s first “But we don’t see a lot of move- A year or two behind schedule? Lenox Hill.It estimates it will invest East Coast sales director. Ms. Kali- ment in that middle tier,”Mr.Hack- An unexpected $10 million in red another $39 million next year. son, 36, left analog for digital six ett said, explaining why not all job ink? Arguably, those are mere hic- Already, Lenox Hill is com- years ago. She was laid off in 2010, growth is equal. “We don’t want to cups to North Shore-LIJ, whose manding higher rates from health she said, but has since worked for load up on corporate overhead. systemwide capital budget is $350 Varinder Singh, former director of insurers: an estimated $85 million startups—relying on her skills, her From a margin perspective and million to $500 million annually. cardiac interventions and catheter more over three years. Mr. Solazzo LinkedIn network and her tenacity agility perspective, there’s still a lev- But if North Shore-LIJ were a for- laboratory operations at Columbia declined to verify that figure, but to find new opportunities. el of caution there.” Ⅲ profit hospital chain that had University’s Center for Interven- noted that as a stand-alone facility “The tech space moves so quick- missed a quarterly target, investors tional Vascular Therapy. with little bargaining power over in- ly,” she said. “There’s a new thing to LISTEN to a discussion at would be fuming. To replace Dr. Subramanian, surers, “Lenox Hill has been taken sell every day. Companies are look- CrainsNewYork.com/podcasts “In the for-profit world,being off North Shore hired Gregory Fontana, advantage of for years.” by 50% is a big deal,” said Sheryl a California surgeon known for work North Shore-LIJ has embraced Skolnick,an analyst who tracks pub- in minimally invasive cardiac sur- outpatient services, but that has licly traded hospital-chain stocks at gery.The hospital said its volumes are meant, for example, fewer emer- CRT Capital Group in Stamford, slowly improving. gency-room visits leading to Moscot campaign Conn. “You said you would break But Lenox Hill failed to per- overnight stays. even, and you’re not there. Why suade other stars to come aboard. “That’s good for patient care,” Continued from Page 3 ket of bagels, while longtime didn’t they count on physician Mount Sinai Hospital’s Dr. Samin said Mr. Solazzo. “It’s not the best its current Orchard Street shop in Moscot fitting specialist Marilyn turnover in their projections?” Sharma and New York-Presbyter- thing for hospitals.” 1936. It has since opened addition- Blumengold leans on the Orchard Lenox Hill has long been a des- ian/Columbia’s Dr. Jeffrey Moses Part of the system’s strategy is to al outposts on 14th Street and, Street counter where she’s worked tination for expecting mothers— have acknowledged rejecting job of- expand its pool of potential patients. most recently, in Cobble Hill, since 1970. Beyoncé’s daughter, Blue Ivy, was fers from Lenox Hill. It is building a $125 million free- Brooklyn. “It just made all the sense in the born there—as well as orthopedics Mr. Solazzo argued that Lenox standing emergency facility on the Moscot Co-President Wendy world for them to be in the environ- and cardiology. Patients follow star Hill “has attracted a number of former campus of St. Vincent’s Simmons conceptualized and pho- ment they live in,” Ms. Simmons doctors, some of whom left Lenox physicians in strategic areas,” Hospital in Greenwich Village. tographed the campaign. She had said.“We took Aaron Gross’ photo- Hill after the acquisition, either be- including oncology, a specialty the Despite the bumps, most ob- done previous shoots for Moscot, graph in front of the same oven that cause North Shore-LIJ pushed hospital is not known for. He cites servers concede that Lenox Hill will including one that promoted metal Streit’s has been using to make them out or they disliked manage- Dr. Dennis Kraus, just hired from eventually become profitable. For frames worn by heavy-metal musi- matzo for more than 100 years.” ment’s changes. Memorial Sloan-Kettering Cancer now, purchasing Lenox Hill, said cians. Mr. Gross said Streit’s, where he The system “may not have antic- Center. Dr. Peter Costantino left Mr. Solazzo,“has been an absolute- is president,has considered moving, ipated how some doctors reacted to Continuum Health Partners in ly wonderful acquisition for us ‘Still here’ but each time has decided that the change,”said consultant Michael La 2011 to create a New York Head strategically. It has changed our vi- In the new campaign,Nikki Russ original factory on the Lower East and Neck Institute at Lenox Hill, sion. From Manhattan, you see a Federman, a fourth-generation Side is an integral part of the brand. LISTEN to a discussion at an investment of $3 million to circle around New York as potential family member from Russ and “I think it’s neat that we’re all still CrainsNewYork.com/podcasts $5 million. areas of growth.” Ⅲ Daughters,appears in front of a bas- here,” he said. Ⅲ

