The power of Actual size of 2x2 ad Actual size of 2x4 ad 2 ► Place effective, affordable small-space newspaper ads statewide or nationwide with2 one call & one order 4 Quickly spread the word about Include your logo and much more your product, service or in a space that’s two newspaper event. columns wide by 2 or 4 inches tall. Your ad prints in 90+ Indiana Run your message in one region newspapers – that’s nearly of Indiana, the whole state or 1.5 million readers a week. multiple states. You decide! hspa.com/advertising-services The Power of 2 advertising Small-space ads are effective! The Power of 2 advertising Try effective advertising! The Power of 2 advertising is an effective Our newspapers reach more than 1.5 and economical way to advertise your prod- million readers a week in Indiana alone. uct, service or event throughout Indiana The network is a terrific value for adver- and beyond. tisers seeking widespread circulation at All you do is email your ad and pre-pay with a minimum cost per thousand. It’s much a check, money order, MasterCard or Visa. cheaper than advertising in each paper We do the rest to place your ad! individually! Your investment reaches millions of readers 2x2 display ads Indiana Dimensions are 3.792 inches advertising wide by 2 inches high. Region regions ■ $925 for the whole state ■ $770 for two regions Region 1: ■ $565 for one region Area codes 219, 260 & 574 2x4 display ads Dimensions are 3.792 inches wide by 4 inches high. Region Region 2: ■ $1,850 for the whole state Area codes ■ $1,540 for two regions 317 & 765 ■ $1,130 for one region Deadlines and payment ■ Ads are due by 5 p.m. Tuesday Region 3: for placement the following week. Region Area code 812 ■ Ads must be prepaid. We accept check, money order, Visa and MasterCard. How do I run an ad or get information? ■ Return the order form in this brochure. ■ Or go to www.hspa.com/advertising-services for an order form. ■ Or call our helpful advertising coordinator Shawn Goldsby at (317) 803-4772 or send her an email at [email protected]. The Power of 2 advertising – A service of Hoosier State Press Association (317) 803-4772 ● (317) 624-4428 (fax) ● [email protected] ● hspa.com/advertising-services 2 The Power of 2 advertising Frequently asked questions What day will my ad print? What if I want to run the ad again Our newspapers run each ad at least once but want to change part of it? a week with print dates at newspapers’ Simply fill out another form and send it discretion. and your updated ad with payment. Ad- vertisers may order as many weeks as Where will my ad run in the they wish on a single order form as long paper? as there are no changes between weeks. Page placement is at newspapers’ discre- tion. Can I get tearsheets after my ad prints? Do I design my own ad? Because of the low cost of the program Yes. Advertisers email their ads in pdf and high number of participating newspa- format to [email protected]. We can pers, it is not possible to offer individual help with minor design assistance. tearsheets. However, upon request, the association What size should I make my ad? will furnish an affidavit that a particular Dimensions for 2x2 ads are 3.792 inches ad was distributed to newspapers or will wide by 2 inches high. The 2x4 ads are obtain a sample tearsheet from a news- 3.792 inches wide by 4 inches high. paper if the request is made before the ad runs. What are the deadlines and payment arrangements? Are other businesses like mine Ads are due by 5 p.m. Tuesday for place- advertising the same week? ment the following week. They must be Possibly, but that coincidence is rare. prepaid. We accept check, money order, Visa and MasterCard. Can I do multistate advertising? Yes. Call (317) 803-4772 or email Is there a discount for running the [email protected] for rates. same ad multiple times? Yes. The fourth week is 50 percent off. Can I run classified ads in your If you publish the ad eight consecutive network of newspapers too? times, the fourth and eighth ads are half Yes. We offer classified ads that run price, and so forth. weekly or daily. Visit hspa.com/advertis- ing-services, call (317) 803-4772 or email Which newspapers will run my [email protected] for rates. ad? A list is included in this kit. The list is also Is there an agency commission available on our website at hspa.com/ included in these rates? advertising-services. No. The Power of 2 advertising – A service of Hoosier State Press Association (317) 803-4772 ● (317) 624-4428 (fax) ● [email protected] ● hspa.com/advertising-services 3 The Power of 2 advertising Dozens of newspapers run your ad Region 1 Region 2 Region 3 (Area codes 219, 574 & 260) (Area codes 317 & 765) (Area code 812) Total circulation: 186,221 Total circulation: 122,131 Total circulation: 178,229 Papers: 35 Papers: 26 Papers: 34 Albion