Family Handyman is the #1 trusted source for DIY home- improvement information, giving consumers the how-to advice and ideas they need to create the home and lifestyle of their dreams 2020 — while also celebrating the pride of a project well done. The brand offers accurate, fully tested content Media by a staff of experts and former pros. Every issue also features contributions from more than 1,100 Kit reader-volunteer Field Editors. DIGITAL
Haven Home A community of 10+ sites sharing real stories and voices that inspire an engaged audience of homeowners, DIYers and building industry professionals Brand Monthly Unique Visitors 13MM FamilyHandyman.com Trusted source providing advice and step-by-step instructions Map for DIYers to improve their homes, gardens and more Monthly Unique Visitors 6.6MM MAY 2019
BUILD IT. FIX IT. LIVE IT!®
PRINT DECK PLATFORM EASY-TO-BUILD 37 HOME OUTDOOR HACKS
t t INSIDE OUTDOOR FIREPLACE FIREPLACE OUTDOOR ROOM!living Social Media t Family Handyman DECK STORAGE BENCH Facebook 923K+ fans SLEEK STORAGE EASY * BENCH DIY t t * Published 8x per year LAWN YOUR RESTORING DECK Pinterest 1MM+ followers t t
Circulation 1.2MM FIX A TOILET LEAKY t #1 for engagement or actions per post BUILD THIS *FIREPLACE IN 1 DAY! among all measured magazines Audience 4.8MM BULBS SMART FIX TOILET LEAKS Instagram 48.3K+ followers
PLUS: PROTECT YOUR FURNACE | SMART BULBS | RESTORE YOUR LAWN MAY 2019 59400_Cover_May19.indd 1 3/11/19 3:00 PM Twitter 21K+ followers
Tablet Edition Newsletters • Available on iPad Amazon Kindle FH Daily Hints & Tips • • B&N Nook Google Play Zinio Monthly Circulation 800K+ Texture • Magzter Stuff We Love Monthly Circulation 335K+
EDITORIAL SERIES Video Branded and custom videos Ultimate Series on FamilyHandyman.com Family Handyman Ultimate Series features projects that reveal amazing transformations including Shed and Garage
DIY University On-demand courses taught by the pros to sharpen your home repair DIY skills SOURCE comScore Multiplatform 6-month average ending July 2019; Social as of Aug 2019; MRI Spring 2019 Digital Overview
FamilyHandyman.com Trusted source providing advice and step-by-step instructions for DIYers to improve their homes, gardens and more.
6.6mm Monthly Unique Visitors
% % 51Men 49Women
k Median49 Age Median$89 HHI
A community of 10+ sites sharing real stories and voices that inspire an engaged audience of homeowners, DIY & décor enthusiasts and building industry professionals.
13mm Monthly Unique Visitors
SOURCE comScore Multiplatform 6-month average ending July 2019 Print Powerhouse
Family Handyman is #1 in circulation and is the only magazine to raise its rate base TWICE over the last three years.
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8X FREQUENCY 10X FREQUENCY (2018) 8X FREQUENCY (2018) 9X FREQUENCY (2017) 6X FREQUENCY (2017) 9X FREQUENCY (2017) 9X FREQUENCY 6X FREQUENCY 6X FREQUENCY 4X FREQUENCY 4X FREQUENCY
Audience (000) Comp(%) Education (000) Comp(%) Total 4,818 Graduated College + 1,529 32 Men 3,144 65 Attended/Graduated College + 3,122 65 Women 1,674 35
Occupation Age Employed Full Time 2,393 50 18-49 1,730 36 Professional/Managerial 979 20 35-54 1,730 36 Construction/Trade 700 15 30+ 4,576 95 Median Age 56.2 Engagement 43 minutes spent reading an issue 54% read 3 of 4 issues 48% When I am going to make a purchase, the ads in this publication SOURCE AAM 2017-2019 + 2019, MRI Spring 2019, Starch 2018 help me make my decision Home Starts Here
Family Handyman's mission is to empower families to maintain $ k % 40% $ k+ Median79 82Own Home Value 245Median and improve their homes with HHI Home $250k Home Value inspiring projects, expert advice and clear instructions. We continue to help readers achieve their goals % % % by extending our editorial 90agree 67agree 74agree voice with the following sections... “We are always “My family tends “We are adapting seeking to improve to have a home our home as our our home” improvement project family structure going at all times” changes” Health Storage + Work Organization Wheels
Tech Maintenance + Repair
SOURCE: The Modern Family; Trusted Media Brands/ Kantar Consulting Custom Study; MRI Spring 2019 2020 Edit Calendar
MAR JUN OCT/NOV Buy, Sell, Stay Before You Call... Kitchen & Features Features Bath Remodel • • 10 Things to Know Before Sidewalk Makeover Features • Hiring an Electrician Replacing & Adding Garden • Energy Saving Appliances • Guide to Hiring a Real Window Shutters • 10 Ways to Save During Estate Agent Ad Close: 12.13.19 a Bathroom Remodel Materials Due: 12.20.19 Ad Close: 3.23.20 Ad Close: 7.27.20 On Sale: 2.18.20 Materials Due: 3.30.20 Materials Due: 8.4.20 On Sale: 5.19.20 On Sale: 9.22.20 APR JUL/AUG Tools & Gear WINTER Ultimate Camper Features Ultimate • Buyers Guide to a Table Saw Features Smart Home • Pro Tips What's in a • Get Vehicle Ready for a Road Trip Carpenter's Tool Belt? • Cordless Gear for Camping Features • Safest Smart Technology for Ad Close: 1.13.20 Ad Close: 4.17.20 Your Home Materials Due: 4.24.20 Materials Due: 1.21.20 • Solar Smart Home Products On Sale: 6.16.20 On Sale: 3.17.20 That Will Lower Your Bills Ad Close: 9.28.20 SEPT Materials Due: 10.6.20 MAY On Sale: 11.24.20 Ultimate Backyard Ultimate Garage Features Features • How to Keep Your Lawn • Brilliant Ways to Organize Chemical Free Your Garage • Upgrade Your Stoop in • Pro Tips for Planning Your 5 Easy Ways Dream Garage Ad Close: 2.24.20 Ad Close: 6.15.20 Materials Due: 3.3.20 Materials Due: 6.22.20 On Sale: 4.21.20 On Sale: 8.18.20
EDITORIAL CONTENT SUBJECT TO CHANGE DIY University
Family Handyman DIY University offers online courses that are based on the best of home repair professional expertise, but explained in a way that's easy to understand. From quick classes to premium workshops, there is a course for any level!
