About IMG Golf
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About IMG Golf IMG has been at the forefront of the • Events - global events with In 2014, IMG was acquired by WME, the global sport management industry since unrivalled expertise and creativity; world’s leading entertainment and media its inception in 1960, with golf at the • Clients - personal service, global agency. Together, the organisation heart of its activities. access; offers an unparalleled client roster, • Media - prolific producer and strategic partnerships with sponsors Founder Mark McCormack was the first distributor of golf programming; and brands, marquee assets across to recognise the commercial potential • Golf Course Services - consulting to, sport, entertainment, events, music, of sport and that of it’s stars. With the designing and managing some of the literary and fashion. promotion of IMG’s first clients - Arnold best courses in the world; Palmer, Gary Player and Jack Nicklaus • Advisory - advising and activating This enhanced scope has further (the ‘Big Three’) – the sport marketing marketing and bid strategies for strengthened IMG Golf’s access and business was created. global brands in golf. breadth to unprecedented levels. • IMG Academy – the world’s most Since then, IMG Golf’s client advanced multi-sport training and Golf represented the start of IMG. representation has grown vastly and so educational complex. Looking to the future, it remains our too has the range of services the division passion, pride and a core focus of IMG’s offers: business moving forwards. 1 2 IMG Golf in numbers 400+ 1100+ 35% 158 150+ 85+ Combined number of weeks 40+ Number of major championships Worldwide employees Golf days run by IMG Number50 of years the World IMG managed events Events staged annually. IMG designed golf courses. working specifically in golf. in 27 countries an IMG client has been world Match Play Championship contribution to the total won by IMG client’s on the Men’s, worldwide annually. number one. has been run by IMG. LPGA prize fund. Women’s and Senior’s Tours. 82 40% 300m 1100+ 156 Number of times an IMG 7 750+ 1603 client has won the Order Percentage of female Major IMG designed courses have Events have been run since Golfing Wolrd delivers to a Number of hours of footage Number of tournament victories Ryder Cup appearances of Merit across the PGA, Championships run by IMG. been ranked inside the Top IMG formed 50 years ago. worldwide household per year distributed by our clients have achieved since by IMG clients. European, LPGA and 100 in Europe. audience of over 300 million. European Tour Productions. IMG was founded. LET Tours. 3 4 A Global 360° Golf Solution $ EVENTS CLIENTS MEDIA ADVISORY ACTIVATION SALES GOLF COURSE GOLF COURSE GOLF DAYS HOSPITALITY LICENSING SPEAKERS DESIGN MANAGEMENT REPRESENTATION PUBLISHING FEDERATIONS TOURISM BIDDING IMG ACADEMY 5 6 IMG Client Ian Poulter celebrates winning the WGC-HSBC Champions, an IMG event, in 2011. WORLD CLASS EVENTS IMG manages, implements or consults to more than 40 professional events, including Major Championships. 7 8 The global leader in professional IMG client Charley Hull tees off at the Innovative events such as the Alfred Dunhill golf events... Ricoh Women’s British Open. Links Championship. Events In golf events, no other company offers IMG owns the prestigious World Match Play Championship New events such as the the global presence of IMG. IMG owns, which has seen past winners such as Arnold Palmer, Blue Bay LPGA. Gary Player, Jack Nicklaus, Colin Montgomerie, Ernie Els manages or consults to more than 40 and Ian Poulter. professional golf tournaments worldwide, across all continents, and on all the major tours – men’s, women’s and seniors’. IMG is the only organisation that can offer corporate clients a complete event solution from conception to the final winning putt. IMG guides these clients through the often challenging landscape within professional golf to create unique and memorable moments for sponsors, HSBC Golf Business Forum, where players, media and television audiences, IMG client Paula Creamer celebrates a 75 foot putt business and golf meet. year after year. Specifically our scope to win the 2014 HSBC Women’s Champions. includes: - Creating and delivering world-class tournaments. - Securing investment, host venues and player support. - Managing relationships with golf’s ANA Inspiration and the traditional leap into major tours and governing bodies. Poppie’s Pond for the Championship winner. IMG client Anna Nordqvist shows off the Honda - Leveraging investment and LPGA Thailand trophy after winning in 2014. supporting activation for corporate clients. - Marketing, digital, television and PR expertise. IMG client Lydia Ko celebrates after holing the - Tournament operations and enhancing winning putt at the Swinging Skirts LPGA Classic. the fan and client experience. 