About IMG

IMG has been at the forefront of the • Events - global events with In 2014, IMG was acquired by WME, the global sport management industry since unrivalled expertise and creativity; world’s leading entertainment and media its inception in 1960, with golf at the • Clients - personal service, global agency. Together, the organisation heart of its activities. access; offers an unparalleled client roster, • Media - prolific producer and strategic partnerships with sponsors Founder Mark McCormack was the first distributor of golf programming; and brands, marquee assets across to recognise the commercial potential • Golf Course Services - consulting to, sport, entertainment, events, music, of sport and that of it’s stars. With the designing and managing some of the literary and fashion. promotion of IMG’s first clients - Arnold best courses in the world; Palmer, and • Advisory - advising and activating This enhanced scope has further (the ‘Big Three’) – the sport marketing marketing and bid strategies for strengthened IMG Golf’s access and business was created. global brands in golf. breadth to unprecedented levels. • IMG Academy – the world’s most Since then, IMG Golf’s client advanced multi-sport training and Golf represented the start of IMG. representation has grown vastly and so educational complex. Looking to the future, it remains our too has the range of services the division passion, pride and a core focus of IMG’s offers: business moving forwards.

1 2 IMG Golf in numbers

400+ 1100+ 35% 158 150+ 85+ Combined number of weeks 40+ Number of major championships Worldwide employees Golf days run by IMG Number50 of years the World IMG managed events Events staged annually. IMG designed golf courses. working specifically in golf. in 27 countries an IMG client has been world Match Play Championship contribution to the total won by IMG client’s on the Men’s, worldwide annually. number one. has been run by IMG. LPGA prize fund. Women’s and Senior’s Tours.

82 40% 300m 1100+ 156 Number of times an IMG 7 750+ 1603 client has won the Order Percentage of female Major IMG designed courses have Events have been run since Golfing Wolrd delivers to a Number of hours of footage Number of tournament victories appearances of Merit across the PGA, Championships run by IMG. been ranked inside the Top IMG formed 50 years ago. worldwide household per year distributed by our clients have achieved since by IMG clients. European, LPGA and 100 in . audience of over 300 million. European Tour Productions. IMG was founded. LET Tours.

3 4 A Global 360° Golf Solution

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EVENTS CLIENTS MEDIA ADVISORY ACTIVATION SALES

GOLF COURSE GOLF COURSE GOLF DAYS HOSPITALITY LICENSING SPEAKERS DESIGN MANAGEMENT

REPRESENTATION PUBLISHING FEDERATIONS TOURISM BIDDING IMG ACADEMY

5 6 IMG Client celebrates winning the WGC-HSBC Champions, an IMG event, in 2011.

WORLD CLASS EVENTS IMG manages, implements or consults to more than 40 professional events, including Major Championships.

7 8 The global leader in professional IMG client Charley Hull tees off at the Innovative events such as the Alfred Dunhill golf events... Ricoh Women’s British Open. Links Championship.

Events

In golf events, no other company offers IMG owns the prestigious World Match Play Championship New events such as the the global presence of IMG. IMG owns, which has seen past winners such as , Blue Bay LPGA. Gary Player, Jack Nicklaus, , manages or consults to more than 40 and Ian Poulter. professional golf tournaments worldwide, across all continents, and on all the major tours – men’s, women’s and seniors’. IMG is the only organisation that can offer corporate clients a complete event solution from conception to the final winning putt. IMG guides these clients through the often challenging landscape within professional golf to create unique and memorable moments for sponsors, HSBC Golf Business Forum, where players, media and television audiences, IMG client celebrates a 75 foot putt business and golf meet. year after year. Specifically our scope to win the 2014 HSBC Women’s Champions. includes:

- Creating and delivering world-class tournaments.

- Securing investment, host venues and player support.

- Managing relationships with golf’s ANA Inspiration and the traditional leap into major tours and governing bodies. Poppie’s Pond for the Championship winner. IMG client shows off the Honda - Leveraging investment and LPGA Thailand trophy after winning in 2014. supporting activation for corporate clients.

