EXECUTIVE SUMMARY

Looking Hollywood (“LH”) is a media company with an inside look at Beauty and Fashion in Hollywood tied to a unique interactive user experience. Looking Hollywood’s core ingredients consist of an aggregation of celebrity fashion and beauty content, a one of a kind celebrity search engine, all connected to an interactive e-commerce call to action.

The basic premise behind the franchise is to deliver celebrity content with a monetization engine that tells the reader How to do it Where to get it or. The Content is the asset and will be monetized in such a way, unlike any other new media company to date.

Hollywood fashion spans the glamour of the red carpet to the cool t-shirt worn by Jennifer Aniston and Looking Hollywood delivers the entire spectrum. Our team dissects celebrity style and beauty from every side to give our viewers a 360-degree look at celebrity beauty and fashion. In essence we are connecting the dots and delivering the audience their own celebrity make-up artist and/or stylist via the website with a TV show and Print strategy to follow.

Our model aggregates celebrity content and then reverse engineers it from every facet of fashion and beauty in turn showing the consumer How to do it or Where to get it. The How and Where buttons become are monetization engine and is at the core of our unique selling proposition.

The Looking Hollywood brand has an approach to aggregating content and creating a network that distinguishes itself from traditional online magazines, video sites and social networks with a blend of detailed content and a celebrity index on beauty products, personal tips, regimens, and the only digital media company that will entertain, inspire and educate the global audience that already embraces the Hollywood brand. A key point to our asset and brand is that Hollywood already has a following and Looking Hollywood will be a key data point for the built in global fan base. Although US based the company will launch as a global brand, in part due to Hollywood’s global following.

By leveraging the world famous Hollywood brand with our unique approach to aggregating highly searched celebrity content, our network distinguishes itself from traditional online magazines, video sites and social networks with a blend of interactive content and subject matter expertise from the people responsible for celebrity style and beauty. Looking Hollywood will be positioned as the only digital media company that can allow the fan/consumer to access their favorite celebrity look and actually connect the dots between the look, the major or minor beauty

Looking Hollywood’s TV show will be created to elevate the brand and act as a key driver for of the LH site by providing a traditional entertainment news format show. Access Hollywood meets TMZ with a raw edge that captures a new generation of Hollywood fans on a global level. The show will capture and relay the daily celebrity content that attracts America and the globe as a guilty pleasure but reinforce the core ideals of the site. We will show you How to get “The Look” and Where to get it. Connecting the dots for the viewers with their favorite celebrity looks, daily life beauty needs with trend, classic and unique beauty education. The TV show will drive users to the website and create a call to action, with the HOW and WHERE features. This format will lend to a unique interactive experience and be an integral part of Looking Hollywood’s customer acquisition tool.

The company’s management experience entails the execution of successful start-ups from concept to exit strategy, executive management in all aspects of technology, beauty, fashion, celebrity talent and all related business operations. Management has successfully produced hit TV shows worldwide. The team has also worked with major celebrities such as Paris Hilton, Cindy Crawford, Demi Moore, Penelope Cruz, Roberto Cavalli, Ryan Seacrest and Leonardo DiCaprio to name a few. The group has press achievements that include reviews, stories and awards in over 100 publications, including TV shows and coverage on all major networks and press coverage worldwide. The Looking Hollywood team has the subject matter expertise and network around the world to execute on every facet of the business plan outlined here after. BUSINESS OVERVIEW THE SITE

BEAUTY Looking Hollywood’s team will deliver the inside scoop on all that is beauty from the red carpet to the new products that make the stars look so beautiful. Beauty secrets of the stars is where it starts and the content will deliver every facet of beauty as it pertains to Hollywood.

On staff celebrity Make-Artist do weekly how to and give our audience a step-by-step guide to getting the look of your favorite celebrity beauty regime. Dermatologists reveal their tips and tricks for getting that camera-ready glow. The beauty network at Looking Hollywood is a one-stop shop on how to get the look of your favorite star.

FASHION Hollywood fashion spans from the red carpet to the cool t-shirt worn by Jennifer Aniston and Looking a 360-degree view of celebrity fashion. The content will be give the audience a glimpse into having a celebrity stylist.

