J. WVLTER THOMPSON COMPANY NEWS VOLUME XXIV, NO. 15 FOR STAFF MEMBERS ONLY APRIL 11, 1969 Ford presents an ingenious plan for stopping the gold drain. —-— L.B.SIMONS ASSAYER
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**A~ ".":. FORD MAVERICK 1995* MAVERICK *€|8> Introducing Maverick—first new car of the '70's
NEW YORK—The Ford Division will un and outdoors) reflect the nature of the ... at 1960 prices. veil its much-talked-about Ford Maverick Maverick name. "You can stake your claim for just next Thursday, April 17, in JWT an The actual introduction campaign will $1995. You don't have to strike it rich to nouncement advertising that's notable be be preceded by a pre-announcement push go Maverick." cause it's different from the usual Detroit which JWT NEWS readers in the U.S. will The headline is by Arnold Grisman. The car advertising. be seeing in b/w newspapers ads in the copy by NYO Ford creative group. The The announcement day is five years top U.S. markets, plus radio and TV spots. "mavericky" car photo was taken by the from the very day that the Ford Mustang world's tallest car photographer, Mickey was first introduced to the public and both Introduction starts April 16 McGuire (6'11"), and the background JWT and Ford hope the Maverick will be Next, the announcement advertising for photo of the assayer's office was done by a similar sales success. this first new car of the 70's will feature Hal Adams. Art directors for the ad were The Maverick advertising was prepared irreverent headlines and unusual pictures; John Dignam and Jack Fischer. by the NYO creative group on Ford, in TV—both the commercials and the Another full color, full page ad for the headed by Arnold Grisman, Andy Nelson, media plan are also far from usual. Even June issue of Playboy headlines: "Goodbye Colin Dawkins and Jack Fischer; Vic the colors for the new car, such as Origi Old Paint. . . . Anti-EstablishMint, Hulla Kenyon, in charge of TV; Lou Serrille, nal Cinnamon, Freudian Gilt, Anti-Estab- Blue, Original Cinnamon, Freudian Gilt, magazine group head; Tom Owens, news lishMint and Thanks Vermillion, connote Thanks Vermillion . . . Ford Maverick paper group head; Bert Metter, head of the Maverick stance. $1,995." (See it in the centerfold of this advance planning, and their teams of The general attitude of the campaign, in issue.) writers and art directors. broad terms, is reflected in the headline of the four-color magazine spread shown on Maverick positioned pricewise "Mavericky" advertising this page, which will appear in Life on Four-color gatefolds in Life, Look and In some quarters the advertisements have May 5. It reads: "Ford presents an ingeni Reader's Digest will help introduce Mav been called "kooky," but the Ford people ous plan for stopping the gold drain." erick. Other announcement ads are sched like to refer to them as "mavericky." The copy reads in part: "Now, no need uled in Better Homes & Gardens, News Whatever the case, the JWT ads—in all to look to imported cars for economy. week, Time, The New Yorker, Sports Illus- media (newspapers, magazines, radio-TV Maverick is here. The first car in the '70's (Continued on page 2) (Mxi don't have to read it ail-but ife ntee to know ite all there)
Announcing J==^ The basic newspaper an nouncement ad for Mave rick is shown at left. It the first car of the 70's uses a question and an swer format to give pros pective buyers the kind of at 1960 prices. information they'll want about Maverick—gas mile age, options, power, trunk space, wheelbase, parts and service, and so on. FORDMrWERICK $1995
