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ASVA Visitor Trend Report, August 2019 August 2019 Dashboard ASVA Visitor Trend Report, August 2019 Dashboard Summary Usable data was received from 200 sites. The total number of visits recorded in August 2019 August 2019 was 3,637,863; this compares to 3,704,347 in 2018 and indicates a decrease of -1.8%. Excluding Country Parks ASVA's Commentary and Observations for August 2019 August 19 3,637,863 -1.8% q Year-to-Date 18,776,619 -2.2% q It is slightly disappointing to report a fall in visitor numbers to ASVA member sites in August, with an overall decrease in visitor numbers of 1.8% (excluding country parks), when compared with figures from the same month in 2018. This Including Country Parks August decrease has a knock on effect on the year to date figures, with the overall year date numbers down 2.2% on August 19 4,071,964 -0.2% q 2018 levels. Looking at data from across the tourism industry, it would appear that Brexit uncertainty is having an Year-to-Date 22,726,379 -4.0% q impact on those travelling from Europe to the UK, with trips from major EU countries such as Germany and France considerably down, and some Scottish attractions, particularly those with high numbers of international visitors, are Per Region feeling this impact. It is however worth noting that there are some considerable differences regionally, with the West region bucking the Northern Scotland 582,974 0.9% p trend and reporting an increase of 6.3%, while South (down 0.1%), North (down 1.8%) and particularly East (down *Northern Scotland † 492,607 -1.8% q This report was 6.2%) all saw decreases. The overall picture is quite mixed when it comes to attraction type. Unsurprisingly for a Eastern Scotland 1,898,695 -6.2% q produced for ASVA by summer month, outdoor attractions such as Forest Parks and Gardens are tending to report increased numbers, while Southern Scotland 114,998 0.3% p more indoor focussed attractions such as Museums and Galleries have seen modest decreases, though not in all cases. *Southern Scotland † 111,351 -0.1% q In terms of the major tourism locations, many of Glasgow’s iconic sites have enjoyed a strong month, with Kelvingrove Western Scotland 1,475,297 8.2% p Art Gallery and Museum (up 43%), The Riverside Museum (up 19%), Glasgow Cathedral (up 12%) and the Hunterian *Western Scotland † 1,135,210 6.3% p Museum and Art Gallery (up 9%) all reporting substantial increases. Dundee too continues to be a popular attraction destination with sites such as Discovery Point (up 12%) and The Dundee Science Centre (up 31%) reporting very Per Attraction Category healthy numbers. Edinburgh performance continues to be more mixed, potentially down to the fact that the city is more reliant on international visitors rather than the domestic audience, but it is impressive to see some very strong Heritage/historic performers in the city, including The Peoples Story (up 83%) and The Nelson Monument (up 18%). property/stately 1,315,262 1.2% p In terms of the weather, August was somewhat mixed, with a hot and sunny beginning and end topping and tailing a house month featuring a fair amount of wind and rain. Overall it was a fairly hot month, with the mean temperature 0.8 °C Museums & Galleries 1,502,069 -2.7% q above the long-term average. It was however also a wet month with 90% more rainfall than the long-term average. Zoo/wildlife/safari 174,139 -2.1% q park/aquarium Forest park/ 434,101 15.5% p country park Gardens 23,245 31.6% p Distillery/whisky 102,741 -18.7% q related Visitor Centre 100,367 1.4% p Boat Trip/Marine 216,602 -3.9% q Other 118,974 -16.0% q Spend per Ticket SPV1 Retail SPV Catering SPV ticket sold2 7.65 (20) 11.99 (15) 1.43 (26) 1.77 (13) * † Excluding Country Parks 4.2% p 2.5% p 4.8% p 14.9% p For further information, contact ASVA at: Confidential information for ASVA members only e-mail: [email protected] Please do not further distribute this report without permission from ASVA Tel: 0141 229 0923 Any commentary to press will be managed by ASVA 2 Year-on-Year Visitor Numbers Visitor Numbers -1.8% q Latest Month 3,637,863 3,288,698 3,704,347 3,637,863 2,796,118 2,889,977 2,569,204 2,229,877 2,017,831 1,612,429 1,545,893 1,336,860 1,205,663 1,341,695 Sep-18 Oct-18 Nov-18 Dec-18 Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19 Additional Comments Aug-19 Aug-18 Positive influences Ticket SPV Retail SPV Catering SPV Ticket Spend City Arts Centre "Open Streets 4th Aug. Hotel build next to CAC. Hotel opened 16th Aug." 4.2% p Retail Spend £7.65 £7.34 4.8% p Catering Spend 14.9% p £1.77 £1.54 £1.43 £1.36 Negative influences Highland Folk Museum "Poor weather has been a factor to the visitors to the museum." Aug 2019 Aug 2018 Edinburgh Bus Tours "Routes affected greatly by summer road closures in city centre." £11.99 £11.69 Spend per ticket sold 2.5% p _________________ Aug 2019 Aug 2018 1 Ticket spend per visitor (Ticket SPV) divides the total ticket revenue by the number of visitors from ticket-revenue submitting sites. 