ap bank fes’09 environmental report ap bank fes is an outdoor music event sponsored by ap bank. It began as a venue for familiarizing people with environmental problems through music and for praccing a range of iniaves. At ap bank fes, we incorporate new environmental iniaves each me the event is held but for this event, the fih one, we reviewed past iniaves and made choices about what we will do under the theme of “a return to the starng point.” This environmental report looks at the iniaves that we have undertaken with their outcomes, as well as actual results and income and expenditure for this event. Please have a look at this report on the range of iniaves that have materialized thanks to the endorsement and cooperaon of many people. ap bank fes’09 environmental report 03 Introducon about ap bank 04 about ap bank fes 06 Eang ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ Organic Food Iniaves ko market Buying 07 ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ Sundries ~ choosing and buying ~ Reusable dishes Waste 08 ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ My chopscks,my cutlery and my dishes 10 Waste ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ Waste separaon and recycling 13 Learning ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ eco‐reso talk Workshops 13 Lessons for Fun ‐‐‐‐‐‐‐‐ kids’ area puu eco‐reso+(plus) Fesval eve 14 Lessons for Fun ‐‐‐‐‐‐‐‐ eco‐reso camp 15 Buying ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ Official goods Greening the stage 16 Event structure ‐‐‐‐‐‐‐ Energy 18 Finance ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ Income and expenditure report 19 Performance summary 20 Closing words 02 Introducon We saw the fih ap bank fes as “a return to the starng point”. And we were able to enjoy three days (starng even with the rehearsal and the eve of the event) of very moving impressions. As we have already reported on the fes website, the profits from the event will be used for “lending,” as we have done in the past. Through “Asu Lab,” we are also starng new developments, including more in‐ depth lending and investment as well as organizing projects on our own. “Farming” and “food” are among the projects that we are finally starng this year. As a concept in the broader sense, we are also trying to launch a new iniave called “LOVE CHECK”. I believe we will see “Asu Lab” supporng several acvies based on the “LOVE CHECK” concept. Stated in words, it all sounds a bit like a science ficon film but I think these acvies are down‐to‐earth and will produce results as we expand and communicate ideas and specifics to people. We will connue to report our acvies on the eco‐reso web (www.eco‐ reso.jp) and we will make every effort to raise the level of interest in ap bank iniaves in the future. Takeshi Kobayashi Representave Director, ap bank January 2010 03 about ap bank ap bank is a non‐profit organizaon that supports and promotes a range of projects, including those relang to the environment. It was established in 2003 by seed money provided personally by Takeshi Kobayashi （the music producer）, Kazutoshi Sakurai （lead singer of the band Mr. Children） and Ryuichi Sakamoto. The “ap” in ap bank stands for the AP of “Arsts’ Power” as well as for “Alternave Power.” In addion to lending support to a range of projects related to the environment, ap bank undertakes a variety of acvies based on the concept of “eco‐reso” （an abbreviaon of “eco‐resonance”− naturally resonang posive eco awareness. ） These acvies include the kurkku concept, a venue for praccing “a future‐oriented, comfortable and eco‐friendly lifestyle” and contribuons coming from the ap bank Fund. We also organize events such as ap bank fes, where awareness of the environment resonates while enjoying music. Profits from these events are channeled back to ap bank as funding for acvies such as supporng and promong a range of projects including those relang to the environment. We are starng new projects involving food and farming. Going forward, ap bank will connue to expand the scope of its acvies. 