Introducing Maverick — first new car of the '70's (Continued) trated, and all the magazine ads help posi maverick breaks the rules. A maverick is Box 5397, Department D-l, Detroit, Michi tion the Maverick pricewise. different . . . gan, 48211. Offer ends July 31, 1969. The Ford newspaper creative group Q—What kind of power does Maverick When Ford's Mustang was introduced, came up with the basic newspaper an have? a similar offer promoted sales of 140,000 nouncement ad for Maverick which will A—Maverick's Six lets loose 105 gal model cars. run in 2,575 newspapers on April 16 and loping horses . . . For the big push, JWT also has planned 17. Q—Why did you make it this size? a Maverick saturation night on all three The headline is: "All about Ford's new A—Maverick pinches pennies, not peo major commercial television networks on small car (coming April 17) . . . Ford ple. After all, in America today, every Wednesday night, April 16. Maverick $1,995." generation is growing taller. We gave Mav The JWT Broadcast Department, under The copy, written by Bert Metter, Art erick more room because Americans de Bill Hyland and Bucky Buchanan, have mand more room. More leg room. More bought a total of 15 minutes of prime com shoulder room. More luggage room. Mav mercial time on NBC-TV, CBS-TV and More basics on Maverick erick is built for people with long legs and ABC-TV, during the six major evening NEW YORK—The Ford Maverick, which will be broad shoulders . . ." viewing hours. officially introduced next Thursday, is what the In every print ad, there will be an offer This means that U.S. viewers will be get trade is calling a subcompact. It will carry a of a scale model Maverick for $1. The ting the news about Maverick no matter basic price of $1,995, and is designed as Ford's money should be sent to: Maverick, P.O. what program they watch on any of the answer to the imports. The Maverick is available in a two-door se dan. It's a four-passenger car five inches shorter than a Ford Falcon. Our smallest national park. The Maverick is being built at Ford plants in St. Thomas, Ontario, and Kansas City, Mo.
Black, and Colin Dawkins, is basically a Mavericky advertising for question and answer format designed to the Ford Maverick includes this full page spread for answer all the most important questions Sports Illustrated and U.S. people are likely to be asking about the News & World Report new car. (See the ad on this page.) which lightheartedly says The subhead is: "You don't have to read "Our smallest national it all—but it's nice to know it's all there." park" is the Ford Maver ick which eases into "a A sample of the questions and answers: as *T a Q—Why did you build the Maverick? parking space on first try." A—We think of Maverick as another one of Ford Motor Company's answers 1 roRDM/fERJCK to the gold drain. s Q—Why did you call it Maverick? 1995* A—You know what a maverick is. A Introducing Maverick—first new car of the '70's (Continued) three networks. There will be a Ford spot a bigger choice." of radio network time for the weekend on every show except one between the The "Going Thing" group wears new following the introduction. The spots will hours of six and twelve p.m. Maverick costumes for the commercial. be heard on NBC's "Monitor" on every Maverick night will be followed by 25 Theme: "Ford gives you better ideas . . . news and sports show. minutes of participation spots during the gives you Maverick now." JWT also has purchased spots on the rest of April on as many "name" shows The television commercials also have Mutual Network and they will feature as possible . . . Rowan & Martin, Jackie been shot for 20-second spots and 10- people who are considered "real-life mav Gleason, Joey Bishop, Jonathan Winters, secpnd teasers. John Nicholas was the ex ericks," such as baseball's Denny McLain Dean Martin, among others. ecutive producer for the announcement and Jackie Robinson. The commercials created by the Ford package; Chris Bottomley was the pro The introduction of a new car like TV creative group are as light in vein and ducer for "Nope"; Howard Epstein was Maverick is a tremendous undertaking. To varied as the advertising in other media. the producer for "Kabuki" and "Sigfried." plan and set the massive operation into ac One is a commercial, written by Bert A broad posting of outdoor boards is tion, to work with Ford Division manage Metter, called simply, "Nope." It features also scheduled by JWT. These will con ment in Detroit and the NYO Ford crea an unnamed cowboy on location who an- sist of both paper and paint. They will tive team was the