DARSHANA RAMESHCHANDRA DAVE Professor, MBA Programme, G.H. Patel Post Graduate Institute of Business Management Sardar Patel University, Vallabh Vidyanagar –388 120

Resi. Address : B-2, University Colony, Vallabh Vidyanagar –388 120 Tel : (O) 248463 (R) 231351 (M) 9978388111 e-mail Address : [email protected] Date of Birth : July 15, 1969 Date of Joining this : Dec. 6, 1993 Institute

Educational Qualification:  Ph.D. in Management Title: Problems and Prospects of Marketing of Pharmaceutical Products in India;2003  MBA (Marketing Management)-1992 G.H. Patel PG Institute of Business Management Sardar Patel University, Vallabh Vidyanagar  BBA (Marketing Management)-1989 B.J. Vanijya Mahavidyalaya, Sardar Patel University, Vallabh Vidyanagar.

Successfully cleared UGC NET Test for Junior Research Fellowship (JRF) and Eligibility for Lecturer ship held on 2-7-2000 at first attempt.

Paper Publication:

1 Impact of advertising and Marketing Strategies on consumption of Ayurvedic Medicines; International research Journal of Marketing and Economics; Vol.3, issue 5, May 2016, pp69-77 2 Role of higher education in transforming India: Challenges with Reference to Management Education, University news, A weekly journal of higher education, published by association of Indian Universities, Vol. 54, No.5, Feb. 01-07-2016 , pp 215 to 222. Impulsive Buying Behaviour in Organised retail stores- with specific reference to FMCGs in , Prestige International Journal Of management and Research, Vol.8, 9, No.1and 2, July 2015 to Jan 2016, pp 21 to 36. 3 Employee Branding: A Research Study on Indian banking Sector, VNSGU Journal of Management and administration, Vol. 7, No. 1 & 2, Jan-Dec. 2015 4 Factors Influencing Adoption of Smartphone Application in Selected Cities of Gujarat, Journal of National Development (NAAS Rating 2.50), Meerut, Vol. 28, No. 1, (Summer), 2015. 5 Factors affecting patient’s satisfaction and health care service quality: a study on selected private hospitals of Gujarat, SEMCOM Management & Technology Review, Vol 2, Issue 2, March 2015 6 Bank Selection Process of Rural Consumers: A Study of Selected Rural Areas of Panchmahal District, Synergy, Journal of Management, Vol. 16, No. 1 & 2, Jan-Dec. 2014 7 A study on usage pattern and satisfaction level of banking services in selected rural areas of Dahod District, Synergy-Journal of management, Vol.15 Issue 1&2, Jan-Dec 2013, pp 78-87

8 Empirical study of factors affecting investment decision making towards the mutual funds: Evidence from Gujarat State, Synergy-Journal of management,Vol.15 Issue 1&2, Jan-Dec 2013,pp 22-31 9 A Study on Service Quality and Customer Satisfaction of selected Private hospitals of Vadodara City, Pacific Business Review, Vol.6 Issue 11, May,2014, pp 7-12 10 Corporate Social Responsibility: Communication through Sustainability Reports by Indian and Multinational Companies, Global Business Review, Vol. 13, No. 3, October – 2012, pp 393 -406. 11 Mobile Number Portability: Challenges and Opportunities for Networks Service Providers, Journal of Marketing Vistas, Vol. 1, No. 1, July – December 2011, pp 1-20. 12 The Impact of No Entry Load Structure on the Indian Mutual Fund Industry, VNSGU Journal of Management and Administration, Vol2., No. 2, July-Dec. 2010 13 Impact of Size, Environment and Strategy on Organisational Effectiveness: An Iraq Perspective, Synergy, Journal Of Management, Vol. 12, No. 2, July- Dec. 2010, pp 50-64. 14 Celebrity Endorsement Strategies Adopted by Coke and Pepsi in India, Synergy- Journal of Management, Sardar Patel University, Vol.12, No.1 Jan- June 2010, pp 74-84. 15 Regional Trends and Patterns in Milk Production and Drivers for Future Growth in Gujarat State, Agricultural Economics Research Review, Vol. 23, July – December 2010, pp 295-302. 16 A shift from Crop- mixed Traditional dairying to market- oriented organized dairy Farming-plausible factors responsible for Structural Transformation in