9 10 IMG has a unique global reach, staging the highest quality golf events and attracting the world’s best players. “There are a lot of components that go in to a Major, you need a Major title sponsor, you need a Major golf course, a Major venue and just as importantly you need a Major operations business partner. As soon as I pulled in and saw what was set up, I knew IMG was involved because this thing is just finished well. The grandstands, the course set up, the media tents, everybody knows when they walk out of this event, IMG had a hand in it. I just want to say on behalf of the people at the LPGA, thank you IMG for making our Major not only look Major, not only feel Major but for putting women’s golf on that Major platform, which we really couldn’t do without you” Mike Whan LPGA Commissioner IMG’s Worldwide Events Melbourne The crowd looks on at the Honda Classic, an IMG event, as IMG client Padraig Harrington wins in a playoff. 11 12 IMG has access to top class golf hospitality at some of the world’s leading events such as The Masters, The Open Championship and The Ryder Cup. IMG implements corporate golf days for Golf Hospitality world renowned brands. IMG Hospitality provides turn-key packages for corporate entertainment and incentive programmes across the globe. Services include: Corporate Golf Days - Client consultation. - Management of hotels and transportation. As the sport of business, golf is an IMG has the global resources to - Acquisition and negotiation of packages. activity that is commonly shared and design, manage and deliver bespoke - Consultation on customer gifting and other enjoyed by high level executives, days along with unique access premium services. buyers and key decision makers to the very best venues and Tour across the business world. Professionals in golf. IMG is uniquely positioned to provide enhancements and access around a tournament to ensure every programme is Corporate golf days create a unique These ingredients ensure a creatively tailored to a client’s specific need. This includes: platform for client entertainment memorable experience for all allowing for quality time to build participants and are the reasons - Celebrity appearances and hosting. relationships with customers, valued why companies like HSBC and - Golf outings and tee time reservations around an event. partners and prospective clients. Canon entrust IMG with their global - Golf clinics. golf day programme. - Creating business forums and conferences. 13 14 “I’m excited to join the IMG family. I believe that the global resources provided by IMG and WME will help me achieve my goal of winning a major. Hopefully one day, I will be worthy of being named in the same breath as the game’s greatest champions who built their careers with IMG.” Hideki Matsuyama 2014 PGA TOUR Memorial Champion REPRESENTING THE “I have so many people surrounding me, my family, “I am happy to have IMG join my team. Their years of experience BEST TALENT my friends, my coaches, David Leadbetter, everyone. and our success to date will be amplified by IMG’s international My agency, IMG, they never lost faith in me, that’s golf-expertise and track record of working with the world’s best IMG represents the leading golfing talent what pushed me forward. It’s amazing.” players. I am very positive about the new partnership and feel confident that I will be well represented globally.” across every major tour in the world. Michelle Wie Martin Kaymer 2014 U.S Women’s Open Champion 2014 U.S Open Champion 15 16 Over 150 Majors and 1600+ tournament wins, IMG is the Home of Champions... “IMG has a global network of offices, loads of “Learning golf at IMG Academies was great, I’ve not “My family and I spoke with many candidates and IMG 50 years ago, a handshake between “I feel IMG is best positioned to help grow my business both globally and in the United States at this pivotal time in my experienced and dedicated golf staff operating seen anything else like it and I’ve travelled all over emerged as the clear choice to represent me, in large Arnold Palmer and Mark McCormack in every aspect of the game so really is best the world. It provides a great platform to become part because of their global reach. I am comfortable career. I look forward to making full use of their global equipped to help me achieve everything I want whatever you want.” knowing that IMG will commit the appropriate led to the beginning of IMG and sport resources and experience.” to do on and off the course.” resources to help my career excel while I focus on golf.” marketing as we know it. Palmer went Ernie Els Paula Creamer Lydia Ko on to win 95 times, including 7 Major Charl Schwartzel Four-Time Major Champion 2010 U.S Women’s Open winner Youngest ever world #1 and Major Champion 2011 Masters Champion Championships.