April 2009

A Sporting Future for London April 2009

A Sporting Future for London Greater London Authority April 2009

Published by Greater London Authority City Hall The Queen’s Walk More London London SE1 2AA www.london.gov.uk enquiries 020 7983 4100 minicom 020 7983 4458

ISBN 978-1-84781-251-3

Cover photograph: © GLA

Photographs © Sport England unless otherwise stated.

Copies of this report are available from www.london.gov.uk Contents 3

Mayor’s Foreword 5

Foreword by Kate Hoey 7

1 Introduction 9

2 The current picture 11

3 Delivering the Mayor’s commitment 17

4 London’s legacy goals 19

Appendix A 39

Endnotes 41 4 A Sporting Future for London Mayor’s Foreword 5

Now that the spectacular Beijing Olympics are fading in the collective memory like a firework on closing night, the eyes of the world turn to London as we prepare for the 2012 Games.

One of the main reasons we were awarded the Games was that we made a firm commitment to use them work together – the 33 boroughs, to transform the sporting landscape – Sport England, the national governing providing a lasting legacy of engaging bodies of sport, and all those groups people in sport and providing the and organisations already doing infrastructure and support necessary wonderful things in our communities. for them to enjoy it. With a co-ordinated effort from all There are now just over three years of us our goals can be realised, and remaining until 2012, and this a genuine legacy can be assured that document outlines how we intend will last long after the Games have to achieve this. We will be doing drawn to a close, securing London in so because sport for sports sake its position as the true home of sport. should be celebrated. But we will also be doing so because of the huge benefits that it brings to our community. Sport can act as a great leveller – allowing people from all Boris Johnson backgrounds to come together and Mayor of London join in positive activity. It can help our young people stay healthy, and it can help tackle issues such as obesity, academic underachievement, and crime.

I am personally committed to making sport and physical activity accessible to all, and this is a rallying call for all those involved with their delivery to 6 A Sporting Future for London Foreword by Kate Hoey 7

Throughout my long involvement bring about a sustained increase in sport in London, I have been in participation in sport and humbled by the dedication, physical activity. innovation and enthusiasm of the people at the grass-roots – those The reality is that, despite all that who go far beyond the call of duty; has gone before, we face huge giving up many hours of their challenges of rising obesity and time to provide opportunities for falling participation. Our objective participation to people of all ages. must be to find new ways to engage With this document, we are seeking people of all ages, and to empower to highlight some of this good work our communities and clubs, acting as and to set us on a path that will a catalyst for genuine change. This allow these people to do what they plan provides a foundation on which do best, bringing the great joy of we all can build. sport and physical activity to every single Londoner. The new London Community Sports Board will provide a strategic forum to From day one, the Mayor pledged be the driving force. The key people to provide new investment for grass- from the public, private, voluntary roots sport in London and now he is and charitable sectors will ensure that delivering on that pledge. At least the proposals are delivered. It will also £30 million will be invested into be a focal point for sport in London London over the next three years. As and an independent-minded forum Commissioner for Sport, I recognise with the best interests of Londoners that this commitment is unique – not at its heart. With this in place; with just in terms of the investment, but the Mayor’s investment; and while also in terms of the high priority that sport speaks with one clear voice, I he has given to grass-roots sport. am confident that when the curtain comes down on 2012, every Londoner This document has been supported will feel that they have gained by every key stakeholder. For something worthwhile. perhaps the first time, everyone is pulling in the same direction, determined to grasp the unique opportunity afforded by the 2012 Kate Hoey Olympic and Paralympic Games. Commissioner for Sport We believe that we can do what no other Olympic City has ever done: 8 A Sporting Future for London 1 Introduction 9

1. Why we are publishing ring-fence £15.5 million over this document the next three years for investment London’s successful bid to host the in programmes associated with 2012 Olympic and Paralympic Games this plan. was in no small part based around a commitment to using the Games to To maximise the benefits associated transform the sporting landscape of with this investment recipients this country. will be required to provide match funding. This means that we will It was hoped that the Games would deliver more than £30 million of be used as a catalyst to drive up investment into grass roots sport and participation across the country and physical activity in London. help to tackle issues such as obesity, ill health and crime. 4. Strengthening the link between sport and physical There are now just over three years activity remaining until the Games start. With This plan is about increasing this document, the Mayor of London participation in sport and physical is seeking to play his part in ensuring activity. that the commitment is fulfilled. Whilst there are definitions of what 2. Aim each of these mean, on the ground To deliver a grass-roots sporting the division is far more blurred. legacy for Londoners from the 2012 Olympic and Paralympic Games by: We recognise that for many people, • securing a sustained increase in particularly older people, physical participation in sport and physical activity is an easier and more activity amongst Londoners appropriate avenue. Initiatives such • using sport to assist in tackling as the Green Gym programme1, social problems including ill health, which encourages outdoor activity, crime, academic underachievement are hugely valuable in terms of and lack of community cohesion. improving health, building self- confidence and, in some cases, 3. The Mayor’s investment in providing a pathway into sport. grass-roots sport and physical activity The nationwide NHS programme, In January 2009, the Mayor directed ‘Change for Life’2, which focuses the London Development Agency to on getting more people active is 10 A Sporting Future for London