Another facet of fashion will be the Shop Girl, the feet on the street to deliver all the cool LA shops and the girls who work there to dish out who’s wearing what and more importantly how to get it. This content be the cornerstone of the “Where” to get it button.

CELEBRITY & CELEBRITY SEARCH everything there is about the most famous celebrities of the world. A massive Celebrity index on beauty products, personal tips, fashion styles and regimens that take the user behind the scenes on everything fashion and beauty about their favorite celebrity. No site or Google search delivers this content to date.

SHOP The companies’ e-commerce strategy will be a driving force of the content. As we move into a non-traditional advertising world management believes “the content is the asset”. With Looking Hollywood’s content, everything you read about will have a call to action button “How” to do it or “Where” to get it. This function will drive the Shop section and the e-commerce strategy. POTENTIAL CUSTOMER The target customer is global female between the ages of 13-45. Actively researches and maintains a daily beauty routine. A fan of celebrity culture, the media and content that documents this global following. Shops fashion and beauty online. She reads beauty magazines, buys beauty products from celebrity endorsed branding. Avid reader and follower of sites and media outlets such as TMZ, Access Hollywood, US Weekly, People Magazine, Vogue, and Allure. The YouTube and Facebook generation.

CUSTOMER NEED Based on our research over the last year, perceived customer needs and marketplace opportunity lie within products, make-up, skni care etc.) related to that look.

SOLUTION The aggregation of content related to celebrity search and original celebrity content based on beauty and fashion trends all with a common thread leading back to “HOW to do it” and “WHERE to get it”

VALUE PROPOSITION A one stop shop for everything that is Looking Hollywood. There is currently no site, media outlet or search engine that delivers a complete index of celebrity fashion and beauty with detail on how to do it or where to look. Throw in a beauty regime and one might spend twenty-minutes searching the net and coming up short. Looking Hollywood will deliver a one stop shop as a global outlet for everything fashion and beauty. GO TO MARKET STRATEGY

OVERVIEW Looking Hollywood will leverage management’s relationships and understanding of celebrity PR marketing and industry contacts to launch LH into the marketplace with key media contacts and outlets.

WEB SHOW The web show will be produced in house and act as a pilot for the Looking Hollywood TV show to follow. The also explore purchasing local cable time to air the show as part of a soft launch strategy.

SOCIAL MEDIA A Facebook and Twitter campaign will be part of a viral marketing strategy that will include a dedicated team to these outlets to promote the brand and an exclusive product give away to promote the brand at launch.

PUBLIC RELATIONS promotional events with select beauty and fashion companies as part of an ongoing event driven PR strategy.

INTERNATIONAL In an effort to gain international viewers, Looking Hollywood will repurpose its content to select international media outlets that will be required to source and promote Looking Hollywood as the destination for the said content. This model will drive international readers back to LookingHollywood.com and give the brand an initial reader base abroad. COMPETITIVE ANALYSIS

OVERVIEW The competition in the media space related to Hollywood fashion and beauty from Looking Hollywood’s slant is fragmented. There is no single source that delivers a complete celebrity index. The following is a list of media outlets that serve a fragmented section of the Looking Hollywood network.

WEB WWD.com, Sephora.com, Whowhatwear.com, PerezHilton.com, X17Online.com

PRINT OK, In Touch, Allure, Vogue, Cosmo, Elle

TV TMZ, Access Hollywood, The Insider TECHNOLOGY ROADMAP CELEB SEARCH This main feature will evolve into a unique search property that will aggregate current celebrity details into a search query to full enhance the features of the Celebrity Search function.

HOW/WHERE This property will evolve into a unique e-commerce patented technology similar to Amazon’s once-click feature will be the driving force behind the companies’ monetization engine to drive future commerce and advertising revenue.

IPHONE/IPAD In an effort to drive a unique user experience, the company will port its content to these platforms and provide the most comprehensive celebrity app in the marketplace.

FACEBOOK APP As part of the companies’ social media strategy, the company will develop a unique Facebook app to deliver Facebook users a unique sharing experience of Hollywood’s latest celebrity fashion and beauty. FUTURE GROWTH STRATEGIES

OVERVIEW Looking Hollywood’s growth strategies will be a natural extension of its core business. The companies’ ability to repurpose its content into a print strategy, television show and book will be a function of managements ability to leverage their experience and contacts around the world.

