Adapting to Changing Circumstances … 2020 Market Update
As appeared in… OCTOBER 7-20, 2020 Spotlight Adapting to changing circumstances … 2020 market update hen I was in business decide the W school, many (many!) best course of years ago, my strategic planning actions. professor drilled into us one Companies thing that clearly sticks out in grappled with my mind: “In business and in what to do life, you have to adapt or you with their won’t succeed.” Wow, that advice employees, seems more relevant now than while land- ever. Dan Meitus lords and To give some perspective, President and CEO, property man- many of the major broker- Elevate Real Estate agers scram- Services Inc. bled to figure ages, such as CBRE Group, Incoming 2021 JLL, Cushman & Wakefield, Denver Metro out how to Newmark Group and Colliers BOMA President adapt to make International Group Inc. each their build- reported drastic drops in rev- ings safe and enues and income due to the secure. Businesses complied with global pandemic. “The U.S. the stay-at-home orders, and office market recorded 14 mil- building managers implement- lion square feet of occupancy ed new COVID-19 procedures losses in the second quarter, the around increased cleaning and disinfecting, security, signage, steepest drop since the second mask-wearing, social distancing quarter of 2009 during the Great and health screenings. Recession,” JLL reported in its Havey Productions “One thing that has clear- U.S. office outlook. ly changed is how landlords In Denver alone, there was communicate with tenants – a 43.1% year-over-year drop in Google and Amazon led the Landlords realized that the decision-makers saw less value they have to be more flexible.
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