October 1, 2012 | Crain’s New York Business | 23 20121001-NEWS--0024-NAT-CCI-CN_-- 9/28/2012 6:47 PM Page 1

third as the brand-name choice, be- senting approximately 50% of sales, hind Splenda and Truvia, a stevia- but it has not caught on with a Seeking sweet spot plant-based sweetener made by younger demographic. food conglomerates Cargill and Just a few weeks in, the new Continued from Page 1 land, which has annual sales of just Coca-Cola that had $56.8 million Sweet’N Low message, which “Monk fruit is the next new over $200 million, is no stranger to in sales. Cumberland’s own stevia demonstrates the sweetener’s poten- trend,” insisted Catherine Steffen, playing catch-up. For years it has brand, Stevia in the Raw, saw less tial in trendy cocktails like a Cos- director of marketing at Brooklyn- been losing ground on the artificial- than half that in sales for the year. mopolitan, appears to be catching based Cumberland. sweetener front to newcomers like “Sweet’N Low is probably at the on. Six months ago, the brand’s The debut is well timed, as the top-selling brand Splenda (in the bottom of the list in terms of cool- Facebook page had just 80 fans—to- obesity epidemic and New York yellow packets) from Fort Washing- ness and relevance,”said Denise Lee day, it boasts more than 25,000. Ex- City’s looming soda ban have thrust ton,Pa.-based McNeil Nutritionals, Yohn, a brand expert. perts estimate that the promotion, alternative sweeteners into the spot- a subsidiary of Johnson & Johnson. But 56-year-old Cumberland has which appears primarily in maga- light. But Sweet’N Low is lagging Splenda generated almost $155 a comeback plan. In addition to cre- zines such as Us Weekly and People behind its biggest rival, Splenda, million in retailer sales for the 52 ating the zero-calorie monk-fruit and on lifestyle sites like Refinery29 which began selling its own monk- weeks ended Sept. 9, according to product, it has launched a new ad and PopSugar, is costing Cumber- fruit product, Nectresse, over the market research firm SymphonyIRI campaign for 55-year-old Sweet’N land less than $10 million.The com- summer and has already launched a Group.Sweet’N Low generated just Low targeting young women. The pany declined to disclose specifics. buck ennis THE NEW PINK: Catherine Steffen of major ad campaign for the brand. over $42 million for the same peri- saccharin-based powder is still Cum- “It’s done a great job of getting Cumberland introduces monk-fruit sweetener. The family-owned Cumber- od. The pink packets rank a distant berland’s best-selling brand, repre- the brand in the right places,” said Ms. Yohn. Housed at the Brooklyn Navy Yard since its 1956 inception, the family-owned company has tracked its share of consumer trends.Founder Ben Eisenstadt first ran a cafeteria feeding the Navy Yard workers during World War II. But once the war ended and the cafeteria’s customers slipped away, Mr. Eisenstadt needed a new business. By 1957, he had developed the saccharin-based tabletop institution known as Sweet’N Low. Thirteen years later, the all-natural Sugar in the Raw emerged. Last big manufacturer The company, located within 301,500 square feet of space, is one of the city’s last big manufacturers. More than half of Cumberland’s 360 employees live in the borough. “We are committed to the Brooklyn community,” said Chief Executive Steven Eisenstadt, 39, Ben’s grandson, noting his attach- ment to the revitalization of the Navy Yard. “We feel our success is rooted with our values, and Brook- lyn is an important part of that.” He’s betting that monk fruit, which has virtually no calories and taps into the all-natural movement, will help Cumberland increase revenue. For its initial rollout, the product is shipping to 1,500 grocery stores, with the goal of reaching 20,000 retail locations by fall 2013. Ms. Steffen expects monk fruit to appeal primarily for its taste. Social- media sites and search-engine marketing are set to roll out on Oct. 1. “It’s a very clean, sweet taste,” said Ms. Steffen, noting that monk fruit does not carry the bitter aftertaste associated with stevia. Health experts said that the product could be confusing to consumers who might think they’re eat- ing the fruit itself.“They don’t shave off a little bit of monk fruit and stick it in the packets—they extract from monk fruit an ingredient called mogroside,” said Michael Jacobson, executive director of the Center for Science in the Public Interest, noting that testing on most of these ingredients, including mogroside and stevia, has been primitive. Nevertheless,Mr.Eisenstadt believes the product will catch on. He adheres to the motto that Cumber- land has something for everyone. “People have different needs for their choice of sweetener,” he said, “and our products answer them on every level.” Ⅲ