04 about ap bank fes ap bank fes began as a venue to make environmental issues approachable and to facilitate construcve thinking while enjoying music in a pleasant atmosphere. It is also a venue for engaging with a range of other iniaves. We aim to create a space where fesval‐goers can experience the “eco‐ reso” while enjoying talk shows and workshops, purchasing eco‐friendly products or the healthy, eco‐friendly meals on offer at the organic food area, all while listening to performances by the Bank Band, the house band formed by Takeshi Kobayashi and Kazutoshi Sakurai, and joint performances with guest musicians on the main stage. At past ap bank fes, we have introduced the paral use of environmentally friendly energy sources. We have also being proacve about incorporang and praccing various environmental iniaves such as reducing or carefully separang garbage to encourage recycling. At ap bank fes ’09, the fih year of the event, we reviewed “the reasons for undertaking” past iniaves and made choices about “what we will do” under the theme of “a return to the starng point.” The profits from this event are channeled back to ap bank as funding for acvies such as supporng and promong a range of projects, including those relang to the environment. >> Past audience numbers ap bank fes '05 60,000 people (July 16‐18, 2005) ap bank fes '06 75,000 people (July 15‐17, 2006) ap bank fes '07 27,000 people (July 16, 2007/ one day event only due to typhoon) ap bank fes '08 81,000 people (July 19‐21, 2008) 05 Eang Organic Food Iniaves Eco‐friendly and healthy organic food is on offer at ap bank fes. Vegetables produced with only minimal use of chemical ferlizers or pescides, and foods that are appropriate to the local area do not harm the inherent balance of the natural environment and, as well as being good for the environment, are also good for our bodies. We would like fesval‐goers to enjoy delicious flavor of foods that perfectly represent the bounty of nature. Compared to other countries, organic food consumpon in Japan is very low, at less than 1% of total according to some sources. There are sll many issues with price and distribuon, but we believe that proacve consumpon at a venue like this one where many people come together may help to grow the market for organic food as more people find out about it. Launching Tabeyoshi‐kun ! Tabeyoshi‐kun refers to a total of 16 icons based on unique criteria that express the iniaves of individual food stalls in terms of food safety and environmental awareness. Each stall applied in advance to the ap bank fes ’09 office, providing informaon about their iniaves and one typical dish on the menu. On the day of the event, the stallholders could display the Tabeyoshi‐kun icon on their signboards only for those items that had passed rigorous inspecon standards. Fesval‐goers were able to look at the Tabeyoshi‐kun icons on the signboards and learn more about the iniaves at each stall. Visualizing the iniaves was also linked to raising awareness of organic food among the stallholder themselves. The Tabeyoshi‐kun iniave is the product of input from the food stalls, who wanted a beer way to communicate their iniaves and selecvity regarding food and the environment while seamlessly providing food to the mass of fesval‐goers. End‐of‐Line Signboard Finding the end of the line was always a hassle at the lunchme slot, when people flock to the organic food area! So ap bank fes ’09 introduced the end‐of‐line signboard. Of course, using the boards relieved congeson, but by displaying the Tabeyoshi‐kun icons together with meal recommendaons, they were also used as PR tools for the food stalls. The last person in line holds the sign, before passing it to the next person to line up, and so on, so the system also encouraged communicaon among the fesval‐goers. 06 Buying ko market Sundries ~ choosing and buying ~ The ko market is an area of shops selling fairtrade products, hand‐craed items by arsans and eco‐friendly sundries. At the shops, the stallholders and the fesval‐ goers could easily communicate with each other. Through the conversaons, it is possible to convey how the products on sale were made, who they are made by and why the stallholder is looking for a market for their products. Consumpon is directly connected to the economy and it is a link to the wider world. Knowing the story of each product and the thought that has gone into it is to choose and “to buy” in full awareness. With acons like this, it is possible that you will make a small but posive impact somewhere in the world. This is the area for experiencing these things while feeling good about the pleasures of shopping. Enjoying the Ko market Immediately past the main gates, you find the ko market, where you can while away the hours at a more sedate pace. Geng all pumped up at the live area is one of the pleasures of the fes, but spending me on the green grass, under a blue sky, taking things at your own pace is another way to enjoy the ap bank fes. The fes atmosphere is heightened by the decoraons of fluering colorful flags, pinwheels and large earth‐shaped balloons. The colorful hammocks are a big hit! Lying back in a hammock under the blue sky makes you forget all about the passing of me. The mist shower cools bodies flushed by the scorching sun blazing down at the height of summer. In the middle of the area of gently sloping lawns stands a small stage, ko market live, where you can enjoy the music and feel good.