supported by the GLA and by This document is a call to work in Sport England. partnership and to give added impetus to ongoing work. The NHS has also produced a promoting activity toolkit aimed at It is clear from consultation that there increasing levels of physical activity.3 is a need for greater co-ordination and collaboration across London. NHS London is currently developing A new strategic forum, the London a health legacy plan aimed at Community Sports Board, will be increasing levels of physical activity established by the Mayor to improve amongst Londoners. Throughout co-ordination of ongoing activity, the consultation process, we have drive delivery and monitor progress worked closely with NHS London towards meeting the legacy goals to ensure that our approaches are set out in section four. This will by complementary. This will continue as chaired by the Mayor’s Commissioner we move forward towards 2012. for Sport and will have representation from local authorities, Sport England 5. Moving forward in (in the form of a Ministerial nominee) partnership and other key stakeholders. Further There is much good work going on details are set out in section three. already in London. Local Authorities, Sport England, UK Sport, the There is likely to be a flurry of activity LDA, the BOA, the five Pro-Active between now and 2012 at a national Partnerships4, the Youth Sport Trust, and local level, with new initiatives the national governing bodies of being developed and launched. More sport, voluntary groups and a number widely, the landscape in the lead up to of other organisations all have plans 2012 is likely to change considerably. affecting grass roots sport in London. We will be flexible in our approach and regularly review and update what Primary Care Trusts are also growing we do to reflect the changing picture more aware of the value of investing across the UK and London. in sport and physical activity as a means of ‘preventative medicine’. The Mayor has already initiated discussions aimed at developing the role of PCTs in this area. 2 The current picture 11

1. Ongoing work badminton, judo, table tennis and volleyball by 2012 Department for Culture, Media • the second National School Sports and Sport (DCMS) Week and the fourth School The DCMS document ‘Before, during Games, to be held in summer and after: making the most of the 2009; and London 2012 Games’5 sets out key • ‘International Inspiration’ – a global objectives for London 2012 partners: programme aiming to get more • making the UK a world-leading children participating in sport. sporting nation • transforming the heart of Local Authorities east London London’s local authorities fund and • inspiring a generation of deliver more sport than all the other young people ‘sporting’ agencies put together. • making the Olympic Park a They have increased their spending blueprint for sustainable living; and on sport and recreation from £836 • demonstrating the UK as a creative, million in 2006/07 to £93 million in inclusive and welcoming place to 2008/09. In addition, they invest live in, to visit and for business. huge sums on the renovation and development of facilities. In January 2009, the DCMS published its ‘London 2012 Olympic and Paralympic Games Annual Report’. In respect of sport, key progress areas included: • the DCMS Free Swimming Programme for the over 60s and under 16s, to commence in April 2009 • national governing bodies Whole Sport Plans to be implemented from April 2009 using Sport England funding • the Premier League 4 Sport scheme, involving the 20 Premier League clubs, that will begin work to get 25,000 more children and young people participating in 12 A Sporting Future for London

Amongst other things, London Voluntary and Charitable sectors boroughs are the primary funders The many voluntary sports clubs, of the annual London Youth Games coaches and other community where 20,000 boys and girls represent organisations already deliver huge every borough in thirty sports. sporting opportunities to Londoners at little or no cost to the public purse, London Councils is also a primary either independently or in partnership funder for the London Sports Forum with local authorities on whose for Disabled People. facilities they play.

Local authorities are investing a Clubs are the delivery arm of the large amount of their own budgets governing bodies of sport and work in delivering the government’s Free together in London through the Swimming Programme. London Federation of Sport and Recreation and organisations such as Thirteen boroughs have signed up to London Community Sports Network NI 87, on adult participation in sport and London Active Communities. and active recreation; an additional two boroughs having signed up to There are also many independent local targets. charities, such as Greenhouse, that draw resources into grass roots sport and deliver invaluable programmes that increase participation and provide sport-based interventions both locally and Londonwide.

The Private Sector and Sponsorship Despite the recession many private sector companies continue to support grass-roots sport, both financially and with services in kind. Many of them have been consulted in relation to this document and the Mayor is looking forward to seeing their continued engagement as we move towards 2012. 13

Sport England to 2012-13. This will be achieved In June 2008, Sport England through activities identified in their published its 2008-2011 strategy. ‘Whole Sport Plans’, which have This set out an overarching aim to been agreed with Sport England build the foundations of sporting and became operational from April success through ‘the creation of 2009. Sport England has also set a world leading community sport aside around £55 million per annum system in England’. The key outcomes for other funding activities including were identified as: facilities, small grants, innovation and • Excel: developing and accelerating some ‘themed rounds’. talent • Sustain: tackling the drop off We estimate that the national target in sport of one million people doing more • Grow: increasing participation sport by 2012 means around 150,000 people in London. As part of its strategy, Sport England is committed to delivering: Youth Sports Trust • one million people doing more The Youth Sports Trust (YST) and sport by 2012-13 Sport England are responsible for • a reduction in post-16 drop off in a delivering the ‘Five Hour Offer’ to least five sports by 2012-2013 all school pupils in England. The • a quantifiable increase in five hours is made up of two hours satisfaction (measure to be each week of sport and physical determined) activity within curriculum time and a • a major contribution to the delivery further three hours per week outside of the Five Hour Offer engaging school hours. more 5-19 year olds in sport. Sport England works very closely Each year £120 million has been with the YST to deliver the ‘out of allocated to national governing curriculum’ elements of the Five bodies to deliver these outcomes up Hour Offer. 14 A Sporting Future for London

With the School Sports Partnerships time that might otherwise be used to and Sport England the YST has play sport. identified five key themes to help deliver a sporting legacy from 2012. 3. Participation rates in London They are: There is a wide variation in levels • coaching of participation across London (see • competition participation map below). Overall, • school/club links adult participation in sport and active • young people leading the way; and recreation is at 20.2 per cent8, whilst • innovation in delivery. participation in sport alone is 16.6 per cent. Almost half of the population Many of the goals and objectives set is classified as being ‘inactive’ (less out in this plan are closely aligned than 30 minutes moderate intensity with these five themes and the GLA exercise in the last 4 weeks). In a will look to add value to the work national context, the London region already being done by the YST and has the second lowest levels of Sport England. participation of any region.

