ADVERTISING RATE CARD 5-15 October 2017 sitgesfilmfestival.com
marketing@sitgesfilmfestival.com
Sitges - Festival Internacional de Cinema Fantàstic de Catalunya
Founded in 1968 as the International Week of Fantasy and Horror Movies, today it is organized by a Foundation, and most of its resources come from collaborating companies and institutions that consider their alliance with the Festival to be an excellent platform for widening their scope and branding.
A Meeting point on the Mediterranean coast for the international film industry. The most eagerly-awaited annual rendezvous for horror, fantasy and science-fiction lovers
An incomparable setting for solid sponsorship activities, with an international outreach, the ability to generate branded content and aimed at quantitative and qualitative targets.
Sitges is undoubtedly where the very best fantastic genre movies of the last five decades have been programmed, featuring the presence of outstanding actors like:
Quentin Tarantino, Sir Anthony Hopkins, Jodie Foster, Elijah Wood, Álex de la Iglesia, Paul Verhoeven, Santiago Segura, Ralph Fiennes, George A. Romero, Cameron Diaz, Viggo Mortensen, Terry Gilliam, Rutger Hauer, John Landis, Joe Dante, Dino de Laurentiis, Takashi Miike, Tony Curtis, David Cronenberg, Johnnie To, Ray Liotta, Christopher Walken, Oliver Stone, Max Von Sydow, Dolph Lundgren, Antonio Banderas, Bigas Luna, Jaume Balagueró, Rollan Emmerich, among many others.
Since 2013, the Festival is qualified by the Hollywood Academy for all winning short films in the official categories and animation shorts to be presented as candidates for the OSCARS ®
Target Festival – engagement / entertainment / education
* Públic majoritari entre 20-45 anys habituat a participar en esdeveniments culturals.
* El 58% Homes i 42% Dones
* Consumidors d'oci, col·leccionistes d'articles i continguts de cinema, música i còmics. Usuaris de tecnologia multimèdia / fotografia.
* Espectadors formats en els nous suports tecnològics que participen en la creació de continguts i fòrums d'opinió.
* Públic fidelitzat que es reconeix com una comunitat i que viu el Festival com una experiència col·lectiva i única al món. El festival és la cita imprescindible del calendari i tot el que passa es viu des d'un context FAN. Hi participen activament en les projeccions de pel·lícules, activitats paral·leles i esdeveniments especials com la Sitges Zombie Walk.
* Convidats / des VIP nacionals i internacionals que assisteixen al Festival per promocionar la seva pel·lícula o amb motiu d'homenatges, sessions especials, jurats, etc.
* Distribuïdores internacionals que presenten les estrenes de la temporada, aprofitant els recursos mediàtics del festival per a les seves estratègies de promoció.
* Empreses patrocinadores i col·laboradores del Festival, líders en diferents sectors relacionats amb el consum i la cultura.
* Estudiants i docents de centres i universitats de cinema i comunicació audiovisual.
* Creixent públic escolar i familiar de Sitges Escoles i Sitges Family. Sitges 2016 in numbers
200.000 total visitors at all venues: public, guests, accredited attendees, protocol
64.000 tickets sold and 470 packs and passes
170 feature films and 35 short films at official paying screenings. 60 feature films, 50 short films and 20 series at free screenings
602 accredited journalists from 416 media outlets: 378 media outlets from Catalonia and Spain, and 38 international.
2.000 accredited professionals from the film industry, protocol, sponsors and other cultural and economic sectors
•440 accredited students
•65 special events: (conferences, master classes, presentations and meetings) and 3 exhibitions open to the public, Zombie Walk Parade
Facebook 65.000 fans. The national film festival with the most followers The fantastic genre festival with the most followers in the world.
Twitter 56.500 followers
Instagram: 1.100 followers.
YouTube: 308.000 views.
Sitgesfilmfestival.com: 600.000 sessions, 330.500 users and 3.539.345 page hits.
