Loyola of Los Angeles Entertainment Law Review Volume 18 Number 3 Symposium: International Rights of Article 7 Publicity 3-1-1998 The Right of Publicity in the United Kingdom Hayley Stallard Follow this and additional works at: https://digitalcommons.lmu.edu/elr Part of the Law Commons Recommended Citation Hayley Stallard, The Right of Publicity in the United Kingdom, 18 Loy. L.A. Ent. L. Rev. 565 (1998). Available at: https://digitalcommons.lmu.edu/elr/vol18/iss3/7 This Symposium is brought to you for free and open access by the Law Reviews at Digital Commons @ Loyola Marymount University and Loyola Law School. It has been accepted for inclusion in Loyola of Los Angeles Entertainment Law Review by an authorized administrator of Digital Commons@Loyola Marymount University and Loyola Law School. For more information, please contact
[email protected]. THE RIGHT OF PUBLICITY IN THE UNITED KINGDOM Hayley Stallard I. INTRODUCTION This Article discuses the limited scope of the right of publicity as it exists in the United Kingdom.' Unlike in the United States, the law of the United Kingdom ("U.K.") does not recognize a right of publicity or even a distinct right to protect a person's image or likeness from unauthorized use. Despite the common practice of merchandising and endorsement within the United Kingdom, there is no easy or straightforward way under U.K. law to protect a personality from unauthorized commercial exploitation. As in many other countries, however, a person can find a limited amount of protection from other bodies of U.K. law, including various intellectual property laws and personal and business torts.