New Era – N Alexandria Times-Tribune – N The Herald-Tribune (Batesville) – N Herald-Republican (Angola) – D The Herald Bulletin (Anderson) – D Times-Mail (Bedford) – D The Evening Star (Auburn) – D The Paper of Montgomery Co. The Herald-Times (Bloomington) – D The News-Banner (Bluffton) – D (Crawfordsville) – D The Jackson County Banner (Brownstown) – N Bourbon News Mirror – N The Elwood Call-Leader – D Clay City News – N Bremen Enquire - N The Times (Frankfort) – D The Republic (Columbus) – D Churubusco News – N Daily Journal (Franklin) – D The Corydon Democrat – N Columbia City Post & Mail – D Daily Reporter (Greenfield) – D Spencer County Leader (Dale) – N Culver Citizen - N Court & Commercial Record (Indianapolis) – N The Ellettsville Journal – N Decatur Daily Democrat – D Kokomo Herald – N Carroll County Comet (Delphi) – N Evansville Courier & Press – D Kokomo Tribune – D Kankakee Valley Post-News (DeMotte) – N Ferdinand News – N Lebanon Reporter – D The Elkhart Truth – D South Gibson Star-Times (Fort Branch) – N Francesville Tribune (Francesville) – N Chronicle-Tribune (Marion) – D Springs Valley Herald (French Lick) – N The Goshen News – D The Reporter Times (Martinsville) – D Greensburg Daily News – D Northwest News (Huntertown) – N The Mooresville/Decatur Times – N The Herald (Jasper) – D The Herald-Press (Huntington) – D The Star Press (Muncie) – D Greene County Daily World (Linton) - D The News-Sun (Kendallville) – D The Courier-Times (New Castle) – D The Madison Courier – D Knox Leader - N The Times (Noblesville) – D North Vernon Plain Dealer – N LaGrange News – N The Times Post (Pendleton) – N North Vernon Sun – N LaGrange Standard – N Peru Tribune – D The Odon Journal – N Pharos-Tribune (Logansport) – D Palladium-Item (Richmond) – D The Paoli News-Republican – N Middlebury Independent – N Parke County Sentinel (Rockville) – N The Press-Dispatch (Petersburg) – N The News & Review (Monon) – N Rushville Republican – D Princeton Daily Clarion – D Herald Journal (Monticello) – D The Shelbyville News – D The Salem Democrat – N The Times (Munster) – D The Tipton County Tribune – D The Salem Leader – N Advanced News (Nappanee) - N The News-Gazette (Winchester) – D Spencer Evening World – D Ossian Journal – N Zionsville Times Sentinel – N Pilot News (Plymouth) - D The Sullivan Daily Times – D The Commercial Review (Portland) – D Tribune-Star (Terre Haute) – D Rensselaer Republican – D Osgood Journal (Versailles) – N The Rochester Sentinel – D The Versailles Republican – N South Bend Tribune – D The Switzerland Democrat (Vevay) – N The Plain Dealer (Wabash) – D Vevay Reveille-Enterprise – N Pulaski County Journal (Winamac) – N Vincennes Sun-Commercial – D Region Washington Times-Herald – D Total state circulation: 486,581 Region Total papers: 95 D = Daily newspaper Region N = Nondaily newspaper The Power of 2 advertising – A service of Hoosier State Press Association (317) 803-4772 ● (317) 624-4428 (fax) ● [email protected] ● hspa.com/advertising-services 4 The Power of 2 advertising Ad insertion order form Advertiser information Name Company (if applicable) Address State/ZIP Email Phone Fax Newspaper name (if applicable) Phone Newspaper contact name Invoice number (Office use only) Placement information Run my ad: Statewide (Indiana) Northern Indiana Central Indiana Southern Indiana Other state(s) Start date (Must be a Monday) Number of weeks to run Payment information Prepayment is required by money order, check or credit card (Visa or MasterCard). 2x2 rates per week: 2x4 rates per week: • Statewide = $925 • Statewide = $1,850 • Two regions = $770 • Two regions = $1,540 • One region = $565 • One region = $1,130 • Call for other states’ rates. • Call for other states’ rates. Money order or check mailed in the amount of $ Please make checks payable to Hoosier State Press Association, 41 E. Washington St., Suite 301, Indianapolis, IN 46143. Bill my credit card in the amount of $ Please call (317) 803-4772 to arrange payment by credit card. For your security, we do not take credit card numbers by mail. Check to follow (NEWSPAPERS ONLY) Ad information Ads should be 3.792 inches wide by 2 or 4 inches high. Email ads in pdf format to [email protected] or let HSPA help you create your display ad. Deadline is 5 p.m. Tuesday for placement the following week. Fax this form to (317) 624-4428 or mail it to HSPA, 41 E. Washington St., Suite 301, Indianapolis, IN 46204. The Power of 2 advertising – A service of Hoosier State Press Association (317) 803-4772 ● (317) 624-4428 (fax) ● [email protected] ● hspa.com/advertising-services 5 The Power of 2 advertising Standards of ad acceptance These guidelines will be used rather than “help wanted.” If sants or food supplements must in the acceptance of advertising an 800 number is applicable, it meet FDA requirements.