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Krazy Ken: Oh, Boy, You Picked a Good Episode to Listen to Today

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Krazy Ken: Oh, Boy, You Picked a Good Episode to Listen to Today Krazy Ken: Oh, boy, you picked a good episode to listen to today. If there's any company that can create a massive controversy over a video editing program, it's fricking Apple. Now, this wasn't just any old software update. This was a major rewrite with many new features. But it left many people feeling, well, let's just say emotional. This story actually got so big that a documentary was made about it. And we'll talk about all that stuff and more today in this special episode of Apple Keynote Chronicles. Krazy Ken: Apple Keynote Chronicles is sponsored by Linode, simplify your infrastructure and cut your cloud bills in half with Linode's Linux virtual machines. To put it simply, if it runs on Linux, it runs on Linode. Hey guys, how are you all doing? If you're new here, welcome. My name is Krazy Ken and welcome back to Apple Keynote Chronicles. And it's a special episode today because it's the 10th anniversary of Apple's Final Cut Pro X video editing software. And we're taking a brief break from our Steve Jobs Apple '90s timeline, and we're jumping to 2011 because a special Apple event happened at the SuperMeet in Las Vegas. And we're going to be talking about that today. But don't worry, we'll be resuming our regular timeline later. And I am joined here today, not by my normal co-host Brad, but my other friend, Brad. All of my friends are named Brad, who is the creator of the Off the Tracks documentary. Brad, thanks for coming on the show today. Brad: Yeah. It's great to be here, Ken. Krazy Ken: Yeah, absolutely. So I know we've known each other for a couple of years and we did a live show about a year ago about Final Cut Pro X, but for the listeners that don't know you, feel free to introduce yourself. Brad: Yeah. My name is Brad Olsen. I am a filmmaker. I've been making videos since the late '90s. Started out on Adobe Premiere as a kid, maybe not a totally legal version of Adobe Premiere as many did. But then, I was introduced to this amazing thing called the Avid when I did an internship, I was 16 years old. And hey, video actually played back and I can edit with it. It was awesome. But then there was a problem, which was that the thing costs 80 grand. And my heart sank because I didn't know how at 16 with no job and just an internship, how I'd ever be able to afford that. Krazy Ken: No way. Brad: Until a friend came over with an iBook G3 and Final Cut Pro running on it. And I saw the future right there. I was like, hey, the Final Cut is awesome. This is something I can actually hope to use. And over the years, that software got more and more popular. And then, this event that we're here to talk about happened. But I kind of built a career in those early days on Final Cut Classic as we call it or legacy or whatever you want to call it. And then when the transition happened, I made the crazy move to Final Cut Pro X. I've cut about a dozen independent feature films, my documentary, and countless other projects on Final Cut. And have been out there for the last decade advocating for it even though in those early days, there was very few people that in the professional video market. There were very few people who were interested in using it and they all looked at me like I was crazy. Krazy Ken: Yeah. I was a day one user as well of Final Cut Pro X. And I know we'll be talking a lot more about that kind of stuff later today as well. I guess you could say I was pretty crazy too, but it's in my name, Krazy Ken. So, it works. So just a little bit of background for anyone who's listening, who doesn't know what the software is we're talking about. Final Cut Pro is Apple's professional video editing software. And a big thing it did for the industry was, well, it kind of, it liberated this technology to people who didn't have $80,000 to buy these expensive hardware solutions to edit video on computers. It was just this, what was it? A $999 program, right? You put it on your Mac, you plug in your FireWire camera, and you can edit your videos right there on, like you said, at a fricking iBook G3 or whatever. Krazy Ken: So, that was really cool. And then in 2011, Apple rewrote it. So, there's this dedicated loyal fan base. And now, there's this rewrite and a lot of changes and there were some sour reactions to it like you said so. And the story got kind of big. And we'll be talking about the aftermath of that today and the physical events that took place on stage during the sneak peek at the SuperMeet in Las Vegas. But I think it's going to be a good idea to just go over a brief history of the Final Cut Classic timeline. So Brad, if you'd like to go, you may take it away. Brad: All right. Krazy Ken: I can chime in too. Brad: Yeah. So we talked about Adobe Premiere, that actually was created by a guy named Randy Ubillos in the early '90s. He did the first three versions, single-handedly wrote those versions himself. And then, version four was something he did collaborate with the team on at Adobe. And then, I guess that was stressful. I don't know. He ended up moving away to Macromedia who was interested in developing their own video editing program. And then something kind of crazy happened, which was by 1997-ish, Apple wasn't looking so great. I think if you're talking about that timeline on your [crosstalk 00:05:19] podcasts, people might be familiar with that. But Steve Jobs really wanted a video editing application for the Mac and you saw Avid and Adobe were starting to withdraw support. So, there was a very dedicated professional video editing community that loved being on Mac. Brad: And in 1999, when Final Cut Pro, which was previously called Key Grip at Macromedia, when that was being released or announced to NAB, Avid made a critical air, which is they said they were no longer going to support the Mac, which drove all these people over to this Apple booth and NAB, which is the National Association Broadcasters convention in Vegas. And it gave it a really good kind of early start in 1999. Of course, it was never really positioned at that time to overtake Hollywood editors, but it fit this niche between somebody cutting their home videos and that top high-end. There's kind of this middle area of television and documentary filmmakers, corporate video, weddings, and all of that. And Steve Jobs had this incredible vision of DV, FireWire digital video, and the Mac. And of course we had iMovie, but the Final Cut Pro was the more professional video editing software. Brad: So, that all started out really great. And the big moment for Final Cut Pro where it started making its way into the feature film world was with Cold Mountain, which was edited by Walter Murch. And he was just really crazy. It was Final Cut Pro 3, I think. And this was 2003 that this movie is released. So he kind of forced this application to work in a Hollywood feature film environment, which it wasn't really designed to do. But that sort of blew the lid off of the possibilities. And Apple started really doubling down. They made Final Cut Pro HD. They made Final Cut Studio. They added Color, and Soundtrack Pro, and Motion to the mix. So, it was this fully featured suite of apps. You could burn your DVDs with DVD Studio Pro. And there was all these other little tools and great things about Final Cut Studio. I'd say around 2005 to 2007, it really felt like Apple cared about the video professional. Brad: And they started taking ground from Avid as well, which is probably scary for Avid. Apple also had Shake, which wasn't part of Final Cut Studio, but it was this really high-end compositing program that they bought. And they took the licenses for $40,000 and they brought it down to $500. But then when they brought the price down, they said, "Oh, and by the way, we're end of lifeing Shake," which people are still upset about to this day in the visual effects industry. And that put Final Cut Pro into question. What is Apple's loyalty to Final Cut Pro? There was also a really small thing that happened in 2007 for Apple. I don't know if you're aware of that, but it was an announcement of a new device that maybe changed the company's direction. Krazy Ken: Oh, yeah. The Newton, that's right. Brad: Oh, yeah. The Newton. Krazy Ken: Yeah. The "i" thing. Brad: That was totally, the iNewton. Krazy Ken: Yeah. I think we're talking about the cellphone thing.
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