Indian Dairy sector, Indian Journal of agricultural economics, Mumbai, Vol. 65, No. 2, April- June 2010, 298307. 17 livestock consolidation in Gujarat, VNSGU Journal Of Management and Administration, Surat, Vol. 1, No 2, July – Dec 2009,42-55. 18 Drivers of agent preference and satisfaction- Study on Life Insurance, Journal of Marketing Trends, Hyderabad, Vol. 1, No. 2, Dec 2009, pp 24-33. 19 Popularizing Artificial Breeding Programme of Milch Animals Among Dairy Farmers Through Social Marketing, Synergy, Journal of Management, Vol. 11, No. 1, January – June 2009, pp 88-93. 20 Book Review of “Truth: The New Rules for Marketing in a Sceptical World” by Lynn Upshaw, Nice Journal of Business, Meerut, Vol.4, No.1, Jan-June, 2009, pp 98-100. 21 Customers’ Perception towards Life Insurance- A Service Quality Perspective, Synergy, Vol. 10, No 1 7 2, Jan- Dec 2008, pp 18- 29. 22 International Charter on ‘ Space and Major Disasters’: An Assessment of outreach in South Asia, Journal of South Asia Disaster Studies, SAARC Disaster Management Centre, New Delhi, Vol. 1,No 1, Nov 2008, pp 197- 214. 23 Knowledge Inputs to disaster Management: An Operational Perspective based on Space Technology Applications in India, Synergy, Journal of Management, Vol. 7-8, Nos. 1&2. Jan. 2005-Dec. 2006,pp 82-95. 24 Global Brands in the Emerging Markets: Lessons from their strategies (With special reference to India), Marketing Strategies for emerging markets (book edited by Rajendra Nargundkar and Tapan K. Panda), 2005, Excel Books, New Delhi, pp 40 – 51. 25 Ethical issues in Pharmaceutical Marketing, Published in the Souvenir of National Seminar on Ethics and Management – Emerging issues in the New Millennium, at S.R. School of Business Management, North , Patan on 11-12 Jan, 2002 26 The Time based competition and its Relevance Today, Synergy, Journal of Management, Vallabh Vidyanagar, Vol-3, Nos. 1 & 2, Nov 98-Dec-2000. 27 Self-Medication: A social problem or a marketing opportunity, Prabandh, Journal of Faculty of Management studies, Mohanlal Sukhadia University, Udaipur, January, 2000. 28 Gujarati Tourists Spread their Wings: International Journal of Management and Tourism, Jodhpur, Vol.6, No.3, Jan.-March, 1998 with Dr. J.S. Panwar. 29 And they say it is not addictive, The Times of India, Monday, February 16, 1998 with Dr. J.S. Panwar. 30 Let us Negotiate "Synergy", Journal of Management Vol.2, No.1 & 2, April 1997-October 1998.

31 Marketing Information System: A tool for achieving competitive advantage "Synergy" Journal of Management, Vallabh Vidyanagar, October, 1996, March, 1997

Book Publication: 1 Book titled” Permission Marketing-Awareness, Perceptions and Preferences in Gujarat, Published by Lambert Academic Publishing, Germany, 2012. 2 E - Book titled “Organisation Effectiveness in Higher Education”: An Iraq Perspective, Published by Lambert Academic Publishing, 2012. 3 Book titled “Incubation Centers and Development of Techno – entrepreneurship Indian Scenario, Published by Lambert Academic Publishing, 2012. 4 Book titled “Publishing in High Impact Management Journals Tips for Beginners, Humming Words Publishers, 2012. 5 Book titled “Marketing Of Pharmaceutical Products in India, Published by Lambert Academic Publishing, Germany, 2011. 6 Edited a Book Titled “Consumerism: Global and Indian Perspectives, published by RBSA Publishers, Jaipur, 2006. Other Activities: 1 Editor of the Journal of Management “Synergy” published by Sardar Patel University, Vallabh Vidyanagar. 2 On the Editorial Board of Journal of Marketing Trends, published by Institute of Public Enterprise, Hyderabad. 3 Member of Women’s cell, Sardar Patel university, Vallabh Vidyanagar. 4. Registered PhD Research development committee Expert for Rai Univeristy, and C.U.Shah University, Wadhwan, Minor Research Projects : 1 Problems and Prospects of Marketing of Pharmaceutical products in Gujarat, Financed by UGC in the year 1999-2000. 2 Distribution of Cement: Problems & Prospects, financed by UGC in the year 1994-95.