2. The London context 4. Overweight and obesity London has many characteristics that In London, 20.8 per cent of 10-11 make it challenging for the delivery of year olds in London are obese. The grass roots sport and physical activity: concentration of prevalence is in • Social: a high population density the inner London and east London and an extremely diverse range of boroughs. citizens and communities • Economic: areas of wealth Forty two per cent of men and 26 alongside areas of deprivation per cent of women in London are • Political: an elected Mayor and overweight, whilst 17 per cent of men a London Assembly, 32 local and 20 per cent of women are obese. authorities and the Corporation Similar inequalities between London of London who work together on boroughs also exist.9 matters of common interest via London Councils. The Mayor is currently developing a Health Inequalities Strategy aimed at In terms of the impact on time for tackling these issues. The proposals sport, the population is significantly set out in this strategy will help to transient and commuting consumes shape the Mayor’s investment in grass roots sport and physical activity. 15

Participation rates in sport and active recreation across London’s boroughs (Sport England Active People survey 2007/08):10 ) e) gh dl hi id e- dl ) -m id gh) i ow ow (l (l (m (h % % % % % .4 .7 .8 .9 19 21 23 30 - - - - % % % % % .3 .5 .8 .9 Regions County Sport Partnerships (CSP) Local Authority (LA) 13 19 21 23 Havering Legend APS2 KPI1 - Participation Quantile classification Bexley Dagenham Barking and omley edbridge Br R eenwich Gr Newham est r altham ewisham W Fo L ower Hamlets T Hackney oydon on Cr Southwark ondon City of L Enfield Islingt Haringey er Lambeth on th n estminst on Camden W Sutt to Kensingt and Chelsea Mer andswor Barnet

Hammersmith W and Fulham on ent Br Kingst Thames upon ow Ealing Richmond upon Thames Harr Hounslow Hillingdon

© Crown copyright. All rights reserved Sport England 100033111 2009. 16 A Sporting Future for London 3 Delivering the 17 Mayor’s commitment

1. A new strategic forum 2. Key delivery partners for London The GLA is a strategic body, not a A new forum, the London Community frontline delivery agency. Equally, there Sports Board, will supersede Sport is no plan to expend valuable resources England’s London Sports Board. The on establishing any new delivery bodies Mayor’s Commissioner for Sport will to implement the Mayor’s ambitions for act as chair. grass roots sport.

Its key roles will be: With this in mind, the next stage will • collaborating with key delivery be the appointment of key delivery partners on the development of partners, with a proven track record action plans for delivery and an understanding of the sector, • monitoring progress on the which will be tasked with: implementation of these plans • delivering programmes associated • supporting the delivery of with the principles set out in this stakeholders’ existing aims and document objectives • supporting existing networks and • identifying further ways to align building new ones to ensure better, policies, activities and resources more co-ordinated provision of • providing advice to the Mayor to grass roots sport in London. shape policy and decision making at national 2012 forums (eg Selected partners will work with the the Olympic Board and the new GLA Sports Unit and the London National Sport Legacy Board) Community Sports Board to develop • advising the Mayor about GLA detailed action plans and timescales, policies and future sporting setting out exactly how and when priorities for London. the Mayor’s investment in grass roots sport will be delivered. Membership of the board will be confirmed by 31 May 2009. Delivery partners will report directly to the London Community Sports The Mayor’s Commissioner for Sport Board and will be required to ensure will convene the first meeting in June ongoing monitoring and evaluation of 2009. Its first task will be to finalise the tasks they are to undertake. recommendations to the Mayor on the arrangements for the appointment of key delivery partners. 18 A Sporting Future for London

3. New Media deliver information on opportunities Key to the delivery process is ensuring for participation in sporting and that information is disseminated as cultural activities to people of all ages. effectively as possible to specific target groups. In recognition of this, The GLA will actively promote the the GLA is exploring a number of Department of Health’s physical possible means of using new media activity toolkit as a means of to engage with Londoners and disseminating information about encourage participation. physical activity.

The Mayor has given his support to The Mayor recognises the huge the Active London web portal being potential of social media outlets for developed by the five Pro-Active disseminating targeted information Partnerships. This will provide a to specific groups of people and for comprehensive database of sports building participation networks. Sport clubs and facilities in London. England is engaged in discussions with Facebook on this issue. The GLA The Mayor is also in discussions will support Sport England in the regarding the roll out across London of development of this partnership and the PLINGS programme11, which has will look to add value where possible. been contracted by the Department for Children, Schools and Families to 4 London’s legacy goals 19

The Mayor has four key goals, which underpin his commitment to increasing participation in sport and physical activity:

GOAL ONE GOAL TWO GOAL THREE GOAL FOUR Get more Transform Build capacity Maximise the people active the sporting and skills benefits of infrastructure sport to our society

With a co-ordinated effort from The GLA is not a front-line provider all London’s sporting and physical of sport and physical activity. activity stakeholders, these goals However, the Mayor is committed can be realised and a genuine to adding value to ongoing work, sporting legacy for London co-ordinating activity, helping established. fill gaps in provision and taking a strategic lead on Londonwide issues affecting sport and physical activity. 20 A Sporting Future for London

GOAL ONE Get more people active

In support of achieving this goal, the beyond public health. The involvement Mayor will: of young people in structured sporting activity can build self-discipline, self- 1.1 tackle inactivity respect and self-confidence13.

