Group Digital Life Building relationships in a connected world

Today’s consumers and enterprises are switching easily between multiple channels, screens and devices, expecting more seamless experiences from the brands they engage with. To better reach and build relationships with our customers, we need to lead disruption and anticipate their needs. We help marketers gain a unifi ed view of their audiences and cut through the noise, engage users with the best content and services, and drive unique insights.

47 Telecommunications Limited | Annual Report 2019 48 Group Digital Life

Digitisation continues to change how we interact with content and services, and is increasing consumer expectations of these experiences. Through a series of strategic market moves, Group Digital Life is improving how these services are delivered in our home markets and abroad, for consumers, businesses and governments.

Helping advertisers reach Investing in audiences at scale the future Amobee has more than 150 integrated partners across the advertising ecosystem, and evaluates over 7.7m advertising opportunities per second.

Since 2010, Innov8 has made over Delivering non-stop entertainment Unlimited access to over 80 investments in areas such 20,000 as cyber security, IoT, data hours of popular local, Asian and Hollywood movies and analytics, fintech, digital and TV series on HOOQ. health, gaming and more.

AMOBEE EXPANDS CAPABILITIES marketers to seize this converged broadcaster and Univision, the Digital and traditional TV advertising media opportunity. number one Spanish language are converging as advertisers seek to broadcaster in the US. Advertisers engage tech-savvy customers across A key step to this strategy was can get advanced solutions and multiple screens and platforms. the acquisition of Videology, a programmatic access to the portfolio This will have a profound impact on technology provider for advanced of premium digital video inventory global advertising as brands and TV and video advertising. Amobee across ITV channels, exclusively agencies find new tools and solutions can now unify and optimise critical through the Amobee platform. to improve how they reach digital consumer intelligence and campaign consumers. Amobee continues to spend across traditional TV and This adds to a strong year enhance its platform as an end-to- digital channels for advertisers. This for Amobee as we continued end, unified omnichannel solution strategy has already gained traction, strengthening our capabilities through technology development and attracting new partnerships with through data partnerships with strategic partnerships to empower ITV, the UK’s largest commercial Nielsen and Oracle Data Cloud,

49 OVERVIEW

two leading global data providers free-to-air channels, Advertising problems as part of Australia’s BUSINESS REVIEWS and analytics companies. All Video and Subscription transport infrastructure planning. these developments have grown . To drive further our business with key clients growth and scale, HOOQ INNOV8 DRIVES INNOVATION and enabled us to capture new established strategic partnerships Constant innovation is key to staying opportunities, including a global with in and Grab in relevant in a digital economy. Innov8 agreement with Mastercard. Southeast Asia to provide in-app remains focused on identifying and viewing and easy access to HOOQ investing in innovative start-ups HOOQ AND DATASPARK CONTINUE content. with technologies and solutions that TO GROW enhance the Group’s capabilities and

The popularity of media streaming DataSpark continues to help drive value for our customers. Some SUSTAINABILITYGOVERNANCE AND services has gone up exponentially businesses and government of the notable investments in 2018 and HOOQ aims to be one of the agencies harness the power of include Halodoc, an Indonesian digital largest OTT content providers in geospatial data for planning and health platform that aims to simplify Southeast Asia, while maintaining decision-making. It has developed access to healthcare by building an market leadership in . To Mobility Genomes, a suite of data ecosystem that caters to the entire do so, we are constantly updating products and simulation tools to patient journey; CXA Group, Asia’s HOOQ’s content to meet consumer address high-impact use cases in first population health ecosystem for demand and target mass market transport, out-of-home advertising, employers; and Data Republic, an segments more effectively. tourism and radio network inter-organisational data exchange engineering. DataSpark has been platform headquartered in Sydney, Over the past year, HOOQ has working with various Australian state that allows businesses to exchange transformed its business model to transport authorities on innovative information securely. offer affordable daily plans, as well applications of population-wide as a freemium layer which includes mobility data to solve traffic PERFORMANCE FINANCIALS ADDITIONAL INFORMATION

Singapore Telecommunications Limited | Annual Report 2019 50 Group Digital Life

The CEO Conversation Upping the game in digital

Singtel’s investments in digital businesses and assets over the past several years have matured, gaining scale and traction in Asia. We talk to Group Digital Life CEO Samba Natarajan to understand how is upping its game in the digital economy.

