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Long Beach Prm Strategic Plan Staff Swot Analysis

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Long Beach Prm Strategic Plan Staff Swot Analysis LONG BEACH PRM STRATEGIC PLAN STAFF SWOT ANALYSIS SEPTEMBER 2020 STAFF SWOT ANALYSIS | PLANNING & PARTNERSHIPS BUREAU Park Planning & Partnerships Bureau SWOT Strengths Weaknesses Opportunities Threats Manage contract obligations Poor Communication in PRM Changing the City Attorney back to advisory role Council/CM Expectations Staff have built gratitude into routine, Top down management – Should be more Google- monthly thank you notes to those who Amend LBC to give Director broader signature authority Stringent Risk Management style flatter organization structure help staff Process contracts, leases, ROE permits Get other Bureaus to support new Bureau mission Attending neighborhood association meetings to build relationships We react to directives and proposals given to us Opportunity to define Bureau's objectives Establish approved internal partnership processes More PRM Commission approval [with City Attorney approval] Often times we “just do it” because we’re told to make it happen by whatever necessary means and work tasks Opportunity to grow into a whole new Develop social media and communications Partner with Public Works on park project design and construction We don’t recognize donors, We don’t maintain donor relationships direction strategy management Do new things to work with community to Quantify park benefits Connect with community via other Departments and Bureaus Thousands of nonprofits in SoCal = competition build Department accountability Excited to be able to incorporate things Tell the Long Beach Parks story [history and Sporadic collaboration with Cal Poly Pomona, CSUDH, CSULB, UCLA, need Consistent university Language access for signage, engagement and web/social that are important to me into my work everyday user experience] collaboration Excited for a direction where there is a lot of activity and energy in the larger We need contract administration Develop park standards for projects Permits, agreements, leases, ROE permits. Handcuff community groups to maintenance community Evaluate staff roles, tasks, duties - There are not Establish positive work culture, supportive Foster relationships with grantors through on-going participation and enough hours in the day or bodies in the room to Vetting good versus bad community groups of staff assistance with workshops do what needs to be done Staff with a wide range of skills, Need to increase our own expertise in effective Partner with nonprofits on grants Create dynamic, easy to navigate website knowledge, and experience community engagement strategies and equity Established partnerships with granting Create blanket CSU agreements Zoning variance in park districts to waive CUP requirements for commerce agencies the same staff workload Strong collaborative relationship with FM Uncertainty about replacing Bob’s position for Expand blanket agreements to include other universities Federal IRS deductions have changed, limiting donations CIP Grants Accounting superintendent? Expand internship program and student projects to assist with Creativity Joint office space We have a pass-through (POP) and need a foundation, Nonprofit with high power board workload and for special projects Cuture of examining questions/issues With the new bureau not being as involved in project management, I don’t want to negatively Host Annual parks summit with community groups and partners from many different angles “community partnerships” are? impact our relationships with outside agencies Strong internal contract management Will other people get to do all the fun stuff while I Create adopt a park program with standards and volunteer recognition Involvement of Council Districts in day-to-day processes processes am stuck with budgets and munis? Large city with oceans, beaches, waterways, Ranchos, natural areas, rivers, Cynicism (both in PP&P and in other Bureaus) Volunteer projects, Sustainable volunteer program Equitable Distribution of Resources parks, marinas, health dept, airport. Community partnerships-now long-term Adaptive staff Community engagement checklist application Expand resources and $$ to deliver relationship building PRM Volunteer Program, nonexistent - need to Ask community through survey series [programs, services, amenities, Lack of clarity regarding projects & grants responsibilities between PR & PW build relationships/partnership & to raise $. etc. POP Board - no heavy hitters & POP bogged down Setup donation web portal Continuing City budget crises managing small $ instead of going after big $. Complete contract management software that can Correctly set up the business of the bureau [chart of accounts, time handle all contract mgt needs (not just a few Uncertainties around