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PRESS RELEASE LACOSTE SIGNS AMERICAN PROFESSIONAL GOLFER DANIEL BERGER Paris, January, 5Th, 2017 LACOSTE Is Pleased to Announ

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PRESS RELEASE LACOSTE SIGNS AMERICAN PROFESSIONAL GOLFER DANIEL BERGER Paris, January, 5Th, 2017 LACOSTE Is Pleased to Announ PRESS RELEASE LACOSTE SIGNS AMERICAN PROFESSIONAL GOLFER DANIEL BERGER Paris, January, 5th, 2017 LACOSTE is pleased to announce that the brand has entered into a partnership with American professional golfer Daniel Berger. Beginning January 2017, Daniel Berger, 23 years old, will become one of the LACOSTE Ambassadors both on and off the golf course. Daniel Berger turned professional in 2013 and is one of the PGA TOUR’s most exciting talents. After being named the 2014-2015 PGA TOUR Rookie of the Year, he has since further solidified his status as a rising star by joining the elite list of players to have won on TOUR. Berger’s rookie success carried into the 2015-16 PGA TOUR season, claiming his first title at the 2016 FedEx St. Jude Classic. Along with his victory in Memphis, Berger recorded five additional Top-10 finishes and qualified for his second consecutive TOUR Championship. “I am honoured to represent LACOSTE and be part of a truly iconic brand within sport,” said Berger. “LACOSTE’s golf product line combines a classic style with superior performance and is the perfect fit for what I am looking for in an apparel partner. The Company has such a strong heritage in golf, and its commitment to growth, as demonstrated by its partnership with the Presidents Cup, makes this an exciting time to join the LACOSTE team and wear the Crocodile.” “We are proud to welcome Daniel Berger to the LACOSTE team. He embodies perfectly the Crocodile brand’s values of relaxed elegance and joie de vivre.” said Thierry Guibert, LACOSTE Group CEO. “This partnership is a part of LACOSTE’s global Golf strategy within North America and therefore will contribute to extend and reinforce the presence of the brand in this region.” As part of the LACOSTE Golf Team, which includes some of the game’s biggest players, Daniel Berger will provide the brand with great visibility across various tournaments worldwide throughout the partnership. Relying on its authentic sporting roots, LACOSTE is currently represented by more than one hundred tennis and golf champions from more than 20 different countries including Julien Quesne, Raphael Jacquelin, Jose-Maria Olazabal, Cristie Kerr, Azahara Muñoz, Charley Hull and Gwladys Nocera. The brand reinforces its golf and tennis heritage through sponsorships of world-renowned tournaments including the Presidents Cup, the Open de France, the Evian Championship, the LPGA KEB HANA BANK Championship, the LACOSTE Ladies Open de France, the Hassan II Golf Trophy and Lalla Meryem Golf Cup. About LACOSTE: For LACOSTE, Life is a Beautiful Sport! Since the very first polo was created in 1933, LACOSTE relies on its authentic sportive roots to spring optimism and elegance on the world thanks to a unique and original lifestyle for women, men and children. With a vision to be the leading player in the premium casual wear market, the Crocodile brand is today present in 120 countries through a selective distribution network. Two LACOSTE items are sold every second in the world. As an international group gathering 10,000 women and men, LACOSTE offers a complete range of products: apparel, leather goods, fragrances, footwear, eyewear, home wear, watches and underwear, all of them being elaborated in the most qualitative, responsible and ethical way. In 2015, the brand garnered a turnover of 1.95 billion euros. For more information: www.lacoste.com Press contacts: LACOSTE Pascal Collet, LACOSTE International Press and Public Relations Director, [email protected] Etienne Pigeonneau, LACOSTE International PR Manager Sport and License [email protected] .
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