- Marketing, digital, television and PR expertise.

IMG client celebrates after holing the - Tournament operations and enhancing winning putt at the Swinging Skirts LPGA Classic. the fan and client experience.

9 10 IMG has a unique global reach, staging the highest quality golf events and attracting the world’s best players. “There are a lot of components that go in to a Major, you need a Major title sponsor, you need a Major golf course, a Major venue and just as importantly you need a Major operations business partner. As soon as I pulled in and saw what was set up, I knew IMG was involved because this thing is just finished well. The grandstands, the course set up, the media tents, everybody knows when they walk out of this event, IMG had a hand in it. I just want to say on behalf of the people at the LPGA, thank you IMG for making our Major not only look Major, not only feel Major but for putting women’s golf on that Major platform, which we really couldn’t do without you” Mike Whan LPGA Commissioner

IMG’s Worldwide Events

Melbourne

The crowd looks on at , an IMG event, as IMG client Padraig Harrington wins in a playoff.

11 12 IMG has access to top class golf hospitality at some of the world’s leading events such as The Masters, and The Ryder Cup.

IMG implements corporate golf days for Golf Hospitality world renowned brands. IMG Hospitality provides turn-key packages for corporate entertainment and incentive programmes across the globe. Services include: Corporate Golf Days - Client consultation. - Management of hotels and transportation. As the sport of business, golf is an IMG has the global resources to - Acquisition and negotiation of packages. activity that is commonly shared and design, manage and deliver bespoke - Consultation on customer gifting and other enjoyed by high level executives, days along with unique access premium services. buyers and key decision makers to the very best venues and Tour across the business world. Professionals in golf. IMG is uniquely positioned to provide enhancements and access around a tournament to ensure every programme is Corporate golf days create a unique These ingredients ensure a creatively tailored to a client’s specific need. This includes: platform for client entertainment memorable experience for all allowing for quality time to build participants and are the reasons - Celebrity appearances and hosting. relationships with customers, valued why companies like HSBC and - Golf outings and tee time reservations around an event. partners and prospective clients. Canon entrust IMG with their global - Golf clinics. golf day programme. - Creating business forums and conferences.

13 14 “I’m excited to join the IMG family. I believe that the global resources provided by IMG and WME will help me achieve my goal of winning a major. Hopefully one day, I will be worthy of being named in the same breath as the game’s greatest champions who built their careers with IMG.” 2014 PGA TOUR Memorial Champion

REPRESENTING THE

“I have so many people surrounding me, my family, “I am happy to have IMG join my team. Their years of experience BEST TALENT my friends, my coaches, David Leadbetter, everyone. and our success to date will be amplified by IMG’s international My agency, IMG, they never lost faith in me, that’s golf-expertise and track record of working with the world’s best IMG represents the leading golfing talent what pushed me forward. It’s amazing.” players. I am very positive about the new partnership and feel confident that I will be well represented globally.” across every major tour in the world. Michelle Wie 2014 U.S Women’s Open Champion 2014 U.S Open Champion

15 16 Over 150 Majors and 1600+ tournament wins, IMG is the Home of Champions...

“IMG has a global network of offices, loads of “Learning golf at IMG Academies was great, I’ve not “My family and I spoke with many candidates and IMG 50 years ago, a handshake between “I feel IMG is best positioned to help grow my business both globally and in the United States at this pivotal time in my experienced and dedicated golf staff operating seen anything else like it and I’ve travelled all over emerged as the clear choice to represent me, in large Arnold Palmer and Mark McCormack in every aspect of the game so really is best the world. It provides a great platform to become part because of their global reach. I am comfortable career. I look forward to making full use of their global equipped to help me achieve everything I want whatever you want.” knowing that IMG will commit the appropriate led to the beginning of IMG and sport resources and experience.” to do on and off the course.” resources to help my career excel while I focus on golf.” marketing as we know it. Palmer went Ernie Els Paula Creamer Lydia Ko on to win 95 times, including 7 Major Charl Schwartzel Four-Time Major Champion 2010 U.S Women’s Open winner Youngest ever world #1 and Major Champion 2011 Masters Champion Championships.