LISTEN to a discussion at CrainsNewYork.com/podcasts

24 | Crain’s New York Business | October 1, 2012 20121001-NEWS--0025-NAT-CCI-CN_-- 9/28/2012 6:47 PM Page 1

HELLUVA TOWN INSIDE Source Lunch New location Energizing students on the table through the arts PAGE 26 American cities should start Out and About salivating now.The king of food fiestas, Lee Brian Schrager Picasso in black and (below), who founded and white at MoMA PAGE 27 produces the South Beach and New York City Wine & Food festivals, is adding a third metropolis to his roster. His events are wildly popular not only with foodies but also with celebrity chefs like Bobby Flay, Mario Batali Guy Fieri, DRAMATIC ARC: Oskar and Eustis wants the Public who draw the crowds and Theater to become “a sponsors such as Food Network communal center and Bank of America that foot the where you meet your bills for the nonprofit friends and hang out.” festival organizer. “I’ve been looking at a lot of cities,” said Mr. Schrager, who launched the first festival a decade ago in Miami. “I’ll be spending the next three months zooming in on a location.” Though he wasn’t specific, he did drop some hints. “I love Chicago, California and Hawaii,” he said. Mayors across the nation will want to roll out the welcome mat when they get a look at the numbers. The fifth New York festival, taking place from Oct. 11 to 14 at various venues, will attract 50,000 attendees, up from 46,000 last year, with 25% coming from out of town. It’s on target to make $6.5 million, with the net proceeds going to the Food Bank for New York City and Share Our Strength. A new family program, Fun and Fit, taking place at Basketball City on Pier 36, costs $22 per person, versus more than $100 per person for most events. —lisa fickenscher Doctor is ailing

The troubled new Fox TV series The Mob Doctor may soon be wearing cement shoes. It’s now No. 1 in the rankings compiled by social analytics research company General Sentiment, which tracks “online engagement” according to blogs, news stories and Twitter and Facebook mentions. But being No. 1 is a dubious distinction, as much of the chatter has been negative, said Pete Moran, CEO of General Public Theater’s next stage Sentiment, which just released its first weekly rankings for the new broadcast season. CBS’ new show Vegas,No.2 on A $40 million revitalization is set to bow. General Sentiment’s list, drew 20 million viewers its first night It will make the theater more striking and inviting out, according to Nielsen. The Mob Doctor had 4 million viewers