responsibility of the put 22,770 Mavericks on the road for an JWT-Ford account management team Maverick previews nouncement day. headquartered in the Detroit office—Jack The headline of the outdoor boards Bernhardt, group management supervisor; NEW YORK—Previews of the Ford Maverick reads: "It's a little gas . . . Ford Maverick. Jack Ryan, management supervisor, Bob have been underway since January, when the $1,995." Gamble and Bob Smith, account supervis car was unveiled in California for magazine ors, and their account team. writers. On radio, JWT has bought 108 minutes Dealer previews were held around the U.S. in February. On March 31, members of the daily press were taken to Carefree, Arizona, to have the lid lifted on the Maverick. The widespread interest in Ford's new car is reflected in the fact that it has been featured in major magazines (the cover of Business Week) and newspapers. The Maverick can be seen right now at the Automobile Show in New York City's Coliseum. Before next Thursday, sneak previews also will ON THE MAVERICK TV have been held for the U.S. college set on the SCENE - Here's the Ford beaches of Daytona and Fort Lauderdale, Fla. at "Going Thing" group all Galveston, Texas, and at Palm Springs, Calif. done up in their new Maverick outfits. One of swers all questions but one with "Nope." the TV commercials for the Sample: Maverick introduction, Man: "Well now, you pay extra for this written by Murray Skur nik, features the group fancy upholstery, don't you?" dressed Maverick style in Cowboy: "Nope." a Ford dealer showroom. Man: "Well how about this thick pad ding, the head rest, the courtesy lights, the arm rest, the safety belts—aren't they extra?" Cowboy: "Nope." Man: "Maverick. $1995. You're serious about that price." Cowboy: "Yup." "Mavericky" TV commercials Five 60-second TV commercials have been prepared, all "mavericky." One called A Maverick color game "Kabuki" is the story of the small foreign NEW YORK—Think up a "mavericky" new col Here are the basic Maverick colors still to be demon as interpreted by Japanese Kabuki or name for the Ford Maverick. rechristened with "mavericky" names. Sample: dancers. It was written by Arnold Grisman, "When you make a maverick car, you paint it with art direction by Andy Nelson. maverick colors," reads one JWT ad for the new Brown could be called Imogene Cocoa. car. Another, "Sigfried," the work of writer Gulfstream Aqua Anti-EstablishMint Ralph Confessore with creative direction Dresden Blue by Arnold Grisman, is narrated by Milton Hulla Blue Original Cinnamon Wimbleden White Cross, famed radio announcer for Metro Freudian Gilt politan Opera performances. A parody of Thanks Vermillion Lime Gold a Wagnerian opera, the commercial's con When the Ford Division let it be known a few Raven Black tent is revealed by Cross's opening state weeks ago that the Maverick would come in Black Jade ment: "Good evening. This is Milton Cross. such colors, it started getting letters from the Welcome to the tragic opera, 'Twilight of public. Meadowlark Yellow These suggestions were received at Ford: For the Little Foreign Cars.' " Candycpple Red A third commercial, written by Murray ever Amber, Unsafe Topaz, Navel Orange. For the best new and original names suggest Yellow Metallic Skurnik, features the Ford "Going Thing" ed by readers of JWT News for the basic Maver Brown musical group. Filmed in a Ford dealer ick colors listed at right, the editors offer a showroom, it has the announcer talking as scale model Maverick. Champagne Gold the camera follows the group past a Ford LDT, a Torino and a Mustang: Just write your suggestions to: Grey Maverick Color Name Contest Shades of Violet Announcer: ". . . Get ready for the go- Editor, JWT News ingest going thing . . . the new Maverick NYO Brittany Blue . . . Ford's made a smaller car to give you Goodbye Old Paint
Anti-EstablishMint Hulla Blue Original Cinnamon Freudian Gilt Thanks Vermillion FORD M^RICK $1995* **^fc x * ,MP
For scale model of Ford Maverick, send $1 to Maverick, P. O. Box 5397, Dept. W, Detroit, Michigan 48211. Offer ends 7-31-69.