1.2 tackle inequality of access to The Mayor intends that £15.5 sport and physical activity million he is making available will be particularly targeted to help currently 1.3 take steps to generate increased inactive people get active. Where participation from the staging of appropriate, therefore, programmes to major events receive funding from the GLA will be required to attract a pre-determined 1.4 support local initiatives and percentage of previously inactive innovative approaches to people. The exact percentage will be increasing participation determined according to the potential of the particular programme, but it 1.5 support national campaigns to will be a minimum of five per cent. increase participation. The Mayor will use his influence 1.1 Tackling inactivity to lobby other funding bodies to Nearly 50 per cent of Londoners incorporate this principle into their are currently defined as ‘inactive’. own funding requirements. The NHS London puts the cost of this London Marathon Trust, for example, inactivity at £105 million per year12. has already agreed to incorporate it in Furthermore, the positive societal relation to its future funding strategy. impact of sporting activity extends far The GLA will also work with national governing bodies of sport to help deliver the London element of their Whole Sport Plans – again on condition that they agree to incorporate the ‘inactive people’ requirement into their work.

The GLA will work with national governing bodies, which, like British Judo have identified London as a key strategic priority. 21

So far, a number of other sports have British Judo expressed a desire to work with us, In their Whole Sport Plan, British Judo has identified including boxing, athletics, rowing, increasing participation in London as a key strategic priority. basketball, rugby, table tennis and With only 37 clubs and 1,000 licence holders, they recognise gymnastics. that there is huge scope for growing the sport here. Judo is better suited to inner cities than many other sports, The Mayor’s transport strategy, due to the variety of spaces that can be used as a dojo. It is which seeks to encourage walking a relatively inexpensive sport to play and judo clubs often and cycling, will also play a key role subsidise the mat fees for people unable to afford them. in encouraging inactive people to take the first step towards a healthier, British Judo has targeted London as an expansion area. With more active lifestyle. this in mind, a full time London development manager has recently been appointed. British Judo has a fully developed 1.2 Tackling inequality London strategy and is working with a number of London The Mayor is committed to ensuring boroughs to improve coverage and develop clear pathways to that every Londoner has an equal keep people active and allow them to progress. opportunity to participate in sport and physical activity and this commitment will form a key element of his equality framework for London, There are a number of programmes ‘Equal Life Chances for All’. that are addressing the issue of participation amongst some of these Currently, some people within certain groups, such as Street Athletics14. groups feel excluded from sporting Across this programme in 2008, 74 activities and/or have particularly per cent of participants were from low rates of participation in London. BME groups. They include those in lower socio- economic groups, young women It is expected that all organisations aged 14 to 24; older people, black that the Mayor works with show and minority ethnic people, disabled what steps they are taking to ensure people, lesbian, gay, bisexual and equality of access and opportunity. trans people. As a priority, the London Community Sports Board will establish a target for increasing participation amongst disabled people in London. This will take into consideration the guidelines set out in ‘Inclusive and Active’15 22 A Sporting Future for London

AHOY Centre, Greenwich, an Inclusive The London 2012 Equality and Sports Provider. Diversity Forum has been established At AHOY, they use the medium of sailing to break as the primary vehicle through which down barriers and bring people together from many the Olympic bodies and stakeholder different walks of life. Through the activities and organisations will work jointly to courses at AHOY, they teach people not only how to support, champion and monitor the sail or row but also about helping others, so that they progress that is being made on the can then go on to teach and help others. delivery of national and regional equality commitments and objectives Their primary objective is working with disadvantaged for the Games. The Mayor will use young people and disabled people. However, the this use this forum to promote centre caters for the needs of people from all equal access to sport and encourage backgrounds. increased physical activity.

The centre believes that disabled people and non- 1.3 Increasing participation disabled people should be actively encouraged to through major events interact and be treated as peers in participation, Over the next decade, an leadership and volunteering roles. unprecedented number of international sporting events are coming to the UK The centre is a recognised Royal Yachting Association – many of them to London (see the (RYA) teaching establishment and ‘Sailability’ Centre ‘Decade of sport’ chart below). and provides professional training towards recognised qualifications. The AHOY centre offers its disabled and Working with Visit London, the non-disabled volunteer members the opportunity to relevant national governing bodies of train for a career in water sports and to compete in sport and other relevant stakeholders, sailing and boating events. the Mayor will look at ways to ensure that the organisers of any events to be hosted in London can demonstrate a co-ordinated strategy for using Initiatives that look to remove barriers events to generate a sustained and actively engage and motivate increase in participation in sport particularly hard to reach groups will – again, with a particular focus on also be welcomed. The Panathlon inactive people. Challenge, which focuses only on the most profoundly disabled children and young people in special schools, is an example of this. 23

‘Decade of Sport’ – events to be staged in England; or being bid for by England:

2009 2013 Twenty/20 World Cup Beach Volleyball World Championships The Ashes Basketball European Championships

ATP World Tour 2014 World Gymnastics Championships Tour de France ‘Grand Depart’ Triathlon World Championships Hockey World Cup FINA Swimming 10k/5k event BMX World Cup Modern Pentathlon World Championships 2015 Rugby Union World Cup 2010 Women’s Football World Cup Table Tennis (English Open) ABA Boxing World Championships 2011 2016-2019 Badminton World Championships Table Tennis World Cup (2016) Champions League Final Solheim Cup (2017) Olympic and Paralympic test events Football World Cup (2018) 2012 Youth Olympic Games (2018) Olympic & Paralympic Games Cricket World Cup (2019) Olympics test events The Ashes (2019) NBA ‘All Star’ event Track Cycling World Cup test event 24 A Sporting Future for London