2 Spend per ticket sold divides the total ticket revenue by the number of tickets sold. 3 Site-specific report August 2019 u Responses for August 2019 were received from 213 sites. u 6 sites requested confidentiality, and although their numbers have been included in the calculations, they do not appear in the tables below. u 13 sites have not submitted results or were closed for the season in August 2018 and thus do not appear in the tables below. August 2019 August 2019 2019 2018 Y-o-Y 2019 2018 Y-o-Y Aberdour Castle 4385 3398 29% Culloden Battlefield visitor centre 45827 35693 28% Aberlour Distillery 1588 2017 -21% Culzean Castle 16622 14529 14% Alloa Tower 1381 1245 11% Culzean Country Park 77938 56325 38% Almond Valley Heritage Trust 15106 12752 18% Dallas Dhu Distillery 3319 3619 -8% Arbroath Abbey 2528 3369 -25% Dalwhinnie Distillery Visitor Centre 6247 8719 -28% Arduaine Garden 2432 1547 57% Dewar’s Aberfeldy Distillery 6815 6489 5% Bachelors' Club 198 117 69% Dirleton Castle 5243 4403 19% Balvenie Castle 1602 1955 -18% Discovery Point 12185 10880 12% Bannockburn 6612 6434 3% Doune Castle 26645 26277 1% Barry Mill 751 1989 -62% Drum Castle, Garden & Estate 10882 9497 15% Bishops & Earls Palaces 3969 3845 3% Dryburgh Abbey 3495 3843 -9% Black House 2688 3480 -23% Dumbarton Castle 4528 4785 -5% Blackness Castle 11296 8850 28% Dumfries Museum & Camera Obscura 2916 2418 21% Blair Athol Distillery Visitor Centre 9855 14394 -32% Dunblane Cathedral 2149 2387 -10% Bonawe Iron Furnace 622 1137 -45% Dundee Science Centre 10219 7812 31% Bothwell Castle 2594 2020 28% Dundrennan Abbey 762 893 -15% Branklyn Garden 1864 1165 60% Dunfermline Palace 4086 3666 11% Brodick Garden & Country Park 16469 7713 114% Dunstaffnage Castle 5535 4738 17% Broughton House & Garden 3647 3253 12% Edinburgh Bus Tours 83710 104009 -20% Caerlaverock Castle 6973 6851 2% Edinburgh Castle 312708 312317 0% Cairnpapple Hill 307 625 -51% Edinburgh Zoo 70199 68347 3% Calderglen Country Park 96004 93840 2% Edzell Castle 1555 1646 -6% Callendar House 7939 7364 8% Elcho Castle 2290 1725 33% Caol Ila Distillery Visitor Centre 249 1487 -83% Elgin Cathedral 9564 10215 -6% Cardhu Distillery Visitor Centre 1729 2272 -24% Falkland Palace & Garden 10121 9131 11% Cardoness Castle 1306 1400 -7% FC Scotland - Clatteringshaws Visitor Centre 4108 7905 -48% Castle Campbell 2917 3124 -7% FC Scotland - Glenmore Visitor Centre 18789 19050 -1% Castle Fraser, Garden & Estate 10235 9134 12% FC Scotland - Glentress 26238 26289 0% Chatelherault Country Park 69052 60117 15% FC Scotland - Kirroughtree Visitor Centre 10292 8370 23% City Art Centre 10986 6954 58% FC Scotland - The Lodge Forest Visitor Centre 19158 17949 7% Clynelish Distillery Visitor Centre 895 1279 -30% Fort George 19466 17941 9% Corgarff Castle 943 1397 -32% Fyvie Castle 15355 15667 -2% Cragganmore Distillery Visitor Centre 1194 1316 -9% Gallery of Modern Art 61408 78213 -21% Craigievar Castle 6733 5751 17% Geilston Garden 2464 1508 63% Craigmillar Castle 5427 4877 11% Georgian House 5143 4823 7% Craignethan Castle 849 956 -11% Gladstone's Land 1785 1201 49% Crarae Garden 2000 1120 79% Glasgow Cathedral 107094 95538 12% Crathes Castle, Garden & Estate 27572 25954 6% Glasgow Museums Resource Centre 1622 1483 9% Crichton Castle 469 932 -50% Glen Ord Distillery Visitor Centre 5195 7455 -30% Crossraguel Abbey 171 492 -65% Glencoe 49711 43806 13% 4 August 2019 August 2019 2019 2018 Y-o-Y 2019 2018 Y-o-Y Glenkinchie Distillery Visitor Centre 4984 5535 -10% Malleny Garden 1185 265 347% Glenluce Abbey 164 178 -8% Meigle Museum 566 517 9% Grampian Transport Museum 5071 5594 -9% Melrose Abbey 11797 11597 2% Greenbank Garden 3562 2129 67% Moirlanich Longhouse 305 230 33% Gurness Broch 2350 2925 -20% Mount Stuart 7918 7971 -1% Hackness 231 310 -25% Mugdock Country Park 62002 62384 -1% Haddo House 1225 999 23% Museum of Childhood 19580 26306 -26% Hermitage Castle 1135 1502 -24% Museum of Edinburgh 13845 14223 -3% Highland Folk Museum - Newtonmore 13518 14739 -8% Museum of Lead Mining 1632 1549 5% Highland Safaris 5859 5714 3% National Museum of Flight 8840 10157 -13% Highland Wildlife Park 21295 31215 -32% National Museum of Rural Life 11012 9608 15% Hill of Tarvit Mansionhouse & Garden 1256 787 60% National Museum of Scotland 305748 331131 -8% Holmwood 827 581 42% National War Museum 109038 109444 0% House Of Dun 1092 1036 5% Nevis Range 24534 22368 10% Hugh Miller Museum & Birthplace Cottage 728 670 9% New Abbey Corn Mill 824 894 -8% Huntingtower Castle 1583 1398 13% Newark Castle 1419 1537 -8% Huntly Castle 2711 2771 -2% Oban Distillery Visitor Centre 7331 11682 -37% Inchcolm
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