Henrik Stenson Charley Hull Ian Poulter Colin Montgomerie

17 18 Clients

Legends Of The Game Faces Of Golf Golf’s Rising Stars More than 100 clients covering all major tours

IMG’s expertise in Client Management includes:

- Maximising income potential with hands-on strategic career management.

Arnold Palmer Gary Player Ian Poulter Ernie Els Charl Schwartzel Martin Kaymer Padraig Harrington Thomas Bjorn Charley Hull Hideki Matsuyama Victor Dubuisson - Engaging the extensive global resources and expertise to generate value in all facets and stages of a career.

- Increasing revenue streams through endorsements, appearances, design and licensing arrangements.

- Generating global media exposure through tailored Colin Montgomerie K.J Choi Branden Grace Anirban Lahiri Ryan Moore Eddie Pepperell Carl Pettersson Kevin Streelman Y.E Yang Renato Paratore traditional and new digital strategies.

IMG’s client roster includes many of the sport’s enduring champions, current superstars and the game’s future legends.

- Since the inception of the Official World Golf Rankings Annika Sorenstam Michelle Wie Paula Creamer Anna Nordqvist Cristie Kerr Natalie Gulbis I.K Kim Yani Tseng Lydia Ko Minjee Lee Jessica Korda in 1986, IMG clients have held the world No.1 position over 90% of the time.

- Nearly half of the past 20 major championships have been won by IMG clients.

- These clients have won more than 1600 events in over 40 different countries. Raphaël Jacquelin Brett Rumford Camilo Villegas David Lipsky Alex Noren Richard Sterne Sean O’ Hair Alejandro Cañizares Zac Blair Kiradech Aphibarnrat

19 20 CUSTOMISED MANAGEMENT

GLOBAL ACCESS IMG Client Henrik Stenson celebrates winning the Race to Dubai in 2013.

CAPTURING THE ICONIC MOMENTS OF SPORT IMG leads the way in global television coverage of all the major events in the golfing calender.

21 22 The world’s most prolific producer and distributor of golf programming

Media IMG has been at the forefront of golf media development over the - ETP produces television coverage for The Ryder Cup and last 40 years and is the dominant producer and distributor of golf all events on the European, South African and Asian Tours programming in the world. and distributes the programming worldwide.

- Represents, markets, negotiates and services the media rights to - Commercialises the R&A’s digital assets on a global basis. The U.S Open (USGA), The Open Championship (R&A) and The PGA Championship (PGA of America). - Represents the international TV rights of the LPGA (the dominant tour in Ladies’ golf) and the Ricoh Women’s - Has Joint Ventures with the European Tour (European Tour British Open. Productions - ETP), (Asian Tour Media) and South African Tour (Sunshine Tour Productions) to oversee all the - Represents the international sales for The Golf Channel. IMG client and 2 x Major champion Martin Kaymer production and distribution activities. celebrates with The U.S Open trophy in 2014 - for which IMG distribute International programming on behalf of The USGA. SUNSHINE Media TOUR Governing Bodies PRODUCTIONS Tours IMG Partners works with IMG works with 23 24 News Player Profiles Interviews Walk The Course Features Inside The Game My Best Shot Plus Lots More.....

A fully-integrated golf media platform

Golfing World is a TV and multi- - Overall, Golfing World is media concept created by IMG distributed globally to over 35 Media providing a fully - integrated broadcasters delivering a golf media platform. worldwide household audience of over 300 million. - The international programme is 60 minutes in duration, produced - Golfing World can further 5 days a week (Monday - Friday), enhance the reach of branded 48 weeks of each year. It is the content with distribution across most comprehensive daily golf all media platforms: magazine show anywhere in the International TV, In-flight, the world. GW Player, GW YouTube and GW Social Media channels. - IMG Media also produces a customised 30-minute weekly - Golfing World delivers a truly version of Golfing World for unique media product that can other markets (e.g. provide a powerful and adaptable in the UK, The Golf Channel in communication and marketing the US / Canada). platform, to reach the valuable golf fan demographic, on a global basis. TV, App & YouTube Social Media Channels In-Flight

25 26 WME I IMG are at the cutting edge with the newest technology, boasting an extensive digital portfolio. Strategy Creative Distribution Measurement

Digital WME | IMG Digital is a full service, digital solutions business.