1.4 Supporting local initiatives and Londonwide panels will assess and innovative approaches applications and decide on awards. The excitement and activity generated in the build-up to 2012 should produce In recognition of the diverse new and creative ideas for getting interests of Londoners, the Mayor more people involved in sport and will consider joining others in physical activity. funding alternative and less traditional sporting activities, such as Sport England has established an dance, skateboarding and BMX. innovation fund to identify and pilot such new ideas in community sport. The GLA has in recent years been at the forefront of engaging people of all In addition to the £15.5 million ages in dance, through the Big Dance being made available by the Mayor event. In consultation with a number of over the next three years, there is partners including the Women’s Sport already £430,000 per annum ring- and Fitness Foundation, we will look to fenced by the London Development build long-term programmes in schools Agency for distribution in small and workplaces around the current Big grants to grass-roots initiatives aimed Dance structures, as well as helping to at increasing participation in sport develop other ongoing programmes and physical activity. Cross-borough

Dare2Dance Dare2Dance is an example of a project which aims to increase participation in physical activity through the medium of Street Dance using Hip Hop Dance Techniques. It is led by Pro-Active Central, North and South and Independance in collaboration with a number of other partners from the public, private and voluntary sector.

This project aims to attract young women through a medium that they can engage with. Hip hop is a dance form that has become the voice of young people, breaking down racial, ethnic, gender, class, language and regional barriers.

In terms of other physical activity, dance also continues to reach out to girls and young women many of whom enjoy the more creative physical activity that dance offers.

The project is made up of several strands including a competition, a participation programme and training. 25

1.5 Supporting national With this in mind, we will continue campaigns to work with the government, Campaigns using the theme of the Sport England, LOCOG and key Olympic and Paralympic Games will stakeholders in London to ensure be a major factor in inspiring people, there is a joined up and agreed particularly young people, to take approach to these issues. part in sport. Work is ongoing at a national level on such campaigns and the Mayor will play his part in ensuring they are successful in London by drawing on relevant expertise from within the GLA. 26 A Sporting Future for London

GOAL TWO Transform the sporting infrastructure

In support of achieving this goal, the Mayor will seek to protect the best Mayor will: interests of all Londoners.

2.1 work to secure maximum access for He will work towards ensuring that the Londoners to the Olympic Park and aim of 90 per cent community usage training facilities beyond 2012; of the park facilities once the Games have passed is met; and pushing to 2.2 initiate a Londonwide facilities make sure that aspiring elite athletes strategy; from London have the best possible access to the park facilities, to all 2.3 invest in community sports Games training facilities in London facilities; and to any additional resources and expertise that is to be housed on the 2.4 explore ways to ensure more Olympic Park. effective usage of existing facilities; 2.2 A Londonwide facilities 2.5 encourage use of London’s parks strategy as sporting facilities; As a priority, the Mayor will initiate a facilities strategy for London. 2.6 play an active role in the protection of playing fields and This will build upon the work already other existing facilities. being done by Sport England with a number of London boroughs who 2.1 The Olympic Park and are developing a robust needs and training facilities evidence base for the strategic The London Development Agency has planning for community sport. The launched the Olympic Park Legacy report produced by the London master-planning process, to develop Assembly Economic Development, plans for the transformation of the Culture, Sport and Tourism Committee park site after the Games and its on the provision of swimming pools relationship with the surrounding and diving facilities16 (in conjunction areas. A base plan for the Legacy with London Swimming) will also be Master Plan was published in March considered. The Mayor will encourage 2009 for public consultation. all authorities that have yet to undertake a needs and evidence Through his influence with the new based approach to planning for Olympic Park Legacy company and community sport to do so by the end his role on the Olympic Board, the of 2012. 27 © 2012

An assessment of the gaps in new facilities or refurbish existing provision will allow a co-ordinated facilities. The focus will principally approach to investment for the be on small, community, park or benefit of all Londoners – bearing estate-based projects. in mind that most Londoners do not recognise borough boundaries in any meaningful way.

Using the expertise of the GLA Mobile swimming pools planning team, we will work to Mobile swimming pools can be erected in a wide variety ensure that the forthcoming Sport of locations such as school halls, gymnasiums and England design guide on access for industrial units. They are not standard size or depth, but disabled people is applied to all new they provide extremely convenient and cost-effective facilities in London. opportunities for people of all ages to learn to swim and to swim recreationally. A Londonwide strategy would of course need to be endorsed Coaching programmes can be embedded around the by all key agencies and agreed pools, catering for local schools and for community use. with local authorities so they can Deploying two pools in London could mean 10,000 more build capital investment into their children learning to swim and 5,000 more adults swimming own programmes to match fund recreationally each year. investment from other sources. In partnership with public sector and private organisations, 2.3 Investment in facilities the Mayor will invest in two mobile pools, to be deployed The Mayor will work with local in sites (usually schools), located in areas identified authorities, national governing as being in need, for twelve-week periods. If it meets bodies, the Football Foundation, expectations in the first year, the Mayor will look at the London Marathon Trust, the expanding the programme in future years. private sector and others to provide 28 A Sporting Future for London

2.4 Existing facilities attractive places to spend time and The GLA will explore ways to engage in sport and physical activity. maximise community usage of sports facilities in schools (state and Green Gyms independent) and in the further and The environmental charity BTCV higher education sectors. runs ‘Green Gyms’ throughout the UK. Green Gyms groups The Building Schools for the Future meet once a week. Gym sessions programme offers a great opportunity are free and last for up to three to develop and open up sports facilities hour during which participants for both schoolchildren and the wider do gardening and environmental community. We will work with Sport conservation or restoration work - England’s BSF team to help maximise digging allotments, cutting back the opportunities for London. invasive plants, laying paths, clearing water courses or building We will also work with the Independent community gardens. Schools Council and its affiliates to ensure that their willingness to open up The gyms give people the chance their facilities is capitalised upon. to do physical work outdoors, improving strength and stamina, The Mayor will continue to engage giving practical skill training and with the Fitness Industry Association boosting self-confidence and (FIA) over opportunities for broadening improve parks and green spaces use of their members’ facilities. at the same time. Green Gyms are particularly good at engaging We will seek to help those who wish to people less likely to participate in use other facilities, such as community competitive sports or other kinds centres and church halls for sport and of physical activity.17 physical activity.