Major Research Project ( Completed):-Co- Coordinator 1 Incubation Centers- a critical Requisite for techno- entrepreneurship- a study on Gujarat experience, UGC, New Delhi for 2 years. 2 Consumer Behaviour and Impulse Buying for organized retail stores in Gujarat, UGC, New Delhi for two years between 2012 to 2014 Ongoing Project: Co-coordinator 1 Special Assistance Programme of UGC-SAP-DRS II) by UGC, New Delhi: Consumer Research in Rural Areas from

Seminars and Workshops Organised: 1 One day national seminar on “ Consumer research in rural areas” Sponsored by UGC, New Delhi, on25 Jan. , 2014 2 Two days National Seminar on Understanding Indian Rural Consumers Sponsored by UGC, New Delhi, on 17-18 Feb, 2012 3 Two days Workshop on Research Methodology, UGC Sponsored, New Delhi, March 2010. 4 Two days National Seminar on Understanding Indian Consumers Sponsored by UGC, New Delhi, on 21-22 Feb, 2009 5 Organised 38th Refresher Course Titled E-Commerce and E- Business Jointly with Prof. yogesh C. Joshi during the period from 23-11-2015 t0 !3- 12-2015 as Coordinators for UGC-Human Development centre, Sardar patel University, Vallabh Vidyanagar.

Seminars/Workshops Attended :  Attended a state level seminar on Mainstreaming Human development approach through Higher Education organized by Infrastructure development Society(GSIDS), Ahmedabad on 20th March 2015.  Attended one day national level seminar organized by Management Department , Sardar Patel University on “Globalisation and Rural Marketing and presented a paper titled “ Bank selection process of rural consumers: A study on selected rural areas of Panchmahal District” on 31-01-2015 at Vallabh Vidyanagar.  Attended one day national level seminar organized by Management department , Sardar Patel University on “Consumer Research in rural areas and presented a paper titled “ A study on usage pattern and satisfaction level of banking services in selected rural areas of Dahod” on 25-01-2014 at Vallabh Vidyanagar.  Attended one day workshop on “Human Development Index” organized by KCG on 20-03-2015 at Ahmedabad.  Attended one day seminar on “Peace for women in Society” at Sardar Patel University on 28 August,2012  Presented Paper Titled : Utilization of health care facilities by rural women with respect to obstetric health care practice: A study of rural Area of Anand” at a two day national seminar on “ Understanding the Indian Rural consumer” organized by Post graduate department of management, Vallabh Vidyanagar on 17,18 Feb. 2012.  Attended two day national conference on “Developing Women Business Leaders-Agenda for action” at New Delhi, 20-21 January, 2012.  Attended two day Workshop on Marketing Research, , Sept.