App: with 8.100 active users. Study of media coverage impacts – Kantar Media
MEDIA ASSESSMENT, 2016-2014 comparative analysis
Press 1,655 1,627 1,827 Internet 9,037 10,508 11,477 Radio 227 230 189 TV 317 475 400 Total 11,236 12840 13,893
Media 2016 Audience 2015 Audience 2014 Audience Press 304,833,528 308.552.000 333.075.518 Internet 917,808,700 859.204.700 747.713.700 Radio 16,689,000 24.637.000 23.523.000 TV 50,604,000 51.612.000 65.426.000 Total 1,289,935,228 1.244.005.700 1.169.738.218
Media 2016 Valuation 2015 Valuation 2014 Valuation Press 4.285.389,00 € 3.989.153 € 2.894.497 € Internet 9.180.927,00 € 8.588.951 € 7.490.261 € Radio 1.765.593,00 € 2.072.716 € 941.693 € TV 20.142.200,00 € 13.853.550 € 28.181.896 € Total 35.374.109,00 € 28.504.370 € 39.508.347 €
Data corresponding to 2016 (*) Media and economic impact by Kantar Media
Making Of – Sponsor promos at previous editions
2016 https://goo.gl/MH8v55 Making Of Sponsors SITGES2016
https://www.youtube.com/user/SitgesFilmFestival
2015 https://goo.gl/2zRx4u Making Of Sponsors SITGES2015
2014 http://goo.gl/oKYHzj Making Of Sponsors SITGES2014
Sponsors and collaborators – previous editions ADVERTISING OPPORTUNITIES – oportunitats publicitàries
• OFFICIAL CATALOGUE • SITGES DAILY • BILLBOARDS • VINYL BANNERS • VILLAGE STANDS • WWW.SITGESFILMFESTIVAL.COM • PRESS BOX & INFOCORNER • PRESS & PUBLIC PRESENTATIONS • COMPANY VIP PACKS BUSINESS & HOSPITALITY • PARTY AT THE FESTIVAL OFFICIAL FESTIVAL CATALOGUE
Publication: Yearly. Official catalogue at each edition of the Festival, which includes comprehensive information on all sections, juries, tributes and honorary award winners, in addition to special programming.
Distribution: Free for accredited media outlets and the Festival’s VIP guests. Also on sale for the general public at the Festival’s official merchandise stand.
Readers: accredited journalists, VIP guests, film industry, Festival public and visitors.
Print Run: 2.500 copies
Catalogue Format: Horizontal din A4 format (297mm base x 210mm height). Four-color process.
Ad insertion: Single full color page format. 297mm base x 210mm height. Add +3mm bleed area. 300dpi resolution PDF file format.
Ad: Provided by the advertiser. The inclusion of the SITGES logo in the ad must be approved by the Festival. marketing@sitgesfilmfestival.com Design submission: via email at marketing@sitgesfilmfestival.com. Deadline for ad reception: 30th August 2017
Full color inside page right ……………………………..…… 2.000€ (VAT not included) Full color inside page - left ……………………………..…… 1.500€ (VAT not included)
Official Festival Catalogue Advertisers at previous editions
BARCELONA PLATÓ FILM COMMISSION LUFTHANSA BEN & JERRY'S MEDIA BRUNEAU MELIÀ SITGES BRUSSELS FANTASTIC FILM FESTIVAL MELIES-European Fantastic Films Federation BULLDOG GIN MERCEDES BENZ CAHIERS DU CINÉMA ESPAÑA MICROSOFT CALLE 13 MINISTERIO CULTURA - ICAA CATALAN FILMS & TV MOLESKINE C'EST LA VIE MORITZ CI&VI FESTIVALS DE CATALUNYA MYSPACE CINE ASIA NACEX CINEMANÍA NEUCHATEL IFF FESTIVAL CINESA PARC AUDIOVISUAL TERRASSA DA GRECO RON BRUGAL DESIGUAL SCI-FI TV DIRIGIDO POR SCIFIWORLD EL PERIÓDICO DE CATALUNYA SEAT ESQUIRE SGAE ESPOO CINÉ FESTIVAL SONY FANTASPORTO FESTIVAL TEL-ENTRADA FOTOGRAMAS THE ORIGINAL CHA CHA GAS NATURAL FENOSA TRIDENT - CADBURY GRUP PERALADA YAHOO GUÍA DEL OCIO VANIDAD Creativity samples 2016 IMAGE FILM VICE
SITGES DAILY
Full color back cover Full color cover 260,2mm base x 372,7mm height Horizontal color half page “Reserved for programmed films” 260,2mm base x 177,1mm height (+ 3mm) (+3mm) 1.980€ (VAT not included)
Full color inside page 260,2mm base x 372,7mm height 2.100€ (VAT not included) (+ 3mm) 850€ (VAT not included) 1.700€ (VAT not included)
15 module horizontal 12 module horizontal 10 module horizontal color banner color banner color banner 260,2mm base x 73,8mm height 207,4mm base x 73,8mm height 260,2 mm base x 48mm height (+3mm) (+3mm) (+3mm)
600€ (VAT not included) 400€ (VAT not included) 300€ (VAT not included)
6 module horizontal 4 module horizontal 2 module horizontal color banner color banner color banner 154,5mm base x 48mm height 101,6mm base x 48mm height 101,6mm base x 21,1mm height (+3mm) (+3mm) (+3mm)
200€ (VAT not included) 120€ (VAT not included) 60€ (VAT not included)
Contracting 3, 4, 5 or 6 ads: 20% Discount off total price (VAT not included) Contracting 7, 8, 9 or 10 ads: 30% Discount off total price (VAT not included) Contracting 10 ads: 40% Discount off total price (VAT not included) SITGES DAILY
Joe Dante Paco Plaza Leticia Dolera
Mostres de portades del Diari del Festival
Juan A. Bayona
BILLBOARDS
Presence: During the entire Festival outside the Auditorio, the Festival’s main theater. Lit at night.