last week. buck ennis Mr. Moran said networks and advertisers that subscribe to the BY SIMI HORWITZ PUBLIC’S company’s research pay close attention to social chatter to see FUNDS whether a show might have legs skar Eustis, artistic director of the Public Theater, admits he enjoys despite low ratings. “It’ll be fundraising and approaches his donors as if he were directing a play. ¶ “A interesting over the next couple of weeks to see how discussions group of people who don’t know each other show up around a table and you [about The Mob Doctor] either have to convince them to invest in the project,” he explained. “If you’re $22M change or don’t,” he said. “If a talking to actors, you’re asking them to invest their talent. If you’re talking show is getting creamed in the Annual ratings but is getting some strong to donors, you’re asking them to invest their wealth. You’re also convincing operating social-media engagement, it might them that their contribution will make them happier. Research has shown budget behoove a network to be patient.” —matthew flamm that people who donate money are happier than those who don’t.” ¶ His power of persuasion was put to good use when the Public embarked on the fundraising portion of a $40 million capital campaign in 2008 to revitalize the famed East Village theater.The renovation is Oslated to bow Oct. 4 with a ribbon-cutting ceremony, a block party and open-house tours, among $40M For its other events. ¶ The striking refurbishment—which includes an expanded entry with ramps for revitalization enhanced accessibility; a new mezzanine boasting a restaurant,The Library, run by celebrity chef campaign Andrew Carmellini; and remodeled bathrooms—is more than improved See PUBLIC on Page 26 Source: Public Theater

October 1, 2012 | Crain’s New York Business | 25 20121001-NEWS--0026-NAT-CCI-CN_-- 9/27/2012 7:27 PM Page 1

SOURCE LUNCH: RUSSELL GRANET by Miriam Kreinin Souccar Changing schools through the arts

ussell Granet has spent school musical. Now some schools his career advocating for have no visual-arts class, no music, no the importance of—and musical and no partnership with an working to bring—arts arts organization—so nothing. You MORE ACTIVITIES: In education into schools. still have creative teachers,so a kinder- the future, the Public RAfter five years running an educa- garten teacher might be doing a lot of Theater will offer movie tion consulting practice,Mr.Granet, singing, but it’s not happening with a nights and forums for 48, is now laying down roots as the specialist. political discussion. new executive director of the Lin- coln Center Institute.As the center’s Why is it important to teach art in the