When you make a maverick car, you paint it maverick colors. Bright, bold colors with names lo match. (Who says economy has to be dull?) But Maverick gives you much more. You get a car that rivals the econ omy imports in price—and tops them in power, performance, and room. Maverick's Six lets loose 105 horses. You get to 70 mph turnpike speeds in a hurry. More good news: Maverick's gas mileage is what you might expect in an import. Maverick is nimble in traffic. And you'll slip into parking places For tiee autographed picture of the "Going Thing" write: Going Thing Pic, you've passed up for years. The wheelbase is 8" shorter than a '69 P. O. Box 5397, Detroit, Mich. 48211. Falcon's. The turning circle (35.6 ft.) is even shorter than a VW's. Inside: cheerful interiors and room for U.S.-sized people. The front seat gives you 9" more shoulder room than a VW's. In back: a real trunk (10.4 cu. ft.). No more going off half-packed! Maverick is designed to be unusually easy to service. And there are over 6,000 easy-to-find Ford dealers to handle Maverick parts and service. So say farewell to old paint. Say goodbye to old-style driving. Say hello to Maverick, the first car of the 70's...at 1960 prices.
-'.•• Manufacturer's suggested retail price for the car. Price does not include: op tional white sidewall tires, $32.00; dealer preparation charges, if any; transporta MAVERICK tion charges, state and local taxes. uord FORDiWWERfGK $1995
Now, no need to look to imported cars for I urn on a dime arid get nine cents change. Gasy-to-lind Ford dealers lo handle Maverick economy: Maverfcti is here. Witt, more than Inside, room for U.S. sized people. In parts and service. The payoif? Only 51995*. jus! economy. Ford's new small car rivals the back. 10.4 cu. It. o! trunk space, triple the That is intriguing, and you don't have to leave economy imports in price—and tops them in lead:r*!j import's. (No more trailing laundry the country to get it. Just slip on your trench- power, performance, passenger room, and from tho roof or going off halt-packed!) Mav coat and see the man Irom F. 0. R. D. Trunk space. erick gas mileage approaches the imports', Maverick isn't like any other car. home but there are 105 horses under the Maverick hood. You can get up to 70 mph turnpike s suggetted retail price lor grown or imported. It has a wheelbase 8" the car. The price rjoes not include: optional shorter than a 'G9 Falcon's . . . 8.5" longer speeds in a hurry. white sidowall tires, $32.00; dealer preparation than a VW 1500's. The turning circle is 36.4 Maverick is designed to be unusually charge. If any; transportation charges, slate feet (VW's is 36 feet); with Maverick, you'll easy to service. And there are over 6,000 MAVERICK «tSHS>
It's a little gas.
Above and below ore two of the magazine adver tisements produced by the NYO Ford creative group for the Maverick introduction. "The end of foreign intrigue" headline was written by Ginny Carnes. At left center is the Maverick outdoor poster, headline written by Phyllis Block. FORD IWWERIC\i» K $1995'
Be a maverick! See the Maverick at your Ford Dealer's!
rvJriU IVIAy tKIOr\ The first car of the 70's
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SP'I . . :-: " MAVERICK CsgS»£> FDA advertising reflects the Maverick personality MAVERICK "Mad Scientist" NEW YORK—"The Ford Division has given birth to a new baby. (SFX) ELECTRONIC CRACKLING SOUNDS "It's not quite like any previous birth 1st: Turn off all the switches, Krakowl 2nd: Yes ... all switches off. Master. either. 1st: Suddenly, Krakow . . . I've got an ingeni "This child was given a personality be ous plan for stopping the gold drain. fore it was born . . . Yes, given ... it 2nd: . the gold drain? . . . doesn't have to develop one . . . this kid 1st: Our gold drain! had a personality built into it before it was 2nd: (GIGGLES CRA2ILY) even named. It was built into its size, its 1st: We take our monster . . . and go down to our Ford Dealer . . . economy of operation, its comfort and 2nd: (GIGGLES) convenience. Even it's price. 1st: And we trade it in on a Fordl New econ "You know the name . . . Maverick. It's omy car—Maverick. not a compact. It's not as small as the 2nd: Trade the monster? imports. It's a Maverick. 