23-25, 2009.  Attended one day workshop on Writing Research proposals at IIMA, Ahmedabad, Sept. 18, 2007  Two day workshop on Managerial Skill Building in Women teachers, organized by women’s studies Centre, Vallabh Vidyanagar, 7-8 Sept. 2006.  Two days National Seminar on consumer Protection in services sector, UGC Sponsored, MBA Dept, Jan 2005.  Two days national seminar on consumer awareness, UGC Sponsored, MBA Dept, Jan 2005.  One day international conference on India Diaspora, organized by sociology dept, Sardar Patel Uni. Ad presented a paper on Marketing Strategies for Non- Profit Organisation, Jan 4-5, 2005.  Attended two day seminar and one day Workshop on Fundraising, Meenakshi Hospital and research centre, Madurai, 7-9 July 2004.  Two day national seminar on WTO, GATS and Higher , UGC sponsored, MBA dept., V.V.Nagar and presented a paper on strategies for Indian universities under the emerging GATS regime.  Attended one day State Level seminar on Accounting in New Millennium organized by P.G. Dept. of Business studies, Vallabh Vidyanagar and Indian Accounting Association –Gujarat Branch on Friday, 8th March 2003.  .Attended workshop on Research Methodology for Management Teachers on Feb. 4711-13, 2002 at Nirma Institute of Management, Ahmedabad.  Attended one day conference on “A decade of Reforms: Unfinished Agenda” at H.M. Patel Institute of Rural Dev.”, Department of Economic, Sardar Patel University. V.V. Nagar on 3rd Sept, 2002, organised by Indian Institute of Public Administration, V.V. Nagar- Local Branch.  Attended a two day seminar to be organised by IIM, Ahmedabad on “Teaching communication at Indian Business Schools” 16-17 March, 2001.  One day seminar on, “Achieving Excellence in Small Scale Industries under the new Economic Regime” organised by Anand Commerce college, Anand, March 2, 2001.  Two Day Seminar on “The Role of Information Technology in Management Education” organised by C.P. Patel & F. H. Shah Commerce College, Anand, 18-19 Dec. 1999.  Two day workshop organised by Bombay chapter British Council, British High Commission at Vallabh Vidyanagar on “Business English Certificate 2 (BEC2)” , April 1997.  Two day Management Meet 1997, “Looking Beyond the obvious –impending challenges for Business & Industry” March 19-20, 1997, organised by G.H. Patel PG Institute of Business Management, Sardar Patel University, Vallabh

Vidyanagar.  Two day Inter –Disciplinary seminary on, “New Challenges in the 21st Century: Priorities & FOCI for Higher Education” sponsored by UGC, Sardar Patel University, V.V. Nagar, on March 11-12, 1995.  Two day seminar on, “Professional Development and carrier advancement of faculty” Feb. 18-19, 1995, organized by I.S.T.E. chapter B.V.M. College of Engineering, The Institute of Engineers (India) and MBA Programme, Sardar Patel University, Vallabh Vidyanagar.  Market Pulse ‘94, a seminar on, “Changing Business Environment and the need for market orientation” on 29-30th Jan. 1994 organized by spumba, Mgmt. Students Forum, MBA Programme, , Sardar Patel University,V.V.Nagar.

 Lectures Delivered:

 Delivered Lectures at 32nd orientation programme on topics communication process and group decision making on 9th May 2016 at UGC-Human development Centre, Sardar Patel University, Vallabh Vidyanagar.

 Invited as resource person to deliver lecture on Hypothesis testing for Management Students at , Vaghodia, on 20th April 2016.

 Invited as an expert for “Research progress review” for Ph.D. Research scholars in the Faculty of Management studies at C.U. Shah University, Wadhwan on 18th Jan. 2016.

 Invited as expert speaker for Interdisciplinary Faculty Development Programme on “Quality Enhancement Practices in Academics and Research from 26th October to 05th November , 2015 at Parul University, Waghodia.

 Invited as Expert member in selection committee for the teachers for the subject of Agribusiness Eco. & Policy at Anand Agricultural University, Anand on 29th May, 2015.

 Invited as panel member of scientific committee for screening research papers in UGC Sponsored national Conference on “Sustainable Strategies for Waste Management” at S. M. Patel College of Home Science, Vallabh Vidyanagar in 2nd, July, 2015.

 Invited as Resource Person and delivered a lecture on “Communication Skills” for 30th Orientation Programme organized by UGC – Human Resource

Development Centre, Sardar Patel University on 28th June, 2015.

 Invited as Chairperson in UGC DRS SAP – DRS – II sponsored National Level Seminar on “Globalization and Rural Marketing” under Technical Session – I & II theme of “Globalization and Indian Rural Market, Marketing Strategies and practices” at Postgraduate Department of Business Administration, Vallabh Vidyanagar in 31st January 2015.

 Invited as lecture on “Online Marketing and Mobile Marketing” in Summer School on Dairy Business Management in 21st century” at SMC College of Dairy Science, Anand Agriculture University, Anand on 13th July 2015.

 Invited as Resource Person and delivered a lecture on “Communication Skills at 30th Orientation Programme organized by UGC – Human Resource Development Centre, Sardar Patel University on 25th June, 2015.