4 meter base x 6 meter height …………………………………………………… 6.192€ (production cost and installation included. VAT not included) 8 meter base x 6 meter height ……………………………………………………12.384€ (production cost and installation included. VAT not included)
VINYL BANNERS
Presence: During the entire Festival, located at Auditori and other Festival venues like Brigadoon, Centre Cultural Miramar, etc.
Cost value:
Official Fantastic Selection audience entrance (Auditori) …………...... 8.000€ (production cost and installation included. VAT not included)
Official Fantastic Selection audience entrance (Secondary venues) ……. 5.000€ (production cost and installation included. VAT not included)
Brigadoon audience entrance area ……………………….……………...,,,,,,,,,,...…….. 4.000€ (production cost and installation included. VAT not included)
Other locations ………………………………………………………….…………………...... TBC (production cost and installation included. VAT not included)
STANDS – Platja Sant Sebastià
Presence: Rent during the entire Festival, all days included (5 to 15 October) Standard price 1.430 € (includes installation cost. VAT not included). Specified price according to the final measurements on the reservation form.
Measurement: Standard size: 3 meter counter x 2 meter interior depth. Other stand sizes available.
Includes: Includes setup and flooring, shelves, counter, table, chairs and electricity. And a 1x1m storeroom. Includes nighttime security and W.C service.
Stand rental also includes: Stand rental also includes: 2 I.D. badges, 1 official bag and 1 Festival catalogue and 12 ticket to see films during the Festival in the Auditori (except the opening, closing and last day marathons).
Cost value:
Standard price ………………………………………………………………………………. 1.430€ (VAT not included) Includes installation cost. Specified price according to the final measurements on the reservation form. WEB BANNER – sitgesfilmfestival.com
BANNER linked to the brand’s website sitgesfilmfestival.com
Cost value:
Banner 1: ………………………………………………………………………..……………. 2.000€ (VAT not included) 1 month before + all Festival days.
Banner 2: ………………………………………………………………………..……………. 1.500€ (VAT not included) 15 days before + all Festival days.
Banner 3: ………………………………………………………………………..……………. 1.000€ (VAT not included) All Festival days.
WEB PACK FESTIVAL RECOMMENDS – sitgesfilmfestival.com
PRESENCE IN THE SECTION ‘THE FESTIVAL RECOMMENDS’ Està pensat per a establiments i/o negocis establerts a Sitges que vulguin col·laborar i formar part del nostre Festival. Aquest Pack ofereix la possibilitat de repercussió a nivell internacional i inclou tots els mitjans possibles de difusió, des de la directa en mà fins a les xarxes pròpiament dites. La durada d’aquesta col·laboració és anual, i enguany, amb motiu del 50 aniversari, es preveu un impacte excepcional. Així mateix, des de el vostre propi web, facebook, bloc o similar, es pot incloure lliurement un enllaç promocional propi vinculat a les dates de celebració del Festival.