1st: Yes . . . you see, Maverick gives excellent gasoline mileage. Can you understand that, "What is obviously required is great Krakow? advertising to match. Advertising that re 2nd: (GIGGLES) flects the Maverick personality . . . Ad 1st: I should have known better than to askl vertising that's mavericky." And plenty of room to carry our . . . ex . That's the way a JWT team opened its periments . . . aroundl talk to Ford dealers in a series of intro 2nd: . . . but . . . but . . . trade the monster? 1st: Of course. We don't need a great big car ductory Maverick shows that started two like that anyway. It's draining our goldl weeks ago in Omaha to tell dealers about 2nd: But ... but .. . both Division and FDA advertising for 1st: Besides, all you do is sit in the trunk and the Maverick introduction. giggle, anyway. f m 2nd: (GIGGLES) "Sell like a Maverick" 1st: Okay. Krakow, stop that giggling and get your mittens, all 3 of theml During the hard-hitting, sweeping series 2nd: (Giggles) of talks, that covered the entire country and all units of the Ford Dealer network, the JWT representatives said: "To sell reads: "WHAT THIS COUNTRY NEEDS Maverick and to sell Ford, you've got to IS A GOOD $1995 CAR... MAVERICK." features—using a variety of humorous ap proaches. act like a Maverick . . . sell like a Maver Then there is a full page which features ick ... be a Maverick." price, price, price . . . $1995 repeated nine Sample non-sequitur teaser. The basis of the campaign, as the slide different times in black and red letters. MUSIC SFX: Horn up-drum roll under. presentation pointed out, is to reach the The theme of the newspaper campaign ANNOUNCER: "Import buyers! Hold minds of people who are not thinking De which runs over the signature of the local your horses! Ford's new Maverick is here! troit, but who are thinking imports. Ford dealer is: "Be a Maverick. See your First car of the 70's at 1960 prices!" "We'll get to these mavericks by being Maverick (Hometown) Ford Dealer." VOICE: "Who is that masked man—I mavericks . . . with advertising that is bold, Radio commercials have also been cre wanted to thank him!" fresh and different." ated for use by FDA Committees—10- One of the 60-second spots is shown in The advertising prepared by the NYO second teasers, and 50 and 60-second spots. the box above. FDA creative staff for the FDA commit In tone they are similar to the print adver The JWT Ford Dealer Association tees throughout the U.S. reflects this. tising—different and "mavericky." (FDA) creative group is headed by Dwight One newspaper ad for Ford dealers looks Aimed at import buyers, the radio teasers Davis with Don Ayers in charge of the like a World War I recruiting poster and and spots talk about the Maverick—price, FDA broadcast material.
First car of the 70's 19951995 1995 ...at 1960 prices. >1QQR $1QQR $1QQR l\J\J\J l\J\J\J IWv/w 19951995 1995 MavencV-^ ^ yP
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And see these other'firsts' ~1 at your maverick FORDiWERICK s (Hometown) BE A MAVERICK, SEE YOUR MAVERICK HOMETOWN: FORD DEALER FORD MAVERICK 1995. Ford Dealers At maverick Hometown' Ford Dealers now! More on the Maverick TV scene Here are stome stills taken during the production of the TV commercials for the Maverick introduction. "Kabuki"
JWT Ford account supervisor Bob Gamble (r.) and JWT executive producer John Nicholas confer with Ed Rodgers, advertising manager for cars. Ford Division, during a production session. 'Nope"
Above left, a member of the Kabuki troupe which appears in this Maverick commercial is helped into her elaborate and beautiful costume. Director Mike Elliot of EUE, above r., gives a rather fierce-looking member of the troupe some staging instructions.
At left, the Kabuki troupe acts out their interpreta tion of the story of the \ small foreign demon. The commercial was written by "Nope", written by Bert Metter, is based on a Arnold Grisman, with art simple but effective format. This grizzled cowpoke direction by Andy Nelson. has but a single reply—nope—to the incredulous questions asked by an overvoice about Maverick costs. Man: "Well now, you pay extra for this fancy upholstery, don't you?" Cowboy: "Nope." To the final question, "Maverick. $1995. You're serious about that price?" the cowboy replies: "Yup."
At right, Mike Elliot (r.) and JWT producer Howard Epstein confer with a member of the production staff about the next shot.