2.5 London’s parks and The East London Green Grid is open spaces an exemplary project, with the London’s parks are already hosts to a Mayor investing £10 million to huge amount of ‘informal’ sport and provide accessible green space and physical activity. Through the Mayor’s infrastructure for Londoners and Priority Parks programme, £6 million promote positive opportunities for is to be invested in ten parks across health and physical activity. London, making them even more 29

In many cases, parks also provide Tennis in the Community more formal sporting facilities, in The Tennis Foundation has embarked on a national particular tennis courts, football programme of making park tennis courts free pitches, or basketball courts. The to use, as well as establishing ‘beacon’ parks in each Mayor will support ways to make local authority area around which coaching programmes these facilities as accessible and as and competition structures will be built. attractive to use as possible. The website, eparktennis.com, will become the online 2.6 Protecting playing fields community for people playing in parks and for the local and other existing facilities authorities and coaches operating park tennis courts. The existing London Plan policy 3A. 18 calls upon boroughs to resist the The Mayor will assist such London-based programmes net loss of sports and leisure facilities, and work with the Boroughs to increase access to and and to seek increased provision to deal maintenance of London’s park tennis courts. with population increases and to meet existing deficiencies. work with Fields in Trust to establish The Mayor is reviewing the London how best to roll the programme out Plan in order to strengthen, amongst across London. other things, the protection of social infrastructure, community facilities and The London Playing Fields Foundation local amenities. (LPFF) is leading work to establish multi-sport hub sites on playing The Mayor has made clear his fields in London. A working group commitment to safeguarding London’s has recently been established playing fields and outdoor spaces comprising the LPFF, the GLA, London and he fully supports the recent Councils, Sport England, the Football government action to reduce the Foundation, Fields in Trust, the London minimum size of field at which local Marathon Trust, the LDA and a number authorities are required to consult with of national governing bodies of sport. Sport England from 0.4ha to 0.2ha. This will ensure a strategic Londonwide approach to establishing a number of He is also supportive of the programme multi-sport hubs by 2012. being initiated by Fields in Trust (formerly the National Playing Fields Association) to identify and protect 2012 outdoor spaces for sport and play between now and 2012. The GLA will 30 A Sporting Future for London

GOAL THREE Build capacity and skills

In support of achieving this goal, the to share the benefits of top level Mayor will: coaching and sports science across the whole of London. We will work 3.1 recruit, retain and upskill the with the Olympic Park Legacy ‘workforce’ Company to spread learning and link this to existing courses. 3.2 support local sports clubs We will also look at ways of ensuring 3.3 support volunteering. that young people can move from being receivers of sports coaching to 3.1 Recruit, retain and upskill providers – investing in sustainable the ‘workforce’ programmes such as Move It18 The goals set out in this document encourage young people to gain will not be delivered unless there are qualifications in their field of interest sufficient well trained, committed and become young sports leaders. and motivated people within the sector – both paid and voluntary. As a priority we will work with recognised leaders such as SkillsActive, Retaining people and fully utilising sportscoach UK, National Governing their skills is also vital With this Bodies, the LDA and Local Authorities in mind, the Mayor will work with to ensure a coordinated system of partners to provide support, through training, qualification and placement is both mentoring and brokerage, to put in place across London, benefiting match people with skills to sports all sectors of the community. clubs and other organisations that can best benefit from their services.

The presence of a high performance training environment in the Olympic Park will provide an ideal opportunity 31

Personal Attainment/Community Training (PACT) As the power of sport as a lever for positive change is recognised, the demands on coaches grow significantly. Unfamiliar environments with potentially unwilling, unsure or volatile participants are now par for the course. Coaches are regularly required to work with young offenders, excluded pupils or Black and Minority Ethnic communities who have previously been denied access to mainstream provision. How do we establish a dynamic workforce that is well equipped to take on these challenges?

The Football Foundation, Rio Ferdinand Live The Dream Foundation, Premier League, Amateur Boxing Association, London Active Communities and the Sport Action Zone, have created the Personal Attainment/Community Training programme (PACT). Initially piloted in 2007, it has now been rolled out across four training sites in the capital. It trains those who already work in the community, but also looks to the long-term by developing coaches from within the communities themselves, focusing on young people not in education, employment or training giving them the opportunity to gain qualifications and self-confidence and reintegrate into the mainstream workforce.19 32 A Sporting Future for London

3.2 Support local clubs The Mayor also recognises the role London’s network of voluntary played by the London Federation sports clubs is responsible for a huge of Sport and Recreation – as a amount of grass roots sports delivery. fundamental driver of communication The Mayor’s investment in grass roots between local voluntary clubs and sport will benefit these clubs in a national governing bodies and other number of ways. stakeholders; and also as the ‘voice’ of voluntary sport in London. Existing clubs will be supported and capacity developed on a sport-by- The Federation will play a key role sport basis through partnerships in advising the Mayor and the new between the GLA and individual London Community Sports Board on national governing bodies. how best to support and empower voluntary sports clubs and communities The five Pro-Active Partnerships so that they are equipped to increase are already helping clubs to build participation in London. capacity. The Mayor’s commitment to supporting the Pro-Active Partnerships will see voluntary clubs benefit further. 33

3.4 Support volunteering The Mayor recognises the importance of volunteering and will use the forthcoming National Volunteering Week to further champion it to Londoners. The London Assembly has also made clear the value of young people volunteering in sport. The GLA is currently in the process of developing a co-ordinated approach to the issue.