Last year saw a number of attention towards value realisation acquisition of Videology and our interesting developments for Group for these businesses. This could be partnerships with data providers such Digital Life. What are your priorities in the form of additional strategic as Oracle Data Cloud and Nielsen, going forward? partners coming on board as will help us to grow our business with stakeholders in the entity, or through agencies and our strategic accounts. Samba: The developments in our an IPO. We also look to better inform businesses last year have really the investment community on the real We also hope to do more broadcaster strengthened their foundations value of these businesses, as they are deals like the agreement we reached for growth in the coming fi nancial quite diff erent from our traditional with the UK’s largest commercial year. Acquiring Videology and core businesses and should be broadcaster, ITV, to create their own integrating it into Amobee’s platform valued with metrics appropriate for “walled garden” for advertising, makes Amobee one of the fi rst in their respective industries. exclusively within the Amobee the advertising technology market platform. Our technology enables to unify TV, digital and social into a In addition, we are constantly broadcasters to digitally upgrade single platform. HOOQ’s strategic evaluating digital opportunities as their TV and video advertising digital partnerships with Grab and new growth engines for the Group, capabilities to create value for Hotstar will enhance its ability to in current verticals and new verticals advertisers, and be competitive in scale in their respective markets, such as digital health and fi ntech. digital advertising markets where while DataSpark’s focus on out-of- Google and Facebook dominate. home advertising, transport and telco Amobee had an eventful year with network planning is gaining greater acquisitions and partnerships. How HOOQ has shown positive market acceptance in Southeast Asia will these deals help drive growth? momentum in the year, how do you and Australia. intend to keep it up? Samba: We are focused on As we continue to build operating developing a leading platform Samba: We are now beginning momentum, we are turning our for omnichannel advertising. The to leverage telco and non-telco

51 OVERVIEW

Singtel has made some interesting BUSINESS REVIEWS investments through Innov8 this year. Can you talk a bit about them and your investment strategy?

Samba: In this fast-changing digital age, we must continue to evolve to stay relevant. Our investment strategy for our digital businesses has often taken the form of in-house

development and strategic buys that SUSTAINABILITYGOVERNANCE AND may accelerate our leadership in the marketplace.

In addition to acquisitions and organic growth, we are also looking at other investment strategies in which we identify and invest in emerging growth companies through Innov8, especially those that are fi lling the gaps left by traditional infrastructure or are disrupting and improving service delivery through The developments in our businesses last year their digital solutions. These are

companies that create value for our PERFORMANCE have really strengthened their foundations customers, particularly in emerging for growth in the coming fi nancial year... As markets. Given our footprint, we can by extension, help them scale their we continue to build operating momentum, business and expand in the region.

we are turning our attention towards value An example this year is Halodoc, an realisation for these businesses. Indonesian digital health platform that aims to simplify access to

Samba Natarajan healthcare by building an ecosystem FINANCIALS CEO, Group Digital Life that caters to the entire patient journey. We are working closely with our investee companies to partners in our quest to become one agreement with Grab, where support their development, including of the largest OTT video providers in HOOQ’s streaming service will providing access to data analytics Southeast Asia. be integrated within Grab’s and advertising capabilities to enhance their digital off erings. environment and their customers

HOOQ has entered into a will enjoy a seamless video ADDITIONAL INFORMATION partnership with Hotstar which gives experience during their Grab us access to the huge Indian market interaction. These partnerships where Hotstar has more than 300 let us expand our audience, and million monthly active users. We have when combined with the assets also entered into a partnership with we’ve built, place us in a strong OVO in Indonesia and a regional position to grow.

Singapore Telecommunications Limited | Annual Report 2019 52