"Sigfried"
"Sigfried" is a parody of a Wagnerian opera. As the curtain rises, the conductor (played by Ivan Triesault) begins the over ture (I.) and narrator Milton Cross says: "Welcome to the tragic opera, Twilight of the Little Foreign Cars." Center, Sig fried sings about the Maverick—the chorus of Rhinemaidens appears in the background. At right, producer Howard Epstein (I.) and writer Ralph Confessore (r.) coach the Rhinemaidens in their final chant—"Ford gives you Better Ideas. It's the Going Thing."—delivered with full Wagnerian gusto. I J. WALTER THOMPSON COMPANY New York News
NEWS April 11, 1969 FOR STAFF MEMBERS ONLY
Bette Salay: one of the Procter-Owett arsenal's more disarming weapons Advertising sometimes needs a secret the kind of accounts that needed it, Page outside the office—to Information Cen weapon. The Procter-Owett group is armed Procter thought there was the potential ters and Libraries throughout the City! with a unique one, personified in Bette for creating a full-time position in this (Thompson, Bette points out, is well- Salay. Secret, because she works behind fact-finding capacity. Having been a copy situated from a researcher's standpoint.) the scenes in a research capacity and be writer myself, I could anticipate and un One project for Institute of Life Insurance cause few outside the group are aware of derstand their research requirements." The took her to the library of The Office of what she does; a weapon because she mo position became Bette's. Economic Opportunity in Washington, bilizes the copywriters to write with the That position is many things to many D.C, to study industries' involvement in vital information she compiles. meeting the crisis in the cities. Her facts Stated technically, Bette thinks she became the basis for the Crisis in the would be classified as a "creative research Cities campaign created for ILI in 1968. er." Her work is not to be confused with Once in a while, Bette follows through market research or with Rena Bartos' crea on some of her own findings and has the tive research unit. Bette's trips to the In satisfaction of writing the copy herself. formation Center and subsequent porings This was true for some public relations through publications and journals are the work she has just completed for Blue necessary timesaving steps prior to the Cross-Blue Shield for Cancer Crusade Procter-Owett group's creative process. Month, a tie-in with the current preven She keeps group members up-to-date on all tive medicine campaign. Incidentally, the related material in their fields, doing back inspiration for the highly successful cam ground research for accounts like Blue paign stemmed from some research Bette Cross-Blue Shield, Listerine, Institute of did on cancer. She discovered that many Life Insurance and AGA. women died of cancer simply because it "When there's a problem on any ac was not detected in the early stages. Her rec count, that's where I come in," Bette Bette Salay ommendations and findings went to group states. I'm at the beck and call of group people. To Bob Roche, copywriter on In head Dick Hanley and the case for preven heads who need background information stitute of Life Insurance, she's a "data tive medicine became advertising history. about the history of some product, the collector—analyzing, processing and inter Her job is as varied as Bette wants to definition of and effectiveness of 'slice-of- preting information— a human computer!" make it. A glance at her file folders em life' commercials or whatever." Another writer, Susan Lindquist, offers phasizes the more unique aspects of her The very varied and undefined nature of this description: "Bette's the grist for every job; they range from Kidneys and Mouth her self-created job appeals to Bette very Procter-Owett copywriter's mill. She ab washes to Pollution! On top of all this much. "There's never enough time to write sorbs all the material that should be background research, Betty is involved in up formal reports so I just talk it. Besides, packed into the commercial and then the the group's administrative work and she writers don't like to plow through lots of copywriter puts it down into print." makes contributions to JWT's Deltakos material, anyway." Bette puts it bluntly. "I'm a miniature Division as well. Bette talked herself into her present information center, and generally call my Summed up, Bette's a busy girl who position in the Fall of 1967. That was self a busy-body!" To be this, she runs loves her work. That's not too surprising after having been here five years, four of between our Information Center and her for a girl who majored in English litera them as a copywriter. Bette discovered she sources and reference material at her own ture, minored in classics and journalism was spending an increasing amount of time desk. (Bette inserts a plug for the Info and worked as a reporter in her University m the Information Center, garnering bits Center, admonishing all staffers to return of Wisconsin days. But why did she and pieces of vital information relevant to overdue books and urging them to utilize channel her activities into advertising? "I her copywriting tasks. "Less and less," she the Center as much as possible—"It's came here as a secretary in 1961 because recalls, "did I have time to actually write. great, though I must drive them crazy I didn't like the night reporting for a However, since I really enjoyed doing the with my thousands of odd requests!") newspaper," she confesses. "It's been an research and the Procter-Owett group had Occasionally, she makes a few field trips adventure ever since."