The Olympic Games provide a massive opportunity to galvanise the existing volunteer base and also to grow the number of volunteers significantly. With this in mind, the GLA is already working with LOCOG and other partners to ensure that potential London 2012 volunteers are given encouragement and opportunities to volunteer in sport between now and the when the Games start.

Further work is also being done to develop the Volunteer London20 web portal as a key tool for the recruitment and placement of volunteers across the city. 34 A Sporting Future for London

GOAL FOUR Maximise the benefits of sport to our society

In support of achieving this goal, the Mayor will:

4.1 use sport to equip young people for the future and prevent violence, as proposed in ‘Time for Action’

4.2 engage with key partners to deliver sport-based intervention programmes. 35

5.1 Time for Action 5.2 Sport-based interventions The Mayor published Time for Action, There is growing evidence about the his proposals to equip young people benefits that regular involvement for the future and prevent violence, in in sport and physical activity can November 2008. have on individuals and communities including reducing anti-social In Time for Action the Mayor commits behaviour and tackling crime21. to building the number of sporting activities available to all young As mentioned in the introduction people, not just those that offend. to this plan, suitably tailored and targeted, co-ordinated sporting Diverse, high quality, community-led, programmes can only contribute accessible sporting opportunities can to the wider social agenda when play an important part in teaching accompanied by other interventions. self-discipline, self-respect and self- Through the Young Londoners’ Fund, confidence; which are all essential in the Mayor has committed over £1.5 diverting children and young people million to be spent in the next two from criminality and violence and years in this area. encouraging personal and vocational development.

We will invest in programmes that use sport to meet the goals set out in Time for Action. 36 A Sporting Future for London

Sport and the Young Londoners’ Fund Through the YLF, the Mayor is supporting the following programmes:

Project/ Themes/Activities Area/s Amount Organisation The Peabody Trust Football and education Islington, Hackney, £399,990 programme for young people Westminster, at risk of dropping out or Southwark and being excluded from school Tower Hamlets The Federation Of Community action and Pan-London £587,677 London Youth Clubs sports based project for young people who are NEET, LDD, refugees and asylum seekers, homeless etc. Beatbullying Limited Anti-bullying, conflict Newham, Tower £407,660 resolution and anger Hamlets, Merton, management sports based Wandsworth, programme in schools Redbridge, Bexley, Barnet, Waltham Forest and Enfield Highgate Newtown Sports and Business training Camden, Islington, £158,114 Community Centre for young people at risk of Haringey Ltd offending

Total £1,553,441

The Mayor is committed to supporting further innovative programmes that deliver sports- based interventions as well as building on programmes currently ongoing at a local level. 37

Street Athletics Street Athletics is a highly effective community-focused youth engagement programme targeted at estates in deprived areas. It attracts many disengaged, disaffected young people with low self-esteem. It targets youngsters who are not engaged in mainstream sports and who can benefit from the confidence and motivation that comes from taking part in a positive community sports experience.

We will look to roll out a street athletics-type programme across London by 2012, as well as developing a related community athletics programme that would aim to increase grass roots participation in athletics amongst those groups that historically do not engage in this sport. This programme focuses on 10-19 year olds.

The programme would look to both approach to education, complement and extend any existing vocational training, community provision by: safety initiatives as well as the • developing a community-based opportunity for volunteering in model for increasing participation sport and other areas. via Athletics Community Days. • extending existing programmes Following the success of the Kickz onto pathways into mainstream programme22 the Mayor will continue provision and gifted and talented to work with the Metropolitan Police programmes and relevant local authority teams to • bringing together a strategic group deliver sport-based interventions to of partners and funders to develop divert Londoners away from crime an ongoing programme that will and disorder. develop a best practice community participation model for athletics There is also a body of emerging that will ultimately assist the evidence showing the value of national governing body in terms sport as a tool to help improve the of increasing participation and educational attainment of young widening access. people. The results from School • ensuring the programme is a Sports Partnerships add further holistic model that incorporates a weight to this23. co-ordinated pan-London 38 A Sporting Future for London

With this in mind, the Mayor will invest in the co-ordination and development of proven initiatives that can demonstrate this link, such as the London Boxing Academy.

London Boxing Academy The London Boxing Academy (LBA) is shortly launching its second site in Hackney. At-risk students who have benefited from the sports-based LBA curriculum at the LBA’s first site in Haringey have shown significant improvements in attendance, GCSE results, uptake of further education and employment as well as reduced rates of re-offending.

The LBA aims to increase participation, and successfully return excluded young people to sport by re-engaging them through boxing and a wide range of other sports activities. Many LBA students had ceased to participate in sport as their school attendance has fallen and been replaced by gang-related activity.

Following normal school hours and terms, the LBA bases a core GCSE curriculum, vocational training and mentoring for young people aged thirteen to sixteen around a daily timetable of sport.

It also guides students towards local clubs and has several boxers, footballers and runners who have represented local clubs at national level.

