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Debit Business Overview ATM, Debit and Prepaid Forum Investment Community Update Forward-Looking Statements

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Debit Business Overview ATM, Debit and Prepaid Forum Investment Community Update Forward-Looking Statements Tim Murphy Luke Olbrich Group Executive, Core Products Head of Debit, Europe October 19, 2009 Debit Business Overview ATM, Debit and Prepaid Forum Investment Community Update Forward-Looking Statements Today’s presentations may contain, in addition to historical information, forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on our current assumptions, expectations and projections about future events which reflect the best judgment of management and involve a number of risks and uncertainties that could cause actual results to differ materially from those suggested by our comments today. You should review and consider the information contained in our filings with the SEC regarding these risks and uncertainties. MasterCard disclaims any obligation to publicly update or revise any forward-looking statements or information provided during today’s presentations. October 19, 2009 2 Opportunities: A Good Time for Debit U.S. – Debit card use has Europe – There is a significant displaced cash, not credit cards, opportunity to capture domestic over the past two years transactions like never before Debit is a fast-growing non-cash the least-impacted product in a payment method globally … & tough economy Latin America – With low APMEA – Of the world’s top 25 card penetration, population economies, based on GDP, eight growth, and fast-rising incomes, countries are in the region1 debit is poised for growth 1 2009 edition of The Economist’s Pocket World in Figures October 19, 2009 3 MasterCard’s Global Debit Strategy • Win new business • Retain and grow customer profitability • Product innovation • Develop/strengthen debit infrastructure October 19, 2009 4 MasterCard Offers a Flexible Global Product Suite to Meet Local Needs ATM PIN Debit Signature Debit •ATM • PIN POS • Signature Debit •Prepaid •ATM • PIN POS •Prepaid •ATM •Prepaid October 19, 2009 5 Global Strategies at the Local Level Flexible global approach MasterCard's global debit platform accommodates local market dynamics while helping banks drive for profitability and meet consumer needs October 19, 2009 6 Aligning Strategy and Investment to Market Maturity Markets across the globe are in different phases Emerging Growth Mature Education & Increased Savvy Portfolio Awareness Utility Segmentation • Build awareness of • Driving usage away • Segmented product the basic product from the ATM to suite to maximize traditional POS business development • Driving card purchase points acquisition based on • Enhanced features the promise of • Expanding usage to and benefits expanded utility card-not-present and overseas POS • Complementary technology plays • Loyalty & Rewards October 19, 2009 7 UnitedUnited StatesStates andand CanadaCanada MarketMarket RecapRecap LatinLatin America,America, CaribbeanCaribbean RegionRegion 4545 countriescountries LAC Region Debit Strategy: Core Components Move ATM Key Customer Transactions to POS Alignment • Expand acceptance across everyday merchant • Secure key customers in priority markets categories • Align product segmentation strategies with • Use education and promotion to change key customers consumer behavior • Drive awareness/usage via targeted marketing Value-added Utilize Features and Innovations Dual-Brand Approach • Enhance core products with improved • Support local markets and infrastructures consumer value propositions • Deliver Maestro conversions to Debit • Deliver premium products for the affluent MasterCard where appropriate population October 19, 2009 10 LAC Region Brazil: Driving Cash to Debit • The largest emerging market in the world1 • Cash is the main payment used; ~56% of Personal Consumption Expenditures (PCE)2 • Annual debit card spending is twice that of credit cards1 • Consumer education is key to displacing cash at the POS 1Lafferty, World Cards Intelligence: Brazil, 2008 2Economist Intelligence Unit and Euromonitor October 19, 2009 11 LAC Region Brazil: Increasing Debit Activation • Caixa Economica Federal Debit Program identified debit card knowledge gap • Education efforts focused on consumers and retail branch employees • Resulted in 33% YOY increase in number of debit transactions; 64% increase in purchase volume (Sept.