international guests view the "Mexican Mystique" in NYO
u j°* *mbassador to the United Nations, Francisco Cuevas Cancino, studies a Magana sculpture included in the "Mexican Mystique" art show at last ; ' evening's reception held for the opening of the exhibit. Mariachiis, center, provided Mexican music and songs behind a colorful and festive Mex- able. The centerpiece, created by Dione Guffey, JWT art editor/art curator, featured Mexican watermelons and pineapples. At right, Dione (I.), discusses a ">fl with the ambassador and with Dan Seymour and his wife, Louise. The exhibit and Loan Show is in recognition of JWT's 25th anniversary in Mexico. Classified The cry of "play ball" begins for
TERRIFIC SUBLET—Furnished 5-doom apart SCIENCE FICTION FAN — Interested in pur the JWT Men's Softball Team ment in East 80's. April 15-Sept. 15. $250/ chasing collection of science fiction pulp maga month. Call after 6 P..M.: 861-7624. zines circa 1953^t. Call X3134. A TOUCH OF MINK—adorns the collars of WALK TO WORK—Sublet 2*4 room apt. in the these beautiful black broadtail jackets. Never east 30's. Luxurv building; sunny great view. First practice session worn. Sizes 12 and 14. Priced at only $270 and Available May 1. ($200.) Call 685-4237. $286 (reversible ©$325). Gift for your anni (nights.) versary, perhaps? Call X2459 for appointment. GREAT BUY—Magnavox Color TV, 22 in. con Saturday (tomorrow), April 12 at 11 a.m. SUBLET WANTED—June 1-August 31. A small, sole, '68 model. Beautiful walnut finish. Origin furnished one-bedroom apt. in Manhattan (pre al cost: $645.00. Best offer. Transferred over fer East Side but flexible). Responsible couple. seas. Must sell. Call 685-4273. (nights) Call X3354. SUMMER RENTAL—Wurtsboro, N.Y. About Flushing Meadow Park at N. Y. State Pavillion WANT A "SAIL?"—Of a boat. A 1966 Pearson 2 hrs. from the City. Completely furnished— Commander fiberglass sailboat, 25'-7", moss 2 bedrooms. Sleeps 8. Near 3 lakes. About 20 green. 5 Ratsey. sails: spinnaker, no. 1 Genoa, min. from Monticello Race Track. Available stormsail, working jib & mainsail. 9' cockpit June 15—Sept. 15. $1000. X3400. Questions? Call Ed Gerard, X3409. with compass in sole, lifelines and pulpit, 9.2 Crysler outboard in hidden well with electric CAR SALE—1959 Karman Ghia. Excellent trans starter, 2 battery electric system. 4 berths, head, portation car. Black. 96.000 miles. Very good galley, swinging stove, portable icebox, etc. . . . condition. Must sell. $275.00. X3173. $6,000 (firm). Call Bob Hawes, X2383-4 or STEREO SYSTEM FOR SALE—G.E. FM and 1-203-655-4938. AM stereo radio, like new. $150 value, will sell for $75. X3176 or home: 261-8087. 4th OF JULY WEEKEND TRIP—For a 4th of July change of pace and place, join us in San Juan, Puerto Rico. For the low price of $155. Includes air fare, hotel, 2 meals per day. Leav New Arrivals ing Thurs. evening, July 3rd, returning Sun., July 6. Deposit of $25 required by April 15. Call S. Hughes, X3292. Art Galleries NEED A TRIUMPH?