buck ennis arts education arm, the organization schools? helped nearly 400,000 students and There was a study asking graduates educators globally last year, bringing what they remembered most about K arts into schools and training teach- through 12, and more than 50% said Public Theater’s next stage ers. Mr. Granet, who took the reins it was an arts experience. Attendance Sept. 17, wants to do more. is higher in schools with art programs. Of course kids have to learn math and Continued from Page 25 pens on stage for two hours. In- and women’s shelters, among other I know you have only been on the job for a science,but if that’s all there is,and it’s aesthetics. It reflects a philosophy stead,the theater has to include the settings. short time. But tell me about your plans all just test prep,kids are going to drop that celebrates inclusion and com- total experience. You see a play, but Mr. Eustis also likes Broadway, for the institute. out and stop learning. munity. Mr. Eustis is confident the then you gather in the lobby to have and a fair number of the Public’s Lincoln Center Institute has laid such reconceived space will attract new a drink and discuss the play.It’s very shows have made the transfer, a strong foundation for great work. I Have you seen evidence of arts education theatergoers. exciting, because Oskar is doing though he insisted financial gain is want to expand it, and I want the turning around a school? “It’s a way of saying to people, that.” not his primary motivation. “Our world to see it.There are schools that I worked on a program that brought ‘Think of this building as a place to While fundraising continues to decision to move a play to Broad- are struggling to have any arts back into the curricu- come to, and not just to see a play be a tough slog, Mr. Eustis said he way is based on our belief that it will kind of art.Lincoln Center WHERE lum at New York City and then go home,”said Mr.Eustis. was lucky that the city—including benefit the play and audiences will has the brand and resources middle schools. We “It becomes a communal center the Department of Cultural Af- respond to it on Broadway.” to work with those schools. THEY worked at a school in Bed- where you meet your friends and fairs, the City Council and the of- We can change schools DINED Stuy, and when I first went Ups and downs hang out. You may have a meal and fice of the Manhattan borough through art programs. I’ve TELEPAN there, I walked the halls then decide to go to a show.” president—provided more than His record has been mixed. The seen it happen. I also want 72 W. 69th St. and didn’t feel safe. The The size of the capital campaign 50% of the $40 million needed for Merchant of Venice and Hair, for ex- to find a way to make all (212) 580-4300 school had low attendance, is unprecedented in the Public’s ample, did very well. On the flip kids feel that Lincoln Cen- www.telepan-ny low test scores; morale was more than half-century history and side, the critically acclaimed Pass- ter is a home for them. .com low. Within three years, it is the theater’s first such effort in The city provided ing Strange and Bloody Bloody An- AMBIENCE: was a different place. Why did you decide to take A subdued but decades, partly because “for 20 drew Jackson were financial flops. upscale oasis years A Chorus Line [which origi- more than 50% Nonetheless, Mr. Eustis believes this job? with soft colors Do you think there isn’t an nated at the Public] was giving so taking Passing Strange and Bloody I was really happy with my and mood music emphasis on the importance much money to the theater, it took of the funding Bloody to the Great White Way was consulting firm and had no WHAT THEY ATE: of arts education because the pressure off,” explained Mr. a good move because “it was fantas- intention of leaving. But as Beet and people don’t understand it? Eustis. While A Chorus Line con- for renovation tic for the artists and the art form.” much as I’d like to think a heirloom tomato Yes. Our mission with this salad; zucchini tinues to be produced nationwide, Mr. Eustis is currently toying single person can change and cavatelli; isn’t to create artists.The fo- the large infusion of cash from the with the idea of bringing Into the the landscape of public ed- mixed-berry cus has to be engagement, Broadway production is gone, and Woods to Broadway, despite its ucation, it’s not possible. shortcake critical thinking, collabora- the pressure for funding is on. tepid reviews when it played at the With a brand like Lincoln Tomato and tion—all the things that Gordon Edelstein,artistic direc- Delacorte Theater this summer. Center behind me, people bean soup; pan- make good citizens and that will take my calls. roasted trout; come out of experiencing an tor at the Long Wharf Theatre in the renovations. The Spitzer Fam- He remains convinced there’s an peanut-butter- New Haven,Conn.,said all not-for- ily Charitable Trust contributed audience for it on Broadway,and he and-chocolate art form. profit theaters are vying for a place $4 million, the Shen Family Foun- is proud of its artistry. What is the current situation gianduja “at the budgetary table” in a climate dation has been a major supporter, Mr. Eustis is excited about the for arts education in New TAB: $98.83, What effect did the arts have that’s less than forthcoming. and Alec Baldwin made a substan- Public’s future, which will include York City public schools? including tip on you growing up? Diane Paulus,artistic director at tial contribution. movie nights and public forums for We’re in a pretty bad state, I was a theater geek. I the American Repertory Theater Mr. Eustis, who previously political discussion. Down the partly due to funding and partly due showed up early to school with all my in Cambridge, Mass., agreed, not- served as the artistic director at pike, he’d like the Public to present to this emphasis on testing.The prin- lines memorized. That could be sci- ing that the biggest challenge for Trinity Repertory Company in plays in Spanish and stage Shake- cipals are having to cut budgets, and ence for someone else, but for some theaters is the willingness to be Providence, R.I., where he spear- spearean productions that cast pro- they are spending their resources on kids it’s the arts. Art is what kept me more flexible and courageous in the headed a $30 million capital cam- fessionals and non-pros in all five math and language arts because that’s in school. face of evolving models, from new, paign, joined the Public Theater in boroughs. In the best of all possible where [students] are tested. It was younger donors—who are more 2005. He has always viewed worlds, the Public will have access pretty bad in 1995, ’96 and ’97, but it Your 4-year-old daughter must be likely to contribute on Kickstarter founder Joseph Papp’s vision as his to Central Park’s Delacorte The- was only just a funding problem then. exposed to a lot of art. than to be major philanthropists— own, most pointedly embodied in ater beyond the summer. I like to paint, so if I’m doing water- to shifting ticket-buying habits. the theater’s range of produc- “We’re beginning to figure out When you talk about a school in a bad colors, she’ll do watercolors. My part- tions—from Shakespeare to con- what appeals to different segments, situation with their arts curriculum, what ner is an actor, so [my daughter] gets More than the play temporary plays to musicals to, and we’re more flexible,” he said. exactly do you mean? to go backstage and play in makeup “The number of subscribers is more recently, cabaret at Joe’s Pub, “The success of Gatz [the 6.5-hour When I grew up, it was standard to and costumes. He just finished a long declining,” continued Ms. Paulus, all produced with an annual budg- 2010 dramatization of F. Scott have a music teacher and a visual-arts run in Mamma Mia! That show has who directed the Public’s 2011 re- et that has grown to $22 million Fitzgerald’s The Great Gatsby] was teacher, and you almost always did a lots of sequins, so she loved that! vival of Hair. “Consumers want since Mr. Eustis took the helm. jaw-dropping, and we’re now flexibility and multiple choices, in- In an effort to reach further into bringing it back. When you do ex- cluding last-minute ticket pur- the community, Mr. Eustis has cellent work, audiences will come INSIDE TIP: Sit in the front for a quieter chases.The way theaters contextu- launched several initiatives, not and there will be crossover audi- alize art is also changing.The focus least the Mobile Unit,which brings ences. But you have to get them table. The back has piped-in music. can no longer be just on what hap- theater to prisons, rehab centers into the building.”