County Measure A funding cards, etc.] needs). Long contract processing time. Shorten contract processing period Low-income city. No cross training Create “how-two” guide Homelessness Understaffed Retool PEPPS Crime/vandalism PRM communication Partner with Partners of Parks, on annual giving strategies and priorities Climate change Would like to be more involved with outreach and engagement Correcting systems and processes Can harness cool outreach ideas to get noticed Succession planning & implementation Cross-training Collaboration with large pool of agencies who are also stepping up their community engagement POP or start new foundation STAFF SWOT ANALYSIS | COMMUNITY RECREATION SERVICES BUREAU Strengths Weaknesses Opportunities Threats Passionate staff Internal and external communications New classes Old facilities We pick the same few staff to decide what we Reach out to community members at events WRAP building community partnerships People unaware of what we offer offer for feedback of needs For supervisors, rec assist to facilitate Passion Do better at marketing Liability community engagement opportunities WRAP is doing big things Lack of funding for parks and programs Grant funding opportunities Climate change Youth sport coaches Do better at telling our story Promote through events Lack of respect for laws The City of Long Beach history brand Working together not individually Reorganize class structure Vector issues Home grown staff Unfilled positions/vacancies City block party Population growth Staff have different talents and skills to Language Access (some of our translations are New partnerships Dead trees share and enhance program not so great) Years of knowledge that our staff have Technology Security improvement for parks Unhealthy hygiene of populations We don't stay in the "compartment" of Language barriers (need information to be what we do - we give ideas across the Embrace change Staff $$ to keep facilities open at risk areas accessible to the public) board Knowledge about each community and Facilities in disrepair and not enough staff $$ to Involving other departments to get funding Collaboration with other parks and programs build relationships maintain Intelligent, experienced staff in many Tech infrastructure (tech savvy or lack thereof) Technology availability Council areas that can find successes Willingness to help Youth sports registration Facility upgrades to current decade Competition from surrounding cities Be more available to community by offering Programs Politics Crumbling infrastructure more services all day Tech weaknesses among tech operations and Staff ability to adapt to change Build lasting relationships Old infrastructure tech equipment resources Helping each other out to get the job Old facilities Partnering with our schools Police state done Partnering with other City Departments for Resourcefulness Work orders lack of communications Lack of prevention programs programs Community engagement Funding, staffing, equipment, marketing With with other Cities training/ideas Natural disasters Staff who have history Outdated policies Partner w/ local businesses Abuse of facilities at fields Need more internal communications; working Lack of knowledge about what we do and offer at Compassion Increased happiness together other departments Great beaches and marinas Not enough community engagement Social media to better advertise Public officials with ulterior motives We're flexible Hiring process Charge non-residents more Lack of rain Great resources More efficient/quicker hiring processes More job fairs needed at college Sex-trafficking Festivals Closing facilities Increased opportunities with CPRS Violence Collaborate with other outside organizations Long Beach parks rock! Active net Contracting out services to run programs such as after school alliances Recreation variety: beach, parks, nature We are still marketing on flyers! Need social Utilize volunteers more often Gangs center media! A lot of parks, ocean + open space for community + free programs needed in an Marketing and promotions; program highlights Privatize under-used programs/facilities Drug dealers urban area Great parks and open space Enforcement of open space court, etc usage CSULB and LBCC Drug users Lack of adaptation to our changing communities Highlight our parks programs but also partner Public access to all we have to offer Vandalism (stagnant) with CBO STAFF SWOT ANALYSIS | COMMUNITY RECREATION SERVICES BUREAU Strengths Weaknesses Opportunities Threats Very experienced staff Lack of diversity in many programs staff Grant Opportunities Budget cuts Creative staff Staff training Corporate sponsorships Folks that do not follow rules More staff training: tech, communications, Brainstorm sessions for program grants and Large city departments compete for same funds, Diversity of programs
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