—This 1966 Spitfire is for sale. Racing green, michelin tires, r&h, fog lamps, tonneau, excellent condition. $1,100. Call X2061. Howard Beiderman SUMMER SUBLET—Spacious 3-room apt. on Howard works in the East 46th St. Available for June, July and Au gust sublet. Completely furnished, including international account carpeting, color tv, stereo. Modern building ing department as an with doorman. $350/month. Call 869-1584, accountant on foreign evenings, for further information. subsidiaries. Immediately before coming SET YOUR SIGHTS—On this lovely, wooded, here he had a similar position as an assist 4-acre site in Bedford Village. Southern exposure ant to a supervisor of international ac that could enhance any style home. Price: counting at Interchemical Corporation. In $21,000. Call X2435. June, 1968, Howard received his B.S. in ROOMMATE WANTED—Girl, 25 plus looking accounting from Long Island University for another. To share a 3'/i-room, air-condi which he attended nights. He has com tioned apt. in East 80's. Doorman building. pleted his service in the Army Reserves. Your share or rent: $112.50. Call JU 2-6200. A native of Brooklyn, he and his wife are X438, or 988-1306 afther 6 P.M. contemplating a move to Long Island. In CO-OP APT.—In Bronxville. V/i bedrooms. 2'/2 his spare time, Howard lists the theater, baths. 2 terraces, fireplace. Walk to station. swimming and billiards (his wife prefers Price in mid-fifties. Call (914) 779-2034. pool, he claims) as his prime interests. FURNITURE BARGAINS—Two studio couches, X2710. custom made. Foam rubber mattresses and bol sters. One couch is kelly green and the other is royal blue. Best offer. Call X2486. Also welcome to: MONTE CARLO NITE IN NYC—Sponsored by the NYC Jaycees, a night of roulette, craps and Cheryl Adams, Carolyn Alexander, Rich blackjack at the Hotel Edison, 47th and 7th ard Bellsey, Virginia Martin, Albert Sulli Ave. The nite: April 18. Proceeds for charitv. van (Art); Linda Cirigliano (Broadcasting); Call 732-1123, X38 and ask for Monte Carlo. Elizabeth Williams (Data Processing); Cal HOW MUCH IS THAT DOGGIE—Sired by Block printing by Bud Simpson vin Cobb, David Lewin (Dev. Research); CH.KhaLife of Grandeur Grandsire CH. Shrik- Delia Finch, Despina Hartofilis (Editorial); han of Grandeur? An afghan. obviously. Show Valorie Freeman (Liaison & Custodial); prospect, shots, paper-trained. All are black • 9th floor corridor gallery, April 7-18. with white crest. Phone 477-3189. Mary Weber (Payroll); Lidia Eskinazi Tom McCarthy's exciting and experi (Print Media Bill. & Pay.); Stephanie Baer, SKILLED HANDYMAN—Does cabinetry, fur mental approaches to photography are re James Erwin (Prod. Bill. & Pay.); John niture finishing, and other jobs with artistic flected in this exhibition. His work has Adams (Reception); Isabelle Coalter (Rep skill. Experienced and reliable. For additional been featured in many magazines. An information, call Mary Kerr, X2009. resentative); Jerome Ohlsten (Research); eight-page portfolio of McCarthy's photog Vicky Delano (Traffic). WANTED!—People who like a short walk to raphy is included in the new Popular Pho station or to schools. House situated in Green tography Color Annual. wich, Conn, area (Riverside). Great for boat • 10th floor corridor gallery, April 7-18. ing, near sandy beach. House is newly dec orated and features: 3-4 bedrooms: 2 baths; The versatile talent of Bud Simpson is ex carpeting and drapes; modern kitchen with tremely evident in this exhibition of illus Births & Marriages dishwasher: stove and refrig; dining room, TV trations and graphic designs. Much of his room, living room with fireplace, garage. Shaded Married: Janet Rose, Broadcasting, to Martin lot; 1 yr. minimum lease. $425/month. Call work employs use of the block printing Geduldig. 203-637-9906. technique as seen in the illustration above.