NETWORK TV SHOW DOMESTIC The company will evolve its web show into a network TV show. A reality news-hybrid series for television that brings the audience closer to Celebrity Beauty from the insiders’ perspective. The main feature of the show will be a call to action for the HOW to do it and WHERE to get it. These two call to actions will be the keys revenue

INTERNATIONAL Retaining the Format License and establishing foreign markets by delivering a copyrighted domain of Looking Web The company also owns Looking; NewYork.com Paris.com Milan.com London.com Tokoyo.com all of which will play into an international extension of the business model.

PRINT There is currently no print publication in circulation that delivers an inside look at Hollywood fashion and beauty. This void in the marketplace and the strength of the beauty and fashion advertisers will drive the print strategy of the Looking Hollywood. Based on the fact that the company will be producing the content for the site makes the print medium a cost-effective development effort. The company will explore existing print publishers to license and partner with for the execution of this strategy.

BOOK based on the teams subject matter expertise. The book would be an easy sell for a publisher based on the consumers appetite for celebrity how to and related beauty and fashion advice MANAGEMENT

CEO H. THOMAS TADAYON

Mr. Tadayon started his professional career during the “Internet Boom” in 1996 after completing college. He was the founder and CEO of an Internet software company called ThemeWare where he created the “The Internet Tool Box”, an e- commerce product in partnership with Microsoft, EarthLink and spokesperson Richard Karn, best known as Al on ABC’s hit show Home Improvement

Tadayon grew ThemeWare from 3 to 110 employees in six months and over $40 million in sales in 15 months. His success with The Internet Tool Box resulted in his appearances on CNN, MSNBC, Fox News, ABC Radio and write-ups in such periodicals as, Business Week, PC Computing and the NY Times to name a few. Tadayon Tadayon was instrumental in the sale of ThemeWare in June 2000 for $135 million dollars

After the sale of ThemeWare, Mr. Tadayon went on to start Net Toaster Network, a network appliance technology company with partners Intel, Oracle and Sun Microsystems. Mr. Tadayon developed this technology appliance in 2001, however due to the collapse of the tech sector, this technology and its patents were shelved.

Tadayon broke from tech in 2002 and started skin care venture for a lip plumper in 2003 that became an International skin care brand known today as The Hollywood Prescription. Tadayon worked with top celebrity care industry. The success of this product led to the signing of Paris Hilton as the face of the company in 2005.

The product was launched in New York in 2005 with his spokesperson Paris Hilton and garnered press in publications such as WWD., Cosmo and Allure to name a few. The brand garnered worldwide distribution with over 4,000 domectic and international stores, received press in over 30 mdeia outlets and TV coverage on all major networks. The brand also had limited runs of print and TV advertising worldwide.

Tadayon has worked with some of best tech companies and CEOs in the world, engineered award winning products and garnered press in over 50 media outlets worldwide for his business achievements.

Thomas Tadayon completed Pepperdine Universities Graziano School of Business in 1996. He has also worked with Stanford Universities Graduate School of Business, University of California Irvine’s School of Engineering as well as studied cinematography, directing/producing reality TV, editing and digital media at UCLA. THE OFFERING

TOTAL SHARES OFFERED

PRICE PER SHARE $.20 (twenty-cents)

TOTAL RAISE $1,000,000 (one-million)

CAPITALIZATION 10,000,000 Shares Issued (ten-million) 2,500,000 Options Issued (two-half million)

USE OF PROCEEDS G&A, Marketing, PR, Technology, TV Show Development

EST. REVENUE $2M 2011, $5M 2012

BREAK-EVEN Q3 2011

EXIT STRATEGY Acquisition target by media companies such as Fox Interactive, Time Warner and or websites such as Yahoo, Google, Microsoft and AOL as a unique global media property.

IPO Pending market conditions, a small public offering could provide the company with a liquidity event and the capital to expand into global markets and establish the Looking Hollywood brand, as the source for all that is fashion and beauty in Hollywood.