26 | Crain’s New York Business | October 1, 2012 20121001-NEWS--0027-NAT-CCI-CN_-- 9/28/2012 6:49 PM Page 1

OUT AND SNAPS Arts galas attract big names—and big bucks ABOUT by Emily Laermer and Miriam Kreinin Souccar

CULTURE FIX CAREER BUILDERS WEDNESDAY, OCTOBER 3 TUESDAY, OCTOBER 2 Carnegie Hall will Green Capital Empire will host launch its 2012-13 GREEN TECH MONSTER: FINANCING, season with Carl Orff ’s SCALING AND EXITING IN CLEAN TECH. CARMINA BURANA, The event will feature investors and performed by music successful green-tech entrepreneurs director Riccardo Muti discussing the best ways to succeed and the Chicago in clean tech.Topics of conversation Symphony Orchestra. include the markets entrepreneurs The orchestra will also newsbloomberg should be targeting.The NY Green perform on Thursday, Oct. 4, and Friday, Oct. Tech 50 will also be revealed. It 5, at 8 p.m. A preconcert reception on opening begins at 1 p.m. at Rosenthal night is at 5:30 p.m., and the concert is at 7 Pavilion, 60 Washington Square p.m. at West 57th Street and Seventh Avenue. South, between Thompson Street Tickets for the show start at $49. For more and West Broadway.Tickets are SARAH JESSICA PARKER, MARIA BARTIROMO information, visit www.carnegiehall.org. $895. For more information, visit and PAMELA JOYNER at the New York City Ballet www.greencapitalempire.com. fall gala on Sept. 20. The ballet company raised FRIDAY, OCTOBER 5, TO SUNDAY, OCTOBER 7 $3 million at the event. BARRY DILLER and CAROLINA HERRERA at the New York City Ballet gala. The AFFORDABLE ART FAIR will feature more THURSDAY, OCTOBER 4 than 60 galleries, special installations and Sageworks Inc. will host ANALYZING activities for children. Program highlights AMERICA’S PRIVATE COMPANIES. The include a photography tour with Phillips de event will feature the most current Pury’s global director of photography,Vanessa data on business trends at private Kramer, and a children’s tour with director companies. Speakers include Brian Morgan Spurlock.The fair will be held at the Hamilton, Sageworks’ chief execu- Tunnel in Chelsea, 11th Avenue and West tive, and Giuseppe Gramigna, chief 28th Street. Public hours are noon to 8 p.m. economist of the U.S. Small Busi- on Friday, 11 a.m. to 8 p.m. on Saturday, and ness Administration. The free event 11 a.m. to 6 p.m. on Sunday.Tickets are $12 is at 9:30 a.m. at the Harvard Club, for general admission, $10 for students and 35 W. 44th St., between Fifth and seniors, and free for children under 12. For Sixth avenues. For more informa- more information, visit ww.affordableartfair.us. tion, visit www.sageworksinc.com. DON’T MISS PICASSO BLACK AND WHITE STARTING FRIDAY, OCTOBER 5 Get ready for lines around the block when the PICASSO BLACK AND WHITE exhibition opens at the Guggenheim Museum. It features 118 paintings, sculptures and images: mcmullan patrick works on paper in a black-and-white palette. During AMAR’E STOUDEMIRE of the New York Knicks the exhibit, the museum will be open for two additional Broadway producer DARYL ROTH and her son JORDAN ROTH, a Broadway theater owner and and ALEXIS WELCH at the Metropolitan Opera producer, at the American Theatre Wing’s annual gala on Sept. 24. The gala raised nearly season-opening gala on Sept. 24 at Lincoln Center. hours, from 10 a.m. to 8 p.m. on Sundays and Mondays. $600,000, a record for the nonprofit. The event raised $6.2 million for the opera. The show runs through Jan. 23.The museum is located at 1071 Fifth Ave., at East 89th Street. Additional hours are 10 a.m. to 5:45 p.m. on Tuesdays, Wednesdays and Fridays, and Saturdays from 10 a.m. to 7:45 p.m. Admission is $22 for adults, $18 for students and seniors, and free for members and children under 12. For more information, call (212) 423-3500 or visit www.guggenheim.org.