Through sport, LBA students are able to understand teamwork, respect for others, self-discipline, a work ethic and benefit from reduced stress levels and improved self-esteem. Appendix A 39

Consultation Process received a number of written Genesis Consulting were initially responses to our plans. Overall, we commissioned by the GLA, LDA have engaged with over 400 people and Sport England to consult with from over 150 organisations during key stakeholders in London to help the consultation process. identify strategic issues relating to sport, physical activity and legacy At all stages, consideration has been planning in the lead up to and given to the reports produced by beyond the 2012 Olympic and the London Assembly Economic Paralympic Games. They did this Development, Culture, Sport and through analysis of a number of Tourism Committee24. Many of local authority and governing body their recommendations have been strategies and plans. incorporated into this plan and their further input and scrutiny Following this initial work, further is welcomed as we move into the consultation events have been implementation phase. held in each of the five Pro-Active Partnership areas in London with local Analysis from the consultation has sport and physical activity networks highlighted the following key issues: including representatives from local authorities, National Governing 1. Clear agreement about the need Bodies of Sport (NGBs), the Youth to meet the commitment to Sport Trust, Community Sport and increase participation up to 2012 Physical Activity Networks (CSPANs), and beyond. physical activity teams, the voluntary sector, School Sport Partnerships, HE 2. Targeted measures to tackle and FE sectors, PE professionals and inactivity and the health/physical various ‘umbrella organisations’. In activity agenda are important - addition The GLA and Sport England as are measures to link sports’ jointly hosted a consultation event potential to deliver wider individual with national officials of the 46 NGBs. and social benefits, though this will need careful consideration to avoid We have also held meetings with a loss of focus on sport. a range of stakeholders from the public, private and voluntary 3. There is a need to support sporting sectors, with non-sporting groups pathways, particularly for young and have attended forums with a people. Delivering the ‘five hour focus on equality. We have further offer’ will be challenging in London. 40 A Sporting Future for London

4. Investment in new facilities is important, but utilising existing provision is required. London needs a facilities strategy.

5. There is a need to build capacity in the workforce. Action is required to address the skills shortage, eg coaches (voluntary and professional) and officials. There is a need to encourage and support volunteering.

6. There is a need to find new ways to engage people of all ages, particularly those who are inactive and/or ‘hard to reach’. Constant new ‘initiatives’ do not work.

7. Campaigns and marketing should use the Games to inspire people.

8. There is scope generally for greater collaboration and co-ordination on sport and legacy issues in London, but a need to utilise existing structures and networks. Strengthen where necessary but don’t ‘re-invent the wheel’.

9. There needs to be greater leadership for sport in London. This means adopting a more strategic approach. The Mayor is perfectly placed to take the lead. Endnotes 41

1 See goal 2.5 2 http://www. promotingactivitytoolkit.com/ 10 Participation as defined by KPI1: Marketingmaterials/tabid/195/ 30 minutes moderate physical activity Default.aspx 3 times a week

3 www.promotingactivitytoolkit. 11 PLINGS collects information about co.uk positive activities that are organised by local authorities, voluntary and 4 Co-ordination and delivery of private sector organisations for young grass roots sport in London is led people in their communities. This by the five sub-regional Pro-Active information can be accessed through Partnerships. These are the London different websites, social networking equivalents of the County Sports and mobile tools and local authority Partnerships operating across the rest portals. of the country. 12 http://www.dh.gov.uk/en/index. 5 DCMS, June 2008 (http://www. htm culture.gov.uk/images/publications/ 2012LegacyActionPlan.pdf) 13 Good quality youth activities help build important characteristics 6 2006/2007 Finance and General that are increasingly necessary for Statistics, CIPFA capitalizing on the opportunities 2008/2009 Finance and General available to young people and for Statistics, CIPFA overcoming disadvantage. See Freedom’s Orphans, Raising youth 7 NI8 is the percentage of the adult in a changing world, Margo, J et al, population (age 16 years and over) in Institute for Public Policy Research, a local area who participate in sport 2006. and active recreation. 14 See Goal 4.2 8 Sport England Active People survey 2008 (http://www.sportengland.org/ 15 ‘Inclusive and Active’ was london_aps_factsheet.pdf) commissioned by Sport England London Region, the Greater London 9 The Mayor’s Healthy Weight, Authority, and London Sports Healthy Lives Action Plan for London Forum for Disabled People in 2007 42 A Sporting Future for London

(http://www.london.gov.uk/mayor/ 24 A 2012 Sporting Legacy for Young equalities/inclusive-active/index.jsp). Londoners, Nov 2008; The provision of public swimming pools and diving 16 The provision of public swimming facilities in London, Oct 2008; pools and diving facilities in London, London Olympic and Paralympic Oct 2008 Games: A sporting legacy for people with disabilities, Sept 2006. 17 http://www2.btcv.org.uk/ display/greengym

18 http://www.moveit.ik.com

19 www.activecommunities.org.uk/ index.php?option=com_remository&It emid=102&func=showdown&id=3

20 http://www.london.gov.uk/ volunteer

21 Shaping Places through Sport, Sport England (www.sportengland. org/shapingplaces)

22 Kickz is a Football Foundation/ Met Police/DCMS funded project that uses the power of football and the appeal of professional football club brands to engage young people who may otherwise be difficult to reach.

23 Know the Score 2008, Youth Sport Trust (http://www. youthsporttrust.org/downloads/ cms/Know_the_Score_08_REPORT_ FINAL.pdf) 43 44 Other formats and languages For a large print, Braille, disc, sign language video or audio-tape version of this document, please contact us at the address below:

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