Marketing % Opportunities Avg. renewal74 rate for • subscription members Course Sponsorship • Content/ Development/ Licensing % • Product Placement of 30quick class purchasers are repeat
Minute50 avg. of quick classes student engagement Press Buzz DIY University featured in Hours2.6 spent by The New York Times! premium course students engaging with content online Ultimate Series
Throughout the year, Family Handyman editors show DIYers how to create ultimate transformations in an exclusive editorial franchise across key print, digital and social channels.
The Series Currently Includes • May Issue Backyard Transformation • July/August Issue Ultimate Camper • September Issue Garage Makeover • Winter Issue Smart Home Living
Marketing Opportunities • Print Editorial integration within step-by-step guides • Digital Destination featuring downloadable plans, videos & extra tips • Promotion Co-branded banners, social media and e-newsletters
Garage Shed More than 8/10 Agree 9/10 Trust If I were to update my Family Handyman garage, I would consider when it comes using the products & to projects like this brands shown in the article Print Ad Specs
Magazine Bleed Size Live Area Trim Size Spread 15.25" x 10.75" 14.5" x 10" 15" x 10.5" Full Page 7.75" x 10.75" 7" x 10" 7.5" x 10.5" 1/2 Horizontal 7.75" x 5.375" 7" x 4.625" 7.5" x 5.125" 1/2 Vertical 3.875" x 10.75" 3.125" x 10" 3.625" x 10.5" 1/3 Vertical 2.75" x 10.75" 2" x 10" 2.5" x 10.5" 1/3 Square — 4.375" x 4.625" 4.375" x 4.625" 2/3 Vertical 5" x 10.75" 4.25" x 10" 4.75" x 10.5"
NOTE For Bleed Sizes, keep all non-bleed material 1/4" from trim
Digital File Requirements Ad Portal Information • The required file format is PDF/X-1a 2001 (vector) 300 dpi. https://tmbi.sendmyad.com • All supplied PDF/X-1a files must be CMYK. No spot colors. • Create an account or log in if an account All fonts and images should be embedded. Do not apply style is already established attributes to basic fonts. • Select “Send Files” • For instructions on how to create a PDF/X-1a go to – • Select - Publication (i.e. Family Handyman) https://tmbi.sendmyad.com – under HOME - • Select - Issue (i.e. March 2020) select DASHBOARD – select VIEW FAQs. ** Do not use dashes, underscores or apostrophes when • Trusted Media Brands, Inc. utilizes Virtual Proofing technology. typing the name of your ad A hard copy proof is no longer required. If you opt to use a SWOP proof for your internal color approval render at 100% of size.
For more information or production questions, please contact: Leslie Kogan Senior Production Manager T 914.244.5433 E [email protected] Production Dates & Rates
Production Schedule
Issue Ad Close Materials Due On Sale MARCH 12.13.19 12.20.19 2.18.20 APRIL 1.13.20 1.21.20 3.17.20 MAY 2.24.20 3.3.20 4.21.20 JUNE 3.23.20 3.30.20 5.19.20 JULY/AUGUST 4.17.20 4.24.20 6.16.20 SEPTEMBER 6.15.20 6.22.20 8.18.20 OCTOBER/NOVEMBER 7.27.20 8.4.20 9.22.20 WINTER 9.28.20 10.6.20 11.24.20
Advertising Rates • Rate Base: 1,200,000
4-Color Gross Rate 2-Color Gross Rate B&W Gross Rate Full Page $85,460 Full Page $76,910 Full Page $72,640 2/3 Page $68,710 2/3 Page $61,840 2/3 Page $58,400 1/2 Page $53,410 1/2 Page $48,070 1/2 Page $45,400 1/3 Page $38,070 1/3 Page $34,260 1/3 Page $32,360 1/6 Page $21,070 1/6 Page $18,960 1/6 Page $17,910
Covers Contact
Gross Rate Contact your account Cover 2 $102,550 manager for more details or $98,280 John Dyckman Cover 3 VP, Integrated Sales $111,100 T 646.518.4263 Cover 4 E [email protected]
All rates are gross. SPLIT RUNS Closing is one week prior to normal close dates. (additional mechanical charge incurred depending on specifications of the copy split.) Area copy splits, copy tests, dealer listings and regional rates are available upon request. AGENCY COMISSION 15%. Net 30 days. CHANGES IN RATES Announcement of any change in rates will be made at least 30 days prior to the publication date of the first issue to be affected by such new rates. GENERAL CONDITIONS All orders are accepted subject to the publisher's general conditions. Rates and dates subject to change.