OPENING FUNDRAISERS WEDNESDAY, OCTOBER 3 MONDAY, OCTOBER 1 The 27th annual NEW The Sadie Nash Leadership Project will host its PHOTOGRAPHY exhibit will open at 10TH ANNIVERSARY GARDEN PARTY. Guest of the Museum of Modern Art.The honor Tina Fey will be interviewed by two show will highlight the work of five Sadie Nash leaders about her life and work. artists and runs through Feb. 4.The Tickets include cocktails and hors d’oeuvres. museum is located at 11 W. 53rd The nonprofit provides leadership training for St., and is low-income young women.The event is at 6 open 10:30 p.m. at the Bowery Hotel, 335 Bowery.Tickets a.m. to 5:30 start at $250. For more information, call (718) p.m. on 422-8664 or visit www.sadienash.org. Wednesdays through WEDNESDAY, OCTOBER 3 Mondays, and The Icla da Silva Foundation will host its 20TH 10:30 a.m. to ANNIVERSARY FUNDRAISING DINNER AND DANCE 8 p.m. on GALA. The event will honor City Council Fridays. Speaker Christine Quinn.The organization Admission is works to save lives by recruiting bone-marrow $25 for adults, $18 for seniors, $14 donors and providing support services.The gala for students and free for children 16 is at 6:30 p.m. at Gotham Hall at 1356 and under. For information, visit Broadway.Tickets start at $350. For more www.moma.org. information, visit www.icla.org. MARK YOUR CALENDAR… FRIDAY, OCTOBER 12, TO SUNDAY, OCTOBER 14 REGISTRATION IS OPEN for IDENTITÀ NEW YORK. For the third consecutive year, international chefs will celebrate Italian cuisine by partnering with Eataly and culinary organization Identità Golose for three days. Each hourlong cooking demonstration will feature a pair of chefs who will prepare two dishes for the audience to sample. The event will be at La Scuola Grande di Eataly, 200 Fifth Ave., between West 23rd and West 24th streets, and costs $125 per person per demo. To register, call (212) 539-0204, ext. 304, or email [email protected]. For more information, including a schedule of events, visit www.eatalyny.com.

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