Cost value:
Pack Festival: ………………………………………………………………………..……………. 360€ (VAT not included) Annual prsence from August to August
Contraprestacions: PRESÈNCIA WEB QR – entrades anticipades on-line ENLLAÇ WEB “Sitges recomana” – inclòs a newsletters i entrades on line INFO CORNER – presència de publicitat visual LLISTAT RECOMANAT – dirigit a acreditats, convidats i indústria. COL·LABORADOR ACREDITAT – segell distintiu col·laborador 2017 PRESS BOX & INFO CORNER
Presence: During all Festival days – 5th-15th October 2017.
Includes:
PRESS BOX Distribution of catalogues and other brand advertising media in the Official bags that all accredited Festival guests receive and in the accredited journalists’ press boxes and in the magazine racks in the Press Room. * Placement in the accredited press boxes is limited to 3 times during the entire Festival.
INFO CORNER Distribution in the magazine racks for the general public, located in the Hotel Melià lobby, the Auditorio Lobby, Prado and Retiro Cinema lobby, Brigadoon area and Auditorio and Tourism ticket points. Includes distribution in magazine racks all 11 Festival days, with daily control of copies by the organization.
Cost value:
Flat rate …………..………………………………………………………………………. 1.000€ (VAT not included) PRESS AND PUBLIC PRESENTATIONS
Rental of the Press Conference Room or Sitges Fòrum Room during 1 hour (day and time to be settled according to the Festival rundown). Quarter page ad in the SITGES DAILY (the Festival newspaper) the day before or same day of the event. -Informative material deposited in the accredited press boxes (the day before or the same day of the presentation). Basic post presentation announcement on the Festival website. Basic post presentation announcement in the Sitges Daily. Notification support in the Day by Day mailing list (sent the day before the event). List of accredited media (name and company). Official Festival photograph during the presentation Option of projecting images on screen during the presentation (sound engineer and audio included).
Cost value:
Flat rate …………..………………………………………………………………………. 1.000€ (VAT not included)
COMPANY VIP PACKS– Business & Hospitality
SPECIAL LOYALTY ACTIVITIES FOR YOUR CLIENTS
Confirmation Deadline: August 30th 2017.
The Festival is an incomparable setting for your company to enjoy a magical event with your collaborators and clients. Take advantage of the number 1 international festival in its genre, the presence of film stars and the enormous media visibility for an unforgettable stay. Ideas to tailor your VIP packs:
Enjoy a film premiere in the Auditori, the Festival’s main theater, in preferential seats
Sample the guided tour of Casa Bacardi in the old town Sitges www.casabacardi.es
Savor an excellent supper on the seafront in the Port d’Aiguadolç marina
Relax and rest in one of the outstanding hotels from the Festival’s official circuit
SPECIAL EVENTS – PARTY AT THE FESTIVAL
PARTY AT THE FESTIVAL The Festival has various interesting targets / audiences that are permanently addressed before, during and after it is held. This communication with diverse audiences can include the dissemination of those PARTIES and ENCOUNTERS that other interested parties organize during the Festival.
- VIP (actors, directors, producers and other guests who present their films at the Festival) - PRESS (accredited journalists at the Festival) - CULTURAL INDUSTRY (distribution companies, production companies, associations) - PROTOCOL (Representatives from public institutions) - FESTIVAL SPECTATORS
Communication and invitation to the PARTY according to the interest groups and the anticipated capacity is done via these channels: • As a part of the daily schedule of activities each group receives via email. • Personal and non-transferable distribution of printed cards (produced by the interested party). • Through the Festival’s Public Relations team in direct contact with your VIP guest. • In the event of addressing Festival spectators and that the invitation is open, it will be communicated via social media, the Websites and the APP’s Push Notifications.
In addition to communication, the Festival will provide direct contact with the usual Collaborating Venues so the interested party can enjoy preferential terms. The Festival can also grant the use of its brand by the interested party in order to formalize the image of the party (to be included on the card, invitation, photo call, etc.), as long as the application in the media is previously approved by the marketing team and there is no incompatibility with other brands that might be present.
Flat rate …………..…………………………………………………………………………. 500€ (VAT not included)
GALLERY
Anthony Hopkins Christopher Walken Antonio Banderas Jodie Foster
Sergi López Max Von Sydow Quentin Tarantino Luís Tosar
GALLERY– Opening Gala GALLERY– Closing Gala Thank you for your collaboration.
For any questions or doubts: Teresa Lapuente, Head of Marketing Department - marketing@sitgesfilmfestival.com Oriol Borràs, Assistant of Marketing Department - marqueting2@sitgesfilmfestival.com