Gaming - Best-in-class creative and technology portfolio companies. - Focus on impact marketing to achieve clients’ Gaming delivers live sport data feeds and live business objectives. video streams to the sport betting industry. - Deep understanding of consumer engagement and customer journeys. - Deliver to over 100 betting company - Track record of success building, award-winning experiences. customers worldwide. - Content marketing expertise. - Only supplier in the sector working 100% in - Operating partner capabilities. partnership with rights’ holders. - Live sport data feeds delivered direct from Some of WME I IMG’s Digital’s capabilities include: the venue for over 22,000 events a year. - Market leading supplier for live video - Websites. streams with over 15,000 events a year. - Live streaming. - Mobile applications and games. - Internal live TV. - Radio. - Social media. - New features such as digital ticketing.

27 28 Our winning formula: ADVISORY SERVICES DISCOVER DESIGN DELIVER IMG advises many of the world’s leading brands, federations and premier events in golf.

29 30 IMG helps their clients achieve their IMG provides pre-opening advice on the facilities and will manage the The Golf Club video game was released in November 2014 IMG succesfully helped the French Golf golf course at Okol Residential and Golf Community, Bulgaria. and IMG helps provide exposure at some of the best golf Federation in their bid to host The Ryder Cup objectives by leveraging our connections events in the world. in 2018. and assets in world golf.

Advisory Services

Advisory Services are involved in many commercial and marketing activities within the sport. These range from golf course design and management to feasibility and operational audits, marketing, sponsorship and event planning. IMG advised and designed The Royal Golf Club in Bahrain with a vision Our global experience and knowledge of best IMG analysed the golf market in Russia and provided the IMG has worked with the best new technology to host world class golf events. In 2011, this was realised when IMG Russia Golf Association with a strategic plan on how to grow such as Golf Gamebook, the #1 social live scoring practices across the entire spectrum of golf adds delivered the Golf Champions event, eventually won by IMG client the game in their country. application. unique insights and resources to a client’s vision. Paul Casey. Integrated Marketing Services:

- Federation Consulting and Development. - Sponsorship Planning and Strategy. - Social and Digital Strategy. - Communications Strategy and Implementation. - Media Planning and Buying. - Programme Media Buying. - Direct Marketing. - Technology in Sport Consulting. - Major Event Bidding.

IMG worked with the Golf Union of Ireland in 2011, to help win IMG works with HSBC on all IMG works with Chevron on all their golf and deliver The to Killeen Castle, Ireland. their golf activation. sponsorship pursuits, including StemZone and formerly the Chevron World Challenge.

31 32 A B C D E F G Project: Linna Golf Club, Finland DESIGN AND 26 Greenside Rough 27.5 25.5 COURSE 26 Greenside Rough 24.5 MANAGEMENT Bunker IMG designs and manages some of the best golf courses worldwide.

33 34 Sheshan Golf Club, Nirwana Bali Golf Club, Bali Le Touessrok Golf Club, Mauritius Riffa Views Golf Club, Bahrain

With experience developing more than 150 projects, IMG has designed and managed some of the best golf courses in the world.