-Nov. 2007) October 19, 2009 12 LAC Region Mexico: Capturing Debit Through Segmentation – Affluent • Affluent have needs for convenience, benefits, security and access • MasterCard built a differentiated debit value proposition for this segment in Mexico • Platinum Debit MasterCard, the first affluent debit program in Mexico, was introduced in 2009 October 19, 2009 13 AsiaAsia Pacific,Pacific, MiddleMiddle EastEast andand AfricaAfrica RegionRegion 111111 countriescountries APMEA Region Debit Strategy: Core Components Enhance Core Debit Product Proposition Innovation • Enhance core products with improved • Complementary technologies to facilitate secure consumer value propositions payments, P2P, contactless and consumer • New products “fit to serve” geographic / • Compete for domestic processing business demographic needs • New technology to secure transit and low-value • Premium products for the affluent population retail transactions Drive Acquisition Key Customer and Usage Alignment • Targeted marketing campaigns to drive • Secure key customers in priority markets product awareness, preference and usage • Align product segment strategies with key • Provide comprehensive customer customers marketing materials to customers to • Focus on increasing debit card penetration educate their customer service staff and across retail bank payments customers October 19, 2009 15 APMEA Region Australia: A Mature Market • Debit cards are the most popular form of payment card, representing two-thirds of all cards issued1 • PIN debit infrastructure is highly developed • Maestro resides on 62% of PIN debit cards2 • Signature debit is relatively new and growing 1Lafferty, World Cards Intelligence: Australia, 2008 2Reserve Bank of Australia, MasterCard Data October 19, 2009 16 APMEA Region Targeting Gen Y in Australia • Introduced 12-month signature debit campaign targeting youth population • Segment is credit averse, travels extensively, makes frequent online purchases • Meeting local market requirements led to strong results Campaign drove brand affinity and card acquisition October 19, 2009 17 EuropeEurope RegionRegion SEPASEPA OverviewOverview Evolution of SEPA Current situation SEPA will... • 16 national debit schemes • Provide cardholders with a payment card they can use across Europe • Heterogeneous cardholder experience, domestic debit cards are • Increase competition and transparency not accepted everywhere in Europe • Lower barriers to entry for acquirers, • Limited competition at national level, issuers and equipment providers many countries have only one acquirer, issuer or processor • Benefit European society by reducing the overall cost of payments SEPA is not just about the 3% of card business cross-border... but also about the 97% of domestic transactions that were not open to competition* * Source: ECB Blue Book, 2006, Total EU October 19, 2009 19 Multiple Initiatives with a Common Goal European European Central Bank Payments Council SEPA Progress Report SEPA Cards Framework Driving a single payment Developing the options, standards area for the euro zone and implementing SEPA DG Internal Market DG Competition and Services Retail Banking Sector Inquiry Payment Services Directive Creating the legal framework for a single market October 19, 2009 20 The Payment Services Directive (PSD) Key PSD Components • A legislative initiative covering SEPA from European Commission’s DG Internal Market •• NewNew “Payment“Payment Institutions”Institutions” • Approved by European Parliament on •• AccessAccess toto openopen April 23, 2007 and effective nationally no paymentpayment systemssystems later than Nov. 1, 2009 •• NewNew rightsrights andand obligationsobligations • Covers entire European Economic Area •• RulesRules onon transparencytransparency (30 countries), not just euro countries Member states currently going through approval at national level of PSD; not all countries will be ready by November 2009 October 19, 2009 21 Payment Services Directive PSD has very limited impact on Impact for MasterCard as most of the MasterCard requirements have been in place Changes involved focus more on the creation of such requirements for SEPA Credit Transfers and Direct Debits October 19, 2009 22 SEPA Cards Framework (SCF) Timeline March 08, 2006 Jan. 01, 2008 Final approval by EPC of SEPA-compliant products available SEPA Cards Framework by banks/providers to consumers and merchants MasterCard SCF and Bank SEPA Compliance Implementation End of Q1 2006 Dec. 31, 2010 National and international No non-SEPA cards schemes presented finalized framework compliant SEPA cards framework schemes in operation migration plans October 19, 2009 23 SEPA Cards Framework Update •• Virtually Virtually allall cardscards inin EuropeEurope areare nownow enhancedenhanced withwith anan international,international, SEPA-wideSEPA-wide brandbrand •• MoreMore thanthan 90%90% ofof allall terminalsterminals nownow acceptaccept MaestroMaestro •• 2007 2007 DGDG CompetitionCompetition andand resultingresulting EPCEPC “clarification”“clarification” effectivelyeffectively promotepromote thethe maintenancemaintenance ofof thethe nationalnational schemesschemes untiluntil competingcompeting pan-Europeanpan-European schemesschemes areare establishedestablished •• EPC
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