 Delivered Two sessions on Communication Skills to the participants of 29th orientation programme organized by UGC-Human Development centre, Vallabh Vidyanagar on 28th May 2015.

 Delivered few lectures in Master of E-Business Program at Charutar Vidya Mandal’s SEMCOM, Vallabh Vidyanagar on Marketing Research in September, 2014.

 Delivered lecture on “Sales Forecasting and Distribution Managing” at School of Petroleum Management, Gandhinagar on March, 26, 2015.

 Invited as Resource person and delivered lecture in “Comprehensive Project Report” at C. Z. Patel College of Business and Management, Vallabh Vidyanagar on 3rd February, 2015.

 Invited as Expert in Faculty Development Programme on “Advance in Research Methods and data Analytical Tools” for workshop at Narmada College of Management, Bharuch on 2nd January, 2015.

 Invited as Resource person and delivered a lecture on “Soft skills” for refresher course organized by Academic Staff College, Vallabh Vidyanagar on 6th Dec. 2014.  Invited as Resource person and Delivered a lecture on “Time Management” during University Teacher’s Quality Improvement programme” held on 16th May, 2014 at C.U.Shah University, Wadhwan.

 Delivered six lectures at refresher course organized by Academic Staff college, Vallabh Vidyanagar on research methodology-research designs, sampling design and research proposal in May 2014  Chaired a technical session in national seminar on “Prospects and Challenges for Management in Indian Economy” organized by Anand Institute of Management, Anand on 8th March 2014  Delivered Lecture at orientation programme at Academic Staff College, Sardar Patel University on “Communication Process-Exercises” on 07 -02 -2014.  Delivered Lecture at Academic Staff College, Sardar Patel University on “Communication skills for Teachers” on 22 -01 -2014.  Delivered Lecture at Academic Staff College, Sardar Patel University on “Application of research in Marketing” on 27 -12 -2013.  Delivered lecture at Workshop on Enterpreneurship organized by A. D. Patel Institute of Technology, Vallabh Vidyanagar on “Market Survey – Need and Importance” on 23rd December 2013.  Delivered lecture at Workshop organized by DBIM, Surat on Descriptive Research Designs” on 19-10-2013.  Delivered Lecture at Academic Staff College, Sardar Patel University on “Nature and Scope of Research” on 15 -10 -2012.  Delivered Lecture at Bhikhabhai Jivabhai Vanijya Mahavidyalaya, Vallabh Vidyanagar on “Promotion of Culture of Quality through Research” organized by Knowledge Consortium of Gujarat on 6-7-8 July 2012.  Delivered Lecture at S. M. Patel College of Home Science, Vallabh Vidyanagar on “Application of Statistics in Promotion of Research Quality” on 21st to 25th August 2012.  Delivered Lecture at Academic Staff College, Sardar Patel University on “Book Review” on 05 -11 -2011.  Invited as expert at Anand Institute of Management for the event “Best Advertising” in Cognitive Chitra-state level Competition on 20 February 2009.  Invited as Panelist at H. M. Patel Career Development Centre (A CVM Institution) on Mock Interview for the students of M.sc- Biochemistry on 10th February 2009.  Delivered Lecture at Department of Business and Industrial Management, Surat on “Organized Retailing In India” on 1st October 2008.  Delivered Lecture at Pioneer Institute of Management, Udaipur on “Supply Chain Management, Sale force Management and Case Studies related to Sales Management” on 25 -10- 2008 to 26-10-2008.  Delivered Lecture at Anand Institute of Management on Management Skills development on 3rd October 2007 to 25th October 2007.  Delivered lecture at V. M. Patel Institute of Management,

on Marketing Management on 14-15 February 2007.  Delivered Lecture at Dharmsinh Desai University, Nadiad on “Group Discussion” on 20th February 2007.  Delivered Lecture at S. M. Patel College of Home Science on Adopting Healthy Marketing Practices on 12th Dec. 2006.  Invited as Panel Expert at V. M. Patel Institute of Management, Ganpat University, Kherva for Summer Project Contest on 6-7 October 2006.  Delivered Lecture at Warm Stream to their Junior Management Level workers on Marketing Awareness and Competitive Differentiation on 31-5-2002.

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