Carton House, The Montgomerie, Ireland Golf Course Management

IMG’s Golf Course Management boasts over 20 years of international operational experience, managing high profile golf clubs and is renowned for providing a client focused ‘boutique management’ approach. Annati Golf Club, Japan Pine Rock Golf Club, China IMG Golf Course Management offers the following professional services: The Dutch Golf Club, Jinji Lake Golf Club, China Montgomerie Maxx Royal, Dreamland Golf Club, Azerbaijan - Pre-opening development and technical services. Netherlands - Project coordination and total quality management. Golf Course Design - Golf course consulting. - Membership sales expertise. IMG is considered one of the premier golf course - Operational audits. design companies in the world. Our knowledge - Revenue maximisation. and love of the game has resulted in over 100 - Agronomic assessments. golf courses being designed worldwide. - Monitoring key performance indicators to ensure operational efficiency and financial success. In representing many of golf’s superstars, from - Resort promotions through innovative marketing platforms. the legends to the next generation, IMG helps - Communications’ planning and co-ordination. Celtic Manor, Wales Marquess Course, to harness the talent of these leading names in Woburn, Dubai Creek Golf Club, Dubai golf to create unique and value-adding concepts IMG Prestige for developers globally. IMG Prestige is a global reciprocal programme owned and operated by IMG. To be invited to participate, a golf property must offer an exceptional golf experience and be rated amongst the best facilities in the area.

35 36 IMG Academy Alumni Jessica Korda. and Paula Creamer

WHAT ELSE IS IN OUR BAG? From Publishing and Licensing to Grassroots Golf, IMG has a diverse portfolio of capabilities across golf, to suit a client’s needs.

37 38 #1 in sports licensing globally

IMG Licensing

IMG is the world’s premier independent licensing agency with introduced. The brand has grown into a number of Asian an unrivalled track record. In addition to being ranked #1 in countries including China, Japan and Korea with this national sports licensing, IMG Licensing also offers expertise in a and international growth being controlled and managed by number of different markets and services, including retail, IMG’s worldwide offices. corporate trademarks, brands, entertainment and celebrity properties. - The Arnold Palmer brand has approximately 50 licensees and is present in 325 stores in Asia. Beginning with golf wear, In the world of golf, licensing represents top talent, 60% of the brand is women’s fashion wear and has also trademarks and event properties including: extended into swimwear, underwear, shoes, stationery, leather goods, eyewear, socks, ties, hats, luggage, bags, - The PGA TOUR licensing programme now includes 40 airport towels, bedding, jewellery and cosmetics. Such expansion stores across the US with firsthand experience of global has warranted brand segmentation into Arnold Palmer, retail-store licences. Arnie, Arnold Palmer Timeless, AP Girl and Arnold Palmer Jr. - On behalf of The R&A, IMG manages the worldwide licensing operation for The Open Championship. Since IMG have been involved the brand identity has been developed, which has lead to a broader range of apparel and accessories being

39 40 Close relationships with key governing bodies and Tours allows IMG Golf to provide the ultimate sponsorship solutions.

Tourism Federations Representation Publishing Speakers

IMG delivers integrated tourism and event IMG conceives strategic golf development plans IMG represents rights for some of the most IMG negotiates literary deals with publishers IMG represents a number of international strategies for governments and tourist on behalf of national federations. prestigious tournaments and governing bodies on behalf of its clients. Each year the division golfers and golf broadcasters for various boards. in golf including the R&A. publishes the exclusive global golf engagements, including keynote speeches, annual – The World of Professional Golf – as Q&A’s and corporate hospitality appearances. well as publishing the USGA and R&A annuals for their respective Open Championships.

41 42 IMG Academy

Where potential becomes reality

IMG Academy is the world’s largest and most advanced multi-sport training and education complex.

IMG Academy helps countless youth, adult, collegiate and professional athletes reach their full potential in and outside of sport by providing world-class teaching and coaching, tailored programmes and professional facilities on a 500-acre campus in Bradenton, . 98% of IMG Academy’s student-athletes matriculate into top universities, 60% of which are Division I.

IMG Academy’s campus also serves as the training and competition venue for amateur and professional teams, Player Development Expert Coaching Professional Alumni Top Facilities the host site for a variety of events and a hub for sports Latest Methods performance research and innovation.

43 44 IMG’s Global Reach

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